Consumer Psychology Essays (Examples)

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Consumer Subjective Personal Introspection of Your Own

Words: 1839 Length: 5 Pages Document Type: Essay Paper #: 58591349

Consumer subjective personal introspection of your own buying behavior, and to relate this to the notion of products as extensions of the self and consumer behaviour theory.

buying behaviour

Subjective personal introspection of your own buying behaviour as an extension of the self and consumer behaviour theory

It has been noted in many studies on consumer behaviour that the products that the individual purchases are very often closely linked to the identity and values of that individual. Consumer behaviour has been defined as, "The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers)"and "The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media)..." (Lerner).

In other words, the products that one purchases are in essence often seen as an extension of one's self. This means that the customer purchasing behaviour is often best understood…… [Read More]

References

Bloom P. et al. (2006). How Social-Cause Marketing Affects Consumer Perceptions. Mit Sloan Management Review, vol.47, no.2, viewed 28 February, 2012, http://elab.vanderbilt.edu/research/papers/How%20Social-Cause%20Marketing%20Affects%20Consumer%20Perceptions%20%5BBloom,%20Hoeffler,%20Keller,%20Meza%5D.pdf.

'Brand image: definition', viewed 28 February, 2012,  http://www.businessdictionary.com/definition/brand-image.html 

Burnett, J 2008.CoreConcepts of Marketing, viewed 28 February, 2012, http://globaltext.terry.uga.edu/userfiles/pdf/Core%20Concepts%20of%20Marketing.pdf. Date of access: 1 Nov. 2011.

Copely, P 2004. Marketing communications management: concepts & theories, cases & practices, Elsevier, Oxford.
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Psychology Financial Decision-Making and Management of Household

Words: 2652 Length: 8 Pages Document Type: Essay Paper #: 71606625

The main purpose of this research study is to understand the psychology of decision-making and management of households with respect to Arab students living abroad. The study will take into consideration the impact of the difference in culture and also the influence of such culture in dealing with bank interest. The research model used in this study is the addition of a moderating variable. The data will be collected through questionnaires that will be designed, piloted, and distributed to the target population. Questionnaires will be designed in a way that can manage to gather accurate information on the aspects of psychology, financial decision-making and management of households. It is expected that the construction of accounts subsequent to considering the ambiguous expense, classification of expenses into different categories and psychology of belief in Islamic law, have a positive relationship with the level of spending and financial decision-making. Secondly, classification of expenses…… [Read More]

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Psychology Financial Decision-Making and Household Management

Words: 2724 Length: 9 Pages Document Type: Essay Paper #: 57514212

Psychology, Financial Decision-Making, and Household Management

Reason for Selecting Subject

The reason I chose this subject is that in the recent times, the aspect of financial education and understanding has become a contentious and significant one. Its importance has been realized largely because there is increasing intricacy of financial products and also the increasing accountability and liability of people with respect to their own financial well-being. It is imperative to note that knowledgeable, financially educated customers are more capable of making proper decisions for their households and as a result are better suited to enhance their economic and financial security and welfare (Hilgert and Hogarth, 2003). What is more, in accordance to behavioral economics, psychology plays a significant role in the financial and economic decisions made within the household. For instance, consumers with a great amount of money will spend less as compared to consumers with smaller amounts. The same…… [Read More]

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Consumer Behavior advertising and cultural appeal

Words: 1590 Length: 5 Pages Document Type: Essay Paper #: 28044040

1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal

Advertising message appeals purpose to impact the manner in which consumers perceive themselves and how purchasing particular products can end up being advantageous to them. The message communicated through advertising appeals impacts the buying decisions and patterns of consumers. The type of message appeal to be used in the advertising is the masculine/feminine appeal. This appeal is deemed to be the most ideal for the reason that it seeks particularly to depict the ideal male or female to consumers who aspire to attain society’s and their individual ideal view of being a man or woman. Secondly, this appeal is particularly common when the product being sold, such as this one is purposed to either men or women. In addition, more often than not, this appeal has a tendency…… [Read More]

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Psychology of Learning Summarize a

Words: 987 Length: 2 Pages Document Type: Essay Paper #: 58308838

The U.S. would be the attractive woman, minimally dressed, as well as the snake which sometime represents male reproductive prowess. The UR would be a general feeling of sexual excitement targeted toward men but could be experienced by either gender. The brand of vodka is the CS while the intended CR is a feeling of sexual excitement when viewing the brand.

Figure 1 - Smirnoff Ad (Crooked Brains, 2012)

3.How could stimulus control be used in the following behavior-modification programs? Be sure to describe the specific procedures that must be implemented in order for the treatment to work.

1. To treat drug abuse

This one is difficult because drug abuse has intrinsic conditioning already associated with it. After a drug user takes a drug, the sense of euphoria often becomes associated with the drug itself. Therefore, when a user simply sees the drug they could experience some euphoria. However, if…… [Read More]

Works Cited

Crooked Brains. (2012, December 29). 20 Creative Smirnoff Advertisments. Retrieved from Crooked Brains:  http://www.crookedbrains.net/2007/12/creative-ads-by-smirnoff.html 

Experiment Resouirces. (N.d.). Classical Conditioning. Retrieved from Experiment Resources: http://www.experiment-resources.com/classical-conditioning.html

Prize, N. (2001, May 15). Pavlov's Dog. Retrieved from Nobel Prize:  http://www.nobelprize.org/educational/medicine/pavlov/readmore.html
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Psychology Mental Health Recovery Program

Words: 1748 Length: 6 Pages Document Type: Essay Paper #: 89916178

One of the best things about the WAP program is the flexibility that it has. Every patient has their own individual needs that need to be met by a recovery program. Most recovery programs are very rigid and to not have much give to them. The WAP program is just the opposite. It allows each patient to recover at their own rate and using the best resources available to them.

The flexibility that the WAP program allows each patient to have helps to reinforce the idea of self-management recovery. This is so important is giving each patient the responsibility for their own recovery. Empowering each patient to design and implement their own recovery helps to ensure that they will follow through and be successful in recovering.

eferences

Davidson, Laurie. (2005). ecovery, self-management and the expert patient - Changing the culture of mental health from a UK perspective. Journal of Mental…… [Read More]

References

Davidson, Laurie. (2005). Recovery, self-management and the expert patient - Changing the culture of mental health from a UK perspective. Journal of Mental Health, 14(1), 25-35.

Dewa, Carolyn S., Hoch, Jeffrey S., Carmen, Glenn, Guscott, Richard, and Anderson, Chris.

(2009). Cost, Effectiveness, and Cost-Effectiveness of a Collaborative Mental Health

Care Program for People Receiving Short-Term Disability Benefits for Psychiatric
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Psychology of Consumer Behavior

Words: 1248 Length: 4 Pages Document Type: Essay Paper #: 22501645

Psychology of Consumer Behavior

Consumer perspectives on the emerging culture of consumption in Singapore

b) Introduction

The consumption style of consumers alludes to the mental approach or orientation a purchaser has towards settling on decisions. Although purchaser choice making style depicts a consistent trend of affective and cognitive responses, national culture has been demonstrated to have an effect on individual attitudes and values. In this way, culture has a noteworthy impact on consumption trend in Singapore (Mooij & Mooij, 2011). This study will embrace buyer research into consumption styles to improve comprehension of how culture shapes consumption trends across Singapore. Primarily, this study will evaluate and confirm to the identified Singaporean culture. Minimal research analyzes cultural factors shaping buyer decision making. There is confirmation of cultural aspects in the purchaser's styles of making choices for fashion although no study has covered if this impact extends to the purchase of general…… [Read More]

References

Gelfand, M.J., Chiu, C., & Hong, Y. (2011). Advances in culture and psychology: Volume 1. Oxford: Oxford University Press.

Mooij, M.K., & Mooij, M.K. (2011). Consumer behavior and culture: Consequences for global marketing and advertising. Thousand Oaks: SAGE Publications.
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Psychology of Consumer Behavior

Words: 1197 Length: 4 Pages Document Type: Essay Paper #: 92312808

Psychology of Consumer Behavior

Over the last several years, the issue of compulsive buying has been increasingly brought to the forefront. This is because a number of individuals are making decisions that are not considered to be financially prudent. Instead, they are based the person feeling good about their purchase in the short-term. This is giving them a sense of emotional satisfaction. However, in the longer periods of time, is when these kinds of decisions can lead to varying financial consequences. As a result, marketers are more likely to target specific segments that are considered to be impulsive.

Two specific groups that were often perused include women and younger adults. This is because a number of studies were indicating, how these two segments are more than likely to engage in compulsive shopping. The main reason why is because women and young adults were often the focus of their surveys. This…… [Read More]

References

Men, Women have Similar Rates. (2006). Stanford School of Medicine. Retrieved from:

http://med.stanford.edu/news_releases/2006/october/shopping.html

What is Comparative Effectiveness Research. (2012). AHRQ. Retrieved from:

 http://www.effectivehealthcare.ahrq.gov/index.cfm/what-is-comparative-effectiveness-research1/
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Psychology of Consumer Behavior

Words: 1325 Length: 4 Pages Document Type: Essay Paper #: 72385198

Psychology of Consumer Behavior

The research into how young women perceive their own bodies -- in response to constant exposure to media images of un-naturally thin and extraordinarily beautiful females -- has been a popular topic for many years. But when it comes to male models that are nearly perfect, handsome and muscular in exactly the right places, there has not been as much attention or research. This paper reviews the potential of -- and reality of -- dissatisfaction in males based on the media's model images of males.

Body Image for Males -- Background

Annette La Greca is Professor of Psychology at the University of Miami and Gerald Koocher is the Dean of the School for Health Studies at Simmons College. As co-authors of The Parents' Guide to Psychological First Aid: Helping Children and Adolescents Cope with Predictable Life Crises they assert that the research for body dissatisfaction among…… [Read More]

Works Cited

Cassell, Dana K, and Gleaves, David H. (2009). The Encyclopedia of Obesity and Eating

Disorders, Third Edition. New York: Infobase Publishing.

Grogan, Sarah. (2007). Body Image: Understanding Body Dissatisfaction in Men, Women, and Children. Florence, KY: Taylor & Francis.

Koocher, Gerald P., and La Greca, Annette. (2010). The Parents' Guide to Psychological First
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Consumer Behavior - Branding the

Words: 2754 Length: 8 Pages Document Type: Essay Paper #: 14186640

As Farrell (June 14, 2000) states: "The idea is to make milk the "cool" drink. The "mustache" still runs, with current stars such as Britney Spears." The success of such milk advertising to teens, it seems, represents an especially skillful endeavor, since milk is otherwise so much (and traditionally) associated with babyhood and early childhood, life stages (and self-images and reflections by others) that teens in particular generally yearn to leave far behind. Moreover, the considerable success of the "milk mustache" campaign proves very well the fact that just about anything can be successfully marketed to teens, as long as it is marketed to them with enough imagination, research, and skill (and with plenty of advertising dollars).

Some advertising for teens is also currently undergoing some interesting media changes, internationally. Within one global mega-conglomerate, Coca Cola, according to Foust (March 1, 2004):

Coke has diverted money into new initiatives that…… [Read More]

References

Farrell, G. (June 14, 2000). Milk does a body good, but ads do the industry even better. USA today. Money Section. 7b. Retrieved October 14, 2005, from www.usatoday.com/educate/college/business/casestudies/20010831-

biz01.pdf.

Foust, D. (March 1, 2004). Coke: Wooing the TiVo generation. Business week online. Retrieved October 15, 2004, at http://www.businessweek.com / magazine/content/04_09/b3872088.htm.

Grimaldi, V. (2005).What is branding? Brandchannel.com. Retrieved October
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Consumer Decision Making Consumer Behavior

Words: 901 Length: 3 Pages Document Type: Essay Paper #: 99784160



Alternative evaluation: At this instance, the customer evaluates the brands and products that are in their suggested set. Customers appraise substitutes in terms of the practical and psychological reimbursement that they present. The marketing association wants to recognize what benefits customers for what they are looking for and then which features are most significant in provisions of making a choice. The related inner psychological procedure that is linked with the alternative evaluation phase is attitude configuration. Note that attitudes are studies tendency towards an item. Attitudes include both cognitive and affective fundamentals that are together what an individual think and how they become aware of something. The multi-characteristic attitude form clarifies how customers evaluate alternatives on a series of characteristics. For a firm, identification for a number of tactics is necessary which can be worn to control it. Lastly, there are a variety of methods that customers relate to this…… [Read More]

Bibliography

Grunert, K.C. (1988). Research in Consumer Behavior: Beyond Attitudes and Decision Making. European Research.

Chisnall, P.M. (1992). Marketing: A Behavioral Analysis. London: McGraw-Hill.
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Consumer Choice Behavioral Economics

Words: 1763 Length: 5 Pages Document Type: Essay Paper #: 77467948

Thus the indifference curve II passing through D. must have a negative slope. It is generally assumed that such curves are convex to the origin.

Now I-I is a particular indifference curve. We may think of the consumption of any bundle of goods on it as yielding a particular level of satisfaction, or utility, to the consumer. However there are indifference curves passing through every point on figure 2, each one negatively sloped and each one convex to the origin. Those which pass through points above and to the right of D. link

Indifference curves that cross are incompatible with the assumption that consumers order bundles of goods consistently.

Up bundles of goods that yield higher levels of satisfaction than those on I-I and those below and to the left yield lower levels of satisfaction. Such curves can never cross one another, for this would violate the rationality assumption. Consider…… [Read More]

References

Bailey, M.J., The Marshallian Demand Curve, Journal of Political Economy, June 1994, reprinted in Breit and Hochman (op. cit).

Hicks, J.R., Value and Capital (2nd edition), New York (Oxford University Press) 1946, Chs 1-3.

Marshall, A., Principles of Economics (8th edition), London (Macmillan) 1936, Book 3.

Skurski, Roger. New Directions in Economic Justice. University of Notre Dame Press, 1983.
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Consumer Behavior When You Are

Words: 1026 Length: 3 Pages Document Type: Essay Paper #: 2041729

Product use is usually a great interest to those in marketing, as this information can be used to best position a product for increased sales (Lars Perner, 2008). Using the Theory of Planned Behavior and the idea of perceived behavioral control, you can see how these advertisements hope to influence the consumers purchasing decisions. They are hoping that they will buy their product not based upon the idea of simply just buying the product, but the feelings that they will have about buying the product. They want the consumer to buy the product in order to have a nice smelling house. All three of these products have the same end result, a nice smelling house. It is the delivery of the nice smell that is different among each product.

The manufacture is counting on the fact that the consumer will buy the product because it will produce the end result…… [Read More]

Works Cited

Mehrmann, John. Executive Blueprints. 2007. 9 March 2009. "Why People Buy.  http://www.executiveblueprints.com/tips/080210_whypeoplebuy.htm 

Perner, Lars. USC Marshall. 2008. 9 March 2009. "Consumer Behavior: The Psychology of Marketing.   http://www.consumerpsychologist.com / 

Links to Adverts

http://www.tellyads.com/show_movie.php?filename=TA8225
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Psychology of Consumer Behavior

Words: 1201 Length: 4 Pages Document Type: Essay Paper #: 39752629

Psychology of Consumer Behaviour

The relationship between money-making motives and subjective well-being

There is presently much controversy regarding the motives behind making money and the concept of subjective well being. Most people associate finances with positive feelings and thus come to focus on making as much money as possible regardless of the risks involved. The masses needs to understand that people are not necessarily interested in money as an object, as they are actually certain that finances are likely to satisfy a series of their needs, thus meaning that people want to achieve particular states of minds and believe that having money is the only method of doing this.

Although it is difficult to determine the exact effects that money has on happiness, studies have shown that "within nations people's finances correlate with their reported well-being, but that richer nations show no greater happiness than poorer ones" (Buunk & Gibbons,…… [Read More]

Works cited:

Buunk, B.P. And Gibbons, F.X. eds.,Health, Coping, and Well-Being: Perspectives from Social Comparison Theory (Mahwah, NJ: Lawrence Erlbaum Associates, 1997)

Diener, E. Sandvik, E. Seidlitz, E. & Diener, M. "THE RELATIONSHIP BETWEEN INCOME AND SUBJECTIVE WELL-BEING: RELATIVE OR ABSOLUTE," Retrieved February 10, 2012, from the Common Sense Atheism Website: http://commonsenseatheism.com/wp-content/uploads/2011/01/Diener-The-relationship-between-income-and-subjective-well-being-Relative-or-absolute.pdf

Duncan Macrae, Policy Indicators: Links Between Social Science and Public Debate / (Chapel Hill, NC: University of North Carolina Press, 1985)

Fuentes, N. & Rojas, M. "Economic Theory and Subjective Well-Being: Mexico," retrieved February 10, 2012, from the FLACSO Costa Rica Website:
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Psychology - Foundations for Graduate

Words: 1312 Length: 4 Pages Document Type: Essay Paper #: 57473669



Unfortunately, the above-cited paragraph on computer science does not achieve these standards. First and foremost, although directed to a general audience, it blatantly assumes that the reader agrees with the author when it states that computers have changed the world in a self-evident fashion. Even if the reader is an enthusiastic consumer of technology, the question arises of what evidence there is of a real change in terms of society, versus superficial and cosmetic shifts. Even the selection of 'fifty years' taken to manifest this change seems arbitrary rather than justified by any evidence. "What, if any, scientific research supports such claims? It appears that there are no scientific studies published in the peer-reviewed scientific literature that establish the validity of these statements. It is not just conclusions, such as those above, but also evaluative instruments that may lack a basis in research providing scientific evidence of their validity or…… [Read More]

References

Douglas, N.L. (2000). Enemies of critical thinking: Lessons from social psychology research.

Reading Psychology, 21(2), 129-144

Paul, R., & Elder, L. (2003). Critical thinking: Teaching students how to study and learn (Part

III). Journal of Developmental Education, 26(3), 36-37.
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Consumer Behavior Consumers Use a

Words: 1626 Length: 5 Pages Document Type: Essay Paper #: 37915623

Thus, the marketing message has impacted on consumer behavior in a specific and deliberate way. Marketers typically have significant control over the marketing message in the advertising, the packaging and sometimes even the placement of the product (ensuring Corona is available at every major beach resort around the world, for example).

In conclusion, there are a number of different ways in which firms can exert influence over consumer behavior. Among the most important levers are control over information, merchandising and control over the marketing message. That firms have so many powerful levers at their disposal reflects the nature of the impact of the firm on consumers. Consumer behavior is often not the direct outcome of a singular action on the part of the marketer, but as the outcome of a set of cumulative actions, each of which influences the consumers' behavior is a specific way. The ways in which marketers…… [Read More]

Works Cited:

Law, D. & Yip, J. (no date). The impact of visual merchandising on the consumer decision process for intimate apparel. Hong Kong Polytechnic University. Retrieved June 15, 2010 from  http://elearning.lib.fcu.edu.tw/bitstream/2377/3942/1/ce05atc902007000065.pdf 

Mullen, B. & Johnson, C. (1990). The psychology of consumer behavior. Hillsdale, NJ: Lawrence Erlbaum Associates.

Nelson, P. (1970). Information and consumer behavior. The Journal of Political Economy. Vol. 78 (2) 311-329.

Vinson, D., Scott, J. & Lamont, L. (1977). The role of personal values in marketing and consumer behavior. Journal of Marketing. Vol. 41 (2) 44-50.
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Emotional Drivers of Consumer Toward Swarovskis Brand

Words: 5791 Length: 17 Pages Document Type: Essay Paper #: 39300258

Emotional Drivers Swarovski

The motives behind consumer decisions to purchase luxury brands like Swarovski have been studied in a number of researches. The general findings of these studies have been that these motives are largely emotional, and that they are evolving as the composition of the luxury market segment changes. De Mooij (2005) defines emotion as an "interaction between cognition and physiology." The characteristics of emotion that or of greater concern to luxury brand managers are that emotions are learned and that they vary from culture to culture.

The mode of expression of emotion also varies by culture. In capitalistic societies, consumption has evolved into a unique mode of expression of self-satisfaction, self-esteem and self-pleasures. These buying motives shape the perceptions of various brands among consumers, along with brand loyalty and brand image. De Mooij (2005, p. 116) explains luxury brand buying motives in terms of collectivism/individualism and masculinity/feminism. Conformance…… [Read More]

References

Chevalier, M., & Mazzalovo, G. 2008. Luxury Brand Management. John Wiley & Sons.

De Mooij, M. 2005. Global Marketing and Advertising. Sage Publications, Inc.

Fionda, A.M., & Moore, C.M. 2009. The Anatomy of the Luxury Fashion Brand. Journal of Brand Management, 16(5/6), 347-363. doi.10.1057/bm.2008.45.

Fog, K., Budtz, C., Munch, P., & Blanchette, S. 2010. Storytelling: Branding in Practice. 2nd ed. Springer.
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Consumer Behavior for Marketing Understanding Consumer Behavior

Words: 3123 Length: 10 Pages Document Type: Essay Paper #: 5001570

Consumer Behavior for Marketing

Understanding Consumer Behavior

Understanding consumers' perceptions is critical to marketing and advertising. Consumers are increasingly selective with regard to the advertising that they pay attention to and mass marketing is fast losing its effectiveness and appeal. There is any number of strategies that marketers can employ to increase positive consumer perception of their brands. Several suggestions follow: (1) Engage in socially responsible investing in causes that can reasonably associated with the company or the brand: Examples of this strategy can be seen in programs that Starbucks has established to give back to domestic communities and to engage in foreign communities in need. Sale of Ethos water provides a portion of the revenue to be used for infrastructure changes to communities that do not have reliable sources of clean water. The ed program -- a collaborative effort which extended to other firms -- used a portion of…… [Read More]

References

Cherry K (2012) Classical vs. Operant Conditioning. Retrieved http://psychology.about.com/od/behavioralpsychology/a/classical-vs.-operant-conditioning.htm

Pavlov IP. (1927) Conditioned reflexes. London: Oxford University Press.

Skinner BF (1953) Science and Human Behavior. New York: Macmillan.
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Consumer Market Research Consumer Behavior

Words: 550 Length: 2 Pages Document Type: Essay Paper #: 25696034

e. questionnaires and interview questions) in a manner that allows the researcher to explore specific areas of interest. For example, if the researcher wants to know what aspects of their products or services are most valuable to consumers, the survey instruments can focus on comparisons of value perception or ask consumers directly which variables are more important to them than others (Belch & Belch, 2006). Likewise, if market researchers want to know how important their corporate reputation or values are to consumer choice, they can ask specific questions about those issues. Finally, market researchers can also use survey-based research to determine how effective or ineffective their advertising and promotional efforts are (Gerrig & Zimbardo, 2008).

Domtar Marketing Efforts

The Domtar Corporation is a good example of multi-level marketing. Its corporate websites present various different web pages, some of which are intended for consumption by an adult audience and others that…… [Read More]

References

Belch, G. And Belch, M. (2006) Advertising and Promotion: An Integrated

Marketing Communications Perspective. Irwin/McGraw-Hill: New York.

Domtar Corporation. (2010). Making Paper Fun. Accessed 17 October, 2010, from:

http://www.*****/.
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Consumer Behavior Models Decision Making Model Maslow's

Words: 681 Length: 2 Pages Document Type: Essay Paper #: 68278148

consumer behavior models: decision making model, Maslow's hierarchy, Freudian Theory, Non- Freudian theory, Trait theory, learning process.

eflect individually on how your understanding and interpretation of the consumer decision-making process might influence your thinking when applying marketing principles in future business roles.

According to Maslow's hierarchy of needs, all human beings are driven to fulfill certain needs and desires, but some needs are perceived as having priority over other needs. Until basic needs such as food and shelter are met, the individual cannot think about higher-level needs like social approval and self-actualization (Simmons et al. 1997). When consumers are making choices about what to buy and what not to buy, Maslow's hierarchy often seems to be operating in a clear and logical fashion. During a recession, most consumers cut back on luxury items designed to impress others, like restaurant meals and name-brand clothing. Consumers who are struggling with their budget…… [Read More]

References

Oxoby, Robert J. (2004, October). Cognitive dissonance, status and growth of the underclass

The Economic Journal, 114: 727 -- 749. Retrieved March 24, 2011 at http://people.ucalgary.ca/~oxoby/Oxoby%20EJ.pdf

Simons, Janet A., Donald B. Irwin and Beverly A. Drinnien. (1987). Maslow's hierarchy of needs. Psychology: The search for understanding. West Publishing Company, New York, 1987. Excerpt retrieved March 24, 2011 at http://honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/teachtip/maslow.htm
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Psychology to Advertising the Field

Words: 897 Length: 3 Pages Document Type: Essay Paper #: 29290892

282). Furthermore, research supports that an audience is more likely to be persuaded when the persuasion technique matches their attitude functions. Thus, people in the advertising industry are far more likely to be successful persuaders when they carefully consider the predominant attitude type of their audience and tailor their advertisements to that specific group.

A final example of the contributions of psychology to advertising is a highly significant one. In 1957, Vance Packard wrote a book titled The Hidden Persuasion, which discussed the psychoanalytical techniques used by many advertising companies (Nelson, 2008). The book sold millions of copies, was translated into 12 languages, and remained on the U.S. bestseller list for a year. Nevertheless, it was highly criticized by many academics and people in the advertising industry who wrongfully assumed that it was focused mainly on subliminal messages. However, Packard never actually used the term "subliminal" and focused very little…… [Read More]

References

Gresko, J., Kennedy, L. & Lesniak, J. (1996). Social psychological factors underlying the impact of advertising. Retrieved from Miami University Website:

http://www.users.muohio.edu/shermarc/P324ads.shtml

Kardes, F.R. (2005). The psychology of advertising. In Brock, T.C. & Green, M.C. (Eds.),

Persuasion: psychological insights and perspectives (p. 281-303). Thousand Oaks,
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Consumers' Perspectives What Criteria Influence

Words: 12814 Length: 45 Pages Document Type: Essay Paper #: 15669368

Fo instance, appoximately 33 pe cent of Thailand's wate souces ae categoized as having poo quality and the phenomenon is consideed a seious envionment poblem. Moeove, Thailand is anked among the last Asian counties based on amounts of fesh wate available pe capita (WWF, 2010).

In this context, the Thai govenment and the Thai people have commenced to pay moe attention to the effect of the envionmental poblems, as well as to the adjacent economics of the poblem. People make an effot to buy poducts which ae envionmentally hamless and, though them, to minimize the negative envionmental implications of consumption. A fist effot in this diection was the intoduction of the Thai Geen Label Scheme in 1993 and its fomal launch one yea late (Geen Label Thailand, 2010). In shot, the scheme suppots the development of the geen poducts secto by intoducing infomation fo consumes and standads fo businesses. Moe…… [Read More]

references and Marketing strategies for green shares: Specifics of Austrian market.' Journal of Bank Marketing 22, (4)

Grankvist, G., Lekedal, H., and Marmendal, M. (2007) 'Values and eco- and fair-trade labeled products.' Journal of British food 109, (2)

Green Label Thailand (2010) 'Thai Green Labal Scheme'. [online] available from [13 July 2010]

Gulf Daily News (2010) 'Toyota set to produce hybrid cars in Thailand.' [Online] available from [19 August 2010]

Gurau, C., and Ranchhod, A. (2005) 'International Green Marketing: A comparative study of British and Romanian firm.' Journal of International Marketing Review 22, (5) 547-561
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Psychology and Caffeine

Words: 512 Length: 2 Pages Document Type: Essay Paper #: 46809108

Caffeinism: The Psychology of Caffeine, Coffee-Drinking, And Coffee-Addicts

Coffee has been generally considered as an addicting drink, primarily because it contains the vital ingredient, caffeine, which is known for its ability to stimulate the central nervous system. Despite this common knowledge, there is still insufficient literature and studies that will provide empirical evidence that indeed, coffee has psychological effects on the individual. Thus, this paper collates studies and related literature that proves empirically how coffee, due to its caffeine content, is a psychoactive drug that elicits psychological effects from the individual.

Studies looking into the affective dimension of coffee to drinkers show that there are three dimensions where "caffeinism" or coffee-drinking is characterized: coffee's psychoactive properties, predilection to substance dependence of coffee drinkers, and reinforcing behavior resulting to coffee (caffeine) addiction.

Coffee's psychoactive properties stem from the argument and observation that "low doses of caffeine have been shown to increase…… [Read More]

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Consumer Behavior Toward E-Banking Applied

Words: 5831 Length: 21 Pages Document Type: Essay Paper #: 27766882

" (Al-Ghaith, Sanzogni, and Sandhu, 2010)

With a focus on Saudi Arabia it is reported that there is "no reliable local production in the fields of software or the hardware. The increased demand for ICTs is met by acquiring overseas technologies.

The trend towards increased reliance on ICTs by the Saudi people, in particular computers and internet services, is one of the highest when compared with other developing countries; however it is still far below the ownership rate in developed countries. Table 1 illustrates the ownership rate of equipment such as fixed-line telephones, cellular phone and personal computers. The ownership rate was calculated per 1000 persons in variant countries over the world." (Al-Ghaith, Sanzogni, and Sandhu, 2010) the goal of the study reported in the work of Al-Ghaith, Sanzogni, and Sandhu (2010) is to enhancing the understanding of factors that influence adoption and usage of online services in Saudi Arabia.…… [Read More]

Bibliography

Molina, Alfonsa, Ben-Jadeed, Mohammed (2004) the Emergence and Evolution of e-Banking in Saudi Arabia: The Case of Samba Financial Group. Frontiers of E-Business Research 2004

Jasimuddin, Sajjad, M. (nd) Saudi Arabian Banks on the Web. Online available at: http://www.arraydev.com/commerce/JIBC/0103_02.htm

Agarwal, R. And Prasad, J. (1998), "The antecedents and consequents of user perceptions in information technology adoptions," Decisions Support System, Vol. 22, pp. 15-29.

Ahmed, a.M., Zairi, M. And Alwabel, S.A. (2006). Global benchmarking for internet and e-commerce applications, Benchmarking: An International Journal 13(1/2), 68-80.
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Consumers and Social Media

Words: 10594 Length: 35 Pages Document Type: Essay Paper #: 97810214

social media of hotel industy influence consume puchasing behavio 24/09/2015

Pominent examples of social media

Business Use of Social Media

Social media and consume puchasing

Role of Social media in Advetising and Maketing

Social Media Maketing

Evidence of impotance of Social Media Maketing

Impact of Social Media Maketing on Consume Puchasing Behavio

The Heding Effect

Theoy of Social Impact

Social Media Influence Factos on Consumes

Social Media in the Hotel Industy

Social media and Thailand Hotels

Appoaches to Methodology

Outline of eseach Method

Sample selection and Size

Questionnaie Design

Obstacles in Reseach

: Data Analysis

: Ethical Consideations in Reseach

: Limitations of the study

Results and Analysis

: Results fom Suvey of Hotel subscibes

: Results fom Suvey of Hotel Maketing Officials

Infeence fom the Analysis

Social Media Factos Affecting Custome Puchasing Behavio 39

5.2: Recommendations fo Manages fo Use of Social Media 40

Refeences 43

Chapte 1: Intoduction…… [Read More]

references and social tagging information. International Journal of Web Science, 2(1/2), p.80.

Balakrishnan, B., Dahnil, M. and Yi, W. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia - Social and Behavioral Sciences, 148, pp.177-185.

Book, L., Tanford, S., Montgomery, R. and Love, C. (2015). Online Traveler Reviews as Social Influence: Price is no Longer King. Journal of Hospitality & Tourism Research.

Burke, R., Martin, G. and Cooper, C. (2011). Corporate reputation. Farnham, Surrey: Gower.

Chaney, P. (2009). The digital handshake. Hoboken, N.J.: Wiley & Sons.
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Psychology and Physiological Aspects of Substance Abuse

Words: 1227 Length: 3 Pages Document Type: Essay Paper #: 65984339

West (1997) stated that clinicians, researchers, policy makers and others who work in the area of addiction, with addicts or who have to deal with the consequences of addiction, cannot easily ignore the strong ethical dimension to the problem. Ethics is concerned with determining the nature of normative theories and applying these sets of principles to practical moral problems. It is concerned with how we should live, as individuals and societies, what is right and wrong, what is good and bad and what is just and unjust. The bases on which such judgments can be made have been subject to systematic enquiry since before the time of Plato. Utilitarianism is perhaps the strongest thread running through the analysis of ethical and policy decisions in the field of addiction.

(Weissman, 1997) reported the following findings regarding tobacco companies and their advertising, He reported that the tobacco companies are expected to meet…… [Read More]

References

Pollack, H., Lantz, P.M., & Frohna, J.G. (2000, March). Maternal Smoking and adverse birth outcomes among singletons and twins. American Journal of Public Health, 90(3), 395-400.

Schwartz-Bickenbach, D., Schulte-Hobein, B., Abt, S., Plum, C., & Nau, H. (1987, January). Smoking and passive smoking during pregnancy and early infancy: effects on birth weight, lactation period, and continue concentrations in mother's milk and infant's urine.. Toxicology Letter, 35(1), 73-81.

Weissman, R. (1997, July/August). The Great Tobacco Bailout. Multinational Monitor, 18(7/8), 9-18.

West, R. (1997, September). Addiction, Ethics and Public Policy. Addiction, 92(9), 1061-1071.
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Enforcement of Psychology Treatment for the Mentally Ill

Words: 8451 Length: 27 Pages Document Type: Essay Paper #: 95839705

Psychology Treatment

For most of U.S. history up to the time of the Community Mental Health Act of 1963, the mentally ill were generally warehoused in state and local mental institutions on a long-term basis. Most had been involuntarily committed by orders from courts or physicians, and the discharge rate was very low. Before the 1950s and 1960s, there were few effective treatments for mental illnesses like depression, anxiety disorders and schizophrenia, which were commonly considered incurable. Only with the psycho-pharmacological revolution in recent decades and new anti-depressant and anti-psychotic medications has it been possible for the severely mentally ill to be treated on an outpatient basis through community mental health centers. Of course, as the old state hospitals have emptied many of the mentally ill have ended up homeless, since they are unable to hold maintain regular employment or continue on a medication regimen without supervision. According to present-day…… [Read More]

REFERENCES

Bacon. H. "Book Review: Jonathan Willows, Moving On after Childhood Sexual Abuse: Understanding the Effects and Preparing for Therapy in Clinical Child Psychology and Psychiatry. (15)1 January 2010, pp. 141-42.

Bartels, S.J., A.D. van Citters and T. Crenshaw (2010). "Older Adults" in Levin, B.L., J. Petrila and K. Hennessy Mental Health Services: A Public Health Perspective. Oxford University Presss: 261-82.

Behar, E.S. And T.D. Borkovec. (2003). "Psychotherapy Outcome Research" in I.B. Weiner et al., eds. Handbook of Psychology: Research Methods in Psychology. New York: John Wiley & Sons.

Carron, V.G. And K. Hull. (2009). "Treatment Manual for Trauma-Exposed Youth: Case Studies." Clinical Child Psychology and Psychiatry 15(1) 13 November 2009, pp. 27-38.
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Baby Food Preferences Among Ethiopian Consumers

Words: 6884 Length: 25 Pages Document Type: Essay Paper #: 86208361

Consume Behavio: Puchasing Local Baby Food vs. Impoted Baby Food in Ethiopia

Liteatue Review Desciption

A systematic eview of the liteatue is povided in this chapte in ode to develop infomed and timely answes to the study's guiding eseach questions and to confim o efute its guiding hypothesis. In this egad, Faenkel and Wallen (2001, p. 48) advise that, "Reseaches find out what has aleady been witten about the topic they ae inteested in [by] investigating the opinions of expets in the field and othe eseach studies. Such eading is efeed to as a eview of the liteatue." Likewise, Gatton and Jones (2003) epot that a well-conducted eview of the liteatue epesents an essential pat of vitually any type of scholaly eseach poject today. Fo example, Gatton and Jones (2003, p. 51) note that, "No matte how oiginal you think the eseach question may be, it is almost cetain that…… [Read More]

references for foreign and domestic products." Journal of Consumer Marketing, Vol. 16, No. 2, pp. 151-162.

Kucukemiroglu, O. (1997, March). "Market segmentation by using consumer lifestyle dimensions and ethnocentrism: An empirical study." European Journal of Marketing, Vol. 33, No. 5-6, pp. 470-491.

"Lifestyle definition." (2016). Business Dictionary. [online] available: http://www.business dictionary.com/definition/lifestyle.html.

"Lifestyle definition." (2016). Dictionary.com. [online] available:  http://www.dictionary.com/browse/lifestyle .

"Lifestyle definition." (2016). Merriam-Webster. [online] available: http://www.merriam-webster.com/dictionary/lifestyle.
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Behavior Prejudice and Social Psychology Gender-Based Stereotypes

Words: 1930 Length: 6 Pages Document Type: Essay Paper #: 51784301

behavior?

Prejudice and social psychology

Gender-based stereotypes and influence of society

Cultural impact of host cultures

The contribution of Stanley Milgram has been significant in the field of social psychology. Milgram conducted experiments of human behavior in a laboratory setting and concluded that obedience to authority usually disregards moral or legal normative standards. An individual's behavior is thus shaped by the environment, people around, and his figure of authority. "Because humans are social animals, human behavior is strongly influenced by behavior of other humans; this influence is often very direct"(Aarts & Dijksterhuis, 2003; Pg. 18). The current paper investigates as to what extent the human behavior is influenced by others. The paper adopts an investigative approach and cites peer reviewed articles to substantiate the discussion. Social identity theory is also an important theoretical explanation that explains how and why an individual voluntarily gets influenced from socially constructed relationships.

Introduction

Stanley…… [Read More]

References

Aarts, H., & Dijksterhuis, A. (2003). The silence of the library: Environment, situational norm, and social behavior. Journal of personality and social psychology, 84(1), 18-28.

Bearden, W.O., Netemeyer, R.G., & Teel, J.E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of consumer research, 15(4), 473-481.

Blass, T. (2009). The man who shocked the world: The life and legacy of Stanley Milgram. Basic Books (AZ).

Brewer, M.B., & Kramer, R.M. (1986). Choice behavior in social dilemmas: Effects of social identity, group size, and decision framing. Journal of personality and social psychology, 50(3), 543-549.
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Diversity and Psychology Derived From the Greek

Words: 1273 Length: 4 Pages Document Type: Essay Paper #: 68981267

Diversity and Psychology

Derived from the Greek word, psyche "meaning 'breath, sprit, soul' and the Greek work logia meaning the study of something," the study of psychology is "the science of the mind and behavior" (Nordqvist, 2009). In the medical dictionary, psychology is "The profession (clinical psychology), scholarly discipline (academic psychology), and science (research psychology) concerned with the behavior of humans and animals and, related mental and physiological processes" (Nordqvist, 2009). In short, psychology is the science that answers the ever fascinating questions of how and why people and organisms think and behave in the manner in which they do. Psychology is imperative in the study of understanding and exploring one another and the people that surround us- society often looks to the study of psychology to explain the diverse population that inhabits the world. To that end, the concept of diversity is also another essential concept to comprehensively understand.…… [Read More]

Bibliography

Manesse, Jeanne, Saito, Gloria, & Rodolfa, Emil. (n.d.). Diversity-based psychology: what practioners need to know. Unpublished manuscript, Department of Psychology, University of California, Berkley; University of California, Davis and University of California, San Diego, Califonia, USA. Retrieved from http://www.psychboard.ca.gov/licensee/diversity-based.pdf

McClintock Greenberg, Psy. D, Tamara. (2010, January 28). What is diversity in psychology?. Retrieved from http://www.psychologytoday.com/blog/21st-century-aging/201001/what-is-diversity-in-psychology

Nordqvist, Christian. (2009, June 22). What is psychology? what are the branches of psychology?. Retrieved from  http://www.medicalnewstoday.com/articles/154874.php 

Perner, Lars. (2010). Consumer behavior: the psychology of marketing. Retrieved from   http://www.consumerpsychologist.com /
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Diversity of Psychology the Diverse

Words: 834 Length: 3 Pages Document Type: Essay Paper #: 48148803

" It is worth separating the two here, as the differences between the two highlight the diversity of the discipline. Behavioral learning is defined as "a change in behavior brought on by experience." (Psychological Approaches to Learning). Made famous through the Pavlov experiment, where dogs were shown to salivate at the sound of a bell once they had learned that food followed the noise, behavioral therapists seek to "re-condition" their clients. Thus, like their cognitive colleagues, behavioral therapists work with their clients to bring about conscious changes in their lives. epeated practice with different responses to troubling stimuli may allow a patient to adjust his/her behavior to be more productive.

In addition to these sub-disciplines, the diversity of psychology is further deepened by Humanism, Structuralism, and Functionalism, just to name a few. So much diversity has made the science appealing to a great diversity of practitioners, from therapists to patients.…… [Read More]

References

Cherry, Kendra. 2010. Psychology Theories. Available at: http://psychology.about.com/od/psychology101/u/psychology-theories.htm

Psychological Approaches to Learning. Available at: http://www.wcupa.edu/_ACADEMICS/sch_cas.PSY/Career_Paths/Educational/subfield2

Types of Psychological Treatment: A Guide to Psychology and its Practice. Available at:  http://www.guidetopsychology.com/txtypes.htm
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Evolution of Social Psychology

Words: 893 Length: 2 Pages Document Type: Essay Paper #: 43116120

Social Psychology

One point in the evolution of social psychology that interests me is the Nazi influence upon social psychology in the United States. Before and after WWII, Nazis in various sciences sought and found refuge in the United States. Many of them, because of their experience and education, were put to work. Kurt Lewin is one of these notable Nazis that came from Germany, one of what were called, Gestalt psychologists. This is interesting for a few reasons. Average Americans forget or are ignorant of how many Nazis fled to the states and have had direct influences on many of the things we find in everyday life. It is somewhat ironic that a country that continues to vilify Nazis, especially in the media, owes so much to this group. It is interesting also in that the Nazis, though the agenda of their leader was extreme and flawed, were excellent…… [Read More]

References:

BBC. (2013). Chile's judges apologise after coup. BBC News, Web, Available from:  http://www.bbc.co.uk/news/world-latin-america-23967816 . 2013 September 04.

Preserve Articles. (2013). Brief notes on Social Motives from psychological point-of-view. Preserve Articles, Web, Available from:  http://www.preservearticles.com/201104165507/brief-notes-on-social-motives-from-psychological-point-of-view.html . 2013 September 03.
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Mobile Crisis Program Effectiveness Efficiency and Consumer

Words: 973 Length: 3 Pages Document Type: Essay Paper #: 94789183

Mobile Crisis Program:

Effectiveness, Efficiency and Consumer Satisfaction, Questions

What are the goals of the Mobile Crisis Program?

The mobile crisis program of DeKalb County, Georgia is a component of the DeKalb Community Service Board, a comprehensive mental health service agency aimed at treating and reducing the threat of lash-outs from mentally ill persons throughout the county. The goals of the program are to provide community-based psychiatric services to stabilize persons experiencing psychiatric emergencies in the least restrictive environment, to decrease arrests of mentally ill people in crisis, and to reduce police officers' time handling psychiatric emergency situations throughout the county, thus freeing them to return to their regular duty serving and protecting their respective communities.

In allowing for this type of program within its communities, DeKalb county's overarching goal of achieving stability within its borders has the ability to come to fruition. Additionally, as the mobile crisis program's goal…… [Read More]

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Clinical Psychology Psyd vs PhD

Words: 1116 Length: 4 Pages Document Type: Essay Paper #: 66668706

Thus, PysD programs prove beneficial in terms of professional expectations.

This more practice-orientated path goes beyond research. PsyD programs offer a "Comprehensive, carefully supervised training for practice and thorough training for research cannot both be accomplished in the time allowed," (Walfish & Hess 2001:54).

Preparation for the student within a PsyD program comes from actual practice, rather than simple observation. It is within this scope of practice which allows for more thorough preparation for clinical practice. According to the research, "The PsyD students were to have class work as rigorous as that of their fellow students who were working for a PhD, but instead of doing research-based dissertations, they spent more time in practicum work and submitted a final document focusing more on a clinical demonstration project instead," (Walfish & Hess 2001:48). Students are allowed to go beyond the classroom and experience the reality of clinical practice within a psychology…… [Read More]

References

Johnson, W. Brad & Mcminn, Mark R. (2003). Thirty years of integrative Doctoral training: historic developments, assessment of outcomes, and recommendations for the future. Journal of Psychology and Theology. 31(2):83-86.

Keith-Spiegel, Patricia & Wiederman, Michael W. (2000). The Complete Guide to Graduate School Admission: Psychology, Counseling, and Related Professions. NJ: Lawrence Erlbaum Associates.

Walfish, Steven & Hess, Allen K. (2001). Succeeding in Graduate School: The Career Guide for Psychology Students. NJ: Lawrence Erlbaum Associates.
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hispanic psychology and'shared experiences

Words: 569 Length: 2 Pages Document Type: Essay Paper #: 53800257

Hispanic psychology has allowed clinical researchers to study the unique complexities of the Hispanic experience. Among the cornerstones of Hispanic psychology include issues related to biculturalism, acculturation, the immigrant experience, racism, oppression, in-group/out-group relations, and identity construction. Hispanic psychology has both individual, behavioral-cognitive components, as well as social-psychological components.

elevance

This article is relevant to both the text and lecture material on ethnicity, identity, and psychology. Issues related to cultural competence, and the biases within the social science are also relevant. This article helps to remove cultural bias in the field of psychology in particular because instead of imposing culturally biased frameworks and paradigms, Hispanic psychology uses a culturally specific and relevant paradigm. Also, this article is relevant to specific lessons and readings on Hispanic culture. Hispanic culture is itself heterogeneous, and within the overall rubric of Hispanic culture there are many subsets of identity from Nicaraguan to Cuban.

eflection…… [Read More]

References

Image 1:  https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjHsLvG2aHQAhUWzWMKHYqyDfEQjRwIBw&url=http%3A%2F%2Fwww.dealerelite.net%2Fprofiles%2Fblogs%2Fa-recipe-for-connecting-hispanic-consumers-to-your-dealership&psig=AFQjCNG-EddH0a69-1l2n3tyhKXpbh9DOw&ust=1478987719707085 

Image 2: https://www.google.com/imgres?imgurl=http%3A%2F%2Fhispanic-marketing.com%2Fwp-content%2Fuploads%2F2014%2F06%2FGatorade-World-Cup-2014-Ad1-495x400.png&imgrefurl=http%3A%2F%2Fhispanic-marketing.com%2Fhispanic-culture%2F&docid=3sf5IC2qRhJNXM&tbnid=KIIetigIR8hY9M%3A&vet=1&w=495&h=400&safe=off&bih=676&biw=1191&ved=0ahUKEwi-m6Te2KHQAhUQ8GMKHSkQBIQQMwhxKDEwMQ&iact=mrc&uact=8

Padilla, A. M. (2002). Hispanic psychology: A 25-year retrospective look. In W. J. Lonner, D. L. Dinnel, S. A. Hayes, & D. N. Sattler (Eds.), Online Readings in Psychology and Culture (Unit 3, Chapter 3), Center for Cross-Cultural Research, Western Washington University, Bellingham, Washington USA.
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Investigative Psychology

Words: 2959 Length: 5 Pages Document Type: Essay Paper #: 11697339

Psychology

Analysis of the crime scene

After Jeffrey Dahmer was sentenced, he was taken to the Correctional Institution of Columbia, located in Portage; a town in Wisconsin. During his first incarceration year, Dahmer was confined separately in order to keep him physically safe in case he interacted with other prisoners. With his consent, when the first solitary confinement year was over, Dahmer was taken to a unit that was less secure. Here, he was made to work for two hours each day; he used to clean the ablution block.

Apparently, Dahmer adapted well to life in prison, although he had at first been separated from the other inmates. He ultimately managed to convince the authorities to let him interact more with his fellow prisoners. Dahmer learnt religion from photos and books he received from his father. The Correctional Institution of Columbia even allowed him to go through baptism; it was…… [Read More]

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Media Psychology the Topic of the Proposal

Words: 872 Length: 3 Pages Document Type: Essay Paper #: 52671520

Media Psychology

Psychology

The topic of the proposal is related to media psychology and reality television. Media psychology is an interdisciplinary field that works in collaboration with fields such as neuroscience, computer science, international relations, and philosophy. Media psychology seeks to understand the perceptions, interpretations, uses, responses, and relationships among media and media consumers. Media psychology identifies both the benefits and the drawbacks of media consumption. Media psychology reads media as a text and as an entity with behaviors, relationships, and cultures. Media psychology receives increasing attention in the 21st century as the media landscape of the times is much more rich, diverse, and abundant than other periods in human history. Media is a much larger fixture in more people's lives around the world in the 21st century. The growing consensus among media critics, researchers, theorists, producers, consumers, and distributors is that media affects human behavior and attitudes. Therefore, the…… [Read More]

References:

Bagdasarov, Z., Greene, K., Banerjee, S.C., Krcmar, M., Yanovitsky, I., & Ruginyte, D. (2010) I Am What I Watch: Voyeurism, Sensation Seeking, and Television Viewing Patterns. Journal of Broadcasting & Electronic Media, 54(2), 299 -- 315.

Giles, D. (2003) Media Psychology. Lawrence Erlbaum Associates: Mahwah, New Jersey.

Hall, A. (2009) Perception of Authenticity of Reality Programs and Their Relationships to Audience Involvement, Enjoyment, and Perceived Learning. Journal of Broadcasting & Electronic Media, 53(4), 515 -- 531.

Reiss, S, & Wiltz, J. (2004) Why People Watch Reality TV. Media Psychology, 6, 363 -- 378.
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Psychological State of Consumer Behavior Perception

Words: 2541 Length: 8 Pages Document Type: Essay Paper #: 52209982

MANAGING CONSUME BEHAVIOS & UNDESTANDING CONSUME PECEPTIONS

Consumer Behavior

Understanding consumer behavior is a pursuit that answers why, when, how, and where people buy or do not buy products. Consumer behavior is an area that combines topics such as economics, media studies, sociology, and psychology. Predicting and understanding consumer behavior is a challenge for experts and novices alike. Perception can be a biological process by which a person's brain interprets and organizes stimuli so as to gain awareness and understanding of one's environment. Perception can also be psychological and social phenomena. The paper surveys literature that proves the correlations and implications between consumer perception and consumer behavior.

Managing Consumer Behaviors & Understanding Consumer Perceptions

Perception is a large determinant or factor apart of behavior. Therefore, gaining understanding of consumer perceptions can illuminate the reasons behind certain types of consumer behaviors. With accurate data reflecting the connection between consumer behaviors and…… [Read More]

References:

Christandl, F., & Garlin, T. (2011) The Accuracy of Consumers' Perception of Future Inflation Prices. Journal of Psychology, 219(4), 209 -- 216.

Schneider, B. (1973) The Perception of Organizational Climate: The Customer's View. Journal of Applied Psychology, 57(3), 248 -- 256.

Schneider, B., & Bowen, D.E. (1985) Employee and Customer Perceptions of Service in Banks: Replication and Extension. Journal of Applied Psychology, 70(3), 423 -- 433.

Schneider, B., Hanges, P.J., Goldstein, H.W., & Braverman, E.P. (1994) Do Customer Service Perceptions Generalize? The Case of Student and Chair Ratings of Faculty Effectiveness. Journal of Applied Psychology, 79(5), 685 -- 690.
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Designing Tools to Be Used by Consumers

Words: 591 Length: 2 Pages Document Type: Essay Paper #: 25627840

designing tools to be used by consumers or workers, it is widely assumed that the product must be both visually appealing as well as ergonomically functional. In certain workplace applications, if specific tools are not used, injuries may occur. Previous research on hand tools required in factory work, such as gripping tongs, have found that the product may be ignored if it is perceived to be cumbersome to use. According to the article, "The influence of different hand tool designs on the perception of aesthetics, ergonomics and usability," a "hand tool must be perceived to be usable, ergonomic and visually appealing in order for the users to benefit from the tools" and knowledge of how to enhance the perception of the user of the product's value is an essential component in ensuring that the tool is used properly (Syed 2012: 241)

A statement of the research problem

"It has been…… [Read More]

References

Syed Mohamed, M.S. (2012). The influence of different hand tool designs on the perception of aesthetics, ergonomics and usability. International Journal of Business and Social Science, 3(3), n/a. Retrieved from  http://search.proquest.com/docview/918783959?accountid=10901
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Drinking Coffee Habit Psychology Crazy

Words: 743 Length: 2 Pages Document Type: Essay Paper #: 52239756

(Satel, 2006)

However, these statements can certainly have some merit when Florin attempts to place it the category of an addictive/abusive substance. She further goes on to state that the withdrawal symptoms may qualify as a DSM disorder in and of themselves and merit further medical and psychiatric concern. She does admit that coffee users who have no risk factors, such as cardiovascular problems, diabetes, etc. may be able to manage a comfortable addiction to the substance.

Conclusion:

While the research is interesting and yelds some provocative information, there are several problems with this article, not the least is the trivializing of addiction and substance abuse by associating it with a morning cup of coffee. Nehlig agrees, "Thus, dependence and abuse should not be associated, and, as pointed out recently, discussing caffeine in terms of drugs of abuse might in fact trivialize the dangers of drugs such as cocaine." (2004,…… [Read More]

References

Florin, Carla. (2004). "Crazy for Coffee." Psyched for Success. 5 November 2004 Retrieved on 11 May 2008 at http://psychologytoday.com/articles/pto-20.html

Nehlig, a. (Ed.). (2004). Coffee, Tea, Chocolate, and the Brain. Boca Raton, FL: Routledge.

Satel, S. (2006). Is Caffeine Addictive?-a Review of the Literature. American Journal of Drug and Alcohol Abuse, 32(4), 493+.

Crazy for Coffee
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Analyzing the Personality Psychology Phenomenon

Words: 1395 Length: 4 Pages Document Type: Essay Paper #: 97920269

Personality Psychology

Character: Patrick aterman- 'American Psycho'

A unique concept of personality theories is generated in American Psycho. This character has been cross examined through the principles of psychoanalytic theory. There character exhibits a super ego driven by skewed moral patterns and an id (self-perception) that lets out all the deeply held fantasies of which it has been deprived. The case demonstrates the possibility of the superego and the id coalescing to stir sadistic violence and failure to distinguish between the real and that exists only in perception. This unique predisposition also means that self-actualization is seen to be a possibility for any form of behaviour. Although it is easy to class aterman as an evil person, his needs are met in line with the hierarchy of needs. This happens until his heinous and violent acts emerge a continuation of the skewed ideals shared in a way with his victims.…… [Read More]

Bibliography

Ellis, B. E. (1991). American Psycho (1st ed.). New York: Vintage.

Friedman, H. S., & Schustack, M. W. (2009). Personality: Classic theories and modern research (4th ed.). Allyn & Bacon

Pearce, J. (2014, November 30). Patrick Bateman of American Psycho: A sexual profile. Retrieved from Lapsus: http://lapsuspsych.com/2014/11/30/patrick-bateman-of-american-psycho-a-sexual-profile/

Schaffer, C. (2013). Examining the Personality of Patrick Bateman of. Walden University.
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Human Psychology Drives Economy Animal Spirits -

Words: 3421 Length: 10 Pages Document Type: Essay Paper #: 41035034

Human Psychology Drives Economy

Animal Spirits - How Human Psychology Drives Economy - the Theory ehavioral Economics Particularly work authors Robert Shiller ( Akerlof) Yale Richard Thaler Chicago. Shiller a web.

The essay is based upon behavioral economics and how human behavior or rather psychology act as an economic driver, thou this theory or opinion hasn't been fully accepted by all economist and authors the essay intends to explore more into behavioral theory or economic and at the end give its own conclusion about the topic.

The essay will first introduce the topic of study then look at some of the economic drivers that have been suggested by other authors and economist to understand more on what an economic driver is. After looking at some of the economic drivers that have been laid out, the essay embarks on the sub-topic which is the theory of behavioral economic in a manner…… [Read More]

Bibliography

Ainslie, G. (1992). Picoeconomics, Cambridge: Cambridge University Press.

Ainslie, G. (1975). "Specious Reward: A Behavioral / Theory of Impulsiveness and Impulse Control." Psychological Bulletin 82 (4): 463 -- 496.

Alkerlof & Shiller (2009) Animal Spirits: How Human psychology drives economy and why it matters for global capitalism

Arrow, Kenneth and Gerard Debreu. (1954). "Existence of a Competitive Equilibrium for a Competitive Economy." Econometrica 22, no. 3 (1954): 265-90.
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Archetypal Psychology a Myth Is

Words: 2040 Length: 6 Pages Document Type: Essay Paper #: 76131349

By losing touch with the natural world, we live only within our own bodies, where the soul is stifled because it needs anima mundi to exist. There is a danger in not connecting to the environment around us. There is a danger in not allowing our hearts to have thoughts. We become closed off to the entire world and our entire existence by ignoring nature; we become shells of people.

Hillman (1997) discusses the calling of individuals in his book The soul's code: In search of character and calling. The book talks about how we are all subject to fate at some point when we get this idea about what we want to do with our lives. He claims that these kinds of "annunciations and recollections determine biography as strongly as memories or abusive horror" (1997). And though we all have some sort of trauma from our earlier years, from…… [Read More]

References:

Hillman, James. (1977). Re-visioning psychology. New York: Harper Paperbacks.

Hillman, James., Moore, Thomas. (1990). The essential James Hillman: A blue fire. New York: Routledge; 1st edition.

Hillman, James. (1997). The soul's code: In search of character and calling. New York:

Grand Central Publishing; 1st edition.
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Industrial and Organizational Psychology

Words: 597 Length: 2 Pages Document Type: Essay Paper #: 14045361

In Hartlieb and Jones' study, a company's ethical practices in the workplace are projected onto its products/services, making the products "ethical," resulting to the concept of ethical labeling (583).

Further into the 'trend' of promoting ethical work practices in the company, companies are also promoting their corporate image and improving their relevance to their communities by developing corporate social responsibility (CS) programs. Secchi (2009) explored the 'cognitive side' of CSs, and argued that CS programs act as a "reinforcement mechanism…that, when exercised…works as a social tie between user (communities, recipients) and provider (companies)" (578).

These trends in industrial/organizational psychology are reflected in P&G's corporate practices, through its branding, corporate governance, and CS programs. P&G's corporate governance promotes ethical work behavior by allowing its employees to have a stake in the company -- that is, P&G employees are also its stakeholders. P&G's ethical corporate practices are reflected in its branding efforts,…… [Read More]

References

Hartlieb, S. And B. Jones. (2009). "Humanising business through ethical labelling: Progress and paradoxes in the UK." Journal of Business Ethics, Vol. 88.

Pastorizo, D., M. Arino, and J. Ricart. (2009). "Creating an Ethical Work Context: A pathway to generate social capital in the firm." Journal of Business Ethics, Vol. 88.

Secchi, D. (2009). "The cognitive side of social responsibility." Journal of Business Ethics, Vol. 88.

Procter & Gamble official website: www.pg.com.
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Human Resources and Psychology Is Job Satisfaction

Words: 1360 Length: 4 Pages Document Type: Essay Paper #: 48704248

human resources and psychology is job satisfaction. Not surprisingly, people have noted that higher levels of job satisfaction are linked to improved job performance. Hackman and Oldham were some of the first researchers to really highlight the relationship between job characteristics and job satisfaction. "Their Job Characteristics Model (JCM) argued that, essentially, enriched or complex jobs are associated with increased job satisfaction, motivation, and work performance. More specifically, they assumed that five core job characteristics…influence three critical psychological states…which in turn affect work outcomes (Fried & Ferris, 1987). The five core job characteristics include skill variety, task identity, task significance, autonomy, and feedback from job (Fried & Ferris, 1987). The three critical psychological states include the experienced meaningfulness of the work, the experienced responsibility for outcomes of the work, and knowledge of the actual results of the work activities (Fried & Ferris, 1987). The work outcomes that are impacted by…… [Read More]

References

Cengage (2010). Skills application 4.2: Job diagnostic survey. Retrieved January 18, 2012 from:

 http://www.swlearning.com/management/leonard/leonard_9e/skills_app_4_2.pdf 

Fried, Y. & Ferris, G. (1987). The validity of the job characteristics model: A review and meta-

-analysis. Personnel Psychology, 40, 287-322.
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Organizational Psychology Recommend at Least Two Strategies

Words: 664 Length: 2 Pages Document Type: Essay Paper #: 91237914

Organizational Psychology

ecommend at least two strategies to create alliances between your selected virtual organization and its networked internal and external stakeholders.

The best approaches are to focus on various kinds of strategies to include: enhancing communication and conducting community related events. In the case of enhancing communication, this will occur through having different mediums that will allow external stakeholders to speak to anyone inside The Elias Group. This means that the email addresses of employees and decision makers will be listed on the website / organizational literature. (Ihlen, 2011)

At the same time, all telephone calls will be monitored to ensure that there is strong communication between employees and external stakeholders. Periodically, the calls will be evaluated for quality assurance and to ensure that everyone is satisfied with the services which are provided. Moreover, there will be a focus on implementing effective communication into the organizations policies and procedures.…… [Read More]

References

Ihlen, O. (2011). The Handbook of Communication and Corporate Social Responsibility. Staten Island, NY: Blackwell.
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Advertising and Psychology The Direct Link Between the Two

Words: 2590 Length: 9 Pages Document Type: Essay Paper #: 96104583

Advertising Effectiveness and Consumer Memory

The relationship between psychology and advertising is not a new one -- in fact, it is fundamental to the birth of modern advertising in America. Edward Bernays, the father of marketing, was the nephew of none other than Sigmund Freud, and used Freud's sense that "man was motivated by passion" to manipulate the senses of consumers and plant seeds of desire within consumer memory (Jones, 2000, p. 283). Since the days of Bernays, all evidence indicates that marketers have utilized cognitive psychology in order to assist advertising effectiveness in relation to consumer memory. This paper will discuss this evidence and research surrounding this association and critically analyze and discuss it.

A Complex elationship

Developing brand awareness and brand loyalty are two of the biggest factors in successful marketing. Establishing either requires an effective campaign that essentially implants the brand in the mind of the consumer…… [Read More]

References

Aaker, D, Biel, A (2013) Brand Equity and Advertising: Advertising's Role in Building

Strong Brands, NJ: Lawrence Earlbaum Associates.

Bloemer, J, Kasper, H (1995) The complex relationship between consumer satisfaction and brand loyalty, Journal of Economic Psychology, 16(2): 311-329.

Festinger, L (1957) A Theory of Cognitive Dissonance, CA: Stanford University Press.
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Social Psychology

Words: 2757 Length: 7 Pages Document Type: Essay Paper #: 23332772

Internet is a significantly essential research place for sociologists examining hypothesis of technology transmission, as well as, media effects. The reason for this critical importance is because it is a channel exclusively competent of putting together ways of communication and structures of substance. This paper tends to highlight and analyze various researches conducted on the Internet's implications in the realm of societal psychology, as well as, community capital.

The word, "Internet," actually refers to the electronic network of networks that connects people, as well as, information through computers and other digital devices permitting person-to-person communication, as well as, information recovery. Even though the late 1960s witnessed the commencement of an inherited network devoted to scientific (as well as, subsequent to 1975, military) communication, the Internet did not materialize until 1982; it started its quick gradient only in the early 1990s, when graphical boundaries turned out to be extensively obtainable and…… [Read More]

Bibliography

Abbate J. 1999. Inventing the Internet. Cambridge, MA: MIT Press

Agre P. 1998b. Presentation in Proceeding of a Congressional Breakfast Seminar on Information Technology and Community Change, pp. 14-19. Washington, DC: Consortium of Soc. Sci. Assoc.

Bogart L. 1956. The Age of Television: A Study of Viewing Habits and the Impact of Television on American Life. New York: Ungar

Castells M. 2001. Internet Galaxy: Reflections on the Internet, Business and Society. New York: Oxford Univ. Press.
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Influence of Music on Consumers

Words: 2573 Length: 8 Pages Document Type: Essay Paper #: 95456051

Music on Grocery Store Shopper Habits

Marketers continuously attempt to influence shopper habits by manipulating their environment. It has been known since the early 1970s that factors such as lighting, layout, sounds, colors and temperature invoke emotional responses in consumers (Kotler, 1973). esearch has shown that the amount of time spent in a restaurant was directly related to the amount of money spent (Caldwell and Hibbert, 2002). Musical preferences were found to play a factor in the restaurant experience. However, the tempo of the music was not found to be significant (Caldwell and Hibbert, 2002). Several researchers have focused on the effects of music on consumer behavior (North, Hargreaves, and McKendrick, 1996; Yalch & Spangenberg, 1990; Milliman, 1982).

There have been two types of studies performed regarding the subject of environment and shopper behavior. The first group of studied treats the store atmosphere as a whole. Other studies focused on…… [Read More]

References

Alpert, J.L., & Alpert, M.I. (1990). Music influences on mood and purchase intentions.

Psychology & Marketing, 7, 109-133.

Areni, C.S., & Kim, D. (1993). The influence of background music on shopping behavior. Classical vs. top-forty music in a wine store. Advances in Consumer research, 20(1), 336-340.

Caldwell, C., and Hibbert, S. (2002) The Influence of Music Tempo and Musical Preference on Restaurant Patron's Behavior. Psychology & Marketing, Vol. 19(11): 895-917 (November 2002)
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Globalization in Terms of Family Studies and Psychology

Words: 2697 Length: 8 Pages Document Type: Essay Paper #: 70782175

Globalization in Terms of Family Studies and Psychology

Globalization: The ealities of Families

Globalization can be defined as the unfolding resolution of the contradiction between ever expanding capital and its national political and social formations. While the expansion of capital once represented that associated with national capital and later that associated with corporations expanding from the national to the transnational, it has now come to represent that which occurs without the assistance of or located in nations. These changes have been brought about by globalization which has led to the shift of the main location of capital accumulation from the national to the supranational or global level. With the emergence of globalization, economics has gained a more important place in the matters of humans than politics and public policy has become superseded by corporate demands. These matters as well as those that suggest that the best interests of the private…… [Read More]

References

Carrington, V. (2001). Globalization, family and nation state: reframing family in new times. Discourse: Studies in the Cultural Politics of Education, 22 (2), 185-200.

Cheung, F. & Tsui, M. (2002)A wake-up call to the social work profession. Families in Society, 83 (2), 124-125.

International Labour Organization (2002). ILO tackles social consequences of globalization. Press Release, ILO News, (27 February 2002). Geneva, Switzerland.

Hetata, S. (1998). Dollarization, fragmentation, and God. In S. Fish, & F. Jameson, (eds). The cultures of globalization. NC: Duke University Press, pp. 273-290.
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Green Marketing as Consumers Become

Words: 2279 Length: 8 Pages Document Type: Essay Paper #: 32120141

An additional negative aspect can occur when a seemingly green product really isn't, in the long run.

As an example, one of the most successful 'green' vehicles is the Toyota Prius. The hybrid Prius has become the status symbol for all of those wishing to flaunt their environmental conscience. However, the vehicle isn't nearly as eco-friendly as the Green Marketing campaigns lead consumers to believe. The nickel metal hydride battery the Prius uses is the primary culprit. The nickel is mined in Sudbury, Ontario, smelted nearby, shipped to ales to be refined, then sent to China to be processed into nickel foam. From there, it goes to Japan to become a battery, before it's placed into a car and shipped to its final destination, like the U.S. The global transportation of the manufacture of the battery uses a lot of fossil fuel. Goodwin cites CN Marketing as noting the combined…… [Read More]

Works Cited

Basic Information. 26 Oct 2009. Environmental Protection Agency. November 10, 2009 .

Chen, S. "Green with Status Envy." Psychology Today. 42. 5. Sept/Oct 2009: 12.

Dictionary. 2009. American Marketing Association. November 10, 2009 .

Goodwin, J. "The Not-so-Green Prius." WashingtonPost.com. 21 Jun 2009. The Washington Post. November 10, 2009 .
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Industrial Psychology

Words: 741 Length: 2 Pages Document Type: Essay Paper #: 60221858

Healthcare

Contemporary Issues in Health Care

There are several factors that are driving up the cost of health care in the United States. ising drug costs are a major factor in the marketplace. A PriceWaterhouse Coopers (2014) study showed that new drugs in particular are a driver of cost increases in the health care system. New drugs come with monopoly protections, and drug companies use this to extract monopoly rents on their customers to recoup the high cost of new drug development. The use of new drugs over older, generic drugs that perform the same function drives up the total cost of health care.

Another major cost driver that has been identified for health care is a shift in where health care is performed -- for example hospitals charge more for the same care in an outpatient setting than physician offices charge. A move towards more health care delivered at…… [Read More]

References

PWC (2014). Behind the numbers, 2015: Physician employment. PriceWaterhouse Coopers. Retrieved March 11, 2015 from http://www.pwc.com/us/en/health-industries/behind-the-numbers/health-cost-inflators-physician-employment.jhtml

PWC (2014) Behind the numbers, 2015: Specialty drugs. PriceWaterhouse Coopers. Retrieved March 11, 2015 from http://www.pwc.com/us/en/health-industries/behind-the-numbers/health-cost-inflators-specialty-drugs.jhtml
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Advertising and Word of Mouth

Words: 9576 Length: 22 Pages Document Type: Essay Paper #: 41357392

(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6).

The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system.

2. Decision Making Process Theories

Dr. onnie Halpern-Felsher (2009), an Associate Professor at theUniversity of California, San Francisco, identifies a number decision-making criteria in her report, "Adolescent decision making: an overview." According to Halpern-Felsher, determinations of definitions for a competent decision, the process of how the decision was made, differ dramatically. The actual behavior or outcome, albeit, does not determine competent decision making, however, during the normative model of decision-making process, one does consider the consequences to not choosing a particular behavior or a specific event.

Normative models of decision making,…… [Read More]

BIBLIOGRAPHY

'Advertising, Public Relations' N.d. < http://courses.umass.edu/bmat352/lectures_and_readings/KA_16.pdf > [25 May 2009].

Bahaudin, M & Jue, A 2005. 'Deceptive and Subliminal Advertising in Corporate America: Value Adder or Value Destroyer?', Journal of Applied Management and Entrepreneurship. Nova Southeastern University Wayne Huizenga Graduate School of Business. HighBeam Research. Available from: < http://www.highbeam.com > [20 May 2009].

Barnard, N & Ehrenberg, A 1997. 'Advertising: Strongly Persuasive or Nudging',

Journal of Advertising Research - January/February 1997.
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Life I Can Cite an

Words: 1877 Length: 5 Pages Document Type: Essay Paper #: 38238526

I would incorporate much in the way of nonverbal communication to entice the students to remain engaged while listening to what I had to say. I think the best method of deliverance would be the use of live communication followed up by literature the students would take with them. The use of media, including interviews with other students and their experiences with drug and alcohol abuse would be relevant and useful in this context.

Using the Yale attitude changing approach, I would establish credibility by approaching students as a peer and victim of abuse; the messages I provided would allow for two sides of the argument, meaning students could offer their own objections to what it is I had to say. The messages given would be of support rather than designed to persuade students directly, so I would take a peripheral route to persuasion. Using these methods and approaches will…… [Read More]

References

Atwood, K.D. (2006,) Recognition of facial expressions of six emotions by children with specific language impairment. Brigham Young University. Retrieved November 2, 2007: http://contentdm.lib.byu.edu/ETD/image/etd1501.pdf

Block, L.B. & Keller, P.A. (1997), Effects of self-efficacy and vividness on the persuasiveness of health communications. Journal of Consumer Psychology, 6(1): 31.

Murphy, N.A. (2007). Appearing smart: The impression management of intelligence, person perception accuracy, and behavior in social interaction. Personality and Social Psychology Bulletin, 33(3): 325-39.

Sociology Psychology
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Economic Factors Affecting Customer Purchase

Words: 1713 Length: 5 Pages Document Type: Essay Paper #: 64514140

A group of authors continues, "Only a limited number of choices are based on conscious information processing strategies. The rest of the variance left to explain is caused by unconscious effects of all kinds of subtle cues in the environment" (Dijksterhuis, Smith, Van Baaren, and Wigboldus 200). Thus, when it comes right down to it, the consumer who chooses organic produce may be looking for a healthier alternative, or they may just be motivated by the healthy looking customer who just chose organic herbs and salad greens for their own dinner that evening, it is difficult to pinpoint just what motivates every customer.

eferences

Dijksterhuis, a.J., Smith, Pamela K., Van Baaren, ick B., and Wigboldus, Dani l H. "The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology; 2005, Vol. 15 Issue 3. 193-202.

Harris, Brian. Burress, David, and Eicher, Sharon. Demands for Local and Organic Produce:…… [Read More]

References

Dijksterhuis, a.J., Smith, Pamela K., Van Baaren, Rick B., and Wigboldus, Dani l H. "The Unconscious Consumer: Effects of Environment on Consumer Behavior. Journal of Consumer Psychology; 2005, Vol. 15 Issue 3. 193-202.

Harris, Brian. Burress, David, and Eicher, Sharon. Demands for Local and Organic Produce: A Brief Review of the Literature. University of Kansas. 2000. 17 Nov. 2008. http://www2.ku.edu/~ipsr/resrep/pdf/m254A.pdf

Oliveira-Castro, Jorge M., James, Victoria K., and Foxall, Gordon R. Postreinforcement Pause in Grocery Shopping: Comparing Interpurchase Times Across Products and Consumers. Psychological Record; Fall 2007, Vol. 57 Issue 4. 483-500.

Tin, Sandar Tin, Mhurchu, Cliona Ni, and Bullen, Chris. "Supermarket Sales Data: Feasibility and Applicability in Population Food and Nutrition Monitoring." Nutrition Reviews; Jan. 2007, Vol. 65 Issue 1. 20-30.
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Information Security Behaviors

Words: 2050 Length: 6 Pages Document Type: Essay Paper #: 21568248

security behavior, a concept that touches on the behavior of consumers in regard to information technology systems is an important one to the global IT industry. Johnston and Warkentin (2010) for instance studied the influence of elements of fear appeal on the level of compliance of various end-users with the specific recommendations aimed at enacting specific individual IT security actions towards threat investigation. The authors performed an in-depth examination that yielded into the development as well as testing of a conceptual framework that represents an infusion of the concept of technology adoption and the theories of fear appeal. In this paper we investigate the concept of information security behaviors with a specific focus on consumer behavior and its related theories.

Consumer behavior

Extant literature has been dedicated to the concept of consumer behavior. The human information behavior has for a long time been studied under different environments and circumstances. Consumer…… [Read More]

References

Allen, C.T. And Madden, T.J. (1985), "A Closer Look at Classical Conditioning," Journal of Consumer Research, 12, December, pp. 301- 315

Barry, T.E. And Howard, D. (1990), "A review and critique of the hierarchy of effects in advertising," International Journal of Advertising, 9, pp. 121-135

Elliot, R. (1996), "Discourse analysis: exploring action, function and conflict in social texts," Marketing Intelligence & Planning, Vol. 14, No. 6, pp. 65-68

Feinberg, R.A. (1986), "Credit Cards as Spending Facilitating Stimuli: A Conditioning Interpretation," Journal of Consumer Research, 13, December, pp. 348-356
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Marketing in the Contemporary Organizations the Contemporary

Words: 1248 Length: 4 Pages Document Type: Essay Paper #: 16762711

Marketing in the Contemporary Organizations

The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster than it used to, hence posing a cut edge competitive environment for each organization. Each company that wants to remain relevant in the market must embrace techniques and trends that will enable it remain afloat and relevant, such as marketing.

The modern organizations has so many functions going on like production, resource development, finance departments, the human resource departments all in tandem. In order to align these functions within the organization with the needs and wants and expectations of the customers, there is need to involve a marketing strategy that will deliberately guide these functions towards that direction (ama ao, 2005). The key to success in the current organizations do not rest on marketing or any…… [Read More]

References

Business case Studies, (2012). Engaging consumers through word of mouth marketing: A

Red Bull case study. Retrieved September 22, 2012 from  http://businesscasestudies.co.uk/red-bull/engaging-consumers-through-word-of-mouth-marketing/the-role-of-the-marketing-function.html 

Centive, (2012). Keeping Up with the Changing Consumer and Information Consumption.

Retrieved September 22, 2012 from http://blog.centiv.com/index.php/tag/modern-era-of-marketing/
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Marketing of the Apple iPad

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 25294029

al.).

Apple has positioned the iPad Mini as a solid competito to the Amazon Kindle HD, which is vey compaable in fom facto and weight, in addition to the Google Nexus 7 tablet and the ove 50 diffeent Google Andoid-poweed devices now available as of late 2012 (O'Reilly, et.al.). Apple has diffeentiated the iPad Mini with an enhanced sceen, a faste pocesso than the majoity of competitos, and the unique value poposition of being a device that can be just as easily used fo ceating digital and witten content as consuming it. Apple has concentated on positioning this as a low-end vesion of the highly successful Apple iPad2, which has sold seveal million units since its launch (Allsopp, 28). The iPad2's unique value poposition is delibeately designed to povide customes with the expeience of having an iPad2 at a significantly lowe pice, with geate convenience. An infomal poll of fiends…… [Read More]

references of customers (Tariq, Ishrat, Khan,