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Corporate Responsibility
During the past couple of decades companies that had been previously concerned only with their bottom line and profitability have changed course and taken new directions that include corporate social responsibilities such as health, safety, environment, and even community relations. As these new responsibilities have taken shape many of the for -- profit organizations have established footholds in what used to be the non-profit arena's domain of expertise. This is true not only in the developed countries around the globe, but in under-developed countries as well. One recent report touts that change in thinking by stating "businesses have obligations to society that go beyond profit-making to solve societal and ecological problems" (Idemudia, 2011, p. 1). Today, more companies are likely to agree with that statement than in the past, especially those companies that are often in the public eye, such as large oil companies.
A good example of...
The company hired a CR manager to assist in their efforts to continue drilling operations there. The CR manager elaborated on health, safety and environment issues and also "developed a Human Rights Primer, launched a community development and humanitarian program, and initiated a process of stakeholder consultations" (Batruch, 2011, p. 156).
Of course, most individuals who do any shopping, listening to ads, or reading newspapers likely realize that there are a lot of companies that are touting their 'green' philosophy. Whether this is an effort to actually deal with the environment in a more effective manner, or whether it is just the company's way of taking advantage of the green movement can be evidenced by their environmental record (or lack thereof), but there is no mistaking the fact that it is out there. One recent study determined that the corporate image is based upon…
References
Batruch, C.; (2011) Does corporate social responsibility make a difference? Global Governance, Vol. 17, Issue 2, pp. 155-159
Idemudia, U.; (2011) Corporate social responsibility and developing countries, Progress in Development Studies, Vol. 11, Issue 1, pp. 1 -- 18
Kreng, V.B. & May-Yao, H.; (2011) Corporate social responsibility: Consumer behavior, corporate strategy, and public policy, Social Behavior & Personality: An International Journal, Vol. 39, Issue 4, pp. 529-541
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