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(Ibid; paraphrased) on a more positive note, according to one report: "Cruise ships have become one of the many options for corporate meeting planners when faced with a decision regarding a destination for meetings and incentives (employee rewards). In the past five years, all major cruise lines have unveiled mega cruise ships to attract a piece of the more than $20 billion corporate meeting and incentives market (uia, 2001; as cited by Phillips, 2005).
II. PORTER'S FIVE FORCE ANALYSIS SUMMARY
To summarize the competitive rivalry in the industry is fierce although the threat of new entrants is highly improbable due to concentration in the industry. The industry as stated by the Abacus system report will need to concentrate on luring female travelers and retirees into booking their cruise lines. Younger travelers will be targeted with budget cruise offers. Fuel costs, passport requirements, and environmental concerns, terrorists concerns, and natural disasters…… [Read More]
S.-based headquarters, marketing and tour operations (Billion, 2006);
Purchase of goods and services necessary for cruise operations, including food and beverages, fuel, hotel supplies and equipment, navigation and communication equipment, etc. (Billion, 2006).;
Payments for port services at U.S. homeports and ports-of-call; and Maintenance and repair of cruise ships at U.S. shipyards and capital expenditures for port terminals, office facilities and other capital equipment (Billion, 2006). "
The cruise industry economics benefits the U.S. In all 50 states including money spent by cruise line vendors and businesses that are responsible for supplying the goods for the cruises (Billion, 2006).
Political elements are also something that have an impact on cruise lines and their business and revenue.
In the recent light of terrorism fears, cruise lines have had to regroup and assure their potential and returning customers that every precaution for safety is being taken.
Each of the cruise lines mentioned…… [Read More]
arnival ruise Lines
It is a strange reality that part of what made arnival ruise Lines the spirit of a "Fun Ship" came about because of how their vessel ran aground on its maiden voyage. The company literally used that experience to propel itself forward into a successful business model (442). Now it must live with the reality that when a similar mistake occurred, innocent customers perished. And there is no getting around the fact that this event will challenge every otherwise successful element of its bottom line and reputation and force it, like Wal-Mart did, take another look at the strategies for the future. Only now arnival has to do so in the beginning of a massive organizational disaster centering on the osta oncordia (Lazarus, 2012).
But the fact is that mistakes of judgment (whether from a given incident or as a result of a business strategy) happen, and…… [Read More]
Carnival Cruise Lines
hat threats exist for the future performance of the cruise-line industry and, specifically, of Carnival Cruise Lines? If you were in charge of Carnival, how would you (a) try to prevent these threats from becoming reality, and (b) deal with them if they were realized?
There are numerous threats imaginable that could potentially affect Carnival Cruise Lines in the future; everything from the swine flu, to greater regulation of international water, carbon taxes and even terrorism could play a role. Basically, anything that would somehow disrupt the cruise lines business flow could be considered a threat to their profitability and sustainability. Furthermore, the range of the specific types of potential threats seem to fail within three broader categories; threats to safety, threats from regulatory agencies, and threats imposed from suitable alternatives.
The first threat mentioned, threats to safety, involves anything that could injure passengers' while participating on…… [Read More]
These menus must be diversified. In addition to this, such a strategy reveals the company's interest in its employees, which increases their motivation.
No Socializing with Passengers Policy
The socializing activity between passengers and employees is a sensitive issue. Some of the employees are allowed to communicate with the passengers, while others are restricted from this activity. This creates dissentions between crew members and affects their morale. The managers must decide whether to allow other crew members to socialize with passengers, or to restrict this activity.
In order to make a correct decision, managers must take into consideration the fact that customer satisfaction represents the focus of the company's strategy. Therefore, it is recommended to conduct several surveys on passengers in order to identify their opinion regarding the socialization with crew members. This is because some of the passengers like socializing with crew members and enjoy their company, while others…… [Read More]
The most important types of negotiations are deal-making, decision-making, dispute-resolution, value-claiming, and value-creation negotiations. Deal-making negotiations refer to buying and selling. Managers in this case are expected to develop numerous negotiations of this type. Decision-making negotiations refer to reaching agreement in situations with numerous choices. This is usually the case in multicultural teams where conflicts are rather frequent. Value-claiming negotiations refer to reaching distributive agreement. This is the case between different departments of the same company. Dispute-resolution negotiations are frequent in situations of conflict. Value-creation negotiation refers to reaching integrative agreement.
Culture in negotiations is represented by the interests, priorities, and negotiation strategies of business partners. In order to ensure the success of negotiation processes of Allure's managers, it is important to understand the culture of their business partners. They must be able to identify the interests of these business partners because they rely on the needs and reasons that…… [Read More]
Future of the Cruise Line Industry
The cruise line industry, along with the entire travel segment, suffered considerable losses in revenue immediately following the September 11, 2001 orld Trade Tower attacks. This drop in ticket sales, coupled with a weak economy, has severely hurt the cruise line industry. Some companies have filed bankruptcy and there have been many buy-outs and mergers as a result of recent events. In the short run things look bleak for the cruise line industry. However, the long-term paints a different picture for three main reasons. First, the cruise line industry has been a leader in the steady growth being experienced by the entire travel segment for the last ten years. Second, the industry is seeing expanding markets in Europe and new markets emerging in Asia. The third reason to expect long-term growth is that the cruise lines are now offering their customers a wider variety…… [Read More]
This third priority will eventually require the development of a Service-Oriented Architecture (SOA) that includes an enterprise content management (ECM) system that tracks internal documents, standard operating procedures and makes training more effective. As part of the SOA there also will need to be a unified Web-based portal that provides a glimpse of each customers' record and gives insights into how the onboard experience can be customized for them.
Todd Datz. "All Hands on Tech; Designing an it system from scratch can be both daunting and thrilling. Now imagine building it remotely for the world's newest, biggest ship. The story of how it supports the Queen Mary 2, a veritable floating city. "CIO 15 Jun 2004: 72-78. AI/INFORM Global. ProQuest. 13 Jun. 2008
Marshall Lager. "Pointing to Profits. " Customer Relationship Management 1 May 2006: 24-28,30. AI/INFORM Global. ProQuest.. 16 Jun. 2008
Tom Murphy. "IT matters. " International Cruise…… [Read More]
According to the Florida Caribbean Cruise Association, an estimated fifteen million passengers took cruises in 2010, which is a record-breaking figure (FCCA 2011). Over forty-percent of all cruise passengers booked itineraries that included Caribbean destinations, making it far and away the most popular region for cruises and cruise destinations (FCCA 2011). The FCCA also notes that increasing numbers of ships will likely increase cruise takers dramatically (FCCA 2011).
The numbers projected by the Florida Caribbean Cruise Association is fairly well in keeping with numbers projected by both Carnival and oyal Caribbean. oyal Caribbean actually estimates that more than eighteen million passengers were carried on cruise lines during 2010, though its estimate for the number of additional passengers that will (or can) be carried due to the addition of several ships is more directly in line with the FCCA's numbers; Carnival does not publish the same direct figures, but…… [Read More]
Our motto is to leave things as they are, without trying to substantially change the local economy and cultural structure of the land. Of course, Sustainable Cruisers are interested in learning about local handicrafts and practices, but they come as observers, and do not demand any additional accommodations are made for their presence. Staff members are all oriented in the culture of the region, and many have family members who are local to the area.
Depending on the nature of the your island's infrastructure and the comfort of residents and leaders, cruisers can go 'free cruising' and wander on their own throughout the island, or they can be required to follow a guided tour. Local members of the population can act as ancillary guides to the on-board cruise leaders. Sustainable Cruises always seeks to incorporate local members of the island when presenting the region to tourists. Additionally, locals are often…… [Read More]
Carnival Cruise Lines is one of the largest cruise ship lines in the world. Headquartered in Miami, the company operates under the Carnival, Holland America, Cunard, Princess, Seabourn, P&O and Costa brands. The cruise ship industry is highly-competitive, and risks being at overcapacity, but Carnival has been consistently profitable over the years, earning $15.4 billion in revenue and $1.07 billion in net income (MSN Moneycentral, 2014). It is estimated that Carnival is the largest company in the industry, with a share of around 47.7% by passengers, and 41.8% by revenues (CMW, 2014).
Despite this success, there are still several challenges for Carnival. First, the company needs to extent both market share and profitability. The company's share has dipped slightly, and so has the company's profitability (MSN Moneycentral, 2014). This is a function to many large new boats from competitors starting to eat away at Carnival. The market is growing, and…… [Read More]
1. Should Carnival do “CRM?”
Carnival should definitely do CRM. Carnival obtained its identity as the “fun ship” when its maiden voyage ran onto a sandbar: the management team turned the disaster into a enjoyable experience for passengers by opening the bar for them. It was an inspired reaction to a difficult situation—and it helped to earn the cruise line its reputation.
However, having developed over the decades and become a mid-tier line (neither on the cheap nor on the expensive side—though it does offer an experience that competes just as well against any of the luxury brands), Carnival wants to expand its services to the untapped market in North America—i.e., all the people who have never been on a cruise before. To attract those customers and get one-time cruise customers to become repeat customers, CRM is necessary.
CRM is customer relationship management and it is data-dependent. That means it…… [Read More]
Empress Luxury Lines Case Study
The situation faced by Antonio definitely is a difficult one. On the one hand, Kevin could be jeopardizing the health and well being of the company if he chooses to approach the insurance company and tell them about the incident. Yet, on the other, Antonio would essentially be condoning criminal behavior I he simply sweeps the situation under the rug to avoid potential consequences. With everything taken into consideration, Antonio should take an individualistic approach and allow Kevin to make the choice he is going to make, thus protecting the ethical and moral sanctity of the company despite any consequences that may arise.
There are two main approaches that would govern potential decisions to be made by Antonio. First, there is the utilitarian approach that aims to produce the best result for all members in the organization. This ethical approach looks at the overall utility…… [Read More]
21st century, significant challenges confront the modern cruise ship industry. The four most prominent are industry concentration resulting in a lack of product diversification, an ever increasing expansion in the tonnage of ships requiring further investment in port facilities, a limited number ports of call producing tourist over-crowding and an environmental record that demands improvement and may be an expensive source of litigation. Through an understanding of these issues, the cruise ship industry can ensure its viability looking forward.
The cruise ship industry is dominated by four major companies: Carnival Lines, Royal Caribbean, Norwegian Cruises and MSC Cruises. The remaining 4% of the industry which is not controlled by these behemoths faces significant challenges to operate. modern ship able to carry thousands of passengers can cost over 1 billion dollars and takes 4 years to launch from order to delivery. Due to this high buy-in cost, this phenomenon results in…… [Read More]
Celebrity Cruises Inc. falls under the competitive premium or cruising industry. The company faces the task of surviving within the competitive market while executing effective and efficient differentiation process. The aim of the strategy of the organization is to stand out in the perspective of the consumers hence improving on chances to combat competition. The report seeks to evaluate the situation of Celebrity Cruises within the industry and offer effective recommendations to solve the problem at hand.
Celebrity Cruises, Inc. came into play after the initiative by the Chandaris Group in Greece. The company hit the market in 1989. At the initial stage, the company oversaw adoption of 47,000-ton vessels. The lower-berth capacity of the vessels was approximately 1,400 visitors. The destinations of the cruises at the initial stage were Alaska, Bermuda, and Caribbean. In order to improve the size of operations, the company saw the need to…… [Read More]
"When a court strikes a contract provision for unconscionability it is declaring that provision is so unfair or oppressive that the court will refuse to enforce it." (Gillespie, 2007). The Thirteenth Amendment to the United States Constitution provides that, "Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction." (U.S. Const. amend. XIII, 1). The contract that the parties signed purported to make Mrs. Lowell the property of Mr. Lowell. Because the Lowells are Americans and purchased their ticket in America, it is unlikely that an American court would recognize Mr. Lowell's ability to contract away his wife's right to be recognized as a legal individual in a contract dispute. Furthermore, the Fourteenth Amendment guarantees Mrs. Lowell the equal protection of the laws, (U.S. Const. amend. XIV, 1)…… [Read More]
What audiences will you need to consider in your response?
The primary target audience for my response includes current and future cruise ship passengers. The demographics will vary considerably, depending on the cruise line in question. Carnival appeals to a younger demographic; but there are other cruise lines that cater to a more mature crowd. Therefore, the language needs to be as neutral as possible.
The second audience I will need to consider includes shareholders and stakeholders. These are actual investors who own stock in our company, and they are our partners. They will need to retain confidence in us. Stakeholders include anyone in our supply chain line as well, as we do not want to mar our relationships due to a mishandling negative publicity.
Finally, I would also consider our staff. Staff members will need to know that we are on their side. We want to be diplomatic…… [Read More]
Microeconomic Analysis: The Walt Disney Company
Why Walt Disney?
Just a mention of the name, "Walt Disney," stirs up images in the minds of nearly every individual in the western world. From movies to merchandise, theme parks to cruise lines, the Walt Disney Company has been able to create a distinct niche for itself in a variety of markets -- a feat that is certainly no easy task. Headquartered in Burbank, California, The Walt Disney Company is an American multinational media conglomerate, and is the largest media conglomerate in the world in terms of revenue (Siklos, 2009, 1). While, like many American corporations, the Walt Disney Company has had its low-points throughout the years, as well as having been hit by the lingering economic crisis, the fact remains that Walt Disney has consistently remained a company that has the ability to weather any storm. Since its inception as a company…… [Read More]
The three parties met at a round table with the mediator at the head of the table. Each party was allowed to speak without interruption for five full minutes, explaining the signature style they wanted for the firm and why. Then each party was encouraged to make a proposal to the other side in search of a potential compromise. For example, one side suggested that if they were allowed to the keep the signature style classic, they would allow the office and headquarter to be decorated in a minimalist style. All in all, the proposals made by all sides were not balanced enough and the mediator had to suggest several potential proposals before one was eventually agreed upon.
Had I been the mediator of this case, I would have used some of the techniques taken by the mediator and thrown out others. For example, I like the way…… [Read More]
These cruises can easily also appeal to families with pre-school children or young people who have left school and want to take a break before entering colleges, universities, or the workplace.
Some barriers to including these sectors in the cruise market are the perception that cruise holidays are generally not for children, that they are unaffordable, and that they are boring. In marketing, these attitudes towards cruises should be combated.
Cayamo's Current and Future Market Position
According to Henderson's (2008) case study, this is precisely what Cayamo has done. It has uniquely positioned itself by recognizing the importance of popular music and songs to a large sector of the cruise market. The author mentions Barbara Streisand, K.D. Lang, and Lynyrd Skynyrd to demonstrate the importance of popular music as a marketing tool. In this, the company has found a unique marketing position by combining the traditional purpose of a cruise,…… [Read More]
The accomplishments of Fred Olsen
The shipping business constitutes one of the most lucrative undertakings in the different regions of the globe. It has been associated with some of the most influential names in the history of this world. Norway, like other great nations of the world has been privileged to enjoy the possession a massive number of renowned shipping industries with one of them being the Olsen Group (Lorange, 2005). Whenever Olsen Group of Companies is mention, the name of its chairperson Fred Olsen has to crop up. The entrepreneur, whose family has engaged in the shipping business for at least five generations, has had a number of accomplishments, not only in relation to the organization, but also in other establishments in the industries and other aspects of life.
Fred Olsen, born Thomas Fredrik Olsen is a renowned business mogul, synonymous with shipping companies in…… [Read More]
The 2007 BCB survey averaged out to 7.5 out of a possible 10 "with regard to the perception of the services it offers." In the section dedicated to Barcelona's "worldwide image" the 2007 survey reached 8 out of ten from those visitors participating in the survey.
Spain isn't the only attractive meetings tourism destination by any means. There are countries all over the world seeking to attract business travelers that are part of conventions, conferences, seminars and other business-related gatherings. China is also an appealing destination for meetings tourism. The Jiangsu Tourism Company spells out some "useful tips for Meeting Planning in China" (http://tastejiangsu.com).
The old Japanese saying, "The protruding nail gets hammered down" is linked by the travel service to the possibility that some business travelers that are part of a meetings tourism group may commit a "major faux pas" during the business sessions. Hence, the ebsite explains, one…… [Read More]
Suppot fo global phones
Medium to High. Social events ae pevasive duing skiing season
Medium to High; on Tous thee is much planned out and taken cae of; a chance to enjoy the sites and visit histoic places
High fo shopaholics; boing fo anyone who doesn't enjoy this type of activity
Fom $2,000 to ove $10,000 pe peson
Less than $100 fo camping out in a tent to ove $2,000 fo a cabin ental
Fom $3,000 to ove $10,000 each depending on the package selected
$2,000 to $4,000 depending on the package selected
$650 to $1,000 fo high taffic aeas including London o Pais;
Fom $2,000 to ove $10,000 pe peson
A full week including flights up and back
Fom a weekend to ove a week
A minimum of a week o moe due to tavel
Fom one week to a month
Fom one week to a month…… [Read More]
9% of total GDP in Colombia (U.S.$3,524 million) and generates 386,000 direct jobs, equivalent to 1.8% of total employment in the country (Tourism Industry in Colombia).
The Composition of Tourism in Colombia
With 3,208 km of coastline (1,760 km on Caribbean Sea and 1,448 km on Pacific Ocean),
and 400 km of Amazon forest and Andean mountains, Colombia has a vast array of possible tourist destinations.
Some of the reasons tourists are interested in visiting Colombia would be its privileged location on the continent. All the environments of the tropics are present: glaciers, beaches, plains, rainforests, and deserts, which all add to its desirability (Where to go?).
Colombia also has countless tourist destinations offering a wide array of activities. Even the most jaded traveler can't help but be swept up by the magic of Cartagena, steeped in history and gentle people. Oozing romance, the old city is a warren of…… [Read More]
In Florida, responsibility is held by the Bureau of Solid & Hazardous Waste, which falls under the auspices of the Department of Environmental Protection. Moreover, the state sets some of the environmental definitions - a key one to CBI is the state of Florida's stringent definition of petroleum contact water.
Among the key points of the regulations is that used oil must be tested to determine the hazard that it poses, before disposal is commenced. CBI tests used oil both at the customer site and then when it arrives at the Miami facility.
The county and city governments also have their own environmental regulations, and Cliff Berry must adhere to those as well. There are specific statutes with regards to the Miami iver and air pollution in both the city and Miami-Dade county.
Plans for the Future
Cliff Berry Inc. has undertaken significant expansion in the past few years. They…… [Read More]
Walt Disney Company CSR
Walt Disney Company began as a small cartoon studio in 1923, produced its first sound-synchronized short five years later, its first full-color cartoon short in 1932 for which it received an Academy Award, and from there the Company catapulted to greatness with hits such as Snow White, Dumbo and Pinocchio. Disney expanded into live-action production, television, theme parks, and global productions over the decades with Walt Disney World among its major attractions, even as it grew the Disney Channel, merged with AC (in 1996), purchased Pixar in 2006, acquired Marvel Entertainment in 2009 and LucasFilms in 2012 (rebooting the Star Wars franchise).[footnoteRef:1] It appeals to a broad-based audience from young children to older generations, with cross-cultural demographic appeal as well. The vision of the company is to be a "leading diversified international family entertainment and media enterprise," consisting of media networks, parks, resorts, studios,…… [Read More]
S. No. 04-1739 (2006)
wo examples of where rights are limited in the ownership of land or property:
Servitudes and easements are put into place...
Servitudes and easements can be protected by...
It is vital to protect Servitudes and easements because...
III. Intellectual Properties
Eric Eldred, Et Al., Petitioners V. John D. Ashcroft, Attorney General
U.S. 01 -- 618 (2003)
he differences between copyrights, trademarks, and patents include:
he title to real property is permanent, whereas some intellectual property is limited in the time that it is protected due to...
IV. Business and the Bill of Rights
Humana Inc., Et Al., Petitioners V. Mary Forsyth Et Al.
U.S. 97 -- 303 (1999)
he major difference between business speech and political speech is that...
Whether or not "Closely regulated industries…… [Read More]
Walt Disney Company
When Walt Disney returned from work with the ed Cross during World War One, his brother got him a job at a Kansas City art studio, and he started to experiment with animation. He and his partner made a deal with a local movie theater to run their cartoons, and the popularity of these allowed Disney to create his own studio. After losing the rights to many characters, Disney pursued the Mickey Mouse character and the third Mickey Mouse film, Steamboat Mickey, was an instant success. Many of the famous friends were created shortly thereafter. The company's first feature was Snow White and the Seven Dwarves in 1937, and it was an incredible hit, allowing the studio to produce a string of other now-classic films (Biography.com, 2017).
The company expanded into television and by 1955 it had opened a theme park. Disney has since evolved into an…… [Read More]
When I see inequality in the world, I am visibly moved and affected. The only thing that makes me feel better is knowing that in America, we do value equality and many groups have been able to attain equality under the law on a collective level as well as respect on an individual level.
Introspection is a value that I deem extremely important and I believe it comes from a variety of sources from my parents to Oprah Winfrey and her progeny. My parents repeatedly advised me that it is alright to make mistakes as long as we reflect upon them and find a way to learn and grow from the errors of our ways. Furthermore, I have a closet addiction to watching self-help shows, buying self-help books, and following self-help websites. Inside of me is a budding psychologist who finds great pleasure in finding out the real emotional process…… [Read More]
There are over 400 airlines, 60,000 hotel properties, 32 rental car companies, nine cruise lines, and 220 tour operators that comprise the database of offerings in Sabre data architecture. VPNs are used for completing the necessary order and booking capture, booking management, pricing updates and validations with each agent, and the coordination with the literally thousands of travel partners to company has.
Sabre opted for Web-based VPN architecture to deliver real-time updates of data to their MySabre travel agency booking portal that was recently introduced to the 70,000 travel agents that participate with the travel network. The use of an SSL-based VPN architecture for supporting the many quoting, ordering, and services processes was critical for Sabre, as their broader application development plan focused first on speed and security for their agent base. Sabre also wanted to have a single sign-on capability to ensure their agents, the majority of which are…… [Read More]
Marketing Plan -- Translator Connect Services
Marketing Plan -- Translator Connect
Marketing Plan for Translator Connect Services
This section outlines the marketing plan for Translator Connect Services. The plan consists of four components: Target market analysis, promotional strategies, marketing communications, and sales and marketing channels. The section below briefly describes the services and attributes of the translation services business.
Translator Connect Service Offering.
Translator Connect Service provides translation services to business, government officials, and travelers who must transact business in foreign lands. Translation services are offered to clients in two ways: Live translators may be accessed via a toll-free phone number in order to provide direct translation during the business transaction. The estimated translation accuracy for this option is 75%. Customers may also access translation services by using a phone application that instantly converts in-put voice to digital text which can be read aloud to the native speaker. This second…… [Read More]
They predict age and gender variations relate to bullying concerns. Of the 25 cartoons implemented in the study, two depict characters with different shades of skin color where skin color appeared to be an issue. One cartoon relating to sexual orientation was not used in several countries. Smith et al. report Olweus to assert bullying to be characterized by the following three criteria:
1. It is aggressive behavior or intentional "harmdoing"
2. which carried out repeatedly and over time
3. In an interpersonal relationship characterized by an imbalance of power. (Smith et al., 2002, p. 1120)
In their study, Smith et al. (2002), participating researchers in the 14 countries to completed the following
1. Listed and selected bullying terms as well as social exclusion in the applicable language.
2. Used fundamental focus groups with participating children to confirm usage and extensive comprehensive of terms.
3. Using cartoons, sorted tasks to…… [Read More]
Nordstrom, Inc. has long enjoyed a reputation for providing superior customer service. This paper examines Nordstrom strategies that the retailer employs to build customer relationships and promote customer loyalty.
Nordstrom is one of the nation's leading fashion specialty retailers, with 204 stores that are located in 28 states. It was founded in 1901 as a shoe store in Seattle, and today operates 115 full-line stores, 86 Nordstrom Racks, two Jeffrey boutiques, and one clearance store. Nordstrom also serves its customers through its website and through its catalogs (Gonzales, 2).
Nordstrom's business strategy has been called "greed through love" (deFelice). The 110-year-old retailer owes its success to customer-friendly policies that are well-known, widely admired, and frequently imitated in the U.S. retail industry. Nordstrom employees work to form customer relationships, and the company is known to have one of the most customer friendly merchandise return policies in the global retail…… [Read More]
Marketing Strategy: Travel Today
The focus of Travel Today is to grow its business extensively through i) differentiating its services from those offered by competitors and ii) nurturing clients by understanding and tending to their specific travel needs. e intend to market our brands and services extensively so that clients are aware not only of our existence, but also of our ability to address their specific travel needs and deliver value for their money. Having been in existence for over two decades, we enjoy a more established reputation than most of our competitors. A recent audit into the company's operations revealed that business has been slow for us because of our slow response to changes in technology. Our competitors have built on this inherent weakness to draw competitive advantage. For this reason, our marketing strategy will be focused on three core areas -- offering competitive and reasonable prices to our…… [Read More]
Continental recovered from each event in good time and generated overall benefits worth tens of millions of dollars. ("Continental Airlines wins INFOMS best practices award," 2002, website)
The company has managed against great odds to continue to serve customers, some would say even more effectively than previous to the 2001 disaster, even recently expanding services. (FACTS: A Quarterly Digest of Interesting Information from Continental Airlines 4th Quarter 2004) Though, in the past the Continental has made significant contributions to charities and needy organizations, at this time of economic hardship within the aviation industry in general the company has suspended accepting applications for sponsorships they hope to resume in the near future. ("Continental Airlines: Community Service" website) the historical commitment to community service and customer relationships shows the marketing tactics of Continental Airlines to be some of the best in the world, and current conservation shows the companies ability to weather…… [Read More]
The appraisal and valuation of art can be a tricky thing. When it comes to real property such as vehicles and land/real estate, there is usually a much more precise set of values, expectations and market factors that can help establish what something is worth. Cars and real estate in particular can be valued fairly precisely based on the age of the item and the demand that is present for the same. Further, an appraisal that is clearly out of line with reality can be easier to spot when such things are in place. However, there other items that are a bit harder to value. Some of those items are real property. While there is a tried and true way to value art, the competence and motives of the appraiser is something that must be considered.
A good example of the concept noted in the introduction would be exotic…… [Read More]
Profit (CVP) analysis is noted by Cafferky and Wentworth (2010) to be an important decision making tool for managers. CVP helps managers in understanding the connection between the cost and volume with organizational profits in mind.In our previous exercise, we contemplated going back in time and then coming up with the best choices regarding the manufacture of the three handheld devices- X5, X6 and X7. In this study, we use CVP analysis in guiding our decisions on the manufacture of the three product ranges.As Harngren, Datar and Foster (2006) noted, CVP analysis is important in the formulation of product strategy and policy. Our reliance of CVP analysis is based on the fact that it can help in the making of the right choices on our 3 product ranges since the year 2006.This is done without the need for concentrating on the beginning and end of each and every year's product…… [Read More]
As Baigent and Leigh point out, von Stauffenberg's co-conspirators were "aristocratic" men who despised what they now knew to be a murderous regime (26). However, it was Stauffenberg who was "the most active leader in the conspiracy against Hitler," which is exactly how Operation Valkyrie is portrayed (Hoffman xiv). The close relationship between Nina Stauffenberg and her husband is rendered thinly but at least accurately in the film, based on what historian Hoffman has to say. Although there are several other ancillary characters that were not addressed or developed in Valkyrie, the filmmakers chose what are arguably some of the most historically important in terms of the attempted assassination of Hitler.
Of course, the central event of Valkyrie is the attempted but failed assassination of Hitler. Interviews with Berthold von Stauffenberg, the Colonel's son, verify the accuracy of the historical events that shaped his father's life. For instance, Jones claims…… [Read More]
Positions such as Administrative Assistant and Front Office Manager for Celebrity Cruises and Royal Caribbean International consequently strengthened my job qualifications and established me as an effective communicator.
My main goal as a Front Office Manager and Customer Representative was to establish credibility. Due to my people-orientation skills I was able to effectively measure - with maturity - those circumstances surrounding my communications, including situational and cultural context. Through hard effort, patience, and serious consideration of the multi-national environment in which I was required to operate and engage, I consequently adopted an individual style of communicating.
My daily tasks included messages conveyed through channels; verbal face-to-face meetings, telephone, written letters, e-mails, memos, and reports were but a few of the communication opportunities encountered.
Clearly recognizing the actions or reactions influenced by my message, I worked to ensure that my communication was always unambiguous and clear. Keeping in mind that people…… [Read More]
Car Culture: How and Why "Ricers" Came into The Scene
Since the advent of cars, people have always wanted to play around with them and make modifications of their own preferences. Car modification has been taking place ever since we started manufacturing vehicles and the reason has been varied. There are some who did it for prowess or just for some mischief. For example, NASCAR evolved from the building of super-fast cars that were mostly a result of bootlegging. The initial modifications that people would perform on their vehicles were mainly conducted due to criminal activities. In the old cars, there was no matching of cars to engine numbers, transmission, or body frame. This made it possible for thieves to change engines and repaint a vehicle, which in turn meant they have a new car. This car modification was referred to as hot rodding. However, all this changed when the…… [Read More]
performance of Joe Schmoe was improved upon significantly. However, in some ways this was easy because Mr. Schmoe made a number of glaring errors in his analysis. Much of the success of the past four years is attributed to simply rectifying those mistakes. The next four years will be more challenging. There is still room for improvement, however. To analyze the performance of the past four years and decide on a strategy for the next four years, the same basic tools will be used as before.
The X5 is the safest performer. It is in the maturity stage of the product life cycle at the beginning of 2006 and will head into maturity for 2008. This product does make a few million in 2008, so as long as that slim margin of success is maintained, there is no reason to discontinue the X5 prematurely. Indeed, because the R&D allocation is…… [Read More]
Many young people voted for Reagan as he represented rebellion against the authority figures in society but was a rebellion characterized by valiance and effectuated through skillful communication. The approval rating of Reagan was approximately 42% when 1982 began but dropped to the record low 35% later that same year. The U.S. entered a recession. If one is to set their focus upon obtaining a chance at being the President of the United States, then that individual must take a political stance and hold a view that is somewhat differential from the opposing party. In the case of Ronald Reagan, who had been a democrat for most of his life, it was the democratic party that he must debate against in the attempt to establish a better public platform that the opposing candidate. Ronald Reagan may be viewed as a 'come-lately' at the time he entered the political scene at…… [Read More]
"Sonnet 130" by Shakespeare and "Sonnet 23" by Louis Labe both talk about love, as so many sonnets do. Their respective techniques however, differentiate them from each other. Shakespeare uses a rhyme scheme that became known as Shakespearean rhyme scheme or English rhyme. He writes about love in a sarcastic manner though. He is mocking the traditional love poems and the usual expressive manner in which women are often compared to. It is ironic in a way because Shakespeare himself also uses the very techniques in his previous writing when he is writing from a man's point-of-view and describing a woman. But in this sonnet he uses the technique of mocking this exaggerated comparison. Usually women are compared to having skin as white as snow, however, in reality, Shakespeare points out, women don't really fit this description, "If snow be white, why then her breasts are dun."
Louis Labe…… [Read More]
However, there are also many market competitors who create colorful and inexpensive underwear with product logos. That is why Joe Boxer has made such an effort to distinguish itself through clever 'experiential' marketing techniques.
Question 3: What other strategies would be important to a company such as Joe Boxer?
Joe Boxer must define some clear market segments, and create clearer and more targeted marketing campaigns. For example, one distinct consumer demand segment is that of male college students. Promoting Joe Boxer dorm room furniture, creating arrangements with universities to create Joe Boxer school paraphernalia (such as sports sweatshirts), Joe Boxer coffee travel mugs with university Joe Boxer logos, and Joe Boxer co-branded university shower caddies are all possible items to sell to this demographic. This could be called the 'Joe U' line and would tap into school pride as well as affection for the brand.
Another possible arena for expansion…… [Read More]
This is designed to help support individuals who are dealing with financial challenges. The problem is that select amounts of recipients will use as a way to live off of the government. (Wolf, 2005)
How might a socialist and a capitalist government differ in its treatment of the problem of unemployment?
Socialists want to see massive amounts of government spending to create new jobs, training programs and provide unemployment benefits. A capitalist is opposed to these kinds of programs and believes that charities / private enterprises can address these issues.
In your opinion, should the government have the responsibility of providing health care for every citizen? Why or why not?
Yes, the government should provide health care. The reason why is because prices are increasing exponentially and the number of uninsured is rising. These factors are a sign that there is very little competition inside the sector. To address these…… [Read More]
In this case, we have a base logic for R&D allocations -- the X6 needs to be feature-rich in order to attract buyers. The X7 needs only to be current in its features. The X5 is more or less locked into a particular sales, revenue and profit trajectory. Adjustments made at this point in the product life cycle may impact total company profitability by a few million in either direction, but the real profit potential lies in the X6 and X7. Under Joe Schmoe the X6 had a contribution margin of $400 -- 250 = $150. I hypothesized that if the features were improved I could raise the price and therefore the contribution margin. I delivered a margin of $450 - $250 = $200 or $50 more contribution margin than the Schmoe strategy. This came at a cost of a $6.6 million increase to the R&D cost. In 2007 for…… [Read More]
" (Fletcher in Gogeometry Website, 2008). The trail to Machu Picchu is known as one of the best trekking sites in the world, particularly for its landscapes that showcase the remnants of its historic past as well as its diverse ecology (ibid).
Mexico's Chichen Itza also showcases its nation's rich, historical past in the same way the Machu Picchu does. Chichen Itza, roughly translated as "at the mouth of the well of the Itza," is considered as a political, commercial, and religious center of the ancient Mayan tribe in Mexico. In this city, one can locate the Temple of Kulkulan (Feathered Serpent), the Observatory, an astronomical observatory, and Temple of the Warriors and the Sacred Cenote (Well of Sacrifice). These structures have religious and scientific significance for the Mayan culture (ibid.).
Not too far from Mexico, we can find Brazil's huge Christ edeemer structure. "Christ the edeemer is a large…… [Read More]
The Al-Aqsa Intifadah (which began, I believe, in about 2000 when the Camp David talks were then stalling) was begun by PLO and still exists today (much less actively than from about 2000 to about 2004, roughly) under the PLO umbrella.
3) Democratic nations including Great Britain and the United States have long called for democratic elections in Palestine. Now that Hamas was the unexpected winner of the first elections, should it be recognized by the United States?
No; at least not officially, since Hamas has been from its 1987 outset, and clearly is today, an overtly, aggressively and ruthlessly terrorist organization recognized internationally as such. Still, Hamas should definitely be talked to by the United States, as horrendous a prospect as that might well seem (and is). And unfortunately, it has become almost risible in today's world that Great Britain or the United States could still even semi-seriously think…… [Read More]
The above table indicates that the sales volume which is required in order to achieve a $100 M. profit at a price of $245 with an &D investment of 30% is 1,676,190 units. This is calculated by dividing the total revenue accrued by the unit price.
The product X6 has been in the market for a total of 2 years. Unlike the product x5, the customers take great consideration of the product quality while making the purchase decision. The provision of a better quality can be achieved by increasing the &D investment for the product. There is also a need for a price increase in order to take advantage of the investment. The expected target profits is considerably higher than the one for X6 due to the fact that the product would soon reach its peak moments and then roll into maturity phase.
The X6 product will attract a…… [Read More]
Pieces must first be cut down to the sizes and specifications listed on the plans you have selected, and shaped into the various different parts for both the siding and the interior of the submarine. This shaping and cutting can require some heavy-duty laser and cutting-edge equipment -- again, keep those friends close, unless you happen to have enough funds to acquire several dozen different pieces of heavy machinery. The heavy equipment needs continue with the next step, which is joining the individual pieces called for in the design through heavy-duty welding, utilizing electric arcs. A watertight craft able to withstand the pressures of deep-sea dives is of course essential to your happiness in your new sub, so make sure those welds are complete.
Once the craft is built, you will need some fissionable material -- enriched uranium is most typically used -- to power the vessel (and, if you're…… [Read More]
These initiatives are especially important now because unemployment remains high in the Northern Territory today (Mohatt, 1994), and a lack of educational and employment opportunities has resulted in a paucity of a skilled workforce by mainstream social standards that has contributed to an increased incidence in criminal activity throughout the region (Smith, 2001). According to one authority, "The notion of economic barriers such as job ceilings does not necessarily create disincentives toward schooling or create folk theories which make for ambivalence. Where subsistence living and mixed cash economies form a central part of people's lives, then these so-called economic barriers to school success are much less a factor in school failure in places such as the Northern Territories of Australia" (Mohatt, 1994 p. 183). Nevertheless, the Northern Territory has much to offer domestic and foreign visitors alike today, providing them with a unique glimpse into what is essentially another world…… [Read More]
So perhaps it was appropriate that then, at my lowest point, I found my beauty -- and my miracle.
I remember telling her my goal of learning to walk without crutches. She answered that I might not get there, but that it all depends on how hard I worked. Those words were magical. Not only did they relate honesty, a virtue which physical therapists have all but forgotten, but also empowerment.
For two months, Pam pushed me to my limit, encouraged me when I was down, and -- literally and figuratively -- got me back on my feet. And now, standing here, all I can say is: Pam, you're beautiful.
Quotations by Topic." Quoteland. 5 Dec. 2006 http://www.quoteland.com/topic.asp?CATEGORY_ID=15.… [Read More]
Fly by Traffic
This phenomenon is found everywhere. It exists in every major metropolitan city, and somehow is able to make its way to residential communities, suburban areas, and even to rural locations from time to time, especially when it may be feeding time. There are a number of curative measures that have been employed by various municipalities that include rhetoric designed to 'spare the air', or by legislation regarding certain lane assignments or numbers of passengers allowed in a vehicle to partake in a certain lane on the freeway. Yet and still, the phenomenon of traffic still persists, doggedly stalling people during morning and evening rush hour commutes. Not satisfied with plaguing the working lives of people who must earn their bread every day, traffic can even be found on weekends, on holidays, and may even show up intermittently during non-rush hour time periods on freeways, city streets, and…… [Read More]
I spoke to five male car owners in their 20s. Three of them had purchased a vehicle in the past two years, the other two had their cars for longer. None of them had purchased a Mustang, but one had a Camaro. The four that owned other types of cars indicated that they did not want a pony car for a number of different reasons, from gas prices to the fact that such cars did not suit their personalities. The other one chose the Camaro because it was the one that "felt right" and was unable to elaborate on that. The respondents, when asked to describe the brand's personality used terms like "fast," "muscle," and "cruising up and down the block." The consumers responded unanimously to the proposition that if the Mustang brand was attached to a different product, it would not make sense. The Mustang…… [Read More]
marketing mix pubs entice gamblers? 2. Ethical issues marketing pubs, impacts individuals, groups society a . The answers specific case situation. CASE STUDY: Drinking gambling: What core business pubs? Introduction Known slot machines world, 'pokies' a business continues grow Australia.
Setting the context
The gambling industry is often associated with the large American casinos, which attract wealthy individuals from across the globe, and which are luxurious and enticing. These casinos integrate the entire gambling act in an overall greater experience of luxury and elegance.
But the industry of gambling has suffered some notable changes throughout the past recent years, in the meaning that it became more accessible to the average consumer. Nowadays then, gambling occurs in corner street pubs all over Australia, normally through slot machines (pokies) and the phenomenon raises some notable social issues. For instance, the people most affected by financial loses as a result of pokies are…… [Read More]
With the threats looming in recent years, most cities have pumped up the level of security in and around conventions. The research suggest "ever since the September 11th attacks, security at all major events, political or not, has been turned up several notches" (Mataconis, 2012). Police take greater security measures, including more searches and restrictions of what can be brought into First Amendment Zones, essentially means that there will be greater interaction between police officers and protesters who may believe their rights are being subjugated. More police force means a greater chance of some protestors coming into conflict with security. With the increase of technology, many may also have smart phones or video cameras that can document rare situations which can later be used against the City of the Miami. All security staff involved must be informed of the strict adhesion to policies that do not infringe on the First…… [Read More]
leadership styles and power bases of CO, XO, Chief of the Boat (COB)? (Consider the full range of possible styles.) Cite specific behaviors and statements, with specific reference to the leadership literature.
The CO's leadership style is very much ad hoc -- in terms of his contempt for what he sees as overly theoretical book knowledge, it is also firmly based on his own long experience. To some degree it recalls the fascinating research done by Malcolm Gladwell in his book Blink: Gladwell researches the possibility that snap decisions in many circumstances are more likely to be correct than laboriously researched and deliberated ones. Gladwell estimates that ten thousand hours of intense activity are required to gain real competency or fluency in an activity, and it is clear from the captain's age and the length of his command that he has seen many years of service and can now afford…… [Read More]
Intra-Industry Competitor Analysis
As the world's largest facilitator of online travel arrangements, Expedia Inc. has grown from its eponymous website to become an industry titan in just under two decades. Holding lucrative brands such as Hotels.com and the Hotwire Group among its portfolio of assets, and possessing a dominant share of the online travel booking market for several consecutive years, the executive management structure in place at Expedia Inc. has successfully adapted and evolved the company's concept to fend off challenges from its three chief competitors: Priceline.com, Orbitz.com, and Travelocity.com. The following comparative summary is intended to highlight the core components of each of these three rivals, in an attempt to determine which competitor poses the most viable threat to Expedia Inc.'s share of the online travel industry.
One of the original entrants into the online travel arena during e-commerce's heyday in the late 1990's, Priceline.com operates from a…… [Read More]
ethics of Tomahawk missile use. The writer explains what tomahawk missiles are and how they work. The writer than discusses the cost of those missiles and the ethics of using them in attacks against enemies. There were eight sources used to complete this paper.
As tensions mount between the United States and the Middle East, it appears that there will be a war. Using force to make nations comply is something that has been going on since the beginning of time. Sometimes it is done to bully a nation into giving up its rightful land, while at other times it is done for the protection of groups of people as well as the standard of freedom for mankind around the world. egardless of the reason wars and attacks are experienced there have been increasingly advanced weapons involved in those movements. Technology in recent years has allowed the advancement of many…… [Read More]
International egulation of Tourism in Antarctica
Since the mid-1980s, Antarctica has been an increasingly popular tourist destination, despite the relative danger of visiting the largest, least explored -- and arguably least understood -- continent on earth. Beginning with the 1959 treaty establishing Antarctica as an international zone free of claims of sovereignty by nation's that had been instrumental in establishing research stations there, there has been almost constant negotiation about how to administer regulations pertaining to the preservation of life forms on the continent, what those regulations should be, and what sanctions should be applied and by whom.
To understand the depths of the negotiations, and the potential for discord, it is necessary to understand what the continent offer the 65% of global nations that are party to the 1959 and all subsequent treaties. To understand the possible future of Antarctica, it is necessary to outline treaty attempts to minimize…… [Read More]