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and, as the article points out, this is unfair because the company where the good was purchased is making a profit from the consumer twice, first from the actual transaction, and second by selling and sharing the consumer's identity and buying habits -- with other purveyors.
This article makes some excellent points, but there are some questions as to the broad brushstrokes with which the author paints the argument. First of all, it seems like consumers do get some benefit from marketers knowing their information besides customer complaints being answered, otherwise consumers would never volunteer their information. Consumers do often volunteer their opinions through market research, for fun, or also because in their own personal cost-benefit analysis, they feel that the chance to win a gift card or to get a coupon is worth sacrificing a bit of information to the marketer. Also, consumers benefit from having goods and promotions tailored to suit their needs. Every supermarket shopper who is frustrated that he or she cannot purchase a full order at a single grocery store, because the store is always...
The references used by the author are solid, that of an additional textbook and a legal reference to who owns personal information, although a wider variety of current examples of how marketing information is used and abused rather than a legal reference might have better supported the argument.
References
Kleindl, a. (2001). Strategic Electronic Marketing.
Cincinnati: South-Western College Publishing
Kotler, P. & Keller, K. (2006). Marketing Management
12th ed.). Upper Saddle River: Prentice-Hall.
First Monday. Retrieved March 3, 2007, at http://www.firstmonday.dk/issues/issue5_9/sholtz
As Moore and Anderson emphasize, "Another driver is that distance education students have as much right to expect effective library services as traditional on-campus students. Therefore, services have been enhanced to ensure easy access and equitable delivery of resources and services" (p. 384). Clearly, then, although the mission of many university libraries to provide the resources and tools students need to achieve successful academic outcomes has not changed in substantive
Convergent questions seek one or more very specific correct answers, while divergent questions seek a wide variety of correct answers. Convergent questions apply to Bloom's lower levels of Knowledge, Comprehension, and Application and may include questions like "Define nutrition," "Explain the concept of investing," and "Solve for the value of X." Divergent questions apply to Bloom's higher levels of Analysis, Synthesis, and Evaluation; are generally open-ended; and foster student-centered discussion,
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He or she is also entitled to proper medication to deal with the disease. It's not just the responsibility of medics to offer health care but the family members of the sick too play a very important role in caring about health. By accompanying the sick person to hospital and administering the prescribed medicine at home. As well, family members offer support by praying and giving the sick member company.
According to Weiss and Kolberg, "In the 1960s, a breakthrough in sharing the assessment results came from the Peace Corps when the psychologists who were working with the volunteers used surveys that were geared to expand the volunteer's self-knowledge, under the assumption that expanding self-knowledge would help a volunteer better deal with culture change. This was the first time that this type of assessment was done for the primary benefit