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While digitalization has been shown to positively influence customer satisfaction in organizations in diverse sectors and industries, there has been little scholarly attention to the port industry. Focusing on APM Terminals, one of the largest container terminal and port management companies in the world, the proposed study seeks to fill this gap in literature. The study will take the mixed methods approach.
In business, the significance of customer satisfaction cannot be overemphasized. Indeed, with increasingly many firms providing similar goods or services, dissatisfied customers can easily look for other alternatives. Accordingly, firms do whatever it takes to retain customers and keep them happy (Kumar, 2016). With tremendous technological advancements over the years, firms are ever more relying on technology as a valuable driver of customer satisfaction. Whether it is processing a customer order or automating luggage handling, firms in diverse sectors and industries have adopted modern technologies in an attempt…… [Read More]
The quality and credibility of media suffers in the process.
Changes in the process of consumption are equally dramatic. Digitalization has resulted in a new flexibility of media. While forms of digital content converge - text with photographic images, or video with sound, for instance - the consumer has a greater ability than ever before to manipulate media - by cutting and pasting, or deriving new content from digital content available to them. As a result of this, the credibility of available content is nearly always dubious, as in the case of popular Internet encyclopedias in which content can be edited by anyone. The volume and subject range of information available to the consumer has grown and broadened (Featherstone & Venn, 2006), but the content is suspect, having sacrificed its sovereign authority.
Cottle, S., & Ashton, M. (1999). From BBC Newsroom to BBC Newscentre: On Changing Technology and Journalist Practices.…… [Read More]
In business, the significance of customer satisfaction cannot be overemphasized. Indeed, with increasingly many firms providing similar goods or services, dissatisfied customers can easily look for other alternatives. Accordingly, firms do whatever it takes to retain customers and keep them happy (Kumar, 2016). With tremendous technological advancements over the years, firms are ever more relying on information technology (IT) as a valuable driver of customer satisfaction (Mithas, Krishnan and Fornell, 2005; Ryding, 2010; Deloitte, 2013; Jan and Abdullah, 2014; Meige and Schmitt, 2015). Whether it is processing a customer order or automating luggage handling, firms in diverse sectors and industries have adopted modern technologies in an attempt to enhance process efficiency. In fact, most organizational processes have now been digitalized -- they require just a click of a button or little manual work. While digitalization has generated important benefits for organizations in terms of reducing operational costs, it has created…… [Read More]
digital age include worlds that are highly imaginative (eg. Harry Potter films). Films are sometimes conceived in a literary form and then turned into a script and a film. Films since the 1920s and into the 21st century have used physical models and stage properties of some kind (eg. Metropolis, Blade Runner, 2001: A Space Odyssey and Harry Potter). In the digital age, visual effects are created by composite images and ongoing production techniques, practices and narratives. Discuss.
What this question primarily conveys is the feasibility associated with the growing trend of using digital techniques in filmmaking. The importance of digitalization, computer generated imagery and visual effects, has grown tremendously and that can be proven with the help of various relevant examples. In the essay, the technological value added by digitalization along with the advantages and disadvantages of digitalization have been discussed. Finally the future of digital filmmaking…… [Read More]
Consequently, marketing efforts become more and more important.
Glyn Atwal and Alistair Williams (2009) for instance argue that the creators of luxury products have to use marketing efforts to identify new customers' needs even before the customers become aware of these needs. In other words, they have to "stay in front of luxury consumers" (Atwal and Williams, 2009, p.338). And in order to do so, the luxury products manufacturers strive to create positive experiences for their customers in order to inspire them and to stimulate their purchase decisions.
Otherwise put, in the context of luxury products, experiential marketing is growingly present and critical and this is due to the complex nature of the luxury sector. Here, the producers seek to transmit the image of high quality, product authenticity, as well as performance. However, aside from these statements, the luxury products must also transmit and sell a customer experience; and this…… [Read More]
We agree that people still purchase books.
The reason is that today the author gets paid upfront and if people do not read the book, the publisher has to bear the loss. Secondly publishers are able to 'sell the books' to the bookstores' based on 'consignment system', whereby the 'book store' is able to return the books which are unsold against a 'full refund'. (Grossman, 2009) Jeanie Comstock (2009) says that some of the changes that became mandatory include the quality, readability and accessibility of documents. The changes in publishing technology have also called for changes in the roles for technical workers, communicators and even writers. Thus the intervention and role of the technical communicator has changed so that the matter or book published to day is readable, articulate, and navigable both in the printed and in the electronic media. The composite problem is also to keep up the author…… [Read More]
Electronic Cigarettes International Group (ECIG) is an international producer, distributer and retailer of e-cigarettes, e-liquids, and vaporizers with outlets and kiosks in several countries around the world as well as online stores. The company has steadily been growing over the past two years with sales approaching $20 million per quarter in 2016 (SA Transcripts, 2015).
Dan O'Neill replaced Brent Willis as CEO and President of ECIG on January 9, 2015. Dan O'Neill's record of experience as CEO of Molson's and top leadership positions at Heinz and Star-Kist suggests that ECIG is positioned under uniquely qualified leadership for the first time since its creation (it was under Willis that company's share price plummeted to its current record lows). With the reduction of debt and the one-time write-off of losses taken by O'Neill in his first year as President, the company has pivoted for better years (Hoogervorst, 2012).
The electronic cigarette and…… [Read More]
Effect of External and Internal Environment
Organizations have both an internal and external environment. To begin with, the forces or circumstances within the borderline of the organization are the components of the internal environment. Notably, the internal environment comprises for the most part of the owners, employees, board of directors, stakeholders, and the corporate culture. On the other hand, factors that are extrinsic to the organization are the components of the external environment. It is imperative to note that these are elements that the organization bears no control of as they impact the entire the industry and therefore the organization cannot influence how such aspects will shape up (Nieuwenhuizen, Badenhorst-Weiss, and Rossouw, 2008). On the other hand, factors within the internal environment are those that the organization can control and have an effect on how they will turn out to be. The external environment is categorized into the general…… [Read More]
Also, by creating school-centered products for older children, it can lessen the criticism that it is imposing technology upon the young, impressionable minds of preschoolers.
Available action alternatives
LeapFrog could continue to stress its core model, or 'razor and blades' approach. However, given that other educational and toy companies are capitalizing upon the LeapFrog platform model, LeapFrog cannot afford to ignore the fact that this market will eventually shrink, even if LeapFrog remains the industry standard. However, the Obama Administration is expanding the focus of the nation on standards-based education. Thus, shifting LeapFrog's focus to its K-high school Leap Start initiative, ESL programming, and other devices that make teaching standards-based education easier for teachers in crowded and cash-strapped classrooms would seem to be the ideal way to ensure that LeapFrog has a comprehensive market approach that covered all potential 'bases' for the company, regardless of the market environment. Furthermore, even…… [Read More]
3. I do not think that Infosys' "holistic" compensation system is an appropriate means of motivation for sales people. That compensation system is designed for software engineers and other programmers. If you consider the hierarchy of human needs, sales people are driven by two particular types of needs -- one is money (status) and the other is achievement. The emotional aspect is intended to meet social needs, but the majority of sales people are individualists, as evidenced by their being drawn into a field where individual achievement is paramount. The average sales person is not attracted by jobs that meet their social needs -- that is something they can get outside of work. Programmers, conversely, are stereotyped as introverted people, for whom the social aspect of a job may actually be a valuable benefit.
Learning is another aspect of the motivation system that is inappropriate for sales people. Programmers have…… [Read More]
The ubiquity of online media has prompted the magazine to reduce its rate of print publications to 10 from 12 publications a year, and cut its print subscriptions in favor of digital advertising. This will also allow for greater segmentation, as it can more easily create "digital single topic editions, mobile applications, e-reader products and videos" of specific interest to segments of its core consumer base, and hopefully draw more advertisers who wish to target their publications online (Bell 2009). It can also feature general articles and condensed stories to suit the desire of readers still seeking the Reader's Digest compressed form that tells them 'everything they need to know.' Through the online website, searchers can select what stories interest them the most.
Industry environment (Porter's Five Forces)
Reader's Digest is currently in a medium with very low barriers to entry -- virtually anyone can start a blog about…… [Read More]
However, the researchers can visualize the 'holistic' strategies even involve wide scope for utilization of computing resources as the basic instruments for collection and analyzing the data. (Willis; Jost, 2000)
The usage of computers has played a significant role in quantitative research; likewise they have the ability to offer considerably to qualitative research. The quantity of data that is regularly gathered is the main restriction in carrying out successful qualitative research, as researchers tend to be intimate to a phenomenon of interest. The quantity is such that it can lead to data asphyxiation, restricting the accomplishment of a central purpose of qualitative research, the close participation of a researcher with his/her data such that all related data affects analysis and successive summarization. With the text volume, there is an exponential raise of the variety of construct classifications and of patterns of constructs, which can come out from qualitative data. The…… [Read More]
Health Care Strategic Management
There may be many reasons for change, but there is a demand now in United States that the changes in healthcare market take place now to remove the present inconsistency in quality and efficiency. The main reasons driving the reasons for change have been seen to be patient safety and quality, the move towards digitalization, demographic changes, workforce issue, financial issues, and the search for excellence. There have been many reports about quality and patient safety since the report by the Institute of Medicine's eport was released in 1999 about medical errors, and the situation has only got worse and not improved. The recent reports state that over 200,000 persons die every year due to medical errors as the principal reason. The second main reason for change is that all records being kept in the hospitals are shifting to a record without films and paper. This…… [Read More]
In addition to that, the libraries also had to launch various training programs in order to ensure that their employees possess the appropriate skills that are being required by the operations and activities of the organization. (Foo, Chaudry, Majid & Logan, 2002)
Changing Demands of Users
Due to a significant change in the academic environment, an ever increasing emphasis was laid down on group work and self-study. The students, therefore, started looking for online information in the academic libraries. The libraries faced a challenge of increased consumer demand and had to work on customer services and proper and timely availability of information. The libraries needed to provide the consumers with user friendly services. They also had to analyze the changes in consumer demands and had to provide the services that best fit the requirements of changing academic world. (Maponya, 2004)
The academic libraries are an important component and information…… [Read More]
sound technologies and sound design in Film
Sound in films
Experiments in Early Age
Commercialization of sound cinema: U.S., Europe, and Japan
Unified sound in film production
Sound designers in Cinematography
Sound Recording Technologies
History of Sound Recording Technology
Film sound technology
Modern Digital Technology
History of sound in films
Sound Recording Technologies
The film industry is a significant beneficiary of performing arts. The liberal arts combined with latest techniques and advancements experienced a number of stages. The introduction of films and sound in films was a significant development of its times. The introduction of first film along with sound was a unique event and it revolutionized the industry in such a way that it influenced every individual related to the industry to start thinking on creative and innovative grounds for improvements. The stages of films can be identified as silent films…… [Read More]
Integrated Corporate Communication (ICC) and Corporate Communication (CC)
The established limitations are severely customized by globalization: the size of the company (where there is not a major link with the area of the performance, delocalization and outsourcing and being dependent on the network), design of the product and sales (where the relation with the competitors may be competitive cooperative) somewhat similar to the frequency of motor industry), competitive relations of space-time, the consumer models (which is focused with a turn down in the analogical media. The increasing significance of digital media and internet is also included. The most important of them is the advertising of television and the television itself); the importance of communication in the competitive environment, less protectionist measures of the economic systems, open spaces of competition, complex differentiation (Walther, 2007).
The incorporation of the global markets struggle to remove the inert environment and change them with the…… [Read More]
McDonald's Integrated Marketing Campaign
This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising in general and then specifically into fast food advertising. The second section in literature review is based on new media as a marketing communication tool and lastly, in the same chapter different aspects of marketing campaign will also be analyzed. The second chapter is a personal reflection on the experience and lessons learnt by the student while preparing the dissertation.
Table of Content
CHAPTE ONE: Literature review
Types of advertising
1.2.1 Digital advertising…… [Read More]
Proposed Products and Services
Market Industry Position
ole of Information Systems
Information Systems Structure
Eagle Flight School and Shop will be a flight school for future pilots and a store where pilots and students can purchase everything from clothing (apparel) to flight bags to headsets. The Flight School will provide classes that will allow students to acquire a pilot's license in accordance with government rules associated with the minimum number of flight hours and the government approved curriculum. The mission of Eagle flight school is to provide pilots with the proper instruction as it pertains to all aspects of air travel and to provide both students and professionals with the equipment needed to carry out their duties as pilots. The flight school will provide a…… [Read More]
NAPSTE INC. SHUTDOWN
For few years, Napster.com was every music lover's favorite site. This was where they could do download their favorite music and share MP3 files with other online users. Napster Inc. was the brainchild of a college dropout Shawn Fanning. Being highly ingenious, he utilized his computer skills to develop a file sharing software and named it Napster. This software enabled users to share music files with each other and thus for sometime they were glad to have found an economical way of listening to their favorite songs. Little did they know that this file sharing would lead to a major lawsuit against Napster, which would result in the closure of the company. Napster was nothing but great software, which made use of compression technique known as MP3, facilitating economical transfer of music files from one computer to another.
The problem arose when groups like Metallica, Dr. Dre…… [Read More]
Art of the First Cities: The Third Millennium B.C. from the Mediterranean to the Indus
The Art of the First Cities exhibition is the new exhibition that aims to pull together and explore the emergence of the world's first city-states as well as empires during the third millennium B.C. In Syria and Mesopotamia by means of art. Being held at Iris and B. Gerald Cantor Exhibition Hall. The presentations at the exhibition have been further enhanced and made a possible success by means of connecting all these evolutions through artistic and cultural link that stretches from the eastern Aegean to the Indus valley and then to Central Asia.
This exhibition for the first time has brought together the works of art in the form of illustration and splendor of the most well-known and prominent locations of the ancient world. This includes the unique finds of the palace and…… [Read More]
Conventional Tomography outlining the various aspects, issues and methods used. It has 10 sources.
The field of medical imaging has been in existence for over one hundred years but new research and scientific breakthroughs have changed both its image and its role. adiology is not only diagnostic but is expanding to encompass curative techniques as well. The most common radiological investigation remains the conventional X-ray but a wide range of new and more efficient modalities have also been available for the past several decades. Amongst these methods is tomography, specifically in reference to this paper, Conventional Tomography.
adiographs deal with the internal anatomy of bodies, commonly used to view bones, calcified material, and soft tissue masses. This area has branched out since the use of fluorescent dyes but still is limited by the fact that a conventional radiography is unable to display within the framework of two-dimensional…… [Read More]
Laptop Per Child
The OLPC project will go a long way in boosting the education and awareness levels of school-going children, not only in America, but in the world over. The project seeks to equip each such child with a specially designed, connected XO laptop computer, through which the learner is able to access learning materials, as well as connect and share with children in other parts of the world, in this fast-paced digital era (One Laptop per Child, 2013).
The XO laptop is fitted with cloud computing-enabled software and other computer-based tools, through which the user can easily access homework, text books and other learning materials online (One Laptop per Child, 2013). This will tremendously expand the reading and writing skills, as well as knowledge of these children, especially in the most underdeveloped of economies, where such crucial material would be costly and difficult to access. In this way,…… [Read More]
M8D1: HSE and Criminal Justice: Critical Issues
Communication and education are critical issues in the field of homeland security. hat is why we have identified inter-agency cooperation as one of our key issues of concern: namely, the need for different law enforcement agencies to share intelligence with one another. Related to communication are issues pertaining to education, including the education of communities and first responders about how best to respond to security issues and how to share information in digital formats. Another issue also related to education is the need to strike a balance between the civil liberties of suspects and the security of the community.
Coordination between civil and military agencies
Sylves, R.. (2009). Civil-military relations in emergency management. Public Manager, 38(3),
According to this article, there has been increased coordination between civilian and military law enforcement agencies in recent years. "Few appreciate how dramatic the latest penetration…… [Read More]
Public Human esources Management
Challenges facing human resource management
Human esource Management is the element of the organization that deals with the human aspect of the organization. The business world today, is very competitive. Every organization must align its resources to the organizational goals and objectives. According to Gill (2009), the employees of an organization are part of its assets just as capital and technology. Proper utilization of human resource can account for the success of an organization. This study will examine the challenges that the human resources management is facing in its commitment towards contributing to organizations' prosperity. It will further, explore how human resource management can overcome the challenges to remain relevant.
The role of human resource management
Human esource Management performs an imperative role in the organization. Its role involves giving job descriptions, assigning of salaries, establishing policies that govern the personnel and capacity building of the…… [Read More]
protect the privacy of the individual via EU Directive for Protection of Personal Data
The internet revolutionized the human life as we know it. It established a culture of liberty aided by not just ingenuousness but also standardized protocols. This was achieved by transmitting the essential products for business-related growth, adopting a model of governance with no formal existence of regulations along with free availability of abundant software packages. This internet revolution can't be underestimated as it has its pros and cons, which also comes under discussion in this paper. With the surging popularity of internet, there happen to be a plethora of new dilemmas knocking at the door. There are tons of merits of Internet for that matter while its demerits have been ignored and hidden along the sidelines. These issues have materialized in the preceding decade and the demand is urgent to solidify a legislation which is tasked…… [Read More]
The product we are selling is an e-reader that comes with a library subscription. The product faces an uncertain market for e-readers, but it has been demonstrated that there are opportunities for companies in this market if they have a unique offering, which we do. We will market specifically to groups, either hobby groups or reading groups, wherein each group member would receive an e-reader and a subscription to a library of content pertaining to their interests. This offering is unique, and we feel substantially differentiated to succeed.
The company has an ambitious target for sales, and figures to reach an audience of 2 million within the first couple of years. The budget for marketing is $243,000 for the first year, including costs associated with the launch, and a number of seasonal promotions. The overall strategy will also require, in order to be successful, partnerships with content providers (publishers)…… [Read More]
Discuss three e-commerce applications. Give one merit and one drawback for each.
Amazon -- has a multitude of different products, good prices, and user reviews. Amazon has been known to use many questionable business practices.
EBay -- People can buy and sell used items on EBay and some people use it for their own small businesses. There is no centralized quality control since many items are used so you can easily get bad products.
Barnes and Noble -- has a unique content player known as the "Nook" and can download content straight to these devices. However, the selection is more limited than Amazon.
Describe some of the internal initiatives used by the government for improving effectiveness and efficiency.
One of the big initiatives has been the digitalization and sharing of medical records. The United States has the most expensive medical system in the world and modernizing the medical…… [Read More]
ICMT: The Future of ICMT
The Future of ICMT: ICMT
What is the future of ICMT? How will ICMT affect today's employees?
A lot can be said about the future of ICMT and connectedness in the organizational setting. What is rather obvious though is that the degree of connectedness in the organization will continue to increase over the coming years. This is particularly the case in the U.S. following the government's announcement of a plan to make high-speed wireless infrastructure available to 98% of Americans regardless of where they live and work by 2021 (White House, 2011). The plan focuses on making more airwaves available so that enhanced smart phone users can access the internet easily for work, play and learning purposes (White House, 2011). If this plan is implemented, the internet will become more accessible and people more connected. In the organizational setting, employees will be better connected not…… [Read More]
technology and social change, and discusses how they are related.
Ever since the prehistoric eras, technology has had a role to play in the lives of human beings. Mankind has invented and perfected means of communicating, traveling, manufacturing goods, curing ailments, growing food, constructing edifies and meeting other requirements using technology. Thus, one may claim that by means of technology, we have transformed our world (ITEA, 1996; ITEA, 2006). At present, all human activities are reliant on different machines with technological dominance being at a record level in the current era. For instance, automobiles have transformed how and where individuals live, and a colossal infrastructure encompassing roads, service stations, bridges, rules and insurance policies has developed. Technology impacts individual participation in the democratic process and successively impacts what must be taken into account for preparing pupils to actively participate in democratic societies (Crowe, 2006).
Most specifically, social change implies the…… [Read More]
Hat Stand and Globalization
The South Korean hat stand has been impacted by globalization over time in multiple ways. First, it has introduced larger corporations like Wal-Mart and Tesco into Asian markets. Second, it has created new demand for global goods and for Western items especially. Thirdly, through digitalization and the rise of the Internet, it has encroached on the meaningfulness of the street stall retailer -- i.e., the hat stand vendor -- and his ability to offer a novel product that cannot be obtained anywhere else.
First, globalization has impacted the hat stand over time because it has introduced larger competitors into the region -- giant wholesalers whose aim is to offer consumers goods at discounted prices. Wal-Mart and Tesco both entered into South Korea with this objective.[footnoteRef:1] And while only Tesco succeeded over time (Wal-Mart failed to connect with the values of the local population),[footnoteRef:2] the fact that…… [Read More]
Trends – External Environment
Target is subject to a number of different trends that affect its business. These include external factors in the economic, technological, political and social environments. The economic environment has the most direct impact on a company like Target that sells a broad range of consumer staples to a broad audience across the entire country. During the last major recession, Target struggled with sales that tracked GDP, flatlined margins and slugglish profit trends, all the result of consumers reeling in their spending during a time of substantial economic uncertainty (Marketwatch, 2010). For many consumers, Target is seen as slightly higher on the discount hierarchy, so when there is a recession, they trade down to Wal-Mart, dollar stores and warehouse stores to save even more money on staples (Marketwatch, 2010).
The political environment is less a factor in Target’s business, until of course it affects the economy.…… [Read More]
As Peters describes, this is a revolutionary event. In his view, the creation of learning spaces, combined with the advent of the Internet will create the "future university," the "three elements" of which are "distance education," "online education," and "scholarly face-to-face discourse" (Peters 2003), thus rendering the traditional university obsolete.
Chapplow (nd) reminds students that technology still has limits that humans do not in her article, "Online Higher Education." Despite Peters' ambitious view of educational technology, Chapplow's argument still reigns true. The future university may make the traditional university obsolete, but only if the future university makes adequate provisions for Peters' (2003) third element of that university -- "scholarly face-to-face discourse." Technology, in its infinite ability to move quickly and concisely toward a goal, may not be able to provoke the true questioning nature of education. Even via "learning spaces," where educators may be able to interact with their students…… [Read More]