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Direct Marketing Essays (Examples)

1000 results for “Direct Marketing”.


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2 Pages
Term Paper

Business - Advertising

Direct Marketing Jiffy Lube Jiffy Lube One

Words: 592
Length: 2 Pages
Type: Term Paper

Direct Marketing: JIFFY LUE Jiffy Lube, one of the nations leading competitors in automotive preventive services, has been in business to promote the maintenance and value of automotive vehicles…

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3 Pages
Essay

Physics

Marketing Strategy Direct Marketing Pricing Activities Strategy Project

Words: 832
Length: 3 Pages
Type: Essay

marketing strategy direct marketing pricing activities strategy/Project improved duration . Make grader identify sections revised, (e.g. Track Changes feature Word). OVEALL COSTS The creation and delivery of the organizational…

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3 Pages
Essay

Business - Advertising

Global Gadgets Direct Marketing Direct Marketing Is

Words: 956
Length: 3 Pages
Type: Essay

Global Gadgets Direct Marketing Direct marketing is any form of marketing that "allows business to communicate directly with its target market" (SEODesk.org, 2011). This contrasts with indirect marketing where…

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9 Pages
Research Paper

Business

How Can the Principles of Direct Marketing Help Companies Deliver Their Objectives

Words: 2902
Length: 9 Pages
Type: Research Paper

direct marketing help companies deliver their objectives? The principles of direct marketing help companies deliver their objectives Times are changing, the economies, laws and rules are also changing, however,…

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1 Pages
Term Paper

Business - Advertising

Growth of Direct Marketing Once

Words: 318
Length: 1 Pages
Type: Term Paper

In indirect selling and marketing strategies, there are often larger sales forces to manage the many distributors and dealers. In direct selling and marketing models, often it is the…

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2 Pages
Essay

Business - Advertising

IMC Campaign Direct & Internet Direct Marketing

Words: 757
Length: 2 Pages
Type: Essay

IMC Campaign (Direct & Internet) Direct Marketing Campaign The direct marketing portion of the campaign will provide personalized communications to customers. It will include direct sales, catalogs, email list…

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3 Pages
Case Study

Business - Advertising

Using Design of Experiment Procedures for Direct Marketing

Words: 1013
Length: 3 Pages
Type: Case Study

Improving E-Mail Response Rate Based on the GLM analysis, the company can conclude that emails sent with detailed headers and text bodies are opened with greater frequency than emails…

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8 Pages
Essay

Business - Advertising

Direct Selling a Lot of Companies Are

Words: 2546
Length: 8 Pages
Type: Essay

Direct Selling A lot of companies are resorting to marketing one-to-one or concentrating on a narrow niche. For this reason, the respective corporations find it preferable to make use…

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6 Pages
Term Paper

Business - Advertising

Marketing a Market Follower Is

Words: 2316
Length: 6 Pages
Type: Term Paper

The internet has given marketers a great deal of flexibility of time and message, though it must be clear that contrary to the previous assumptions there are limits to…

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2 Pages
Research Paper

Business - Advertising

Marketing Discuss the Aspects of

Words: 928
Length: 2 Pages
Type: Research Paper

Many companies struggle with consistency over time with their P. Finally, personal selling is a critical component of any integration marketing strategy. The advantages of personal selling are that…

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4 Pages
Research Paper

Business - Advertising

Marketing Mix Analysis of the

Words: 1730
Length: 4 Pages
Type: Research Paper

Brand equity of trusted advisor for CM application delivery. Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000) eferences Aaker, D.A. (2012). Win the brand relevance…

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22 Pages
Term Paper

Business - Advertising

Marketing Coined by Marketing Guru Jay Conrad

Words: 6446
Length: 22 Pages
Type: Term Paper

Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing…

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6 Pages
Essay

Business

Marketing Explain Why and How

Words: 2103
Length: 6 Pages
Type: Essay

Over the course of time, as others on the sales team see that one person is engaging in such actions, they will do the same. This creates an atmosphere,…

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4 Pages
Marketing Plan

Business - Advertising

Marketing Plan- Julia Grant Marketing

Words: 1192
Length: 4 Pages
Type: Marketing Plan

JG's fashion style is characterized as a mix of the following genres: commercial, trend-based, art focus / cultural / theme-based, couture high fashion and mid-market. In essence, JG's fashion…

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6 Pages
Term Paper

Business - Advertising

Marketing Internal Influences on Gateway

Words: 1783
Length: 6 Pages
Type: Term Paper

"Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers." (Khermouch & Green,…

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10 Pages
Essay

Children

Marketing Plan This Marketing Plan Is Based

Words: 2747
Length: 10 Pages
Type: Essay

Marketing Plan This marketing plan is based off National Emergency ID (2011) who coined the idea of having tattoos for children in case they need to call their parents…

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10 Pages
Term Paper

Business - Advertising

Marketing Plan Situation Analysis Godiva

Words: 2726
Length: 10 Pages
Type: Term Paper

III. Media Strategy Media objectives The following are the key media objectives of the three dominant campaigns as defined in this plan. To successfully create an integrated marketing communications…

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6 Pages
Essay

Business

Marketing Intelligence Now I'm Uploading Marketing Intelligence

Words: 1768
Length: 6 Pages
Type: Essay

Marketing Intelligence Now I'm uploading marketing intelligence assignment, note tak 3 b c merit distinction, a Already . Task 4, 4a, 4b merit distinction, task 2 merit distinction (2-2.1,…

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15 Pages
Research Paper

Business - Advertising

Marketing - Nike Company Analysis Nike A

Words: 4320
Length: 15 Pages
Type: Research Paper

Marketing - Nike: Company nalysis NIKE: Genius World of dvertising and Marketing The media bombards society with commercial messages daily, both written and spoken. There are, for example, the…

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4 Pages
Essay

Business - Advertising

Marketing Terms Advertising - A

Words: 1736
Length: 4 Pages
Type: Essay

Integrated direct marketing -- a strategy that incorporates several different media or messaging channels around a common message, much like Disney's use of this technique to promote their movies…

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8 Pages
Term Paper

Business - Advertising

Marketing Mix in Successful Business According to

Words: 2092
Length: 8 Pages
Type: Term Paper

Marketing Mix in Successful usiness According to the Oxford Dictionary of usiness, marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of…

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10 Pages
Case Study

Business - Advertising

Marketing Report Gnn Has Several Objectives That

Words: 3337
Length: 10 Pages
Type: Case Study

Marketing Report GNN has several objectives that need to be addressed in the immediate future if they wish to continue to have success. Some of their marketing is currently…

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21 Pages
Term Paper

Business

Marketing Plan Mission and Business Objective Products

Words: 5830
Length: 21 Pages
Type: Term Paper

Marketing Plan Mission and Business Objective Products and Services Keys to Success Macro Environment Economic Value Added Cash Value Added Cash Flow eturn on Investment This report is a…

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2 Pages
Essay

Business - Advertising

Marketing Plan Summary -- Mexico

Words: 580
Length: 2 Pages
Type: Essay

Public elations will focus on impoving the multi-media flow of infomation about the poduct, such as though an up-to-date inteactive website and a pesence at public events. Diect maketing…

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12 Pages
Essay

Business

Marketing Plan -- Translator Connect Services Marketing

Words: 3431
Length: 12 Pages
Type: Essay

Marketing Plan -- Translator Connect Services Marketing Plan -- Translator Connect Marketing Plan for Translator Connect Services This section outlines the marketing plan for Translator Connect Services. The plan…

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7 Pages
Marketing Plan

Urban Studies

Marketing Strategy for a Real Business

Words: 2159
Length: 7 Pages
Type: Marketing Plan

Marketing Plan Product / Service Concept The multifunctional remote device is designed to enhance convenience of most functionalities for electrical/electronic equipments used by consumers. This product offering enables consumers…

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8 Pages
Research Proposal

Education - Computers

Marketing Plan Ultralight PC Marketing

Words: 3365
Length: 8 Pages
Type: Research Proposal

The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the…

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7 Pages
Term Paper

Business - Advertising

Marketing Barriers to the Growth

Words: 2513
Length: 7 Pages
Type: Term Paper

(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below. 2.3. Human Barriers As is evident from the above discussion, while many of…

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5 Pages
Term Paper

Transportation

Marketing the Business Class Service

Words: 1704
Length: 5 Pages
Type: Term Paper

etrieved February 20, 2005 at http://www.virgin-atlantic.com/en/us/allaboutus/ourstory/history.jsp American Express Incentive Services. (2004). Virgin Atlantic Case Study. etrieved February 21, 2005 at http://www.aeis.com/hrshows/Case_Studies.html#222 flyingco. (2005). What is flyingco. Virgin Atlantic Web…

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3 Pages
Thesis

Healthcare

Marketing Plan Mercy Medical Center

Words: 870
Length: 3 Pages
Type: Thesis

An appointment will enhance a woman's life by providing peace of mind knowing that there is no sign of breast disease or cancer or assisting with detection of breast…

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2 Pages
Research Paper

Business - Advertising

Direct Response Marketing Survey of

Words: 606
Length: 2 Pages
Type: Research Paper

I agreed, out of good will, since it is a small town and it needs the money." Respondent 8: Nutrisystem "My high school reunion was coming up and I…

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7 Pages
Term Paper

Business

Marketing Section A Lincoln Electric

Words: 1846
Length: 7 Pages
Type: Term Paper

This requires talented employees and excellent management of them. At this time, judging from the mission statement and case study, it looks like Lincoln is more focused on its…

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5 Pages
Essay

Business - Advertising

Marketing Mix Principles of Marketing Summer 2012

Words: 2144
Length: 5 Pages
Type: Essay

Marketing Mix Principles of Marketing Summer 2012 Anthony L. Hamilton Sr. Dr. Kay Green Establishing a New Business The business name will be "Bird Wise" and provides a pet-related…

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7 Pages
Essay

Marketing

Marketing

Words: 2268
Length: 7 Pages
Type: Essay

Managing Emotions Among Salespersons Personal selling is a very dynamic line of work and the ability of a salesperson to manage their emotion is very important. This research will…

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3 Pages
Thesis

Business - Advertising

Marketing Institutions and Infrastructure Brazil

Words: 814
Length: 3 Pages
Type: Thesis

In a similar manner and with common purpose is the razilian Association for Teleservices (Associacao rasileira de Telesservicios), except that this is concentrated most notably on this particular type…

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5 Pages
Essay

Business

Marketing Processes Work by Applying Them to

Words: 1259
Length: 5 Pages
Type: Essay

marketing processes work by applying them to a real case. This essay will examine the company 21st Century Fitness by evaluating and creating a marketing approach that fits this…

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12 Pages
Marketing Plan

Urban Studies

Marketing Plan for Hyatt Hotels Corporation

Words: 3631
Length: 12 Pages
Type: Marketing Plan

Hyatt Marketing Plan Situational Analysis Environmental Analysis Strengths Weaknesses Opportunities Threats Barrier to Marketing Planning Marketing Planning Product Techniques for New Product Development for the Business Traveler Marketing Mix…

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5 Pages
Term Paper

Business - Advertising

Marketing Report for Mr Gary C Comer

Words: 1409
Length: 5 Pages
Type: Term Paper

Marketing Report for Mr. Gary C. Comer, Chairman Dear Mr. Comer, As instructed, our firm has conducted the requested marketing research and provided recommendations so that Land's End will…

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5 Pages
Term Paper

Business - Advertising

Marketing Plan for a Banquet

Words: 1276
Length: 5 Pages
Type: Term Paper

The third package that Torchelle offers is an economy package. This is a package in which the hall is provided, with clean up services. The people who rent the…

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2 Pages
SWOT

Urban Studies

Marketing Distribution of Apple iWatch

Words: 847
Length: 2 Pages
Type: SWOT

Apple iWatch (new product launch) Offering The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more…

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10 Pages
Term Paper

Business - Advertising

Apple's and Htc Marketing Management and Strategies

Words: 3341
Length: 10 Pages
Type: Term Paper

MAKETING STATEGY, PLANNING & Management POCESS: APPLE & HTC Analysis of the Marketing Strategy, Planning and Management Process Apple Inc. is a multinational company incorporated in America and headquartered…

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8 Pages
Business Plan

Business - Marketing

Coca Cola Marketing Planning

Words: 2585
Length: 8 Pages
Type: Business Plan

Marketing Planning for Coca-Cola Coca Cola is the global companies operating in more than 200 countries. Headquartered in the United States, the company uses different brands to market their…

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9 Pages
Essay

Urban Studies

Analyzng a Marketing Plan

Words: 2754
Length: 9 Pages
Type: Essay

Marketing Plan Current Marketing Situation Product The personal computer (PC) is designed to increase convenience of computing aspects employed by consumers. In particular, this product is purposed to enable…

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4 Pages
Essay

Business - Advertising

Marketing in the Contemporary Organizations the Contemporary

Words: 1248
Length: 4 Pages
Type: Essay

Marketing in the Contemporary Organizations The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision…

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3 Pages
Essay

Business - Advertising

Marketing Plan Name Location Nature the Business

Words: 975
Length: 3 Pages
Type: Essay

Marketing Plan Name, Location, Nature The business will be a food truck specializing in chicken and waffles. It will be called Big Mabel's Chicken & Waffles, the namesake being…

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4 Pages
Essay

Business - Advertising

Marketing in Recent Times People Have Become

Words: 1470
Length: 4 Pages
Type: Essay

Marketing In recent times, people have become more conscious of their health and they are choosing products that are healthy such as organic products. This has also been the…

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4 Pages
Essay

Business - Advertising

Marketing Information System This Is a Type

Words: 1408
Length: 4 Pages
Type: Essay

Marketing Information System This is a type of management information system that is designed for supporting the process of marketing decision making. This is a system which is planed…

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4 Pages
Essay

Business - Advertising

Marketing Development of Beverage Dear Marketing Team

Words: 1334
Length: 4 Pages
Type: Essay

Marketing Development of Beverage Dear Marketing Team ABC Company Marketing Development of Beverage As our company is in the process of marketing development of a new beverage, I am…

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6 Pages
Essay

Business - Advertising

Marketing and Branding a Healthcare-Related Product Marketing

Words: 1634
Length: 6 Pages
Type: Essay

Marketing and Branding a Healthcare-elated product Marketing and Branding Lipitor Target markets, branding, marketing strategy, execution and product positioning all directly contribute to the market share and profitability of…

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59 Pages
Term Paper

Business - Advertising

Direct to Consumer Advertising History of Drug

Words: 16271
Length: 59 Pages
Type: Term Paper

Direct to Consumer Advertising HISTRY F DRUG ADVERTISING THE DTC ADVERTISING PHENMENN CREATING DEMAND DECEPTIVE ADVERTISING - A WLF IN SHEEP'S CLTHING CAUSE F DEATH PRFIT UTILIZATIN, PRICING, AND…

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8 Pages
Research Paper

Business - Advertising

Marketing Dollar Scan Triad Dollar

Words: 2159
Length: 8 Pages
Type: Research Paper

Compehension Standad maketing follow-up pocesses will be used to detemine whethe each taget maket undestood the specific content and context of the maketing communications initiatives diected to them. Suveys…

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11 Pages
Essay

Agriculture

Marketing Report for Ms Janet Bradley Keeping

Words: 4971
Length: 11 Pages
Type: Essay

Marketing eport for Ms. Janet Bradley Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it,…

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11 Pages
Marketing Plan

Business

Marketing Plan The New iPad

Words: 2838
Length: 11 Pages
Type: Marketing Plan

It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid…

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3 Pages
Essay

Business - Advertising

Marketing Branding Strategies Are Key to a

Words: 1120
Length: 3 Pages
Type: Essay

Marketing Branding strategies are key to a company's success. Levi-Strauss must take care not to sully its reputation by jumping into a new line of business attire. The proposal…

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7 Pages
Term Paper

Business - Advertising

Marketing Plan for Starlet Alarms

Words: 1972
Length: 7 Pages
Type: Term Paper

They will also be in charge with packaging the product. 4.2 Distribution Strategy The distribution channel will be considerably simplified given that the PortAlarm is a DIY system. Therefore,…

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7 Pages
Term Paper

Business - Marketing

Marketing Channels and Methods

Words: 2664
Length: 7 Pages
Type: Term Paper

Marketing Channels and Methods -- the New Svelte Shape of McDonald's Objectives & Mission Statement Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin'…

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2 Pages
Essay

Business - Advertising

Marketing Value Marketing According to Robert A S

Words: 827
Length: 2 Pages
Type: Essay

Marketing Value Marketing, according to obert A.S. (2005) is "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer…

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3 Pages
Article

Business - Advertising

Marketing Summaries Mattioli D 2011

Words: 749
Length: 3 Pages
Type: Article

Forbes. Accessed 10 October 2011. http://www.forbes.com/sites/panosmourdoukoutas/2011/07/22/how-greek-yogurt-captured-the-american-market-the-other-half-of-the-cnbc-story/ reek Yogurt, which was all but unheard of in the United States less than half a decade ago, now outsells traditional yogurt giants…

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20 Pages
Term Paper

Business

Marketing Plan for Miller Inc

Words: 6075
Length: 20 Pages
Type: Term Paper

As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks…

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7 Pages
Literature Review

Business - Advertising

Marketing Motivation the Concept of

Words: 2258
Length: 7 Pages
Type: Literature Review

Here the marketer tries to project the product as an answer to these conflicts (Consumer Behavior: Chapter 3, 2010). With motivation having such a major influence on consumption patterns…

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