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Direct Selling a Lot of Companies Are
Words: 2546 Length: 8 Pages Document Type: Essay Paper #: 70870066
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Direct Selling

A lot of companies are resorting to marketing one-to-one or concentrating on a narrow niche. For this reason, the respective corporations find it preferable to make use of direct communication with their clients who are typically a small targeted group that are considered after much thought. Direct communication helps the companies in obtaining a quick feedback from the clients that quickens the pace of their decision making. Over the years, the paradigm of direct communication has come a long way because of the dramatic evolutions in technologies and because of the introduction of new marketing media, particularly the usage of Internet.

Direct mailing and electronic catalogs, facilitated by Internet technologies have allowed for the implementation of models related to direct marketing (Jonker, Piersma, & Potharst, 2006; Liao & Chen, 2004; 2011). esearchers in the past have made use of direct communication as a model of complete business or…

References

Bolton, Ruth N., P.K. Kannan, and Matthew D. Bramlett (2000), Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value, Journal of the Academy of Marketing Science, 28 (Winter), 95 -- 108.

Bowman, Douglas and Das Narayandas (2001), Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior, Journal of Marketing Research, 38 (August), 281 -- 97.

Coughlan, A.T., & Grayson, K. (1998). Network marketing organizations: Compensation plans, retail network growth, and profitability. International Journal of Research in Marketing, 15(5), 401 -- 426.

De Wulf, Kristof, Gaby Odekerken-Schroder, and Dawn Iacobucci (2001), Investments in Consumer Relationships: A CrossCountry and Cross-Industry Exploration, Journal of Marketing, 65 (October), 33 -- 50.

Marketing a Market Follower Is
Words: 2316 Length: 6 Pages Document Type: Term Paper Paper #: 12260137
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The internet has given marketers a great deal of flexibility of time and message, though it must be clear that contrary to the previous assumptions there are limits to advertising ability and revenue. The tool enters the individuals home, just as direct marketing does and often offers links to direct purchase of the product advertised. Television, also enters the consumers home, and offers product information and brand exposure. Radio is often a mode of marketing that is accessed in transit, where millions of people listen to the radio as they drive and remember products, services and events that they hear about on the radio. Word of mouth marketing is important as it provides a personal touch to the product or service as testimonial can be the key to product awareness and utilization. (Ryans, 1996, p. 63)

8. Old statistics with regard to advertising to sales ratios, 10 years ago being…

Geller, 2002, p. null03)

10. Foreign market growth is one of the biggest issues in business today and many even small and medium sized companies often direct resources toward finding and establishing foreign market locations in the increasingly global economy. There are several risks involved with entering a foreign market and at least three are, non-existent or low consumer demand for product, competition of local market and lastly legal and ethical issues that determine the market situation. Some demand situations are unknown until a service or product has been exposed to a foreign market, and historical consumer desires must be discovered before entrance, sometimes this is difficult as if a consumer is unaware of a product they do not know if they would buy it or use it, they may have historical and traditional desires to utilize existing market products and not care to try something new, in which case a risk would be great. Competition in local markets is often a risk that a foreign company must weigh as there are often similar products and services available on a local scale that have a market hold, without proper information and/or research a risk could be great for product not fitting in to an existing market, because local providers already serve the niche. Lastly, legal issues are often unknown to the foreign provider, as some communities are more or less controlled by government entities, through non-free market set ups. Without such information the foreign provider takes great risk in having his goods and/or services sanctioned, overtaxed, refused or even confiscated in a foreign market that is not freely active, as many across the globe are.

Bauer, 1963, p. ii)

Marketing Discuss the Aspects of
Words: 928 Length: 2 Pages Document Type: Research Paper Paper #: 76615342
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Many companies struggle with consistency over time with their P. Finally, personal selling is a critical component of any integration marketing strategy. The advantages of personal selling are that companies have a chance to create personal relationships with customers and understand their unmet needs, greater trust is created through more effective communication, and the key messages of a company are more clearly communicated. The cons or negatives of personal selling include its costs, as it is very expensive to have a direct sales force in the field. Second, sales forces tend to turn over rapidly or churn which becomes problematic as new sales people need to be trained. Finally direct sales can easily turn into business development or lose focus on selling when a sales team is not held accountable for its quota.

Select and explain the most suitable method for measuring advertising or promotional effectiveness. Your decision must include…

References

Hester, J. (2009) The Marketing Performance Measurement Toolkit, Journalism and Mass Communication Quarterly, 86(4), 952-953.

Kitchen, P., Kim, I., & Schultz, D. (2008). Integrated Marketing Communications: Practice Leads Theory. Journal of Advertising Research, 48(4), 531.

Mangold, W., & Faulds, D.. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357.

Wakolbinger, L., Denk, M., & Oberecker, K.. (2009). The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts? Journal of Advertising Research, 49(3), 360.

Marketing Volkswagen Routan Minivan Marketing
Words: 1414 Length: 5 Pages Document Type: Marketing Plan Paper #: 55777787
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Targeted Segment

Customer Need

Corresponding Feature/Benefit

Families

(consumer market)

Ample seating

Built in entertainment

Easy Entry

Safety

Ample room

Seating for seven

Dual fold down DVD screens

Dual sliding power doors

earview back camera

Large cargo capacity

Source: http://www.vw.com/routan/en/us/

Competitive eview

Competitor

Model

Features

Price

Honda

Odyssey

Aggressive Front and ear Styling, Power Sliding Doors, Alloy Wheels, Bluetooth® Hands Free Link®, Honda Satellite-Linked Navigation System ™ with Voice ecognition and earview Camera and Tri-Zone Climate Control

$26, 805

Kia

Sedona

Alloy Wheels, Auto Light Control System, Navigation System, Bluetooth with voice recognition, ear seat DVD entertainment system

$24,595

Toyota

Sienna

Alloy Wheels, Dual Sliding Doors, Star Safety System, Tire Pressure Monitor System

$24,260

Distribution eview

Based on psychographic and demographic segmentation, a direct marketing campaign would be the best way to approach the marketing of the Volkswagen outan Minivan. The goal is going to be to reach families that want…

References

2010 Volkswagen Routan. (2010). Retrieved August 2, 2010, from U.S. News and World Report

Web site: http://usnews.rankingsandreviews.com/cars-trucks/Volkswagen_Routan/

Routan. (2010). Retreived August 2, 2010, from Volkswagen Website:

 http://www.vw.com/routan/en/us/

Marketing Mix Analysis of the
Words: 1730 Length: 4 Pages Document Type: Research Paper Paper #: 14211033
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Brand equity of trusted advisor for CM application delivery.

Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000)

eferences

Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management eview, 54(2), 43-57.

Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.

Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.

Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D

Katzmarzik, a. (2011). Product differentiation for software-as-a-service providers. Business & Information Systems Engineering, 3(1), 1-31.

Joseph, J.V. (2009). econciling marketing vs. branding return on investment. ochester, ochester, NY.

Yoo, B.,…

References

Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43-57.

Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.

Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.

Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D

Marketing Coined by Marketing Guru Jay Conrad
Words: 6446 Length: 22 Pages Document Type: Term Paper Paper #: 33058333
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Marketing

Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the ox for Minimum Cost, Maximum Results," (2001), are:

Instead of investing money, you invest time, energy and imagination.

Instead of guesswork, you utilize our expertise and experience.

Instead of measuring your success in terms of traffic, responses or sales, you do so in terms of profits - your bottom-line.

Instead of ignoring customers once they've purchased, you follow-up for cross-sales, up-sales, and referral sales with great persistence.

Instead of only concentrating on making sales, you are dedicated to making relationships, which result in many more sales over the long-term.

Instead of focusing on a single strategy, you utilize a combination of many.

Instead of growing large and diversifying, you grow profitably…

Bibliography

360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), (Bulls Eye Marketing Group), Available: http://www.bullseyemarketinggroup.com/guerrillamarketing.html (Accessed 2003 March 1).

Arora, S. (2000), "Guerilla Launch Tactics," (eFuse), Available: http://www.efuse.com/Grow/guerilla_marketing.html (Accessed 2003 March 2).

Case Studies," (the Viral Factory), Available: http://www.theviralfactory.com/casestudy.htm (Accessed 2003 March 1).

Churchill, C. "Search Tip: Use Gateway Pages," (NetMechanic), Available:  http://www.netmechanic.com/news/vol2/search_no2.htm  (Accessed 2003 March 2).

Marketing Explain Why and How
Words: 2103 Length: 6 Pages Document Type: Essay Paper #: 59946300
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Over the course of time, as others on the sales team see that one person is engaging in such actions, they will do the same. This creates an atmosphere, of corruption within an organization, where a large number of people will engage in questionable activities to achieve their objectives. A good example of this can be seen with Enron, during the boom years, when the company stressed that they wanted to meet their sales quotas by any means necessary. This attitude of increasing the overall bottom line at all costs; which meant that the management would encourage the staff to engage in questionable activities such as: building power plants that were to big for the local economy (Dabnol, India) or they would purchase a water company whose water system was full of allege (Azurix Water). These actions would contribute to the large losses that the company received, which helped fuel…

Bibliography

Direct Marketing. (2010). Retrieved May 28, 2010 from Reference for Business website:  http://www.referenceforbusiness.com/encyclopedia/Dev-Eco/Direct-Marketing.html 

My Dollar Store. (2006). Retrieved May 28, 2010 from My Dollar Store India website: http://www.mydollarstoreindia.com/

Price Elasticity of Demand. (2010). Retrieved May 28, 2010 from Quick MBA website:  http://www.quickmba.com/econ/micro/elas/ped.shtml 

Price Elasticity. (2010). Retrieved May 28, 2010 from About.com website: http://economics.about.com/od/economicsglossary/g/pricee.htm

Marketing Plan- Julia Grant Marketing
Words: 1192 Length: 4 Pages Document Type: Marketing Plan Paper #: 88816042
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JG's fashion style is characterized as a mix of the following genres: commercial, trend-based, art focus / cultural / theme-based, couture high fashion and mid-market. In essence, JG's fashion style encompasses from low to high fashion markets, historical to contemporary arts and cultures.

IV. Target Market

JG's target markets for fashion advertising are Australian mid-range boutiques and high fashion brands. These boutiques and brands are known for having edgy and unique fashion images. Brands fitting this profile include the following, to name a few: Ellery, Lover, omance was Born, Bec and Bridge, Sass & Bide, Karen Walker, Lonely Hearts, Camilla and Mac, Zimmerman.

Within the fashion editorial sector, JG targets magazines that offer exclusive international fashion and showcase the work of leading Australian photographers and up-and-coming fashion design talent. The demographic foci of these magazines are people who have a passion for fashion, art, graphics, photography, illustration and street culture.…

References

"Designer fashion in the Australian market." (November 2008). New Zealand Trade and Enterprise.

Weller, S. (October 2007). "Beyond 'Global Production Networks': Australian Fashion Week's Trans-sectoral Synergies." Centre for Strategic Economic Studies, Victoria University.

Marketing Internal Influences on Gateway
Words: 1783 Length: 6 Pages Document Type: Term Paper Paper #: 5184703
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"Building a successful buzz campaign hinges on finding the right carriers for the message: influencers who are obsessed with staying one step ahead of their peers." (Khermouch & Green, 2001)

Conclusion

In conclusion, this phase of the marketing experience revolved around the perceived impact of various internal influences on consumers as they would be convinced to purchase Gateway Plasma Screen Televisions. The report looked at various aspects and marketing approaches such as demographic data gathering including age and income as well as psychographic data gathering which incorporates personality style or lifestyle data in the marketing of products. The world has become highly technologically advanced and has therefore introduced many new sources or opportunities such as direct database marketing, email contact points and internet shopping to marketing and consumerism management. Marketing and selling have therefore greatly changed. It is no longer a viable approach to just blanket advertise and other traditional…

References

Khermouch, Gerry & Green, Jeff (2001, July 30). "Buzz Marketing: Suddenly This Stealth Strategy Is Hot -- but it's Still Fraught with Risk." Business Week Online. Retrieved on February 20, 2005, at  http://www.businessweek.com/magazine/content/01_31/b3743001.htm 

Silverman, George (1997, November). How to Harness the Awesome Power of Word of Mouth. Direct Marketing Magazine, 32-37. Retrieved on February 20, 2005, from Market Navigation, Inc., Web Site:  http://www.mnav.com/H2HarnWOM.htm 

Marketing

Marketing Plan This Marketing Plan Is Based
Words: 2747 Length: 10 Pages Document Type: Essay Paper #: 62463726
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Marketing Plan

This marketing plan is based off National Emergency ID (2011) who coined the idea of having tattoos for children in case they need to call their parents or for someone to contact them if he or she should get lost. A person is able to grasp ways in which understand what the current market is for this particular product as well as the company itself. Furthermore, one will understand the competition, marketing strategy and mix as well as the necessary controls needed.

Situation Analysis A. Background on Organization

The background of the organization is important. "Child Safety Tattoo" was invented to meet the needs of its consumers by helping parents to become at ease with what is going on in the world in regards to criminal activity. After hearing much concern from parents who have to deal with predators on a regular basis who want to snatch away…

References

Baby Shop Magazine. (2011). New parents/new children trends in the young market. Retrieved May 21, 2011, from Baby Shop Magazine: http://www.babyshopmagazine.com/spring00/newparents.htm.

National Emergency ID. (2011). Maddie tattoo. Retrieved May 21, 2011, from National Emergency ID: http://www.nationalemergencyid.com/products.php?item=31.

Pregnant Teen Help. (2011). Pregnancy teen statistics. Retrieved May 21, 2011, from Pregnant Teen Help:  http://www.pregnantteenhelp.org/statistics/teen-pregnancy-statistics/ .

Marketing Plan Situation Analysis Godiva
Words: 2726 Length: 10 Pages Document Type: Term Paper Paper #: 90085398
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III. Media Strategy

Media objectives

The following are the key media objectives of the three dominant campaigns as defined in this plan. To successfully create an integrated marketing communications strategy that capitalizes on the unique strengths of each form of media, including the use of print, television, online and lickable advertising mediums. Here are the specific, quantified objectives of the media strategy:

To increase the unaided awareness of Godiva Chocolatier by 50% over the next 90 days as audited through interviews of the primary members of the target audience.

To attain both unaided and aided awareness of the next generation of Godiva Chocolates in the 20-35 age group.

To successfully coordinate and synchronize print, television, online and lickable media plans to maximize the number of impressions and levels of awareness on a both unaided and aided standpoint. To optimize the level of use of online advertising to order a lickable…

References

Annette Bourdeau (2008, April). Mmm, First Flavour's tasty ads... Strategy,25. Retrieved April 17, 2008, from ABI/INFORM Global database. (Document ID: 1456519621).

Arun Sudhaman (2006, December). Hooking the world on Godiva's edible luxury. Media,20. Retrieved April 18, 2008, from ABI/INFORM Global database. (Document ID: 1201883081).

Suzanne Vranica (2008, February 13). Marketers salivate over lickable ads. Wall Street Journal (Eastern Edition), p. B.3. Retrieved April 19, 2008, from ABI/INFORM Global database. (Document ID: 1434442681).

Godiva

Marketing Intelligence Now I'm Uploading Marketing Intelligence
Words: 1768 Length: 6 Pages Document Type: Essay Paper #: 61148685
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Marketing Intelligence

Now I'm uploading marketing intelligence assignment, note tak 3 b c merit distinction, a Already . Task 4, 4a, 4b merit distinction, task 2 merit distinction (2-2.1, 2.2, 2.3, 2.4 M1 M2)

Marketing intelligence

Market research is important since it enables the company management to make informed decisions that maximize their profit, increase sales, minimize risk and determine the strategic positioning of the company and its products. It involves gathering, recording and analyzing primary and secondary data in order to find correlations with the needs and wants of the target audience and how the company can fulfill these. It helps to create a link between the consumers or customers and the marketer of the product through information. The information collected is then used to identify and define the marketing opportunities that exist as well as the problems that may be encountered in marketing the product. Before the company's…

References

FERRELL, O.C. & HARTLINE, M. 2010. Marketing Strategy, Mason, OH, Cengage Learning.

MAYER, C.S. 1970. Assessing the Accuracy of Marketing Research. Journal of Marketing Research, 7, 285-291.

WEBB, J.R. 2002. Understanding and Designing Market Research, Thomson Learning.

Marketing - Nike Company Analysis Nike A
Words: 4320 Length: 15 Pages Document Type: Research Paper Paper #: 87492630
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Marketing - Nike: Company nalysis

NIKE:

Genius World of dvertising and Marketing

The media bombards society with commercial messages daily, both written and spoken. There are, for example, the easily forgettable newspaper ads, the brightly colored billboards on the highway that one can see while driving, or on the side of buildings, the man or woman sitting on the side of the road with a flyer, or the boring radio commercials. There are also, of course, the funny messages on the television, and those jingles and seem not to want to escape constant humming. In other words, merican are simply surrounded by these various marketing tools that say "buy this" or "try this."

In fact, according to Consumer Reports, an average merican is exposed to 247 such messages daily.[footnoteRef:1] Other sources, however, beg to differ with this estimate and offer much higher ones. For example, lf Nucifora, who is an…

A relatively free spirited company has, now, proven itself to be a strong establishment in quality, in the social forum and, perhaps most importantly, financially as well. [35: "The New Nike." Bloomberg Businessweek. (2004).  http://www.businessweek.com/magazine/content/04_38/b3900001_mz001.htm , accessed July 2011.]

Conclusion

Nike is one of the top sportswear and sports equipment companies in the world today. The presence of a small company started in Oregon has truly grown to massive proportions, and has been aided by fantastic advertisements and witty marketing strategies throughout the 1960's and 1970's, and innovative strategies from the 1980's onwards, the most recent of which have taken advantage of the internet social networking boom to promote new ways of creating a shoe and of promoting the company's goals. Due to the company's cornering of the market and the fact that it is truly difficult to propose any new strategies (as the company has done them all), Nike will probably be around for a very long time.

Marketing Terms Advertising - A
Words: 1736 Length: 4 Pages Document Type: Essay Paper #: 57600592
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Integrated direct marketing -- a strategy that incorporates several different media or messaging channels around a common message, much like Disney's use of this technique to promote their movies and DVDs in conjunction with their amusement parks and stores.

Internet (the Net) -- a global network of system connections running on the TCP/IP protocol that has millions of websites that when taken together form the Internet.

Marketing Web site -- a website dedicated to accomplishing goals of initiating and sustaining interest in a company, the marketing web site often lists the unique value proposition of a company, its key customers wins, and future direction.

Online advertising -- a highly effective form of advertising that concentrates on making advertising messages salient and relevant to prospects.

Online marketing -- the use of the Internet and its many applications on social networks to market new products and services globally.

Telemarketing- a marketing and…

Marketing Mix in Successful Business According to
Words: 2092 Length: 8 Pages Document Type: Term Paper Paper #: 41543459
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Marketing Mix in Successful usiness

According to the Oxford Dictionary of usiness, marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, products, and services to create exchanges that will satisfy the needs of individuals and organizations." (Dictionary of usiness) The marketing of a product concerns itself with such responsibilities as foreseeing changes in the demand for the product, promotion of the product, quality assurance, accessibility, and the price of the product must also accommodate the needs of the market. (Dictionary of usiness)

Marketing is a quintessential part of the business world and crucial to the success of any firm.

For the purposes of this discussion we will explore the four parameters of the marketing mix. We will also investigate the various methodologies of marketing. Finally we will provide the results and conclusions drawn from the research.

The Marketing Mix

The marketing…

Bibliography

Cross, Lisa. "Segmentation: When Less is More." Graphic Arts Monthly. June, 1999.  http://www.findarticles.com/cf_0/m0GAM/6_71/55727420/p1/article.jhtml?term=Multiple+market+segmentation 

Dictionary of Business, Oxford University Press, © Market House Books Ltd. 1996

Glaskowsky, Peter N. "Truth counts -- even in Marketing." Electronic Business. December 2001.  http://www.findarticles.com/cf_0/m0GSY/12_27/80683957/p1/article.jhtml?term=marketing 

New eMarketer research looks at e-mail marketing methods." Telecomworldwide. Jan. 30, 2002.  http://www.findarticles.com/cf_0/m0ECZ/2002_Jan_30/82348001/p1/article.jhtml?term=marketing+methods

Marketing Report Gnn Has Several Objectives That
Words: 3337 Length: 10 Pages Document Type: Case Study Paper #: 48457575
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Marketing Report

GNN has several objectives that need to be addressed in the immediate future if they wish to continue to have success. Some of their marketing is currently problematic, and they wish to:

Increase their revenue by 7% in the next 12 months.

Attract new and younger members (12-21 years)

Make optimum use of both direct and internet marketing to drive on and offline marketing activities that will be used to achieve their first and second goals.

Reactivating members that have allowed their memberships to lapse and involving existing members in more activities and fund raisers are also important goals. For these purposes, the following direct marketing plan is suggested.

First, one of the main considerations is retaining the customers that GNN already has. There are several ways that this can be done but one of the easiest is to insure that those customers know that they are valued…

Works Cited

Fishman, J.J, & Schwarz, S. (2000). Nonprofit organizations, cases, and materials 754, 2nd Ed.

Hoffman, B. (2004). The role of strategic planning in fundraising. ARCA Factsheet #8.

Nielsen, J. (1999). Jim Sterne. World Wide Web Marketing. New York: Wiley: 2001.

Marketing Plan Mission and Business Objective Products
Words: 5830 Length: 21 Pages Document Type: Term Paper Paper #: 491024
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Marketing Plan

Mission and Business Objective

Products and Services

Keys to Success

Macro Environment

Economic Value Added

Cash Value Added

Cash Flow eturn on Investment

This report is a detailed marketing plan for a new financial service company called Online Analyst, Inc. The company is a combination database management company that also specializes in the financial services markets. The company will offer a plethora of information, data and financial-based market services such as online real time market segment analysis, brokerage services and information 'black box' management for the data industries clients. This plan therefore serves as an evaluation and summary of the organization's marketing and business processing options. Online Analyst, Inc. will utilize this foundation document to design, implement and integrate the company's new series of business products and services into a viable consumer and sales blueprint.

On-Line Analyst, Inc. is an organization that takes advantage of existing market analysis…

References

Altschuler, Stuart, et al. (2002). "Pricing Analysis for Merrill Lynch Integrated Choice." Interfaces: January -- February, Vol. 32, No. 1: 5-19.

Carliner, Saul. (1999). Writing Business Objectives: A Key Tool for Demonstrating the Value of Technical Communication Products. The Commerce of Content. Retrieved on April 22, 2005, from Saul Carliner Web Site at: http://saulcarliner.home.att.net/idbusiness/casestudy.htm

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996). "Translating values into product wants." Journal of Advertising Research Vol. 36.

Gill, Philip J. (1999). "Business Snapshot -- Business Modeling Tools Help Companies Align Their Business And Technology Goals." Information Week. April 19.

Marketing Plan Summary -- Mexico
Words: 580 Length: 2 Pages Document Type: Essay Paper #: 18183468
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Public elations will focus on impoving the multi-media flow of infomation about the poduct, such as though an up-to-date inteactive website and a pesence at public events.

Diect maketing fo Mamite will incopoate the inteactive website, online display ads, and emails to consumes. The main focus of the Mamite communications budget is on the advetising component. It will include TV commecials, magazine ads, and online ads. It is anticipated that the advetising potion will account fo appoximately 50% of the budget with 20% allocated towad Public Relations, 15% towad Diect maketing, and 15% towad Sales pomotions. A simila beakdown is pojected fo Mamite maketing in the United Kingdom with appopiate adjustments based on consume demands and pefeences.

The actual Mamite maketing plan will emphasize the following seven specific elements pomoted as elative advantages of Mamite ove possible altenative poducts: (1) the poduct's taste, (2) peception of the poduct as a…

references.

The actual Marmite marketing plan will emphasize the following seven specific elements promoted as relative advantages of Marmite over possible alternative products: (1) the product's taste, (2) perception of the product as a healthy source of vitamins and folic acid, (3) the relative excitement of Marmite compared to plain toast, (4) the availability of recipe books featuring creative uses for the product, (5) the strong preference for the product among consumers who express a preference for it, (6) the connection between the product and beneficial causes and initiatives for young people, and (7) the association with the Paddington Bear.

Appendix

Mexico is currently regarded as the second largest importer of apparel products from other parts of the world, especially the United States. This is attributed to several factors including increasingly enhancements in economic conditions and the unexpected increase in the demand

Marketing Plan -- Translator Connect Services Marketing
Words: 3431 Length: 12 Pages Document Type: Essay Paper #: 13087857
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Marketing Plan -- Translator Connect Services

Marketing Plan -- Translator Connect

Marketing Plan for Translator Connect Services

This section outlines the marketing plan for Translator Connect Services. The plan consists of four components: Target market analysis, promotional strategies, marketing communications, and sales and marketing channels. The section below briefly describes the services and attributes of the translation services business.

Translator Connect Service Offering.

Translator Connect Service provides translation services to business, government officials, and travelers who must transact business in foreign lands. Translation services are offered to clients in two ways: Live translators may be accessed via a toll-free phone number in order to provide direct translation during the business transaction. The estimated translation accuracy for this option is 75%. Customers may also access translation services by using a phone application that instantly converts in-put voice to digital text which can be read aloud to the native speaker. This second…

References

Derval, D. (2007, July 12). Wait marketing: Communicate at the right moment at the right place. Business: Marketing eZine Articles. Retrieved  http://ezinearticles.com/?Wait-Marketing:-Communicate-at-the-Right-Moment-at-the-Right-place&id=639759 

Kurtz, D.L. MacKenzie, H.F., & Snow, K. (2009). Contemporary Marketing, (3rd ed.). Victoria, UK: Thompson-Southwestern. Retrieved  http://books.google.com/ 

books?id=lf7VKtZcJlgC&pg=PA291&lpg=PA291&dq=contemporary+marketing+boone+kurtz+mackenzie+snow&source=bl&ots=Gq36zZv1p7&sig=gjwanlnPveq7beNVJCb9iJsu_yY&hl=en&ei=5b6TTb3rMYX0tgPz45zWBQ&sa=X&oi=book_result&ct=result&resnum=2&sqi=2&ved=0CBkQ6AEwAQ#v=onepage&q=contemporary%20marketing%20boone%20kurtz%20mackenzie%20snow&f=false

Lamb, C.W., Hair, J.F., Jr., & McDaniel, C. (2008). Essentials of marketing. (3th ed.). Cengage Publishing. Retrieved

Marketing Strategy for a Real Business
Words: 2159 Length: 7 Pages Document Type: Marketing Plan Paper #: 69729205
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Marketing Plan

Product / Service Concept

The multifunctional remote device is designed to enhance convenience of most functionalities for electrical/electronic equipments used by consumers. This product offering enables consumers to access and control different electronic devices and equipment through a single remote device. This will facilitate communication with different servers linked to the organization. The benefit of this product is that it will enhance the convergence of technology used within an organization. This is a user-friendly device purposed to increase the level of convenience for end-users. In addition, this will increase the level of consumer satisfaction. The introduction of this product offering offers a substitution to the use of different remotes for different electronic devices. For instance, within the hospitality industry, the multi-function remote device will facilitate different conveniences such as audio and video devices, room temperature controls, lighting, room printers, television, and even bed movements.

Product Mix

Products

The…

Works Cited

Khosrow-Pour, M. (2002). Issues and trends of Information Technology management in contemporary organizations. London: Idea Group Publishing.

Kotler, P. (1997). Marketing management; analysis, planning, implementation and control. United Sates: Pearson education Inc.

Kotler, P., Armstrong, G. (2004). Principles of marketing. United States: Pearson education Inc.

Porter, M. E. (2004). Competitive Advantage: Creating and Sustaining Superior Performance. London: New York.

Marketing Plan Ultralight PC Marketing
Words: 3365 Length: 8 Pages Document Type: Research Proposal Paper #: 54207107
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The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the ability to customize the Liberta Ultralight in quantity for their customers as well. The use of channel strategies to actively promote the use of mass customization as a product differentiator will also be accomplished through intensive dealer and channel training (Swiercz, Lydon, 388). Finally the use of an integrated Partner Relationship Management (PRM) system that will give channel partners the flexibility to provide resellers with support on a 24/7 basis will also be created. The intent is to create enough support for channel strategies so they can produce up to 60 -- 70% of overall revenue for the product line.

D. Promotion

There are many different aspects of promotion that need to be included in the launch of the Liberta Ultralight.…

BIBLIOGRAPHY

Zuhair Al-Obaidi, and Mika Gabrielsson. "Sales Channel Strategies in Export Marketing of Small and Medium Sized High Tech Companies. " Journal of Euro - Marketing 12.2 (2002): 5.

Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.

Doern, R.. "Investigating Barriers to SME Growth and Development in Transition Environments: A Critique and Suggestions for Developing the Methodology. " International Small Business Journal 27.3 (2009):

Cooke, M., and N. Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.

Marketing Barriers to the Growth
Words: 2513 Length: 7 Pages Document Type: Term Paper Paper #: 27684896
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(Harris & Dennis, 2002, p. 72) These human factors will be explored in more detail below.

2.3. Human Barriers

As is evident from the above discussion, while many of the barriers to e-marketing are technological and demographic in nature, what is also apparent from the literature on the subject is that there are many human barriers to these developments. Central to these human barriers is resistance to change. As one pundit states, there are a number of reasons why people may be unwilling to accept organizational and technological changes implicit in e-marketing; for example when their stability and security is threatened and "… Coping strategies and comfort zones are affected." (Harris & Dennis, 2002, p. 74) This can occur when new emerging technologies are introduced.

The growth of e-marketing methods can therefore cause anxiety in some people who may feel threatened by these new technologies and approaches to marketing and…

References

Bielski, Lauren (2006) 'Debit's Growing Popularity', ABA Banking Journal, vol. 98, no.1.

Chan-Olmsted, S 2002, 'Branding and Internet Marketing in the Age of Digital Media', Journal of Broadcasting & Electronic Media, vol 46, no. 4, pp. 641+.

Dholakia, N, Fritz W, Dholakia R. And Mundorf N (Eds.) 2002, Global E-Commerce and Online Marketing: Watching the Evolution, Quorum Books, Westport, CT.

Doyle P. 2000, Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, John Wiley & Sons, New York.

Marketing the Business Class Service
Words: 1704 Length: 5 Pages Document Type: Term Paper Paper #: 2203884
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etrieved February 20, 2005 at http://www.virgin-atlantic.com/en/us/allaboutus/ourstory/history.jsp

American Express Incentive Services. (2004). Virgin Atlantic Case Study. etrieved February 21, 2005 at http://www.aeis.com/hrshows/Case_Studies.html#222 flyingco. (2005). What is flyingco. Virgin Atlantic Web site. etrieved February 21, 2005 from http://www.virgin-atlantic.com/en/us/corporateandtrade/flyingco/index.jsp

Karantzavelou, V. (2004, December 9). Branson predicts global growth for Virgin Atlantic.

TravelDailyNews.com etrieved February 20, 2005 at http://www.traveldailynews.com/new.asp?newid=19899&subcategory_id=53

Luxury Travel Source. (2005). Virgin Atlantic Airlines. etrieved February 21, 2005 at http://www.luxurytravelsource.com/virgin_airlines.html

everies. (2002, November). Like airplanes, like rugby. everies Magazine. etrieved February 20, 2005 at http://www.reveries.com/reverb/travel/riordan/

Start Creative Limited. (2003, July 23). Enterprise IG director defects to Start. etrieved February 21, 2005 at http://www.startcreative.co.uk/main65.htm

Student Information Pack. (2005). Virgin Atlantic Web site. etrieved February 20, 2005 at http://www.virgin-atlantic.com/en/us/allaboutus/ourstory/forstudents.jsp#marketing

The Travel Insider. (2003, April 25). The Virgin (Airways) Experience Part 2. etrieved February 20, 2005 at http://www.thetravelinsider.info/2003/0425.htm

The Travel Insider. (2004, November 5). Virgin Airways Upper Class Suite. etrieved February 20, 2005 at http://www.thetravelinsider.info/2004/virginupperclasssuitereview.htm…

References

All About Us. (2005). Our Story: History. Virgin Atlantic Web site. Retrieved February 20, 2005 at  http://www.virgin-atlantic.com/en/us/allaboutus/ourstory/history.jsp 

American Express Incentive Services. (2004). Virgin Atlantic Case Study. Retrieved February 21, 2005 at  http://www.aeis.com/hrshows/Case_Studies.html#222  flyingco. (2005). What is flyingco. Virgin Atlantic Web site. Retrieved February 21, 2005 from  http://www.virgin-atlantic.com/en/us/corporateandtrade/flyingco/index.jsp 

Karantzavelou, V. (2004, December 9). Branson predicts global growth for Virgin Atlantic.

TravelDailyNews.com Retrieved February 20, 2005 at  http://www.traveldailynews.com/new.asp?newid=19899&subcategory_id=53

Marketing Plan Mercy Medical Center
Words: 870 Length: 3 Pages Document Type: Thesis Paper #: 62326971
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An appointment will enhance a woman's life by providing peace of mind knowing that there is no sign of breast disease or cancer or assisting with detection of breast disease or cancer and allow for a plan of action to take place for treatment.

Studies consistently show that low income, low educational attainment, lack of health insurance, inability to speak English, lack of awareness of breast cancer risks and screening methods, acculturation level and lack of physician referral play important roles in the lower rates of screening utilization by Hispanic and African-American women. Hispanic women have lower breast cancer rates but are 20% more likely to die from the disease because they are less likely to seek health care services than other ethnic groups. Breast cancer is the most common cancer among African-American women and they are more likely to be diagnosed with larger tumors and more advanced stages of…

Direct Response Marketing Survey of
Words: 606 Length: 2 Pages Document Type: Research Paper Paper #: 12758479
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I agreed, out of good will, since it is a small town and it needs the money."

Respondent 8: Nutrisystem

"My high school reunion was coming up and I needed to lose 15 lbs. (well, more like 20 lbs). I was really inspired by some of the stories, too, I admit."

Respondent 9: Bona Mop

"I had just purchased hardwood floors -- this promised an easy way to clean them, without ruining the finish."

Respondent 10: Doggie steps

"My dog is getting old. I heard later the stairs were available at Pet Smart, but I hadn't seen them there. I suppose I could have made some myself, but this seemed easier and more aesthetic. I feel bad seeing my dog strain to try to get up on the couch -- this enables her to be more like her old self."

Analysis:

All of these responses share common themes. The first…

Marketing Section A Lincoln Electric
Words: 1846 Length: 7 Pages Document Type: Term Paper Paper #: 65243578
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This requires talented employees and excellent management of them. At this time, judging from the mission statement and case study, it looks like Lincoln is more focused on its global presence and product innovation as well as diversification. These three elements work well together and bring the company into the 21st century. By employing new technologies not only to product development but also to communications, allows the company to exist and grow over the miles. Without clear objectives, it can be difficult to lead and produce. Still Lincoln is pursuing the acquisition and joint ventures to allow their product a global presence without setting up the company for too much risk. These ventures also serve as investments and although require some risk will payoff over the long run.

Lincoln has pursued a global strategy of acquisition and joint venture to better its global identity. At the same time, it has…

Marketing Mix Principles of Marketing Summer 2012
Words: 2144 Length: 5 Pages Document Type: Essay Paper #: 74166083
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Marketing Mix

Principles of Marketing

Summer 2012

Anthony L. Hamilton Sr.

Dr. Kay Green

Establishing a New Business

The business name will be "Bird Wise" and provides a pet-related service. It will be located in Florida with the plan to expand services to new markets in the regional area as well as to develop a national online presence.

The mission statement of the company is: "To help people improve their relationship with their companion birds by providing the people the skills to reduce unwanted behaviors and increase wanted behaviors in their birds."

The primary objectives of the business are as follows. First, develop a professional network of referrals through vets, pet shops, bird breeders, humane societies, and bird clubs. The second objective will be to develop a web presence using direct promotion and social media. A third objective will be to generate an effective price structure for the various services…

Marketing
Words: 2268 Length: 7 Pages Document Type: Essay Paper #: 23842671
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Managing Emotions Among Salespersons

Personal selling is a very dynamic line of work and the ability of a salesperson to manage their emotion is very important. This research will look at the role salespeople's ability to manage their emotion has on their performance and behavior. It will bring to light an emotion regulation strategy which is adaptive for the management of negative emotions. A conceptual framework will be built to bring to light the place of cognitive reappraisal on the emotional well-being of salespeople as well as their motivation. The expected results are that there is a positive relation between adaptive selling behavior and cognitive reappraisal. Moreover, there is a negative relationship between cognitive reappraisal and emotional exhaustion and ruminative implications (Kemp et al., 2012).
Introduction

Salespeople operate in an environment with fluctuating stress levels. They have to play various role patterns and this subjects them to more than average…

Marketing Institutions and Infrastructure Brazil
Words: 814 Length: 3 Pages Document Type: Thesis Paper #: 83264205
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In a similar manner and with common purpose is the razilian Association for Teleservices (Associacao rasileira de Telesservicios), except that this is concentrated most notably on this particular type of marketing services (teleservices and telemarketing). The area of activity is in fact vast and covers any telemedia, including thus call centers etc. The association was created 19 years ago, in 1989, and has grown tremendously in number of members in these years. In a similar manner to the AEMD, the company aims to both disseminate information and provide guidance and help for its members, as well as a framework where information and experience can be shared between the members. In terms of instrument, an important one is the magazine that the association publishes, the Chamada Geral.

An important and original direction for the AT is its association with NGOs, which can be instrumental in carrying the message across to both…

Bibliography

1. On the Internet at  http://www.abemd.org.br/English/Default.aspx.Last  retrieved on January 30, 2009

2. On the Internet at http://www.dhl-globalmail.com/servlet/exittracking?target=http%3A%2F%2Fwww.abt.org.br%2F&xmlFile=5001815&lang=en.Last retrieved on January 30, 2009

On the Internet at

Marketing Processes Work by Applying Them to
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marketing processes work by applying them to a real case. This essay will examine the company 21st Century Fitness by evaluating and creating a marketing approach that fits this unique company's situation that is placed within the market.

21st Century Fitness is an organization based on Larry Nachman and his anti-aging exercise and diet techniques. Larry claims to be 75 years old and is the face and body of this organization and sells his body as proof of his methods.

According to the company's website the company's services are "the first re-thinking of a total fitness program for all ages and lifestyles. It is an awakening to a new dimension of fitness that incorporates the best of 20th century methods and fills in the gaps that have been long missing. It provides every detail of exercise and nutrition to answer a question that we have asked throughout the ages: How…

References

21st Century Fitness Website. Viewed 19 Oct 2013. Retrieved from  http://www.21stcenturyfitness.com/index.html 

21st Century Flyer. Provided by student.

McKeefery, K. (2011). National fitness clubs fight member churn, but better marketing integration is needed. Direct Marketing News, 1 April 2011. Retrieved from  http://www.dmnews.com/national-fitness-clubs-fight-member-churn-but-better-marketing-integration-is-needed/article/199203/ 

Smith, E. (ND). How to Create a SWOT Analysis for a Fitness Center. Chron.com. Retrieved from http://smallbusiness.chron.com/create-SWOT-analysis-fitness-center-23176.html

Marketing Plan for Hyatt Hotels Corporation
Words: 3631 Length: 12 Pages Document Type: Marketing Plan Paper #: 26140824
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Hyatt Marketing Plan

Situational Analysis

Environmental Analysis

Strengths

Weaknesses

Opportunities

Threats

Barrier to Marketing Planning

Marketing Planning

Product

Techniques for New Product Development for the Business Traveler

Marketing Mix

Products

Price

Distribution

Promotion

Ethical Issues

Budget

Implementation

Hyatt Hotels Corporations is a chain of hotels and one of the largest and renowned corporations in the hospitality industry. The corporation has been in the business for several years and has become a brand name amongst high-end hotels. The company is always keen on providing the best hospitality services to its guests. In particular, the company is keen on making the most of the increasing numbers of business travelers across the world. The company aims to provide the business traveler clienteles a 'home away from home' and an office away from their own offices. The product offering presented to the management team of Hyatt Industries in this case is the introduction of…

References

Alexandria. V. A. (2015). Business travel spending growing, but muted. Hotel News Now. Retrieved 31 October 2015 from:  http://www.hotelnewsnow.com/Article/16227/Business-travel-spending-growing-but-muted 

McDonald, M. H. (1989). Ten barriers to marketing planning. Journal of Marketing Management, 5(1), 1-18.

Meldrum, M. (2015). The Biggest Barrier to Implementing a Marketing Planning System -- and How to Eliminate It. Retrieved 31 October 2015 from: http://www.raintoday.com/library/podcasts/the-biggest-barrier-to-implementing-a-marketing-planning-systemand-how-to-eliminate-itan-interview-with-mike-meldrum/

Warner, A. (2010). Strategic Analysis and choice: A structured approach. New York: Business Expert Press, LLC.

Marketing Report for Mr Gary C Comer
Words: 1409 Length: 5 Pages Document Type: Term Paper Paper #: 67926703
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Marketing Report for Mr. Gary C. Comer, Chairman

Dear Mr. Comer,

As instructed, our firm has conducted the requested marketing research and provided recommendations so that Land's End will continue to remain a leader in the mail order catalog industry. Due to the current market saturation conditions, in order to keep it's market position; Land's end will have to expand its prospective market to reach the global community. It will also have to reach a broader range of income levels.

Key trends, which have influenced the mail order industry

The 1950s to the 1980s were an age of materialism. The 1980s began a new order of social thinking. People began to be more concerned about the quality of life and the quality of their home lives. The term "quality time" became a buzzword. The invent of the Internet had its beginning in 1982 [PBS.org, 1997]. Slowly over the next 10…

Works Cited

Author Unknown. Life on the Internet Timeline. 1997. PBS Broadcasting website. Accessed 2002.  http://www.pbs.org/internet/timeline/timeline-txt.html 

Coldwater Creek. Commercial Website. 2001. Accessed February 9, 2001.

www.Coldwatercreek.com, 2001

PRIVATE

Marketing Plan for a Banquet
Words: 1276 Length: 5 Pages Document Type: Term Paper Paper #: 37083786
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The third package that Torchelle offers is an economy package. This is a package in which the hall is provided, with clean up services. The people who rent the hall will be able to bring in their own food and beverages and entertainment. The event coordinator will not be available with this package.

Marketing and promotional strategies

While Torchelle's will depend on word of mouth from satisfied patrons to market the company, it will also use a combination of direct marketing techniques and media outlets.

Direct marketing will involve a bulk drop shipment of fliers reminding the area residents and workers what Torchelle's provides. It will include all three packages and will be sent on a quarterly basis.

Direct marketing will be drop shipped into a different area each quarter so the business has the chance to saturate the area with advertising without overwhelming the customers. It provides a good…

References

Bushing, Mary C.

The Library's Product and Excellence. Marketing of Library and Information Services, Library Trends, January, 1995, Vol. 43; No. 3; Pg. 384.

Carpenter, Beth.

Your Attention, Please! Marketing Today's Libraries. Computers in Libraries, September 1998, Vol. 18; No. 8; Pg. 62.

Marketing Distribution of Apple iWatch
Words: 847 Length: 2 Pages Document Type: SWOT Paper #: 74023747
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Apple iWatch (new product launch)

Offering

The iWatch has two sets of prices. The 38mm model is cheaper in comparison with the 42 mm offering. The iWatch is more functional as the product provides the user with several utility services. It not only tells time but also offers different services such as making phone calls, provide fitness applications, checking in for a flight, and many more (Swider and Beavis, 2015). The tangible aspects of the product include its design in the form of having a sleek interface of the watch, in addition to two different watch sizes of 38mm and 42 mm. On the other hand, the intangible features of the product include its quality. It is impossible to match the quality of the products provided by the company. In addition, the iWatch works in tandem with the iPhones. The intangible attribute lies with the operating system of the Apple…

References

Gibbs, S. (2015). Concerns raised over Apple Watch's lack of theft protection. The Guardian. Retrieved November 11, 2015 from:  http://www.theguardian.com/technology/2015/may/14/concerns-raised-over-apple-watch-lack-of-theft-protection 

Pride, W., Hughes, R., Kapoor, J. (2010). Business. Ohio: South Western Cengage.

Swider, M., Beavis, G. (2015). Apple Watch review. Tech Radar. Retrieved November 11, 2015 from:  http://www.techradar.com/reviews/wearables/apple-watch-1264567/review 

Tanner, J. F., Raymond, M. A. (2015). Principles of Marketing: Types of Consumer Offerings. Retrieved November 11, 2015 from:  http://catalog.flatworldknowledge.com/bookhub/reader/5229?e=fwk-133234-ch06_s02

Apple's and Htc Marketing Management and Strategies
Words: 3341 Length: 10 Pages Document Type: Term Paper Paper #: 20764098
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MAKETING STATEGY, PLANNING & Management POCESS: APPLE & HTC

Analysis of the Marketing Strategy, Planning and Management Process

Apple Inc. is a multinational company incorporated in America and headquartered in Cupertino. The firm designs, sells, and develops consumer electronics, online services, personal computers, and computer software. The company is widely known for its hardware products such as the iPod media player, iPhone Smartphone, Mac computers, and iPad tablet computer. The company offers online services such as iCloud, App Store, and iTunes Store. The consumer software of Apple includes iOS and OS X operating systems, Safari web browser, the iTunes, and the iWork and iLife productivity and creativity suites.

In contrast, HTC Corporation was previously known as High-Tech Computer Corporation based in Taiwan and manufactures tablets and Smartphones. The headquarters is in Taiwan at New Taipei City. The company started in 1997, had the initial original equipment and design manufacturer focused…

References

Chen, C., & Qiu, H. (2012). The Analysis of Marketing Activities in Taiwan High-tech companies. Xin zhu shi: Guo li qing hua da xue.

Clow, K.E., & Baack, D. (2004). Integrated Advertising, Promotion & Marketing Communications (2nd Ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.

Estelami H. (2009). Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth. New York: Dog Ear Publishing.

Fabbi M. (2011). Feeding the Marketing Plan with Innovation and Responsibility. New York: GRIN Verlag.

Coca Cola Marketing Planning
Words: 2585 Length: 8 Pages Document Type: Business Plan Paper #: 45457872
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Marketing Planning for Coca-Cola

Coca Cola is the global companies operating in more than 200 countries. Headquartered in the United States, the company uses different brands to market their products across the globe. While Coca-Cola has recorded an increase in sales in the last few years, the company has faced a stiff competition with several beverages companies globally. The study develops marketing planning for Coca-Cola, and examines the internal and external environments that the company operates. The report also develops the SWOT analysis for the company, and outcome of the analysis reveals that the company is facing stiff competitions with different soft drink companies. The report recommends that the management of Coca-Cola should focus in the production of energy boost drinks because these categories of drinks have gained increased market attention among consumers. Moreover, few companies are still operating in this line of business.

Introduction

Coca-Cola is an American multinational…

Reference

Armstrong, G. & Kotler, P. (2011). Marketing: An Introduction, (10th Edition). New York: Pearson/Prentice Hall.

Baker, M. (2008). The Strategic Marketing Plan Audit. UK. Cambridge Strategy Publications.

Coca Cola (2015). Annual Report 2015. USA.

Eric, S. Siegel, B. R. Ford, J. et al. (1993), 'The Ernst & Young Business Plan Guide' (New York: John Wiley and Sons)

Analyzng a Marketing Plan
Words: 2754 Length: 9 Pages Document Type: Essay Paper #: 79617566
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Marketing Plan

Current Marketing Situation

Product

The personal computer (PC) is designed to increase convenience of computing aspects employed by consumers. In particular, this product is purposed to enable the consumer to undertake several functional and computing services through one device. IBM, the producer of the personal computer, is acknowledged as one of the key trailblazers in the technology industry. In particular, the company is one of the original founders and advancers of the personal computer versions that we perceive and use in the present day. PC manufactured by IBM facilitates not just the individual consumer at home, but also organizations as a whole in their business operations. The benefit of this product is that it enhances the convergence of technology being used within an organization. For instance, the computer works in tandem with other technologies, such as the internet, different software and cloud-based services. This is a user-friendly device…

References

Ferrell, O. C., Hartline, M. (2014). Marketing Strategy. Ohio: South Western Cengage Learning.

Intel. 2012. Retrieved from the web at  http://www.intel.com/content/www/us/en/company-overview/company-facts.html 

Jeffs, C. (2008). Strategic Management. California: SAGE Publications.

Kotler, P., Keller, K. L., Brandy, M., Goodman, M. & Hansen, T. (2009). Marketing Management, 1st edition, New York: Pearson Education.

Marketing in the Contemporary Organizations the Contemporary
Words: 1248 Length: 4 Pages Document Type: Essay Paper #: 16762711
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Marketing in the Contemporary Organizations

The contemporary society is very dynamic and things change each passing day particularly propelled by the new inventions and technological improvements. There is provision for information to travel faster than it used to, hence posing a cut edge competitive environment for each organization. Each company that wants to remain relevant in the market must embrace techniques and trends that will enable it remain afloat and relevant, such as marketing.

The modern organizations has so many functions going on like production, resource development, finance departments, the human resource departments all in tandem. In order to align these functions within the organization with the needs and wants and expectations of the customers, there is need to involve a marketing strategy that will deliberately guide these functions towards that direction (ama ao, 2005). The key to success in the current organizations do not rest on marketing or any…

References

Business case Studies, (2012). Engaging consumers through word of mouth marketing: A

Red Bull case study. Retrieved September 22, 2012 from  http://businesscasestudies.co.uk/red-bull/engaging-consumers-through-word-of-mouth-marketing/the-role-of-the-marketing-function.html 

Centive, (2012). Keeping Up with the Changing Consumer and Information Consumption.

Retrieved September 22, 2012 from http://blog.centiv.com/index.php/tag/modern-era-of-marketing/

Marketing Plan Name Location Nature the Business
Words: 975 Length: 3 Pages Document Type: Essay Paper #: 31928662
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Marketing Plan

Name, Location, Nature

The business will be a food truck specializing in chicken and waffles. It will be called Big Mabel's Chicken & Waffles, the namesake being a fictional grandmother who, according to the marketing myth, developed the recipes. The food truck will have a number of different locations, which is normal in the business. The city will license out specific spaces and times for the truck, generally when those areas have high traffic. The business model is especially suited for areas where traffic is high only during a few hours of the day, so lunch time near construction sites, by the stadium on game night, or in a bar district on weekend evenings. The kitchen is tiny, so the choice of food will be limited to chicken and waffles, which is a classic American dish.

Customer Analysis

There are a number of potential customers. These will differ…

Referenced:

Christ, Paul (2011). Principles of Marketing. KnowThis.com. Available December 3, 2012, at  http://www.knowthis.com/principles-of-marketing-tutorials/ 

Marketing Power Dictionary (2011). American Marketing Association.. Available December 3, 2012 at http://www.marketingpower.com/_la

Marketing Made Simple. (n.d.). Available December 3, 2012 at.

http://www.marketing-made-simple.com/

Marketing in Recent Times People Have Become
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Marketing

In recent times, people have become more conscious of their health and they are choosing products that are healthy such as organic products. This has also been the case when it comes to organic wines. These wines improve the health of soil and vines at the same time improving the productivity of older vineyards. Organic wines are also beneficial to customers in that the wines are healthy as they contain only a small proportion of preservatives like sulfur which are added to normal wines which cause headaches. This paper will therefore look at the potential marketing landscapes for organic wines. It will also look at micro and macro environmental forces that have an effect on marketing ability of organic wines.

Marketing landscape for organic wines

Marketing involves the understanding of the potential market landscape or market place as well as the needs, demands and wants of the customers, market…

References

Valenzuela, F. (2000). Understanding the marketplace and the consumers; is your wine giving you a headache?

Zainbooks (2003).Principles of marketing; Marketing microenvironment. Retrieved March 19, 2013, from  http://www.zainbooks.com/books/marketing/principles-of-marketing_11_marketing-micro-environment.html

Marketing Information System This Is a Type
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Marketing Information System

This is a type of management information system that is designed for supporting the process of marketing decision making. This is a system which is planed and entails the collection, processing, storage and dissemination of data in information form required in carrying out management functions.it is also termed as a system made up of people, equipment and procedure which are used in gathering, sorting, analyzing, evaluating and distribution of data to managers according to the required informational needs regularly. There are four main components of marketing information system these are internal records which gives reliable inside information of an organization; marketing intelligence that gives information collected from external sources; marketing research for solving marketing problems in an organization and marketing decision support system comprise of tools that assist managers in data analysis hence better decision making. The marketing decision support system enables marketers to get the information…

References

Johnson, R. (2011).The 8 different pricing objectives. Retrieved June 26, 2013 from http://vwmarketingsolutions.ca/2012/07/the-8-different-pricing-objectives/

Opdenakker, R. (2006). Forum; Qualitative social research. Advantages and Disadvantages of Four Interview Techniques in Qualitative Research. Volume 7, No. 4, Art. 11. Retrieved June 26, 2013 from  http://www.qualitative-research.net/index.php/fqs/article/view/175/391 

Price, R. (2010). The Basic Steps of the Marketing Research Process. Retrieved June 26, 2013 from  http://smallbusiness.chron.com/basic-steps-marketing-research-process-30942.html

Marketing Development of Beverage Dear Marketing Team
Words: 1334 Length: 4 Pages Document Type: Essay Paper #: 47803758
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Marketing Development of Beverage

Dear Marketing Team

ABC Company

Marketing Development of Beverage

As our company is in the process of marketing development of a new beverage, I am determined to have the impressive launch of the product. In this regard, I am analyzing the advertisement strategies of various players in the same industry. This practice is carried out with the perspective of applying the plus points of the advertisement in our advertisement and avoiding the pitfalls. As we have ready samples collected from industry, we can evaluate the effectiveness of advertisement and manage to get the desired results out of it.

In my discussions with people, I got to know that they like advertisement of Coca-Cola. I also felt that Coca-Cola has monopoly in certain areas and people are loyal to it (Mennen, 2010) as their forefathers were also fond of this drink. I searched for the ads of…

References

Google Images. (2013). Coca Cola. Retrieved from  http://www.google.com.pk/imgres?q=COCA+COLA+AD&um=1&hl=en&sa=N&biw=1366&bih=624&tbm=isch&tbnid=DTZclSuDH0FkYM:&imgrefurl=http://www.toxel.com/inspiration/2008/08/02/collection-of-cool-coca-cola-ads/&docid=oxHvIpF3epem0M&imgurl=http://www.toxel.com/wp-content/uploads/2008/08/cocacolaads17.jpg&w=450&h=663&ei=elFeUcrtGJOhiQe-mIHoDQ&zoom=1&ved=1t:3588,r:13,s:0,i:184&iact=rc&dur=649&page=1&tbnh=182&tbnw=126&start=0&ndsp=24&tx=74&ty=77 

Mennen, M. (2010). An Investigation Into the Role of Emotional Branding in the Cola Market with particular reference to Coca Cola. Germany: GRIN Verlag.

Sengupta, S. (2005). Brand Positioning. New Delhi: Mcgraw Hill Publishing Limited.

Marketing and Branding a Healthcare-Related Product Marketing
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Marketing and Branding a Healthcare-elated product

Marketing and Branding Lipitor

Target markets, branding, marketing strategy, execution and product positioning all directly contribute to the market share and profitability of a product. In the marketing and selling of healthcare related products, brands must communicate a viable and realistic solution t a patient's condition to be seen with credibility and trust (Angelmar, Angelmar, Kane, 2007). The intent of this analysis is to evaluate the marketing strategies of Lipitor, a best-selling drug of Pfizer Corporation used for treating high cholesterol and its related heart disease effects. This drug generated $10.7B in the company's latest fiscal year according to their annual report and is also considered one of the top-selling drugs throughout the entire pharmaceutical industry. Beginning with an analysis of the Lipitor target market, and progressing through their branding strategies, analysis of product success and recommendations for future marketing strategies, this paper provides…

References

Angelmar, R., Angelmar, S., & Kane, L.. (2007). Building strong condition brands. Journal of Medical Marketing: Special Issue New Paradigms in Life Sciences Marketing, 7(4), 341-351.

Iain Black. (2005). Pharmaceutical marketing strategy: Lessons from the medical literature. Journal of Medical Marketing, 5(2), 119-125,106.

Griffiths, S.. (2008). Pharmaceutical branding: 'To brand or not to brand'. Journal of Medical Marketing, 8(2), 113-118.

Krion, D., & Shockley, R.. (2011). How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy. MIT Sloan Management Review, 53(1), 1.

Direct to Consumer Advertising History of Drug
Words: 16271 Length: 59 Pages Document Type: Term Paper Paper #: 71118969
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Direct to Consumer Advertising

HISTRY F DRUG ADVERTISING

THE DTC ADVERTISING PHENMENN

CREATING DEMAND

DECEPTIVE ADVERTISING - A WLF IN SHEEP'S CLTHING

CAUSE F DEATH

PRFIT

UTILIZATIN, PRICING, AND DEMGRAPHICS

LEGISLATIN, PLITICS AND PATENTS

LEGISLATIVE INITIATIVES REGARDING DTC

RECALLED and/or DEADLY DRUGS

In order to provide the most efficient method of evaluation, the study will utilize existing stores of qualitative and quantitative data from reliable sources, such as U.S. Government statistical references, University studies, and the studies and publications of non-profit and consumer oriented organizations. Every attempt will be made to avoid sources of information sponsored by or directly influenced by the pharmaceutical industry.

Existing data regarding the history, levels, content and growth of direct-to-consumer advertising will be examined. In addition, the industry's composition prior to and after the proliferation of direct-to-consumer advertising will be examined, with regard to market share, type of substances sold, benefits of substances sold, and…

On January 9, 2002, Dr. Darlene Jody, Vice President of Medical Marketing for Bristol-Myers Squibb, issued a manufacturer's "Important Drug Warning Including Black Box Information." The Important Drug Warning advises healthcare practitioners that "cases of life-threatening hepatic failure have been reported in patients treated with SERZONE." The manufacturer's Warning indicates that numerous persons have or will suffer liver failure, death or transplantation. The manufacturer's Warning also indicates that the current estimate of the rate of liver failure associated with Serzone use is "about 3-4 times the estimated background rate of liver failure." A new Warning is being added to the Serzone prescribing information, advising that "patients should be advised to be alert for signs and symptoms of liver dysfunction (jaundice, anorexia, gastrointestinal complaints, malaise, etc.) and to report them to their doctor immediately if they occur." According to Warnings, Serzone should be promptly discontinued if signs or symptoms suggest liver failure.

Vioxx belongs to a class of drugs known as COX-2 inhibitors. When the drugs were introduced a few years ago, COX-2 inhibitors were thought to be safer and more effective than other drugs such as Aspirin and Ibuprofen. However, several studies have questioned the cardiovascular safety of Vioxx. Studies indicate that people taking Vioxx have four times the risk of a heart attack.

In May 2002, the U.S. Food and Drug Administration (FDA) published a Talk Paper about new label warnings for the popular arthritis and pain drug know as Vioxx (rofecoxib). The new label warnings are based on the results of the Vioxx Gastrointestinal Outcomes Research (VIGOR). According to the FDA, recent studies demonstrate that Vioxx is associated with a higher rate of serious cardiovascular thromboembolic adverse events (such as heart attacks, angina pectoris, and peripheral vascular events). Based on the recent study, the FDA agreed with the Arthritis Advisory Committee recommendations February 8, 2001 that the label for Vioxx include gastrointestinal and cardiovascular warning information. Serious side effects attributed to Vioxx are heart attacks, seizures, strokes, or liver/kidney problems.  http://www.recalleddrugs.com

Marketing Dollar Scan Triad Dollar
Words: 2159 Length: 8 Pages Document Type: Research Paper Paper #: 84488642
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Compehension

Standad maketing follow-up pocesses will be used to detemine whethe each taget maket undestood the specific content and context of the maketing communications initiatives diected to them. Suveys will addess the extent to which the intended messages managed to communicate the intended messages effectively and whethe those audiences made puchasing decisions based on the claity and effectiveness of those messages.

Involvement

Standad maketing follow-up pocesses will be used to detemine how well customes believe the sevice met thei specific needs and expectations pospectively. Suveys will addess the extent to which the sevices they puchased met thei expectations and povided the benefits pomised and desied. Those mechanisms will also be used to collect infomation petaining to any desied changes o pefeences of customes in connection with thei futue patonage. Sevice packages, picing, and maketing changes will eflect the analysis of those data.

Retention

Standad maketing follow-up pocesses will be used…

references of customers in connection with their future patronage. Service packages, pricing, and marketing changes will reflect the analysis of those data.

Retention

Standard marketing follow-up processes will be used to determine how well customers remembered the specific messages in marketing campaigns and how those messages may have contributed to their decisions. The same technique will be used to collect data from prospective customers who initially expressed interest or who requested information about the service but ultimately decided not to purchase the product. Those surveys will address the extent to which those decisions may have been functions of the failure of marketing initiatives to achieve the necessary retention to generate sales of services.

Yield

Standard marketing follow-up processes will be used to determine the extent to which specific elements of messages in marketing campaigns motivated their eventual decision to purchase the product and how those messages may have contributed to their decisions. The same technique will be used to collect data from prospective customers who initially expressed interest or who requested information about the service but ultimately decided not to purchase the product. Those surveys will address the extent to which those decisions may have been functions of the failure of marketing initiatives to inspire prospective customers to make follow-up inquiries or further consider purchasing the service.

Marketing Report for Ms Janet Bradley Keeping
Words: 4971 Length: 11 Pages Document Type: Essay Paper #: 63623939
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Marketing eport for Ms. Janet Bradley

Keeping in view the increasing obesity rates in Australia and finding the spicy and high-calorie fast foods as the major reason for it, Ms. Janet Bradley has planned to establish a low-calorie fast food restaurant chain that will serve as an alternative to McDonald's, ed ooster, KFC, and other fast food chains. This paper presents a comprehensive analysis of the micro and macro environment for the new fast food chain in order to recommend strategies which can help it in becoming successful in the industry. The major micro environmental forces which will impact its business are consumer behaviour, suppliers and intermediaries, publics, and competitors. The buyer behaviour has been analysed using cultural, social, personal, and psychological dimensions -- all having a significant impact on the purchase decisions and preferences of the consumers towards fast food products. The restaurant chain will also take a big…

References

Birn, R. 2004. Effective Use of Market Research: How to Drive and Focus Better Business Decisions, 4th Edition. London: Kogan Page

Blythe, J., & Megicks, P. 2010. Marketing Planning: Strategy, Environment and Context, 3rd Edition. U.K: Prentice Hall

Ellwood, I. 2002. The essential brand book: over 100 techniques to increase brand value. 2nd Edition. London: Kogan Page

Hill, C.W., & Jones, G.R. 2012. Strategic Management Theory, 10th Edition. Mason, OH: South-Western, Cengage Learning

Marketing Plan The New iPad
Words: 2838 Length: 11 Pages Document Type: Marketing Plan Paper #: 75390594
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It also competes with some renowned brands in the United States and other major markets of the world. The it and consumer electronics industry has been showing a rapid growth for the last few years. Anticipating huge potential of growth in this industry, numerous new companies are entering the market. These new entrants are manufacturing same quality products for the same target customers. Therefore, they are also a big threat for the company for its new iPad keyboard and case combo (Kotler, 2008).

iii. Threat from the substitute products:

There are no direct substitutes for iPad keyboard and case combo. However, all those manufacturers that offer keyboard and protective covers or cases separately can be regarded as the alternative choice for this innovative product. For example, if a customer does not need Bluetooth keyboard, but wants to protect his iPad from damage and scratches; he will definitely go for buying…

References

Bearden, W.O., Ingram, T.N. & LaForge, R.W. (2007). Marketing: Principles and Perspectives, 5th Edition. Boston, Mass: McGraw-Hill

Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Financial Times Prentice Hall

Groucutt, J., Leadley, P. & Forsyth, P. (2004). Marketing: Essential Principles, New Realities,1st Edition. Sterling: Kogan Page.

Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26.

Marketing Branding Strategies Are Key to a
Words: 1120 Length: 3 Pages Document Type: Essay Paper #: 10680464
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Marketing

Branding strategies are key to a company's success. Levi-Strauss must take care not to sully its reputation by jumping into a new line of business attire. The proposal to create a new line of Levi-Strauss office clothes is flawed. The following consulting report outlines the reasons why the company must change its approach towards developing a new line.

Branding strategies are key to a company's success and why the Levi-Strauss name is synonymous with jeans worldwide. Having expanded beyond dungarees and into men and women's casual apparel, the Levi-Strauss brand has remained consistent without being stagnant. Market research would be immanently helpful in making a final decision on whether or not to diversify the brand even further, but based on what we already know, Levi-Strauss cannot enter the business attire industry as a formidable competitor to Brooks Brothers without risking significant if not debilitating losses. It is therefore not…

References

Barwise, P. & Meehan, S. (2010). The one thing you must get right when building a brand. Harvard Business Review. Retrieved online:  http://hbr.org/2010/12/the-one-thing-you-must-get-right-when-building-a-brand/ar/1 

Deshpande, R. (2010). Why you aren't buying Venezuelan chocolate. Harvard Business Review. Retrieved online:  http://hbr.org/2010/12/why-you-arent-buying-venezuelan-chocolate/ar/2 

Lake, L. (n.d.). Developing your brand strategy. Retrieved online:  http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm 

Milkman, Katherine L. (2008) Tap Consumers' Desire for "Shoulds." Harvard Business Review; Jul-Aug2008, Vol. 86 Issue 7/8, p22-23

Marketing Plan for Starlet Alarms
Words: 1972 Length: 7 Pages Document Type: Term Paper Paper #: 58095812
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They will also be in charge with packaging the product.

4.2 Distribution Strategy

The distribution channel will be considerably simplified given that the PortAlarm is a DIY system. Therefore, company will no longer have to send their electrician to install the alarm system. His presence within the company is however compulsory for he will have to attend any complaints and additional services required by the buyers.

The distribution will be a direct one, no intermediaries interfering in the process. The client will be able to pick up the product form the company's location, reducing as such the company's logistic expenses.

4.3 Promotion Plan

The PortaAlarm will be promoted both directly and indirectly. The direct strategies imply that Starlet Alarms will present the new product to their customers with the aid of their sales representatives. The telesales staff will contact the past customers they have in the company's database and will…

References

Starlet Alarms

2002-2007, the Marketing Mix (the 4 P's of Marketing), Net MBA, http://www.netmba.com/marketing/mix/,last accessed on February 6, 2008

Marketing Channels and Methods
Words: 2664 Length: 7 Pages Document Type: Term Paper Paper #: 16942492
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Marketing Channels and Methods -- the New Svelte Shape of McDonald's

Objectives & Mission Statement

Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…

Works Cited

Bauman, Valerie. (11 Aug 2005) "People try to lose weight at McDonalds." AP Wire. Accessed on AOL on 22 Aug 2005 at  http://aolsvc.news.aol.com/news/article.adp?id=20050811163009990002 

Burger King. (2005) Official Website. Retrieved 11 Sept 2005 at  http://www.haveityourway.com/ 

Collins, Luke. (2002) "Chips are down for Burger Giants" MCD: McDonald's Corporation News and Articles. Retrieved 27 Aug 2005 at  http://www.licenseenews.com/news/news134.html 

Daft, R.L. (1997). Management. Fort Worth, TX: Dryden Press.

Marketing Value Marketing According to Robert A S
Words: 827 Length: 2 Pages Document Type: Essay Paper #: 11111270
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Marketing

Value

Marketing, according to obert A.S. (2005) is "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." It gives a lot of emphasis on marketing as being part of the organization structure and inalienable pat. This means that it is the central focus for the customers as well as the stakeholders.

For the customer, marketing will help in identifying the product and the source of the particular item and differentiating it from the other various products in the market hence making it easier for the customer to make a choice and form brand loyalty, the creation of a buyer value is the ultimate goal of this marketing focus (John C. & Stanley F., 1989).

One aspect of marketing is branding, and in the long run, branding helps set…

References

Business Dictionary, (2011). Market Orientation: Definition. Retrieved June 7, 2011 from  http://www.businessdictionary.com/definition/market-orientation.html 

John C. & Stanley F., (1989). The Effect of Market Orientation on Business Profitability.

Retrieved June 7, 2011 from  http://www.msi.org/publications/publication.cfm?pub=244 

Robert A.S. (2005). A New Definition of Marketing. Retrieved June 7, 2011 from  http://www.universitybusiness.com/viewarticle.aspx?articleid=425

Marketing Summaries Mattioli D 2011
Words: 749 Length: 3 Pages Document Type: Article Paper #: 52536085
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Forbes. Accessed 10 October 2011. http://www.forbes.com/sites/panosmourdoukoutas/2011/07/22/how-greek-yogurt-captured-the-american-market-the-other-half-of-the-cnbc-story/

reek Yogurt, which was all but unheard of in the United States less than half a decade ago, now outsells traditional yogurt giants by wide margins and is an enormously popular product. This article details the rise of this product, tracing its popularity back to the first importer of FAE brand reek yogurt, a small retailer in New York City. Simple word of mouth from his reek-Americna customers to others saw sales of FAE rapidly expand, and from their the product really took off.

Kostas Mastoras first started importing the yogurt following a trip to reece for the tasting and purchasing for feta cheese for his shop. By 2000, he was importing so much that FAE approached him about starting a joint venture to distribute their product trhoughoutthe U.S.. Though FAE and Mastoras could not agree on terms, FAE did open a U.S. distribution…

Greek Yogurt, which was all but unheard of in the United States less than half a decade ago, now outsells traditional yogurt giants by wide margins and is an enormously popular product. This article details the rise of this product, tracing its popularity back to the first importer of FAGE brand Greek yogurt, a small retailer in New York City. Simple word of mouth from his Greek-Americna customers to others saw sales of FAGE rapidly expand, and from their the product really took off.

Kostas Mastoras first started importing the yogurt following a trip to Greece for the tasting and purchasing for feta cheese for his shop. By 2000, he was importing so much that FAGE approached him about starting a joint venture to distribute their product trhoughoutthe U.S.. Though FAGE and Mastoras could not agree on terms, FAGE did open a U.S. distribution subsidiary and Mastroas continued to sell the product at his New York locations and worked with the team at FAGE to develop the product for the American market. The lower fat and non-fat options that were developed in part at Mastoras' insistence became FAGE's most popular sellers, and when Trader Joe's and Whole Foods began carrying the product demand increased so significantly that FAGE was no longer able to keep up.

Opening a production facility in New York helped matters somewhat, but at this point word had really gotten out about the yogurt and the Chobani brand was about to hit the market, and it hit hard. Up to this point, the growth of Greek yogurt sales had been almost entirely driven by word of mouth, and even the inclusion of the yogurt at the large-scale specialty foods retailers like Whole Foods and Trader Joe's was spawned primarily due to the previous track record of yogurt sales, not the result of specific or concentrated marketing efforts. Chobani changed the game, however, and quickly became the top-selling yogurt maker in the United States -- from no sales in 2007 to over $500 million in sales in 2011. The power of marketing -- when combined with a good product -- is truly astounding.

Marketing Plan for Miller Inc
Words: 6075 Length: 20 Pages Document Type: Term Paper Paper #: 79496921
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As a result of huge growth, the company's management may lose focus of the scope of their business.

Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.

Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.

The constrant production nature of the product leads to huge strains on personnel and machinery.

Product line and client base lack diversification.

While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.

Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.

The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.

External

Opportunities

The…

References

Armstrong, G., et al. Marketing: An Introduction. Essex: Financial Times Prentice Hall, 2009. Print.

Brenkert, George G. "Ethical Challenges of Social Marketing." Journal of Public Policy & Marketing 21.1 (2002): 14-25. Print.

Clow, K.E., and D. Baack. Integrated Advertising, Promotion, and Marketing Communications. Boston, MA: Pearson Prentice Hall, 2007. Print.

Cooper, Lee G. "Strategic Marketing Planning for Radically New Products." The Journal of Marketing 64.1 (2000): 1-16. Print.