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Disney Gender oles
From Sexpot to Soldier: The Mixture of Stereotypes in Disney's Heroines
Gender roles in Disney films have changed throughout the decades from Snow White (1937) to Brave (2012). Each film has presented female characters either typical of that generation or else possessing idealized personas projected by that generation's particular trends in gender awareness. In most cases, Disney films have succeeded at doing both simultaneously. Fans of Disney have stated that Disney movies present good gender role models while critics have argued that the standard Disney hero or heroine is a composite of generational stereotypes mixed with idealized qualities that are, in turn, identified as bad models for gender role behavior. This paper will examine the negative aspects of these claims and give the positive counter arguments to them.
The Image of Pin-Up Perfection
The first negative claim that can be made against Disney is that it has…
England, D.E., Descartes, L., Collier-Meek, M. (2011). Gender role portrayal and the Disney Princesses, Sex Roles, 64, 555-567.
Friedan, B. (2001). The Feminine Mystique. NY: Norton.
Jones, E.M. (2000). Libido Dominandi: Sexual Liberation and Political Control. IL:
St. Augustine Press.
Disney is an international company, with significant operations overseas. The company's media properties have a global scope, and it operates theme parks in a number of different foreign countries, including Japan, France and soon in China. The company also sells its consumer products and licensed merchandise around the world (alt Disney Company, 2012). For the most part, Disney sees opportunity in globalization as it has the opportunity to expand its brands around the world.
The organizational structure of Disney highlights the company's approach to globalization. Disney views its brands as having universal appeal and has sought to market them using consistent strategies worldwide. That company's organizational structure therefore emphasizes product lines. Disney seeks to be a differentiated media and entertainment company with a global focus, rather than one that makes significant adjustments to its offerings when it moves into foreign markets.
As a media company, Disney is highly affected by…
MSN Moneycentral. (2012). Walt Disney Co. Retrieved November 30, 2012 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=DIS
Walt Disney Co. 2011 Annual Report. Retrieved November 30, 2012 from http://cdn.media.ir.thewaltdisneycompany.com/2011/annual/WDC-10kwrap-2011.pdf
Rasmus, D. (2012). Defining your company's vision. Fast Company. Retrieved November 30, 2012 from http://www.fastcompany.com/1821021/defining-your-companys-vision
Castillo, M. (2011). Disney restructures their digital media department. Time Magazine. Retrieved November 30, 2012 from http://techland.time.com/2011/01/25/disney-interactive-studios-makes-major-cuts-in-staff/
Disney sets them up, sexes them up, and throws them under the bus when they come of age. But who is complaining? Very few. The fact is celebrity gossip has become an industry unto itself. People love watching stars fall. If Disney can provide the stars, people will watch.
In summation, Disney Corps. has gone from Dumbo to just plain dumb. Yet, the park alt Disney originated in 1955 holds iconic status in the eyes of many. Some are bothered by that, such as Krystle Becknauld and Tiger Ochocinco, but others like Theresa Giarrusso and Jeff Baham, for the life of them, cannot figure out why Disney haters love to hate. Matt Stone and Trey Parker give the best answer to their query: Disney is an ego-inflated, empty-shelled, soulless conglomerate monolith that hawks "purity" while at the same time destroying it, whether it be by Jonas Brothers rock and roll…
Baham, Jeff. "Dealing with Disney Haters: What's a Disney Fan to Do?"
Examiner.com National, 31 Oct 2009. Web. 14 March 2011.
Giarrusso, Theresa. "Parents: Are you a Disney hater?" Momania, 19 July 2010. Web.
14 March 2011.
Disney Australia Case Study
Management theories aim to improve the operational and financial performance of business organizations and help them in achieving their strategic goals. The internationally accepted Management theories provide a framework to organizations in every aspect of their business. The policies and procedures formulated in the light of these theories can give them a competitive advantage and a sustainable future in the industry (Tripathi & eddy, 2006).
Organizations follow the internationally accepted Management theories to improve their productivity, organizational strategy and structure, leadership and motivational practices, control systems, workplace cultures, risk and quality management, information management, and human resource management practices.
The purpose of this report is to discuss the aforementioned thesis statement for one of the most renowned organizations in the World's Entertainment industry -- the Walt Disney Company, Australia. The report starts with an ample introduction to the company and its specific operations into the Australian…
Bearden, W.O., Ingram, T.N., & LaForge, R.W. (2007). Marketing: Principles and Perspectives. 5th Edition. Boston: McGraw-Hill
Brassington, F., & Pettitt, S. (2006). Principles of Marketing. 4th Edition. Harlow: Financial Times Prentice Hall
Davidson, P., Simon, A., Woods, P. & Griffin, R. (2009). Management, 4th Australian Edition. Brisbane: John Wiley and Sons
Dowling, P.J., & Welch, D.E. (2008). International Human Resources Management: Managing People in a Multinational Context. 5th Edition. London: Prentice Hall
History of the Disney Corporation: The Early Years
Walter Elias Disney started his career as an animator and then an art director and story manager. Walt Disney lost the rights to "Oswald the Lucky abbit," a character he created, and he thereby set out to manage and control his own brand. Oswald the Lucky abbit became Mickey Mouse and the Disney empire began. By 1937, the Disney company had produced its first feature-length film, Snow White and the Seven Dwarfs. At this early stage in the company's evolution, Disney was a flat, nonhierarchical, and democratically run company with an emphasis on fun and creativity.
An astute businessman as much as a creative, Walt Disney developed and diversified throughout the middle of the 20th century. In the 1960s, Disney delved into live action films and television. The Mickey Mouse Club became a hallmark of the brand. In the mid-1950s, Disney…
Ruckstad, M.G. & Collis, D. (2009). The Walt Disney Company: The Entertainment King. Harvard Business School.
It is important to understand how the business strategy of an organization manifests itself within the internal and external operations of the company. Disney Corporation provides an excellent opportunity to examine these relationships. The purpose of this essay is to compare and contrast the organizational chart and organizational methods of the Disney Corporation and examine how it aligns or misaligns with the strategy of the particular corporation. I'll examine Disney under hypothetical situations such as it operating as a functional organization and identifying different ways in which matrix structures are applied to the leadership branches of the Disney Corporation.
DISNEY'S PRODUCTS AND SERVICES
Prior to analyzing the alignment of Disney's corporate strategy with its organizational methods, it is important to understand what Disney Corporation does and how it performs its mission. Understanding the background information is essential in order to grasping how these relationships dealing with leadership can be…
Boyd, C.(2009).l Management structure overhaul planned for Disney World, Disneyland. Triangle Business Journal, 19 Feb 2009. Retrieved from http://www.bizjournals.com/triangle/stories/2009/02/16/daily55.html
Seet, D. (2009). Power: the functional manager's meat and project manager's poison? The Project Management Hut, 6 Feb, 2009. Retrieved from http://www.pmhut.com/power-t he-functional-manager-meat-and-project-manager-poison
"The Walt Disney Company." Company Website viewed 17 Aug 2011. Retrieved from http://corporate.disney.go.com/corporate/management_team.html
but, in addition to having to give up a share of profits to partners, it will most likely be more difficult for the company to control expenses such as real estate and labor costs and to standardize operations where desirable.
2. Why do you suppose Disney made no financial investment in Japan, one of $140 million in France, and then one of over $300 million in Hong Kong?
Tokyo Disneyland opened in 1983 and represented Disney's first international park.
ecause this was the first international effort, Disney's conservative management was cautious about the park's chances for success (Koepp, 1988). As such, according to Koepp, it allowed Asian investors to finance, build and own the $750 million park. Disney only asked for royalties of ten percent on admissions and five percent of food and souvenirs. Of course, risk concerns turned out to be unnecessary as Tokyo Disneyland was an immediate culture…
Burgoyne, L. Walt Disney Company's Euro Disneyland venture. http://www.hiddenmickeys.org/Paris/English/LynEuroDisney.html
Disneyland Resort Paris. http://www.answers.com/topic/disneyland-resort-paris
Koepp, S. (1998, April 25). Do you believe in magic? Time. http://www.time.com/time/magazine/article/0,9171,967226-9,00.htm
Lopez, R. (2002, March). Disney in Asia; again? http://184.108.40.206/search?q=cache:_JP76_C6f6sJ:appserv.pace.edu/emplibrary/FINAL.Asiacasestudy.doc+%22Tokyo+Disney%22+%22immediate+success%22&hl=en&ct=clnk&cd=3&gl=us
The first alt Disney theme park was Disneyland in Anaheim, California, which opened in 1955. The company had been subject to financial constraints that limited the size of the park, but with the idea proving popular alt Disney began to search for a site where the company could build a much larger theme park. By the mid-1960s, the concept for what would become alt Disney orld was tested at the 1964 orld's Fair in New York. The concept was a success and the company began secretly acquiring land in central Florida. Construction began shortly after alt Disney died and the Magic Kingdom opened in 1971. The original alt Disney orld configuration consisted primarily of the theme park, but the vision was grander. Over the years, additional properties and businesses were added to the complex. alt Disney orld added Epcot Center (now just Epcot) in 1982 -- an acronym…
Bennett, B. (2011). A brief history of the Disney parks. Mouse Planet.com. Retrieved November 6, 2011 from http://www.mouseplanet.com/dtp/archive/other/history.htm
CNN. (2011). Shanghai Disney Resort breaks ground in China. CNN. Retrieved November 6, 2011 from http://edition.cnn.com/2011/Business/04/08/shanghai.disney.groundbreaking/index.html
Free, M. (2007). Walt Disney World: A model for precise manufacturing. Production Machining. Retrieved November 6, 2011 from http://www.productionmachining.com/articles/walt-disney-world-a-model-for-precision-manufacturing
Sherman, A. (2011). Disney falls most since 2008 on consumer spending concerns. Bloomberg. Retrieved November 6, 2011 from http://www.bloomberg.com/news/2011-08-10/disney-stock-falls-most-since-2001-on-consumer-spending-concerns.html
Disney Cruise Line
Disney Business Intelligence Report
The Magical Cruise Company Limited, which does business as Disney Cruise Lines, provides cruise line services. Incorporated in 1996, the company is headquartered in London, United Kingdom. Magical Cruise Company Limited operates as a subsidiary of alt Disney Company (Bloomberg, 2011).
Disney Cruise Lines consists of four ships: the Disney Magic and the Disney onder, whose maiden voyages took place in 1998 and 1999 respectively, and Disney Dream, and Disney Fantasy. The 4,000 passenger Disney Fantasy, Dream's sister ship, is currently under construction, and scheduled to begin sailing in March 2012. Disney Dream is the third ship in the Disney Cruise Line fleet, sailing its maiden voyage last January. For the first time, Disney Cruise Line will set sail from three new ports in 2012, New York, Seattle and Galveston, Texas (Disney Cruise Line, 2011).
The Disney Cruise Line has been a success…
Bloomberg Businessweek. (2011). Magical Cruise Company Limited. Retrieved September 29, 2011 from: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6815714
Disney Cruise Line. (2011). Ships. Retrieved September 29, 2011 from: http://disneycruise.disney.go.com/ships-activities/ships / Path: Disney Dream; Disney Fantasy
Gartner. (2010). Gartner identifies the top 10 strategic technologies for 2011. Gartner Newsroom. Retrieved September 29, 2011 from: http://www.gartner.com/it/page.jsp?id=1454221
Independent Traveler. (2011). Disney Dream review. Retrieved September 29, 2011 from: http://www.cruisecritic.com/reviews/review.cfm?ShipID=548 Path: Cabins; Itineraries; Activities.
A greater sense of family interconnectedness and the value of respect and responsibility for elders are also manifest in Asian and African-American households. Given that Disney has always been a family-forward, family-friendly company, upholding its core values with a slightly more diverse emphasis, face, and vision could make it uniquely positioned to capitalize on current trends. The average Hispanic family size is 3.87 children, higher than average 3.19, so combined with its relatively youthful membership, this population may be a particularly desirable demographic for Disney to attract.
Disney is a multinational media company, with a dominant presence in live and animated feature-length films, television, theme parks, and toys. Often these have musically-related components. Disney even has its own cable television station. It has successfully overcome international stigma attached to its American 'brand name' as manifest in the success of its theme parks and films worldwide. In its theme parks, especially…
Bernstein, Robert. (2008, May 1). U.S. Hispanic population surpasses 45 million now 15% of total. U.S. Census Press Release. Retrieved October 17, 2009 at http://www.census.gov/Press-Release/www/releases/archives/population/011910.html
Christie, Les. (2009, May 14). Hispanics fuel rising U.S. diversity. CNN.com.
Retrieved October 17, 2009 at http://www.cnn.com/2009/U.S./05/14/money.census.diversity/index.html
Cuevas De Caissie, Rebecca M. (2009). Hispanic culture values family. BellaOnline.
Disney is a well known brand across the globe; indeed, it is headed to achieving its mission to “Be one of the world's leading producers and providers of entertainment and information.” It is known to be the world leader majorly in five business segments; media networks, parks and resorts, studio entertainment, consumer products and interactive media. There is need therefore to have a thorough understanding of the possible product life cycle in the American market before the introduction of the product into the market. This can be done through analysis of NPI-new product introduction, growth and maturity.
New Product Introduction- the contemporary markets are competitive and in order for a new product to make an impact in the crowded market, it has to be of high quality, must be delivered on time and at the right cost (SMMT Industry Forum Ltd, 2017). With the market edge the Disney has across…
SMMT Industry Forum Ltd, (2017). New Product Introduction. Retrieved December 12, 2017 from https://www.industryforum.co.uk/expertise-3/new-product-introduction/
Disney's Information Technology Infrastructure Library
Disney adopted ITIL in order to keep up with the current growing trend of offering the best experience to visitors in their parks and resorts. The main idea was to ensure that new and returning visitors all received the best and similar experience globally. Disney's Theme Parks & Resorts is the largest division and it contributes about 30 percent of all revenue for the Disney company. It made sense to ensure that this large division remained profitable and that the numerous applications running across the 11 parks, 42 resorts, cruise ships, and water parks were streamlined (Nelima, 2013). The number of visitors that the organization receive annually exceeded the total number of visitors that visited South Africa during the world cup, and does indicate the magnitude of the organization. Therefore, it was vital that the company adopts a service delivery system that would ensure there…
Esteves, R., & Alves, P. (2013). Implementation of an information technology infrastructure library process–the resistance to change.Procedia Technology, 9, 505-510.
Lavine Sr, D. A. (2011). Leveraging ITIL/ITSM into Network Operations: AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH GRADUATE SCHOOL OF ENGINEERING AND MANAGEMENT.
Nelima, S. M. (2013). INFORMATION TECHNOLOGY INFRASTRUCTURE LIBRARY (ITIL) ADOPTION AND ITS EFFECT ON ORGANIZATIONAL PERFORMANCE–A SURVEY OF LISTED FIRMS ON THE NAIROBI SECURITIES EXCHANGE. UNIVERSITY OF NAIROBI.
Temple, K. L. (2014). Transformational process mapping to theory U: A case study of a United States city government\\'s information technology and innovation branch transformational alignment to improve business service. Capella University.
Disney Studios and the Online Streaming Wars
Disney was at its best when it was not just Eisner but rather the triumvirate of Eisner, Wells and Katzenberg. The three complemented one another well, but individually and on their own they could not recreate the same magic. Thus, strategy formulation and implementation has to start with the question of who is calling the shots and making the decisions at Disney? Who is bringing the vision? What is the vision? This has to be clearly defined and it has to be directional. Once the direction is defined, the parenting strategy has to be defined: this is the “manner in which management coordinates activities, transfers resources, and cultivates capabilities among product lines and business units” (Wheelan, Hunger, Hoffman & Bamford, 2010, p. 5). The strategy has to focus on what the company is doing with its human capital. Intangible assets are human…
The Symbolic Frame
A novel approach to organizational behavior, Bolman & Deal’s (2013) model includes the structural, the human resources, the political, and the symbolic frames. The symbolic frame refers to the organization’s use of signs, symbols, and stories to create a brand identity and organizational culture, as well as justify its behaviors. Symbols create and propagate meaning, and encapsulate an organization’s written codes of ethics and values.
Therefore, symbols become one of the most powerful means by which to create and control organizational culture. Bolman & Deal (2013) explain the five assumptions underlying the symbolic frame. The first involves the salience of meaning. What matters most to an organization is not what happens, but what it means on a deeper symbolic level—how actions or facts are interpreted in light of the overarching stories, myths, or symbols that guide the organization and its members.
Second, the symbolic frame allows for…
Disney and Pixar
The acquisition of Pixar by Disney in 2006 is an example of vertical merger, which is best described as a merger that occurs between two firms that work at separate and distinct stages of the production process. By merging operations, the two firms become one and their oversight of the production process is made that much more complete. Prior to the merger, Pixar produced films and Disney released them, marketed them, and so on. After the merger, the entire process would be overseen by Disney with Pixar leaders still playing a fundamental role in the creative development phases of production (Jain, 2013). As Debruge (2016) notes, however, the merger was more of a bailout for Disney, whose animated studio had floundered ever since Pixar’s hit Toy Story took animation and audiences in a whole new direction. Disney thus wanted to keep the firms separate while retaining ownership…
Key political factors that led to Eisner’s downfall
Michael Eisner’s reign as the CEO and Chairman of Disney can to an end on March 3rd, 2004, after 43% of the company’s shareholders withheld their endorsement and failed to endorse his position on the Board. He stayed as the CEO of the company for one more year then left (Forbes & Watson, 2010). However, the downfall of Eisner has been precipitated by a number of political factors thitherto his removal. One of these forces is corporate social and political bureaucracy. This factor emanated from his desire to accumulate personal power rather than that of the Disney as a company. After Ovitz left in 1996, Eisner was left as the sole leader of the company, and the Board confirmed his status with a ten-year contract. Because of his desire for personal power, Eisner did not delegate duties. To further this endeavor, he…
Analysis of Movie Character
Tangled, released in 2010 by Walt Disney Pictures, is a 3D computer-animated American musical adventure movie produced by the famous Walt Disney Animation Studios. This paper is an analysis of the film’s main character, Rapunzel. This paper will discuss the psycho-analytical breakdown, stressors, and conflicts experienced by Rapunzel and how she deals with them.
The film is about a young, naïve girl called Rapunzel. A long time ago, a baby girl named Rapunzel was born to a king and his queen. This baby had golden hair with incredible mystic healing powers. Rapunzel was, however, kidnapped by an older woman called Gothel, who raised her in a hidden tower. In the meantime, a thief called Flynn Rider stole something of value from the castle, and the king’s guards were in pursuit of him. Flynn suddenly stumbled upon the tower and used it as a hiding…
Disney Wiki. (2011). Pascal. Retrieved from https://disney.fandom.com/wiki/Pascal
Gandhi, G. (2016). Disney Rapunzel’s story in short. Retrieved from https://medium.com/@gggauravgandhi/disney-rapunzels-story-in-short-4ebeab6e785d
Price, M. (2013). Twelve lessons from Disney. Retrieved from https://twelvedisneylessons.wordpress.com/2013/03/27/self-concept/
Rathus, S. A., & Nevid, J. (2020). Psychology and the challenges of like: Adjustment and growth (14th ed.). USA: John Wiley & Sons, Inc.
Strubler, D. (2019). Tangled: Escape the 5-Story tower of narcissistic abuse. Retrieved from https://www.psychologytoday.com/us/blog/doesnt-get-any-better/201909/tangled-escape-the-5-story-tower-narcissistic-abuse
Conli, R. (Producer)., & Greno, N., & Howard, B. (Directors). (2010). Tangled [Walt Disney Pictures]. The United States.
Additionally, the affordability of the Disney products and services is also relative. While in the economically developed countries in the western hemisphere, the Disney products and services are affordable and part of every day life, within the less economically developed countries, the Disney products and services are less affordable; here, they represent social statements and signs of wealth, which integrate an overall experience, rather than a simple product or service.
All in all, the Disney capabilities and resources become mixed to create a series of organizational strengths, which, among other things, include the following:
Innovation and commitment to high quality
Brand strength and customer loyalty to the brand
The ability to create experiences, rather than just products and services
Large size of the corporation, which integrates extensive financial and human capitals (both labor as well as intellectual)
The ability to serve the entertainment needs of various age groups
2009, Walt Disney SWOT analysis, MBA Tutorials, http://www.mba-tutorials.com/marketing/348-walt-disney-SWOT-analysis.html last accessed on December 15, 2010
2010, Walt Disney Co: Key Ratios, Money Central, http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=ProfitMargins&Symbol=DIS last accessed on December 15, 2010
Succinct structural form marks all Disney's pictures and makes other animated cartoons, no matter how ingenious they may be, look pallid."
The narrative source of the production is consistently the characters themselves, and the film's style is a mixture of realism in terms of the lush and colorful scenery and a caricature of the protagonist and antagonist, Toby and Max, as the bullied and bully, the show-off and the showed-off, respectively. As Nowell-Smith points out:
The technical advances explored in the Silly Symphonies partly arose from a rivalry with the Fleischers, who, among all the other animation studios that survived into the sound era, consistently produced excellent cartoons in the early 1930s. Unlike the Disney product, which tended increasingly to an 'illusion of life' live-action imitation, the earlier Fleischer cartoons reveled in stylization, caricature, unrealistic transformations, elaborate repetitive cycles, direct address to the audience, and illogical developments which seem inherent,…
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Nowell-Smith, Geoffrey. 1997. The Oxford History of World Cinema. Oxford: Oxford University Press.
Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong?
Disney Strategic Planning was able to find the optimal mix of income, family composition by key demographics, and favorability of national government to their expansion in each region (Data Monitor, 2004). The one area they had the most trouble with from a cultural and media relations standpoint was Euro-Disney in Paris (Forman, 1998). Disney pressed on however as the potential to attract millions of visitors from the United Kingdom, Germany, Italy and throughout western Europe galvanized their commitment to this market (Kepler, 2005). Tokyo was a completely different experience, with many Disney fans asking for a park to be built there and the per capita income and demographic factors aligning with Disney's most loyal customer bases (Kepler, 2005). Hong Kong is one of…
Data Monitor (2004) -- EuroDisney Profile. Reference Code 16537. Publication Date November 2004. New York, NY
Forman, Janis. 1998. "Corporate Image and the Establishment of EuroDisney: Mickey Mouse and the French Press" Technical Communication Quarterly. Summer 1998, Volume 7, Number 3 (Pages 247-258)
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Kepler Equities (2005) - EuroDisney Investment Brief. April 6, 2005. Kepler Equities. Catherine Rolland. New York, NY.
There is a close link between financial and strategic planning in that all strategic plans cost money, and generate money. Underlying this simple explanation is the logic that because corporations exist to generate returns for their shareholders, companies must always consider the financial element of their strategies. Consider the strategic initiative at Disney to hire, train and support veterans (Disney, 2012) called Heroes ork Here. This initiative describes a human resources strategy that has been tied into a marketing strategy. Disney hires veterans because they are skilled, disciplined workers but also because the company feels that veterans will add value to the organization. There are added costs to this program above and beyond the normal costs associated with recruitment and selection, but Disney feels that the added value that comes from hiring veterans will justify the cost.
Disney also recognizes that the added value from the strategy can come…
Disney. (2012). Disney announces Heroes Work Here: A company-wide initiative to hire, train and support military veterans. Disney Corporation. Retrieved March 17, 2012 from http://corporate.disney.go.com/news/corporate/2012/2012_0313-heroes-work-here.html
Thibodeaux, W. (2012). The relationship between strategic and financial planning. Houston Chronicle. Retrieved March 17, 2012 from http://smallbusiness.chron.com/relationship-between-strategic-financial-planning-21063.html
(ikipedia, 1) Disney was emboldened in this strategy by the prototype in Japan, though we may now suggest that this effort was significantly aided by the greater interest of the Japanese in estern culture than many in estern Europe. Indeed, the Tokyo site would face few legal barriers, and would succeed momentously with little alteration of its American models required. Here, evidence of a closeness between Japan and the U.S. In terms of modern political and consumer norms suggests little legal obstruction or ethical concern from the Japanese public.
Hong Kong, by contrast, represents a mixed outlook where externalities are concerned. Particularly, the site seems in one regard be designed according to lessons learned from the initial failures in Paris. Namely, the cultural presentation of Hong Kong's Disneyland park and resorts is intended to reflect philosophical, cultural and aesthetic leanings of Hong Kong, rather than of America. This demonstrates the…
DLP. (2004). Finding a Spot in the Old World. Disney Land Park Info. Online at http://www.dlp.info/History/Chapter2-2.htm .
Plowright. (2006). Disneyland Paris (Euro Disney). About Travel With the Kids. Online at .
Wikipedia. (2010). Disneyland Resort Paris. Wikimedia, Ltd. Inc. Online at .
Wikipedia1. (2010). Hong Kong Disneyland. Wikimedia, Ltd. Inc. Online at http://en.wikipedia.org/wiki/Hong_Kong_Disneyland#cite_note-0
6. Personal opinion
The global strategy is effective as it regards numerous areas, all focused on the overall development of Disney. ut since the strategy has numerous applications, it is only natural that some are better received that others. For instance, I believe that the decision to expand onto other continents was extremely wise as it not only increases profits, but it protects the company against economic features that might affect one continent and not the other. Furthermore, I disagree with the copyright strategy as I believe that by dismissing it, Disney would be the beneficiary of free publicity.
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Disney Animation - John Lasseter
There are several forms of interpersonal power evinced within the Lasseter case study. Foremost among these is coercive power, which is subservient to relationship power in terms of empowering the individual (Boldt et al., 2007, p. 43-44). Since Lasseter went above his immediate supervisors to get the pilot for computerized animation, his immediate supervisors coerced the studio head to dislike the idea and ultimately used it. This sort of coercive power was also responsible for Lasseter's firing after the failed pilot. There is also an example of legitimate power in this case study, as Lasseter obtained his positions at Disney and Pixar through his own prowess at animation. eward is also evinced, as Lasseter was able to reward Jobs for employing him by making stellar contributions to the former's company.
The two faces of power appear in this article in that there are situations in…
Boldt, R.W., Witzel, M., Russell, C., Jones, V. (2007). Replacing coercive power with relationship power. Reclaiming Children & Youth. 15(4): 243-248.
McCuddy, M.K. (Date). The Louis S. And Mary L. Morgal Chair of Christian Business Ethics and Professor of Management, College of Business Administration, Valparaiso University.
They can participate in a variety of programs from credit unions to service awards, contests, and other programs. There are employee stores in many locations, and childcare facilities in California and Orlando. Because of the allure of Disney, some experts call this capturing the "heart" of the employee. They buy in to the company's belief system and represent it totally, because the entire corporate ideals mesh with their own.
Another motivational technique is an extensive training environment for all employees. They offer an Executive Development Program called "Disney Dimensions," and a program called "Disney Way" that introduces the many diversified companies to management and above, and it offers training in professional and management development. Employees also participate in programs on ethics, integrity, and diversity. Most inspirational is the e-learning program, that will allow employees anywhere in the world to continue their education online.
Motivation at Disney is mostly about the…
Editors. (2010). Selected financial data. Retrieved 13 March 2010 from the Disney Corporation Web site: http://amedia.disney.go.com/investorrelations/annual_reports/WDC-10kwrap-2009.pdf.
Editors. (2010). Standards of business conduct. Retrieved 13 March 2010 from the Disney Corporation Web site: http://corporate.disney.go.com/corporate/conduct_standards2 .html' target='_blank' REL='NOFOLLOW'>
Disney and Pixar
Disney owns Pixar outright, having acquired it in 2006 for $7.4 billion. In terms of business, Disney is a distributor of films, while Pixar is a production studio. That is to say, Pixar makes movies, and Disney markets and distributes them. Disney had an equity stake in Pixar, which came with a contract to produce three films. This has been the relationship between the two companies since the first Pixar movie, Toy Story. After that film, Pixar's head Steve Jobs insisted that Pixar, at the time an independent company, would have equal billing and equal profit sharing. During that period, the two companies were strategic partners. It was a natural move, then, for Disney to acquire Pixar. After the acquisition, Pixar's strategy shifted towards more growth. The cost of computer animation was declining, and Disney wanted to see more films, but maintaining Pixar's standards of excellence. This…
f Disney hedges its yen royalty cash flow then earnings would be stabilized and risk would be reduced. n order to efficiently hedge its yen royalty cash flow, it is recommended that Disney take out short-term loans in yen in order to match its revenue stream. This will allow the company to have cash inflow and outflow in yen. The minimum amount of yen that is borrowed should be equal to reducing short-term borrowing to 1983's 43% debt/capitalization ratio. This borrowing should help Disney to maintain the company's favorable credit rating and reduce short-term borrowings.
Disney should forego hedging to speculate exchange movements. Because of this, the amount of revenue that is hedged should not exceed royalty revenue amounts. t is recommended that Disney opt for 10-year term hedging strategies and that hedging should not exceed ¥15 billion -- which is equal to the amount of term loan. During this…
It is recommended that the Walt Disney Company hedge its current royalty cash flow in order to protect against future fluctuations in currency. It is estimated that future annual yen revenue streams exceeding ¥8 billion would create currency exposure for the Walt Disney Company. Due to the recent 9% decline in the yen's value, management is concerned about how currency depreciation such as this will impact the company; any further depreciation in the yen's value would significantly reduce the dollar value of future royalty receipts. Additionally, because of Disney's recent acquisition of Arvida Corporation and the increase in debt, it is advised that Disney should do everything in their power to not put the corporation in a difficult situation. Disney's investors, creditors, and shareholders are risk adverse and any decisions that they make can and will impact Walt Disney Company. These investors, creditors, and shareholders could force the company to produce higher rates of return, which would significantly impact Disney's revenue streams.
If Disney hedges its yen royalty cash flow then earnings would be stabilized and risk would be reduced. In order to efficiently hedge its yen royalty cash flow, it is recommended that Disney take out short-term loans in yen in order to match its revenue stream. This will allow the company to have cash inflow and outflow in yen. The minimum amount of yen that is borrowed should be equal to reducing short-term borrowing to 1983's 43% debt/capitalization ratio. This borrowing should help Disney to maintain the company's favorable credit rating and reduce short-term borrowings.
Disney should forego hedging to speculate exchange movements. Because of this, the amount of revenue that is hedged should not exceed royalty revenue amounts. It is recommended that Disney opt for 10-year term hedging strategies and that hedging should not exceed ¥15 billion -- which is equal to the amount of term loan. During this 10-year term, Disney should have the flexibility to use any favorable method to increase revenue streams and decrease short-term borrowings and debt.
And it was rightly found in a life form which we encounter daily in our real lives- insects. ightly, insects possess the shape, form as also the texture that aligns perfectly within the realm of computer technology and the restricted movement was also not a vital challenge to the evolving medium of animation. This started with "A Bug's Life." From then onwards, the Pixar Studio has gone even more into the details of character design which were not believed to be possible till that period, like fantasy monster, fishes and cartoon superheroes. Like the 2D animation prior to that, 3D is yet to defeat the human form in any means in which the characters are able to act in a natural manner and no look like models made of plastic or wooden sculptures in the absence of the life form inside them. (White, 33)
The initial stage of…
Belgrave, Tito a. Applying the 12 principles to 3D animation. July, 2003. http://features.cgsociety.org/story_custom.php?story_id=1429
Collie, Craig. The Business of TV Production.
Cambridge University Press. 2007.
Cusson, Roger; Maffei, Pia; Discreet Logic Inc. 3ds Max 7 Fundamentals and Beyond Courseware. Focal Press. 2005.
Disney Character: Genie from Aladdin (1992)
I identify with the Disney character The Genie from Aladdin for three main reasons. First, the Genie is protean: he is capable of taking many forms and dealing with a broad variety of circumstances. Second, the Genie is powerful. Although he uses magic to exhibit his powers, one could argue that people use their own creativity and intellect in a similar way. Finally, the Genie knows his own limitations. He knows when he needs the help of someone else to escape the lamp in which he's trapped. In claiming that I identify with the Genie, I am not suggesting that I myself have magical powers: no human being does. But the Genie does seem to be a profound symbol for imagination, creativity, and possibility. As I hope to demonstrate in my conclusion, it is these aspects of the Genie -- rather than his bright…
Aladdin. Dir. Ron Clements and John Musker. Perf. Robin Williams, Scott Weinger, Jonathan Freeman, Gilbert Gottfried. Walt Disney Pictures, 1992. Film.
Johnson, Malcolm. "It's a Magic Carpet Ride with Williams." Hartford Courant. November 25, 1992. Web. Accessed 28 February 2014 at: http://articles.courant.com/1992-11-25/features/0000109392_1_aladdin-vizier-jafar-princess-jasmine
Poole, Chris. "High Order Bit." YouTube. Web 2.0 Summit, San Francisco, October 17-19, 2011. Web. Accessed 28 February 2014 at: http://www.youtube.com/watch?v=e3Zs74IH0mc
"Protean." Merriam-Webster Dictionary. Web. Accessed 28 February 2014 at: http://www.merriam-webster.com/dictionary/protean
Disney's American project ultimately never manifested due to a slew of different reasons. However, one of the most fundamental breakdowns in the process was definitely stakeholder communications. The project had a lot of support from many people in the community. The project would have resulted in the creation of many local jobs and been an enormous driver of economic activity for the local community. Furthermore, it was Disney's vision that the theme park would be even more extraordinary source of pride for the American population in general. Not everyone shared this vision however. James McPherson, Princeton professor, believed that the site was too significant historically to be trivialized and commercialized by Disney.
The project's failure was due to the miscommunication with key stakeholders in the planning phase. It is likely that if Disney communicated better with these stakeholders early on in the project, then the project…
Benta, D. (2011). On Best Practices for Risk Management in Complex Projects. Informatica Economica, 142-152.
Hollmann, J. (2009). Recommended Practices for Risk Analysis and Cost Contingency Estimating. AACE International Transactions, 1-14.
The Walt Disney
The Walt Disney Company
The Walt Disney Company
An organization is any social entity that has a well-designed structure to coordinate its functions, and the organization has to have a specific goal. Most organizations hardly work internally alone, but rather involve the external environments. Some organizations are profit oriented, like the business organizations, while others are non-profit making (Daft et al. 2010). In this context, a contemporary focus is overlooked towards the Walt Disney Company, a profound firm dealing with mass media and affiliated industrial operations.
Brief Company Profile
Walt Disney Company was founded in 1923, and has always kept the reputation in providing quality and extremely creative products, which consumers have loved ever since. The organization specializes in providing quality entertainment, services of media communication, broadcasting, television programs and live performances. The company, which is located in California (United States), exemplifies exponential characteristics that…
Barry, L. (2009) Think Like an Iconoclast: The Principles Of Walt Disney's Success: Rotman Magazine, Pg 108-110.
Daft, R.L., Murphy, J. & Willmott, H. (2010) organization Theory and Design: New York, Cengage Learning EMEA.
Forester, M. (2002) Table-Talk Perspective: Chain Store Age, 10870601, Vol.78, Issue 11.
Gershon, R.A. (1996) The Transnational Media Corporation: Global Messages and Free market Competition: New York, Routledge.
alt Disney including: a history leader- page applying leadership traits-: inspiration, goal setting, praise recognition, training/coaching, problem solving, planning,
alt Disney: Leadership style
alt Disney was a creative man who built an empire around his vision. Love or hate his product, he created a distinct, family-focused 'Disney style' of entertainment. Before alt Disney, cartoons were regarded as largely derivative forms of entertainment, as a warm-up to the feature film. Disney placed cartoons front and center of the American entertainment experience during a time when movies were one of the central ways in which Americans came together to enjoy a commonly-enjoyed fantasy. He later parlayed this success into television, and even into theme parks which brought the cartoon experience to life. Disney was able to create his cutting-edge vision through near obsessive control of his product and tunnel-vision focus upon his goals. He was a transformative leader, inspiring his subordinates with…
Cherry, Kendra. "Transactional leadership." About.com. 2012. [30 Nov 2012]
Krasniewicz, Louise. Walt Disney: A Biography. Greenwood, 2010
Straker, David. "Transformational leadership." Changing Minds. 2012.
Marketing Strategies of the Shanghai Disney esort
Shanghai Disney esort
Brief History and Facts
Target Market for the Shanghai Disney esort
The Marketing Strategies of the Shanghai Disney esort
Integration with the Chinese Culture
The Major esort Segments
Entertainment and ecreational Facilities
The Most Potential Customer Segment
Why Chinese Market?
Segmentation for Promotional Campaigns
Selection of Promotional Mediums
Overall Plan of Shanghai Disney esort
Internal Environment (Strengths & Weaknesses)
External Environment (Opportunities & Threats)
Failed Market Strategy
Successful Market Strategy
Selection of the Chinese Market
Critical Analysis and Concluding Thoughts
Appendix 1: Introduction
The Shanghai Disney esort is an upcoming theme park in China. The resort is being built by the world's largest entertainment corporation -- the Walt Disney Company. Consisting of theme parks,…
Clow, K.E. & Baack, D. (2009). Integrated Advertising, Promotion, and Marketing Communicaitons, 1st Edition. New Delhi: Pearson.
Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness & Globalization - Concepts, 10th Edition. Mason, OH: South-Western Cengage Learning
Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26
Mullins, J.W., Walker, O.C. & Boyd, H.W. (2008). Marketing Management: A Strategic Decision Making Approach, 6th Edition. N.Y: McGraw-Hill
The confidence of Disney was to some extent based on the number of Europeans visiting U.S. Disney parks. The Europeans would be visiting the parks based in U.S. As they were in America but not going to America with the specific motive to pay a visit to the parks. Therefore these figures do not exactly show the popularity of Disney theme parks in Europe. The American Disney Parks are viewed as a part of the American experience and not as a complete holiday destination. All the predictions of attendance are based on parks inside the U.S. And Japan that is also much Americanized. (Euro Disney - Why it failed)
Besides one more striking mistake on the cultural front has been the attention to the wrong details. There will be very few Europeans who will be paying attention to the leather wallpaper when they cannot get their normal breakfast or wine…
Dinechin, Florent de. (1994) "Euro Disney: Marne-le-Vallee, France Earth" Retrieved at http://www.galactic-guide.com/articles/2R56.html. Accessed 3 October, 2005
Disney World Paper" Retrieved at http://homepages.wmich.edu/~j0iskend/disney%20world%20paper.doc. Accessed 2 October, 2005
Euro Disney SCA: Perspectives from two Cultures" (2002) Retrieved at http://exams.infodiv.unimelb.edu.au/2002/economics/325303s2.pdf . Accessed 3 October, 2005
Euro Disney - Why it failed." Retrieved at http://www.patrickzimmer.com/eurodisney.htm . Accessed 3 October, 2005
Walt Disney is the largest entertainment company in the industry all over the world. Throughout the years the company ahs become a leader in the source of entertainment.an in-depth look at the company's financial processes [provides an insight of how the company became known, respected and loved by many people all over the world. Disney is a familiar household name due to the its lasting impact not only in American society but all over the world .from 1920's Walt-Disney has left an impact to people throughout the world for its entertainment which includes films, theme parks as well as resorts (Disney, 2013). Being a leading entertainment company in the world is an indication that the financial performance of Walt Disney has been secure since its inception. Everyone in the world enjoys entertainment and Walt Disney has natured and organization that provides entertainment to people just as…
Disney. (2013). Business and Ethics Standards. Retrieved September 25, 2013 from http://thewaltdisneycompany.com/about-disney /business-ethics
Disney. (2013). Code of Business Conduct and Ethics for Directors. Retrieved September 25, 2013 from http://thewaltdisneycompany.com/content/code-business-conduct-and-ethics-directors
The Walt Disney Company. (2010).Standards of Business Conduct. Retrieved September 25, 2013 from http://corporate.disney.go.com/corporate/conduct_standards2
Life of Walt Disney [...] two questions: How did Walt manage each functional piece of the business and develop needed organizational capabilities? In addition, how did Walt achieve strategic and financial objectives?
WALT DISNEY'S FINANCIAL BEGINNINGS
Walt began his career in Kansas City, Missouri, where his family lived, and for years, the business teetered on the brink of collapse. Disney learned how to manage what little funds he had, and continue with his work from these early experiences. While still in Missouri, he incorporated a company called "Laugh-O-gram Films." With his last $500 from the venture, he began a series of cartoons based on "Alice in Wonderland." When his money ran out, he headed to Hollywood, where he set up a "studio" in his uncle's garage, and "wrote to M.J. Winkler, a film distributor, announcing that he was 'establishing a studio in Los Angeles for the purpose of producing a…
Author Unknown. (1999). Walt Disney. Business Leader Profiles for Students. Retrieved November 25, 2002 from the Gale Research Web site: http://www.galenet.com/servlet/BioRCBennis , W., & Biederman, P.W. (1997). Organizing Genius: The Secrets of Creative Collaboration. Cambridge, MA: Perseus Books.
Editors. (2002). Walt's Story. Retrieved November 25, 2002, Disney.Go.com Web site: http://disney.go.com/disneyatoz/waltdisney/maincollection/waltsstoryepisode01.html
Eliot, Marc. (May 1993). The dark side of Uncle Walt. (Walt Disney). Los Angeles Magazine, v38 n5 p48(8). Fishwick, M.W. (1954). American Heroes, Myth and Reality. Washington, DC: Public Affairs Press.
Rich, Alan. (Jan. 1983). They used to call it Mickey Mouse U, but not these days. Smithsonian, v13 p46 (10).
Motivational Strategies at the Walt Disney Company
Since the 1920s, the Walt Disney Company has been providing world-class entertainment for millions of consumers around the world and is now a leading diversified international family entertainment and media enterprise. The company's consistent success is attributable in large part to the human resource policies that the Walt Disney Company has in place that motivate employees to provide consistently high quality customer service. To determine how this company has achieved this consistent level of success, this paper provides a review of the relevant peer-reviewed, scholarly and corporate literature concerning the Walt Disney Company and its motivational strategies, followed by a summary of the research and important findings concerning these issues in the conclusion.
eview and Discussion
Motivational strategies that relate to the corporation's success outlined in detail
Organizations that are successful at motivating their employees are characterized by a consistent approach that recognizes…
Dumas, M. (2008, Fall). Be our guest: Perfecting the art of customer service. Career Planning
and Adult Development Journal, 21(3), 79-83.
Company overview. (2014). Walt Disney Company. Retrieved from http://thewaltdisney company.com/about-disney/company-overview.
Jones, B. (2013, January 10). The secret to keeping employees engaged. The Disney Institute.
Walt Disney is the epitome of success through perseverance and hard work. The animator, filmmaker, and entrepreneur once said, "All of our dreams can come true, if we have the courage to pursue them." Disney had dreams that many did not think was possible to come true, and yet he continually proved to the world that anything was possible. The world of magic that we know of today would not have existed without the dreams and accomplishments of Walt Disney, who built veritable empires out of his own imagination. It is impossible to picture children's entertainment or theme parks without invoking the contributions of Walt Disney. His innovation and personal sacrifices required to make those innovations tangible realities have given us a world of magic and a world with no limitations to our imaginations.
Many have known Walt Disney to be the man who built the theme parks, particularly Disneyland…
Pat, Williams, How to Be Like Walt: Capturing the Disney Magic Every Day.
2) Bob, Thomas, Walt Disney -- An American Original.
3) Bruce, Handy, December 3, 2006, Escape Artist, The New York Times. Retrieved from http://nytimes.com .
4) Walt Disney Museum -- San Francisco
Walt Disney Company CSR
Walt Disney Company began as a small cartoon studio in 1923, produced its first sound-synchronized short five years later, its first full-color cartoon short in 1932 for which it received an Academy Award, and from there the Company catapulted to greatness with hits such as Snow White, Dumbo and Pinocchio. Disney expanded into live-action production, television, theme parks, and global productions over the decades with Walt Disney World among its major attractions, even as it grew the Disney Channel, merged with AC (in 1996), purchased Pixar in 2006, acquired Marvel Entertainment in 2009 and LucasFilms in 2012 (rebooting the Star Wars franchise).[footnoteRef:1] It appeals to a broad-based audience from young children to older generations, with cross-cultural demographic appeal as well. The vision of the company is to be a "leading diversified international family entertainment and media enterprise," consisting of media networks, parks, resorts, studios,…
Brown, J. Nuttall R. Beyond corporate social responsibility: Integrated external engagement, 2013.
Business Review (2013) The Walt Disney Company -- A leader. Web. Accessed
5 Jun 2016 from http://www.businessreviewusa.com/leadership/3827/The-Walt-Disney-Company-A-Leader-In-Corporate-Social-Responsibility
Freeman E. R. A Stakeholder Theory of Modern Corporation." In L.
Michael Eisner: A Lesson in Leadership
Men make history, and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.
Harry S. Truman (1884-1972)
In 1964, NBC clerk Michael Eisner made $65 a week. Though he only took one business course in his life, he obviously had a proclivity for business: in 1997, as CEO of Disney, Eisner earned over half a billion dollars. With absolutely no foundation in finance, he averted a Disney takeover when he became chairman in 1984 and by May 1998 he earned over $80 billion for Disney stockholders.
Eisner went to boarding school in Lawrenceville, New Jersey in the 8th grade. "I had always breezed through academically at Allen-Stevenson (my previous school), where I was used to being a leader in…
Capodagli, Bill, et al. (1999). The Disney Way. Hightstown, NJ: McGraw-Hill Publishing.
Connellan, Thomas K. (1997). Inside the Magic Kingdom: Seven Keys to Disney's Success.: Bard Press.
Eisner, Michael, et al. (1998). Work in Progress (1st ed.). New York, NY: Random House.
Fish, Stanley, et al. (1995). Inside the Mouse: Work and Play at Disney World.: Duke University Press.
Walt Disney Prospectus
#1 Disney offered a five-year bond at 4.5% for sale. These are classed as Global Notes and they were available in denominations of $2,000 minimum and $1,000 after the first $2,000. The notes cannot be redeemed prior to maturity, but the company can redeem at any time at fair value. These are fixed rate notes at 4.5% and they will be paid out semi-annually. The global notes means that they are cleared both in the United States and in Luxembourg, allowing the company to tap the European financial markets. One of the main underwriters, Deutsche Bank, is partly responsible for the European part of the issue. The debt is, however, wholly denominated in US dollars.
There are several steps that Disney undertook in order to enhance the marketability of the debt securities. First, the price and conditions of the issue need to be favorable for the market…
Disney Form 10-K for 2010. Retrieved May 15, 2017 from https://ditm-twdc-us.storage.googleapis.com/2015/10/2010-Annual-Report.pdf
Ingram, M. (2015) Six years later, Disney's acquisition of Marvel looks smarter than ever. Fortune. Retrieved May 15, 2017 from http://fortune.com/2015/10/08/disney-marvel/
Walt Disney Company prospectus: Global notes 4.5% due 2013. In possession of the author
The objective of this tight control is to ensure that the illusion of the Magic Kingdom is maintained -- it is destructive to the customer experience for a young child to see a man in a Donald Duck suit smoking a cigarette or going to the bathroom.
Disney's other businesses are also subject to tight controls. The company relies on both specific job descriptions and on training as part of the control system. Such control requires strong centralization and a significant level of managerial input over all aspects of the business. Thus Disney's internal processes are designed by management and enforcement of best practices is strict. The result is a seamless experience where customers can suspend their disbelief and enter a magic world.
The alt Disney Studios also takes a highly-controlled approach, even though its core businesses are creative. Disney focuses on market research to help guide its creative processes,…
The Walt Disney Company. (2012). Company overview. Walt Disney Company. Retrieved November 17, 2012 from http://thewaltdisneycompany.com/about-disney
Walt Disney Company 2011 Form 10-K. Retrieved November 17, 2012 from http://thewaltdisneycompany.com/sites/default/files/reports/fy11-form-10k.pdf
Indicate the type of debt Disney offers to the public for sale and discuss the various approaches Disney incorporated to ensure successful marketability of these securities
The type of debt that Disney offers to the public for sale include the company's debt securities, in one or more sequences, which might be senior debt securities or subordinated debt securities. In each of the aforementioned debt securities, it can consist of notes or other unsecured proofs of indebtedness. Another kind of debt offered to the public is the shares of the company's preferred stock. This stock might be issued to the public in the form of depositary proceeds, signifying a portion of a share of preferred stock. There is also the offer of the shares of Disney's common stock. There are also the offerings of warrants to buy any of the other securities that may be sold under the company's…
Disney Company. (2007). Prospectus Supplement.
Hoovers Inc. "The Walt Disney Company." Retrieved 27 November 2015 from: http://premium.hoovers.com/subscribe/co/overview.xhtml?ID=ffffrrjfysytjjfykj
Walt Disney Company. (2010). Form 10 Q. Retrieved 27 November 2015 from:https://thewaltdisneycompany.com/sites/default/files/reports/q1-fy10-form-10q.pdf
Walt Disney's Marketing Mix/Strategies
Product and Service Strategy
The products offered by Walt Disney are much more tangible and services. These products have offered Walt Disney high awareness among many customers in the market. The products are designed to meet the specific needs and preferences of the customers in the diverse market. Walt Disney has gone ahead to customize all of its products under certain characteristics of the company. These characteristics help to differentiate and demarcate its products from those of other brands in the market (Deodhar, 2013).
Prices of goods and services offered by Walt Disney are not low. Nonetheless, when one makes a comparison of the prices of products and services of Walt Disney and those of other competitor brands, he or she will realize that the prices are fair, with consideration of the quality and quantity of the products produced by Walt Disney. Pricing is…
Deodhar, S. Y. (2013). Why I Am Paying More: Price Theory and Market Structure Made Simple. University Press,
Hubbard, R G, and Anthony P. O. (2006). Microeconomics. Upper Saddle River, NJ: Pearson/Prentice Hall, 2006. Print.
McDaniel, C., D, Joseph F. H, and Charles L. (2014). Marketing 8. Harvard .University Press,
Salinger, Bob, & Len Testa. (2011). The Unofficial Guide to Walt Disney World 2011. New York: New York Press
Walt Disney Company
When Walt Disney returned from work with the ed Cross during World War One, his brother got him a job at a Kansas City art studio, and he started to experiment with animation. He and his partner made a deal with a local movie theater to run their cartoons, and the popularity of these allowed Disney to create his own studio. After losing the rights to many characters, Disney pursued the Mickey Mouse character and the third Mickey Mouse film, Steamboat Mickey, was an instant success. Many of the famous friends were created shortly thereafter. The company's first feature was Snow White and the Seven Dwarves in 1937, and it was an incredible hit, allowing the studio to produce a string of other now-classic films (Biography.com, 2017).
The company expanded into television and by 1955 it had opened a theme park. Disney has since evolved into an…
2016 Disney Annual Report. Retrieved April 27, 2017 from https://ditm-twdc-us.storage.googleapis.com/2016-Annual-Report.pdf
Biography.com (2017) Walt Disney. Biography.com. Retrieved April 27, 2017 from http://www.biography.com/people/walt-disney-9275533
Interbrand (2016) Global 100 Brands. Interbrand Retrieved April 27, 2017 from http://interbrand.com/best-brands/best-global-brands/2016/ranking/
Le, V. (2015) The world's largest media companies of 2015. Forbes. Retrieved April 27, 2017 from https://www.forbes.com/sites/vannale/2015/05/22/the-worlds-largest-media-companies-of-2015/#7a805f714161
Disney is positioned to continue as a profitable entity for the foreseeable future. Its businesses are strong, financials good and the company has a stable model. Disney could be involved in M&a activity, but as the largest company in the industry and having financial strength there is low likelihood that Disney will be purchased.
Memo. Founded in 1923, the alt Disney Company is a diversified entertainment company. Its businesses are mature, enjoying mainly organic growth. Revenues are stable, even through the economic downturn, although profits have slumped slightly. Disney is the industry leader and is the largest firm in the industry by all measures. It competes mainly in theme parks, television, movies and music.
Disney has strong financial ratios, marked by a low debt level, good liquidity and healthy margins. The company's returns are better than the industry average. Because of its solid financial position, Disney has few major threats…
Federal Reserve Bank of New York. (2010). Federal funds data. Federal Reserve Bank of New York. Retrieved April 30, 2010 from http://www.newyorkfed.org/markets/omo/dmm/fedfundsdata.cfm
BEA. (2010). Gross domestic product: Fourth quarter 2009. Bureau of Economic Analysis. Retrieved April 30, 2010 from http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm
Hernandez, J. (2010). U.S. inflation report gives Fed breathing room. New York Times. Retrieved April 30, 2010 from http://www.nytimes.com/2010/02/20/business/economy/20econ.html?adxnnl=1&adxnnlx=1272618054-ellf4Oepfl12/+t71Oy+7g
MSN Moneycentral: Walt Disney Co. (2010). Retrieved April 30, 2010 from http://moneycentral.msn.com/companyreport?Symbol=DIS
Politics of Disney Land
There were a number of different reasons that Disney's attempt to create a theme park in Virginia was so widely debated and controversial. Perhaps the best way to deconstruct that controversy is to identify relevant stakeholders and address their concerns and then compare them to one another.
One of the most eminent stakeholders was Disney itself. The company was attempting to build an American history theme park based on the very history of the country itself. In doing so, Disney was looking to generate revenue by capitalizing on all of the tourist money that it could attract to its park. Its hopes to do so were largely bolstered by the fact that the hite House is not too far from the proposed location, and that there are a number of other historic sites (many of which pertain to the Civil ar) in that area as well.…
Kotz, Nick and Abramson, Rudy. "The Battle to Stop Disney's America." 1994. Web. www.cosmosclub.org http://www.cosmosclub.org/web/journals/1997/disney.html
Krauthammer, Charles. "Who's Afraid of Virginia's Mouse?" http://wesclark.com 1994. Web.
Since this control stems from the highest chain of command, a company's policies and procedures are usually directed by this authority (Droege, n.d.). Eisner took various actions in efforts to revive the company such as changing the organizational structure, hiring new management, controlling movie budgets and adopting a new company name.
This control mechanism not only depicts the extent of the suitable product but also influences the final product provided to customers. In Walt Disney Company, this control mechanism is evident in the company's decision to enter into film production after the failure of its initial cartoon business. The focus of the film production business is to maintain wholesome entertainment for the family.
Functions of these Control Mechanisms:
The major similarity between these four types of control mechanisms is that they have a significant effect on planning and organization of the company. These four control mechanisms are also…
Droege, S.B. (n.d.). Management Control. Retrieved October 19, 2010, from http://www.referenceforbusiness.com/management/Log-Mar/Management-Control.html
Housley, S. (2003). Case Analysis of the Walt Disney Company: The Magic of Disney. Retrieved from Haas School of Business -- University of California website: http://faculty.haas.berkeley.edu/meghan/299/Case_analysis_Disney4.pdf
Walt Disney Conflict
Sources of Conflict and Politics that have Plagued Walt Disney in the Past
Walt Disney has had quite a number of highs and lows over the past two decades. One of the biggest problems that they faced during that period was excessive authority by the company's executives. This made several members of the upper management to feel disenfranchised by the executive. This problem started by the appointment of Michael Eisner as the company's CEO. Upon his appointment to the position, Michael Eisner brought with him a new style of management; he required that every important decision that was to be made by the corporation had to pass through him. This centralized decision making process and slowed down the company's decision making process. This, in turn, slowed down some aspects of its operations and also the speed with which it developed new strategies. Thus, within a few years…
Boundless. (2015, July 21). Sources of Power. Retrieved March 3, 2016, from Boundless Management: https://www.boundless.com/management/textbooks/boundless-management-textbook/leadership-9/defining-leadership-68/sources-of-power-339-7332/
Grover, R. (2007, February 4). How Bob Iger Unchained Disney. Retrieved March 3, 2016, from Bloomberg: http://www.bloomberg.com/bw/stories/2007-02-04/how-bob-iger-unchained-disney
Heil, K. (n.d.). Strategy In The Global. Retrieved March 3, 2016, from Reference for Business: http://www.referenceforbusiness.com/management/Str-Ti/Strategy-in-the-Global-Environment.html
Stapleton, S. (2014, March 17). The Five Sources of a Leader's Power, and how (and how not) to use them. Retrieved March 3, 2016, from LinkedLn: https://www.linkedin.com/pulse/20140317135313-14015966-the-five-sources-of-a-leader-s-power-and-how-and-how-not-to-use-them
For example, both jobs could have employee of the month programs with special perks, like free lunches, special parking spots, longer break periods and other small luxuries that allow the employee to valued and valuable. Moreover, once the individuals in these positions have at least three years of time with the company, they'll become eligible for more enticing intrinsic benefits, such as decision-making power and the ability to choose specific assignments. While these types of compensation don't have the same allure as financial ones do, they do have the appeal of giving each employee power, more autonomy and a higher degree of ability in enjoying one's job.
For instance, neither job position will receive a commission, but both will receive performance-based bonuses. For example, the security manager will receive a bonus of 10% of his monthly salary based on keep a low or steadily declining rate of crime. The facility…
Bohlander, G.W. Snell, S. (2007) Managing Human Resources. Mason: Thomson Learning
Fundamentals of HR Management. Chapter 11: Establishing Rewards and Pay Plans p. 284-310
Politics Walt Disney
Conflict, Politics, and Conflict esolution
A major source of conflict that plagued Walt Disney in the previous periods was organizational conflict. In particular, organization conflict is defined as the battle that takes place when the goal-oriented behavior of one party impedes and interferes with the goals of another party. In this case, organizational conflict came about when Michael Eisner the CEO of Walt Disney started to lose the support of the board of directors owing to his centralized decision-making and as a consequence, failure of the company's performance (Jones, 2013). Eisner's centralized decision-making insisted that he approve all decisions for the company, which slowed down the organization. This hindered the development of new strategies.
Interventions used by Iger
The approach undertaken by Iger with respect to conflict resolution appears to be more of a compromising approach. In particular, the case study outlines the manner in which immediately…
Aquinas, P. G. (2008). Organization Structure & Design: Applications And Challenges. New Delhi: Excel Books.
Gupta, A. K., Gorindarajan, V. (2003). Global Strategy and the Organization. John Wiley & Sons Publishers.
Jones, G. R. (2013). Organizational Theory, Design, and Change, Seventh Edition. New York: PH Professional Business.
Street USA: Designing American Idealism
This paper looks at the concept of Main Street as a form of American idealism, and attempts to determine how an arena as massive as Times Square can authentically work as New York's main street. The concept of "Main Street" in terms of America in general refers to the primary street in the center of a city or town, which is a destination of sorts. This is where the primary attractions of the town generally are along with the pillars of the community. Thus, it's common to find post offices, schools, banks, churches and city halls located on or near a particular town's main street. It's also very common in America to find forms of entertainment and relaxation along a particular town's main street. This is why things like cinemas, theatres, concert halls, shops and restaurants generally orbit out from a city's central main street.…
Historicalquarter.com. (2013, January). The Evolution of NYC Times Square. Retrieved from historicalquarter.com: http://www.thehistoricalquarter.com/the-evolution-of-nyc-times-square/
Iovine, J. (1998, october 15). A Tale Of Two Main Streets. Retrieved from NYtimes.com:
Younger, C. (2010, July). Dissecting Disney's Lands: Main Street USA. Retrieved from Disneyology.blogspot.com: http://disneyology.blogspot.com/2010/06/dissecting-disneys-lands-main-street.html
Disney's Exit From Video Game Publishing
Disney's primary strategic objective is to product high-quality content through their entire product mix which consists of a wide variety of different goods, services, and media products. Disney's mission statement reads as:
"The mission of The alt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (The alt Disney Company, N.d.)."
Disney has just recently made a decision to cut its video gaming segment which was referred to as the Disney Interactive Studio and was staffed by roughly three hundred employees; despite the fact that the publically boasted about the success of the self-published video game unit and the market gains that it was making…
Barnes, B. (2016, May 10). Disney, With Mixed Earnings, Is Shutting Video Game Line. Retrieved from The New York Times: http://www.nytimes.com/2016/05/11/business/media/disney-earnings.html
Morris, C. (2016, May 10). Why Disney unexpectedly quit video game publishing. Retrieved from CNBC: http://www.cnbc.com/2016/05/11/why-disney-unexpectedly-quite-the-video-game-business.html
The Walt Disney Company. (N.d.). News. Retrieved from The Walt Disney Company: http://disneycompanyprofile.weebly.com/
Disney has been on the spotlight for the wrong reasons in the recent years because it started featuring controversial content in children's shows. Parents and the society have been annoyed by these apparent careless business media content productions. In around 2010, Disney came up with a show named "Shake it up." The theme and plot were wound around two best friends in adventure. Rocky Blue and Cece Jones were the protagonists in the show. They are working hard to become great dancers. They come into contact with Ty who also has a friend named Deuce Martinez. The new friends lead Cece and Rocky to performances in a local show named Shake It Up, Chicago" Consequently, the best friends consequently begin to experience fame and celebrity status. They have never been celebrities, so they have to learn the ropes to live with attention. They pursue raping and dancing ventures. Although the…
Contracts Law: Disney World Jurassic Park Amusement ide
The first question at issue in this study has to do with the termination of an employee for poor sales performance who entered into a non-compete agreement with the company, specifically that of Disney. The employee, Simpson agreed that he would not directly or indirectly compete with Disney as an agent, employer, broker, or contractor for one year from the date of termination. Simpson has argued that he has a wife and three children and that the non-compete agreement should not apply as he has a right to earn a living and this includes anywhere in the United States. Three questions are posed: (1) Is the restriction likely to be found reasonable by a court of law? (2) Does the agreement restrain trade? (3) What change if any would you make to the restrictive wording above for the future?
In answer to…
An Introduction To Corporate Regulation and Standardization (2013) Legal Practitioner. Retrieved from: http://legal.practitioner.com/regulation/standards_9_3_1.htm
Corbin, A. (1919) Conditions in the Law of Contract. Yale Law School. 1 Jan 1919. Retrieved from: http://digitalcommons.law.yale.edu/cgi/viewcontent.cgi?article=3855&context=fss_papers
Entire Agreement (2013) Contract Standards. Retrieved from: http://www.contractstandards.com/contract-structure/general-provisions/entire-agreement
Glazov, J. (2009) Liquidated Damages In Construction Contracts Part 1 -- What Are Liquidated Damages And Why Have Them. Construction Law Today. Retrieved from: http://www.constructionlawtoday.com/2009/04/liquidated-damages-in-construction-contracts-part-1-what-are-liquidated-damages-and-why-have-them/
alt Disney Company Scenario
Scene: Fiscal Karat (FK), host of TV's Let's Talk Money, is seated at the center of an oak conference table. Let's Talk Money is a weekly PBS talk show that interviews business leaders and often finds government officials to debate certain ideas and programs. Tonight's episode features Mr. Michael McDuck (MM), CEO of alt Disney Company and Mr. Rigid B. Crat (RC), Senior Administrator for the U.S. Treasury's Anti-trust Division.
FK: Good evening and welcome to Let's Talk Money, your weekly adventure into provocative and interesting monetary topics ranging from mild to wild. Tonight, a special treat for the kid in us all -- Michael McDuck, CEO of alt Disney goes head to head with the Administration's Senior Anti-Trust Maven, Rigid B. Crat. elcome gentlemen!
First though, let's take a moment to establish a bit of background. The alt Disney Company is a multinational mass media…
Disney Vows to Investigate Claims of ABuse at Factories. (2005, June). Retrieved from SACOM: http://sacom.hk/archives/66
J&J, Walt Disney, Kraft Foods Top Rankgin. (2010, October 13). Retrieved from Environmental Leader: http://www.environmentalleader.com/2010/10/13/jj-walt-disney-krafts-foods-top-csr-ranking/
Hearing: Are Government Contractors Exploiting Workers Overseas? (2011, November 2). Retrieved from Sparky - Keeping You Plugged In: http://mssparky.com/2011/10/hearing-are-government-contractors-exploiting-workers-overseas/
Areeda, P., & Hovenkamp, H. (2011). Fundamentals of Antitrust Law. New York: Kluwer Law.
cDonalds' themselves have faced the fact that children need to learn a healthy food choice early on to lead healthy and productive lives. It is fallacy to believe that it is up to a fast food corporation to instill diet habits in children, and it should be noted that Disney Theme Parks would continue to have cDonalds on the premises, (Abramowitz, 2006). Ultimately, it is up to parents to teach children about healthy food choices and dictate what children should or should not eat.
Children are highly impressionable consumers. "Children see 40,000 advertisements a year on television alone" (Gavin, 2005.) arketing food toward children is by no means solely done via the fast food industry and processed food producers believe that children represent the largest untapped market for the purchase of their products. As a result, more and more advertisers are focusing food commercials on children, who have difficulty discerning…
McDonalds' themselves have faced the fact that children need to learn a healthy food choice early on to lead healthy and productive lives. It is fallacy to believe that it is up to a fast food corporation to instill diet habits in children, and it should be noted that Disney Theme Parks would continue to have McDonalds on the premises, (Abramowitz, 2006). Ultimately, it is up to parents to teach children about healthy food choices and dictate what children should or should not eat.
Children are highly impressionable consumers. "Children see 40,000 advertisements a year on television alone" (Gavin, 2005.) Marketing food toward children is by no means solely done via the fast food industry and processed food producers believe that children represent the largest untapped market for the purchase of their products. As a result, more and more advertisers are focusing food commercials on children, who have difficulty discerning reality from what they see on television. The numbers are clear - children aged 5-13 represent 36.8 million consumers in the United States and can influence a total of $100 billion in food spending by adults. Parents are much more likely these days to listen to the child's opinion regarding food purchases, and advertisers see that market as wide open (McCue, 1996). It may be that the shake up between McDonalds and Disney is simply a way to approach the market from a new angle.
Breaking ties with Disney can aid McDonald's in revamping their corporate responsibilities as well. The contract was very strong and dominating with not much leeway for McDonald's to introduce alternative items in the Happy Meals. According to the article, there is a market for "puzzle games and the plastic characters" (Abramowitz, 2006). McDonald's
..in the same manner as their guests and if they operate with this type of beliefs they can ensure everyone gets a dose of the Disney magic." (Waltz, 2007)
V. DISNEY ORGANIZATIONAL CULTURE
Waltz (2007) states that the organizational culture of Disney is build upon: "...innovation, quality, community, storytelling, optimism, and decency because the foundation of the company was based on the very same culture we see today in the above mentioned beliefs of Walt Disney." The work of Arnie Witchel entitled: "A Model for Implementation of Organizational Development in the Human Resources Area" relates that: "A few years ago, Walt Disney World consciously decided to move its culture toward a paradigm of "Performance Excellence." This concept affected all human resource areas, with concentration on eight key actions that would affect the culture, including breaking down barriers, sharing information, risk taking, teamwork (Performance Excellence, 1994). This is an ongoing change…
Grant, Robert M. (nd) Euro-Disney: From Dream to Nightmare, 1987-94. Case Fourteen.
Suit, Douglas P. (2004) Magic for Sale. Workforce Management, September 2004, p. 35-40.
Waltz, Johnny (2007) the Magic of Disney's Organizational Behavior Concepts. 23 Sept 2007. Associated Content. Online available at http://www.associatedcontent.com/article/381660/the_magic_of_disneys_organizational.html?page=2
Witchel, Arnie (nd) a Model for Implementation of Organizational Development in the Human Resources Area - Organizational Development Model for Human Resources. Witchel & Associates. Online available at http://witchelandassociates.com/OD%20Model.htm
ICT Use is Applied to the Tourism and Hospitality Industries
This work in writing conducts a critical evaluation of how use of ICT is applied to the tourism and hospitality industries. This work in writing will evaluate the Disney hospitality and tourism website located at http://disneyland.disney.go.com/.
The United Nations Conference on Trade and Development reports that the tourism industry has undergone a transformation by the information and communication technologies (ICT) and that the Internet has "dramatically changed the way in which consumers plan and buy their holidays. It has also affected how tourism providers promote and sell their products and services." (2002) The market for tourism is reported to be highly reliant on information and stated as an example is "A consumer in Canada wanting to stay in a remote hotel on a Thai island needs up-to-date information about boat connections, activities on offer, and even recommendations from other travelers.…
Cantoni, L.; Kalbaska, N.; and Inversini, A. (2009) E-Learning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport and Tourism Education. Retrieved from: http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol8no2/13RN263Cantoni148to156.pdf
ICT and Tourism: A Natural Partnership (2002) United Nations Conference on Trade and Development. Retrieved from: http://www.unctad.org/templates/Page.asp?intItemID=3609&lang=1
Law, R. et al. (2010) Website Evaluation in Tourism Research. Progress in Tourism Management. Vol 31 (3). Retrieved from: http://bournemouth.academia.edu/DimitriosBuhalis/Papers/133161/website_evaluation_in_tourism_research
O'Connor, Peter and Murphy, Jamie (nd) A Review of Research on Information Technology in the Hospitality Industry. Retrieved from: citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.131...
According to Kepler Equities, there will be a 5% average growth in sales over the next five years for EuroDisney as a result, and breakeven is considered to be achievable in the 2012 timeframe. While EuroDisney can't compete with a strong British Pound and Euro relative to the weak American dollar, they can do what Disney does best, and that is bring in the flashy, new rides and entertainment. In 2005 for example Space Mountain 2 opened and Buzz Lightyear's Laser Blast opened in 2006, with Toon Studios planned in 2007 and Tower of Terror for 2008. All these new attractions are meant for generating interest from young families and stop them from going over to Orlando when they can get the same experiences at EuroDisney.
What will be remembered as Eisner's folly or grand mistake, EuroDisney was built under the direction of Disney's previous CEO, down to the specifics…
For EuroDisney the challenge is how to attract and keep young European families, many of who spend less than ten days out of the country when visiting DisneyWorld in Orlando, FL. According to Kepler Equities, there will be a 5% average growth in sales over the next five years for EuroDisney as a result, and breakeven is considered to be achievable in the 2012 timeframe. While EuroDisney can't compete with a strong British Pound and Euro relative to the weak American dollar, they can do what Disney does best, and that is bring in the flashy, new rides and entertainment. In 2005 for example Space Mountain 2 opened and Buzz Lightyear's Laser Blast opened in 2006, with Toon Studios planned in 2007 and Tower of Terror for 2008. All these new attractions are meant for generating interest from young families and stop them from going over to Orlando when they can get the same experiences at EuroDisney.
What will be remembered as Eisner's folly or grand mistake, EuroDisney was built under the direction of Disney's previous CEO, down to the specifics of how Disney's most expensive castle of all was created, the centerpiece of the park which cost Disney 2.4 billion Euros. The soaring production costs put break-even well into the 21st century for Disney, as did the 6% royalties on all revenues Walt Disney Company imposed on EuroDisney for use of characters, branding, and intellectual property. These two financial decisions nearly led to the bankruptcy of the corporation formed to run the park. Given the continued weak dollar, the costs of production for Disney soared, as did the hotel and golf course introduction and ongoing maintenance costs.
Disney didn't take into account the currency fluctuations and the exacerbating effects this would have on attendance, in addition to the