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Disney is a well known brand across the globe; indeed, it is headed to achieving its mission to “Be one of the world's leading producers and providers of entertainment and information.” It is known to be the world leader majorly in five business segments; media networks, parks and resorts, studio entertainment, consumer products and interactive media. There is need therefore to have a thorough understanding of the possible product life cycle in the American market before the introduction of the product into the market. This can be done through analysis of NPI-new product introduction, growth and maturity.
New Product Introduction- the contemporary markets are competitive and in order for a new product to make an impact in the crowded market, it has to be of high quality, must be delivered on time and at the right cost (SMMT Industry Forum Ltd, 2017). With the market edge the Disney has across the globe, it will come into the new market with even better prices for packages that are equally good as other competitors in the entertainment market. The mission and objectives of the company will be well explained to the employees and they will form the campus of the direction of the company in the USA. The flexibility of the Disney products aforementioned...
The younger generation will be the main target of the observation and evaluation, and with the observation of at least half of the youth buying into the Disney idea, it will be apparent that the product is growing in the new market.
Maturity – the Disney product will be seen to have achieved the maturity if the product achieves the mission of being the leading producer and provider of entertainment in the USA, well over and above the competition. At this point, there will be sustained campaigns to ensure the new product continues meeting the demands and aspirations of the young generation in the USA through the versatility and variability of the products provided in the market.
Media methods to be used in the NPI
The media will be at the center of not only the introduction of the Disney in the American market but also its…
References
SMMT Industry Forum Ltd, (2017). New Product Introduction. Retrieved December 12, 2017 from https://www.industryforum.co.uk/expertise-3/new-product-introduction/
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