Use our essay title generator to get ideas and recommendations instantly
"
Gane 107) This potentially creates a stifling and an inability of women, the holders of virtue (especially given our imagery the virgin princess) to laugh at a torn dress and an exposed areola the way some European cultures do.
Fashion has become modern sexuality in the sense that it has the function of establishing these qualities or attributes. As everything gets drawn into this system gradually all culture is affected by this specific sexual character, not sex itself but sexualization; by an inverse movement sex itself is influenced by this new sexualization of all spheres, unique to our culture. As it is the feminine body which is the emblem of this process
The standards expressed by the Disneyland Princess are those that pervade the ideal, but do not represent the reality. In Bonbon land though the cow with its nipples frequently showing is not a "real" girl she is…
Works Cited
Auslander, Philip. Liveness: Performance in a Mediatized Culture. London: Routledge, 1999. 29 Apr. 2008
Baudrillard, Simulacra and Simulations. 1983, http://www.stanford.edu/dept/HPS/Baudrillard/Baudrillard_Simulacra.html
BonBonLand 2005, You can find some photos here: http://www.themeparkreview.com/europe2005/bonbonland/bonbonland1.htm
Cholodenko, Alan. "The Illusion of the Beginning: A Theory of Drawing and Animation." Afterimage 28.1 (2000): 9.
Compliance with Government Regulations and Current Issues - Initially, this joint venture between the Walt Disney Company and the Hong Kong government appeared successful as evidenced by the huge crowd it attracted since its opening on September 12, 2005 (Great Holidays and Hotels 2004, Giezl 2005). The very next day, Park chairman George Mitchell arranged for the opening of a second park in the adjacent lot. The government required an attendance of approximately 10 million visitors a year to approve land reclamation and the construction of a second park. The first and existing Park proved too small for the drones, which flowed into the Park, especially during the Lunar New Year holiday week, so that the gates had to be closed. Many of these visitors came all the way to Hong Kong to see the Park had to climb the fence and walls to get in. They also complained that…
Bibliography
1. BBC News (2006). Dogs' Fate Gnaws at HK Disneyland. BBC.co.uk. http://news.bbc.co.uk/2/hi/business/4717347.stm
2. Bowring, G. And Yung, C. (2005). Green Groups Keep Up Pressure on Disney. Hong Kong Standard: Jetsoft Enterprises, Ltd. http://skyscrapercity.com/showthread.php?4=1807658page=5
3. Disney.com.(2006). General FAQs. Disney.com.uk. http://park.hongkongdisneyland.com/hkdl/en_US/help/history?name=GeneralResortFAQPage
4. -. (2006). Park Rules and Regulations. http://park.hongkongdisneyland.com/hddl/U.S./general/termsOfUseDetail?Name=ParkRules
Disneyland
Disney is one of the most revered companies in the entire world. The company has excelled in many different areas including its Disneyland franchise. Disney success in this regard is due in large part to the type of corporate governance the company has embraced over the years The company presents these guidelines based on various subjects including but not limited to The composition of the board of directors, Functions of the board of directors, Implementation of the Guidelines, oard meetings, board leadership and Social Responsibility. As it pertains to reporting requirements the corporate governance guidelines explain that
"The Chief Executive Officer shall seek the advice and, in appropriate situations, the approval of the oard with respect to extraordinary actions to be undertaken by the Company, including those that would make a significant change in the financial structure or control of the Company, the acquisition or disposition of any significant…
Bibliography
Official Website of Disney Corporation, 2011. Implementation of the Guidelines. [online] (Updated 30 Jan 2011) Available at: http://corporate.disney.go.com / corporate/guidelines18.html
Official Website of Disney Corporation, 2011. Functions of the Board of Directors. [online] (Updated 30 Jan 2011) Available at:
All of these steps wee completed in ode fo Disney to espect and hono local customs and keep consistent with local values.
3.3 Pomotion - Definition and application to touism opeation
One of the moe multi-faceted of the 7 Ps, pomotion encompasses public elations, analyst elations with the investment community especially fo those companies who have publicly-taded stocks o secuities, and also includes managing a company's eputation online with social netwoks. Public elations is esponsible fo making sue potential customes know what a company has to offe, in addition to keeping stakeholdes in the company infomed about new poduct and sevice developments.
Initial pomotions of Disneyland Hong Kong wee heavily focused on television thoughout the Hong Kong egion (Landeth, 2005). These initial advetisements attempted to evoke the same aspiational selling of the oiginal Disneyland, not mentioned that only 22 of the 65 ides wee included and only half of the…
references of its Hong Kong customers and change to be responsive to them. (Balfour, Einhorn, 2009). Third, Disney needs to consider creating characters entirely based in Asia (besides Mulan) and creating more feature motion pictures to further support and strengthen their integrated marketing communications strategies. This strategy will support and strengthen their messaging from a leisure constraints model standpoint (McDonald, Murphy, 2008) and also effectively turn the in-park experience into an essential part of the marketing strategy itself (Echtner, Ritchie, 1991). Disney needs to specifically focus on Asian-inspired characters to better transform the experience of visiting the park into an indispensible part of the entire marketing experience for Hong Kong Disneyland.
5.0 Literature justification for the recommendation
All three recommendations, including the creation of entirely new and more exciting rides, to the development of more effective customer listening systems through the use of Web 2.0 and social networking technologies, to the development of better integrated marketing communications strategies based on characters created from regional insight and humor, would significantly help the park grow in attendance and relevance. Any successful branding exercise evokes the emotions it represents, and to do this the use of the leisure constraints model shown in Figure 3 is needed as a planning foundation.
Figure 3: Leisure Constraints Model
Source: (McDonald, Murphy, 2008)
There was little effort to adapt to local culture other than to require the employees to speak English and French (Travel Weekly; 10/24/1994; Godwin, Nadine (http://www.wired.com/wired/archive/10.02/disney.html).
When the park was built outside of Paris the same areas that are in the United States parks are in the Paris parks. There is a Main Street, Discovery area, Frontierland, Adventureland and other familiar areas. The problem became the fact that the areas are specific to the United States with little to no thought to the importance of the local culture and areas.
In addition to the areas being given the same themes and names, the shows remained the same. The shows included the "Buffalo Bill Wild West Show." Twice a night the show put cowboy atmosphere on stage and on the plates.
While this was and still is a very popular genre and theme in the United States it had very little…
References
Godwin, Nadine (1994) Disneyland Paris is new address in France for Mickey and Minnie. (Euro Disney renamed) Travel Weekly; 10/24/1994; Godwin, Nadine
Travel Weekly; 10/24/1994; Godwin, Nadine (accesse 8-5-06)
http://www.wired.com/wired/archive/10.02/disney.html
Bradsher, Keith (2004). Disney tailors Hong Kong park for cultural differences
It is hard to imagine (indeed, impossile to imagine) how a large company could not have a we presence as a central part of its marketing campaign. However, this does not that the company's wesite is as effective as it might e, or even very effective at all.
One of the consequences of the fact that wesites have ecome oth uiquitous and necessary is that there is actually less pressure on companies to make their wesites as elegant and effective as they used to e. In the early days of we marketing, wesites were in large measure still peripheral. This meant that most consumers relied on older methods of advertising (such as newspaper ads) and were lured onto the we y wesites that were especially clever or alluring.
Now the default method of marketing and advertising is we-ased, which means that the we is likely to e the first place…
bibliography would look like on a website.
To the question "Is the website designed to teach you something?" only two people answered "yes." I was a little surprised that so many people understood this because it seems to contradict some of the other answers. The eighteen people who answered "no" seemed to understand that the purpose of the site was to sell something, not teach something.
Finally, when asked whether the author's credentials appear on the site, fourteen people answered "yes." This is not true, because no author's name is actually given on the site. I think that what people were really answering when they said "yes" was that they thought that the Disney Company itself is a sort of an author.
Conclusion
I think that overall I learned about how websites should be designed from reading about the topic. In looking at research about websites I learned that there is a lot of agreement among people who study websites on what makes a good website. However, even though web designers seem to agree on what a website should look like, the people who actually use websites do not necessarily agree. I think that people are all different in terms of what they are looking for and in how they use a website. I think that web designers assume that everyone who uses a website will use it in the same way, but this is not what I found when I asked people about how they actually use sites.
In addition, special events should reflect the totality of the target market. Southeast Asian cultures have water splashing festivals for example, which could be used as an attraction to the park. The objective of the festivals should be to drive repeat business, and to give all visitors the sense that they have experienced something special, beyond just the normal park experience.
The third recommendation is to utilize membership clubs. These can not only serve to drive repeat business from locals, but can also serve as outreach to the broader target market area. The use of social networking can assist with this -- the major western sites in most of the region and QZone in the mainland. Membership clubs can receive special offers, but they can also be made aware of events, deals, and changes to the park. Moreover, membership clubs improve customer loyalty as well. They encourage members to focus…
Works Cited:
Chiang, S. (2009). Dinkey Disney springs a Shanghai surprise. The Standard Retrieved November 26, 2009 from http://www.thestandard.com.hk/news_detail.asp?pp_cat=11&art_id=91058&sid=26202974&con_type=1
Shen, L., Platten, A. & Deng, X. (2006). Role of public private partnerships to manage risks in public sector projects in Hong Kong. International Journal of Project Management. Vol. 24, 7, 587-594.
Esty, B. (2005). Structuring loan syndicates: A case study of the Hong Kong Disneyland project loan. Journal of Applied Corporate Finance. Vol. 14,3, 80-95.
Yeung, B. & Hui, E. (2002). Option pricing for real estate development: Hong Kong Disneyland. Journal of Property Investment & Finance. Vol. 20,6, 473-495.
The level of the investment also isolated them more in the case of a failure. They paid attention to the wrong details. Disney acted on American views of Europe rather than on native views, which could identify the important cultural differences. It appeared that the managers were too confident in their success to research the small details about European cultures.
In planning Euro Disney there were not any contingency plans put into place. The attitude towards customer habits was very complacent. They assumed that there would be so many customers every day, each staying an average number of nights spending an average amount of money. In America this would have worked because there is already a well established theme park culture. The European market proved to be a lot more unpredictable.
Up until now, Disney's venture into China has been anything but magical. The Hong Kong theme park, which opened…
Works Cited
Balfour, Frederik. 2009. "Disney Shanghai: Good for China, Bad for Hong Kong." 28 June,
2010. Business Week. Web.
Liu, Ling Woo. 2009. "Disneyland in Shanghai: A Second Try in China." 28 June, 2010. Time.
Web.
History of Disneyland
Walt E. Disney sat down on a bench at a small amusement park in California to watch his daughters play. While he was setting there, he noticed how tattered and filthy the small amusement park was. He also observed people's reactions to the different rides and noticed the parents of the children had nothing to do. They would be ready to go home halfway through the day, and their children were still playing and having fun.
This is where Walt started thinking about building a new type of amusement park. He wanted to create an amusement park that was clean, with safe rides, and one that had rides for and attraction for children and their parents. Eventually, this idea turned into Disneyland.
Years before he started construction on Disneyland, Walt completely created the entire theme park in his mind. He traveled the United States, and visited buildings…
References
http://www.scottware.com.au/theme/linkage/history.htm
http://www.disneylandsource.com/history / http://www.geocities.com/Hollywood/Boulevard/1877/history.html
http://www.disneydreamer.com/1970pics.htm
Bob Sehlinger. The Unofficial Guide to Disneyland, 1990. Hungry Minds, Inc.; ASIN: 002862615X; (September 1998)
ICT Use is Applied to the Tourism and Hospitality Industries
This work in writing conducts a critical evaluation of how use of ICT is applied to the tourism and hospitality industries. This work in writing will evaluate the Disney hospitality and tourism website located at http://disneyland.disney.go.com/.
The United Nations Conference on Trade and Development reports that the tourism industry has undergone a transformation by the information and communication technologies (ICT) and that the Internet has "dramatically changed the way in which consumers plan and buy their holidays. It has also affected how tourism providers promote and sell their products and services." (2002) The market for tourism is reported to be highly reliant on information and stated as an example is "A consumer in Canada wanting to stay in a remote hotel on a Thai island needs up-to-date information about boat connections, activities on offer, and even recommendations from other travelers.…
References
Cantoni, L.; Kalbaska, N.; and Inversini, A. (2009) E-Learning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport and Tourism Education. Retrieved from: http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol8no2/13RN263Cantoni148to156.pdf
ICT and Tourism: A Natural Partnership (2002) United Nations Conference on Trade and Development. Retrieved from: http://www.unctad.org/templates/Page.asp?intItemID=3609&lang=1
Law, R. et al. (2010) Website Evaluation in Tourism Research. Progress in Tourism Management. Vol 31 (3). Retrieved from: http://bournemouth.academia.edu/DimitriosBuhalis/Papers/133161/website_evaluation_in_tourism_research
O'Connor, Peter and Murphy, Jamie (nd) A Review of Research on Information Technology in the Hospitality Industry. Retrieved from: citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.131...
Marketing Strategies of the Shanghai Disney esort
Shanghai Disney esort
Brief History and Facts
Investments
Target Market for the Shanghai Disney esort
Demographic Segmentation
Psychographic Segmentation
The Marketing Strategies of the Shanghai Disney esort
Product Strategies
Integration with the Chinese Culture
Product Mix
The Major esort Segments
Entertainment and ecreational Facilities
Pricing Strategies
The Most Potential Customer Segment
Why Chinese Market?
Promotional Strategies
Segmentation for Promotional Campaigns
Selection of Promotional Mediums
Place Strategies
Overall Plan of Shanghai Disney esort
SWOT Analysis
a.
Internal Environment (Strengths & Weaknesses)
b.
External Environment (Opportunities & Threats)
Failed Market Strategy
Successful Market Strategy
Selection of the Chinese Market
Differentiation
Growth Strategy
Critical Analysis and Concluding Thoughts
Appendices
Appendix 1: Introduction
eferences
Executive Summary
The Shanghai Disney esort is an upcoming theme park in China. The resort is being built by the world's largest entertainment corporation -- the Walt Disney Company. Consisting of theme parks,…
References
Clow, K.E. & Baack, D. (2009). Integrated Advertising, Promotion, and Marketing Communicaitons, 1st Edition. New Delhi: Pearson.
Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness & Globalization - Concepts, 10th Edition. Mason, OH: South-Western Cengage Learning
Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26
Mullins, J.W., Walker, O.C. & Boyd, H.W. (2008). Marketing Management: A Strategic Decision Making Approach, 6th Edition. N.Y: McGraw-Hill
Old and young alike, holding tremendous excitement and thrill in its essence. for one feel that Disneyland has been the most popular business ever since. Cartoon characters created by Disney are known all over the world. With tourist rate more than any other park around the world, Disneyland provides amusement and festivity beyond expectations. Disneyland have higher attendance than their competitors thus proving to be one of the biggest American achievements.
Entertainment like Disneyland was not active and no one was much aware of this bustling entertainment coming in town, which along with it's colorful rides and well kept parks, brought various opportunities of business and exchange.
1]"Disneyland functions as an 'imaginary effect' concealing that reality no more exists outside than inside the bounds of the artificial perimeter" (Fjellman, 1992: 301). [1]
Why it would be exciting being involved with Disneyland is its everlasting activity and amusing atmosphere that it…
In Text Citations
1]&[2] Stories of the storytelling organization: a postmodern analysis of Disney as "Tamara-land." Date: 08-01-1995; Publication: Academy of Management Journal; Author: Boje, David M.
Lahiff, J.M. And Penrose J.M. (1997). Business communication: Strategies and Skills (5th edition).
Feng Shui's Course In Hong Kong
Hong Kong goes its own ways. Not entirely, of course, and obviously much less so since 1997, but it retains a certainly cultural autonomy. One way in which Hong Kong has continued traditional beliefs and practices that have faded on the mainland is the degree of dedication to the practices of feng shui. There are several reasons why Hong Kong has maintained such traditions. Some of these arise from the fact that islands tend to be both conservative and independent, holding to traditions as a strength.
Mainland Chinese officials see their current and future strength as arising from their economic modernization, as essentially arising from their flight from tradition. Hong Kong, while certainly attached to economic prosperity and legally a part of China, has because of its geography also maintained an attachment to its past.
Hong Kong, no matter how many legal times it…
Works Cited
Carroll, Robert. Feng Shui: The Skeptics Dictionary. www.skepdic.com/fengshui.html. 2010.
Chua-Eoan, H., StonerT. & Wong, B. (1987). How to keep the dragons happy. http://www.time.com/time/magazine/article/0,9171,964725,00.html#ixzz1apwioL5e
Cornell, http://www.rso.cornell.edu/hksa/hongkong.php.
Disneyland Hong Kong Feng Shui, http://www.disneyland-hong-kong.com/disneylandhongkongfengshui.htm.
Walt Disney is the epitome of success through perseverance and hard work. The animator, filmmaker, and entrepreneur once said, "All of our dreams can come true, if we have the courage to pursue them." Disney had dreams that many did not think was possible to come true, and yet he continually proved to the world that anything was possible. The world of magic that we know of today would not have existed without the dreams and accomplishments of Walt Disney, who built veritable empires out of his own imagination. It is impossible to picture children's entertainment or theme parks without invoking the contributions of Walt Disney. His innovation and personal sacrifices required to make those innovations tangible realities have given us a world of magic and a world with no limitations to our imaginations.
Many have known Walt Disney to be the man who built the theme parks, particularly Disneyland…
References
Pat, Williams, How to Be Like Walt: Capturing the Disney Magic Every Day.
2) Bob, Thomas, Walt Disney -- An American Original.
3) Bruce, Handy, December 3, 2006, Escape Artist, The New York Times. Retrieved from http://nytimes.com .
4) Walt Disney Museum -- San Francisco
In conjunction with this is the need to put more interactive media on the site, including video of a tour of the kitchen, which is one of the best equipped for creating pastries in Orange County. The e-marketing changes also need to include a customer forum area where the cafe's management asks for ways to improve and make their business more attractive to younger families. In keeping with the idea of making the cafe more accessible to younger families and students, offering free WiFi is a must-have. Students would stop in before classes started at the local high school to finish up homework, bringing their families for breakfast. In keeping with the change in image to being more innovative, free WiFi would attract a younger and more affluent customer base over time. Free WiFi would also be heavily promoted on the website as well.
The greatest measure of a successful…
Bibliography
Josh Bernoff, Charlene Li. "Harnessing the Power of the Oh-So-Social Web" MIT Sloan Management Review 49.3 (2008): 36-42. ABI/INFORM Global. ProQuest 12 Jun. 2008
Roderick J. Brodie, Heidi Winklhofer, Nicole E. Coviello, Wesley J. Johnston. "Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. " Journal of Interactive Marketing 21.1 (2007): 2. ABI/INFORM Global. ProQuest. 9 Jun. 2008
Mike Cooke, Nick Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.
ABI/INFORM Global. ProQuest 7 Jun. 2008
He wished to build the happiest place on the planet and this message continues to be handed over to the new recruits who join the organization presently also. Disney exists to give a guarantee to the Americans that are there for real. Disneyland is not just unreal, rather it is hyper-real. As a result it is possible to express of the corporate culture of Disney as being created. ("eading Organizations from behavior and experience to representation and experience," n. d.)
4) Explain how the four functions of management support the creation and maintenance of a healthy organizational culture
The four functions of management support the creation and maintenance of a healthy organizational culture as it leads to planning, organizing, leading and coordinating of resources and it is these 4 activities which recur across the institution and are extremely unified. Present features relating to management cover claims leading are distinct from…
References
Arnold, Paul. V. (2002) "Fixing manufacturing" MRO Today Magazine, Retrieved at http://www.progressivedistributor.com/mro/archives/mro%20coach/Lynch/FixingJJ02.htm
Bryman, Alan. (1995) "Disney and His World"
Routledge.
N.A. (2007) "Disney Institute Homepage" Retrieved at http://www.disneyinstitute.com/index.cfm
Tactics
It's been my experience that combining multiple forms of persuasion are the most effective. All of these forms of persuasion work best when they are presented in a positive context and quickly answering the "what's in it for me?" question for those being influenced. A large part of any successful influence effort is making the entire discussion positive, centered on those one is trying to influence. An example of deciding to go and visit relatives in Los Angeles is a case in point.
The majority of my family doesn't particularly like air travel with a few afraid of flying. Given the distance to Los Angeles, this made influencing them all the more challenging. Conversely, there are many attractions and things to do in Los Angeles and Orange County, and my entire family loves Disneyland. With a family friend attending UCLA and my aunt and uncle having moved there because…
(ikipedia, 1) Disney was emboldened in this strategy by the prototype in Japan, though we may now suggest that this effort was significantly aided by the greater interest of the Japanese in estern culture than many in estern Europe. Indeed, the Tokyo site would face few legal barriers, and would succeed momentously with little alteration of its American models required. Here, evidence of a closeness between Japan and the U.S. In terms of modern political and consumer norms suggests little legal obstruction or ethical concern from the Japanese public.
Hong Kong, by contrast, represents a mixed outlook where externalities are concerned. Particularly, the site seems in one regard be designed according to lessons learned from the initial failures in Paris. Namely, the cultural presentation of Hong Kong's Disneyland park and resorts is intended to reflect philosophical, cultural and aesthetic leanings of Hong Kong, rather than of America. This demonstrates the…
Works Cited:
DLP. (2004). Finding a Spot in the Old World. Disney Land Park Info. Online at http://www.dlp.info/History/Chapter2-2.htm .
Plowright. (2006). Disneyland Paris (Euro Disney). About Travel With the Kids. Online at .
Wikipedia. (2010). Disneyland Resort Paris. Wikimedia, Ltd. Inc. Online at .
Wikipedia1. (2010). Hong Kong Disneyland. Wikimedia, Ltd. Inc. Online at http://en.wikipedia.org/wiki/Hong_Kong_Disneyland#cite_note-0
This analyst adds that Andy Davies of the Tussauds Group that operates Alton Towers reports that park visitors subscribing to the "Magic Moments" DVD "simply see it as a fun souvenir," and adds, "esearch shows that our visitors have a positive propensity to purchase these products, providing themselves with a personalized reminder of the day they and their friends and family had at Alton Towers. The system proposed will allow guests to relive their unique day time and time again through personalized digital video footage'" (quoted in Tucker at 10).
These types of innovative marketing initiatives are important for a theme park competing in the United Kingdom today because of the approaching saturation levels that appear to be developing in some regions of the country. For instance, besides the historic attractions that are ubiquitous throughout the United Kingdom, Alton Towers is also in competition with a number of other theme…
References
"About Us," 2010. Alton Towers Resort. Retrieved from http://www.altontowers.com/about-us/ .
Brown, T., 2007, March 6. "Merlin Will Rival Disney with [Pounds Sterling]1bn Tussauds
Deal." The Daily Mail: 73.
Burling, R., 1985. Hill Farms and Padi Fields: Life in Mainland Southeast Asia. Englewood Cliffs, New Jersey: Prentice-Hall.
Ocean Park
The case involving the hometown favorite, Ocean Park in Hong Kong, going up against a new competitor, Disneyland, represents a trend that has revolutionized the business world in the last few decades. Many locations around the world have had their existing businesses in all industries be challenge by newly introduced multinational corporations. The trend is nearly universal a crossed all industries. McDonalds will enter an international market and challenge the local restaurants; Wal-Mart may open a new superstore and go up against local retail establishments. The Ritz Carlton may open a new luxury hotel that competes with establishments that over a century old. All these represent some of the challenges that are found in the modern business environment.
While the local company may have a long track record of operating success as well as decades of experience with the local culture, multinational companies have access to quantities of…
Professional need for compromise is seen in just about every field there is. The ability to evaluate the options and compromise for the sake of cohesive existence is something viewed as extremely valuable in professional settings.
The many problems that have been resolved in my marriage and raising of children have been done through the understanding of the importance of compromise. I have become so used to using the art of compromise to accomplish goals that I believe it can transfer easily to the professional setting.
The many needs that have been encountered at home and other settings where my family is concerned have educated me and I have been able to manipulate situations to benefit everyone involved. I believe this can transfer to a professional level because often times there has to be compromise to get an idea pushed through and accomplished. Working with others is something that I…
References
Congress' Lost Art of Compromise
Roll Call; 4/19/2005; John Breaux
Roll Call
Love me, love my furniture; She can't stand his old recliner. He dislikes her art. How do couples in second marriages blend their stuff?(FEATURES)(LIVING)
6. Personal opinion
The global strategy is effective as it regards numerous areas, all focused on the overall development of Disney. ut since the strategy has numerous applications, it is only natural that some are better received that others. For instance, I believe that the decision to expand onto other continents was extremely wise as it not only increases profits, but it protects the company against economic features that might affect one continent and not the other. Furthermore, I disagree with the copyright strategy as I believe that by dismissing it, Disney would be the beneficiary of free publicity.
ibliography
Disney Official Website, http://disney.com/,last accessed on October 15, 2007
Walt Disney Studios Company Profile, Yahoo Finance, 2007, http://biz.yahoo.com/ic/103/103440.html, last accessed on October 15, 2007
Disney Parks Launches First-of-Its-Kind Programming for Interactive Cable Networks; Introducing Disney Travel on Demand, Tech Web Network, May 15, 2007, http://www.techweb.com/showPressRelease.jhtml?articleID=X607994,last accessed on October 15, 2007…
Bibliography
Disney Official Website, http://disney.com/,last accessed on October 15, 2007
Walt Disney Studios Company Profile, Yahoo Finance, 2007, http://biz.yahoo.com/ic/103/103440.html , last accessed on October 15, 2007
Disney Parks Launches First-of-Its-Kind Programming for Interactive Cable Networks; Introducing Disney Travel on Demand, Tech Web Network, May 15, 2007, http://www.techweb.com/showPressRelease.jhtml?articleID=X607994,last accessed on October 15, 2007
TV, Parks, Consumer Products Drive Disney Gains, World Screen, August 2, 2007, http://www.worldscreen.com/newscurrent.php?filename=disney080207.htm, last accessed on October 15, 2007
Disney Parks
Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong?
Disney Strategic Planning was able to find the optimal mix of income, family composition by key demographics, and favorability of national government to their expansion in each region (Data Monitor, 2004). The one area they had the most trouble with from a cultural and media relations standpoint was Euro-Disney in Paris (Forman, 1998). Disney pressed on however as the potential to attract millions of visitors from the United Kingdom, Germany, Italy and throughout western Europe galvanized their commitment to this market (Kepler, 2005). Tokyo was a completely different experience, with many Disney fans asking for a park to be built there and the per capita income and demographic factors aligning with Disney's most loyal customer bases (Kepler, 2005). Hong Kong is one of…
References
Data Monitor (2004) -- EuroDisney Profile. Reference Code 16537. Publication Date November 2004. New York, NY
Forman, Janis. 1998. "Corporate Image and the Establishment of EuroDisney: Mickey Mouse and the French Press" Technical Communication Quarterly. Summer 1998, Volume 7, Number 3 (Pages 247-258)
Geoffrey A. Fowler and Merissa Marr. 2006. Disney and the Great Wall; Hong Kong's Magic Kingdom Struggles to Attract Chinese Who 'Don't Understand' Park. Wall Street Journal, February 9, Eastern Edition.
Kepler Equities (2005) - EuroDisney Investment Brief. April 6, 2005. Kepler Equities. Catherine Rolland. New York, NY.
alt Disney Company Scenario
Scene: Fiscal Karat (FK), host of TV's Let's Talk Money, is seated at the center of an oak conference table. Let's Talk Money is a weekly PBS talk show that interviews business leaders and often finds government officials to debate certain ideas and programs. Tonight's episode features Mr. Michael McDuck (MM), CEO of alt Disney Company and Mr. Rigid B. Crat (RC), Senior Administrator for the U.S. Treasury's Anti-trust Division.
FK: Good evening and welcome to Let's Talk Money, your weekly adventure into provocative and interesting monetary topics ranging from mild to wild. Tonight, a special treat for the kid in us all -- Michael McDuck, CEO of alt Disney goes head to head with the Administration's Senior Anti-Trust Maven, Rigid B. Crat. elcome gentlemen!
First though, let's take a moment to establish a bit of background. The alt Disney Company is a multinational mass media…
Works Cited
Disney Vows to Investigate Claims of ABuse at Factories. (2005, June). Retrieved from SACOM: http://sacom.hk/archives/66
J&J, Walt Disney, Kraft Foods Top Rankgin. (2010, October 13). Retrieved from Environmental Leader: http://www.environmentalleader.com/2010/10/13/jj-walt-disney-krafts-foods-top-csr-ranking/
Hearing: Are Government Contractors Exploiting Workers Overseas? (2011, November 2). Retrieved from Sparky - Keeping You Plugged In: http://mssparky.com/2011/10/hearing-are-government-contractors-exploiting-workers-overseas/
Areeda, P., & Hovenkamp, H. (2011). Fundamentals of Antitrust Law. New York: Kluwer Law.
Shopping Tourism in Hong Kong
Item Page Number
Tourism in Hong Kong
Shopping Tourism in Hong Kong
Urban Tourism
Destination Marketing
Shopping Tourism
Questionnaire Design
Shopping Tourism in Hong Kong
Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that urban regeneration and tourism have become critically important activities beginning in the 1980's. Ashworth specifically notes two elements that link the ideas of the city and tourism and which show the complex relationship that exists between the features of a city and the functions of tourism that serve to result in shopping tourism in the city. The first element is comprised by the specific characteristics of a city and how this…
Bibliography
Cheung, Sidney (nd) Cultural Tourism and Hong Kong Identity. Department of Anthropology. The Chinese University of Hong Kong. Retrieved from: http://cuhk.orientalecom7.com/en/publish/workingpaper4.pdf
Discover Hong Kong by Rail (2012) Hong Kong Tourism Board. Retrieved from: http://www.discoverhongkong.com/eng/things-to-do/discover-hongkong-rail.html
Experience Unique Hong Kong (2012) Hong Kong Tourism Board. Retrieved from: http://www.discoverhongkong.com/eng/things-to-do/cultural-tours.html
Hong Kong Culture (2012) Tourism Asia Network. Retrieved from: http://hong-kong.tourism-asia.net/index.html
Exit Through the Gift Shop (2010) anksy
Introduction to the Documentary
anksy, in his documentary 'Exit Through the Gift Shop' seeks to highlight street art and tell people the difficulties inherent in being a street artist and making a living out of it. He wanted people to know that being a street artist means maintaining a crew that was combat ready and gaining their trust through different means to maintain anonymity. The documentary looks at the emergence of street artists in Los Angeles. The friendship between anksy and Thierry Guetta, his fan, is apparent in the documentary. Guetta is fascinated by the street art in Los Angeles and followed the artists filming them to make a documentary of his own. Guetta eventually meets anksy and films his stunts of 'Guantanamo' in Disneyland precincts. The videos that he shot for years were not enjoyable, prompting anksy to describe Guetta as 'somebody…
Bibliography
Bradshaw, P. (2010, March 04). Exit Through the Gift Shop. Retrieved from The Guardian: http://www.theguardian.com/film/2010/mar/04/exit-through-the-gift-shop-review
DuBois, E. (n.d.). Banksy's 'Exit Through The Gift Shop': Street Art and Our Quest for Authenticity. Retrieved from Arts and Sciences Writing Program: http://www.bu.edu/writingprogram/journal/past-issues/issue-3/dubois/
Leopold, S. (2010, April 08). BANKSY REVEALED? Retrieved from LA Weekly: http://www.laweekly.com/arts/banksy-revealed-2164479
Lowe, J. (2010, October 14). Exit Through the Gift Shop -- Film Review. Retrieved from Hollywood Reporter: http://www.hollywoodreporter.com/review/exit-through-gift-shop-film-29192
They can participate in a variety of programs from credit unions to service awards, contests, and other programs. There are employee stores in many locations, and childcare facilities in California and Orlando. Because of the allure of Disney, some experts call this capturing the "heart" of the employee. They buy in to the company's belief system and represent it totally, because the entire corporate ideals mesh with their own.
Another motivational technique is an extensive training environment for all employees. They offer an Executive Development Program called "Disney Dimensions," and a program called "Disney Way" that introduces the many diversified companies to management and above, and it offers training in professional and management development. Employees also participate in programs on ethics, integrity, and diversity. Most inspirational is the e-learning program, that will allow employees anywhere in the world to continue their education online.
Motivation at Disney is mostly about the…
References
Editors. (2010). Selected financial data. Retrieved 13 March 2010 from the Disney Corporation Web site: http://amedia.disney.go.com/investorrelations/annual_reports/WDC-10kwrap-2009.pdf.
Editors. (2010). Standards of business conduct. Retrieved 13 March 2010 from the Disney Corporation Web site: http://corporate.disney.go.com /corporate/conduct_standards2.html' target='_blank' REL='NOFOLLOW'>
Disney is positioned to continue as a profitable entity for the foreseeable future. Its businesses are strong, financials good and the company has a stable model. Disney could be involved in M&a activity, but as the largest company in the industry and having financial strength there is low likelihood that Disney will be purchased.
Memo. Founded in 1923, the alt Disney Company is a diversified entertainment company. Its businesses are mature, enjoying mainly organic growth. Revenues are stable, even through the economic downturn, although profits have slumped slightly. Disney is the industry leader and is the largest firm in the industry by all measures. It competes mainly in theme parks, television, movies and music.
Disney has strong financial ratios, marked by a low debt level, good liquidity and healthy margins. The company's returns are better than the industry average. Because of its solid financial position, Disney has few major threats…
Works Cited:
Federal Reserve Bank of New York. (2010). Federal funds data. Federal Reserve Bank of New York. Retrieved April 30, 2010 from http://www.newyorkfed.org/markets/omo/dmm/fedfundsdata.cfm
BEA. (2010). Gross domestic product: Fourth quarter 2009. Bureau of Economic Analysis. Retrieved April 30, 2010 from http://www.bea.gov/newsreleases/national/gdp/gdpnewsrelease.htm
Hernandez, J. (2010). U.S. inflation report gives Fed breathing room. New York Times. Retrieved April 30, 2010 from http://www.nytimes.com/2010/02/20/business/economy/20econ.html?adxnnl=1&adxnnlx=1272618054-ellf4Oepfl12/+t71Oy+7g
MSN Moneycentral: Walt Disney Co. (2010). Retrieved April 30, 2010 from http://moneycentral.msn.com/companyreport?Symbol=DIS
external supply.
d) When expanding, a crucial decision refers to the actual place in the foreign country where to open the new operational facility. This should be selected based on the concentration of the target market as well as its access to the location.
e) The fact that the company has been successful in the past does not automatically mean that it will be successful in the future expansion projects. It is crucial to adapt each decision to the specifics of the expansion project.
f) The decision of whether to use a local or a delegated managerial team depends on each situation and should be made after a thorough analysis of the project features and requirements.
g) While it cannot be said that a specific industry or business is recession proof, the McDonald's experience in India has shown that there are still businesses which thrive in times of crisis. It…
References:
Adams, B., 2007, McDonald's strange menu around the world, Trifter, http://trifter.com/practical-travel/budget-travel/mcdonald%E2%80%99s-strange-menu-around-the-world / last accessed on October 13, 2010
Bellman, E., 2010, McDonald's to expand in India, Wall Street Journal, http://online.wsj.com/article/SB124628377100868055.html last accessed on October 13, 2010
Laws, E., Faulkner, H.W., Moscardo, G., 1998, Embracing and managing change in tourism: international case studies, Routledge, http://books.google.com/books?id=uLfiZCnkUK8C&dq=disney+in+europe&source=gbs_navlinks_s last accessed on October 13, 2010
Sidhpuria, Retailing franchising, Tata McGraw-Hill, http://books.google.com/books?id=QkOciPWuuD8C&dq=mcdonald%27s+entry+in+india&source=gbs_navlinks_s last accessed on October 13, 2010
Prior to Launching Technology Initiatives
Over the past seven years, many healthcare organizations, like OUUCH, have begun to transition from the traditional paper-based systems to EH systems. esearch has shown that over a period of time. EH systems can improve quality of care for patients, provide more accurate information, and overall improve safety issues relating to reducing mistakes with patients. In the exploratory study, "Change factors affecting the transition to an… [EH] system in a private physicians' practice: An exploratory study," Aaron D. Spratt, Social Security Administration and Kevin E. Dickson (2008), Southeast Missouri State University, report that the U.S. health care industry reportedly ranks among the world's leading inefficient information enterprises. Although the system needs major changes, the transition process however, creates a high change in the business aspect of an organization. Spratt and Dickson (2008) explain that for an EH system to be successful, doctors must be involved…
REFERENCES
Amatayakul, M. (2009). EHR vs. EMR: what's in a name? Healthcare Financial
Management. Healthcare Financial Management Association. Retrieved May 13, 2010
from HighBeam Research: http://www.highbeam.com/doc/1G1-202487730.html
Bennett, D. (2009). EMR market includes small and large system vendors. Managed Healthcare
Pluses:
High level of privatization as most companies offering health care insurance are private
The U.S. health care system is the most expensive in the world, meaning that the country spends most money on the health of its people; this is true in cases of both expenditure per capita as well as percentage from the gross domestic product (The Division of Lifelong Learning at the University of Maine)
Minuses:
47 million citizens in the United States are currently uninsured and their number is continuously growing; 8.7 million of the completely uninsured are children
The current legislation allows organizations to move the cost of health care to the employees, who unfortunately cannot afford these expenditures
More than 40 million people relay on the public Medicare support, but the Bush administration commenced a process of privatization of Medicare (AFL-CIO, 2009)
International comparison -- in a study conducted on the 14 most developed…
References:
Peikoff, L., Health Care Is Not A Right, Beckemeyer Development History, http://www.bdt.com/pages/Peikoff.html last accessed on December 3, 2009
2009, What's Wrong with America's Health Care, AFL-CIO, http://www.aflcio.org/issues/health care/whatswrong / last accessed on December 3, 2009
The Obama Plan, Organizing for America, The Official Barack Obama Website, http://www.barackobama.com/issues/health care / last accessed on December 3, 2009
The U.S. Health Care System -- Best in the World, or Just the Most Expensive? The Division of Lifelong Learning at the University of Maine, http://dll.umaine.edu/ble/U.S.%20HCweb.pdf last accessed on December 3, 2009
A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for a 'new order' of civilization to be governed by a small group of 'all-powerful rulers.' The most important of these societies, and the one to which all subsequent conspiracies could be traced, is the Illuminati founded in Bavaria on May 1, 1776 by Adam Weishaupt" (p. 424). According to Atkins, it was Weishaupt's fundamental and overriding goal to form a secret organization of elite members of Europe's leading citizens who could then strive to achieve the Enlightenment version of revolutionary social…
References
American Psychological Association. (2002). Publication manual of the American Psychological
Association (5th ed.). Washington, DC: Author.
Anderson, J. (1981, 1723). The charges of a Free-Mason extracted from the ancient records of lodges beyond the sea, and of those in England, Scotland, and Ireland, for the use of the lodges in London: To be read at the making of new brethren, or when the master shall order it. Reprinted in The Radical Enlightenment: Pantheists, Freemasons, and Republicans, by M.C. Jacob, 279-285. London and Boston: Allen & Unwin in Harland-
Jacobs at p. 237.
Alwaleed also donated $500,000 to the George Herbert Walker ush Scholarship Fund in 2002. In December 2005, he donated $20 million each to Harvard University and Georgetown University to finance new initiatives aimed at enhancing the study of Islam in the Western academy and to foster understanding between Muslims and Christians. (Mujtaba 2008)
The Weill Medical College of Cornell University also received a donation $10 million in 2006 to establish the Institute for Computational efforts in wake of the 2005 earthquake in Pakistan. He also gave $2 million dollars for the development of the remote regions of Pakistan that include Kahuta, Jhelum valley, and the mountainside region of the Swat River valley. Alwaleed financed the building of the headquarters of the Fondation Pour l'Enfance, an organization dedicated to improving the living conditions of Malian and African children in Mali. (Mujtaba 2008)
Princely Lifestyle
The billionaire prince has a colorful life…
Bibliography
Answers.com. Alwaleed bin Talal. 2008. http://www.answers.com/topic/alwaleed-bin - talal (Accessed November 24, 2008).
Khan, Riz. 2008 Time 100: Prince Alwaleed bin Talal. November 24, 2008. http://www.time.com/time/specials/2007/article/0,28804,1733748_1733758_1735846,00.html (Accessed November 24, 2008).
Alwaleed: Businessman Billionaire Prince. New York: HarperCollins, 2005.
Mujtaba, Syed Ali. Alalweed: Billionaire, Businessman, Prince. April 8, 2008. http://www.dinarstandard.com/finance/Alwaleed040608.htm (Accessed November
2% of the total GDP and 2.9 in the employment; the proportions are expected to increase and are still considered relatively low in comparison to other countries, generally due to the tardy response of the Japanese authorities. "As the tourism market continues to grow steadily, tourism industry is expected to become the leading industry of Japan throughout the 21st century" (Organization for Economic Cooperation and Development, 2002).
eferences
Balassa, B.A., Noland, M., 1988, Japan in the World Economy, Peterson Institute for International Economics
Cochrane, J., 2008, Asian Tourism, Elsevier Science and Technology Books
Hiroko, T., 2004, the Political Economy of eproduction in Japan: Between Nation-State and Everyday Life, outledge
Hiroyuki, H., 2003, Between Preservation and Tourism: Folk Performing Arts in Contemporary Japan, Asian Folklore Studies, Volume 23
Hudman, L., Jackson, ., Essa, E., 2002, Geography of Travel and Tourism, 4th Edition, Cengage Delmar Learning
Ishikawa, N., Fukushige, M., 2006, Impacts…
References
Balassa, B.A., Noland, M., 1988, Japan in the World Economy, Peterson Institute for International Economics
Cochrane, J., 2008, Asian Tourism, Elsevier Science and Technology Books
Hiroko, T., 2004, the Political Economy of Reproduction in Japan: Between Nation-State and Everyday Life, Routledge
Hiroyuki, H., 2003, Between Preservation and Tourism: Folk Performing Arts in Contemporary Japan, Asian Folklore Studies, Volume 23
It was a film based on a novel authored by E.B. White and it received widespread critical acclamation. The limited animation technique posed threat to the success of the company later in the 1970's. With the earning of $60million a year Hanna Barbera now failed to produce new characters and shows. Hence in 1987 the Great American Communications Group acquired the company. Further in the year 1991, Turner Broadcasting System was purchased by Hanna Barbera. In 1992, the Cartoon Network was aired by Turner Broadcasting and this set the need for library of cartoons. So the Hanna Barbera buy provided them with 3000 half-hours cartoons. The marketing strategy of Hanna Barbera was now changed with the help of Fred Siebert, the company's president. More importance was given to the international market as a result of shift in its production to Asia. The extension gave birth to new characters and a…
References
Austen, Jake. TV a-Go-Go: Rock on TV from American Bandstand to American Idol. Chicago Review Press, 2005.
Gerber, Louis. Tom and Jerry Directed by William Hanna & Joseph Barbera, produced by Fred
Quimby. http://www.cosmopolis.ch/english/cosmo15/tomandjerry.htm
Inkblot Communications. History of Cartoon Network. 2007. http://www.historyofbranding.com/cartoonnetwork.html
) They are, in the popular imagination, a peaceful people who spend their time going to church and making preserves, while the rest of us lost our spiritual way, got jobs moving paper around, became obsessed with buying stuff, and watched our families fall apart. (Issenberg, 2004, p. 40).
Today, tourism is second only to agriculture as Pennsylvania's leading industry and Lancaster County accounts for $1.6 billion of the state's $20.5 billion in annual tourism revenue (Goodno, 2004). While the tourism industry in Lancaster County is booming, many observers suggest that unless something is done soon, the Amish will have significant problems in being able to sustain their way of life - and the burgeoning tourism industry -- in the future. Although the Amish are not unique in being reclusive (Paige & Littrell, 2002), they remain the most important tourism element in this region of the country. For example, in…
References
Boissevain, J. (1996). Coping with tourists: European reactions to mass tourism. Providence, RI: Berghahn Books.
Forsyth, T. (1997). Environmental responsibility and business regulation: The case of sustainable tourism. The Geographical Journal, 163(3), 270.
Friesen, J.W. (2003). Garden spot: Lancaster County, the Old Order Amish, and the selling of rural America. Utopian Studies, 14(1), 274.
Goodno, J.B. (2004, June). Living with tourism: Michael Foley did what many visitors to Maui dream of doing. Planning, 70(6), 16.
The different tastes in personal pleasure can be seen in the leisure industry as a whole. Some people seek out community service vacations, some seek adventure vacations, and other people simply want a nice, pretty beach and warm sun. All seek, I believe, to become better people, even if only simply through relaxation. My standards for happiness and my virtue ethics are less stringent than Aristotle's standards. So long as pleasure does not impinge upon the lives and productivity of native inhabitants, or the pleasures of others, varied quests in the pursuit of leisure are all honorable, from the vacationing volunteer in Dafur to the Disneyland tourist seeking to give memories to a child, and finding pleasure in the child's reactions to new sights and sounds.
orks Cited
Defense of Rule-Based Ethics." NYU Philosophy Homepage. Retrieved 29 May 2007 at: http://homepages.nyu.edu/~rpm213/philosophy.html
McLean, Donald & Yoder, Daniel. (2005). Issues in Recreation…
Works Cited
Defense of Rule-Based Ethics." NYU Philosophy Homepage. Retrieved 29 May 2007 at: http://homepages.nyu.edu/~rpm213/philosophy.html
McLean, Donald & Yoder, Daniel. (2005). Issues in Recreation and Leisure-- Ethical
Decision Making. New York: Human Kinetics Publishers.
Nussbaum, Martha C. (22 March 2004). "Mill between Aristotle & Bentham."
Mass Casuality Decontamination
Mass Causality Decontamination
Throughout the past era, worries about possible terrorist acts concerning weapons of mass destruction (WMD) directed Congress and the President to obtain a complete counteract terrorism strategy that was aimed at stopping a chemical, biological, or nuclear attack and improving domestic attentiveness. The organization of choice for national significance management has been the Department of Defense. Of the $1.2 billion taken in the FY 2000 business plan purposely for WMD reply, most of it went to DOW Overreliance on the military for domestic (Wynd, C. 2006) WMD defense, nevertheless, may reduce the military's war combating capacity and holds the potential for breach of individual rights. Given that these attacks are confronting to avoid and may take place anywhere and at any time, mass decontamination is one of the significant factors to controlling the distresses of such an occurrence, saving lives, and limiting the number…
References:
10th european congress of trauma and emergency surgery. (2010). European Journal of Trauma and Emergency Surgery, 35, 1-1-188. doi:10.1007/s00068-009-8001-z
Cabrera, Suzanne Lobaton, R.N., M.N., & Beaton, Randal D, PhD., E.M.T. (2009). The role of occupational health nurses in terrorist attacks employing radiological dispersal devices. AAOHN Journal, 57(3), 112-112-9; quiz 120-1.
DA-az, G. (2005). Different approaches to the difficult relationship between intelligence and policy: A case study of the cuban missile crisis of 1962 vs. The 2003 war in iraq. UNISCI Discussion Papers, (9), 93-93-126.
Disaster Response: Principles of Preparation and Coordination. (1989). St. Louis: Center of Excellence and Disaster Management.
Becton Dickinson
Business Conduct and Compliance
Dennis Santucci
Based on discussions which you and I have had over the preceding months, the issues of business conduct and compliance are of the utmost importance to you and your team which spearhead our Chinese operations. Let me first assure you that Becton Dickinson's primary concern is "to do what is right" (Case Study. N.D.). Further, "a systematic focus on values, ethics, and sound business practices is an essential management tool that helps us decentralize responsibility while maintaining aggressive performance goals" (Case Study. N.D.). I trust the following information will prove invaluable to you in the coming days.
Unquestionably there are considerable gray area scenarios which continue to produce obturations to successful ethical and business practices around the globe for Becton Dickinson. From Asia to Europe to South America, controllers such as you are looking for concrete rules and decision making processes which…
Family Trip
It seems strange to me, in retrospect, that I could have managed to reach the age of sixteen without having ever visited an amusement park. Of course, I was aware of places like the Epcot Center and Disneyland -- what American child isn't? But I grew up in a city that didn't have any local amusement parks, and my family didn't have a lot of extra money to spend on vacations. Instead, my parents saved up to send me to boarding school in Massachusetts. Living away from my parents and siblings was at times stressful, and required me to develop a great deal of independence. However, the road trip that we took to Bush Gardens in Virginia remains one of my fondest memories and marks a strong transition point between my adolescence and young adulthood.
When I returned home from school for the summer after my junior year,…
Globalization changes the world's cultures, and socio-cultural differences between nations sometimes are an impediment to globalization because of the values and cultural differences held by different cultures. . As globalization continues, more and more ethnic employees with different cultural expectations and paradigms will be hired by American companies. In fact, cultural diversity is one of the key elements in allowing companies to grow globally, to expand into new markets, and to reflect the nature of the demographics of their specific market. This being the case, it is also important that companies not bend so far to the left that it appears that there are policies that favor one group over another. With respect, for instance, to Disney Theme Parks, for instance, cultural differences in diet (some cultures do not allow beef to be served), days of the week (most cultures are not 365/7 day of work), work ethic, dress code,…
REFERENCES
Oak, R. (May 9, 2009). GM Offshore Outsourcing U.S. Jobs. The Economic Populist. Retrieved from: http://www.economicpopulist.org/content/gm-offshore-outsourcing-us-jobs
Simon, C. (February 11, 2007). Bringing Disney to China Seems as Tough as Shark Fin
Soup. The Ledger. Retrieved from:
http://www.theledger.com/article/20070211/NEWS/702110305
However there were also the perceptions of threats in the way the firm may impact on local culture 'Americanizing' it. The firm may also be perceived as one where there is a highly commercial intent with little local consideration, a concern seen in the consumers in France. The government is also likely to reflect public opinion, as they are the representatives of the electorate, and as seen in France, McDonalds can be a target as the general image is one that represents American culture. It is notable that France has strongly defended its culture, and other controversies regarding American companies in the country have also been seen, especially Disneyland Paris. Therefore, governments are likely to have mixed responses, recognizing that there are some direct benefits as well as potential difficulties, especially in terms of perceptions of cultural contamination from the consumer markets.
Question 3
McDonalds has sought to undertake a…
Older people could receive tax incentives to act as teachers to students in areas of expertise, or simply to help out as coaches or staff. Ideally, private educational institutions would be few, to ensure a lack of a drain of community resources from the public schools, although private schools could supplement student education for students with special needs that could not be met by the public system.
Transportation
Unless it was required for their daily work-related commute, residents would agree to drive fuel-efficient cars and receive tax credits if they drove hybrid or electric cars.
Safety
Community watch groups would supplement the police force. Both police and volunteer organizations would also engage in educational efforts with the school system regarding anti-drug, anti-bullying, and anti-violence campaigns. Fire safety would be ensured by a professionally trained core force, supplemented by a group of volunteers for less vigorous conflagrations.
aste collection
Collection would…
Works Cited
Best Foot Forward. (2004) "Ecological Foot printing." Retrieved 24 Mar 2005 at http://www.bestfootforward.com/foot.html
CNN Money. (2005) "Best Places to Live in USA." Money Magazine Survey. Retrieved 24 Mar 2005 at http://money.cnn.com/best/bplive/details/3710740.html
Frantz, Douglas & Catherine Collins. (2000) Celebration, U.S.A.: Living in Disney's Brave New Town. New York: Owl Books.
Schmidt, Wayne. (24 Mar 2005) "Best Places to Live" This & That Website. Retrieved 24 Mar 2005 at http://www.waynesthisandthat.com/bestplacetolive2.htm
[Profit in eal Firms]
Today airlines use the Fleet Assignment Model which assigns aircraft types to an airline timetable in order to generate maximum profits. This is similar to what Continental Airlines practiced and is based on the principles of maximizing profits by calculating marginal revenue and marginal cost. The Fleet Assignment Models have increased profit margins which are constraint to factors such as that each flight in the schedule has to be assigned a particular type of aircraft. The assignment is such that the number of aircrafts cannot exceed the number available in the fleet.
Profit Maximization through the comparison of cost and revenue is now being widely practiced due to its effectiveness in fulfilling the desired goal. Firms and businesses tend to keep records of the cost and revenues in order to study the comparison of the two. The Inland Press Association has been keeping data regarding cost…
REFERENCES:
(1) Steven P. Cassou and John C. Hause - Article Title: Uniform Two-Part Tariffs and Below Marginal Cost Prices: Disneyland Revisited. Journal Title: Economic Inquiry. Volume: 37. Issue: 1. Publication Year: 1999.
(2) Profit in Real Firms [http://ingrimayne.saintjoe.edu/econ/MakeProfit/RealFirms.html] Accessed on 28/08/2005
(3) William B. Blankenburg - Article Title: Effects of Cost and Revenue Strategies on Newspaper Circulation. Journal Title: Journal of Media Economics. Volume: 7. Issue: 2. Publication Year: 1994.
(4) Eun-Mee Kim - Article Title: Determining the Number of Programming Options in Cable Television. Journal Title: Journal of Media Economics. Volume: 10. Issue: 4. Publication Year: 1997.
The confidence of Disney was to some extent based on the number of Europeans visiting U.S. Disney parks. The Europeans would be visiting the parks based in U.S. As they were in America but not going to America with the specific motive to pay a visit to the parks. Therefore these figures do not exactly show the popularity of Disney theme parks in Europe. The American Disney Parks are viewed as a part of the American experience and not as a complete holiday destination. All the predictions of attendance are based on parks inside the U.S. And Japan that is also much Americanized. (Euro Disney - Why it failed)
Besides one more striking mistake on the cultural front has been the attention to the wrong details. There will be very few Europeans who will be paying attention to the leather wallpaper when they cannot get their normal breakfast or wine…
References
Dinechin, Florent de. (1994) "Euro Disney: Marne-le-Vallee, France Earth" Retrieved at http://www.galactic-guide.com/articles/2R56.html. Accessed 3 October, 2005
Disney World Paper" Retrieved at http://homepages.wmich.edu/~j0iskend/disney%20world%20paper.doc. Accessed 2 October, 2005
Euro Disney SCA: Perspectives from two Cultures" (2002) Retrieved at http://exams.infodiv.unimelb.edu.au/2002/economics/325303s2.pdf . Accessed 3 October, 2005
Euro Disney - Why it failed." Retrieved at http://www.patrickzimmer.com/eurodisney.htm . Accessed 3 October, 2005
In 1996 Westinghouse/CS bought Infinity radio broadcasting and outdoor advertising group for $4.7 billion, a deal that was largely the result of the Telecommunications Act of 1996. The Telecommunications Act heavily deregulated the media industry and allowed a company to significantly increase the amount radio stations it could own. In 1997, Viacom dealt its educational, professional and reference publishing businesses to Pearson for $4.6 billion, and retains Simon & Schuster. In 1999, CS bought King World Productions, the leading television program syndicator at that time, for $2.5 billion. On September 7, 1999, Viacom and CS announced their merger, a $50 billion deal. This was the largest media merger of that era, which came one-month after the FCC approved duopolies. Under this merger, the new Viacom had 33 television stations, eclipsing the FCC's 35% ownership cap. This cap was based on the amount of stations one company owns that reach 35%…
Bibliography
America Online. (2005). AOL.com. Retrieved October 2, 2005 at http://www.corp.aol.com/ .
Bloomberg News. (2005). Viacom Explains Slip into Units. Retrieved October 4, 2005 at http://www.nytimes.com/2005/01/06/business/media/06viacom.html .
Columbia Journalism Review. (2005). Viacom Corporate Timeline. Retrieved October 1, 2005 at http://www.cjr.org/tools/owners/viacom-timeline.asp .
Goldsmith, J. (2005). Viacom Looks to the Future. Retrieved October 4, 2005 at http://www.variety.com/article/ur1117929452?cs=1&5=h&p=0 .
European countries have absorbed a great deal in the way of material and culture from the United States, they have not become "Americanized," and that each country has incorporated what it takes from the United States into its own nationalism. In addition, the author argues that American culture has been influenced by European countries, although our culture has remained distinctly American. Finally, he makes the point that "Europe" is not one culture -- and that the United States is made up of many cultures as well. While European countries are "not like us," Europe and the United States have the presence of multiple cultures in common.
The book is organized into two sections. In the first three chapters, the author gives an overview from prior to World War II and continuing through the end of the Cold War. Then the author looks at specific cultural components affected by American influences…
Nevertheless, the American influence on other countries should not be diminished. In the 1990's, over 50% of McDonald's income came from foreign countries (303). Some American concepts did not translate well to Europe. Euro-Disney struggled at first, partly because Paris has a winter not present in either southern California or central Florida. But in addition, European vacation practices differed: Europeans tended to take long vacations, sometimes as long as a month, rather than the shorter 4 -- 5 day trips often preferred by Americans. Europeans tended to be more rigid about their schedules, causing bottlenecks for park admission and meals. In addition, Disney followed its policy of no alcohol on the premises to the dismay of Europeans accustomed to having a beer or glass of wine with a meal (311). So while it may have at first looked as if Euro-Disney was attempting to force Americanism on the French, in reality, such tactics simply didn't work. Disney had to adjust in major ways in order to make a success of Euro-Disney.
Pell's book takes a long and careful look at the interchange of cultures between the United States and Western Europe, and presents a picture that is far more complex than whether, for instance, the French might have been affronted to see a McDonald's in the heart of Paris. Instead, the author shows an inexorable process of influence flowing at least to some degree, both ways. In retrospect the reader should not be surprised by this. Greece and Rome both influenced each others' culture. The Phoenicians sailed around their known world and had profound influences on the cultures they met with, but that cultural exposure did not cause the loss of the other cultures. Perhaps it is the nature of human beings to meet, compare notes, notice how practices differ, and absorb and modify what is useful from the other culture.
Pells, Richard. Not Like Us: How Europeans have Loved, Hated and Transformed American Culture since World War II. New York: Basic Books, 1997.
Sooner than expected, the place became populated with variation of races - natives and whites.
The place, now called as the New Brooklyn has the following characteristics (Hampson, 2003 pp 14):
Big area which can accommodate more or less 100,000 residents
The population is fast growing, with a 110% growth rate
The populace are racially and ethnically diverse
These characteristics of the area provided positive and negative impact to the people living in it. First, the hugeness of the face offers more housing and business spaces for the people. This would of course ensure that every family will have a place to own. In the same manner, this will also ensure that a number of employment opportunities will be opened to the public. However the hugeness of the place could also mean that there are more issues that people could fight about. The populace can fight about land ownership. Unhealthy…
Works Cited
Dakst, D. "New Americans Fresh off the Presses," the NY Times Washington Street Journal, Pp 3-11, Spring 2003.
Gonzales, D. "At 40-year Bronx Beach Party, Who Needs Sand?" NY Times, pp 17-19
Hampson, R. "New Brooklyn's Replace White Suburbs," USA Today, pp 14-16, 19 May 2003.
Kinzie S. "Conflicting Images of Amish Life," the Washington Post, pp 9-10, 28 July 2004.
Components of Socialization
Bronfenbrenner's ecological theory consists of five components of socialization. They are the microsystem, mesosystem, exosystem, macrosystem and chronosystem. This creative effort attempts to demonstrate each of these components and there effects on an individual in the context of a divorce from the perspective of a child.
Divorce and Collateral Damage
Penny curled up in a ball under the blankets as the angry voices of her parents slipped under the door to her bedroom and attacked her pretty pink ears.
"You're drunk!"
"You're a whore!"
She closed her eyes and covered her ears. The war had been building for as long as the nine-year-old could remember. She suddenly jumped from her bed and ran sobbing into the living room of their middle class suburban home. "Stop!" she sobbed. "Just stop, stop, stop, stop, stop!"
"Screw it," said her father and he walked out the door for the last…
Regardless of this her parents were shocked and disappointed when she became pregnant in 1966. They assigned blame on each other, the degenerate music, the hippy culture, and a general lack of morals in our society. Neither one blamed them self. Penny dropped out of high school and went to live with her aunt in a neighboring state. When the child was born she signed some papers and gave it up for adoption.
In the years to come Penny then went through a string of boyfriends; however she never was able to establish a lasting relationship with any of them. This pattern continued through two marriages and five more pregnancies (two abortions, one miscarriage, and two live births) by four different men. They say you never really grow up until you learn to forgive your parents. Penny did this when she was 35.
However by then her own children were young teenagers and quite used to parenting themselves…..
Beauty Beast
Judgment and Superficiality in "Beauty and the Beast": Parsing a Fairytale from a Postmodern Perspective
It is the conceit of nearly every epoch to assume that certain ideas, perspectives, and frameworks are new or unique to the current time, and with postmodernism this has extended to the notion of purposefully and meaningfully fragmented texts. That is, many postmodernists view fragmentation and purposeful alienation from reality -- truly, a questioning of what constitutes reality -- as the quintessential and definitive postmodern element (Erb, 51). hile it cannot be denied that the postmodern period and postmodern works frequently embrace and utilize such fragmentation, and while perhaps no era has used it to the extremes or with the prevalence as the postmodern era, it must also be acknowledged that concepts of alienation from truth and reality are not new to the period, though they were dealt with quite differently in earlier…
Works Cited
Beaumont, Jeanne-Marie Le Prince de. "Beauty and the Beast." Accessed 2 May 2012. http://www.pitt.edu/~dash/beauty.html
Craven, Allison. Beauty and the Belles: Discourses of Feminism and Femininity in Disneyland. European Journal of Women's Studies 9(2) (2002): 123-42.
Davidheiser, James C. Fairy Tales and Foreign Languages: Ever the Twain Shall Meet. Foreign Language Annals 40(2) (2007): 215-25.
Erb, Cynthia. Another World or the World of an Other? The Space of Romance in Recent Versions of "Beauty and the Beast." Cinema Journal 34(4) (1995): 50-70.
input/output devices will you be using in the next one to three years as "computing" devices? Which features/components/form factors will be prominent? Why?
Which features/components/form factors will be important to you? Why? Which applications will you be using on these devices? How may these devices change your life in terms of benefits and risks? (Two pages)
A survey of experts identified five major themes that will carry forward through the next half century ("EEEE Spectrum," 2012). ncreased computation and bandwidth is the first of these themes ("EEEE Spectrum," 2012). This notion that there will be computation and bandwidth to burn means that the shift of computing power and network connectivity will move from one end of the spectrum to the other -- there will be utter and unimaginable abundance of computing and networking capacity ("EEEE Spectrum," 2012). Experts predict that people living in developed countries will have gigabit nternet access…
Ionescu, D. (2010, March 29). Geolocation 101: How it works, the apps, and your privacy. PC World. Retrieved http://www.pcworld.com/article/192803/geolocation_101_how_it_works_the_apps_and_your_privacy.html
Modern Technology Council (2012). Retrieved http://www.sacouncil.org / the-fear-of-technology-changing-the-workforce.htm
2. Using Google Docs is going to be a real time saver and one of the most convenient applications I have applied to my studies. I can see how creating a spreadsheet for assignments that is shared with others in the class could facilitate collaboration. Google Docs is great for sharing documents, but it can also be used for brainstorming and for piggy-backing on each other's ideas -- in real time. It is easy to envision times when I am away from my computer and I can just hop onto someone else's computer and pick up where I left off with Google Docs. Not having to manage a memory stick is a bonus, too. The capacity to retrieve and upload documents that are stored on my computer or on a memory stick is really helpful, and I can see where that capability will foster the movement of my documents from files on my computer or memory stick to the Google Doc environment.
Creoles
Professionals involved in therapy and counseling with members of the Creole culture of New Orleans and southern Louisiana should be aware of the history and traditions of this group that make it distinctive from all others in the United States, and indeed from the French-speaking Cajun communities in the same region. In Louisiana, Creoles are not simply the white descendants of the early French and Spanish colonists, although in the post-Civil War era of Jim Crow there was a major attempt to redefine them as 100% white. This was never the case in history since they are a mixed-race people descended from Europeans, Native Americans and African slaves during the 18th Century and occupied a special caste in pre-Civil War Louisiana. They spoke their own language known as Creole French, as do tens of thousands of their descendants today, and in appearance have often been able to 'pass' as…
BIBLIOGRAPHY
Ancelet, B.J. (1994). Cajun and Creole Folk Tales: The French Oral Tradition of South Louisiana. Garland Publsihing, Inc.
Dass-Bailsford, P. (2010). "Ignore the Dead: We Want the Living" in Dass-Brailsford, P., ed. Crisis and Disaster Counseling: Lessons Learned from Hurricane Katrina and Other Disasters. SAGE Publications.
Dominguez, V.R. (1997). White by Definition: Social Classification in Creole Louisiana. Rutgers University Press.
Dormon, J.H. (1996). "Ethnicity and Identity: Creoles of Color in Twentieth-Century South Louisiana" in Dormon, J.H. Creoles of Color in the Gulf South. University of Tennessee Press, pp. 166-86.
Life of Walt Disney [...] two questions: How did Walt manage each functional piece of the business and develop needed organizational capabilities? In addition, how did Walt achieve strategic and financial objectives?
WALT DISNEY'S FINANCIAL BEGINNINGS
Walt began his career in Kansas City, Missouri, where his family lived, and for years, the business teetered on the brink of collapse. Disney learned how to manage what little funds he had, and continue with his work from these early experiences. While still in Missouri, he incorporated a company called "Laugh-O-gram Films." With his last $500 from the venture, he began a series of cartoons based on "Alice in Wonderland." When his money ran out, he headed to Hollywood, where he set up a "studio" in his uncle's garage, and "wrote to M.J. Winkler, a film distributor, announcing that he was 'establishing a studio in Los Angeles for the purpose of producing a…
References
Author Unknown. (1999). Walt Disney. Business Leader Profiles for Students. Retrieved November 25, 2002 from the Gale Research Web site: http://www.galenet.com/servlet/BioRCBennis , W., & Biederman, P.W. (1997). Organizing Genius: The Secrets of Creative Collaboration. Cambridge, MA: Perseus Books.
Editors. (2002). Walt's Story. Retrieved November 25, 2002, Disney.Go.com Web site: http://disney.go.com/disneyatoz/waltdisney/maincollection/waltsstoryepisode01.html
Eliot, Marc. (May 1993). The dark side of Uncle Walt. (Walt Disney). Los Angeles Magazine, v38 n5 p48(8). Fishwick, M.W. (1954). American Heroes, Myth and Reality. Washington, DC: Public Affairs Press.
Rich, Alan. (Jan. 1983). They used to call it Mickey Mouse U, but not these days. Smithsonian, v13 p46 (10).
EISNE
Michael Eisner: A Lesson in Leadership
Men make history, and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.
Harry S. Truman (1884-1972)
Professional Development
In 1964, NBC clerk Michael Eisner made $65 a week. Though he only took one business course in his life, he obviously had a proclivity for business: in 1997, as CEO of Disney, Eisner earned over half a billion dollars. With absolutely no foundation in finance, he averted a Disney takeover when he became chairman in 1984 and by May 1998 he earned over $80 billion for Disney stockholders.
Education
Eisner went to boarding school in Lawrenceville, New Jersey in the 8th grade. "I had always breezed through academically at Allen-Stevenson (my previous school), where I was used to being a leader in…
References
Capodagli, Bill, et al. (1999). The Disney Way. Hightstown, NJ: McGraw-Hill Publishing.
Connellan, Thomas K. (1997). Inside the Magic Kingdom: Seven Keys to Disney's Success.: Bard Press.
Eisner, Michael, et al. (1998). Work in Progress (1st ed.). New York, NY: Random House.
Fish, Stanley, et al. (1995). Inside the Mouse: Work and Play at Disney World.: Duke University Press.
Public Relations in Lebanon
his study described and analyzed the perceptions and practices of public relations in Lebanon. It focused specifically on media relations and was based on Grunig's (1984) theoretical framework of four models of public relations: press agentry, public information, two-way asymmetrical, and two-way symmetrical.
A review of the literature was conducted that revealed a debate about whether public relations can be practiced the same way all over the world (Gruban, 1995) or if certain localized practices should be considered for each nation (Sharpe, 1992).
he research design was a triangulated method. Data were collected using a written survey questionnaire and telephone interviews with Lebanese public relations practitioners. he results showed that all four of the Grunig models were practiced in Lebanon, with the two-way symmetrical model the most popular. Evidence collected from this research supported the hypothesis of this study that public relations can be globalized despite…
The Republic of Lebanon is located on the eastern shore of the Mediterranean Sea, surrounded by Israel from the south, Syria from the east and the north, and the Mediterranean Sea from the west. Lebanon is one of the smallest sovereign countries in the world. The length of the whole country is 220 kilometers (135 miles) from South to North and varies between 20-55 miles from East to West. The area is 10,425 square kilometers (3,950 square miles) (Embassy of Lebanon, 2002). Lebanon is a democracy based on a parliamentary democratic political regime. Similar to Western democracies, the government consists of three branches: an executive, a legislative, and an independent judiciary.
The economy is a liberal capitalist one.
Lebanon's population of four million
Trade between the United States and Japan [...] trade between the United States and Japan, such as exports and imports of goods, exports and imports of services, tourism, and investments. Japan and the United States are two of the premier forces in trade around the world. The two countries depend heavily on each other in a variety of trade areas, from electronics to tourism and banking. Together, they form a formidable bond of trade that dominates the world market and the world economy.
In 2002, Japan's total foreign trade was 52,109 billion yen. The portion they traded with the United States was 14,873 billion yen, or 28% of the country's total foreign trade ("Yearbook," 2003). Conversely, the United States only trades about 9% of their foreign trade with Japan, so there has been a deficit between the two countries for many years. This seems odd since Japan is a smaller…
References
Editors. (2004). Third report to the leaders on the U.S.-Japan regulatory reform and competition policy initiative. Retrieved from the United States Trade Representative Web site: http://www.ustr.gov/regions/japan/2004-06-08-japan-factsheet.pdf18 June 2004.
Editors. (2003). Japan statistical yearbook. Retrieved from the Japan Statistics Bureau Web site: http://www.stat.go.jp/english/data/nenkan/index.htm18 June 2004.
American National Character (history)
The Ongoing Search for an "American National Character"
This assignment asks the following pertinent and challenging questions: Is it possible to find trends amongst so much diversity? What characteristics are distinctly American, regardless of class, race, and background? What is problematic about making these generalizations and inheriting the culture? What have we inherited exactly? What problems arise with our ideals - and are we being honest with ourselves? Discuss individualism and the "American Dream." Are these goals realized and are they realistic? This paper seeks solid answers to these often elusive questions.
The search for a national character should be never-ending, and the pivotal part of the search that should be enlightening and enriching for the seeker of that knowledge may just be the inspiration from the books and authors springing into the seeker's mind along the way to discovery.
Who is presently engaged in a…
References
Bellah, Robert. Habits of the Heart: Individualism and Commitment in American Life.
New York: Harper & Row, 1985.
Cochran, Thomas Childs. Challenges to American Values: Society, Business, and Religion. New York: Oxford University Press, 1985.
Geertz, Clifford. The Interpretation of Cultures. New York: Basic Books, 1973.
Measles
Describe the measles (also known as Rubella) outbreak. According to the Centers for Disease Control and Prevention from January 1 to February 20, 2015, there have been reports of 154 people from 17 different states and ashington D.C. contracting measles (CDC). The state with the highest number of people with measles is California, with 117 cases reported.
How did the outbreak begin? The CDC believes a traveler became infected overseas and then visited Disneyland in Southern California while he or she was infected. CDC scientists report that the outbreak in the United States in 2014-2015 is "…identical to the virus type that cause a large measles outbreak in the Philippines in 2014" (CDC). That having been said, the type of measles that has caused an outbreak in the U.S. And in the Philippines has also shown up in 14 other countries, and 6 states in the U.S. not associated…
Works Cited
Centers for Disease Control and Prevention. (2015). U.S. Multi-state Measles Outbreak
December 28, 2014 -- February 20, 2015. Retrieved February 26, 2015, from http://www.cdc.gov .
NCBI Bookshelf. (2008). Confirming, investigating and managing an outbreak. Retrieved February 26, 2015, from http://www.ncbi.nlm.nih.gov .
The hotel seeks to promote its strategic location and incomparable services to boost its sales to the majority of people and tourists visiting Southern California. Its proximity to central Loss Angeles also gives an advantage to the hotel to target the urban dwellers seeking recreation facilities outside the central city.
Marketing programs
Pricing of services and products offered by the Long beach hotel is under management and control of market conditions of demand and supply. Prices are elastic depending on the season of the year. During peak periods, prices for accommodation services range from $100 to $400. These prices aim to meet the demands of a bigger range of people. The prices vary depending on the capability of a customer. Price charge depends on the facilities available in the hotel rooms and other services that a customer may require such as dinner and breakfast. Charges such as $400 per night…
References
Nijssen, E., Frambach, R. (2001). Creating consumer value through strategic marketing planning: A management approach. AH Dordrecht: Kluwer academic publishers.
Westwood, J. (2002). The marketing plan: A step-by-step guide. London: Kogan page Limited
Stapleton, J & Thomas, J, M. (1998). How to prepare a marketing plan: A guide to reaching the consumer market. Brookfield: Growing publishing limited
Berry, T & Wilson, D. (2001). On target: The book on marketing plans. United States of America: Palo Alto software Inc.
Flags
Unfortunately for Six Flags, it looked like the heavy debt burden and the challenges of running a seasonal business, would more than likely sink the company. While many positive changes had occurred that indicated a positive future, it is unlikely that Six Flag was going to have any lasting success immediately. It's true that in 2006 more families were returning to parks and spending more money and that the guest approval rating had reached a five-year high, with employees accomplishing a tremendous amount in what was a very transitional year for the company. Heavy discounts for tickets were eliminated and more aggressive sales techniques were adopted as well. Even though there was an increase in guest spending, something which appeared to continue at a strong pace, and the elimination of deep discounts was there to help re-establish the integrity of the brand and to stop teenagers who don't boost…
References
Ryan, P.A. (2006). The 2006 Business Turn Around: Six Flags. Internet Mini Case #15