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Effectiveness of Internet Technologies
Words: 1801 Length: 6 Pages Document Type: Term Paper Paper #: 50766223
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E-business is also known as electronic business and is defined as the use of elements of information technology (ICT) in the provision of support of all the key activities of a particular organization. The methods applied in the electronic business enable firms to link up both their internal and external data processing facilities and systems in order to improve efficiency and flexibility. This enables the firms to work hand in hand with their suppliers, partners and employees so as to come up with better satisfaction of the needs and demands of their clientele. The concept of e-commerce has brought about enormous transformations in business corporations, markets and the general consumer behavior ( Laudon and Traver, 2007,p5).

It is important to note that e-business has more details as compared to e-commerce. The key difference is evident even in terms of their fundamental definition. The difference is that e-business refers to the…


Beynon-Davies P. (2004). E-Business. Palgrave, Basingstoke. ISBN 1-4039-1348-X

Enterprise Ireland. Combolift Ltd.: SME eBusiness Case Studies

Timmers, P (2000), Electronic Commerce - strategies & models for business-to-business trading, pp.31, John Wiley & Sons, Ltd.,

Gerstner, L (2002), Who says Elephants can't dance pg 172

Business Plan for Ivy Discover
Words: 4333 Length: 16 Pages Document Type: Term Paper Paper #: 86747731
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The market analysis is provided in Table 2.

Table 2: Market Analysis






Potential Customers



Home Office








Small Office








































The company will also use different market strategy to achieve its business goals. Ivy Discover will run a very attractive advertising banner on different websites, which are constantly being visited by target customers, and the business will use several different form of promotion to attract potential customers. The promotion strategy will include discounted package deal. The sale process will include several criteria such as product presentation, relationship building, customer requirements, or needs. The company will build technical products that…


Chaffey, D. (2002) E-business and e-commerce management. Financial Times/Prentice Hall. Harlow, UK.

Cote, L. Vezina, M.and Sabourin, V.(2005). The Strategic Management Process in E-Business. Ivey Business Journal.

Kooten, M. (2009).Software Industry Defies Economic Crisis. Top 100 Research Foundation.

Chantrill, C. (2012). U.S. Real GDP Chart. Government Spending.USA.

Citibank Case Analysis How Does
Words: 1262 Length: 4 Pages Document Type: Case Study Paper #: 79062705
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The decision to integrate all process workflows with the core business, rely on it to act as an accelerator of accuracy and performance, and create value as a trusted advisor is what eventually helps the company to help redefine the value chain of this industry, as Porter predicts in his analysis of competition (Porter, 2001).

Citibank's strategic intent is to convert its traditional money management business into an e-business framework. How does Citibank transform its traditional assets into digital assets? What issues, if any, do you envision that Citibank must overcome in order for the implementation to be successful?

Inherent in the plans to convert its traditional money management business into an e-business framework are broader implications of disintermediating part of the value chain in commercial banking at that point in the industry's lifecycle (Andal-Ancion, Cartwright, Yip, 2003). Citibank relies on its intensive level of business process expertise, combined with…


Angela Andal-Ancion, Phillip a Cartwright, & George S. Yip. (2003). The digital transformation of traditional business. MIT Sloan Management Review, 44(4), 34-41.

Bamrara, a., & Kala, S.. (2009). Secure Electronic Banking: Threats and Solutions. ASBM Journal of Management, 2(1), 209-221.

Chuang, C., & Hu, F.. (2010). Exploring Customers' Perceptions of E-banking Service. Journal of Global Business Issues, 4(2), 37-42.

Devi, P., & Malarvizhi, V.. (2010). Customers' Perception of E-Banking: Factor Analysis. IUP Journal of Management Research, 9(6), 7-19.

Changing Role of HR Management in Response
Words: 1041 Length: 3 Pages Document Type: Essay Paper #: 27027586
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Changing role of H management in response to trends in globalization, technology, diversity, e-Business, and ethics

Human resources management of any organization has many functions which it continues to perform. One major function is that is provides the organization with the necessary human resources for it to continue in its day-to-day activities. The business environment in which companies operate is quite dynamic and is exposed to various internal and external factors which make the H role of the organization also to be quite dynamic. Some of the factors that change the H role include globalization, technology, diversity, e-business, and ethics.


Companies undergo a pattern of growth which sees them start out as small companies with little complexity and diversity. A business is required to be constantly aware of the effect of globalization and the importance of innovation and change in these times of globalization. Globalization also requires the organizations…


FERLIGOJ, A., PRASNIKAR, J. & JORDAN, V. 1997. Competitive Advantage and Human Resource Management in SMEs in a Transitional Economy. Small Business Economics, 9, 503-514.

MARREWIJK, M.V. & TIMMERS, J. 2003. Human Capital Management: New Possibilities in People Management. Journal of Business Ethics, 44, 171-184.

MIRVIS, P.H. 1997. Human Resource Management: Leaders, Laggards, and Followers. The Academy of Management Executive (1993-2005), 11, 43-56.

TURNER, R.H. 1990. Role Change. Annual Review of Sociology, 16, 87-110.

Lenovo and HP Websites Comparing
Words: 2881 Length: 9 Pages Document Type: Term Paper Paper #: 30881534
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Columbus (2003) states that Special Pricing equests (SP) processing can yield triple digit OIs over time, as it saves significant time in responding to customers' unique pricing needs.


Channel Utilities and Conflicts


HP has a world class Partner elationship Management System complete with applications for lead management and escalation, channel training, special pricing request analysis and completion, and also mitigating channel conflict through the use of lead escalation strategies included in application logic. Columbus (2001) make the point that channel-based selling tools allow for the sales of high velocity, low margin products, using the PM platforms supporting them as the foundation for portals.


Lenovo is entirely focused on the effiency and speed of their supply chain as it relates to fulfilling customer demand, and focuses on making their entire channel more effective at forecasting and demand management. Lenovo is also more focused on a pick/pack/ship model as…


AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retrieved from the Internet on May 18, 2007 at 

Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 18, 2007: 

Columbus (2002) - the Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on May 18, 2007:

Technology and Trends Emerging Technology
Words: 1153 Length: 3 Pages Document Type: Research Paper Paper #: 50642431
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Often companies who have highly configurable products or services, such as Dell or in the services businesses, insurance and healthcare companies, need to provide customers with the ability to customize products in real time to their needs. Product configurators today are being used in e-business systems in these industries to provide suppliers with advance visibility of customer demand while capturing orders accurately at the same time (Aurich, Wolf, Siener, Schweitzer, 2009). The quote-to-order process encompasses creating customized products and services while staying within the constraints of profitability for an enterprise (Sawik, 2011). Studies also indicate the greater the level of system integration in these process areas, the higher the level of eturn on Investment (OI) achieved by companies who commit to making their systems work with each other in real time (Das, 2011). The greater the accuracy and velocity of information in the build-to-order, configure-to-order and engineer-to-order workflows of companies…


JC Aurich, N Wolf, M Siener, & E. Schweitzer. (2009). Configuration of product-service systems. Journal of Manufacturing Technology Management, 20(5), 591-605.

Barrett, J. (2007, November). Demand-Driven is an Operational Strategy. Industrial Management, 49(6), 14-19,5.

Das, K. (2011). A quality integrated strategic level global supply chain model. International Journal of Production Research, 49(1), 5.

Hernandez, J., Poler, R., Mula, J., & Lario, F. (2011). The Reverse Logistic Process of an Automobile Supply Chain Network Supported by a Collaborative Decision-Making Model. Group Decision and Negotiation, 20(1), 79-114.

Supply Chain Challenges Facing the Company Which
Words: 2630 Length: 10 Pages Document Type: Essay Paper #: 87758221
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supply chain challenges facing the company which the chosen application addresses.

4(b) Explain how the chosen application addresses these supply chain challenges

8Q2"IT should be considered as an integral part of the supply chain re-engineering process." Discuss this statement using appropriate references from the course module. Case studies or other source material.

(a) The major supply chain challenges facing the company which the chosen application addresses.

The Levi Strauss e-business and supply chain integration

Levi Strauss is a firm that was very successful and competitive in the manufacture of denim jeans. Like several other companies, it faced a lot of competition and changes in the market conditions. This subsequently led to a decline in its sales and profitability. The company's sales were at a peak value of $1.7 billion in 1996 (Leon-Pena 85). This later declined to about $4.1 in 2002 as pointed out by Girard (Girard). The corporation realized…

Works Cited

Barrat, Mark.Understanding the meaning of collaboration in the supply chain, Supply Chain Management, An International Journal, 9(1), (2004), pp.30-42

Croom, Simon R. "The impact of e-business on supply chain management: An empirical study of key developments," International Journal of Operations & Production Management, Vol. 25 Iss: 1, (2005) pp.55 -- 73

Frohlich, Markham T. And Westbrook, Roy, "Arcs of integration: an international study of supply chain strategies," Journal of Operations Management, Vol. 19 No. 2, (2001) pp. 185-200.

Golicic, Susan L., Davis, Donna F., McCarthy, M. And Mentzer, John T. "The impact of e-commerce on supply chain relationships." International Journal of Physical Distribution & Logistics Management, Vol. 32 No. 10, (2002), pp. 851-871.

CRM and Supply Chain Management
Words: 968 Length: 4 Pages Document Type: Term Paper Paper #: 16960440
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Dresser-Rand has an established reputation in the world of energy conversion. In recent years the company has incorporated e-business solutions into the company's overall business strategy. The purpose of this discussion is to develop a business model for a customer relationship management and supply chain management system to support Dresser-Rand's e-business. Before we can develop a business model, we must clearly define the terms; business model, customer relationship management and supply chain management.

Defining Terms

An article entitled "Business Models on the eb" explains that a business model contains the techniques that a business utilizes to maintain and produce a profit. The article also explains that "the business model spells-out how a company makes money by specifying where it is positioned in the value chain...Internet commerce will give rise to new kinds of business models." ("Business Models on the eb") A business model is the most essential component in creating…

Works Cited

Business Models on the Web." 2003. Digital Enterprise. 28 July 2003.

CRM." 2003 Webopedia. 28 July 2003. 

Supply Chain Management." 2003 International Business Machines. 28 July 2003

Negative Comments About Children How
Words: 906 Length: 3 Pages Document Type: Case Study Paper #: 87609756
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The store should also sell funny or compelling t-shirts which have the brand emblazoned on them, so that customers can engage in a certain sense of solidarity. There need to be compelling articles posted on the website that offer benefit-driven content to customers about the best brewing techniques, the history of coffee, or even recipes for some of the baked goods that are sold in the store. The online end of the business needs to be a financial, educational and social hub for customers to gravitate to even when they're not in the store. This would be a solid means of attracting more customers and increasing sales.

Thus, one the e-business site, one would want to track metrics which would display which articles got the most views, which merchandise items got clicked on the most often, and which brands of coffee were most popular. This would help the company better…

Realtor com the Contemporaneous World Is
Words: 2251 Length: 8 Pages Document Type: Term Paper Paper #: 90668270
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The novelty element presented by is their mixture of the three concepts into a single Integrated Internet Strategy. The IIS "consists of market, policy, and information technology components working in either complimentary, cumulative, or alternative fashion." The combined model offers a better coverage and understanding of the external environment and increased chances of satisfying customers' needs and surpassing the competition.

A f) the mix of clicks and bricks

The mix of clicks and bricks represents "a sales model that utilizes both traditional stores (bricks) and Internet trading (clicks)." The combination is rather conceptual in the case of Realtor's, generally because the is used for customers' information and assistance, and the transactions being completed during face-to-face meetings, rather than online. It is however possible for online sales to become a future feature, but this will require increased safety measures.

A g) Competitor analysis / Customer analysis

The National Association…


2007,,,last  accessed on November 20, 2007

2007, comScore Inc., a Global Internet Information Provider,,last  accessed on November 20, 2007

2007, National Association of Realtors, , last accessed on November 20, 2007

2007, Magic Bricks Website,, last accessed on November 20, 2007

Ebay Analysis the Rapid Growth
Words: 584 Length: 2 Pages Document Type: Term Paper Paper #: 72619144
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The result was a completely redesigned B2B site from the process workflow layer up, including distributed order management systems that provided for businesses to treat eBay as part of their procurement and supply chain partners (Katok, and Alvin E. oth, 1061, 1062).

In addition to the lessons learned by eBay with regard to segmenting their customer bases based on e-business categories, the company also learned how to differentiate the customer experiences by category as well (Kostandini, Mykerezi, Tanellari, Dib, 253). An example of this is how eBay Auto began to rapidly grow once the online catalog, buyer validation, and reputation systems were all designed to more precisely align with B2C and C2C selling needs. Another example is the breadth of auctions that eBay supports today as part of its B2B selling and brokering efforts (Katok, and Alvin E. oth, 1060). The development of automated purchasing and credit management systems, including…


Elena Katok, and Alvin E. Roth. "Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions. " Management Science 50.8 (2004): 1044-1063.

Kostandini, G., E. Mykerezi, E. Tanellari, and N. Dib. "Does Buyer Experience Pay Off? Evidence from eBay. " Review of Industrial Organization 39.3 (2011): 253.

Wu, F., H. Li, and Y. Kuo. "Reputation evaluation for choosing a trustworthy counterparty in C2C e-commerce. " Electronic Commerce Research and Applications 10.4 (2011): 428.

Message E-Tailing Is Sometimes Called Electronic Retailing
Words: 1329 Length: 5 Pages Document Type: Essay Paper #: 41250564
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E-tailing is sometimes called electronic retailing devised to sell retail goods over the internet. Since 1995, etailing has been used in the internet discussion and is almost synonymous to e-business, e-mail and e-commerce, and transaction is mainly business-to-consumer (B2C). As early as 1997, major corporations have started using etailing as major methods of transacting business. The success of, Barnes and Noble's, and Dell Computer has been attributed to etailing. Besides increasing the choice of consumer products, etailing has become momentous global trend as well as becoming the most cost effective method of conducting business. Typically, etailing could be conducted through auction and etailing assists manufacturers to sell products directly to consumers. Despite the success of e-tailing over the years, the cost-effective method inherent in the e-tailing and its global outreach have made the business to be very competitive. To gain market advantages, and increase number of customer retention,…


Florenthal, B.(2007).Three Levels of Interaction: Matching Electronic-tailing Strategies to Customers' Behavior:. Journal of Business and Public affairs. 1(2)

Wang, F. Head, M. Archer, N. (2002) E-tailing: An Analysis of Web Impacts on the RetailMarket. Trade Journal.

Supply Chain Is a Network
Words: 988 Length: 3 Pages Document Type: Term Paper Paper #: 88009649
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If the ethical issues are sidelined and not safeguarded there is strong possibility that the trade secrets and intellectual property might get revealed and public.


B2C emphasizes on customer transactions, where as B2B focuses on businesses as consumer. The difference of approach creates the needs for the adoption of different applications in both the types.

B2C concerns itself with selling to the end user, where as B2B site deals primarily with other local, junior or small businesses, not the general public.

The type of order is another difference, repeat and standing orders are common requirement of B2B. In case of B2B the customers are likely to order significant numbers of parts, and their requirement is much expected and periodic and in some of the cases continuous. In case of B2C the product is much time and trend dependent, the expectations and results are the factors of need,…


Differences between B2B and B2C referred from, 

Types of E-Business, info gathered from, 

United States Census Bureau Report.

James A. Warholic, Advertising And Marketing On The Internet

Marketing in Order to Incorporate the Electronic
Words: 1297 Length: 5 Pages Document Type: Essay Paper #: 74994431
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In order to incorporate the electronic education business into Med Ed, Learner is going to need to set out some performance benchmarks for the unit that reflect the bricks-and-mortar Med Ed educational leadership. There are a few different issues, therefore, that need to be covered. The first is the setting of performance benchmarks, which should reflect both the competencies of Cyber Health and the mission of Med Ed. The second issue that needs to be addressed is how these different performance benchmarks contribute to the organization's overall objectives.

eb Site Design

There are several different benchmarks for web site design. Kim, Shaw and Schneider (2003) have proposed six categories of benchmarks for e-commerce: business function, corporation credibility, contents reliability, website attractiveness, systematic structure and navigation. These cover most of the critical areas, but because with electronic education the students actively interface with the school over the web, there will…

Works Cited:

Kim, J., Suh, E. & Hwang, H. (2003). A model for evaluating the effectiveness of CRM using the balanced scorecard. Journal of Interactive Marketing. Vol. 17 (2) 5-19.

Kim, S., Shaw, T. & Schneider, H. (2003). Web site design benchmarking within industry groups. Internet Research. Vol. 13 (1) 17-26.

Business Logistics and the Supply
Words: 1620 Length: 4 Pages Document Type: Term Paper Paper #: 65013343
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This allows for greater levels of planning and cooperation, and fills in the information gap that currently exists between the factory floor and the rest of the supply chain.

Lexmark provides an example of waste. Recently, the company found itself with more than $1 million in scrap from one lot. Engineers had insufficient information to isolate and fix the problem, so were instead relegated to crisis control. With more accurate data from each step of the operation, the engineers could have been more involved in the process and made improvements along the way before it became a large-scale crisis.

Through web-based business applications, engineers can now examine a defective printer cartridge and then use a thin client to put a hold on the entire batch if necessary, regardless of its physical location (anywhere in the world)

In conclusion, it is apparent that e-business is making its mark on the business…


Alexander, Michael. (2001). Factory Floors Go Online -- Pioneering manufacturers close the final gap in their supply chains. InternetWeek; Manhasset; Mar 12, 2001.

2002) Automotive Design & Production. Cincinnati, 114(8), 70-72.

Steele, a.L. (2001). Cost drivers and other management issues in the JIT supply chain environment. Production and Inventory Management Journal. Alexandria, 42(2), 61-68

Drickhammer, D. (2001, May 21). Peak performance. Industry Week. Cleveland, 250(8) 36-40.

Owen Should Open Owen's Pet Store as
Words: 1203 Length: 4 Pages Document Type: Essay Paper #: 36429572
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Owen should open Owen's Pet Store as a sole proprietorship, as this will provide him with the greatest freedom and flexibility during his initial period of slim earnings and his planned but uncertain expansion (Cross & Miller, 2012). This does leave Owen somewhat exposed in terms of risk to his personal finances, but from the brief details provided in the case it appears as though he is in a highly flexible position and is ready to invest himself and his finances in the business, and thus a sole proprietorship would not carry unnecessary risk for him. This would free Owen from any consideration to investment partners and would limit his costs to the government, and though he does not expect to turn a profit for two years as long as he keeps the overall debt level to a minimum he should be able to walk away with relatively little damage…


Cross, F. & Miller, R. (2012). The Legal Environment of Business. Mason, OH: Cengage.

Karayan, J. & Swenson, C. (2006). Strategic Business Tax Planning. New York: Wiley.

Sniffen, C. (2001). Incorporating Your Business For Dummies. New York: Wiley. (2009). How to start a union. Accessed 14 June 2012.

E-Bay and Some of the Issues That
Words: 785 Length: 3 Pages Document Type: Term Paper Paper #: 30981992
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E-bay and some of the issues that the company faces. The writer explores the legal issues, and possible solutions to those issues. In addition the writer examines conflicts in the international laws and which laws will apply as well as which court would decide any case against the company or customer. There were two sources used to complete this paper.

The technological boom of the past few decades has taken mankind to places never before imagined. Today, with the click of a mouse one can plan vacations and purchase tickets, manage stocks and conduct complete businesses. Along with the benefits of being able to go online and exist, there are pitfalls too. E-business have dominated the Internet for the past few years. One only has to be familiar with setting up web pages, open the ability to accept credit card payments and one can have an existing E-business. One of…


____. AICPA And Leading Accounting Firms Launch WebTrust Privacy Progam to Help Web Sites Comply With Global Online Privacy Laws. Business Wire; 9/6/200

Gutierrez, Jorge. R. Practical Strategies for Global E-Commerce.(Industry Trend or Event)

e-Business Advisor; 6/1/1999;

Won the Lottery for 1 Million and
Words: 693 Length: 2 Pages Document Type: Term Paper Paper #: 27270699
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won the lottery for 1 million and you had the chance to take a lump sum or payments over 20 years which option would you choose? Why?

I would choose the option of lump sum payment for the obvious reason that money loses part of its value over time: the phenomenon commonly known as the time value of money. Any payment received upfront has a greater present value than deferred or future payments. This preference for lump sum payment, of course, is made on the assumption that there are no differences in the taxes applicable to winning from the lottery whether received in lump sum or in parts, and that the total amount of $1 million remains the same in both cases, i.e., the part payments received over a period of 20 years would add up to $1 million.

For elaboration, consider:

If one takes a loan of $1 million…

Crossing Borders Agency Law and
Words: 940 Length: 3 Pages Document Type: Term Paper Paper #: 88154633
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This is one of the most difficult types of structures as far as agency law is concerned because an LLC can resemble a sole proprietorship or a corporation depending on the structure and daily management. There are many variations in the way an LLC is managed.

There are two basic types of corporate entities, an S corporation and a C corporation. An LLC, S corporation, and a C corporation can act as entities in and of themselves. The differences between the S. And C corporation have to do with tax structures, but in many other aspects they are identical. They have the right to conduct business as if they are separate from the individuals within them. This means that the corporation can also incur legal liability arising from the actions of one of its representatives (Thompson, 2003). These are the basic forms of corporation in the United States. However, there…

Works Cited

American Arbitration Association (AAA) (2006). International Dispute Resolution Procedures (Including Mediation and Arbitration Rules). Amended and Effective 1 May, 2006. Retrieved September 30, 2006 at .

Demott, D. (2006). Agency Law in Cyberspace. In Press. Australian Law Journal 80. Retrieved September 30, 2006 at

Thompson, Robert B., "Agency Law and Asset Partitioning." University of Cincinnati Law Review, 2003 Available at SSRN:  DOI: 10.2139/ssrn.429620.

Fundamentals of E-Commerce
Words: 580 Length: 2 Pages Document Type: Essay Paper #: 38790597
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distinguishes e-commerce from e-Business?

The purpose of e-commerce is to automate selling and service processes that had been managed manually in the past, unable to scale as a result. E-commerce is focused on automating the many diverse transactions that are more scalable, secure and reliable online vs. manually-oriented or semi-automated means, using the Internet as a catalyst for 24/7 reliable performance. E-Business differs from e-commerce by concentrating on E-Business is the streamlining and automating of the entire value chain of a business vs. e-commerce concentrating only on attracting, selling and serving customers online (VanHoose, 2003).

Classify each of the following activities as either e-commerce or e-business if it is an e-commerce activities, also state whether it is B2C, or C2C.

a. An information technology company establishes an intranet portal which its employee can access to process all intracompany communications and thereby eliminate most of the company's physical paperwork.

E-Business, as…

Michael Porter the Only Way
Words: 1689 Length: 6 Pages Document Type: Term Paper Paper #: 33186444
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What are five steps in building a Web Service?

The five steps in building a web service are:

Exposing the code

Writing a service description

Publishing the service

Finding the service

Invoking a Web service d. What is a quick-hit DSS? Define three types quick-hit DSS is a computer-based system that allows decision makers to interact directly with data and analysis models. Three types include data mining, executive information systems, and expert systems.

Question 8 a. Describe three kinds of knowledge representation

One kind of knowledge representation has knowledge as cases. This involves comparing a current case with many other past cases. A second kind of knowledge representation involves neural networks. This involves storing knowledge as nodes in a network. The third form of knowledge representation stores knowledge as rules, where the rules are obtained from experts, laws, or experience.

b. What is a smart tag and how might it…


Lawlor, S.C. (2004). Computer Information Systems. Forth Worth, TX: The Dryden Press.***/questions.htm

Internet Technology Today
Words: 1152 Length: 3 Pages Document Type: Essay Paper #: 2354423
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array of reasons why corporations need to invest in IT. First, the dynamic economic environments in which businesses operate today "have helped create a challenging business environment and an 'economic imperative' for information technology" (Bakos & Treacy, 1986). Secondly, technology increases a corporation's capability, while significantly reducing costs (Bakos & Treacy, 1986). Third, the fact that the technology-utilization abilities of businesses are improving due to globalization necessitates a corporation's investment in information technology (Bakos & Treacy, 1986).

Strategic planning is crucial to the success of any organization because i) it enables organizations to respond to the dynamic business environment by providing platforms through which adjustments regarding organizational directions can be made (ASCO, 2009); ii) it instills a sense of direction within the organization and contributes towards the creation of milieu whereby employees aim their focus on a common goal (ASCO, 2009); iii) it is promotional to the creative and open…


ASCO. (2009). Strategic Planning: Why it Makes a Difference and How to Do it. Journal of Oncology Practice, 5(3), 139-143.

Bakos, J.Y. & Treacy, M.E. (1986). Information Technology and Corporate Strategy. MIS Quarterly, 10(2), pp 107-119.

Cascella, V. (2002). Effective Strategic Planning: Processes, Measurements and Accountabilities are the Keys to Success. ASQ. Retrieved from 

Microsoft. (2014). Enterprise Architects. Microsoft. Retrieved from

Global Fighter Jets Marketing Plan Marketing Vision
Words: 2490 Length: 8 Pages Document Type: Essay Paper #: 72487675
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Global Fighter Jets Marketing Plan

Marketing Vision

Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.

Marketing Mix

Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.

Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.

Price: The reason…


Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.

Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.

Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.

Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).

Partnership and Alliance
Words: 2920 Length: 11 Pages Document Type: Term Paper Paper #: 83629841
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Partnership or Alliance

At a recent conference, Acxiom Corporation Company Leader Charles D. Morgan said that constantly changing technology and the growing global landscape means successful companies must select the right partners and alliances to help achieve a true customer-centric enterprise.

In today's global marketplace, partnerships are becoming a major strategic move for many businesses. This paper discusses the elements of an effective partnership or business alliance in an effort to lay out the best business practices for forming one.

The pace of innovation today is too fast for any one company (especially technology company) to be all things to all customers. Last year alone, for example, the U.S. patent office awarded more than 16,000 patents to the top ten global high-tech companies for their innovations. Even a brief look at the industry's history reveals a graveyard of once successful companies that failed to adapt fast enough to industry changes.…


Acxiom. (February 26, 2001). Successful Companies Must Forge Smart Alliances, Acxiom Leader Tells Connections 2001 Executive Symposium. Acxiom White Paper. Retrieved from the Internet at

Arian, N. (January 1, 2003). Successful Public-Private Partnership. World Economic Forum.

Armaghanian, H. (2001). Successful Alliances. Haig Barrett, Inc.

Bamford, J. (2002). Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization. Jossey-Bass.

Business Decisions the Employee Is
Words: 1460 Length: 4 Pages Document Type: Essay Paper #: 78370514
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e-Business should focus on marketing through social networks and a website; through identifying potential suppliers. e can't sell food and drink online so the site is mainly for promotional purposes. The cafe's main metrics will be page impressions, Facebook fans, Twitter followers. Reaching out to customers using social media can help to inform them about promotions and new products. Social media is also the modern-day equivalent of knowing all of your customers by name (though that would not hurt either) as it helps to foster a relationship allowing for improved retention. A portal is not of much value for the employees. At best, they can check the schedule online. e don't have that many people working at Broadway, an expensive back end system for staff we see everyday is poor value. I would not use kiosks in the cafe. I would focus on a ifi network and let the customers…

Works Cited:

QuickMBA. (2007). Porter's five forces. Retrieved April 27, 2010 from 

QuickMBA. (2007). Porter's generic strategies. Retrieved April 27, 2010 from