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E-Business
The specialty muffin company in San Antonio with six stores needs to consider how a website and series of social media accounts can increase in-store traffic and sales first, then consider selling their specialty muffins online globally. This second strategy of selling muffins online needs to be supported with a production and fulfillment operation capable of producing muffins quickly and packaging them for global sales.
Starting first with a website and series of social media accounts including Twitter, Facebook, Instagram, SnapChat and Vine, the specialty muffin company needs to immediately define and amplify their brand by showing their products. The website needs to include specials, coupons and special events to draw customers into the stores. If the specialty muffin company also has a catering business, this also needs to be mentioned on the...
At this point in the website strategy, the owners of the specialty muffin company need to concentrate on attracting customers to their stores first. Thinking about e-business as a series of steps to attract, sell and serve customers will also help to guide the muffin company to be successful online.
The muffin company also needs to think about how they can get customers to opt in to their social media and newsletters they need to offer on the site as well. This is where a website can help to save them on advertising and promotion costs. Instead of advertising heavily in newspapers, the muffin ship can target their customer base more effectively using digital channels first. All of these strategies need to be tied together to a unified website to drive traffic into the stores to increase sales.
2. The smart hanger system…
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