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The two meals that will be analyzed in this paper are breakfast and lunch meals. The breakfast comprised of hot coffee with milk and sugar alongside hotcakes. The lunch meal has chicken pie, French fries and a cold coca-cola. The origin of the coffee beans that was used to make the coffee is Latin America, the milk is from the farms in Texas, the sugar used originated from Colombia and the flour from which the hotcakes were made originated from Japan. For the lunch, the chicken came from the local poultry farmers in Texas, the French fries were also from the Texas farms and the coca-cola is bottled locally.
The products were purchased from various outlets with the breakfast having made it from coffee sourced at Wal-Mart alongside the hotcakes and the lunch I bought the entire package from the McDonald fast food.
The chain that led to…
Agriculture and Agri-Food Canada, 2008). Benefits and challenges of global markets. Retrieved May 23, 2012 from http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1201183330593&lang=eng
Economy Watch, (2010). Global Economy, Advantages of Global Economy. Retrieved May 23, 2012 from http://www.economywatch.com/world_economy/world-economic-indicators/global-economy/
International Labor Organization (2012). Child Labour in Latin America and the Caribbean Retrieved May 23, 2012 from http://www.ilo.org/wcmsp5/groups/public/@ed_norm/@declaration/documents/publication/wcms_decl_fs_51_en.pdf
A good market segmentation can reduce operational costs by efficiently allocating the resources to the most suitable segments, while taking under careful consideration the differences across different cultures (Hofstede et.al., 1999). The main alternative to this pricing strategy is by establishing the prices according to the local buying power. However, the customers from those countries where the company adopts a higher price may feel that this strategy is not very fare to them. Finally, the last approach is probably the one that fits better the current manufacturing global market trends. Thus, in those countries where is cheap to produce, the products will have a low price and vice-versa.
7. Factors that influence channel structures and strategies available to global marketers
Channels can be organised as networks, hierarchies and markets. Williamson (1991a, b) divided the channels into hierarchies - the companies internalize activities along the value chain - or choose not…
Aaker D.A. & Joachimstahler E. 1999. The Lure of Global Branding. Harvard Business Review, vol. November-December: pp. 137-144.
Anderson E. & Gatignon H. 1986. Modes of Foreign Entry: A Transaction Cost Analysis of Propositions, International Executive, vol. 29(1). Republished in Beamish W.P. 1998, editor, "Strategic Alliances," Edward Elgar Publishing: pp. 1-26.
Avlonitis G.J. 1997. Marketing Orientation and Company Performance: A Comparative Study of Industrial vs. Consumer Goods Companies. Industrial Marketing Management, vol. 26(5): pp.385-402.
Barro R.J. 1996. Democracy and Growth. Journal of Economic Growth, vol. 1(1): pp. 1-27.
Global markets can have a significant impact on strategy. With globalization, there are more opportunities than ever before for firms to sell products and services around the world. Whereas in the past strategy might have been developed for local areas or at best regional areas, firms today must take into account the entire world. De Brentani (2010) notes that this can have a significant effect of product development. Global firms now must think about how well a new product idea will translate to foreign markets. This results in changes to the way companies approach innovation, as they must be careful with their products and branding to ensure the broadest appeal possible.
Global markets also mean the opportunity to tap into global resources. International markets are not just a source of revenue but a source of ideas as well. For example, innovation derived from international operations can be applied around over…
De Brentani, U., Kleinschmidt, E. & Salomo, S. (2010). Success in global new product development: Impact of strategy and the behavioral environment of the firm. Journal of Product Innovation Management. Vol. 27 (2) 143-160.
Govindarajan, V. & Ramamurti, R. (2011). Reverse innovation, emerging markets and global strategy. Global Strategy Journal. Vol. 1 (3-4) 191-205.
Global Market Research
The multifaceted nature of global market research makes the diverse nature of business strategies' analytics, intelligence and market data needs accomplishable with significant accuracy and insight. The use of a diverse set of tools can just as effectively define in which location and with what specific menu items a U.S.-based retail franchise needs to combine to succeed in Brazil for example. Global market research strategies can also define the optimal series of decisions for changing the packaging of their flagship packaged product, Macaroni and Cheese in Asian nations. Online learning companies including many traditional colleges and universities are using global market research techniques to better understand how they can attract more graduate students for MBA programs specifically designed for potential students located in India.
Analyzing the Potential for Global Market Research
Starting with the U.S. retail franchise looking to open a new location in Brazil, the multifaceted…
Ampuero, Olga, and Natalia Vila. "Consumer Perceptions of Product Packaging." The Journal of Consumer Marketing 23.2 (2006): 102-12.
Fry, Kate. "E-Learning Markets and Providers: Some Issues and Prospects." Education & Training 43.4 (2001): 233-9.
Grist, Paul. "Setting the Pace." E.learning Age 2008: 18,18,20. ABI/INFORM Complete. Web. 30 June 2012 .
Hand, Herbert H., John S. Dunkelberg, and W.P. Sineath. "Economic Feasibility Analysis for Retail Locations." Journal of Small Business Management 17.3 (1979): 28-31.
This has been further strengthened by Optical Brightening Agents, which is the key driver of new adoption of detergents throughout all regions of India and Pakistan.
Suppliers have relatively complex supply chains to get access to several different types of chemicals and borax needed to sell the wide variety of products the chain providers.
Highly dependent on the price of borax and other whitening products, which is used in many Proctor and Gamble products. Detergent market growth in India is predicted to be 6 to 8% according to many industry sources.
Proctor & Gamble, Lever Brothers, and brands from Europe are continually working on Joint Ventures to move into the Indian and Pakistani markets. Of these, Proctor and Gamble has the majority of the existing market share, with approximately 10% of the total Indian market.
There is a wide variety of smaller and lesser-known competitors throughout the two…
The third position means stepping outside the situation and seeing issues from the point-of-view of a third party. NLP reminds us that people receive information in various sensory channels: the visual, the auditory, the kinaesthetic (perception of movement of effort) and the digital mathematical or reasoned thinking (Taylor, 2000). The idea being that people use all of these modes, but may have a preferred mode.
Ethnographic approach: this takes its cue from observing how people behave in more natural settings, rather than placing the emphasis on collecting information in a research setting. So, the commercial ethnographic analyst will place considerable importance on fully understanding the marketing context in which an individual is playing out their behaviour and expressing their attitudes (Weick, 1979). The ethnographic school of data analysis has a long tradition in social research, and is now popular again with commercial market researchers. Although the commercial application of ethnography…
Adams, Gupta, and Williams. (2002, December). Six Sigma Deployment. Adams Associates Newsletter.
Colby, D.S. (2007, May). Using Marketing Research: Views From A CFO. Quirk's Marketing Research Review, 44-47.
Connelly, M., Guilford, D., Harris, D., Kachadourian, G., Rechtin, M., and Wilson, A. (2000, February 9). Sides Closer On Customer Satisfaction. Automotive News, 26.
Dimetrosky, S., Khawaja, S., and Degens, P. (2001, January). Best Practices For Online Survey Research. Quirk's Marketing Research Review.
ealities of Competing in Global Markets
Environmental challenges associated with the transition to a global company
The implementation of the global markets is a lucrative field that desires considerable attention within the transitional phases of a business. The global strategies and avenues of handling businesses are central to the future existence and survival in the market. Many local companies have been in the market for a period but have not had the chance of being the real players in their respective industries. This creates an opportunity in the management and implementation of the transition phases of businesses in their production avenues. The global market is the only place all the other avenues of production have to be regulated concerning the clients and the company as a whole (Thompson, 2001).
The implementation process will consider the goal of capitalizing the market even with the existing environmental challenges. The innate goal of…
Doole, I., & Lowe, R. (2008). International marketing strategy: Analysis, development and implementation. London: Cengage Learning.
Lloyd, P.J., & Vautier, K.M. (1999). Promoting competition in global markets: A multi-
national approach. Cheltenham [u.a.: Elgar.
Simon, H. (1996). Hidden champions: Lessons from 500 of the world's best unknown companies. Boston, Mass: Harvard Business School Press.
In terms of embracing change, the best example is probably the constant technological advances and development which any organization must be ready to integrate in its capacity. New technologies will often ease communication within the company and create the premises for better reaction to the market and to increased efficiency and work productivity.
However, bringing about change is often what makes the difference today between leaders and followers. A leader company will be able to create a market, to create a new product and to generally be innovative and bring about a novelty in things which will help it hold a significant competitive advantage. This will bring not only increased profits, but the capacity to develop new markets and create a bigger market share.
On the other hand, going back to the numerous changes that often occur on the market, we need to emphasize the importance of being flexible and…
starbucks corporation: competing a global market.
follow 6 parts detailed description assessment. assessment structure 6 main parts: 1. Overview situation. 2. Statement main problem: Level analysis Level 1 -- Industry Issues Level 2 -- Organisation Issues Level 3 -- Discipline Issues Problem type 3.
Overview of the Situation
Starbucks Corporation is one of the most famous worldwide brands. The company's success on the American market has determined Starbucks' managers to expand the activity in numerous countries. The strategy developed by the company's managers is based on several factors. However, Starbucks' strategy has been criticized in numerous countries. The company faces strong opposition in addressing certain markets from anti-globalization activists. It is important that Starbucks develops strategies that can reduce the effects of their protests.
The most important problem that Starbucks must work on is represented by anti-globalization. This process is creating important difficulties in entering new…
1. The Politics of Coffee (2011). Talk about Coffee. Retrieved September 1, 2011 from http://www.talkaboutcoffee.com/politics_coffee.html .
2. Annual Report (2009). Starbucks Corporation. Retrieved September 1, 2011.
3. Wit, B. & Meyer, R. (2010). Strategy: Process, Content, Context. An International Perspective. Cengage Learning. Retrieved September 1, 2011 from http://books.google.ro/books?id=tCspQP0CYgcC&pg=PA753&lpg=PA753&dq=starbucks+anti+globalization+activists&source=bl&ots=-gL1xHdGQn&sig=jCQG-kBdR8902KdmVRqiNOTBjm4&hl=ro#v=onepage&q=starbucks%20anti%20globalization%20activists&f=false .
4. Starbucks: Selling the American Bean (2005). BusinessWeek. Retrieved September 1, 2011 from http://www.businessweek.com/innovate/content/dec2005/id20051201_506349.htm .
It is estimated that 590 billion cigarettes are smoke per year in the MENA region and growing by 2% annually, thus making this area one of the few growing markets for tobacco in the world (MENA pp).
Turkey is the largest exporter of oriental and semi-oriental leaf in the world, and although there was a rise in production in 2004 that stabilized the country's tobacco economy, the European Union plans for reforming tobacco subsidies for 2006 and the potential sale of Tekel, the tobacco monopoly, may have a destabilizing effect and lead to a rise in pricing (MENA pp).
Although Dubek has dominated the cigarette market in Israel and has a distribution network of 12,000 retailers nationwide, its share of cigarette sales has been affected by a rise in popularity of foreign brands (MENA pp). In 2003, Philip Morris became the leading player in sales of tobacco with its volume…
Changing Global Marketplace and Meeting Challenges. Retrieved June 16, 2005 from Gateways to Global Markets Web site: http://www.export911.com/e911/gateway/change.htm
International Online Marketing. Global Reach: Online Marketing. http://www.global-reach.biz/eng/index.php3
MENA market review: world tobacco takes an in-depth look at the Middle East and North Africa (MENA) region, an increasingly important member of the world tobacco market.(MIDDLE EAST: Market analysis). 2005 May 01). World Tobacco. Retrieved June 16, 2005 from eLibrary.
Yeoh, En-Lai. (2005 June 14). Mobile phone makers unfurl new models in Asia in battle for India and China markets. AP Worldstream. Retrieved June 16, 2005 from eLibrary.
Another major problem seen in this case is the issue that the majority of mangers within Samsung did not view marketing as an important key tool in the effort to fulfill the company's global strategies. However, this was slowly changed as a new marketing system was put into place within the company. Yet, this strategy took several years to fully infiltrate the minds of the managers in Samsung, who were only convinced after being shown real results from the new marketing strategy, and the lack of faith in this new marketing system proved how much work would be needed to finally internalize it.
These problems have plagued Samsung's goal of catching up with major competitors such as Sony. They are not the only issues by far; however, the issues of remaining out of the software industry as well as the hardship faced at the inception of adopting new marketing strategies…
Antweiler, W., the EUO - Europe's New Currency, the University of British Columbia, Sauder School of Business, 2001
http://fx.sauder.ubc.ca/euro/last accessed on July 21, 2008
Vatahov, I., Bulgaria's Prospects of Joining the Eurozone, the Sofia Echo, March 20, 2006
Waterfield, B., Bulgaria Threatens EU Treaty with Veto Over Euro, Telegraph
http://www.telegraph.co.uk/news/worldnews/1566069/Bulgaria-threatens-EU-treaty-veto-over-Euro.htmllast accessed on July 21, 2008
Bulgaria and the Euro, Official Website of the European Commission, 2008, http://ec.europa.eu/economy_finance/the_euro/your_country_euro8956_en.html. Ast accessed on July 21, 2008
Economic and Financial Affairs, Official Website of the European Commission, 2008, http://ec.europa.eu/economy_finance/the_euro/index_en.htm?cs_mid=2946last accessed on July 21, 2008
US Dollar to Euro Currency Exchange Forecast, the Financial Forecast Center, 2008, http://www.forecasts.org/euro.html. Ast accessed on July 21, 2008
Antweiler, W., the EUO - Europe's New Currency, the University of British Columbia, Sauder School of Business, 2001
Economic and Financial Affairs, Official Website of the European Commission, 2008
US Dollar to Euro Currency Exchange Forecast, the Financial Forecast Center,…
Antweiler, W., the EURO - Europe's New Currency, the University of British Columbia, Sauder School of Business, 2001
http://fx.sauder.ubc.ca/euro/last accessed on July 21, 2008
Vatahov, I., Bulgaria's Prospects of Joining the Eurozone, the Sofia Echo, March 20, 2006
Waterfield, B., Bulgaria Threatens EU Treaty with Veto Over Euro, Telegraph
competitive and global market, it is essential that companies have a means of continually making improvements to their products and services. This is called the total improvement process or quality management system (QMS). A QMS can take a variety of forms in order to consistently meet customer requirements. A QMS offers a number of benefits to an organization: enhanced customer satisfaction and confidence and improved market reputation and market share (Harrington, 1995, p.173).
In order to produce a product or service, a company relies on the materials and supplies from a number of vendors. The vendors must meet the same stringent criteria as the company as a whole to meet the customer requirements. It is very difficult for vendors to have different criteria for each company to which they sell. As a result, a group of professionals in the quality field realized that it would be much better if the…
Duran, M. (June 2004). Journal Sentinel boasting seal of quality from new ISO certification. Retrieved from website October 12, 2005.
Harrington, H.J. (1995). Total improvement management. New York: McGraw-Hill.
ISO System. (2005). Retrieved from website October 12, 2005. http://www.iso.ch/iso/en/aboutiso/introduction/index.html#four
Rabbitt, J.T, & Bergh, P.A. (1993). The ISO 9000 book. White Plains, NY: Quality Resources.
Penetrate Global Markets
Global marketing in today's world depends upon a mix of technological and cultural understanding as Spillan (2012) points out: the "reach of the Internet to unknown places" and the "social environments that exist in global regional market segments" help to drive the global economy and the markets that exist within it. Therefore, comprehending how the Internet and various social media outlets intersect and interact with social environments, especially in developing worlds, is supremely important in assessing one's role in the global market strategy. This is essentially also the point of Luca Lindner (2015), president of McCann Worldgroup and author of "Why Global Marketing Must Move Beyond Cultural Stereotypes and Go Deep." When Lindner advises that marketers "go deep," he means that marketers must tap into the "local" economy and culture of the environment they seek to reach: after all, the trend in recent years is a rise…
Greenstein, T. (2011). The Fed's $16 Trillion Bailouts Under-Reported. Forbes.
Retrieved from http://www.forbes.com/sites/traceygreenstein/2011/09/20/the-feds-16-trillion-bailouts-under-reported/
Jones, E. M. (2000). Libido Dominandi: Sexual Liberation and Political Control.
South Bend, IN: St. Augustine's Press.
Wal-Mart's challenges in the Global market
Wal-Mart as the world's leading retailer has been spreading very fast extending its power across the world market. This began with the nine countries in South America, Asia, and Europe. This expansion is likely to extend even in the near future. As the company attempts at penetrating the hypermarket culture in different countries, it has encountered a battery of severe problems in the process of its global operations. Joint ventures and acquisitions of local businesses have become a major challenge in nationalism economies. Therefore, strict rules and regulations imposed by governments have blocked Wal-Mart's business operations. Late entry and miscalculating competitors have destroyed location opportunities and tampered with Wal-Mart's relationship with local suppliers. The company experienced big challenges in the global market due to its inability to adapt to new local cultures. In addition, sex discrimination, unions, and low wages prompted employees to…
Brunn, S.D. (2006). Wal-Mart world: The world's biggest corporation in the global economy. New York: Routledge.
Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2008). Strategic management: Competitiveness and globalization. Mason, Ohio: Southwestern.
Jha, M. (2011). Retail Management. Michigan: Gyan Publishing House.
Kneer, C. (2009). The Wal-Mart Success Story. California: GRIN Verlag, 2009
Global Human Resources Management
The objective of this work is to describe International Human Resources Management and concerns about effective human resources management in the global environment. The factors that most strongly influence HRM in international markets will be discussed as well as will differences among countries that affect HR planning at organizations with international operations. As well, this work will describe how differences among countries affect HR planning at organizations with international operations. This work will further describe how companies select and train human resources in a global labor market. Discuss challenges related to compensating employees from other countries. Explain how employers prepare managers for international assignments and for their return home.
Effective HR Management in the Global Environment
Development of the global workforce is critically important and it is necessary to acknowledge that these employees work in an environment that is multi-cultural or global and general awareness programs…
Global Human Resources Management and Organizational Development (nd) ITAP International. Retrieved from: http://www.itapintl.com/whatwedo/globalhrmod.html
Haile, Semere (2002) Challenges in International Benefits and Compensation Systems of Multinational Corporation. The African Economic and Business Review. Vol. 3 No. 1 Spring 2002. Retrieved from http://www.theaebr.com/v3n1Haille.pdf
Palthe, Jennifer (2008) Managing Human Rights and Human Resources: The Dual Responsibility of Global Corporations. Forum on Public Policy. Retrieved from: http://forumonpublicpolicy.com/summer08papers/archivesummer08/palthe.pdf
Plessis, AJ and Beaver, B. (2008) The Changing Role of Human Resource Managers for International Assignments. International Review of Business Research Papers. Vol. 4 No. 5 Oct-Nov 2008. Retrieved from: http://www.*****/17.Plessis.pdf
The capital requirements together with reserve policies were overhauled with the entry of new leadership and avenues of the company. Moreover, the company had to align compensation with long-term returns. The strategies, which were laid by the company after its revival was to settle the dividends of the purchasers, and pay debts, which had been accrued in payments (Stonehouse, 2004).
Porter's Five Force
The Porter's Five Forces have a great influence of the way McDonald's Company has been operating in the market. Literally, the company has embraced all the five figures making up the Porter's Five Forces. These are the forces, which influence the market as it happened to McDonald's Company. The company faced the threat of new entrants into the market. When the company was introduced, it dealt with different products, most of which were also being produced by some other companies. As such, the company had to shift…
Ahlstrom, D., & Bruton, G.D. (2010). International management: Strategy and culture in the emerging world. Australia: Southwestern Cengage Learning.
Facella, P., & Genn, a.M. (2009). Everything I know about business I learned at McDonald's:
The seven leadership principles that drive break out success. New York: McGraw-Hill.
Gilbert, S. (2009). The story of McDonald's. Mankato, MN: Creative Education.
Global Fighter Jets Marketing Plan
Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.
Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.
Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.
Price: The reason…
Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.
Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.
Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.
Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).
Global Financial Strategy
Critical assessment of the proposal to raise capital locally rather than in the UK
In the analysis of the proposal of raising capital locally rather than in the UK, it is essential to consider four critical aspects: costs, risks, benefits/advantages, and limitations/disadvantages. In the presentation of this critical assessment, the focus will be on the four factors or aspect in order to offer reliable analysis of the situation.
In the process of raising capital locally rather than in the UK, the organization must incur several costs. One of the essential costs is the professional cost. This refers to the amount of money or financial resources paid to the legal advisors, auditors, and reporting accountants in order to execute the process of raising the capital effectively and appropriately. Another important aspect of cost is the trading cost. These are direct costs including the brokerage commissions and financial…
Burnham, P 2010, 'Class, Capital and Crisis: A Return to Fundamentals', Political Studies Review, 8, 1, pp. 27-39,
Carvalhal, A, & Camara Leal, R 2013, 'The World Financial Crisis and the International Financing of Brazilian Companies', Brazilian Administration Review (BAR), 10, 1, pp. 18-39,
'Chad' 2013, Columbia Electronic Encyclopedia, 6Th Edition, pp. 1-3,
Chana Kok, T, & Yap Voon, C 2011, 'Risk Factors of Commercial Banks in Malaysia', Journal Of Modern Accounting & Auditing, 7, 6, pp. 578-587,
This in turn will lead to a rift between civilizations, one that would encourage them to rediscover their own individual cultural identity. Therefore, the globalization of the world can mean the fragmentation of cultures and the possibility of new conflicts along civilization lines.
The theory of Samuel Huntington however has had several critics who argue that in fact the neo-liberal approach of world economics and politics will increase the financial resources of the world and thus foster the creation of a global culture based on similar moral values and norms. However, it is less likely for the neo-liberal practices to have this effect on the short-term because it is rather clear from the image of today's world that globalization has led, in a constant manner, to inequality. This consideration is rather simple and revolves around the issue of the distribution of resources. More precisely, the developed world has limited resources…
Ayres, J.M. (2004) "Framing Collective Action Against Neo-liberalism: The Case of the "Anti-Globalization" Movement." Journal of World- Systems Research.. 14 May 2008. http://jwsr.ucr.edu/archive/vol10/number1/pdf/jwsr-v10n1-ayres.pdf
Forum Barcelona. (2004) "Theme 2: Is There a Global Culture? The Globalization of Media and the Culture of Societies." Session summaries. 14 May 2008. http://www.barcelona2004.org/eng/banco_del_conocimiento/documentos/ficha.cfm?IdDoc=1676
Huntington, S.P. (1996) the Clash of Civilizations and the Remaking of World Order, New York, Simon & Schuster.
Modelski, G.(n.d.) the four dimensions of globalization. 14 May 2008 https://faculty.washington.edu/modelski/Global4.html. html
Importance of the Global Mindset
I agree with the assertion made by Cohen that possessing a global mindset is a key and integral part to being successful in business, particularly if global expansion is an organizational goal or aspiration. To be successful in today's marketplace, leaders must understand that the world is no longer made up of only local/regional/national customers and competitors. It has been shaped by the digitized age we live in. Customers come from everywhere, for just about everything. Similarly, competition does too. This means to be truly successful, business leaders must know how to integrate a number of geographies, cultures, demographics, tastes, preferences, and business strategies from across the globe (Gumbel 2008). Leaders need an appreciation for diverse business relationships and more specialized skills to achieve their goals.
Universal cooperation is a daily business reality. The vast majority of this is due to technological advancement…
Beechler, S, & Baltzley, D 2008, 'Creating a Global mindset', Chief Learning Officer, 7, 6, pp. 40-45, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Cohen, SL 2010, 'Effective global leadership requires a global mindset', Industrial & Commercial Training, 42, 1, pp. 3-10, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Gumbel, P 2008, 'Big Mac's Local Flavor', Fortune, 157, 9, pp. 114-121, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Massingham, P 2013, 'Cognitive Complexity in Global Mindsets', International Journal Of Management, 30, 2, pp. 232-248, Business Source Elite, EBSCOhost, viewed 17 May 2013.
Global randing of Stella Artois
Interbrew's centuries of experience in brewing, beer distribution and sales are all exemplified throughout their global dominance of worldwide beer consumption as presented in the case The Global randing of Stella Artois (eamish, Goerzen, 2012). With an exceptionally high price/Earnings ratio (P/E Ratio) indicating investor confidence in their brand, operations in 80 nations, with the top 10% of markets globally accounting for 86% of sales and 61% of volume production being generated by North America, Interbrew has a solid platform to build their future marketing, selling and product development strategies on. Despite a slow to no-growth level of performance for the global beer markets of just 1 to 2%, investor confidence continues for Interbrew and their performance over the time period of the case study, further signaling the strength of their operations and strategy execution (Marinov, Marinova, 1998). Interbrew faces the challenge of profitably growing…
Beamish, P.W., & Goerzen, A. (2012). Global branding of Stella Artois. (). London: Ivey Management Services, a division of Richard Ivey School of Business.
Dezutter, B. (1997). Experiences of investing in Eastern Europe: A study of a multinational brewing company. European Business Review, 97(3), 139-144.
Hanon, B. (1996). The path to competitiveness: Strategies for investment in central Europe. Columbia Journal of World Business, 31(2), 76-85.
Hede, A., & Watne, T. (2013). Leveraging the human side of the brand using a sense of place: Case studies of craft breweries. Journal of Marketing Management, 29(1-2), 207.
As household penetration increases, competition for products in the online marketplace also increases in those areas, as does the need for components to access the online marketplace. Further, as internet skills increase in companies and households around the world, the competitive advantage achieved from coordinating marketing across countries can be significant (Steinbock, 2000).
Microsoft, for example, has developed a huge online presence in response to household penetration increases and increases in online competition. As of November 2005, Microsoft operates websites specifically designed for each of 139 countries worldwide. Each web site contains information in the language of the country, contains products, services, and even images that reflect the culture of the country, and is aimed specifically at the household consumer and business consumer within that country. For example, when accessing the home page for the United States, advertising related products display information for new software called Microsoft Streets and Tips…
Fill, C. (2002.) Marketing Communications: Contacts, Strategies, and Applications, 3/e. New York: Prentice Hall.
Harris Poll # 97. (2004, December 8.) Different leisure activities popularity rise and fall, but reading, TV watching and family time still top the list of favorites. Harris Poll #97. Retrieved November 4, 2005 from Harris Poll Interactive Archive.
International Telecommunications Union. (2003.) World Telecommunication Development Report. Geneva, Switzerland: International Telecommunications Union.
Internet World Statistics. (2005.) Internet Usage and World Population Statistics. Retrieved November 4, 2005 from Miniwatts International. Web site: www.internetworldstats.com.
Market Society and the Public Sphere
My journal text comes to illustrate the utmost significance of globalization viewed as the force molding and shaping the current world. It describes the multidimensional aspect of globalization that influences and encompasses all facets of life through an integrated network. Currently, globalization is the buzzword in media articles, daily talks of media people and talks of politicians. There is no aspect of life that is not influenced or affected by globalization (Tober, 2006, 33). However, many people find it difficult to reflect on this phenomenon. This is because the term is applied in so many aspects leading to its ambiguity in defining it according to my text.
Numerous volumes of work have written about globalization in numerous fields such as political, science, business, economics, sociology and many more. This has made the term globalization lack a precise cogent theory and definition. This is seen…
Barnet, R. & Cavanagh, J. (2004). Global dreams: imperial corporations and the new world order. New York: Simon & Schuster
Hass, R. (2003). The corporation without boundaries. The new paradigm in business: emerging strategies for leadership and organizational change. New York: Tarcher/Perigee.
Kapstein, B. (2004). Governing the global economy: international finance and the state.
Cambridge. MA: Harvard University Press
People and services are not easily moved among the various countries. Although securing work and permits in the United States for Mexican and Canadian immigrants, NAFTA has also caused considerable concern in terms of legislation.
This is particularly the case in Canadian lawmaking. Several disputes resulted from NAFTA trading activities in the country. Such disputes for example include gasoline additives and possible related health concerns and nerve damage (Weintraub, 2004). Canada was also engaged in a long dispute regarding a 27% duty on softwood imports to Canada. This lasted for years before it was finally resolved in 2006. Significantly however, the decision was not ratified by either Canada or the United States (Weintraub, 2004). According to the U.S. Court of International Trade, imposing the duty was contrary to the United States law.
Other problems include the fact that Canada has lost more than 10,000 companies to foreign takeovers since NAFTA…
CIA. (2010). CIA -- the World Factbook -- France. Retrieved February 16, 2010 from https://www.cia.gov/library/publications/the-world-factbook/geos/fr.html
Dow Jones Sustainability Index. (n.d.). Retrieved January 10,2010 from http://www.sustainability-index.com/
Glass, a. (n.d.) World Economy Vertical vs. Horizontal FDI. Department of Economics,
Texas a&M University. Retrieved February, 22, 2010, from http://econweb.tamu.edu/aglass/VerticalVsHorizontalFDI.pdf
com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000)
The real skill is involved in making the device suitable to accomplishment of the business strategy and also makes profit persistently. (Howard, 1999) This makes McGrath and Heiens to describe the failures of Internet startups as a moot testimony that "the Internet is a tool, not a panacea" and that a "sound business strategy is always a prerequisite for success" Therefore, even though many successes have appeared to day on the Web in the online industry and in the digital forms in general still more are to be explored for accomplishing long-term goals of the…
Allbritton, Marcel M; Rogers, Everett M. (1995) "Interactive Communication Technologies in Business Organizations" the Journal of Business Communication. Volume: 32; No: 1; pp: 36-43
Archer, Norm; Head, Milena; Wang, Fang. (2002) "E-Tailing: An Analysis of Web Impacts on the Retail Market" Journal of Business Strategies. Volume: 19. No: 1; pp: 114-120
Baker, John. F. (December, 1998) "Hyper Wars: Eleven Strategies for Survival and Profit in the Era of Online Business-review." Publishers Weekly. Volume: 12. No: 1; pp: 27-33
Beck, John C; Lynch, Patrick D. (2001) Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies. Journal of International Business Studies. Volume: 32; No: 1; pp: 57-63
Many of them are either uddhist or Taoist, and both of these religions teach respect very seriously. In order to understand the idea of respect amongst siblings in the way that the Chinese individuals see it, it becomes necessary to also understand some of the Taoist and uddhist traditions and beliefs. These are not always seen as being very significant, largely because many individuals in the west do not understand Taoism and/or uddhism, and therefore it gets largely ignored. However, it is also important to understand the importance of schooling and how this affects the way that the Chinese individuals think when it comes to the respect that they show to their siblings (ogdan & iklen, 1992).
Integration of the Elements by Locals
Religion and usiness in China
uddhism is the religion that is generally seen in the Chinese culture. uddhists seek an elimination of suffering. The uddha teaches that,…
Balfour, Frederik. (2006). B&Q stores: Renovating China's attitudes. BusinessWeek. Retrieved from: http://www.businessweek.com/globalbiz/content/apr2006/gb20060425_120572 . htm
Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.
Bogdan, R.C., & Biklen, S.K. (1992). Qualitative research for education: An introduction to theory and methods (2nd ed.). Boston: Allyn & Bacon.
Cateora, P.R., & Graham, J.L., (2002) International Marketing 11th Ed. Mc Graw-Hill
The study methodology is predicated on a literature review of over two dozen previous studies, stratified across both the French and U.K.-based respondent populations. Of particular interest with regard to the methodology is the researcher's detailed work on defining variations in cultural differences, which is an area that Dr. Hofstede and the Model of Cultural Dimensions is specifically designed to take into account (Marieke, Hofstede, 2010). The study is highly qualitative in nature and uses academic databases as its primary research instrument (Gloria, Wulf, Mullen, 2013). The studies cited throughout the analysis indicate the potential to break out senior citizen segments by psychographics, an areas of emerging interest for Internet marketers. There is also a thorough analysis from numerous secondary studies of the correlation of income, gender, education and Internet usage. Demographics within the study are defined more in age-based terms when psychographic delineations create through primary research and factor…
Belal, H.M., Shirahada, K., & Kosaka, M. (2013). Value Co-Creation with Customers through recursive approach based on Japanese Omotenashi service. International Journal of Business Administration, 4(1), 28-28.
Kim-Shyan Fam, Waller, D.S., Ernest Cyril, d. R., & He, J. (2013). Advertising dislikeability in Asia. Asia Pacific Journal of Marketing and Logistics, 25(1), 144-161.
Gloria, a.M., Wulf, C., & Mullen, H. (2013). Internet marketing to 50+ generations in the UK and France. Journal of International Consumer Marketing, 25(1), 45.
Marieke, d. M., & Hofstede, G. (2010). The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85.
Global Marketing Strategies and Management Techniques of Apple Inc.
The central objective of this report is to perform an environmental analysis of a country in which our selected company shall aim to establish a market for its products and services. The company chosen for the purposes of this report is Apple Inc. The country selected for the analysis is The People's Republic of China. The aim of this report is to assist the management of Apple Inc. In assessing whether the country presents a viable business opportunity or not. The product chosen for this purpose is the Apple iPhone 4S.
The Apple iPhone 4S is said to be the best technology that the company has come up with in the iPhone product line. With the dual-core A-5 chip, 8 megapixel iSight camera, io5 and iCloud functions coupled with a speech recognition personal assistant dubbed Siri, it is one the most…
Altucher, J., 2010. There's no stopping China, s.l.: New York Post.
Anon., 2010. Apple Form 10-K, s.l.: Apple Inc.
Anon., 2011. [Online]
Available at: http://www.freedomhouse.org/report/freedom-world/2011/china?page=22&country=8016&year=2011
Combined with the increasing prevalence of regional trading blocs, higher transportation costs may result in a move towards regional production rather than global. In other respects, however, Lonely Planet's business will remain essentially unchanged over the coming years.
The globalization of international trade has had a profound impact on Lonely Planet's operations. It has allowed the company to use offshore production centers that are capable of serving the global market. The monetary flows even at a relatively simple, one-product firm like LPP illustrate the degree to which economies around the world are intertwined. The company receives monetary inflows from dozens of nations, and disperses monetary flows to dozens more. Including small flows, the operations of Lonely Planet contribute to the economy of nearly every nation on earth.
The recent changes with respect to the global economy will continue to impact operations into the coming years, affecting the firm's ability…
Das, Dilip K. (2003). Financial Flows and Global Integration. Centre for the Study of Globalization and Regionalization. Retrieved April 1, 2009 fromhttp://www2.warwick.ac.uk/fac/soc/csgr/research/workingpapers/2004/wp13204.pdf
Steil, Benn. (2007). The end of National Currency. Foreign Affairs. Retrieved April 1, 2009 from http://www.foreignaffairs.com/articles/62614/benn-steil/the-end-of-national-currency
Policies need be established that dictate how currency is used (Homaifar, 2003).
Trends in international banking suggests that within Europe while the euro may still be the standard currency used, often throughout the world and in international banks generally, much of currency is denominated in the form of dollars (Bertuch-Samuels & amlogan, 2007; Homaifar, 2003). The United States dollar has represented the gold standard among international financial institutions because the U.S. has relatively little exchange rate fluctuation, which lowers the potential risk within the international financial marketplace. To gain operational independence and affirm prices will remain stable, banks want to ensure the currency they use is issued in a country that is stable and holds prestige (Homaifar, 2003). This can easily be assessed by evaluating a country's financial systems, determining whether the banking systems are strong and offer policies and provisions for conducting business using foreign currency as well as…
Bertuch-Samuels, a. & Ramlogan, P. (2007, Mar). The Euro: Ever more global. Finance and Development, a Quarterly Magazine of the IMF. 44(1): 1. Accessed 11, May, 2007: http://www.imf.org/external/pubs/ft/fandd/2007/03/bertuch.htm
Blount, E. (1998). Taming global market risks. ABA Banking Journal, 90(3): 38.
Homaifar, G.A. (2003). Managing global financial and foreign exchange rate risk. New York: John Wiley & Sons.
Lim. E.G. (2006), the Euro's challenge to the dollar: Different views from economists and evidence from COFER and other data, IMF Working Paper, No. 06(153). Washington: IMF.
One can understand how this occurs from an economic perspective. With globalization, the individual economic entity, be it company, small firm or individual member of society, will no longer interact with the state in the economic field, but rather with one another, and this will occur not in a limited, stately environment, but on a large, unlimited, global scale. At the same time, globalization goes hand in hand with liberalization, which means that in the global economic environment, the nation state loses its role as a centralized and regulatory authority in the economic events, as the economic entities will be able regulate the market freely, through their own interaction.
The hyper globalization thesis also argues that the globalization phenomenon is likely to significantly impact the nation state's regulatory ability in all areas ranging from labor to environmental regulations and to taxation. The logical reasoning for this is simple: globalization proposes…
That is supposed to have become one market which does not entail any tariff distinctions between the nations. But it should be noted that some of the analysts feel that it will never become a single entity market, but will remain separated into different varying national markets. The reason is being ascribed to "cultural, informational, logistic barriers and perhaps remaining discriminatory barriers all of which imply an incurable tendency to award contracts to local suppliers." (Is Culture a Major Barrier to a Single European Market? The Case of Public Purchasing)
The general aim of free trade has however changed and it is now not limited any more to the removal of barriers in being able to sell the products made in one country to other countries of the world. This is considered to be even more important for that of the developing countries wherein their progress in development made however…
Madsen, Poul Thois. "Is Culture a Major Barrier to a Single European Market? The Case of Public Purchasing" Retrieved at http://www.ihis.aau.dk/~pmadsen/purchase.htm . Accessed 18 September, 2005
Market Access and Protocol Commitments" Retrieved at http://www.uschina.org/public/wto/ch-memo.html . Accessed 18 September, 2005
Non-tariff Barriers to Imports" Retrieved at http://www.wright.edu/~tran.dung/Chapter8_Pugel.htm . Accessed 18 September, 2005
Tariff" Wikipedia, the free encyclopedia. Retrieved at http://en.wikipedia.org/wiki/TariffAccessed 18 September, 2005
Global and Domestic Marketing
In the question, I pick three factors social, cultural, and technological factors and see their effects on global and domestic marketing.
In both domestic market and global market, a customer's buying behavior is influenced by social factors. The role of social factors becomes especially important to impress others and identify with the groups to which the customer belongs. Social factors interact to influence the purchase decision through various means. For example, a person first suggests or thinks of the idea of buying a particular product or service, then the individual with the power and/or financial authority makes the ultimate choice regarding which product to buy. If this behavior is adopted by others in the group, the social factors begin to influence the marketing by others.
Many consumers purchase noticeable goods to satisfy not just material needs but also social needs such as prestige. In…
McLean, F. (1998), "Corporate identity: What does it mean for museums?" Journal of Nonprofit and Voluntary Sector Marketing, Vol. 3, No. 1, 11-21.
Rothschild, M.D. (1979), "Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood Like Soap" Journal of Marketing., (Spring), 11-20.
Wilkie, William L. And Moore, Elizabeth (1999), "Marketing's Contributions to Society," Journal of Marketing, 63, 4 (October), 198-218.
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Chekalin, Alexander. "Press Service - Speech by First Deputy Minister of the Interior Militia." 8 August 2006. Ministry of the Interior, Russian Federation. 17 May 2009 .
Dzieciolowski, Zygmunt. "Russia's immigration challenge." 15 June 2007. Opendemocracy.net. 17 May 2009 .
Matthews, Owen and Anna Nemtsova. "The Kremlin Vigilantes." 14 February 2009. Newsweek. 17 May 2009 .
Monacelli, R. "Russia: Population, Immigration and the Economy." 19 February 2009. Institute for the Study of Conflict, Ideology, Policy. 17 May 2009 .
Schwirtz, M. "For Russia's Migrants, Economic Despair Douses Flickers of Hope." 9 February 2009. New York Times. 17 May 2009 .
Yasmann, V. "Russia: Immigration Likely to Increase, Mitigating Population Deficit." November 2005. Radio Free Europe Radio Liberty. 16 May 2009 .
RUSSIAN IMMIGRATION STATS:
immigrant population > Immigrants as percentage of state population
immigrant population >…
Banjanovic, Adisa. "Russia's new immigration policy will boost the population." 14 June 2007. Euromonitor.com. 17 May 2009 .
Chekalin, Alexander. "Press Service - Speech by First Deputy Minister of the Interior Militia." 8 August 2006. Ministry of the Interior, Russian Federation. 17 May 2009 .
Dzieciolowski, Zygmunt. "Russia's immigration challenge." 15 June 2007. Opendemocracy.net. 17 May 2009 .
These effects would be unfairly harsh on developing nations, who had little to do with creating the problem; this is one of the reasons that recent international talks in Copenhagen have stalled (WGW 2009). Not only would these countries not be able to develop as quickly and have healthier populations and more stable governments, but industrialized nations would also see negative economic impacts, making many wary of making any major transitions without a more certain analysis of the problem of global warming, and of a human cause behind it.
The Effects of Global Warming
Even if global warming isn't real, or if human emissions aren't behind it, the possible consequences and tangential downsides to the continued release of carbon dioxide and an increase in global warming warrant taking steps to find cleaner fuels and sources of energy. Warmer temperatures would lead directly to more frequent and more violent storms and…
Bryner, J. (2006). "Climate Change Has Animals Heading for the Hills." LiveScience. Accessed 13 December 2009. http://www.livescience.com/environment/061214_animals_retreat.html
Howden, D. (2007). "Deforestation: The hidden cause of global warming." The independent 14 May. Accessed 12 December 2009. http://www.independent.co.uk/environment/climate-change/deforestation-the-hidden-cause-of-global-warming-448734.html
JunkScience (2007). "The real "inconvenient truth." JunkScience.com. Accessed 13 December 2009. http://www.junkscience.com/Greenhouse/
NASA. (2009). "Global warming." World Book at NASA. Accessed 13 December 2009. http://www.nasa.gov/worldbook/global_warming_worldbook.html
Besides the fact that flooding destroys agricultural lands leading to a disruption of food supplies to millions of people, one also has to consider the social impact on areas where there are large population groups. This can lead to forced migration and often to refugee situations, with all the related negative social implications. .
Another important aspect is the increase in serious diseases as a result of global warming. Scientists warn that an increase in temperature also means that infectious diseases could become more widespread. Infectious diseases carried by insects and rodents may also appear in new areas and regions where the population may be unprepared to deal with them. This has already been seen in cases of serious insect -- borne disease, such as Dengue fever, Malaria, West Nile virus, and Yellow Fever.
One also has or bear in mind that in order to understand the devastating effects of…
Climate change responsible for 300,000 deaths a year. Retrieved from http://www.peopleandplanet.net/doc.php?id=3574
The September, 2003 supplement to the Economist, Running on One Engine contains a survey of the worlds economy, and outlines how the economic engine in America is similar to the single engine operation in a large commercial airliner. Connections are not made by the writers that an airliner operating on one engine can stay in the air for a limited amount of time, but cannot be expected to fly without problems, nor can it be expected to continue its course as if it were running on all of its multiple engines. The economists carry the metaphor to the country, and the global economy. The single engine is taxed beyond its design capacity. The overworked engine could fail, and thereby leave the airliner no other option but to plummet ground ward. In the same way, the authors say that the American economy, should it stall, could bring the entire…
Understanding this aspect is one of the keys to understanding the principle behind Flying on one Engine. The authors take great pains to describe the precarious position which the U.S. has created by becoming the sole leader in the global economy. Beginning in the 1980's the U.S. economy made larger gains as a global supplier of goods and services than did our major industrialized partners, Japan, China and Germany. According to the supplement, the momentum gained by the U.S. during the 1980's lead to increasing acceleration during the 1990's. Since 1995, domestic demand for goods and services has risen 3.7%, which is twice the rate of the rest of the modern or rich world.
The survey goes on to evaluate the economic policies of Reagan, and how these tax reductionist policies under the Bush administration are continuing to create the increased demand in the U.S., thus fueling U.S. contribution to the global economic pie. In comparison to Germany, China, and Japan, the U.S. has captured more of the global markets, and since the high amount of demand in the U.S. is also creating an import - export imbalance which is not in our favor, the authors suggest that a U.S. slow down could negatively affect the entire globe.
What the Economist supplement does not address is that the taxation policy under Reagan and both Bush's has been the source of the economic growth in the U.S. Across the globe, our major trading partners do not share our policy of reducing taxes to stimulate growth. Germany, Japan, and China all have created an interdependent relationship between business and government.
The problem with this strategy was that it determined higher indirect costs that the company did not take into consideration when making this decision.
c) General Motors is one of the most successful U.S. companies. But GM was forced to modify its strategy because the global competition conditions. This is mostly the case of Toyota, which developed into an important competitor of GM on the European, U.S., and Asian market. The numerous advantages of Toyota and its products and services include: lower prices, better supply chain management that is based on Japanese methods, and higher quality management (Klum, 2011).
These advantages helped Toyota become the leader of the Asian market. This helped the company also improve its international position. In addition to this, General Motors' sales and profits significantly reduced. Therefore, the company had to modify its strategy in order to reduce its costs. The company's managers considered that this…
1. The GM's Consolidated Strategy and Enhanced Approach (2011). The Global Mechanism. Retrieved September 24, 2011 from http://global-mechanism.org/about-us/strategyand-approach .
2. Muller, J. (2009). GM's Global Strategy in Doubt. Forbes Magazine. Retrieved September 24, 2011 from http://www.forbes.com/forbes/2009/0622/autos-foreign-aide-gm-global-strategy-in-doubt.html .
3. Klum, E. (2011). General Motors Growth Strategy. Retrieved September 24, 2011 from http://www.streetdirectory.com/travel_guide/51055/cars/general_motors_growth_strategy.html .
" The final force of collaboration, which Freidman (2006) calls "informing"-which are search engines like Yahoo, Google, MSN, etc., which has facilitated "Internetizer technologies" to work together with limitless information all by itself (Freidman, 2006).
Therefore, the initial three flatteners formed the novel stage for cooperation, and the subsequent six have been the novel shapes of cooperation that flattened the world. The last flattener is referred to as "the steroids," and these have been regarded as "wireless-access" along with "voice-over-Internet-protocol (VoIP)." The steroids have accelerated these novel kinds of cooperation, which has allowed "Internetizer technologies" to execute anyone of them, from anyplace in the world, using any tool (Freidman, 2006).
The first convergence took place when all ten flatteners united around the beginning of the new millennium. This formed a worldwide, Internet-enabled in performing ground that permitted manifold kinds of cooperation on R&D and work, regardless of not…
Barca, F. And Becht, M. (2001). The Control of Corporate Europe. Oxford: Oxford University Press.
Chun, R. (2001) 'The strategic management of corporate reputation, aligning image and identity, PhD dissertation, Manchester Business School, University of Manchester.
Freidman, Thomas L. (2006), the World is Flat, (Newly Abridged and Revised), Penguin Books, Camberwell Victoria.
Global E-Business Marketing
Employee development and training is an alternate zone. In the IT business, training is not simply about recognizing training needs and giving the presupposed training, but anticipating and reckoning the necessities and advancing suitable training to equip employees so that they can handle the challenges.
Another serious challenge is the way businesses have the ability to fuse all the sub-systems in H and help them in accomplishing a definitive objective: extraordinary performance. Individuals must be groomed to get in tune with the performance culture. Making an environment that invigorates the formation of information and its sustenance all through the organization is an enormous challenge. However, investments in Human esource Information Systems (HIS) must create, maintain, and enhance a performance driven culture. The role shifts to that of a facilitator. H will include the entire organization in this process and go about as an advisor and facilitator. This is a H…
Aswathappa, A. (2009). International business. New Delhi: Tata McGraw-Hill.
Bell, M.P. (2012). Diversity in organizations. Mason, Ohio: South-Western College.
Burke, R.J. (2005). Reinventing human resource management: Challenges and new directions. London [u.a.: Routledge.
Congress, E.P., & Gonza-lez, M.J. (2013). Multicultural perspectives in social work practice with families. New York: Springer Pub. Company.
Global Management Strategies
Involvement in the global economy is inherently risky but also carries a number of distinct opportunities for those who venture thusly. According to our research, as highlighted in the text by Dess & Lumpkin (2002), there are four distinct management strategies for entering into the international trade. Accordingly, these are identified as exporting; licensing and franchising; strategic alliances and joint ventures, and; wholly owned subsidiaries.
Exporting is perhaps the most common avenue for engaging in the global trade. Many domestic companies rely on target populations in foreign countries in order to meet core sales expectations. And as the article by Delaney (2010) notes, many of these companies will use intermediary export companies or agencies in order to reach broad customer bases. Indeed, this is the most notable advantage of the approach, which enables a company to bring its products to a decidedly wider base…
Delaney, L. (2010). Indirect Exporting: Advantages and Disadvantages to Indirect Exporting. About Import and Export.
Dess, A. & Lumpkin, L. (2002). Strategic Management: Creating Competitive Advantages, 1st edition. McGraw-Hill.
Joint Ventures. (2013). The Advantages and Disadvantages of Entering A Joint Venture. Joint-venture.swimintheincomestream.com.
It is also an excellent way to ensure that they will also participate to a long-term vision of the company.
The company has at this point several potential alternative solutions. The first solution would involve not restructuring the business, keeping the same business format, but trying to increase revenues by diversifying the portfolio and by creating new services that will provide the technological competitive advantage needed. The company does not need to outsource its call centers to India and Ireland, for example, but it can use these countries to create technological centers in these countries, so as to benefit from the cheap technology being developed in these countries.
The second alternative solution is to work exactly on the strategic plan proposed by the current management, including outsourcing and layoffs. However, this will need to be doubled by measures to counter morale decline and to ensure that the remaining…
Standing at the pivotal point of a changing world economy offers companies and business organizations new opportunities, but they must heed the lessons learned thus far, and make wise and pragmatic business decisions. These business choices are responsible for bringing about a stable world economy. Kemal Davis (2005) at the Financial Times and International Finance Corporation, summed it up this way:
"Given the scale of the challenge we face, there has never been a more critical time for the private sector, together with government, society and others to work together to build a better globalization for all (online)."
Building a globally-integrated world is a bold goal, but not unattainable. Business must take the lead and create for itself an environment of consumer trust, product quality and safety, and become more socially diverse and politically smart. Business must demonstrate its integrity, and concern for their markets by creating international trade…
Davis, Kemal, (2005). Newsroom, United Nations Development Programme, found online at http://content.undp.org/go/newsroom/2005/november/statement-dervis corporation-conference-20051109.en?src=print, retrieved February 2, 2010.
Elliott, Peter and Devine, Tim, (2009). Technology and Digital Business, FT.Com,
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Grein, Andreas F. And Gould, Stephen J., (2007). Voluntary Codes of Ethical Conduct:
Global Company Report: Tesla, Inc.
Introduction: Summary of the Business and Its Industry
Tesla, Inc. was launched in 2003 in California as a niche market luxury carmaker that specialized in electric vehicles (EV). The Tesla Roadster was its first product. The Roadster was a high-end EV and not a mass market car. Today, Tesla offers the much more affordable Tesla Model 3, which is a mass-market EV designed for the common man. Its other products include the Tesla Model S and the Tesla Model X. Tesla sells its cars in North America, Europe and in Asia. It has recently obtained financing to build cars in China, where its vehicles are already being sold, and is currently poised to enter Japan’s market. Tesla’s focus on sustainability and its CEO Elon Musk’s use of social media has made Tesla a favorite among investors who view sustainability as the future and Musk’s innovative…
Exporting apparel to France would reveal a slightly similar difference. As integrant part of the European Union, France has removed numerous financial barriers in relationship to other EU member states. It has however intensified its barriers relative to product quality and sanitary standards. In terms of the direct relationship between France and the United States, this is generally a positive one, revealing mutual gains and lack of controversy. Efforts are currently being made to reduce the trade barriers between the United States and the EU as a whole (Buy USA, 2009).
A franchising entry strategy would reveal numerous benefits for Miana Fashion, such as reduced risks and shared responsibilities, but would also imply shared financial results. In France nevertheless, such a strategy would stand increased chances of success, supported by all political, economic, cultural and legal backgrounds. France is the leading franchising country of the European Union, with…
Dickson, D.M., August 13, 2009, Trade Panel Hits China's Import Barriers, Washington Times
Hugh, E., 2009, Global Manufacturing: France Outperforms while Spain Continues to Flounder, Seeking Alpha, http://seekingalpha.com/article/170859-global-manufacturing-france-outperforms-while-spain-continues-to-flounder last accessed on December 7, 2009
Pinto, J., 2009, Global Manufacturing -- The China Challenge, Automation, http://www.automation.com/resources-tools/articles-white-papers/articles-by-jim-pinto/global-manufacturing-150-the-china-challenge last accessed on December 7, 2009
2008, China Real Estate Market Faces Slump, NuWire Investor, http://www.nuwireinvestor.com/articles/looming-housing-slump-in-china-52103.aspx last accessed on November 26, 2009
global strategic alliances that exist between two companies in the computer industry. Hewlett Packard and SAP are the two companies selected for evaluations here. A brief overview of the companies will be provided. HP is a leading provider of products, technologies, solutions and services to consumers and businesses. HP offers services spanning IT infrastructure, personal computing and access devices, global services, and imaging and printing. (HP.com, 2005) William Hewlett and David Packard founded the company in 1939. The company now has 140,000 employees with capabilities in 160 countries. Today, HP conducts business in 43 currencies and 15 languages. HP essentially offered hardware components for the computer and the technology industry. Their main product lines included computers, printers, monitors and other peripheral devices for computers. "HP is #1 globally in inkjet, all-in-one and single-function printers, mono and color laser printers, large format printing, scanners, print servers, and ink and laser supplies."…
Al-Mashari, Majed. "Enterprise Resource Planning (Erp) Systems: A Research Agenda." Industrial Management + Data Systems. 103.1/2 (2003): 22-27.
BusinessWeek. "Online Extra: Q& a with Carly Fiorina." Business Week Online February 19, 2001.
Dvorak, John C. "Hp Gobbles Compaq." PC Magazine September 5, 2001.
EQUIS. "Sap and Hp Team for Midmarket Hosting Model (Manufacturing Business Technology)." Executive Quote and Information Service: EQUIS. (2005).
But in Bali," where she went on a business trip "it was politely but pointedly noted that when you stand that way it's seen as a sign of rudeness or defiance.'" (Garfinkel, 2004)
hen do you need proactive PR planning? And when do you utilize reactive crisis management?
If only all gaffes crying out for crisis management were so small. hen launching a new product or introducing a new enterprise on the part of a company, such as Starbuck's entry into the music selling business, or as the release of a new film starring a new, up and coming star, public relations must be active and proactive in a positive fashion. However, crisis management when a major executive commits a personal or professional ethical lapse or linguistic gaffe requires damage control or reactive management. A recent such problem occurred for the real estate firm Douglas Elliman when its star employee…
Garfinkel, Perry. (July 13, 2004) "On Keeping Your Foot Safely Out of Your Mouth." Business Travel. The New York Times. Retrieved 3 November 2004 at http://travel2.nytimes.com/mem/travel/article-page.html?res=990CE2DA1E3BF930A25754C0A9629C8B63
Duenwald, Mary (October 26, 2004) "The Dorms May Be Great, but How's the Counseling?" The New York Times. Retrieved 3 November 2004 at http://www.nytimes.com/2004/10/26/health/psychology/26cons.html
Levine, Robert. (November 3, 2004) "Would You Like an Extra Shot of Music With That Macchiato?" The New York Times. Business. Retrieved 3 November 2004 at http://www.nytimes.com/2004/11/03/arts/music/03buck.html?pagewanted=all
Neuman, William. (October 10, 2004) "The Rise and Fall of a Sweet Deal: The Swift Rise and Fall Of a Star Broker." The New York Times. Real Estate. Retrieved 3 November 2004 at http://query.nytimes.com/search/article-printpage.html?oref=login&res=9D02EFDB143BF933A25753C1A9629C8B63
Discuss the similarities and differences of global markets, global business and global customers.
Global markets, global business and global customers share many similarities, and their differences are significant, influencing go-to-market strategies by nation and region. The similarities of global markets, business and customers include a common need for orienting marketing and promotion to the needs, wants and preferences of consumers. All three areas of markets, business and customers also share a common foundation of channel management and selling strategies that must be aligned to the customers' preferences as to how they want to buy. Each of these three areas of markets, business and customers all share a common foundation of needing to be based on the time-based expectations of customers as well. This refers to the expectations of speed and accuracy customers have across all regions of the world. The markets, business and customers all also share a…
While the above refers to some essential aspects of company growth, there are many other areas that could be improved. The following is a summary of some of the areas that could be enhanced and adjusted to increase viability and consumer perception of the company.
Financial streamlining in the business and service area is an important aspect that has been recognized by Dell and which is in need of improvement.
Customer Service. As has been noted in many studies customer services are an area that has been singled out as not being up to standard in Dell. As one article states; "Consumer eports rates Dell's customer service below that of every other company it examined, a group that includes Apple, Sony, Gateway and Hewlett-Packard" (Smith a. And Godinez V. 2007). There are already plans by the company to launch a major customer initiative. According to reports, Dell will, "...spend…
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Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.
It is the intention of this…
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Ansoff, H.I. (1965). Corporate Strategy. New York, NY: McGraw-Hill.
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countries trading and acting as entrepreneurs in the global marketplace and the roles international institutions must now play in world trade regulation. It is important to note that globalization and entrepreneurship on a world scale should be considered a positive development. Countries using the entrepreneurial line of reasoning are generally more creative and have a tendency to offer more individual freedoms for their people. Open competition on the current global scale has controlled world pricing and has created new opportunities for all types of new innovations and services while at the same time increased the entrepreneurial and marketing talents in countries once dominated by restrictive state governments. Basically, entrepreneurship, whether on an individual or an entire country scale, is better for creating wealth. But, there are negatives. There are always those scenarios where these entrepreneurial methods are being used by countries under the control of corrupt or incompetent governments. Therefore,…
An important contribution to the market ideology is that the authors recognized the existence of a relationship between employment and the market. This relationship was based on that the employment, the division of labor and the "human material progress had proceed in parallel with the growth of the market." Otherwise put, there existed a direct relationship between the market and the employment, with the market being the feature which set the tone. An increase of the market would generate an increase in employment and vice versa. However, an increase or decrease in employment would not affect the market as the relationship between the two is unilateral.
Engels, Moore and Jones believed that the future successful implementation of the communist policies would see no major use of the market; "in the society of the future, there would be no mediation through the market. Wealth would satisfy needs directly. It would be…
Callinicos, a., 2004, the Revolutionary Ideas of Karl Marx, 3rd Edition, Bookmarks Publication Ltd.
Engels, F., Marx, K., 2006, Socialism: Utopian and Scientific, Mondial
Groenwegen, P.D., 2003, Classics and Moderns in Economics: Essays on Nineteenth and Twentieth Century Economic Thought, Routledge
Marx, K., 2005, the Eighteenth Brumaire of Louis Bonaparte, Mondial
Global Decision Making: Components of a Business Plan
Every business needs a blue print that will articulate the route it intends to take to achieve its goals. A good example of this is a business plan, which is a document that shows the practicability of various business objectives and it is also used by potential clients and investors to determine how capable the business is to meet their needs (Pride, Hughes and Kapoor, 2008). For a business to interpret its vision to outsiders, it needs to demonstrate how applicable the business concepts are for success and profitability, which poses a great concern for majority of businesses in this era of globalization. However, one way to guarantee this is to use well-designed components that can be used both locally and internationally. This text looks at the most useful components of a business plan and recommends changes that should be made if…
Brown, R. L & Gutterman, A.S. (2009). A Short Course in International Business Plans: Charting a Strategy for Success in Global Commerce. California: World Trade Press
Delloitte. (2004). Globalization's Next Frontier: Principled Codes of Conduct that Bolster the Rule of Law: A speech from Deloitte Global CEO and Senior Partner William G. Parrett. Executive Speeches, 19(1), 6. Retrieved 4 February 2015 from http://www.iasplus.com/en/binary/resource/0405wparrett.pdf
Pride, W.M., Hughes, R. J & Kapoor, J.R. (2014). Business. (12th Ed.) Mason, OH: Cengage Learning.
oth Phillip obbit and Richard Robison offer accounts of what a market-state is. obbit contends that the core features of the market-state are a crisis of the nation-state, a transformation of core state functions, relations of national states to transnational markets, and cosmopolitan culture. Finance is at the center of the culture, the money economy. Governments are more centralized but weaker because power is allocated by the money men, the banks, the managers of finance and capital, and governments are merely their footstools. According to Robison, on the other hand, market-states are neo-liberal, techno-managerial and instrumental, and citizens are clients and consumers. oth describe the materialistic, consumerist society, yet each has its own theoretical approach and unique conceptualization. This paper will compare obbit's and Robison's accounts of market-states and use the writings of Smith, Keynes, Marx and others to help illustrate the nature of the two.
Differences of What…
Bobbit, P (2011) The Shield of Achilles: War, Peace, and the Course of History, NY:
Keynes, JM (1920) The Economic Consequences of the Peace, NY: Harcourt Brace.
Pabst, A (2010) The Crisis of Capitalist Democracy, Telos 152: 44-67.
Apple and a Working Capital Loan
Apple (AAPL) will seek a working capital loan in order to heighten its dividend payment to shareholders. Although Apple is cash rich, a large portion of its capital is held in offshore accounts and to repatriate those holdings in order to benefit shareholders would require Apple to pay a significant tax on those holdings, which can be avoided by taking on new debt to fund the new dividend payments (Ehrman, 2013). The economic context in which Apple is thus taking the loan is one in which wealthy corporations are taxed in the U.S. at a tax rate that is among the highest in the industrialized world, which prompts many companies to seek tax havens abroad (Ehrman, 2013). However, there is a still greater economic concern that should be considered at this time -- and that is related to the economic implosion of 2008, in…
Bens, W. (2015). American slavery, reinvented. The Atlantic. Retrieved from http://www.theatlantic.com/business/archive/2015/09/prison-labor-in-america/406177/
Booton, J. (2015). Apple CEO Tim Cook may have violated SEC rules with Jim Cramer email. MarketWatch. Retrieved from http://www.marketwatch.com/story/apple-ceo-tim-cook-may-have-violated-sec-rules-with-jim-cramer-email-2015-08-24
Durden, T. (2016). Cupertino, we have a problem: China's JD.com just cut prices on Apple products by 17%. ZeroHedge. Retrieved from http://www.zerohedge.com/news/2016-01-27/cupertino-we-have-problem-chinas-jdcom-just-cut-prices-apple-products-17
Ehrman, D. (2013). Does Apple need a loan for billions? Motley Fool. Retrieved from http://www.fool.com/investing/general/2013/04/27/does-apple-need-a-loan-for-billions.aspx
When businesses go international, they have to operate in a more competitive, uncertain, and risky business environment. The forces present in the Global environment bring a number of challenges for the businesses; making it more difficult for them to maintain their market share, enhance profitability, and keep the customers satisfied (Cherunilam, 2007). To compete successfully and ensure a sustainable future in the international markets, business organizations have to analyze these forces carefully and strategize accordingly. Globalization has also impacted the way countries use to recognize themselves as internationally competitive and advanced than other countries (Tellis, Stremersch, & Yin, 2003).
This paper presents a comprehensive discussion on the positive and negative impacts of Globalization and the efforts which nations and business organizations make in order to become internationally competitive and keep up pace with the Globalization. The paper starts with a brief description of different environmental forces that are…
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According to Cleveland and Laroche (2007), the global consumer is characterized as someone who fits in with global consumer culture. This is a culture that has certain characteristics that are static internationally, such that the global consumer can be subject to global marketing. The global consumer is understood in contrast to the local consumer. The local consumer bears strong characteristics of the local market, in their tastes and buying patterns. The global consumer trends more towards international norms. The global consumer is aware of and has some preference for international products and bears similarity to international buying patterns. In essence, the global consumer in Shanghai will have tastes and characteristics that relate more to other global consumers in Vancouver, London or Mumbai than to the people of the local Shanghai market.
Global consumers have emerged as the result of two key trends, identified in Czinkota and onkainen (2013).…
Andersson, S. & Servais, P. (2010). Combining industrial buyer and seller strategies for international supply and marketing management. European Business Review. Vol. 22 (1) 64-81.
Balabanis, G. & Diamatopoulos, A. (2004). Domestic country bias, country-of-origin effects and consumer ethnocentrism: A multidimensional unfolding approach. Academy of Marketing Science Journal. Vol. 32 (1) 80-95.
Cleveland, M. & Laroche, M. (2007). Acculturation to the global consumer culture: Scale development and research paradigm. Journal of Business Research. Vol. 60 (3) 249-259.
Czinkota, M. & Ronkainen, I. (2013). International Marketing. South-Western College Publishing.
Global Marketing -- Country Penetration Strategies
Global marketing refers to the degree to which a business organization strategizes to operate in an international market in a competitive way. This paper focuses on the Country Penetration strategies that are formulated to ensure a potential entry and a sustainable future into a new international market (Lord & anft, 2000). The increasing trend towards Globalization has opened attractive opportunities for large-size organizations to expand their business operations in potential international markets. In order to thrive and develop their strong presence in those markets, organizations need to perform a comprehensive situational analysis and formulate marketing strategies so that they can avail the attractive opportunities and encounter the possible threats (Lord & anft, 2000).
This paper covers all those country penetration strategies that are devised by large MNCs when they target some international market as a part of their expansion or growth strategy.…
Achrol, R., S., (1991). Evolution of the Marketing Organization: New Forms for Turbulent Environments, the Journal of Marketing, American Marketing Association, Vol. 55, No. 4 (Oct., 1991), pp. 77-93
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Market Entry Challenges in Asia
Many companies want to move into Asia, but there are market entry challenges that have to be faced there. Still, Asia represents a very important and profitable market for many companies, and it is not unusual for these companies to draw major profits from their overseas operations. EBay, however, has many problems in the Asian markets, and has struggled with these issues in the past (Chan, 2007). In order to understand why this is the case for the company, one must address the 4 Ps (product, place, promotion, and price). By looking at each one of those, a person can get a better idea of why eBay failed in some of the Asian markets and why it performed better in others. In the U.S., eBay is very popular. The same is true for the UK and a few other countries. That does not mean, though,…
Chan, Isabelle (2007) "EBay Has Its Eye on Southeast Asia" 29 Oct 2007, e-commerce, Business Week.
Ihlwan, M. & R. Hof (2006) Out-eBaying eBay in Korea, Business Week, New York: July 17, 2006, p.74, Issue 3993
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9, 249-254.
Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local Rivals Eat Into Market Share, Wall Street Journal, New York, N.Y.; October 12, 2006.