- Words: 4842
- Length: 18 Pages
- Topic: Business
- Paper #: 1311124
However, the company has in general enjoyed success overseas and as a result international sales now account for 27% of operating income (2010 Starbucks Annual Report). The international division remains a key source for growth at Starbucks, in particular the Chinese market, where Starbucks has enjoyed considerable success and now sits at over 500 stores.
The company struggled in the mid-2000s due to two main factors. The first was the