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hy "Going Green" is the Right ay to Go
Even if you don't believe the world is ending like it did in disaster movies The Day After Tomorrow and 2012, there are still plenty of good reasons to "go green." Did you know that until the 1970s most trash was dumped straight into holes in the ground, where overtime it released hazardous chemicals and methane gas, "20 times more potent than carbon dioxide" straight into the atmosphere (Palmer)? Today laws are in place to ensure that methane is collected at these landfills, but collecting it requires expensive plumbing -- which means that big cities like New York now have to ship their garbage to large dumping facilities prepared to handle the waste. New York spends a $1 billion annually in trash and recycling collecting (Iannucci). So what can you do about it? Going green can help you to do…… [Read More]
For some airlines, it is not that they do not care about the environment but only that they do not see going green as financially feasible (Friends, 2007; National, 2007; Kim, et al., 2007). If they have incentives, that can affect how they feel and whether they will go green. If there are few incentives, most airlines will decide not to go green because there will not be a large enough benefit to offset the costs they must address (Friends, 2007; National, 2007; Kim, et al., 2007). Companies, overall, decide to go green in the same way that they decide to do anything else - because it is cost effective for them and they feel as though it will be of benefit to them in the long run (Friends, 2007; National, 2007; Kim, et al., 2007).
Cost is a huge factor in whether a company decides to go green. There…… [Read More]
Florida is, again, a good example in this sense. The governor of Florida signed an executive order that "required state agencies and departments to hold meetings and conferences at Green Lodging participants whenever possible"
. What this means is that state agencies are to use green hotels for meetings and any events rather than other types of hotels. The state rewards hotels that have gone green by increasing their business. As a result, going green is actually self-financed or is financed by the state through such incentives.
The effect of growing green is felt in the increase in the volume of clients not only because of the direct stimulus of local or national authorities, but also because the clients tend to prefer a green hotel. Although this is still not a fundamental factor of choice, as previously shown, it is still an important one and its importance has grown because…… [Read More]
The products were soon withdrawn from the market as they were a complete failure as customers found it inconvenient to have to constantly recharge the electric vehicles given the existence of such a few recharging locations. Also, the consumers were not ready to change their driving habits so drastically and in such a short period of time.
Green marketing myopia can also appear when green products are not able to reflect credible environmental benefits. One such example is Mobil's Hefty photodegradable plastic trash bag. These products claimed to be degradable, however, not in every circumstance, but only when exposed to sun, wind and rain and because most of the times garbage bags are not exposed to such elements, the degradation was virtually impossible. Mobil was sued by seven state attorneys for deceptive advertising and consumer fraud and had to remove the photodegradable note from its products.
According to Ottman et.al.…… [Read More]
CIO's concern with going green is that is an efficient process that utilizes available resources and conserves energy (and associated expenses) all throughout the IT function. This can involved creating new energy-efficient data centers, simplified infrastructures by consolidating servers or using virtualization options and/or implementing cooling solutions in data centers already in place. From an agency theory perspective, the CIO's concern is to identify the "governance mechanism" by which the conflict between agent and principal can be reduced (Eisenhardt, 1989, p. 59). In terms of going green, the self-servicing principal of the agent is reduced by energy conservation efforts that promote cost-saving benefits for the company and which also help to save the planet (Martin, Kemper, 2012).
The benefits of going green are that doing so can increase shareholder value by reducing operational costs. As energy prices rise, so too does operational expense, and by conserving energy through green tech,…… [Read More]
Lighting -- Our company would like to install timers or motion sensors that shut off our lights when they are not being used and would like to receive recommendations on the best technologies and vendors supplying these technologies.
Telecommuting -- in this area, Everdream has two objectives. The first is to reduce employee travel through the implementation of videoconferencing. In this area, we are seeking recommendations on the best technologies and vendors as well as best practices for their use. Secondly, we aim to increase telecommuting whenever feasible. Technologically, Everdream is fairly sophisticated in this area, yet there is some management resistance to encourage greater use of telecommuting. Therefore, Everdream would benefit from understanding how to better manage remote employees and local employees who increasingly work from home.
If interested in becoming a partner with Everdream in its sustainability efforts, please submit your proposal for providing the requested research, analysis,…… [Read More]
Suc plants include: prairie popseed, catmint, stonecrops, cornflowers and susans, among oters.
Tese plants are of all colors and are very beautiful wen planted togeter.
Having seen tese benefits, it is quite ard to still argue against green roofs. Yet if one finds oneself in tis positing tere are a variety of specific tings tat green roofs and do for umans. Tey include: cleaning and retaining rainwater, reducing te overeating in cities and reducing pollution, adding beauty, lowering air temperatures, improving air quality, lowering eating and cooling bills, expending te life of a roof membrane.
Tese are seven good reasons wy green roofs are so important to our overall ealt and better lifestyle quality. Tere are also many tings tat one can do wit green roofs tat can keep tem going for a long time, including suc tings as waterproofing, for example, and many more.
Living walls, in addition to…… [Read More]
An additional negative aspect can occur when a seemingly green product really isn't, in the long run.
As an example, one of the most successful 'green' vehicles is the Toyota Prius. The hybrid Prius has become the status symbol for all of those wishing to flaunt their environmental conscience. However, the vehicle isn't nearly as eco-friendly as the Green Marketing campaigns lead consumers to believe. The nickel metal hydride battery the Prius uses is the primary culprit. The nickel is mined in Sudbury, Ontario, smelted nearby, shipped to ales to be refined, then sent to China to be processed into nickel foam. From there, it goes to Japan to become a battery, before it's placed into a car and shipped to its final destination, like the U.S. The global transportation of the manufacture of the battery uses a lot of fossil fuel. Goodwin cites CN Marketing as noting the combined…… [Read More]
Use energy sound furniture; find ways to share resources when possible.
The copy-machine is a deadly waster -- try to publish as much as possible electronically (memos, presentations, etc.).
Chapter 7 -- Greening Your Products and Services- This is the face, and the crux, of the green company. Changes in philosophy and policy will help the environment internally, but to really "go green," the company must product a green or eco-friendly product. Within this, it is important to examine the product life-cycle at every step and green accordingly. Similarly, the supply chain needs to be green -- it does not work to have green practices but purchase materials made with toxins or in countries that use non-sustainable products or labor. It is, therefore, possible that some companies may face a very tough decision in discontinuing some of its products, and developing new ones, depending on the eco-audit process. In some…… [Read More]
She also mentions the huge energy giant British Petroleum (BP) came up with some honest and effective marketing in its green promotions. And while it is laudable for an oil company to invest in green technologies, BP did it with "appropriate humility that admits its own guilt while setting the stage for conversion to alternative energy sources" (Ottman, 2002). Meantime she says to Exxon, "ake Up!" because Exxon was at that time running "green-themed" ads that spoke to the need to "find more oil."
In still another green marketing-themed article from Ottman, she writes in the publication in Business that while the George . Bush Administration "abdicates responsibility for a strong response to slowing down" global climate change, Bush's lack of leadership on the issue opened a "unique window of opportunity for America's advertisers and marketers" (Ottman, 2002). That advice to advertisers and marketers is this: using the same effective…… [Read More]
Additionally, The U.S. Green Building Council is a non-profit organization that provides certification for officially 'green' structures. The Environmental Protection Agency and U.S. Department of Energy provide information about Energy Star products in their website, including a list of products that can go into the refurbishment or construction of a greener home, such as energy-efficient windows.
The role of the Internet and any global alliances in green home building
The U.S. Department of Energy and Environmental Protection Agency both advocate the use of green improvements, as well as building materials on their websites. The orld Green Building Council is an international organization that provides links to green builders and organizations around the world with a commitment to sustainability.
On a more practical level, using the Internet can be an effective tool to segment a target market for green structures, either on the web page of a real estate agency, or…… [Read More]
(Davis, 1994, p. 36)
The traditional goals of household cleaning manufacturing has been to seek out chemical rather than natural alternatives, as a result of the fact that natural substances cannot be patented. Yet, these standards really only apply to food and drugs (including vitamins) and combinations of natural and semi-natural chemical combinations may see patens in the future, but currently the old standard creates a difficulty that has only recently been overcome by some companies who seek alternatives to meet new consumer demands.
The level of individual responsibility with regard to eco-friendly living has increased exponentially over the last 20 years. This is true for many consumer products and utilization of resources. These trends are likely to increase and broaden, rather than wane, as more and more companies and products meet the mainstream market that emphasize eco-solutions to individual consumers and make such decisions easier…… [Read More]
Building new green homes and making existing unsold homes green is the core of such a strategy, as applied to the housing market today. Green building can refer to a wide range of industry practices, spanning from simply installing energy-efficient windows, doors, and light bulbs to reduce environmental wastage and enhance customer value to more radical ideas like solar power, or constructing entire apartment units that require the use of environmentally-friendly cleaning products. hile adding value through 'greening' a building can be added at any stage of the building's lifecycle, "from design and construction, to renovation and deconstruction. However, the most significant benefits can be obtained if the design and construction team takes an integrated approach from the earliest stages of a building project" (hy build green, 2009, EPA).
Customers, worried about the long-term health of the U.S. economy and the planet, can see their self-interest and the interest of…… [Read More]
Green with Information Technology
There has been a corresponding growth in innovations in information technology and the recognition that companies of all sizes and types must reduce their impact on their environment by adopting so-called green practices. For micro-businesses with just one or a few employees, this may mean something as simple as recycling aluminum cans and paper, but for larger enterprises, going green may mean the investment of significant amounts of resources up front with the expectation that the payback on these investments will be worthwhile, both in terms of energy savings as well as through an improved corporate image. To determine how companies can benefit from going green today, this paper provides a review of the relevant literature to provide a definition of going green with information technology, an analysis of the impact of going green with information technology on the environment, and a discussion concerning the pros…… [Read More]
I have almost 10 pages of literature done for you already.
Research and Method -- are you required to do any primary research on this thesis, if so, what and how robust? We will need to dialog if that is the case.
Conclusion -- I am operating off the premise that the conclusion is that I will tie together your company data with what we learned through the readings; forming a conclusion that will indicate that it is effective for your organization to go green.
Send me any ideas you have, I am in school all day tomorrow (Sat). If you can get me materials by Monday/Tuesday I will finish up the assignment posthaste!…… [Read More]
Soon the war effort worked its way into popular culture, just as the green movement it doing today.
The key to a good media campaign is to use respected figures to promote the cause. Green is a rapidly growing phenomenon that has been dubbed "greenwashing" by advertisers (Makower). Lauren Zalanick, president of Bravo Media identified three key customers as the target audience of the green market. They include college grads, and the former hippies of the flower power movement (Makower). According to Makower, Zalanick revealed several plans that will be rather expensive endeavors to promote green practices within the network, such as replacing the company vehicles with hybrids and using recycled paper. This is considerable expense for something that is just a surface marketing effort to attract a larger viewer audience.
Hollywood stars such as Sheryl Crow, Leonardo DiCaprio and Cameron Diaz have all been outspoken their support of the…… [Read More]
..the stimulus plan calls for laying 3,000 miles of new transmission lines -- considered crucial for moving wind and solar power to different corners of the country" (LaMonica 2008). This sets a shining example for the nation for the need to make current and future structures environmentally sustainable.
Even if prices of fossil fuels decline, there are also other pressures that increase public awareness about the need for green housing -- finite timber resources, increasing overpopulation, and also the expansion of the densely populated developing world in China and India will make green building a continued priority on an international level.
The sad rise of asthma due to mold and other allergies contained in sick buildings may make a green building that can reduce mold, mildew and other build-up a necessity rather than a debatable luxury for many home owners in the future.
The current administration is working to bring…… [Read More]
Even the section of partnerships is only cursory, another surprise considering that "most of the case studies in this article refer to green FID projects involving not only private companies by also public organizations" (p. 44) Instead of discussing some of the particular partnerships, or which more most (or least) successful, Bose and Yan simply state generalizations which once again do little to illuminate the reality of implementing green FID projects. For example, while the authors claim that "the number and kind of a project's partnerships indicate the resources it requires for completion as well as its scope" and that "the resources acquired through partnerships can tackle large environmental problems that single organizations can't solve," they never bother to actually state what any of these partnerships were, or what specific environmental problems were solved.
While Indranil Bose and Shipeng Yan's article "The Green Potential of FID Projects: A Case-Based…… [Read More]
Green Building Laws
Green Building and Green etrofitting
The department of Federal Environmental Executive defines green building like this: Elevating the competence by which the built structures consume energy, equipment and water along with decreasing the adverse effects on health of human beings including the surroundings by improved structure, maintenance, procedure, operation, choice of a better site and elimination of waste. The subsequent section explains the current guiding principles for retrofitting and green building (Columbia University, 2005).
Established Green Building Guidelines
The aim of United States Green Building Council (USGBC) is to improve the infrastructure and quality of work while constructing buildings which are environment friendly, lucrative, hale and hearty to work and live in (Columbia University, 2005). LEED (Leadership in Energy and Environmental Design) given by USGBC is usually thought to be the finest power in green building (Brown et al., 2002).
LEED was established by USGBC in 1999…… [Read More]
The world of capitalism is full of deception and trickery. Those who do it best and in the least offensive manner, have the best chances to be successful in this competitive and demanding environment. In the age of environmental awareness, many organizations claim that their product and services are 'environmentally friendly' or all natural, but these words often have little meaning and ring empty. The purpose of this essay is to analyze the differences between green marketing and green washing. This essay will define both terms before comparing and contrasting their different meanings.
Green marketing is an attempt to sell products and services using environmentally sound techniques and practices. Marketing in and of itself is a very deceptive practice that will and should always attempt to maximize profits and gain a competitive advantage for its organization. Green marketing, however, is understood to actually have true environmental concerns and…… [Read More]
Materials must be durable in order to withstand the test of time and costly replacements which further pollute the environment with waste, (Chiras 2008). In general, manufacturers try to present a variety of usable green materials which are produced with the least amount of energy possible. When thinking of the energy needed to create a product, one must take into account that of extracting raw materials, processing, and transportation of the finished product to the building site, (Environmental Protection Agency 2008). Recycled materials are also highly favored in the construction of green roofing. Such recycled materials include newsprint, sawdust, cement, recycled rubber, and agricultural fibers, (Snell & Callahan 2005).
A climbing trend in green roofing building is the use of soil and vegetation planted on top of a membrane which waterproofs the lower levels beneath, (Environmental Protection Agency 2008). his soil then serves as a barrier between the elements, along…… [Read More]
Green Pet Store
For any business, it is important to have a mission and/or vision, because these will set the firm's strategic direction. The mission statement lets the stakeholders know why the company exists (Khatib, 2008). The vision statement provides a vision of the future that can guide the company's actions. These both tie into the strategy of the company. For example, the pet food store that focuses on green pet supplies should have a vision and mission that reflects on the company's role in the pet food industry.
The mission statement for the company will be "To market ethical pet supplies, allowing people to promote their personal values through their pets." A good vision statement might be "To become the world's largest ethical pet supplies retailer." The business strategy is to market ethical pet products to the mainstream audience in the United States. The company would be differentiated from…… [Read More]
Solomon and Krishna (2011) discuss what they see as a coming transition to sustainable energy sources. Hydrocarbons are a finite energy source away from which human society will have to transition. They note that historical energy transitions take over a century or more to enact, and are stimulated by resource scarcity and the attendant problems thereof. In their study, they use academic discussions of prior research on different energy transitions, first from wood to fossil fuels, and then they provide case evidence from individual countries that have transitioned away from fossil fuels.
In their study, they seek to provide lessons for researchers and practitioners alike with respect to how these lessons can be applied to our current need to transition away from fossil fuels. The authors mostly focus on these recent examples, and but this does not strengthen their argument. They use some primary source data, but the…… [Read More]
doind a research project pay green?
I collected an articles .
In order to be able to comprehend how being green pays off, one must concentrate on the relationship between employing environmental attitudes and economic performance at a company level. Being green is especially important in the present and there is a wide range of domains that people have addressed when concerning the concept. "Some studies have shown that students who go to green schools have higher test scores, get sick less often and are healthier and happier" (Boys' Life 12). This makes it possible for someone to understand that profits associated with being green do not only involve financial aspects, as they are also likely to reflect positively on individuals when regarding matters from a series of other perspectives.
hile this concept is surely important, people should not only focus on profits when trying to devise strategies of being…… [Read More]
Mandating Green Retrograding Among Income Property Owners
The movement for improved environmental sustainability starts with individual property owners. However, property ownership remains one of the most significant and determinant socioeconomic dividing lines in American society. The result is a clear socioeconomic dividing line where sustainability and conservation are concerned. In spite of the critical importance of adapting our consumption habits, lifestyle orientation and energy usage to meet changing needs, many Americans lack the basic ownership rights to participate in some key initiatives. Central among them is the impetus for Green building practices. As the research and discussion presented hereafter with show, this is an impetus to which most home-renters are unable to respond. As the research will note, the need to account for the significant population of Americans who rent when imposing regulatory policies effecting green building standards is today a central element of any plan to reduce…… [Read More]
green supply chain operations are important in today's marketplace. Sustainable growth and development is at the top of the news today, for a number of reasons. More people are developing an awareness of green issues and sustainability, and more people are demanding a greener footprint from the industries they do business with or purchase their products. Because supply chains are such an important part of most businesses, it is important for supply chain management to recognize the many benefits of going green with their supply chains.
Going green has become an important business issue for a number of reasons. First, a swell of public opinion is pushing businesses to go green, because of concern for business' contribution to climate change and other global environmental problems. In addition, green living has become much more common and trendy, and informed consumers are demanding more accountability for the companies where they purchase goods…… [Read More]
CS and Green Marketing
Green Marketing and Corporate Social esponsibility
This essay examines green marketing and corporate social responsibility practices. In particular, the paper examines the practice of greenwashing, and discusses companies' willingness to exploit green marketing for competitive advantage. The essay also reviews the legitimate use of green marketing as a means of promoting responsible environmental stewardship.
Green marketing involves the promotion of products that are marketed as being environmentally safe or beneficial. The practice had its beginnings in Europe in the early 1980s when certain products were found to be harmful to the earth's atmosphere. As a result, new types of products were created, called green products, which were less damaging to the environment. The green product movement grew quickly in the United States and has continued growing steadily ever since (Green Marketing, 2011).
Also known as sustainable marketing, environmental marketing, and ecological marketing, green marketing consists of…… [Read More]
Geen" Human Resouce Pactices And Envionmental Pefomance
A numbe of entepises have histoically adopted the appoach of compliance within thei envionmental initiatives, and by consequence, ules and legislations guiding thei envionmental appoaches. Howeve, ove the last many yeas, new consume needs, consume boycotts, global envionmental standads, dynamic pefeences, and othe envionmental factos have influenced coe values and the fundamental business stategies of copoations (Daily, Bishop and Steine, 2007). Oganizations ae pat of society, and it is impeative that they function like team playes; this is whee the concept of "geen" management becomes elevant. A key schema now is that a company's outcome is stongly impacted by envionmental concens (Taiq, Jan & Ahmad, 2016).
Envionmental and human esouce (HR) management's effect in the business context elates powefully to a moe compehensive association between oganizations' economic and envionmental pefomance. In this context, it is fequently agued that impoved envionmental pefomance esults in…… [Read More]
city regions only.
The overriding theme of the greenbelt policy around the cities as applies to entire world is discussed.
Advantages of green belts around cities
The provision of cleaner air as facilitated by the trees is discussed.
The facilitation of the access to cleaner water around the city and regular rain is outlined.
The ability to protect the natural environment is also expounded on and the problems that neglect of natural environment can lead to also well discussed.
The relationship between the greenbelts and the wildlife conservation in light of the wildlife-human conduct also highlighted.
ural life and the danger it is exposed to is also highlighted in the final section hence the need to conserve and erect the greenbelts.
Greenbelts in Texas Cities
The environment needs care form the people living within it and in particular, the urban centers must be taken care of in such a…… [Read More]
The Risks and Payoffs of Entering into the British Marketplace
As organic and high quality products are becoming more and more desired, it is clear that exporting Nigerian cocoa to international markets, like the UK will prove a successful endeavor. There has been a large production of cocoa in Nigeria since 1910 (Oyedele 2011). It has a long and steady history of quality cocoa production and Nigeria is now the world's 5th largest producer of cocoa in the world. It is now also increasing its production of organic cocoa and local manufacturing of cocoa products, rather than solely raw cocoa beans as the major export. This makes it an appropriate move to introduce Nigerian cocoa into a UK marketplace. England has recently been increasing its desire for organic products and is often willing to pay more for higher quality. Additionally, England, along with much of the rest of…… [Read More]
After several self-described "false starts," Danielle determined to become an educator. She returned to university study for a Masters in Education.
In the wake of her injury, Danielle recovered, learned to use a prosthetic arm, got married to illie Byrd, and became an essential part of her local school system's athletics program all while continuing to keep athletics in her daily life.
Relatively recently, Danielle took up golf. "Since the injury, I've taken a liking to it, forces me to be patient. Golf, just like having one arm, forces you to be patient with yourself, don't put too much pressure on yourself, that's why I'm beginning to like the game," says Danielle. Her attitude toward life and her injury has changed dramatically as well, She says it's all about perseverance and rolling with the punches that life throws your way...Although I have a missing arm, I do feel more whole,…… [Read More]
This also means that the prices must be reasonable. The resort also has an opportunity to make substantial revenue from this asset because it is open to the general public.
Entertainment- entertainment also has the capacity to generate revenue for the resort. The resort has banquet facilities that can accommodate bands and other types of entertainment. These banquet facilities were added on as part of the restoration of the resort and have proven to be a valuable revenue generating asset.
Gift Shop/Souvenir Items- ecause the resort is located so close to Disney land and designed to accommodate families the resort sells souvenirs and other products in its gift shop. Therefore the gift shop is a revenue generating asset. Once again the resort has to be careful to sell the memorabilia and other items at a discounted price because these items are available throughout the city.
Rentals/services-there are several things that…… [Read More]
This request is, in large part, driven by this belief that
greater public awareness will lead both the a greater will for
rectification and for the ingenuity of the public in forging solutions that
are both policy-initiated and privately assumed.
Today, the fight against 'global climate change' rings with more political
credibility, especially with the new and progressive President Obama now in
U.S. office. And just as we can see the environmental movement using
language in order to share or argue against certain beliefs and
perspectives, it is also to oppose a manipulation in language to the
destruction of the environment. Both environmental activists and polluters
depend on the public impression for the furthering of their causes, and
this makes the discussion on environmental language a very crucial one if
we are to understand the psychological factors of the environmental
movement for the public. This is to say that in…… [Read More]
elder Thomas King's Green Grass, Running Water world "bent" "fix." This task explore ways American Indian literature helps imagine ways fix bent things world explain findings matters world.
Most people are likely to acknowledge that society has severe problems and that urgent action needs to be taken in order for it to be able to recover from a moral point-of-view. Powerful bodies have always had the tendency to persecute minorities and groups that have generally been unable to stand up for themselves. Thomas King's 1993 novel "Green Grass, Running Water" discusses in regard to how the world is bent and describes particular characters as they vainly try to fix it. It is very probable that the writer wants his readers to accept the impossibility related to changing human nature and uses satire with the purpose of having them considering accept that society is broken. Similarly, Joseph oyden's manuscript "Three Day…… [Read More]
Goodman, some properties (like being green) figure in good inductive reasoning, and other properties (like being grue) do not. In our terms: some properties are projectable and other properties are non-projectable. Explain precisely what he means by this (you will want to explain what he means by 'inductive reasoning', and give some examples of projectable and non-projectable properties.) In general, what makes some properties projectable and others not?
Philosophers have spent much time and energy debating back and forth ideas of induction and deduction. One of the most famous thinkers who have done so is Goodman who has drawn up his "new riddle of induction" that starts off by challenging Hume's proposition.
Hume set the following challenge to our cognition. We are apt to conclude that A follows B. And is deduced from B. As a matter of fact to the fact that we consistently see cause-and-effect happening on an…… [Read More]
Business Plan for Green Tongues
Environmental and Industry Analysis
Products or Services
Marketing esearch and Evaluation
Manufacturing and Operations Plan
Critical isks and Assumptions
Benefits to the Community
Green Tongues is an advertising company that provides environmentally friendly advertising solutions to all those companies that value their environment and want to give back to the society in which they exist. Green Tongues envisions itself to be the premier advertising company in the near future in the entire Gulf Cooperation Council (GCC) region as consumers and businesses in this region are slowly beginning to realize the importance of environmental conservation. The six member states that comprise the GCC (i.e., Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates) are shown to be well situated to take advantage of their political and economic clout in ways that promote environmentally…… [Read More]
According to Green and Tool (1993) "Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing." The main aim of marketing research is to enable the beneficiary to take some steps, some that may be risky, though with confidence hence the need for observing absolute objectivity. It is due to this need that marketing research does adopt a scientific method and approach that will help turn the personal opinions, prejudices and notions into hypotheses and consequently test them in an empirical manner. The alternative views are also given due considerations independently as long as they can be of interest to the researcher.
Significance of marketing research
In the field of marketing, research is not just for the aim of learning but is a very central component in the good decision making…… [Read More]
Group Counseling for Jake Green
The group will be designed for children suffering from Attention Deficient Hyperactivity Disorder (ADHD). The group will be for young children aimed at focusing on self-awareness. The children will be taught self-management skills like positive self-talk techniques and self-soothing behaviors. All this is aimed at improving their social skills and improve interactions with others. Having a group of ADHD children will allow Jake to recognize he is not alone and he will be able to interact with other children who have the same challenges. The group to be created will be a psychoeducational group because the purpose is to develop the members feeling, thinking, and behavioral skills by using a structured learning format. Psychoeducational groups are aimed at high-functioning individuals who have a deficit in specific areas (Pitschel-Walz et al., 2006). The group will be focused on educating group members regarding their disorder…… [Read More]
e're going to get the whole "stating the obvious" out of the way. The company has ten retail stores, so obviously there is room to grow through geographic expansion even in a down market. e comprise an insignificant portion of the market share in this business, so to worry about fractions of percentages is almost silly. The focus of this report is going to be trying to figure out what the firm is doing wrong and how we can address those problems. The broad-based stuff is not really relevant to a small business because we're not in a position to be a national player.
According to the Bureau of Economic Analysis, GDP in Q3 of 2011 grew at 1.8%, compared with growth in Q2 of 1.3%. e don't know Q4 yet, but we did not have a stellar holiday season regardless. Because we sell general consumer products, we…… [Read More]
Direct mailers will first go to the 535 green businesses on a monthly basis and will be expanded from this number as needed to continue to provide the average 15 event total to meet the strategic goals.
Type: All types of businesses, with 10 or more employees will be targeted as potential customers to this service with the first emphasis being on businesses who have strategic planning around green/sustainable business practices.
Value Drivers: Intentions of practicing sustainable standards in business, seeking mid range catering for meetings and events, seeking alternative to cheaper/less healthy alternative catering offerings, seeking to try something new with a greater level of service and sustainable business practices, a desire to support other local businesses with a similar goal, a desire to improve business climate with only limited resources, a desire to offer vegetarian fare to those who choose it, a desire to offer healthier alternatives to…… [Read More]
So, Micah decided that if he was going to hurt, then she would hurt as well.
The first time Farina caught Micah with another woman, she did not even know how to describe what she felt. She screamed, she yelled, and she even threw a shoe at the woman. With Micah she was cold and distant, but she loved him and eventually she forgave him. but, a little bit of her heart had broken and Farina found that she could not eat. She grew thinner and paler, which made her incredible green eyes seem even brighter. Micah found that her anger only made him hate her more, but that he still could not bring himself to kill her. He strayed more and more frequently, making a point to make sure that Farina knew of his dalliances. Initially, she tried to ignore the whispers, but there were times when she would…… [Read More]
Bill Jones, CEO a local auto parts factory recently wrote op-ed pace eThe Chronicle argued green agendas sound nice, good bottom line. He green option company lay workers. rit essay response letter Chapter 10 Friedman's book (Hot, Flat Crowded, release 2:0) formulate a counter argument.
The green agenda
The world today is facing a major problem of global warming. There is also a stunning rise of the people classified as the middle class, and consequently, there is an increased population growth. All these are causing an alarm in the world as this is slowly making the world unstable. Every person should take it upon themselves to correct this trend. This includes individuals and also corporate bodies. This can be corrected by protecting the planet through moral leadership, which will promote the preservation of the environment. This is not an easy task but America could be in the forefront of saving…… [Read More]
This characteristic is given by the fact that qualitative research methodologies rely on factual and numerical information, which is not subjected to individual bias. Such a qualitative research process is nevertheless more time consuming and it is also tedious.
The research instrument refers to the means in which the research questions would be approached from a quantitative standpoint. Specifically, the research instrument is constituted by the survey. A survey is understood as a selection of questions which are relevant for the undergoing study. The usage of the survey as a research instrument is characterized by a series of elements, as follows:
Simplicity of usage
Ability to select the relevant sample
Basis on numeric and factual data, leading as such to results which can be generalized.
Two final elements which need to be noted regarding the research instrument refer to the concessions made in order to reduce the work…… [Read More]
Below is a chart depicting various amounts of energy consumption by the average individual in Society? Notice that "space cooling," "water heating" and "lighting" segments contribute nearly 30% of all energy consumption in the household (Australian Energy Outlook 2006).
This energy consumption however, is variable in nature. Lighting costs or space cooling costs are dependent primarily on individual preference and discipline. By simply turning off lights, or reducing the amount of time in the shower, individuals can significantly reduce excessive energy use. Through this practice, society can achieve a significant and sustainable reduction in energy use (Tester, 2005).
In addition to excessive use with automobiles, lighting, cooling, and CO2 emissions mentioned above, I think Society must commit to energy savings in a profound manner. This is my biggest opportunity in regards to excessive energy use. Many individuals simply are not committed to such behavior. Their activities regarding energy reflect this…… [Read More]
Fo instance, appoximately 33 pe cent of Thailand's wate souces ae categoized as having poo quality and the phenomenon is consideed a seious envionment poblem. Moeove, Thailand is anked among the last Asian counties based on amounts of fesh wate available pe capita (WWF, 2010).
In this context, the Thai govenment and the Thai people have commenced to pay moe attention to the effect of the envionmental poblems, as well as to the adjacent economics of the poblem. People make an effot to buy poducts which ae envionmentally hamless and, though them, to minimize the negative envionmental implications of consumption. A fist effot in this diection was the intoduction of the Thai Geen Label Scheme in 1993 and its fomal launch one yea late (Geen Label Thailand, 2010). In shot, the scheme suppots the development of the geen poducts secto by intoducing infomation fo consumes and standads fo businesses. Moe…… [Read More]
The Green Hotel Association (GHA) suggests using "printed towel rack hangers and sheet changing cards" in the bathroom of hotel rooms. The sign on the hanger mentions that guests do not have to have their linens changed (sheets, pillow cases) if they prefer not to; they can help the hotel save water -- in fact the GHA notifies the hotel guest that "millions of gallons of water are used to wash bed sheets" every day. So when the "sheet-changing card is left on the pillow, the room attendants" know to just make the bed but don't wash the sheets (Fostering Sustainable Behavior).
The obvious positive aspect of this is not just water savings but the electricity that it takes to heat the water and run the huge industrial clothes washing machines represents even more savings. There is no negative aspect to asking the room attendants to leave the same sheets…… [Read More]
S. production value. Exports account for approximately half this amount (Binnquist, Lopez, and Shanley). Figure 2 portrays three views of bamboo. One: A bamboo forrest; Two: A bamboos shoot; Three: A bamboo grove walkway.
Figure 2: Three Views of Bamboo (adapted from Stickman).
As bamboo production levels have risen, the amounts of raw materials needed to facilitate the production have simultaneously increased. The bamboo industry in Anji predominantly harvests bamboo from plantations, as it primarily grows a fast growing and easily cultivated, bamboo species, locally known as "maozhu" or "moso bamboo" (phyllostachys heterocycla) (Binnquist, Lopez, and Shanley). .
Currently in Anji, the cultivation of moso bamboo encompasses 60% of the forest area, with the percentage rising as plantations expand. Along with the hefty production of bamboo, the intense cultivation bamboo industry uses mammoth amounts of fertilizers and pesticides; which contributes to negative environmental effects. In reference to the bamboo production…… [Read More]
I learned that different people expect different things at hotels, for example, many of our British guests arrived with their own towels, while many of our North American guests were never satisfied with our air conditioning services, despite the fact that many of our local guests found the hotel to be too cold.
2. It is important to be aware of the cultures involved in one's staff. This comes into play a lot with respect to planning social events, which are important for developing staff morale. Yet, something very well intended can go the wrong way if cultural issues are not take into consideration. For example, we had many different cultures working at our hotel, which meant that we had many different dietary needs. This made planning parties very challenging with respect to choosing a menu that was appropriate for all cultures. It was important to understand which foods were…… [Read More]
Climate change is also described as global warming, the unnatural or manmade cause of the planet’s increase in temperature. Climate change is physically caused by the release of greenhouse gases which get trapped in the atmosphere, in turn trapping heat from the sun on the planet (Meyer & Roser, 2006). Other pollutants can cause problems for the environment as well, such as toxins released into the water from chemical plants, or nuclear meltdowns that result in oceans being poisoned. These are also lumped in with climate change, since they also alter the environment. One of the biggest producers This paper will describe how climate change is occurring, how corporations are involved, and what some companies are doing to address it.
A Poore, Williams and Tracey (2000) note, sea levels are rising as a result of climate change. This occurs because the heat trapped on the planet by greenhouse gases leads…… [Read More]
Greening of the Health Care System
The objective of this work in writing is to examine problems and solutions to increase greening of the health care system. Towards this end, this work examines and reports literature in this area of study.
It is reported that Pittsburg, PA was, in the 1940s a place coping with extreme pollution and was known as 'the Smoky City'. However in the 1940s leaders in the city met with architect Frank Lloyd Wright inquiring as to what might be done to improve the city. The leaders chose to change the environment "and stimulate new ways of thinking." (oard on Population Health, 2007, p.45) The businesses in Pittsburg were required to change from coal to gas and other fuels that were smokeless for heating and that begin "a significant green renaissance for Pittsburg and created was "a livable, diverse economic region, with one of the most…… [Read More]
Some conventional building design, construction and maintenance practices create conditions that are capable of causing illness in healthy individuals or exacerbating illness in already sensitized individuals (Small, 2009). There are several factors that contribute to the overall health of a building. These include: cleanliness, thermal comfort, ventilation and air quality, lighting, noise, outside awareness and furniture (Hubbard, ice and Beamish, 2008).
The Bond received many acknowledgements in regards to its design. It received 34 awards along with massive media coverage making the return on its investment far greater than any expectations that had existed. A key change that resulted from The Bond project was the positioning of Lend Lease to take on the role of industry leader to promote development of green buildings across Australia. The sector for office buildings in Australia has its own set of unique criteria. Most office buildings are not owned by its occupants. The majority…… [Read More]
2.6. Sources Consulted
The list of the works assessed throughout the research of this topic is revealed in the eferences section at the end of the report. As a final statement however, it has to be recognized that the previous lines only make up for the proposal and the actual research will be more comprehensive and will even include more sources, as required by the development of the research operations.
Arabe, K.C., Green Packaging is Growing, Thomas Net, http://news.thomasnet.com/IMT/archives/2002/10/green_packaging.html last accessed on September 22, 2009
Dyer, D., Dalzell, F., Olegario, ., ising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Harvard Business Press, 2004
Freeze, a.., the Environmental Pendulum: A Quest for the Truth about Toxic Chemicals, Human Health, and Environmental Protection, University of California Press, 2000
Jedlicka, W., Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design, John Wiley and Sons, 2008
Going…… [Read More]
The large number of foreclosures in the west and southwest can be promising for green building, given that interest in environmentalism is strong in these areas, and water conservation and solar power are important to buyers.
Social (and environmental):
Socially, there is a general trend frowning upon extravagance and in favor of downsizing one's life, even for people who have jobs. But there is also greater interest in going green, whether by driving a Prius or living in a green house. The president has made green technology a core aspect of his economic development program.
More regulation of the banking industry in the near and far future is almost inevitable. The current $700 billion dollar bailout bill also includes measures to encourage banks to lend to consumers, allowing the Security and Exchange Commission (SEC) to suspend the mark-to-market rule that forced banks to write down the value of their…… [Read More]
top page. This reference citation complete successful locating article.
Karlgaard, R.R. (2012). Energy in 2050 Shell's Peter Voser. Forbes Asia, 8(6), 97.
Shell Oil's present CEO Peter Voser came to the helm of the company in 2009, at the height of the world's credit crisis. Voser immediately began 'cleaning house' and completely restructured the company. He began with the management. Twenty percent of the management staff was completely eliminated. Another 14,000 people at Shell were asked to reapply for their jobs and justify their worth to the company. Voser took seven months to completely change the organizational structure of the company to make it leaner and more competitive. Despite the far-reaching nature of his actions, Voser stated that he was primarily changing the nature of the management, not the fundamental company philosophy and orientation of Shell. Shell will remain an oil company, founded on the belief that oil…… [Read More]
Your answer should be at least five sentences long.
The Legend of Arthur
Lesson 1 Journal Entry # 9 of 16
Journal Exercise 1.7A: Honor and Loyalty
1. Consider how Arthur's actions and personality agree with or challenge your definition of honor. Write a few sentences comparing your definition (from Journal 1.6A) with Arthur's actions and personality.
2. Write a brief paragraph explaining the importance or unimportance of loyalty in being honorable.
Lesson 1 Journal Entry # 10 of 16
Journal Exercise 1.7B: Combining Sentences
Complete the Practice Activity on page 202 of your text. After completing this activity, read over your Essay Assessment or another journal activity you've completed.
* Identify three passages that could be improved by combining two or more sentences with coordinating or subordinating conjunctions. Below the practice activity in your journal, write the original passages and the revised sentences you've created.
* Be sure to…… [Read More]
Can both sides be right? Hardly, and when the initiative is analyzed with a critical eye, one sees that it looks like the initiative is a tactic for large corporations to appear to be following the letter of the law, but saving money by making Clean Air Act and EPA required equipment to reduce certain emissions by delaying capital expenditures and pushing out previous goals, thus saving millions if not billions of technological investment dollars. Likely these companies lobbied the Bush Administration, citing the need to reinvest in their businesses to become more competitive and thus, unable to divert funds into pollution control.
From the simplest ethnical standard, for instance utilitarianism, the initiative on its own might be ethical if not for the fact that it significantly alters previous legislation, and lessens the impact of EPS regulations on big-business. Certainly, stakeholders in those offending companies would benefit; stockholders, employees, management;…… [Read More]
The next big brand was the Mustang in 1964. In the 80s, the Aston Martin and Jaguar purchases allowed entry into the luxury and sports car markets; the deal with Kia got it into subcompacts. Ford's Taurus, Aerostar, F-series trucks, and the Explorer were star performers in their segments. However, the company's market share peaked in the mid-90s, and the company continues to struggle amidst formidable global competition.
Marketing Strategy: Ford's goal is to be the industry's innovator and leader in all segments: Cars, Hybrids, Crossovers, SUVs and Trucks. As such, it focuses on progression, quality, technology, safety and going "green." Even though its primary target market is the United States, Ford also pursues a global market. Ford depends heavily on its strong brand name as well as promotions and advertising to drive sales. Its current marketing messages emphasize customer satisfaction and dependability to appeal to consumers during the economic…… [Read More]
In turn, this complexity is driven by an increasing understanding of sustainability, going "green," and bringing ethical and moral philosophy into the business community. Besides increasing coffee outlets globally, Starbucks must count on corporate social responsibility as a key maxim of their production and marketing efforts. The company's "Global esponsibility strategy and commitments…. And the communities [they] do business with, as well as [their] focus of being an employer of choice, are also key compliments to [their] business strategies" (Schultz). PepsiCo echoes this in understanding that the market is now all people on earth, every country, every demographic. Pepsi confirms this commitment to CS noting, "At PepsiCo, our actions -- the actions of all our associates -- are governed by our Worldwide Code of Conduct. This Code is clearly aligned with our stated values -- a commitment to sustained growth, through empowered people, operating with responsibility" (Nooyi).
Indeed, "every business…… [Read More]
Student App Mission Statement
Our mission: to introduce and integrate members of the student body through a smart phone application which will allow them to trade, buy, and sell to other students creating a sense of community and promoting sustainability.
Too often new students enter a campus and become instantly overwhelmed by the sheer volume of things they need to do. Most students will be alone for the first time in their lives, being responsible for their needs and desires without being able to rely on parents or other adults. They are the adults now and it is terrifying! Wouldn't it be nice if instead of approaching their first semester with a feeling of dread, students could instead click a few buttons on their iPhone or android and instantly have access to other people in the same position as they themselves are in? There is such an application in existence.…… [Read More]
Ethical Practices ithin Business
BP Struggles to Resolve Sustainability Disaster
Over the past 20th century and in the 21st century, ethics has neither been an option nor a luxury. It has not only become a moral or legal responsibility, but has also been an organizational priority within all sets of work groups, including both public and private institutions, organizations and companies. Ethical practices have also become the only strategy to combat the growing impatience within the society, as well as their responsible competitions and/or actions. These ill and unethical acts may in the long run impoverish a section of the regional economy through various organizations while enriching the crafty economies. Organizational leaders must thereby keep abreast of the rapidly changing technological advancements together with their possible effects on globalization, competitor products and services, opportunities, and threats that their organizations may face. Over a century, BP, the formerly Anglo-Persian Oil Company…… [Read More]