Browser esearch Project
Comparing Google Chrome and Microsoft Internet Explorer

Comparing the performance, stability, security and usability of the Google Chrome vs. Microsoft Internet Explorer is the intent of this analysis. For having entered the browser market late, Google has been able to create and continually refine their browser to deliver a superior experience to Microsoft's Internet Explorer (IE) Version 10.

Comparative Analysis of Browsers

What is immediately apparent from working with IE 10 relative to Chrome is how much more efficient the latter browser is at managing multiple windows-based queries. In completing an assignment in another course, three tabs where open at the same time in Chrome. All these queries ran simultaneously and completed faster than a comparable series of queries in IE 10. Google has invested to streamline code in Chrome, making it possible to support multi-threaded performance across multiple activities or tasks (Arnold, 2009). This is evident from the many experiences….

This is because these new providers that enter the market occasionally do not weight all the facts associated with developing a successful search engine that can actually challenge Google and other important competitors. They usually focus on the products provided by the leaders of the market, but do not take into consideration the infrastructure built by these companies and their relationships with business partners. In addition to this, Google users have no reasons to not be satisfied with its services. Therefore, it would be very difficult for small search engines to gain important market share.
Competition from producers of substitute products

In this case competitors are represented by social networking sites like Facebook and Twitter, and by sites like Youtube. The number of users of these websites is continuously increasing. This leads to increased competition regarding advertising space.

Supplier bargaining power

In this case, the power of suppliers is quite low. This is….

Google & Microsoft
Google is the leading search engine in the world, and has used the revenues from this position to both expand on its search capabilities and to enter new businesses as well. Google's main search engine is the world's most-visited website (Alexa.com, 2012). This brand has been expanded both geographically and across multiple product line extensions. The brand is the number one search engine in most major markets, the exception being China where cultural differences and legal troubles have allowed competitor Baidu to become market leader and the world's #5 website. (Li & omack, 2012). Product extensions include Maps, Translate, Scholar, Books, Images, Video and other similar search-related websites. Google also owns Blogger, one of the world's leading blog sites. Additionally, Google has enjoyed strong growth in recent years as the result of its Android mobile operating system. Android has become the world's largest mobile operating system, with 38.9%….

Google
Introduction and Description of the Company

Organizational Structure

Industry Analysis

Value Proposition

Financial Performance

Figure 1.1 Revenue and Net Income Growth

TOS Strategies

BCG Matrix

Leadership

Alliances

Measures

Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the opportunity to pursue most of its opportunities. The most recommended opportunity to pursue is to take the Android operating system and apply it to the PC industry. It is also recommended that Google addresses the threats that it faces in the political environment, both domestically and in China. It can do this by using its financial clout but also it will need to develop new capabilities in order to effectively manage the political environment.

Introduction and Description of the Company

Google is….

Google is an information services company that makes most of its money in online advertising. The company owns the world's #1 website by traffic (Google.com) and several other top websites in Blogspot and its nation-specific search sites (Google.de, etc.). Google has a number of different product/service offerings including online advertising, the Chrome web browser and the Android mobile operating system. Revenues last year were $37.9 billion and net income was $9.7 billion (MSN Moneycentral, 2012). Almost of all of this revenue came from online advertising (2011 Google Annual Report). The company's guiding philosophy is that it wants to "organize the world's information and make it universally accessible and useful (ojcicki, 2012). The company also leverages its focus on innovation to create new products. Even though Chrome and Android do not make money for the company, they are industry-leading products that contribute to advertising revenue streams.
Corporate-Level Strategy

Michael Porter outlined in his….

Google BSC
The balanced scorecard is a concept used in strategy to bring about a sublime alignment of different stakeholder interests within an organization. The concept arises from the understanding that shareholders are just one of many stakeholders for a given organization. For the organization to sustain success, it must be able to meet the needs of all critical stakeholders. Thus, the most effective strategy will create a symbiosis between the interests of different stakeholder groups. The balanced scorecard is an output-based perspective, with the outputs being in one of four different categories -- financial, internal business process, knowledge and innovation, and customer. This perspective is the opposite of the traditional approach that only places the interests of shareholders (i.e. The financial interests) as important in the business. It is understood, in the balanced scorecard, that financial interests are most effectively met when all of the other interest are met as….

Noting some of the limitations of Microsoft's browser, Google set out to create its own browser that would not only outperform Internet Explorer but would also favor its own search engine (Martellaro). Google is in the process of expanding the Chrome brand into Chrome OS, an operating system designed to compete with Microsoft Windows but tailored towards the niche market of netbooks.
The most recent phase of Google's "moat" strategy is Google+, the company's new social media platform. Its direct competition is Facebook, a company whose product does not directly affect Google's search engine market but whose monopolistic hold on the social media sphere potentially cuts off Google from marketing and expansion opportunities. Google+ has a search engine-related feature that allows users to search shared content. It has been tremendously successful since its launch in June of this year; in the past five weeks, it has acquired over 10 million….

Career at Google
Google is a company that has made cultural, technological, and social history. Google.com is one of the most widely accessed websites in all of the nternet. t is a company that continues to make financial gains, corporation acquisitions, and technological innovations. This is a company in which have a great deal of interest and see myself crafting a career there in my future. am specifically interested in Google's marketing and social media departments. Social media is now an established industry and still an emerging market, which relates to my interest in marketing. Google, like Apple, uses creative and effective strategies to market their increasing range of products to diverse markets. As look to work in a professional, collaborative, and high-energy environment, Google is a company that is my top choice.

n the information or technological age, it is common knowledge that Google is a company….

Marketing Communication Process
Google Inc.

Google Inc. is an U.S. based multinational public corporation that operates primarily in the internet search function, cloud computing, as well as a range of different advertising solutions. The company is large and extremely multifaceted. Google develops a large number of services and products that are part of a larger suite of Google products. These products are offered for free to the end users and Google primarily generates the company's revenue stream from advertising. Although Google sells advertising through AdWords and other platforms, it must also promote itself with a marketing communication strategy.

Google has grown from modest roots to become one of the most admired companies in the world today. The company's official mission statement is "to organize the world's information and make it universally accessible and useful." However, the company is also known for something of an unofficial slogan which is "Don't be evil." This slogan….

Apple, Google
Analysis of each company

Apple is a designer and marketer of consumer electronic devices and software. The company is also vertically integrated with respect to retailing, operating its own stores and functioning as one of the biggest online retailers in the world. Apple's primary products are the iPhone ($80.4 billion), iPad ($32.4 billion) and portable computers ($17.1 billion). Other billion-dollar products are desktop computers, iPod music players, iTunes, peripherals and software (Apple 2012 Annual Report). Apple's customers are primarily consumers who purchase through retail channels, either from Apple or authorized third party retailers. Customers also include small and medium-sized businesses, educational institutions and government. Geographically, Apple is geographically diversified. Leading regions are the Americas (36%), Europe (23.2%) and Asia-Pacific, ex-Japan (21.2%). Suppliers to Apple include manufacturers like Foxconn that assemble the products and the different component suppliers, of which they are dozens for any given device. Most suppliers are located….

GOOG vs. MSFT
hat is Google's Business Model?

According to its latest 10-K, Google earns over 96% of its revenue from online advertising. The company's advertising programs, such as AdSense, are supported by the power of its search engines, which match keywords from websites or search terms with advertising. The result of this is that Google's results are the most robust on the Internet and its customers derive more value than customers of other advertising engines. It does not hurt that Google's websites are the most used on the Internet, with its core website Google.com being the number one ranked site on the Internet by traffic (Alexa.com, 2012).

hile Microsoft has a search business, the company is not oriented as strongly towards it. Bing is the search engine and is ranked #26 in the world by Alexa. Bing is affiliated, however, with Yahoo and that site is the #4 ranked website in the….

Google Pay & Benefits
The author of this report has been asked to select a major company within the United States and focus on its compensation and benefits system and framework. The company selected for the purposes of this report is Google. hile Google was barely a twinkle in its founders' eyes a scant generation ago, it has grown to become a United States and international powerhouse. Indeed, they have a compensation and benefits program to match. This essay shall focus on the details and facets of that pay and benefits program. The data gleaned will emanate both from what Google itself has to say about the subject as well as what other sources have said. hile Google does not have a monopoly on offering robust pay and compensation packages, they are certainly among the elite companies within the United States and the world at large.

Analysis

The first source the author of….

Nadler Tushman Outputs
In the Nadler-Tushman congruence model, there are three different levels of outputs. The first level is the financial, and on that measure Google has done very well. The company has increased its revenue and earnings substantially since its inception, such that it now earns $59.8 billion with net earnings of $12.9 billion. The Google balance sheet is freakish, with $58.7 billion in cash and equivalents. So the company literally has more money than it knows what to do with. This situation is actually not great for shareholders, as they get a fairly low return on capital. The stock is trading over $500. The book value of the equity is $87.3 billion and the company's market cap is $346.7 billion, which indicates that the shareholders are generally getting good value for their investment in Google. The earnings are so high that even at this valuation, Google is trading only….

Nadler Tushman Inputs
Google has a young organizational history, but that is part of what shapes its culture. The Google website was launched in 1999, just 15 years ago. Since that point, the company has done nothing but grow rapidly, and the result has been impressive. Google has come to dominant Internet traffic, and advertising, to the point where traditional advertising media often struggle. Further, Google has become a leading innovator. It has large market shares with Chrome and Android, and many of its websites as well.

Google's youth is actually a strategic asset, a key input in the Nadler Tushman Congruence Model. First, its industry is one characterized by a rapid pace of innovation. To lead that Google has adopted a different culture and organizational structure that most other companies have done. It draws on its brief history of innovation to inspire the people working at the company, and its success….

Nadler Tushman
esources and environment are two the inputs in the Nadler Tushman congruence model. The company's strategy should reflect, among other factors, its external environment and its internal resources. The environment for Google is generally positive. Google operates in an environment characterized by a rapid pace of technological change. Thus, there is considerable emphasis on innovation as a means of maintaining competitive advantage. Over the years, Google has added a number of different methods to drive traffic, including expansion of its content offerings and the introduction of Android and Chrome, as a means of leveraging innovation to achieve its desired outputs.

The environment is also highly competitive, because Google operates in the advertising industry. The company must compete not only against other online advertisers, but Google must also compete against conventional media. While it uses its data superiority to outcompete traditional media there is little doubt that winning advertiser dollars is….