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Graphic Design
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What is Graphic Design?

Graphic design sits at the intersection of visual communication, technology, and culture, making it a rich subject for academic study in art, media, and design programs. Students encounter it in courses ranging from design history and visual theory to communication and digital media. The field raises compelling questions about how form, color, and composition work together to carry a message, and how the role of designers has shifted alongside changes in technology and society. Because graphic design spans commercial, artistic, and social functions, it resists easy categorization — a tension reflected in discussions about whether it belongs closer to fine art or social science.

Papers on this topic take a variety of approaches. Some examine how technology has influenced the field and transformed the tools designers use. Others compare distinct design styles or debate the relationship between medium and message. Historical threads appear in work tracing what past designers contribute to practice today, while profile-based essays analyze specific practitioners — such as Jessica Helfand — focusing on their signature style and body of work. Career-oriented and reflective pieces also appear, exploring what skills and knowledge a working designer needs, and personal statements that connect individual creative identity to broader design values.

A strong essay on graphic design benefits from a focused thesis that addresses a specific relationship — between form and function, style and context, or technology and creative practice — rather than surveying the field too broadly. Visual and historical evidence carries weight when it is tied directly to the argument. The most common pitfall is treating design purely as aesthetics; grounding analysis in how elements communicate meaning to an audience produces a considerably more persuasive essay.

117 papers
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Paper Undergraduate
The pencil as an artist's creative tool and instrument
¶ … Pencil:" an Artist's View of an Implement
Research Paper Undergraduate
E-commerce website design analysis using the 7Cs framework
Go to a site you've never been to before. What is the first thing that strikes you about the site? Is it functionally dominant or aesthetically dominant? Generic, moderately customized, or highly customized?
Essay Doctorate
In-house versus outsourced advertising: organizational decision factors
The objective of this study is to examine outsourcing in the business world and organizational experiences with large growth and the use of outsourcing. Specifically this work will examine the decision of an organization on whether to use in-house advertising or whether to outsource its advertising. Findings in this study show that the organization that is one involved with the production of social media will be best suited to do their own advertising as they are likely to possess the necessary skills to do so. For other organizations the primary consideration on outsourcing versus in-house advertising is whether the organization is in possession of the required skills to do their own advertising and marketing.
Paper Undergraduate
Graphic design students conducting original thesis research and presenting findings
¶ … students to use their graphical design knowledge in order to demonstrate a thesis, which they will have researched during the course of the fifteen weeks that class is in session.
Paper High School
Visual analysis of three graphic design projects and their principles
The shape of this design is irregular albeit the height and width are remarkably similar. The design uses bright colors -- notably red, yellow, several shades of blue and white as well -- and its texture has layers of…
Essay Doctorate
Cubism and Futurism: twentieth-century avant-garde art movements
Futurism was an Italian movement originated in early 20th century. It was artistic and social movement targeted to mass urban population. Futuristic was focused on transforming the mindset of society from political…
Paper Doctorate
Competitiveness of lithographic printing against digital printing in Nigeria
This study's aim was to investigate and explore the future of the lithographic printing industry and identify new approaches sustaining the Nigerian lithographic printing industry. This aim was supported by several objectives that were achieved through a series of chapters devoted to specific issues of interest, including the past, present and the future of the lithographic industry; major constraints affecting the lithographic printing industry and the effect of the Quality Management System on the lithographic industry. The study concludes with salient recommendations for the Nigerian lithographic printing industry.
Paper Undergraduate
In-house versus outsourced website design for businesses
Information Technology -- Website Strategy
Paper Doctorate
IDC Interiors business plan for Auckland interior design services
This paper provides a business plan for IDC Interiors, which aims to open a small business venture with the aim to attract clients as much as this venture can of both types of customers (residential or commercial) by offering unique, comprehensive, environment-friendly and comfortable, interior design services for them. The aim will be to completely satisfy the target market which includes the residential and commercial residents in Auckland. IDC Interiors complement the interior design structures by not just providing a sense of aesthetic distribution of space but also offer services that will optimally use furniture, fabric, electrical and heating structures as well as accessories
Paper Undergraduate
The role of creativity in modern advertising agencies
Understanding advertising and promotion is very important when it comes to businesses moving forward. In addition, it is important to understand the value of advertising and promotion for those who are involved in programs that are geared to marketing and communications. When people can figure out how advertising fits in with their marketing and communications needs, they are much more likely to find ways to make that advertising successful.