Market Potential Essays (Examples)

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Market Potential
PAGES 3 WORDS 992

Market Potential Index
There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.

The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.

Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.

Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.

The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class, trying to isolate the market….

The assumptions of industry structure and pricing are based on the market shares of the leading competitors in the motorcycle market including Harley-Davidson with 65% and Honda with 12.9%. There are over 40 different manufacturers of motorcycles globally who comprise the remaining 22% of the worldwide market (Murphy, 2008). Gaining distribution for a new motorcycle model will be challenging given the concentration level of competitors in the market. As motorcycles are considered discretionary purchases, they are influenced by the consumer sentiment index, the level of per capita disposable income, the downstream demand for motorcycle dealership and repair, and the available time consumers have for using them (Diamond, 2008). All of these factors are taken into account in the factoring of both the baseline motorcycle industry forecast and the hybrid motorcycle forecast as well.
Sales and Unit Forecasts

Using exponential smoothing and an average sale price of $9,100, the forecast for the….

As noted, we have at least one student, one retiree, one manager, one housewife, and one entry level employee.
We will also assume that in the prescreening we were able to capture demographic data (age, gender, race, income, lifestyle, etc.).

Questions for Focus Group (Note, subheadings are potential probes based on responses):

1. Do any of you shop online for clothing?

a. How often? easons?

b. Perceptions of Quality, convenience, etc.

c. Approximate amount spent on online clothing purchases per annum?

d. Desire to continue?

2. Now, thinking about clothing, let's turn to purchases of shoes? Do you ever shop online for your shoe purchases?

a. Why or why not?

b. easons?

c. Concerned with "fit"

d. How do most shoe retailers in your experience handle returns?

e. Approximate amount spent on online shoe purchases per annum?

f. Desire to continue?

3. Are you familiar with the term "mass customized footwear"?

a. What does that term mean to you?

b.

4. Would "mass customized footwear" be….

WFD
Market Potential for WFD

WFD Consulting, Inc., has been providing human resources strategies and resources to many well-established multinational concerns for almost three decades (WFD, 2012). The support and services offered by WFD promote the research-backed belief that employee wellness, happiness, and fulfillment has a direct effect on productivity and success, and thus that developing and implementing proper and appropriate techniques for handling employee workplace and personal issues is an essential part of running a profitable and efficient business (WFD, 2012). Though the consulting business has been successful in the past, however, there is no guarantee that it will continue with the same level of success in the future simply due to changes in the market size and potential. The following pages will examine the market potential for the firm in light of its past performance and current trends in the operating environment that could affect strategy and potential in the….

Market Model Patterns of Change
Market Model Pattern of Change

The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.

Explain the industry and outline the overall wave of change of the specific market structure

The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental movie and other video.….

Market Audit
PAGES 10 WORDS 4086

Market Audit
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may be….

Market Study and Potential for EOT Cranes, Gantry Cranes, Jib, and the Market for Imported European Hoist and Crane Components in India.
A boom in the construction industry caused a corresponding boom in the demand for construction building equipment (specifically in cranes and hoists), which shows prediction of increasing in the future. Cement, steel, and construction industries have all been involved in this popularity, all of them requesting EOT cranes, Gentry cranes, JIB cranes and European-imported hoist and crane components. The market for machinery is huge, particularly for used machinery coming from Europe with the latter mostly being used in the unorganized sector. Off Highway esearch (OH), reported that in 2009, India sold 6,499 mobile cranes, most of which have been the pick and carry type. As of 2011, the market size for EOT cranes and hoists is approximately s 1,500 crore to 1,700 crore (Project Monitor). By the year 2010,….

Market Penetration
In order to be able to calculate the market penetration in our case, we should first give a brief definition and description of the market penetration concept. Identified by some with the company's market share, the market penetration concept allows a company to determine "what percentage of all possible sales was represented by their actual sales"

It is calculated by " measuring all real sales of a given good for a given period and then comparing that total with the total of all sales of that specific good for the same period made by one's own company"

In our particular case, we will be calculating the market penetration as the ratio between the total number of customers on the market and the number of customers that have actually bought our company's products.

As such,

Market Penetration = Number of customers that have bought the product/Total number of customers on the market

Market Penetration =….

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy….

It revealed the fact that customers were willing to buy chocolate in order to be in fashion.
The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.

Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to continue….

2009).
Market Share and Sales

As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.

Ongoing Market Evaluation

Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move back to China….

Access the organization's resources to actually deliver what it offers -- does the organization really have the resources, human or otherwise, to achieve this new idea?
5. Access technology -- is there market readiness of technology sufficient -- are technologies adaptive, or in place, that will allow this idea to flourish -- is it the right time?

6. Specify Opportunities in pragmatic and concrete terms- if launched, what are the actual benefits the organization would bring to the offering to achieve a win-win situation in the market?

7. Access opportunity attractiveness using as many resources available as possible -- in order to move forward, the company must assess the market's financial, technological, and competitive situations in a way that is realistic to the event (Stevens, 2006).

By doing this type of robust analysis, the organization is able to move from the ideation stage, through the client decision process as to whether it is….

Even public transportation is growing more expensive, given that cash-strapped states are raising fares.
SOT Analysis:

Strengths

Victory offers customizable bikes with great value and power, according to its promotional literature. I

eaknesses

Victory began as an "offshoot" of Polaris Industries, which is mainly known for marketing snowmobiles and ATVs. Amongst the target audience, particularly in the South and areas where snowmobiling is uncommon, it may have little brand recognition.

Opportunities

The economic downturn and demand for more fuel-efficient vehicles could be capitalized upon as a great opportunity for the company -- more individuals are likely to be seeking out motorcycles as a mode of transportation.

Threats

In a recent head-to-head of Harleys and Victories, one trade magazine said that Victory produced the superior model, but Harley had the better-known name: "It comes down to cooler character of the Harley vs. The better handling, more powerful Cross Country. I know which one I'm choosing," concluded the reviewer (Cherney,….


3. How the quality of service changed and why?

The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and needs of each ethnic population represented by the segments served. The quality also increased because the staff also began to better understand the unique needs of the patients being served, with more emphasis on interpersonal communication than had been the case in the past. This personalization aspect of leadership works both ways; the hospital staff had a much better appreciation and understanding of the unique needs of the population they were serving, and the potential patients and customers developed familiarity and trust with the providers. The next step for the hospital is to create a means to continually evaluate the level of satisfaction they are delivering to patients. The hospital could use the SEVQUAL metrics to evaluate the level of satisfaction….

Market Needs
PAGES 3 WORDS 847

Market Needs
Marketing

It is likely that there would be no direct effect on marketing caused by a change from batch to line processing. However, depending on what was happening outside the company, there could be an effect. If, as is arguably the case, line processing is more costly than batch processing, it might be necessary to market the product without discounts and so on. This could be problematical if there was a demand for lower costs from major clients (Cohen, 1994, p. 24+). On the other hand, it is probable that a perceptive marketing function could use the new 'flexibility' and customize-ability as a marketing tool. The concern for marketing might involve the potential delay in shipping and/or smaller lots of product available.

Finance

A change from batch to line processing is likely to have several effects on finance, arguably most of them adding costs and potentially diminishing the cash position of the….

As a behavioral health entrepreneur, it is crucial to utilize various methods of analysis to determine which strategies are the best for your business. These analysis methods can help you make informed decisions, understand your target audience, and drive effective outcomes. Here are some key methods to consider:

1. SWOT Analysis: Conduct a comprehensive assessment of your business's strengths, weaknesses, opportunities, and threats. This analysis will provide insights into your competitive advantage, internal challenges, market potential, and potential risks.

2. Market Research: Gather data and insights about your target audience, competitors, market trends, and customer preferences. This analysis will enable you to....

Comprehensive Target Market Analysis and Segmentation Strategies

Examining Target Markets: A Holistic Approach to Customer Focused Strategies

The Art of Target Market Identification: Unlocking Market Potential and Growth

Target Market Optimization: A Comprehensive Guide to Tailored Marketing

Defining the Target Audience: Foundations of Effective Marketing Campaigns

Precision Target Marketing: Aligning Strategies with Consumer Needs

Consumer Segmentation and Target Market Definition: A Data-Driven Approach

Uncovering Market Segments: The Key to Personalized Marketing

Building Customer Profiles: A Framework for Target Market Identification

Target Market Strategies for Dynamic Market Landscapes

Target Market Analysis: A Case Study of Successful Market Penetration

The Evolution of Target Markets: Adapting to Changing Consumer Dynamics

Target Market Research: Unveiling Insights....

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3 Pages
Essay

Education - Computers

Market Potential

Words: 992
Length: 3 Pages
Type: Essay

Market Potential Index There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk. The market size…

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4 Pages
Essay

Transportation

Market Potential and Forecast Analysis

Words: 996
Length: 4 Pages
Type: Essay

The assumptions of industry structure and pricing are based on the market shares of the leading competitors in the motorcycle market including Harley-Davidson with 65% and Honda with…

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2 Pages
Interview

Business - Advertising

Market Potential of Mass Customized

Words: 644
Length: 2 Pages
Type: Interview

As noted, we have at least one student, one retiree, one manager, one housewife, and one entry level employee. We will also assume that in the prescreening we were…

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3 Pages
Essay

Business

Wfd Market Potential for Wfd Consulting Inc

Words: 800
Length: 3 Pages
Type: Essay

WFD Market Potential for WFD WFD Consulting, Inc., has been providing human resources strategies and resources to many well-established multinational concerns for almost three decades (WFD, 2012). The support and services…

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4 Pages
Essay

Business

Market Model Patterns of Change Market Model

Words: 1216
Length: 4 Pages
Type: Essay

Market Model Patterns of Change Market Model Pattern of Change The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This…

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10 Pages
Term Paper

Business - Advertising

Market Audit

Words: 4086
Length: 10 Pages
Type: Term Paper

Market Audit The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is…

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5 Pages
Essay

Architecture

Market Study and Potential for EOT Cranes

Words: 1372
Length: 5 Pages
Type: Essay

Market Study and Potential for EOT Cranes, Gantry Cranes, Jib, and the Market for Imported European Hoist and Crane Components in India. A boom in the construction industry caused a…

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1 Pages
Term Paper

Business - Advertising

Market Penetration in Order to Be Able

Words: 325
Length: 1 Pages
Type: Term Paper

Market Penetration In order to be able to calculate the market penetration in our case, we should first give a brief definition and description of the market penetration concept. Identified…

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6 Pages
Term Paper

Business - Advertising

Market Analysis and Marketing for

Words: 1837
Length: 6 Pages
Type: Term Paper

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers…

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5 Pages
Term Paper

Agriculture

Market Screening for Final Exporting

Words: 1493
Length: 5 Pages
Type: Term Paper

It revealed the fact that customers were willing to buy chocolate in order to be in fashion. The government, which is a communist one, has imposed chocolate importers to…

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3 Pages
Business Plan

Business

Market Analysis Mocfish Market Analysis

Words: 788
Length: 3 Pages
Type: Business Plan

2009). Market Share and Sales As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for…

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2 Pages
Essay

Business

Market Opportunity Analysis Broadly Speaking

Words: 576
Length: 2 Pages
Type: Essay

Access the organization's resources to actually deliver what it offers -- does the organization really have the resources, human or otherwise, to achieve this new idea? 5. Access technology…

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3 Pages
SWOT

Transportation

Market Summary Swot Analysis Victory Motorcycles

Words: 874
Length: 3 Pages
Type: SWOT

Even public transportation is growing more expensive, given that cash-strapped states are raising fares. SOT Analysis: Strengths Victory offers customizable bikes with great value and power, according to its promotional literature.…

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3 Pages
Case Study

Healthcare

Market Orientation and Healthcare Case

Words: 841
Length: 3 Pages
Type: Case Study

3. How the quality of service changed and why? The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and…

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3 Pages
Term Paper

Economics

Market Needs

Words: 847
Length: 3 Pages
Type: Term Paper

Market Needs Marketing It is likely that there would be no direct effect on marketing caused by a change from batch to line processing. However, depending on what was happening outside…

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