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A clean pet is usually a healthy and happy pet, and for a competitive rate, customers will be able to avail themselves of all of the traditional aspects of a dog grooming salon. One of the challenges of the Applied Research Project will be determining what other type of grooming services customers would like to access at the day care facility. For example, there are canine salons that offer upscale services like massages, conditioning treatments, and even cosmetic services like hair coloring. Market research will be essential in determining whether or not there is a serious marketplace for such services, and whether that market overlaps with the canine day care market or whether they are actually two different markets with two different customer bases.
In fact, a substantial amount of market research will be necessary to establish what services will be offered, the frequency of those services, and the price…
Oreo has evidently already featured in the dessert segments of the show, but not as a primary product -- and an ingredient like cream cheese, Philadelphia brand cream cheese can play a more prominent featured role than a packaged cookie.
Also, as many viewers likely have strong preferences regarding cheesecake flavors and recipes, an interactive web component could be added to the challenge, as viewers could post their own recipes for cheesecake, using Philadelphia brand cream cheese, and the company could give a prize to the best recipe for 'amateur' cheesecake. The choice of Top Chef as a venue would be ideal because it would give Philadelphia a much needed image boost amongst the younger consumers who watch cable, and also raise its 'hipness' component as innovative young culinary minds infused the traditional cheesecake recipe with everything from cutting-edge liqueurs to flavors from the Near East and Latin America. However,…
Works Cited
Oreo Lemon Pie." Top Chef. Bravo TV. 2007. 19 Aug 2007. http://www.bravotv.com/Top_Chef_2/recipes/episode_10/index.shtml
Sea Urchin & Meyer Lemon Gelee with Fennel Cream, Caviar & Kalamata Oil." Top
Chef. Bravo TV. 2007. 19 Aug 2007. http://www.bravotv.com/Top_Chef_2/recipes/episode_13/elim/marcel1.shtml
marketing proposal a shampoo. I project teammates working TV campaign, print campaign social media campaign. My part project: Calendar, including launch date, specific key dates campaign, wrap-.
Calendar: Marketing proposal for a new shampoo
January (30 days pre-launch): January, the first month of the year, is a month of transformation for many people. Starting an advertising campaign stressing the need to 'take the step to create a new you' by beginning television advertisements at this juncture would be ideal. Also, giving out free samples and coupons at health clubs and fitness studios would link the branding of the product to something new and exciting. A small, regional launch of the product in select cities, and in targeted markets (such as spas, health clubs, gyms, and beauty salons that cater to the primary customer demographic) can help generate buzz. Users can be asked to fill out product information cards, so the…
Another disadvantage of a media relations campaign is that the link between the marketing message and the purchase decision is often distant. The message relies on planting the seed that may evolve into a purchase decision rather than other methods that might rely more on direct selling. The direct selling role, however, is more for individual hotels and conference centers -- the role of the Convention and Visitor's Bureau is more loosely promotional.
Another disadvantage of a media relations program is that the CVB does not directly target the decision-makers. Part of the issue is that the decision-makers are hard to reach. Not only may they be in other countries, but there could be multiple decision-makers within any given firm. ithout knowing who the decision makers are, it may be difficult to fully understand the key decision drivers. There is no good way to evaluate the success of the media…
Works Cited:
Conventions.net. (2011). City of Zurich. Conventions.net. Retrieved October 16, 2011 from http://www.conventions.net/destination_information/switzerland-s195/zurich-c452.asp
Cowan, M. (2009). Zurich tops Copenhagen as most livable city: Index. Reuters. Retrieved October 16, 2011 from http://www.reuters.com/article/2009/06/24/us-cities-zurich-idUSTRE55N0CS20090624
Del Monte, S. (2010). Media relations vs. public relations -- what's the difference? Tang Marketing and Communications. Retrieved October 16, 2011 from http://www.tangmac.com/2010/12/media-relations-vs.-public-relations-whats-the-difference/
Dragoon, A. (2004). The secret weapon: Internal marketing. CIO Magazine. Retrieved October 16, 2011 from http://www.cio.com/article/32257/Marketing_The_Secret_Weapon_Internal_Marketing
In addition, ome's issue is not name recognition, but rather positioning. Public relations is more effective at shifting the positioning of the ome brand than attending trade shows.
The primary advantage of a P campaign and the related media relations is that the message reaches the target market. The media are beneficiaries of the campaign, so will be willing partners. This allows the message to be spread. Public relations is also highly effective in changing perceptions and the nature of the dialogue. If the campaign goes well, companies will see doing a European product launch in ome as the norm, and Italian companies in particular will see the benefit of launching in ome. Another advantage of a public relations campaign is that it is a relatively low cost means of disseminating the message. With the media doing the bulk of the work, supported mainly by online marketing and perhaps an…
References:
CIA World Factbook. (2011). Italy. Central Intelligence Agency. Retrieved October 16, 2011 from https://www.cia.gov/library/publications/the-world-factbook/geos/it.html
ICCA. (2011). FAQs. International Congress and Convention Association. Retrieved October 16, 2011 from http://www.iccaworld.com/aeps/aeitem.cfm?aeid=29
Krg, P. (2011). How the 5 components of a social media campaign mirror public relations. Prof KRG. Retrieved October 16, 2011 from http://www.profkrg.com/how-the-5-components-of-a-social-media-campaign-mirror-public-relations
Miller, D. & Dinan, W. (2008). A century of spin: How public relations became the cutting edge of corporate power. London: Pluto Press.
Business Marketing Proposal for Gatorade's Expansion Into International Markets
Please see the attachment, which contains my analysis and marketing recommendations on Gatorade's Strategy for International Markets. The analysis and recommendations have been developed based on recent market trends. I am strongly convinced that given Gatorade's undisputed success in the U.S. sports drink market; there is a strong case to invest in expanding its consumer franchise in international markets. Such expansion will allow Gatorade to build on its already existing status as the world leader in sports drink, reduce dependence on the U.S. market and lead to strong revenue and profitability increases.
Introduction: Gatorade's sales, which was acquired by Quaker Oats in 1983, has grown from $100 million in 1984 to over $2 billion worldwide in 2001. The brand commands 85% share of the sports drink category in the U.S.,1 contributing 33% of total sales and growing at an annual double-digit…
Recommendations: There are five key recommendations for Gatorade's global marketing strategy:
Consolidation and Expansion: Looking at Gatorade's rapid expansion globally between 1994-96, it appears that it just may have been a case of 'spreading resources too thin,' lacking integration and synergy.12 Therefore, it is recommended that one key country per region is selected to test out the planned model prior to rolling out across the region. For example, concentrating on China, the biggest market in Asia and potentially in the world (see Table 5) will ease the way into other important Asian markets such as Indonesia and the Philippines. Similarly, prioritizing resources and energy into the two biggest Latin American markets of Brazil and Mexico and selected top cities (see Table 6), will lead to consolidation of Brand Gatorade among 52% of the Latin American population. This will also help in growing/maintaining Gatorade's current leadership position and in facing strong local competition such as Parmalat in Venezuela and Postobon/Coljugos in Columbia.13
Distribution: In markets that are characterized by strong trends of retailer consolidation such as the U.S., Europe and Latin America, it is vital that Quaker/Gatorade build strong relationships with large retail networks and team up with them to drive further growth. This is especially true for Gatorade's weaker markets in Europe where Carrefour and Promodes, huge in their own right,
Business Plan
January of 2003 will mark the launch of a company called Personal Touch that will specialize in producing handmade soaps. Personal Touch will begin as a private company backed by several large investors who have experience in marketing and creating toiletries for an upscale market. These investors will serve in a role similar to a board of advisors. They will make recommendations on high-level decisions and strategies, but they will not be involved in any day-to-day activities unless their help is asked for or they see something that calls for a drastic change. Personal Touch plans to stay private for the immediate future, as it is marketing a product that will probably be part of a small niche, and will not see the need for the large amounts of capital brought in by a public offering.
As far as the daily operations of Personal Touch goes, the company…
Direct mailers will first go to the 535 green businesses on a monthly basis and will be expanded from this number as needed to continue to provide the average 15 event total to meet the strategic goals.
Type: All types of businesses, with 10 or more employees will be targeted as potential customers to this service with the first emphasis being on businesses who have strategic planning around green/sustainable business practices.
Value Drivers: Intentions of practicing sustainable standards in business, seeking mid range catering for meetings and events, seeking alternative to cheaper/less healthy alternative catering offerings, seeking to try something new with a greater level of service and sustainable business practices, a desire to support other local businesses with a similar goal, a desire to improve business climate with only limited resources, a desire to offer vegetarian fare to those who choose it, a desire to offer healthier alternatives to…
References
Arthur, D. (2001). The Employee Recruitment and Retention Handbook. New York: AMACOM.
Furniss, C. (2006, October). How Green Is Your Business. Geographical, 78, 45+.
Halweil, B. (2003, May/June). The Argument for Local Food: At an Unimposing Diner in Vermont, a Revolution Is Taking Place. World Watch, 16, 20.
Henderson, E. (1998, July/August). Rebuilding Local Food Systems from the Grassroots Up. Monthly Review, 50, 112.
Marketing Proposal
Safi Rania Diamond Cell Youth Booster is a new skincare product for women aged 40 years and above who are seeking to prevent and lessen signs of aging. The paper provides a strategic marketing mix analysis that is geared towards successful marketing and advertising the product. This marketing mix analysis is to be presented to the Board of Directors of Graffiti Group, Inc., which has just purchased an operating facility in Malaysia that manufactures the product. The analysis is geared towards influencing the decision of the board in an attempt to have them approve investment and marketing of this product in Canada. Upon approval, the company will market this product to target market of women aged 40 years and above, especially those who want to prevent and lessen signs of aging, under the brand name PureBeauty Diamond Cell Youth Booster. The analysis includes an overview of the product,…
This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).
2.1.4 Place Strategy
This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to…
References
Beamish, K., & Ashford, R. (2007). Marketing planning 2007-2008. New York: Elsevier.
Chaffey, D. (2007). E-business and e-commerce management: strategy, implementation and Practice. New York: Pearson Education.
Christensen, C.M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business School Press.
Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation, and change: challenges for management. Oxford: Oxford University Press U.S..
e. English-Mandarin) or for multiple packs (i.e. 12 language packs). There is only one competing product on the iPhone App Store and it does not have these capabilities. The product is a complement to the existing line of iTravl translators and Lingvosoft applications for other high-end multi-function mobile devices.
Because the product has a high-end position, it should be priced accordingly. The current prices for Palm OS for example range anywhere between $79 for single language packs to $199 for multiple language packs. The iPhone applications should be priced within a similar range. The current competitor Mobile Glot has their basic dictionaries priced for free, which reflects the low quality of their product relative to Ectaco's products.
The placement for this product will be the iTunes App Store. This is the sole outlet for such applications specific to the iPhone. The target market searches the app store for these products…
Works Cited:
Translation.net. (2010). Handheld devices and PDA software & utilities. Translation.net. Retrieved January 25, 2010 from http://www.translation.net/handheld.html
Middleton, C. (2009). Let technology do the talking: Testing mobile translators in Chinatown. The Telegraph. Retrieved January 25, 2010 from http://www.telegraph.co.uk/travel/travelaccessories/4370561/No-longer-lost-in-translation-Testing-mobile-language-devices-in-Chinatown.html
FedSpending.org. (2010). Contracts to Ectaco. FedSPending.org. Retrieved January 25, 2010 from http://www.fedspending.org/fpds/fpds.php?company_name=ectaco&sortp=r&detail=0&datype=T&reptype=r&database=fpds&fiscal_year=2005&submit=GO
White, J. (2008). Start your engines: Mobile application development. DevX.com. Retrieved January 25, 2010 from http://www.devx.com/SpecialReports/Article/37693
A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity.
Note on triangulation
The proposed three-method design for this exploratory study is the researcher's way of ensuring that research results are triangulated. Combining the general findings from the diary and FGDs and specific online shopping behavior from the in-depth interviews would create a more complete picture on the general landscape and specific aspects of consumers' attitudes towards and behavior on online marketing strategies for healthcare products.
eferences
Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.
Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business eview.
James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and…
References
Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.
Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business Review.
James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3.
Malhotra, N. 1996. Marketing Research: An Applied Orientation. New Jersey, Prentice Hall.
Marketing strategy
Overall Marketing Strategy
The group's marketing strategy is focused on raising awareness on social issues concerning today's society and taking a stance of the real world, rather than encourage costumers to buy its products.
Competition
Considering the large product diversification characterizing Benetton's portfolio, it is very difficult to define the manufacturer's main competitors, as it's difficult to define it's industry. Thus, according to Hoovers.com (Accessed January 2009), the company's top 3 competitors are: Inditex, GAP and H&M. Inditex is a Spanish based, clothing group, which is considered to be Benetton's main competitor as it designs and retails its own products. It is also a global company managing over 3,690 stores in 68 countries. GAP is an American-based company with 4,250 stores worldwide. Unlike the Italian company, GAP doesn't manufacture its products, being responsible only for the retailing part. H&M is a Swedish-based company with over 1,500 stores in…
Reference List
Annual Report - Benetton. 2008.
A www.benetton.com
Annual Report - H&M. 2007.
A www.hm.com
Economic: the economic forces affecting the marketing operations can be linked to the increasing numbers of organizations competing within the same industry, the better access to financial resources or the growing income per capita for the working population; all these forces generate new needs and as such require increased marketing efforts.
eferences
Proctor, T., 2005, Essentials of Marketing esearch, 4th Edition, Pearson Education
Wilson, ., Gilligan, C., 2004, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Elsevier Science and…
References
Proctor, T., 2005, Essentials of Marketing Research, 4th Edition, Pearson Education
Wilson, R., Gilligan, C., 2004, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Elsevier Science and Technology Books
The same attitude is shown even more clearly in his ad concerning healthcare, in which the candidate himself appears on the screen and mentions first his mother's fatal battle with cancer before using it as a launching pad for a quick and to-the-point discussion of healthcare (Obama Mother, 2007). Again, though there is necessarily an emotional appeal in the ad, the tone of the ad is one of rationality and straight talk, not empty passionate rhetoric without any real reflection on policy. This is seen yet again in his ad regarding social security, in which the candidate is shown speaking to a small group of baby boomers in the same measured and rational tone (Obama Wind, 2007). The transparency of the Obama campaign, and the determination of the candidate to speak to the American public with respect and rationality, were the major differences of his campaign.
The same tone of…
References
Obama Campaign. (2007). "Mother." Accessed 1 March 2009. http://www.youtube.com/watch?v=-aR3Gpsn4v4
Obama Campaign. (2008). "Response." Accessed 1 March 2009. http://video.google.com/videosearch?hl=en&client=safari&rls=en&q=obama%20internet%20 AD&um=1&ie=UTF-8&sa=N&tab=wv#q=obama+internet+campaign+ad&hl=en&emb=0
Obama Campaign. (2007) "Wind." Accessed 1 March 2009. http://www.youtube.com/watch?v=1iAFCLo4gPs&feature=channel
Quelch, John. (2008). "The Marketing of a President." Research & Ideas.
2) There are three main important reasons for which luxury products will be sold in Morrisania. The first of these is, as previously mentioned, to increase awareness of the area. Many inhabitants of New York City, not to mention the rest of the United States, are not really fully aware of what Morrisania is or what it means for the historical and cultural development of the United States as a whole. The fact that such products will be sold can carry on the knowledge on Morrisania throughout the country and invite more visitors to come and personally discover the cultural riches and developments in this neighborhood.
At the same time, some of the historical locations and buildings in this neighborhood require constant care and a constant investment in them. The second objective of this campaign will be to increase the funds that are available for this type of investment. Parts…
Contingency Plans
We expect little direct reaction from competitors. When we launch we will be below the radar of the big firms. The smaller companies are not expected to view us as a significant competitor, perhaps even as an oddity. The biggest concern we have with regards to our competitors is that they may appropriate our concept. Should one of the national competitors desire, they could take our idea and thus one of our main sources of competitive advantage. They could at the least undercut our pricing on the custom snowboard concept. Our plan to counteract this potentiality is to position ourselves as a grassroots firm, and build a cult following that cannot easily be eroded by a large national competitor. This still leaves us open to challenges from smaller competitors, but hope to be able to capture first mover advantages on them. Moreover, it is only the large companies…
Marketing Plan
Friedman
Internet Marketing and Pizza
This report tries to gather some advantages and disadvantages associated with a new Internet marketing plan for a new pizza shop. By following their new marketing plan, this report alter the way small businesses use the internet marketing approach to change the way they advertise. There is a lot of media attention being paid to Internet marketing and most people believe that this type of marketing approach is the future. More and more organizations now focus on new and inexpensive ways to attract new customers. Marketing companies are gradually becoming experts on the World Wide Web. But the world has gone global, now marketers and local businesses have the opportunity to also play on the open global platform. It is possible that new small local business may actually require international skills as more global opportunities are created through the web. There are estimates…
References
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer . "Translating values into product wants." Journal of Advertising Research Vol. 36 (1996).
Monoghan, Thomas. Pizza Tiger. New York: Random House, 1986.
Snider, James. "Shopping in the information age." The Futurist, Vol. 26, November-December 1992.
WorkForce Management. (2009). Advantages of Internet Event Marketing. Retrieved on November 24, 2009, from http://www.workforce.com/global/events_advantages.php
Marketing Channels and Methods -- the New Svelte Shape of McDonald's
Objectives & Mission Statement
Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…
Works Cited
Bauman, Valerie. (11 Aug 2005) "People try to lose weight at McDonalds." AP Wire. Accessed on AOL on 22 Aug 2005 at http://aolsvc.news.aol.com/news/article.adp?id=20050811163009990002
Burger King. (2005) Official Website. Retrieved 11 Sept 2005 at http://www.haveityourway.com/
Collins, Luke. (2002) "Chips are down for Burger Giants" MCD: McDonald's Corporation News and Articles. Retrieved 27 Aug 2005 at http://www.licenseenews.com/news/news134.html
Daft, R.L. (1997). Management. Fort Worth, TX: Dryden Press.
Whether one is browsing through Cosmopolitan or any other magazine all the leading glossies will have special pages adorning the advertisement of this fashion brand of women's tops.
High Fashion brands try to explore new avenues to further build their association with high-end target market by linking themselves to certain events and programs as part of their promotional techniques. 'Flamenco' would also make association with major Hispanic events already in place. We will also start a 'Flamenco Dance' campaign as an event that would celebrate colorful dances and clothes of Latinos.
Budgets and Controls
It is proposed that the marketing budget to launch the advertising and promotion campaign that includes print advertising, celebrity hook up, outdoor advertising and other initial activities should be considerable. Initial marketing budget will run in millions that is separate from the product development cost and infrastructure investment. Also exclusive boutiques opened will also have a…
References
Elias, Cristina. 'Young Hispanics and Hip Latinos' September 13, 2005. Ahorre.com. 21 May 2006 http://www.ahorre.com/blog/hispanic_marketing/us_hispanic_market/young_hispanics_and_hip_latinos/
LATINA FLAVOR: Today's Hispanic Woman Feasts On Fashion' 3 October 2005. Cotton Incorporated.
21 May 2006 http://www.cottoninc.com/lsmarticles/?articleID=416
LATINA CLOTHING LOVERS: Clothes shopping is a passion for many Hispanic-American women' 19 October 1998. Cotton Incorporated.
As a result of huge growth, the company's management may lose focus of the scope of their business.
Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees.
Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered.
The constrant production nature of the product leads to huge strains on personnel and machinery.
Product line and client base lack diversification.
While the small number of staff promotes camaraderie, unfortunately, it also impedes growth and development.
Miller Inc. is reactive rather than proactive in its marketing efforts. This is as a result of its heavy reliance on mass-media advertising for obtaining new business.
The current facilities of Miller Inc. are crowded thus there is little room for expansion of workforce or equipment.
External
Opportunities
The…
References
Armstrong, G., et al. Marketing: An Introduction. Essex: Financial Times Prentice Hall, 2009. Print.
Brenkert, George G. "Ethical Challenges of Social Marketing." Journal of Public Policy & Marketing 21.1 (2002): 14-25. Print.
Clow, K.E., and D. Baack. Integrated Advertising, Promotion, and Marketing Communications. Boston, MA: Pearson Prentice Hall, 2007. Print.
Cooper, Lee G. "Strategic Marketing Planning for Radically New Products." The Journal of Marketing 64.1 (2000): 1-16. Print.
Marketing Conference: Idea and Proposal
One problem faced by the current fast food industry, but by McDonald's in particular, is that the fast food purveyor is perceived as marketing an unhealthy product that is harmful to consumers. It is in the industry's interest to encourage people to eat more of its product, which is largely high-calorie and low in essential fruits, vegetables, and grains, all at the base of the FDA food pyramid. Also, to live a healthy lifestyle Americans, as a whole, must weigh less, and thus eat less calorie-dense food, as well as exercise. The popularity of such films as "Supersize Me," have only contributed to the decline of McDonald's stock, and created a rejection of its formerly family-friendly image. (Bauman, 2005)
However, one woman recently lost 37 pounds on a McDonald's diet, just as Morgan Spurlock, the director of "Supersize Me," gained weight and lost overall bodily…
Works Cited
Bauman, Valerie. (11 Aug 2005) "People try to lose weight at McDonalds." AP Wire. Accessed on AOL on 22 Aug 2005 at http://aolsvc.news.aol.com/news/article.adp?id=20050811163009990002
McDonald's (2005) Official Website. Retrieved 22 Aug 2005 at http://www.mcdonalds.com /
Marketing Plan for Combined Home and Cell Phones:
Home and cellular phones have transformed the communications arena since they have revolutionized the perceptions of people regarding voice communications. Traditionally, home phones have been the most commonly used tools for voice communications while cellular phones remained inaccessible to many customers because of their high costs. However, in the past few years, both home and cell phones have been widely used as communication gadgets. The use of cell phones has been fueled by the investment of time and resources to develop the system's capacity and lessen their costs as well as the emergence of several cellular phone companies. While the traditional home phones are still in use across many residential places, cell phones have become increasingly common because they have been developed into large-scale consumer products. The focus on marketing both home and cell phones acts as a new positioning and beneficial…
References:
"Cell Phones Retailer Business Plan." (n.d.). Bplans: Your Business Starts Here. Retrieved April
6, 2012, from http://www.bplans.com/cell_phones_retailer_business_plan/executive_summary_fc.php
"Cellular Marketing Strategies." (2006, January 10). Phone Dog. Retrieved April 6, 2012, from http://www.phonedog.com/cell-phone-buying-guide/cellular-marketing-strategies/
Maxwell et, al. (2007, May 22). iPhone Marketing Plan. Retrieved April 6, 2012, from http://www.iphoners.com/threads/iPhone-marketing-plan.141/
Once the report is analyzed, we have a sense of how the SOT will shape up. However, this must be supplemented with sources that have less bias. For a company analysis, this tends to be the financial news, of which there are dozens of quality sources. Academic research seldom provides sufficient or timely insight into a company's operations, but may have value for broad-based issues. The insurance industry, for example, is the subject of economics-related academic papers. However, the financial markets are driven by access to detailed, accurate and timely information. Money, rather than academic reputation, is at stake, and that makes these sources far more valuable in our ability to understand a company and its operations. Thus, the financial news should be scoured for facts, insight and analysis with regards to Allstate's operations and role within the insurance industry.
The process used to learn about Allstate will need to…
Works Cited
No author. (2008). Commercial Insurance 2008. Insurance Information Institute. Retrieved August 6, 2008 from http://www.iii.org/media/facts/
No author. (no date). Considerations in Writing Success Criteria. University of South Carolina. Retrieved August 6, 2008 at http://hr.sc.edu/profdevp/classes/epms/handouts/epms.handout4.pdf
No author. (2008) Gap Analysis. University of Cambridge. Retrieved August 6, 2008 at http://www.ifm.eng.cam.ac.uk/dstools/choosing/gapana.html
Barr, Stacey. (2008). How to Make Your Performance Measurement Plan Realistic. ArticleBase. Retrieved August 6, 2008 at http://www.articlesbase.com/management-articles/how-to-make-your-performance-measurement-plan-realistic-510016.html
Based on these assessments and the research competed the authors identify segmentation criteria for participants or consumers of cause-related sport marketing events. There are the fitness fanatics or "junkies" (Scott, Solomon, 2003), the "social butterflies" who attend to socialize and fulfill their need for affiliation. The authors also observe there are also the activists and survivors as well. The cathartic nature of the events for those who have survived or know of someone who survived is a powerful emotional experience, and one that bonds consumers together at these events (Scott, Solomon, 2003). The article concludes with closure of the research results and the development of recommendations for including cause-related marketing programs for participants as well.
My Critique
Admirable in their pursuit of new insights into the motivations and segmentation of participants in cause-related sports events, the authors provide insights into this dynamic and its implications for marketing strategies. It is…
References
Andrea Scott & Paul J. Solomon. (2003). The marketing of cause-related events: A study of participants as consumers. Journal of Nonprofit & Public Sector Marketing, 11(2), 43-66.
Another way to increase the market share could materialize in product developments. This would ensure that the number of customers increases as the product offering becomes more diversified and is able to suit more tastes. Sales would immediately boost up, in part due to the promotional strategies, but the growth must be sustained even after the promotions are over. The reason for this specification is that several companies registered record sales during promotional periods, but the revenues were unsustainable in normal periods.
Constant communications with the final consumers and the retail customers would also help in identifying newer needs and trends. The satisfaction of these demands would eventually lead to more buyers and a significantly higher market share.
Improve customer relations good relationship with the customers, both end consumers as well as retail customers, is the key to a successful corporate outcome. In order to improve it, the company could…
References
Hays, C.L., 2004, the Real Thing: Truth and Power at the Coca-Cola Company, Random House, ISBN 037550628
Lloyd, M.E., 2008, Coca-Cola CEO: 2nd Half '08 to Remain Challenging in North America, CNN Money, last accessed on July 18, 2008
2008, Official Website of the Coca-Cola Company, http://www.thecoca-colacompany.com , last accessed on July 18, 2008
2008, Ansoff Matrix, Strategy Vector Model, http://www.strategyvectormodel.com/index.php?option=com_content&view=article&id=56&Itemid=62last accessed on July 18, 2008
The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the ability to customize the Liberta Ultralight in quantity for their customers as well. The use of channel strategies to actively promote the use of mass customization as a product differentiator will also be accomplished through intensive dealer and channel training (Swiercz, Lydon, 388). Finally the use of an integrated Partner Relationship Management (PRM) system that will give channel partners the flexibility to provide resellers with support on a 24/7 basis will also be created. The intent is to create enough support for channel strategies so they can produce up to 60 -- 70% of overall revenue for the product line.
D. Promotion
There are many different aspects of promotion that need to be included in the launch of the Liberta Ultralight.…
BIBLIOGRAPHY
Zuhair Al-Obaidi, and Mika Gabrielsson. "Sales Channel Strategies in Export Marketing of Small and Medium Sized High Tech Companies. " Journal of Euro - Marketing 12.2 (2002): 5.
Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.
Doern, R.. "Investigating Barriers to SME Growth and Development in Transition Environments: A Critique and Suggestions for Developing the Methodology. " International Small Business Journal 27.3 (2009):
Cooke, M., and N. Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.
AFS
Cape Seafood
Lund's Fisheries
Marr Pelagis
Northern
Pelagic
Core Strength
Trusted Advisor
Low cost
Price Performance
Premium Quality
Premium Quality
Secondary Strength
Packaging
Known in local market
Variety
Known in local market
Known in local market
Next Strength
Pricing
Pricing
Pricing
Pricing
Pricing
Biggest Weakness
Name Awareness
Too localized
Costs of selling in channels
Premiums not work product
Too high priced
Second Weakness
Distribution
Qualty at times questionned
Supply Chain
Distribution
Distribution
Next Weakness
Vertical markets including wildlife reserves
Variety
Variety
Sporadic delivery
Lack of service
Core Competency Comparison
Projected Market Growth/Market Share Objectives
The following market growth and market share objectives for the company given the focus on growth in wholesale seafood processing:
1. To generate an incremental $500,000 in revenue through the sale of uniquely packaged bait to commercial and recreational fisherman.
2. To obtain distribution agreements with three local distributors stressing the unique nature of the…
References
2004 Seafood Processor's Conference: http://www.agctr.lsu.edu/seafood/activities/extensionprojects/conference.htm
DataMonitor (1998) -- Fish and Fish Products Industry Report. London, UK.
Gunn, E.A., Millar, H.H., Newbold, S.M.. "Planning Harvesting and Marketing Activities for Integrated Fishing Firms Under an Enterprise Allocation Scheme. " European Journal of Operational Research 55.2 (1991): 243
Michael Hartnett. . "Seafood Sails Again. " Frozen Food Age 1 May 2007: 18-19. ABI/INFORM Global. ProQuest.
The region's labor force was unable to cover the needs of the construction activity, which allowed for many immigrants to come and work here in the constructions sector.
But with the new economic conditions, it is expected that the level of constructions in the region will significantly decrease. New constructions mean new customers for TOTO. Less construction means less customers for the company.
Also, given the new economic and financial circumstances, it is expected that individuals' in comes will experience a decrease. This means that they may not invest in purchasing new toilets unless they absolutely need to.
In other words, the global economic and financial conditions that are also reflected in Catalonia may affect the company's initial sales on this market. The company's estimations regarding the volume of sales may prove to be optimistic.
However, a marketing campaign and a pricing strategy in accordance with the new economic and…
Reference list:
1. About TOTO (2009). TOTO USA, Inc. Retrieved April 15, 2009 from http://www.totousa.com/Default.aspx?tabid=71 .
2. Catalonia (2009). Wikipedia, the free encyclopedia. Retrieved April 16, 2009 from http://en.wikipedia.org/wiki/Catalonia .
3. Demographics (2009). IDESCAT, Official Statistics Website of Catalonia. Retrieved April 17, 2009 from http://www.idescat.cat/en/ .
4. Developing a Marketing Campaign (2009). CEW Publications. Retrieved April 17, 2009 from http://www.4hb.com/0107flmarketingcampaign.html.
eing a leader also means constantly provoking competitors, as is the case here.
Finally, as previously mentioned, innovation is essential to supporting the company's approach and policies on the market. From this perspective, a pioneers approach is obviously indicated. As pioneers, Z-Wing will be able to ensure that its innovations are first on the market and that new customers are attracted to the new products and services that the company is putting out on the market. At the same time, as pioneers, Z-Wing will lead the market from this perspective.
In terms of price, the cost leadership strategy that has been identified here means that the company will be able to sell its planes at a price level lower than that of its competitors, obviously making it more viable on the market. With a lower price, the company can still act as a market leader, but without necessarily reducing its…
Bibliography
1. Aviation industry in Asia Pacific region to recover by 2009: IATA. September 2008. China Economic. On the Internet at http://www.chinaeconomicreview.com/airtravel/2008/09/19/aviation-industry-in-asia-pacific-region-to-recover-by-2009-iata.html.Last retrieved on January 13, 2009
Aviation industry in Asia Pacific region to recover by 2009: IATA. September 2008. China Economic. On the Internet at
The supermarkets did not have to deal with refrigeration issues as whole milk came in powder form from foreign firms. However with the appearance of Almarai in 1970s, things changed drastically and fresh cow milk along with laban became very popular products in Saudi Arabia.
For deeper market penetration, effective marketing initiative was required and that came in the form of wide media advertising campaigns along with good packaging designs that changed the perception and moved people to purchase fresh products. The campaigns were so successful that they can be compared to any high profile brand campaign internationally. First of all the word Almarai meant green pastures and this was presented in visually aesthetic form on both advertisements as well as on the package designs. It was very appealing and conveyed the idea of fresh milk effectively and the sales of fresh packaged milk rose substantially in Saudi Arabia with…
REFERENCES
"About Almarai Company" Available online http://apa_dtp.tripod.com/almarai.htm#Sales & Marketing
"Saudi Arabia Dairy Industry" Available from http://www.agrisouk.com/industrie/lait/saudidairy.htm
Al Safi Foods. The World's Largest in Integrated Dairy
Farm. http://www.alsafi.com .
b.
The marketing of relations is generically applied to improve the nature of the relationship between the vendor and the prospective buyer. It can however be applied to improve the relations with various other categories of stakeholders. Take for instance the case of the American Airlines. Consider a media campaign constructed on the premises of relations marketing. This could materialize in service advertisements capturing the attention of the public (namely the prospective buyers), with the ultimate aim of profit registration. Another angle at looking at a relations management campaign is that of promoting the very organization as a great place to work, and as such attract more and better skilled staff members, but also promoting the enterprise as a financially strong and stable entity, attracting as such more investors.
In terms of a fully integrated customer relationship management system, this virtually refers to the fact that the constant attention to…
Marketing
Branding strategies are key to a company's success. Levi-Strauss must take care not to sully its reputation by jumping into a new line of business attire. The proposal to create a new line of Levi-Strauss office clothes is flawed. The following consulting report outlines the reasons why the company must change its approach towards developing a new line.
Branding strategies are key to a company's success and why the Levi-Strauss name is synonymous with jeans worldwide. Having expanded beyond dungarees and into men and women's casual apparel, the Levi-Strauss brand has remained consistent without being stagnant. Market research would be immanently helpful in making a final decision on whether or not to diversify the brand even further, but based on what we already know, Levi-Strauss cannot enter the business attire industry as a formidable competitor to Brooks Brothers without risking significant if not debilitating losses. It is therefore not…
References
Barwise, P. & Meehan, S. (2010). The one thing you must get right when building a brand. Harvard Business Review. Retrieved online: http://hbr.org/2010/12/the-one-thing-you-must-get-right-when-building-a-brand/ar/1
Deshpande, R. (2010). Why you aren't buying Venezuelan chocolate. Harvard Business Review. Retrieved online: http://hbr.org/2010/12/why-you-arent-buying-venezuelan-chocolate/ar/2
Lake, L. (n.d.). Developing your brand strategy. Retrieved online: http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm
Milkman, Katherine L. (2008) Tap Consumers' Desire for "Shoulds." Harvard Business Review; Jul-Aug2008, Vol. 86 Issue 7/8, p22-23
On one hand, public corruption is a case generally handled by both national authorities and international organizations and institutions, having been prioritized as a necessity that needs the full attention of society. Private corruption is less in the public's eye and generally left to be handled by each organization in part.
The different approach to bribery may be caused, as the writer tacitly acknowledges, by the fact that there is a wrong impression that private bribery has a limited effect on society itself. However, this is not the case. The article points out to an example of private corruption from one of the most reputable companies in Germany, Siemens AG, whose management used bribery in order to secure important orders from their customers. One can obviously not judge something like this as having a limited impact, because such types of private bribery and corruption can be essential in creating disequilibrium…
Ultimately, the it industry is already a constant presence within the lives of the modern day individual and it is expected to become even more preponderant in the years to come. The advertising organization as such does not afford not to penetrate the industry. If the company continually declines opportunities to advertise in the Information Technology and Communications industry, it would soon come to operate in a niche sector in which its chances for not only development, but very survival, would be significantly restricted.
eferences:
Bangia, ., 2008, Computer fundamentals and information technology, Firewall Media
Broerrsma, M., 2003, Critics delay vote on EU intellectual property rights, ZD Net, http://www.zdnet.co.uk/news/regulation/2003/11/19/critics-delay-vote-on-eu-intellectual-property-law-39117998 / last accessed on March 11, 2011
Niles, N.J., 2010, Basics of the U.S. health care system, Jones & Bartlett Learning
2005, Market share, Info Tech Trends, http://www.infotechtrends.com/marketshare.htm last accessed on March 11, 2011
2010, 2010 it industry economic outlook looking…
References:
Bangia, R., 2008, Computer fundamentals and information technology, Firewall Media
Broerrsma, M., 2003, Critics delay vote on EU intellectual property rights, ZD Net, http://www.zdnet.co.uk/news/regulation/2003/11/19/critics-delay-vote-on-eu-intellectual-property-law-39117998 / last accessed on March 11, 2011
Niles, N.J., 2010, Basics of the U.S. health care system, Jones & Bartlett Learning
2005, Market share, Info Tech Trends, http://www.infotechtrends.com/marketshare.htm last accessed on March 11, 2011
Each calendar at this point would cost $5.45
Developing costs for pictures taken with digital cameras will be approximately $75. This cost adds approximately $.04 per calendar Costs for placement of 1500 books in the library will be $8,175 + $3,270 (40% mark up) to total $14, 171 for calendars sold through the library calendars. Each calendar now $9.45 + $.04 for developing photos = $9.49. The remaining 500 calendars sold through other outlets such as the booth in a high traffic area of the Student Union Building; rented for $3/da y. The team determined to allocate rent for 20 days to total $60; which adds an additional $.03 per calendar of the 500, plus the $.04 for developing photos, which brings the cost for each of these 500 calendars to $5.52. The receipts for MUCs sold through the library for $20 each, as well as receipts for calendars sold…
References
Blue Letter Bible. (2009). Ecclesiastes 3 - New King James Version. Blue Letter Bible. Retrieved Mar, 12, 2009 at http://www.blueletterbible.org/Bible.cfm?b=Ecc&c=3&t=NKJV
SWOT Analysis. (2007). QuickMBA.com. Retrieved March 08, 2009 at http://www.quickmba.com/strategy/SWOT/
Marketing
As a struggling student, I have decided to offer out my skills in word processing. I believe that I can do this freelance for some money on the side. I do not have a professional background in word processing, but online typing tests have showed that I can reach speeds of up to 85 words per minute, which is quite fast. Working with modern word processing software that corrects my mistakes (online speed tests do not) I believe that I can conduct word processing at speeds exceeding 90 wpm. This is fast enough for me to make a decent hourly wage doing this, as long as I can keep my marketing costs down. The purpose of this plan, then, is to outline who I can make money by moonlighting in word processing.
The plan is simple. I first need to identify some target markets that might be interested in…
(Accounts Payable Processing: BPM Outsourcing) for enhanced managerial competence and price decline, many companies are concentrating a lot on reducing costs and reforming operations. The crisis is mainly severe on non-revenue producing, but vital jobs like accounts payable and purchasing. Accounts payable and procuring processes are main operations, but they are usually regarded as important cost centers. Thus, making constant developments in the accounts payable and procuring departments is an essential step to make sure that the organization is working at its most proficient and can bring in considerable profits. (Driving Continuous Improvements across Accounts Payable & Purchasing Processes)
Lack of appropriate account payable management entails the customers of the company to lose faith that forms a bad influence on the company. However, simultaneously the management of account payables is considered a strenuous task for most of the companies and necessitates skilled labor along with specialized training activities. Only due…
References
Accounts Payable Case Studies: Supplying Nationwide Distributor with the Right AP Solution. Retrieved at http://www.lason.com/case_studies/apcs.htm. Accessed on 10 March, 2005
Accounts Payable Processing: BPM Outsourcing. Retrieved at http://www.bpmsource.com/payables.htm. Accessed on 11 March, 2005
Accounts Payable. Retrieved at http://www.global360.com/solutions/accounts_payable/ . Accessed on 12 March, 2005
Accounts payable outsourcing. Retrieved at http://www.opiglobal.com/accounts-payable-outsourcing.htm. Accessed on 10 March, 2005
Those proposals included broadening its vital presence, and strong growth, in commercial markets and health imaging, refocusing research and development dollars; speeding investments in commercial markets; and taking over other companies and technologies to enlarge Kodak's portfolio of digital products and services.
On the force of its taking over Kodak Versamark and NexPress, Kodak's Graphic Communication Group is piling a portfolio of major variable-date printing equipment providers. Kodak's Digital and Film Imaging Systems business persists to prove its success in digital markets. In 2003, Kodak's share of the consumer digital camera market went up to No. 4 across the world, making the strong acceptance of the Kodak Easyshare range of cameras. Kodak the sole company coming in the Top 5 also ranks No. 2 in digital camera sales in America. Following just 8 months after entering the snapshot printer market in April 2003, Kodak claimed the top slot and persists…
References
Eastman Kodak. http://www.coursework.info/i/51664.html . Retrieved from Accessed on 4 June, 2005
Health, Safety, and Environment 2004 Annual Report: Employee Training an Important Practice at Kodak. Eastman Kodak Company. Retrieved at http://wwwcaen.kodak.com/U.S./plugins/acrobat/en/corp/environment/04CorpEnviroRpt/HSE2004AnnualReport.pdf . Accessed on 4 June, 2005
Introduction. Retrieved at http://www.kodak.com/U.S./en/corp/kodakHistory/index.shtml . Accessed on 4 June, 2005
Kodak Reports Significant Progress in Digital Growth Strategies. 22 September, 2004. Retrieved at http://www.cdrinfo.com/Sections/News/Details.aspx?NewsId=10658Accessed on 4 June, 2005
These include phone conference call groups, web-based groups; or as a substitute use telephone depth interviews. (You don't get the group interaction, but the results can be better than group settings.)
Rule 3 - Request that the moderator use a non-directive approach. (A non-directive approach is one that constructs questions for the group that encourages participants to be free flowing with their descriptions)
Projective techniques are often useful in easing participants out of an analytical mode. One projective technique, asks, "If this company were an animal what animal would it be? What would the competitors be?" In this way, they talk about brand image without being peppered with a series of brand questions.
Use advance written questionnaires. This primes respondents on key issues to be discussed, and it gives them a reference for the group discussion, thus making it easier for the unpopular viewpoint to be mentioned. ("Well, no one…
Bibliography
Marketing Research (2006) United States Small Business Association Online available at ( http://www.sba.gov/starting_business/marketing/research.html )
Marketing Research (2006) Wikipedia. Online available at ( http://en.wikipedia.org/wiki/Marketing_research )
Thomas, Jerry W. (1997) Hang the Innocent. Decision Analyst. Online at: www.decisionanalyst.com.
Thomas, Jerry W. (1994) New Products. Decision Analyst. Online at: www.decisionanalyst.com.
arketing
Tobacco arketing: Get Them Young or Not at All
The tobacco industry has been in a battle to capture the youth market for decades mainly because of the degree of brand loyalty that is characteristic of cigarette smokers. Cigarette companies have a lot at stake in making sure that their brand is one of the first tried by the young smoker. In its bid to obtain young smokers, R.J. Reynolds created the Joe Camel campaign with a cool character that youths found highly appealing and the company created fierce advertising, promotional, and sales campaigns to take their message to market. The Joe Camel campaign proved to be one of the most successful bids to capture young smokers in tobacco history. Ultimately, its tremendous success was in part the reason for the campaign's eventual downfall, as public outcry demanded that cigarette companies stop marketing to adolescents and as courts gained…
Magazine Ads. http://www.costkids.org/targetingkids/magazineads.htm (26).
Boyles, Salynn. "Joe Camel May Be Gone, But Legacy Lives On." WebMD Medical News, Aug 15, 2001. http://my.webmd.com/content/article/1728.86774 (26 Nov. 2002).
Tobacco Marketing To Young People, Young People: A Key Expansion Market. http://www.infact.org/youth.html (26).
There is also the need to concentrate on the interaction of these personal demographic factors as the foundation for group factors analysis.
Group Factors Analysis
The accumulated effects of the personal factors defined in the first section of this paper are put into relevance when the social factors are quantified and measured specifically relating to the retail home furnishings industry. One of the most commonly used is the VALS2 methodology (Piirto, 1996) which has its basis in the following set of metrics as shown in Figure 2, Lifestyle Orientation Definitions.
Table 2: Lifestyle Orientation Definitions
Source: (Piirto, 1996)
Orientation
Definition
Achievers
I am successful and deeply committed to work, family, and community.
A like predictability and consistency over risk.
My work affords me material rewards and prestige that shows success to my friends.
Strivers like to be trendy want to be stylish and admire people who are well-known for their…
References
Bennington, R. (2001) Furniture Marketing,
NY Fairchild Publications.
Jason M. Carpenter. 2008. Demographics and patronage motives of supercenter shoppers in the United States. International Journal of Retail & Distribution Management 36, no. 1 (January 1): 5-16. http://www.proquest.com (Accessed February 9, 2009).
Deshpande, Rohit, Farley, John U, Webster, Frederick E. Jr. 1993. Corporate culture, customer orientation, and innovativeness. Journal of Marketing
The company should also adopt a differentiated approach compared to both other direct competitors (generally other jeans brands) and its approach on the U.S. market. The idea would be to use a strong promotional campaign so as to create the idea of a differentiated approach. For example, a campaign with famous classical characters could properly induce the idea that Levi's is a classical brand, different from the other types of jeans. It would also allow the company to position itself at the high-end segment in terms of price.
ibliography
1. Tagliabue, John. September 2003. 2 Sexes Separated by a Common Levi's. The New York Times.
2. usiness: The Company File European job cuts for Levi's. C News. September 1998. On the Internet at http://news.bbc.co.uk/2/hi/business/182996.stm.Last retrieved on December 29, 2008
Tagliabue, John. September 2003. 2 Sexes Separated by a Common Levi's. The New York…
Bibliography
1. Tagliabue, John. September 2003. 2 Sexes Separated by a Common Levi's. The New York Times.
2. Business: The Company File European job cuts for Levi's. BBC News. September 1998. On the Internet at http://news.bbc.co.uk/2/hi/business/182996.stm.Last retrieved on December 29, 2008
Tagliabue, John. September 2003. 2 Sexes Separated by a Common Levi's. The New York Times.
Marketing and Childhood Obesity
In the twenty-first century obesity is growing out of control in many counties in the developed world. A combination of a sedentary lifestyle, a high-fat diet, and sugary drinks, have driven up the average human weight to the point in which it is having a serious negative effect on the overall health of a large number of individuals. This is particularly serious with regards to our younger population. Childhood obesity, a condition in which excess body fat negatively affects a child's health, is reaching epidemic proportions in the developed world. According to the Center for Disease Control (CDC) (2010) childhood obesity has more than tripled over the last 30 years. Incidences of obesity among children ages 6 to 11 has risen from 6.5% in 1980 to 19.6% in 2008. Among adolescents ages 12 to 19 the obesity rate increased from 5% to 18.1percent during the same…
References
Center for Disease Control. (2010, June 3). Childhood obesity. CDC/Healthy youth. Retrieved March 26, 2013 from http://www.cdc.gov/HealthyYouth/obesity/index.htm
Goodman, B. (Dir.). (2001, February 27) The merchants of cool. Frontline, Public Broadcasting System. Retrieved March 26, 2013 http://www.pbs.org/wgbh/pages/frontline/shows/cool/
Lluch, A., Herbeth, B., Mejean, L, & Siest, G. (2000, November). Dietary intakes, eating style and overweight in the Stanislas family study. International Journal of Obesity. Vol. 24, Issue11, 1493-1499. Retrieved March 26, 2013 from http://ehis.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=3&sid=15c2f4f6-9ef7-47d3-8df7-4ec14ae58e1d%40sessionmgr13&hid=3
Nelson, J. & Zeratsky, K. (February 19, 2010). Schools say NO to sugary foods.
Apple's size and brand loyalty both assist the company in managing its distribution partners - it would be difficult for those partners to replaces Apple's business. ith both FedEx and Best Buy, Apple forges direct partnerships based on mutual interest. This gives partner firms increased motivation, beyond the basic financial terms of the contract. Best Buy, for example, gives up floor space, motivating them to help make the arrangement work. The closeness of these partnerships ensures that each party is equally motivated.
There are other methods for channel partner motivation as well. One common method is through the use of incentives, offering better margins or other financial inducements to convince the channel partner to give them preferential treatment. Other means of motivating includes superior training and customer service, such that it is easier for the partners to sell your company's products than your competitors. Lastly, exclusivity deals may provide guarantees…
Works Cited
Gamet, Jeff. (2007). Best Buy Deal to Increase Apple Distribution. The Mac Observer. Retrieved February 9, 2009 at http://74.125.47.132/search?q=cache:Ga8_e9b_qkAJ:www.macobserver.com/stockwatch/2007/04/05.1.shtml+apple+distribution&hl=en&ct=clnk&cd=7&gl=us&client=firefox-a
Institutional market -- a market segmentation term that refers to defining markets by the demographics of public and private institutions first, and often by purchasing role second. Role-based segmentation in institutional markets is often used to better understand the needs and preferences of customers.
Modified rebuy -- a sourcing or procurement strategy relied on by organizations to purchase goods from different suppliers or to modify the product attributes to reflect the needs of customers. The modified rebuy changes the supply chain in B2B markets significantly as a result.
New task -- a task initiated in a broader project to ensure successful completion of a broader market, product or selling strategy.
Order-routine specification -- the series of processes companies rely on to capture, process and fulfill orders from buyers or customers. The order-routine specification also defines the methods used by companies for automating order management processes, including Electronic Data Interchange (EDI)…
Threats
The biggest threat is represented by the company's competitors. It is difficult for the company to compete with large construction companies that can provide smaller prices, and larger teams of workers. In addition to this, SES is a subcontractor and depends on larger companies.
Marketing Strategy
Product Strategy
The company's product strategy is based on providing high quality services. In the construction business it is difficult for a small company like SES to differentiate itself from other competitors through innovative processes that require large investments. Therefore, SES must develop several teams of qualified workers and efficient leaders that can successfully manage complex projects. The company must develop a brand based by competitiveness and high quality services.
Pricing Strategy
It is not recommended to reduce the prices of the company's services. This is because price reductions in this business can determine customers to associate this strategy with a reduction of…
Reference list:
1. Marketing Plan Outline (2010). QuickMBA. Retrieved September 11, 2011 from http://www.quickmba.com/marketing/plan/ .
Two approved bodies of insurance brokers exist in ong Kong: (1) the ong Kong Confederation of Insurance Brokers and (2) Professional Insurance Brokers Association Limited. There are a stated 2,558 insurance agencies, 29,937 individual agents and 2.58 responsible officers as well as 14,064 registered technical representatives.
The OCI Annual Report of September 30, 2001 states in regards to reinsurers that "the gross premium of the pure reinsurers' business is K$1,530 million, a modest 3.2% increase, reversing the downward trend since 1996. The pure reinsurers attained an underwriting profit of K$72 million in 2000 after having suffered loss for the last 3 years. The top three active foreign reinsurers in ong Kong are Munich Re, Swiss Re, and General & Cologne Re." (Source: The OCI Annual Report 2001) In regards to 'captive insurers' it is related that the government "provides a suitable and favorable business environment for captive insurers. The regulatory…
HSBC Life (International) Ltd., and The Prudential Assurance Co. Ltd. (Source: The OCI Annual Report 2001)
In regards to Intermediaries in the insurance industry it is stated that the IARB provided statistics of November 30, 2001, shows that there were 396 insurance brokers in Hong Kong that were authorized in Hong Kong and that 2,937 individuals registered as chief executives/technical representatives of the authorized brokers. Two approved bodies of insurance brokers exist in Hong Kong: (1) the Hong Kong Confederation of Insurance Brokers and (2) Professional Insurance Brokers Association Limited. There are a stated 2,558 insurance agencies, 29,937 individual agents and 2.58 responsible officers as well as 14,064 registered technical representatives.
The OCI Annual Report of September 30, 2001 states in regards to reinsurers that "the gross premium of the pure reinsurers' business is HK$1,530 million, a modest 3.2% increase, reversing the downward trend since 1996. The pure reinsurers attained an underwriting profit of HK$72 million in 2000 after having suffered loss for the last 3 years. The top three active foreign reinsurers in Hong Kong are Munich Re, Swiss Re, and General & Cologne Re." (Source: The OCI Annual Report 2001) In regards to 'captive insurers' it is related that the government "provides a suitable and favorable business environment for captive insurers. The regulatory concessions offered by government include reduced minimum capital and solvency margin requirements, exemption from the requirement for maintaining assets in Hong Kong to match local liabilities, and exemption from the requirement for valuing assets and liabilities in accordance with the statutory basis. A captive insurer is restricted to accepting insurance business from its own group of companies only. It is also not allowed to carry on statutory business (i.e., motor
E-Commerce Marketing Plan
This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.
Product
In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related…
Smartphone marketing, ACME
Smartphone Marketing Plan
Marketing Proposal: Smartphone
Palm Computing, Inc., released the Palm Pilot 1000 and 5000 in March 1996, in a technological climate that had weathered much disillusionment with handheld computing, owing largely to the unfortunate blunders in marketing the overhyped Newton Message Pad. The Palm Pilot, soon to have the word "Pilot" dropped from its name due to legal infringement on the Pilot Pen company's trademark, had a different approach to handwriting recognition than the Message Pad. It required that the user learn a glyphic alphabet that would allow the handwriting recognition software to use constraints as an aid to letter recognition. Thus, less processing power and software code would need to be dedicated to this task. This power came standard with the Palm's onboard operating system, the Palm operating system (OS).
The Early Days
The philosophy behind the Palm OS was also different than those…
References
Abascal, J. & Civit, A. (2007). "Bridging the 'Gap between Design for all and Assistive devices'" In Stephanidis, Constantine (ed.), Universal Access in HCI. London: Lawrence Erlbaum Associates.
Bailey, R. W (2006). Human performance engineering: Designing high quality professional user interfaces for computer products, applications and systems. Upper Saddle River, NJ: Prentice Hall.
Bronfenbrenner, U. (1979). The ecology of human development: Experiments by nature and design. Cambridge, MA: Harvard University Press.
Buchanan, G.Jones, M., Thimbleby, H., Farrant, S., & Pazzani, M. (2004). Improving mobile internet usability. Proceedings of the 10th International. WWW Conference (pp. 673 -- 680). New York: ACM Press.
Year 1
Price
The marketing plans for developing growth of the base customer subscribers include lower cost trial for prototype testing period. These programs will run for four to six weeks to revise and implement any additional customizations before final subscription pricing for two to 10-year contracts. The price will not be extremely low, but based on the competitor rates and what the market is willing to pay due to pricing trends for of competitors in the same location. This way the pricing will accurately reflect the cost that the market will bear for that specific location vs. charging the same rate at each location. This will be a way to ensure there is no loss of potential revenue, due to pricing too low for the market based on standard rates at Wpro Headquarters. The advertising promoted will be focused on meeting IMC standards of quality, reliability and customer satisfaction.…
References
Shimp, T.A. (2008). Advertising, promotion and other aspects of integrated marketing
Communications. Cengage Learning.
Watiniya.com (2011). Telecom Homepage. Retrieved December 18, 2011 from http://10.wataniya.com/business/wprobusinesssolutions/default_en_gb.aspx
APPENDIX A Financial Statement 2010-2011 (Watiniya, 2011)
New Marketing Strategy for Caribou Coffee
Situational Analysis
Company Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Proposal
Marketing Mix
Product
Pricing
Placement
Promotion
To survive firms need to adapt and change in line with the general marketplace. Many successful firm have been able successful deal with dominant competition and high levels of challenge. One firm which faces these challenges is Caribou Coffee, although the second largest coffee house chain in the U.S. it is an underdog when compared to Starbucks, with just over 400 stores across 18 states in the U.S. and 203 stores in 10 international countries, many of which are franchises (Caribou Coffee, 2016). The company has faced some setbacks due to the high level of completion within the coffee house market, closing some 80 stores in 2013, and a further 88 were converted to Peets Coffee and Tea (Leavitt, 2014; Leonard, 2013). This indicates the firm needs to…
References
Baye, M. (2007). Managerial Economics and Business Strategy. New York: McGraw-Hill/Irwin.
Caribou Coffee, (2016), Home Page, retrieved http://www.cariboucoffee.com
Chaffey, D., & Smith, P. R. (2013). EMarketing Excellence. Abingdon: Routledge.
Dolgui, A., & Proth, J. (2010). Pricing Strategies and Models. Annual Reviews in Control, 34(1), 101-110.
marketing plan for a new software application. The software works by gathering purchase information from consumers via their credit and debit card purchases, and then generating a list of anticipated future purchases. This will then be used by our company to sell targeted ads to these consumers. The software works in a manner that is actually quite similar to the way that websites like Amazon, Booking.com, Facebook and Trip Advisor track search queries and deliver an output of purchase "suggestions." The difference in this case is that instead of cookies online, the software tracks credit and debit card purchases, through agreements with banks and credit card companies. However, it shares with adware a similar function, with similar ethical dilemma and low level of desirability for the consumer (Spiegel, 2013).
Senior management is interested in the product, but wants to get a better sense of the market for it, and how…
References:
Pearson, S. (2009). Taking account of privacy when designing cloud computing services. Labs HP . Retrieved November 1, 2013 from http://www.gtsi.com/files/6713/6355/4960/HP_Lab.pdf
Read, M. & Arabee, Z. (2011). Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds. Symposium on Information & Computer Sciences. Retrieved November 1, 2013 from http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf
Spiegel, Y. (2013). Commercial software, adware and consumer privacy. Tel Aviv University. Retrieved November 1, 2013 from http://y2007.recanati.tau.ac.il/~spiegel/papers/adware.pdf
The first channel will draw my friends and their acquaintances to the store. The second and third channels will draw strangers to the store by raising their interest and curiosity. Ultimately, the quality of the services offered by the staff at the bakery will play the role of having the buyers come back and repurchase the cookies. Consequently then, the bakery used as a customer marketing channel will play the most important role. Provided that the buyers enjoy the taste of the cookies, the bakery personnel will be in charge of making the purchase experience a pleasant one. They must be able to turn the occasional buyer into a loyal customer. Also, their major role is given by their capability to interact with the customer and retrieve useful feedback, such as 'some buyers would like the cookies with vanilla flavor, rather than rum.' The ability to offer feedback would create…
Reference:
Melville, a., February 24, 2004, a More Holistic Approach to Customer Marketing, TMC Net, http://www.tmcnet.com/tmcnet/articles/2004/022404cp.html. Ast accessed on November 3, 2008
Managing Emotions Among Salespersons
Personal selling is a very dynamic line of work and the ability of a salesperson to manage their emotion is very important. This research will look at the role salespeople's ability to manage their emotion has on their performance and behavior. It will bring to light an emotion regulation strategy which is adaptive for the management of negative emotions. A conceptual framework will be built to bring to light the place of cognitive reappraisal on the emotional well-being of salespeople as well as their motivation. The expected results are that there is a positive relation between adaptive selling behavior and cognitive reappraisal. Moreover, there is a negative relationship between cognitive reappraisal and emotional exhaustion and ruminative implications (Kemp et al., 2012).
Introduction
Salespeople operate in an environment with fluctuating stress levels. They have to play various role patterns and this subjects them to more than average…
Marketing Mix
Principles of Marketing
Summer 2012
Anthony L. Hamilton Sr.
Dr. Kay Green
Establishing a New Business
The business name will be "Bird Wise" and provides a pet-related service. It will be located in Florida with the plan to expand services to new markets in the regional area as well as to develop a national online presence.
The mission statement of the company is: "To help people improve their relationship with their companion birds by providing the people the skills to reduce unwanted behaviors and increase wanted behaviors in their birds."
The primary objectives of the business are as follows. First, develop a professional network of referrals through vets, pet shops, bird breeders, humane societies, and bird clubs. The second objective will be to develop a web presence using direct promotion and social media. A third objective will be to generate an effective price structure for the various services…
egents of Delta State University, Cleveland, Mississippi
Marketing esearch Partners
E:
As most of you know, trends in the educational field have dramatically changed over the last few decades. This is due to a number of internal and external factors: Globalization, the Internet, Distance Learning, Federal Funding to Education, and the overall economic health of the nation. Stakeholders now have new expectations from all vendors, including educational institutions. Companies like Amazon.com have brought a new level of customization to web searches and recommendations, and social networking has changed the way stakeholders communicate. Even governments are instituting new policies for e-Government delivery of goods and services to align themselves better with the needs of the local and regional community. As an educational institution, though, the community needs to be thought of in a different manner -- not as those who can drive by car to take classes 8-5 on a Full…
REFERENCES
Balking, R., et al. (2005). Issues in Classroom Management in an Interactive Distance Education Course. International Journal of Instructional Media. 32 (4), 363-71.
Dede, C. (1996). Emerging Technologies in Distance Education. Journal of Education for Business. 71 (3), 197-204.
More, J. (2005). The Sloan Consortium Quality Framework. Retrieved from: http://www.sloanconsortium.org/publications/books/qualityframework.pfd
More, M., et al. (2004) Distance Education -- A Systems View, 2nd ed. Belmont, CA: Lawrence Erlbaum.
Addressing myths targeting the young is particularly important to stress online, given that is where anti-vaccine myths are often disseminated. The fact that the flu shot has minimal risks should also be addressed, to counteract the urban myths about its dangers. Online, links to useful 'myth-busting' sites about the flu and the spread of the flu can be provided.
Persuasive techniques
Various types of persuasive motivations should be emphasized, across all the types of media used in the campaign. Older individuals may be motivated to get vaccinated because of a fear for their more fragile health -- but also because they do not want to put their grandchildren at risk. Older people may also be motivated by a sense of civic purpose, so as not to spread the disease. So might healthcare workers and teachers, both of whom are in contact with high-risk members of the public on a frequent…
Reference
Questions and Answers: Seasonal Flu Shot. (2010). Centers for Disease Control (CDC).
Retrieved October 28, 2010 at http://www.cdc.gov/flu/about/qa/flushot.htm
Hyatt Marketing Plan
Situational Analysis
Environmental Analysis
Strengths
Weaknesses
Opportunities
Threats
Barrier to Marketing Planning
Marketing Planning
Product
Techniques for New Product Development for the Business Traveler
Marketing Mix
Products
Price
Distribution
Promotion
Ethical Issues
Budget
Implementation
Hyatt Hotels Corporations is a chain of hotels and one of the largest and renowned corporations in the hospitality industry. The corporation has been in the business for several years and has become a brand name amongst high-end hotels. The company is always keen on providing the best hospitality services to its guests. In particular, the company is keen on making the most of the increasing numbers of business travelers across the world. The company aims to provide the business traveler clienteles a 'home away from home' and an office away from their own offices. The product offering presented to the management team of Hyatt Industries in this case is the introduction of…
References
Alexandria. V. A. (2015). Business travel spending growing, but muted. Hotel News Now. Retrieved 31 October 2015 from: http://www.hotelnewsnow.com/Article/16227/Business-travel-spending-growing-but-muted
McDonald, M. H. (1989). Ten barriers to marketing planning. Journal of Marketing Management, 5(1), 1-18.
Meldrum, M. (2015). The Biggest Barrier to Implementing a Marketing Planning System -- and How to Eliminate It. Retrieved 31 October 2015 from: http://www.raintoday.com/library/podcasts/the-biggest-barrier-to-implementing-a-marketing-planning-systemand-how-to-eliminate-itan-interview-with-mike-meldrum/
Warner, A. (2010). Strategic Analysis and choice: A structured approach. New York: Business Expert Press, LLC.
marketing strategy of McDonald's
The message of healthy eating seems to have permeated our entire culture. The need to 'eat less and move more' is proclaimed everywhere in public service announcements. The White House has even instituted a campaign called 'Let's Move' to encourage healthy eating amongst young people. The obesity rate amongst young children is particularly worrisome, given that obese children are likely to grow into obese adults with chronic health problems. Yet the fast food chain McDonald's, which has long been criticized for its unhealthy food offerings, has been able to craft an effective marketing strategy that has enabled it to withstand its harshest cultural critics.
The first critical component of McDonald's marketing strategy is market segmentation. Although McDonald's products are popular all over the world, McDonald's is acutely conscious of the need to build a core audience and tailor its message to specific consumers. A key market…
References
Helm, B. (2010). Ethnic marketing: McDonald's is lovin' it. Businessweek. Retrieved from:
http://www.businessweek.com/magazine/content/10_29/b4187022876832.htm
McDonald's food you can't get here. (2013). The Chicago Tribune. Retrieved from:
http://www.chicagotribune.com/business/ct-biz-mcdonalds-food-around-the-world,0,5168632.photogallery