Marketing Plan: Mobile App for General Mobile Users
Marketing Business Mobile App
Smartek Inc. is going to introduce new mobile applications package that includes alarm and reminder snooze, appointment setter, note taker, and financial management applications. The new mobile apps package will be introduced in the United States and will mainly target students and business professionals along with ordinary individuals that have smart phones, personal digital assistants, tablets, and other smart gadgets.
This paper presents a comprehensive marketing plan for this mobile app. The opening section of the paper presents a situational analysis for the company for this particular mobile app using market summary (industry trends and outlook) and SWOT analysis (internal and external environment). The competitive analysis section gives an overview of the company's existing and new rivals and other competitive forces using Michael Porter's Five Forces Model.
The 'product offerings' sections gives explanation to how the product meets the individual needs of…...
mlaReferences
Bangs, DH, & Henricks, M. (2005). Business Plans Made Easy, 3rd Edition. Irvine, California: Entrepreneur Press.
Dev, C.S. & Don, E.S. (2005). "In the Mix: A Customer-Focused Approach Can Bring the Current Marketing Mix into the 21st Century," Marketing Management, 14 (1).
Dredge, S. (2013, 09, 19).Mobile Apps Revenues tipped to reach $26 Billion in 2013. Retrieved on November 7th, 2013, from
Hochbaum, D.S, Moreno-Centeno, E., Yelland, P. & Catena, R.A. (2011). "Rating Customers According to Their Promptness to Adopt New Products," Operations Research, 59 (5): 1171.
Social interaction and data continue to grow throughout the world. Consumers are now relying more heavily on insights gleamed for mobile apps. These apps, which range from social media to travel, all impact consumers in various ways. Yelp in no different in this regard. As a mobile app predicated on travel, the user interface is critical. Over 1.5 million people have downloaded the application and are actively using for their travel destination needs. Through both quantitative and qualitative research, I have identified aspects within the user interface that can enhance the overall experience of these consumers. My recommendations will rely heavily from the CREAT action funnel to guide the overall user experience
To begin the appearance and dialogue within the app should be enhanced. Although the aesthetics are appealing, the app should consider a more minimalist design. Dialogue within the app should not include irrelevant information. Information that is rarely needed…...
The impact mobile apps can have on our patient’s health
Sample
The study population is patients who are using mobile apps. The study sample will be recruited through convenience sampling from the metropolitan area. A multifaceted strategy will be used for the recruitment of study participants. Participants will be recruited through collaboration with healthcare professionals in the metropolitan areas. A radio station with a local audience of mature adults will also be used for the recruitment of participants. A static text advertisement will also be used and posted in various static areas in the metropolitan. The potential participant will be a person who has used a healthcare self-care mobile app for an average period of six months (Anderson, Burford & Emmerton, 2016).
Protection of Human Rights
For the various participant-recruitment strategies, participant consent will be sought in hand First, participant will be adults aged 18 years and above fluent in conversational English, and using…...
mlaReferences
Anderson, K., Burford, O., & Emmerton, L. (2016). Mobile health apps to facilitate self-care: a qualitative study of user experiences. PLoS One, 11(5), e0156164.Gast, D. L., & Ledford, J. R. (Eds.). (2014). “Applied research in education and behavioral sciences,” Single case research methodology: Applications in special education and behavioral sciences. Routledge.Pandey, A., Hasan, S., Dubey, D., & Sarangi, S. (2013). Smartphone apps as a source of cancer information: changing trends in health information-seeking behavior. Journal of Cancer Education, 28(1), 138-142.
Peace of Mind -- Making the orld a Safer Place for Children
Peace of Mind Mobile has been created to limit the number of cases involving underage individuals having access to environments that can harm them. The company has gotten actively engaged in improving society as a whole by making the world a safer place for children.
The company works together with mobile phone companies and provides these respective institutions with the opportunity to handle services we create. The institutions then present their customers with the option to limit the number of actions their children can perform on a series of devices. Children are also tracked and tutors are thus constantly aware of where their children are.
Our company mainly works with local mobile network suppliers and phone vendors, either by providing customers with the option to purchase the application or to buy their phones with it already installed. hen considering the latter,…...
mlaWorks cited:
Ijioui, R., Heike, E., Ceyp, M. "Strategies and Tactics in Supply Chain Event Management." (Springer Science & Business Media, 24 Nov 2007)
Kok, T. G. "Planning Supply Chain Operations: Definition and Comparison of Planning Concepts." Retrieved November 21, 2015, from http://cms.ieis.tue.nl/Beta/Files/WorkingPapers/Beta_wp84.pdf
Ethics of Mobile Applications
The modern mobile phone has taken a great leap in a very short span of time from its earliest versions, commonly termed then as cellular phones, which functioned only to make calls, send text messages and save contacts on the mobile device. Today, a mobile phone can be used for numerous purposes such as making calls or video calls, text or picture messaging, surfing the internet, acquiring information about the weather forecasts and the latest news, take pictures or make videos, watch movies and other videos, access emails and chat, play music and games and many more other things.
This huge surge of tasks that can be performed on a simple mobile phone has become possible due to the development of smart phones that can provide access to application softwares. It is these applications that make a user of the mobile phone to be able to perform all…...
mlaBibliography
Allamsetty, Tarakeshwar. "Useer Privacy and the Ethics of App Data Collection." 2011. [X] Cube Labs. .
Fife, Elizabeth and Juan Orjuela. "The Privacy Calculus: Mobile Apps and User Perceptions of Privacy and Security." International Journal of Engineering Business Management (Vol.4, No.11) (2012): 1-10.
Holtgrewe, Ursula. "Articulating the Speed(s) of the Internet: The Case of Open Source/Free Software." Time Society (Vol.13) (2004): 129-146.
Wagner, Shelly. "Mobile App Ethics: Who's in Charge." 3 April 2011. Learning Mobile Marketing. .
IT Project Management Plan for Mobile Application
The business case for adding a mobile application to Fun with Learning's overall strategy is straightforward -- extend the brand, improve competitive standing and reach new customers in innovative ways. Building a website that is optimized for mobile devices has now become an industry standard. However, "m-commerce" or branded mobile applications offer companies improved technological enhancements that extend far beyond marketing and advertising. Fun with Learning can utilize mobile apps to support online purchasing, expand social media connections, create brand loyalty programs, facilitate lead generation, offer portability and create unique value via translation tools and games that broaden the product line for those on the go.
Defining Objectives
Extending commercial reach to existing and new customers via a mobile app will offer Fun with Learning an additional retail channel ("click-and-mortar") poised to expand rapidly over the next few years. It is important that the company define…...
Mobile Apps for Capturing Geolocation and Customer Data
As progress towards truly ubiquitous or pervasive computing continues to be made, some of the more important emerging technologies that will facilitate this goal are so-called "apps," which are being engineered for a seemingly endless array of utilitarian as well as educational and entertainment purposes. To identify the current state of these technologies, this paper provides an assessment of the effectiveness and efficiency mobile-based applications that provide that ability to capture geolocation data as well as customer data and an evaluation of the potential benefits that can be realized by consumers based on the enhanced ability to gain access to their own data via mobile applications. In addition, an examination of the challenges of developing applications that run on mobile devices because of the small screen size is followed by a description of the methods that can be used to decide which…...
mlaReferences
Electronic resources review. (2011, October). Journal of the Medical Library Association, 99(4),
37.
Fisehr, D. (2012, January). Websites are being replaced: Banks must adapt to the new world of smartphone and tablet apps to remain relevant. ABA Banking Journal, 104(1), 19-21.
Forsyth, E. (2011, September). Ar u feeling appy? Augmented reality, apps and mobile access to local studies information. Australasian Public Libraries and Information Services, 24(3),
Environmental Analysis
The overall market for software applications for the mobile phone is fragmented. This is mainly due to ease in which applications can be designed and distributed about customers. Many applications do not require large fixed cost investments. In fact, much of the cost of developing a mobile lies within the intellectual capital needed to create it. Much of this intellectual capital, which consists of labor, compensation, and benefits is variable in nature. This variable cost structure makes entry into the market both seamless and unpredictable. If, for example, a software application becomes very successful, the company can easily hire more talent on an "as needed" basis. Likewise if an application losses it usefulness, the company can immediately lay off workers to compensate for the lack of revenue. For example, ovio, the maker of Angry Birds, laid of a third of its workforce this year amid increasing competition from Electronic…...
mlaReferences
1) Jalil, Abdul, Feridun, Mete and Ma, Ying (2010) Finance-growth nexus in China revisited: New evidence from principal components and ARDL bounds tests. International Review of Economics & Finance, 19 (2). pp. 189-195. ISSN 1059-0560
2) Odell, Mark (1 August 2005). "Use of mobile helped police keep tabs on suspect." Financial Times. Retrieved 14 March 2009
This report is the first of four parts when it comes to a broader proposal. The proposal is for a mobile application for smartphones and tablets that is going to be called Pocket Chef. That application will allow someone to input various foods that are in the refrigerator or pantry of a homeowner. Those base ingredients are then synthesized and analyzed. The recipes that can be crafted using those ingredients are then supplied to the user. Before getting into more of the specifics of this application such as how it will be crafted, how it will be managed, and how it will otherwise come to exist and function, there will first be a focus on the wider industry in question. The questions that will be answered include when the relevant genre emerged, when the genre started, how useful or “essential” the applications and services are held to be, how large…...
mlaReferences
Clifford, C. (2014). By 2017, the App Market Will Be a $77 Billion Industry (Infographic). [online] Entrepreneur. Available at: [Accessed 17 Feb. 2018].Dogtiev (2018). App Download and Usage Statistics 2017 - Business of Apps. [online] Business of Apps. Available at: http://www.businessofapps.com/data/app-statistics/ [Accessed 17 Feb. 2018].Dulenko, V. (2017). FoodMix — Cooking App. UX Case Study – UX Planet. [online] UX Planet. Available at: https://uxplanet.org/foodmix-cooking-app-ux-case-study-d046c1f5896b [Accessed 26 Feb. 2018].Eden Foods (2018). Creation & Maintenance of Purity in Food. [online] Eden Foods. Available at: https://www.edenfoods.com/recipes/ [Accessed 17 Feb. 2018].Fingas, J. (2018). Walmart sells meal kits to challenge Amazon and Blue Apron. [online] Engadget. Available at: https://www.engadget.com/2017/12/07/walmart-sells-meal-kits/ [Accessed 17 Feb. 2018].Lempert, P. (2018). SupermarketGuru - The App Review: GroceryHero. [online] Supermarketguru.com. Available at: http://www.supermarketguru.com/articles/the-app-review-groceryhero.html [Accessed 17 Feb. 2018].Mignot, M. (2018). The Billion Dollar Food Delivery Wars. [online] TechCrunch. Available at: https://techcrunch.com/2015/07/11/the-billion-dollar-food-delivery-wars/ [Accessed 17 Feb. 2018].Personhood Nevada (2018). Mobile and Computer Food Applications. [online]https://www.entrepreneur.com/article/236832
Va App
DESCRIPTION OF APP
PATIENT
Veteran Appointment Request (VAR)
Permits patients to solicit mental healthcare and primary care services at veteran affairs centers where they are already care recipients, in addition to scheduling and canceling appointments for primary care services via the app, directly
Veterans
ACT Coach
Targeted at ACT (Acceptance and Commitment Therapy) receivers in mental healthcare facilities desiring to employ the app together with treatment for aiding with strategies to integrate personal ideals into everyday living.
Current and former military personnel
Airborne Hazards and Open Burn Pit Registry
A web-based health database facilitating increased awareness of personal potential health problems and increased understanding of the possible health impacts of deployment-linked experiences.
Current and former military personnel
Airborne Hazards and Open Burn Pit Registry Clinical Portal
Health database enabling reviewing of registrant information, thereby improving grasp of the likely health impacts of deployment-linked experiences.
Current and former military personnel
Annie App for Clinicians
It enables healthcare workers to allocate patient protocols and facilitate…...
Mobile Computing and Social Networks
There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.
Effectiveness and efficiency mobile-based applications
Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can undertake. Apple Inc.…...
mlaReferences
B'Far, R. (2004). Mobile computing principles: Designing and developing mobile applications with UML and XML. New York: Cambridge University Press
Bohner, B. (2009). Disaster Recovery -- Extra Considerations for Extra Technologies. System Inews, (360), 13.
Hernack, B. (2006). Improving Bluetooth Security: What IT Managers and Mobile Device Users Can Do. Information Systems Security, 15(4), 39-42.
Sarno, T. (2010). Choosing the right mobile platform. Apc, 30(9), 100.
Mobile Information Technology: Insights from Collaborators
I have selected a mobile app that I hope will help in the improvement of patient outcomes in healthcare settings via the further enhancement of care coordination. Thus, I interviewed my Chief Medical Officer (CMO) - Derrick Butler MD; Clinical Medical Director (CMD) - Dr Mann MD; and Assist Medical Director - Nnennaya Omerigbo MD.
The interviewees in this case play diverse roles in my organization. For this reason, there were some unique set of questions tailored for each interviewee, in addition to the common set of questions that sought to provide a general overview of the issues under consideration. The questions I asked are summarized in Appendix 1.
Results
It is important, from the onset, to note that all interviewees underlined the need for collaboration with various stakeholders in the development of the selected mobile app. Stakeholders in this case include, but they are not limited to,…...
Human esource
Technological advancements have increasingly revolutionized H practice, especially in the area of employee orientation and training. Today, mobile devices such as smartphones and tablets can be used to quicken and enliven the process of orientating and training new employees (Lawson, 2015). Mobile devices now come with powerful features that enable easier and more convenient delivery of information to new employees. The information may relate to aspects such as contacts and images of key employees, organizational values and policies, as well as individual roles and responsibilities. Instead of organizing training and orientation sessions or workshops at the organization's board room, this information can be sent to one's email for access during their convenient time and place. Today's mobile devices have applications that support virtually all types of documents, from Microsoft Word and Excel to Portable Document Format (PDF). The appropriateness of incorporating mobile devices in employee orientation and training is…...
mlaReferences
Lawson, K. (2015). New employee orientation training. U.S.: Association for Talent Development.
QuickMobile (2015). 4 ways a mobile app will seriously improve your next training event. Retrieved 18 October 2016 from: practices/4-ways-a-mobile-app-will-make-your-next-training-event-betterhttps://www.quickmobile.com/event-app-best-
Rabinowitz, P. (n.d.). promoting family-friendly policies in business and government. Retrieved 18 October 2016 from: contents/implement/changing-policies/business-government-family-friendly/mainhttp://ctb.ku.edu/en/table-of -
Simplyhealth (2016). Why changing workplace demographic are driving flexible benefits. Retrieved 18 October 2016 from: the-healthy-answer-for-a-changing-workplace-demographichttp://reba.global/content/why-flexible-benefits-are -
unning Head: QUITSAT MOBILE APPLICATIONS: AN INTEDISCIPLINAY EVIDENCE MATIX9QUITSAT MOBILE APPLICATIONSThis paper seeks to identify and explore available literature of relevance to a project that concerns itself with the development and deployment of a smoking cessation mobile app. In so doing, it highlights the search strategy that will condense what is presently known about the issue of teenage smoking and the various solutions that have been explored in the past in an attempt to reign in the concern. It also presents a matrix table comprising of a total of 5 articles that will inform the proposals background section.Description of Search CriteriaKey WordsTeenage smoking happens to be rather widespread. Further, the negative impact of smoking addiction among the youth is significant. It is important to note that to develop the most viable solutions to this particular problem, it would be prudent to assess the extent of the problem across the nation…...
mlaReferencesAzagba, S., Manzione, L., Shan, L. & King, J. (2020). Trends in Smoking Behaviors Among US Adolescent Cigarette Smokers. Pediatrics, 145(3), 111-116. Barnett, A., Ding, H., Hay, K.E., Yang, I.A., Bowman, R.V., Fong, K.M. & Marshal, H.M. (2020). The effectiveness of smartphone applications to aid smoking cessation: A meta-analysis. Cinical eHealth, 3, 69-81. Harvey, J. & Chadi, N. (2016). Strategies to promote smoking cessation among adolescents. Paediatr Child Health, 21(4), 201-204. Hu, T., Gall, S.L., Windome, R., Bazzano, L.A., Burns, T.L., Daniels, S.R… Jacobs, D.R. (2020). Childhood/Adolescent Smoking and Adult Smoking and Cessation: The International Childhood Cardiovascular Cohort (i3C) Consortium. JAHA, 9(7), 45-49. Luscher, J., Berli, C., Schwaninger, P. & Scholz, U. (2019). Smoking cessation with smartphone applications (SWAPP): study protocol for a randomized controlled trial. BMC Public Health, 19(1400), 77-83. Matrix Table Source Citation Purpose/Problem Design/Sample Instruments/Measures[Include Reliability/Validity] Results[Include actual data] Strengths/Weaknesses Azagba, S., Manzione, L., Shan, L. & King, J. (2020). Trends in Smoking Behaviors Among US Adolescent Cigarette Smokers. Pediatrics, 145(3), 111-116. In the present paper, the authors sought to chart the smoking behaviors among teen smokers in the United States. In so doing, the authors hoped that findings would in this case help in the formulation of the most appropriate interventions to discourage cigarette smoking in this age group. The National Youth Tobacco Survey Data was utilized in the analysis of cigarette smoking frequency trends. The indicators (tobacco-related) provided by the National Youth Tobacco Survey were in relation to high school and middle school students – specifically grades 9 - 12 and grades 6 – 8 respectively. In essence, the National Youth Tobacco Survey utilized a stratified cluster sample design (3-stage). It is also important to note that for each student, it utilized a weighting factor resulting in data that could be deemed nationally representative. The authors made the finding to the effect that between the year 2011 and 2018, teenage smokers not only smoked fewer cigarettes per day, but also smoked fewer days. More specifically, the authors found that within the time period under consideration, “there was a decrease in smoking ?10 days (50.0% to 38.3%), ?20 days (37.2% to 26.3%), and 30 days (26.6% to 18.2%) among current smokers.” Strength: The utilization of stratified analyses could have come in handy in seeking to ensure that all population subgroups had the right representation in the sample. Weakness: Small sample sizes Barnett, A., Ding, H., Hay, K.E., Yang, I.A., Bowman, R.V., Fong, K.M. & Marshal, H.M. (2020). The effectiveness of smartphone applications to aid smoking cessation: A meta-analysis. Cinical eHealth, 3, 69-81. The present study sought to establish just how effective dedicated smartphone apps are (with or without the incorporation of other interventions) amongst those who would want to quit smoking. The authors of the study embraced a meta-analysis approach. The sample size range in this case was 11 – 1,599. A mixed-effects approach was used in the conduction of the meta-analysis.The said approach helped in the computation of pooled risk ratios. According to the authors, the confidence intervals in this case were 95%. The study made a finding to the effect that there is limited evidence that smartphone apps come in handy in the promotion of adult smoker quit rates. More specifically, in the words of the authors, the study clearly indicates “that at present, there is no such evidence with a small 15% (RR 1.15, 95% CI 0.85 to 1.57) non-significant increase in abstinence rates at 2–6?months. Strength: Comprehensive review of current literature.Weakness: Short intervention period as well as follow-up time. Harvey, J. & Chadi, N. (2016). Strategies to promote smoking cessation among adolescents. Paediatr Child Health, 21(4), 201-204. The present study sought to review the various smoking interventions that have been implemented in the past in an attempt to encourage teen smokers to quit cigarette smoking. Some of the interventions that have been explored in the present study include, but they are not limited to; nicotine replacement therapy, psychological support, and individual counseling. This was a descriptive study. Towards this end, there were no human subjects. A systematic review of present/available literature was undertaken. The authors did not make use of any instruments in the present descriptive study. According to the authors, there are still many gaps in literature concerning the most effective methods to aid in smoking cessation among teenage smokers. As they further point out, there is need for various healthcare providers to rely on available literature in their attempts to help the youth quit cigarette smoking. Strength: Assessment of numerous interventions that have been deployed in the past. Weakness: Some of the sources that the authors rely upon appear to be quite dated, i.e. published over three decades ago. Hu, T., Gall, S.L., Windome, R., Bazzano, L.A., Burns, T.L., Daniels, S.R… Jacobs, D.R. (2020). Childhood/Adolescent Smoking and Adult Smoking and Cessation: The International Childhood Cardiovascular Cohort (i3C) Consortium. JAHA, 9(7), 45-49. The current study sought to make use of the International Childhood Cardiovascular Cohort (i3C) Consortium to make a determination as to whether there was any significant relationship between adult daily smoking and teen smoking. The authors adopted a longitudinal research design – specifically cohort study design. The relevant data was sourced from a total of 6687 International Childhood Cardiovascular Cohort Consortium participants. SAS software was used in the conduct of all analyses. The authors regarded P
Marvin (2015) interviews Dr. Chandra Bhansali about cloud-based accounting systems, discussing a couple of issues. The first is the way that cloud-based solutions are changing the way SMBs do business, and the second is the role that security plays in this. Most small businesses become interested in cloud-based solutions because of the efficiency gains, and in particular solving the pain point related to payroll, but they are concerned about security Bhansali is clear that security is an essential component for a cloud-based system, because the market demands it. Accounting data is sensitive, and companies that utilize cloud-based solutions insist that this information be protected to the highest standard.
Bhansali notes that his company moved to Amazon Web Services, which has one of the more secure platforms. Sensitive data is encrypted, in particular things like bank information, social security numbers and employee identification numbers. Bhansali then points out, without getting into specifics,…...
1. The Impact of Alcohol Consumption on Physical and Mental Health
The physiological effects of alcohol on the liver, brain, heart, and other organs
The psychological consequences of alcohol abuse, including depression, anxiety, and cognitive impairment
The link between alcohol use and chronic diseases, such as cancer, cardiovascular disease, and stroke
2. Alcohol Consumption and Social Behavior
The role of alcohol in social interactions, including its effects on communication, mood, and aggression
The impact of alcohol consumption on relationships, family life, and work performance
The social consequences of alcohol abuse, such as domestic violence, child neglect, and crime
3. Alcohol Policy and....
Homelessness: A Social Crisis and Human Tragedy
Introduction:
Homelessness, a multifaceted issue that plagues countless lives, demands urgent attention and comprehensive understanding. It is a complex phenomenon with far-reaching consequences, affecting physical and mental health, socioeconomic well-being, and the stability of communities. This essay explores a range of topics related to homelessness, delving into its causes, effects, and potential solutions.
Topic 1: Causes of Homelessness
Socioeconomic factors: Poverty, unemployment, lack of affordable housing
Personal factors: Mental illness, substance abuse, domestic violence
Systemic factors: Inadequate social support systems, discriminatory housing practices
Topic 2: Effects of Homelessness
Physical health: Increased risk of chronic diseases, malnutrition, injuries
....
1. The impact of mobile marketing on consumer behavior
2. The effectiveness of mobile marketing strategies in reaching target audiences
3. The role of social media in mobile marketing
4. Mobile marketing trends and their implications for businesses
5. The importance of mobile-friendly websites and apps in mobile marketing
6. The ethical considerations of mobile marketing
7. The integration of mobile marketing with other digital marketing channels
8. The future of mobile marketing: challenges and opportunities
9. Case studies of successful mobile marketing campaigns
10. The measurement and evaluation of mobile marketing effectiveness.
11. The impact of location-based mobile marketing on....
## Essay Topic Development for Mental Health
1. The Impact of Social Media on Mental Health
Examine the ways in which social media usage can positively or negatively impact mental health, focusing on factors such as cyberbullying, social comparison, and self-esteem.
Discuss the role of social media in promoting mental health awareness and providing support networks.
2. The Importance of Mental Health Literacy
Define mental health literacy and explain its significance in reducing stigma, promoting prevention, and facilitating early intervention.
Discuss the challenges and strategies for improving mental health literacy among various population groups.
3. The Role of Stigma in Mental Illness
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