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Creating a Food Ordering Application
Words: 3963 Length: 4 Pages Document Type: Research Paper Paper #: 21730736
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This report is the first of four parts when it comes to a broader proposal. The proposal is for a mobile application for smartphones and tablets that is going to be called Pocket Chef. That application will allow someone to input various foods that are in the refrigerator or pantry of a homeowner. Those base ingredients are then synthesized and analyzed. The recipes that can be crafted using those ingredients are then supplied to the user. Before getting into more of the specifics of this application such as how it will be crafted, how it will be managed, and how it will otherwise come to exist and function, there will first be a focus on the wider industry in question. The questions that will be answered include when the relevant genre emerged, when the genre started, how useful or “essential” the applications and services are held to be, how large…

Clifford, C. (2014). By 2017, the App Market Will Be a $77 Billion Industry (Infographic). [online] Entrepreneur. Available at: [Accessed 17 Feb. 2018].
Dogtiev (2018). App Download and Usage Statistics 2017 - Business of Apps. [online] Business of Apps. Available at: [Accessed 17 Feb. 2018].
Dulenko, V. (2017). FoodMix — Cooking App. UX Case Study – UX Planet. [online] UX Planet. Available at: [Accessed 26 Feb. 2018].
Eden Foods (2018). Creation & Maintenance of Purity in Food. [online] Eden Foods. Available at: [Accessed 17 Feb. 2018].
Fingas, J. (2018). Walmart sells meal kits to challenge Amazon and Blue Apron. [online] Engadget. Available at: [Accessed 17 Feb. 2018].
Lempert, P. (2018). SupermarketGuru - The App Review: GroceryHero. [online] Available at: [Accessed 17 Feb. 2018].
Mignot, M. (2018). The Billion Dollar Food Delivery Wars. [online] TechCrunch. Available at: [Accessed 17 Feb. 2018].
Personhood Nevada (2018). Mobile and Computer Food Applications. [online]

Mobile Computing and Social Networks There Are
Words: 3227 Length: 10 Pages Document Type: Term Paper Paper #: 64262600
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Mobile Computing and Social Networks

There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as desktop computers and cameras.

Effectiveness and efficiency mobile-based applications

Technological advancements in the field of communication have undergone numerous changes over the decade. Mobile phones conventionally used for basic communication can now be used to conduct more features. The software being used in the mobile devises have enabled the devises to be used for more application than communication. The mobile devices being sold in the market are considered smart phones due to the array of applications that they can…


B'Far, R. (2004). Mobile computing principles: Designing and developing mobile applications with UML and XML. New York: Cambridge University Press

Bohner, B. (2009). Disaster Recovery -- Extra Considerations for Extra Technologies. System Inews, (360), 13.

Hernack, B. (2006). Improving Bluetooth Security: What IT Managers and Mobile Device Users Can Do. Information Systems Security, 15(4), 39-42.

Sarno, T. (2010). Choosing the right mobile platform. Apc, 30(9), 100.

Mobile Information Technology
Words: 1133 Length: 2 Pages Document Type: Capstone Project Paper #: 33180244
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Mobile Information Technology: Insights from Collaborators

I have selected a mobile app that I hope will help in the improvement of patient outcomes in healthcare settings via the further enhancement of care coordination. Thus, I interviewed my Chief Medical Officer (CMO) - Derrick Butler MD; Clinical Medical Director (CMD) - Dr Mann MD; and Assist Medical Director - Nnennaya Omerigbo MD.
The interviewees in this case play diverse roles in my organization. For this reason, there were some unique set of questions tailored for each interviewee, in addition to the common set of questions that sought to provide a general overview of the issues under consideration. The questions I asked are summarized in Appendix 1.


It is important, from the onset, to note that all interviewees underlined the need for collaboration with various stakeholders in the development of the selected mobile app. Stakeholders in this case include, but they…

Mobile Devices Networking Performance and Security Related Issues
Words: 2206 Length: 7 Pages Document Type: Research Paper Paper #: 97579788
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Abstract - With regard to security, the major issue is that most mobile devices are targets that are in line to face attacks. Mobile devices face a range of threats that capitalize on several susceptibilities usually obtained in such devices. Lack of encryptions is a major threat to security of mobile device networks. Information such as text messages and electronic messages that are sent using a mobile device are more often than not unencrypted. Furthermore, numerous mobile device applications lack such encryptions over the networks for transmission and reception and therefore simplify the process of data interception. Malware is an additional problem regarding mobile device networks. It is simple for mobile device users to download malware through games and security patches and also through online advertisements. Consequently, this makes it significantly easy for data interception owing to spyware and Trojans. The lack of security software is also a major issue.…

Mobile and Wireless Portal Eweek com Is a
Words: 795 Length: 3 Pages Document Type: Essay Paper #: 75585325
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Mobile and Wireless Portal is a one of the top portals that is dedicated to providing technology-related news to readers all over the world. It is the digital version of the eWEEK magazine that discusses technology trends, latest apps, evaluations and business decisions that are made with technology as the underlying element. It provides comprehensive information about the world of technology and this has helped it to create a niche market for the magazine and its parent company.

Description of the portal's structure

The portal has a simple design that is appealing to readers. The core emphasis in this website is content and so the entire design revolves around the content that is published here. The site has been divided into numerous categories to make it easy for people to look up what they want quickly and effortlessly. The broad categories in the site include news, reviews, storage, security,…


Mobile and Wireless Technology -- News and Reviews. (2011). Retrieved from:

Effect of Smartphone Apps on Business Models
Words: 3754 Length: 12 Pages Document Type: Term Paper Paper #: 15288495
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Innovations in Smartphone Apps

Wireless technology is one of the fastest-changing phenomena in the world today. No single day passes without the telecommunication industry experiencing some new development that revolutionizes the way information is accessed and used. This technological evolution brings about improved security, increased coverage and greater throughput, and in so doing, impacts on information accessibility. Although this evolution has had an impact on almost all spheres of human life, the world of business stands out. The scale on which businesses can access corporate data today has never been experienced before. With mobile technology for instance, the retrieval of sale-closing or account-servicing information no longer depends on the proximity to the premises' LAN. Companies are, therefore, in a position to conduct business from anywhere, twenty-four hours a day, seven days a week.

It would be prudent to begin by outlining some of the significant mobile technology advancements realized in…


Agbinya, J.I. & Masihpour, M. (2010). Part III: WiMAX and LTE Link Budget. In J. Agbinya (Ed.), Planning and Optimization of 3G and 4G Wireless Networks (pp. 105-160). Aalborg: River Publishers.

AT&T. (2014). Machine to Machine Solutions. AT&T. Retrieved from 

Forlano, L. (2008). Anytime? Anywhere?: Reframing Debates around Municipal Wireless Networking. The Journal of Community Informatics, 4(1), 401-438.

Hampton, T. (2012). Recent Advances in Mobile Technology Benefit Global Health, Research, and Care. JAMA, 307(19), 2013-4.

Health-Related Apps Have You Found
Words: 641 Length: 2 Pages Document Type: Research Paper Paper #: 48871322
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The main downside to cloud computing is if something goes wrong with the provider of the cloud, the entire system and its data could be compromised. Network and connectivity problems with the provider could result in the entire system becoming inaccessible, bringing productivity to a standstill. Finally "before adopting this technology, you should know that you will be surrendering all your company's sensitive information to a third-party cloud service provider" (Viswanathan 2012).

Q3. Informal Poll: smart phones and tablets, which features and capabilities have you found most and least desirable?

My smartphone gives me a great deal of peace of mind. Not only can I call people -- I can also check my email, Facebook, and other social media accounts very easily. It enables me to stay in touch with both friends and work wherever I am. When I am driving, I can use my phone's GPS applications to ensure…


Springen, K. (2012). High-tech health: 11 Best health-related mobile apps.

Chicago Magazine. Retrieved: 

Viswanathan, P. (2012). Cloud computing -- is it really all that beneficial? Advantages and disadvantages of cloud computing. Retrieved:

mobile AIS'security issues
Words: 496 Length: 2 Pages Document Type: Essay Paper #: 67995445
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Marvin (2015) interviews Dr. Chandra Bhansali about cloud-based accounting systems, discussing a couple of issues. The first is the way that cloud-based solutions are changing the way SMBs do business, and the second is the role that security plays in this. Most small businesses become interested in cloud-based solutions because of the efficiency gains, and in particular solving the pain point related to payroll, but they are concerned about security Bhansali is clear that security is an essential component for a cloud-based system, because the market demands it. Accounting data is sensitive, and companies that utilize cloud-based solutions insist that this information be protected to the highest standard.

Bhansali notes that his company moved to Amazon Web Services, which has one of the more secure platforms. Sensitive data is encrypted, in particular things like bank information, social security numbers and employee identification numbers. Bhansali then points out, without getting into…

Apps for Recording Police Encounters
Words: 653 Length: 2 Pages Document Type: Research Paper Paper #: 31174479
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preponderance of abuse of power and excessive force incidence by law enforcement, it makes sense that citizens would use technologies to take back their rights. Smartphone apps offer an ideal means by which to document instances of police infringement on citizen rights, police brutality, and other issues that might be helpful for illuminating patterns of problems in communities or even in some cases, help the legal cases of victim of police abuse. Some of the apps that have been developed include CopWatch, Evidence Locker, Mobile Justice, and Police Tape. Each of these and similar apps are evolving and are designed to empower citizens thorugh the use of audio and video recording. The principles by which these apps work include alerting the user of rights regarding law enforcement stops and probable cause. Moreover, these apps include safeguards against unlawful police confiscation of the device, which is remarkably commonplace (Hess, 2012). It…


Hess, A. (2015). Justice through a lens. Slate. Retrieved online: 

Tuccille, J.D. (2012). Recording police encounters? There's an app for that. Reason. Retrieved online:

The New Mobile Commerce Revolution
Words: 1981 Length: 5 Pages Document Type: Essay Paper #: 43980901
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Home Goods M-Commerce

During the earlier parts of the internet and technological revolution that began in the 1990's with the emergence of the World Wide Web was what eventually came to be known as E-Commerce. Indeed, there was the shift whereby what was done in brick and mortar stores was increasingly done online. Thus, regular commerce became electronic commerce, or e-commerce for short. Nowadays, there has been yet another shift to a subset of electronic commerce, that being on mobile devices like cellular phones, tablets and personal data assistants, or PDA's. Mobile commerce has become prominent enough that it should get its own mention. The covering of mobile commerce within the modern paradigm can be associated with a number of product categories and industries. The specific industry that will be focused on in this report is goods for the homes such as those for cooking, other food preparation and gardening.…

Advergaming and Mobile Advertising of
Words: 939 Length: 2 Pages Document Type: Research Paper Paper #: 82309488
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The following is a sceen captue of the game.


Mobile Advetising at Disney

At the initial Mickey and Minnie Block Blast game sceens thee is the potential to also use this on a tablet o smatphone by setting paametes. Disney is one of the leades is using HTML5 and auto-sense technologies that allow games to immediately be configued on the fly fo a given device they ae going to be used on (Edwads, Gove, 2011). Fo this game, when accessible on an Apple iPad fo example, the configuation and sceen esolution completely changes and suppots the device it is being viewed on. This suppots the technology leadeship position Disney has in these gaming aeas. The full configuation of the game fo Mobile is so tanspaency the playe doesn't have to do anything on the most popula devices.

Disney has also ceated the ability to give paents contol ove…

references, and requests. Journal of Advertising, 36(2), 87-100.

Rocks, D. (2007, Apr 30). Disney's mobile nanny. Business Week (Online),, 1.

Apriori a Mobile Product Recommendation System Interacting
Words: 569 Length: 2 Pages Document Type: Essay Paper #: 68416324
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A Mobile Product Recommendation System Interacting with Tagged Products

Reischach, F., Guinard, D., Michahelles, F., & Fleish, E. (2009). A Mobile Product Recommendation System Interacting with Tagged Products. Pevasive Computing and Communications, 1-6.

The article pertains to a design for a communication system that lets peers share opinions and recommendations about products or services using their mobile phone. Users of the system, APriori, will leverage some of the potential inherent in technologies usch as auto-ID-enabled mobile phones that are either barcoded or potentially outfitted with RFID chips. Using peer reviews for purchasing decisions is not a new phenomenon by any means. Online companies like the retailer Amazon has allowed consumers to provide their reviews and opinions about products for years and most of the larger online retailers have also done the same. APriori's niche seems to be the fact that these reviews can be entered and accessed via a…

Security for Mobile Devices
Words: 1739 Length: 6 Pages Document Type: Research Paper Paper #: 85353267
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Security: Mobile Protection
As the Internet has become the dominant means of communicating, sharing information, tending to business, storing data, and maintaining records in the Digital Age, the importance of security for the digital world has become more and more realized (Zhang et al., 2017). Not only do companies have to invest in digital security in order to safeguard against threats and risks such as hacking or malware, but individuals also have to be cognizant of the threats to their personal information and property now that all things are online. This is particularly important for people to consider given that so many individuals today carry around pocket computers in the form of a mobile phone—an iPhone, a smart phone, a tablet, an iPad—all of these devices require mobile protection as they can link up to and connect to the Internet wherever one goes (so long as one is within range…

How Apps Affect Nursing
Words: 889 Length: 2 Pages Document Type: Assessment Paper #: 87008654
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Evolution of Nursing and Healthcare Informatics

Those working in the field of healthcare delivery have long recognized the importance of obtaining and recording accurate data during their course of their interaction with a patient, from the physical examination recorded by nursing staff to the administration of precise dosages by primary care physicians. For centuries, doctors the world over all shared a relatively reliable, yet admittedly simplistic method of storing and accessing this vital medical information: a paper chart, pencil, and clipboard. While scrawling a diagnostic conjecture or the result of blood test on a patient's "official" medical record sufficed until the dawn of the computing age, with the advent of mainframe databases in the early 1960s, digital data storage in the late 1990s, and cloud computing today, the concept of healthcare informatics has emerged to enable nurses, physicians, pharmacists, and other healthcare providers to efficiently gather crucial data and make…


Abdelhak, M., Grostick, S., & Hanken, M.A. (Eds.). (2012). Health information: Management of a strategic resource. (4th ed.). St. Louis, MO: Elsevier Saunders.

Cesnik, B. (1996). History of health informatics. Health Informatics: An Overview.

Hebda, T., & Czar, P. (2009). Handbook of informatics for nurses & health care professionals. (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. (2012) Reasons to Attend | 2012 mHealth Summit. [online] Available at:  [Accessed: 7 Feb 2013].

Environmental Sciences Obama Turns to Web to
Words: 1160 Length: 4 Pages Document Type: Article Review Paper #: 50361966
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Environmental Sciences

Obama Turns to Web to Illustrate the Effects of a Changing Climate

This article discusses how the use of technology and the internet can aid in the overall global warming education process. The article explains how President Obama is using a mobile app to depict the effects of global warming in local communities. Through technology, Obama hopes to create awareness of the overall global warming issue, and its impact on communities. The article states that out that individuals given a list of 20 issues, rank global warming as 19th. Through the use of the app, the Obama administration hopes to create an overall sense of urgency within the general public.

A particularly interesting aspect of the article was the amount of detailed coordination needed to produce the app. The mobile app is unique in that it attempts to depict the impact global warming has on communities' overtime. As…

Project Proposal Implementation
Words: 1565 Length: 6 Pages Document Type: Term Paper Paper #: 48585845
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iPads for PTSD

There is a high incidence of Post-Traumatic Stress Disorder (PTSD) among veterans of the current conflicts in Iraq and Afghanistan. The United States' all-volunteer forces have been engaged in combat for ten years and many military members have completed multiple tours. Some individuals are more susceptible than others (Corbett, 2002). Although sufferers of PTSD are in the minority of those returning from war zones, numbers are still sufficiently high to tax the military's health care system. There are simply not enough mental health professionals to meet the need.

Online counseling and special PTSD apps for smart phones and tablet computers have been demonstrated as effective solutions, at least in part. Military officials stress that neither online counseling nor apps replace one-on-one treatment in a clinical care setting. However, they can be beneficial to sufferers and provide some intermediate relief until actual treatment can be provided.

Project Proposal…


Corbett, A. (2002). Some brains more vulnerable to war trauma. Science Now 10/15/2002.

Retrieved 1 October 2011 from Academic Search Premier.

Gravely, A. A, Cutting A., Nugent, S., Grill, J., Carlson, K., and Spoont, M. (2011). Validity of PTSD diagnoses in VA administrative data: Comparison of VA administrative PTSD diagnoses to self-reported PTSD checklist. Journal of Rehabilitation Research & Development 48(1), pp. 21-30. DOI: 10.1682/JRRD.2009.08.0116.

Hayes, J., Wakefield, B., Andresen, E., Scherrer, J., Traylor, L., Wiegmann, P., Denmark, T.,

American Express Media Strategy Objectives
Words: 1804 Length: 6 Pages Document Type: Research Paper Paper #: 36508496
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aid Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices supporting more and more of the everyday tasks that people want to perform."

Another highly successful mobile application has been that of American Express' Android version of its free mobile app, which has had more than 1 million views since 2011. The mobile apps are free as are the apps that AE has implemented via social media (ibid.)


The American Express (AE) Credit Card Company markets itself in various ways. avvy with its promotional and publicity performance, it has put together a variety of tools -- some of them innovative -- that it uses for its own promotional ends. These include extensive featuring of celebrities, innovative media campaigns, cause activity promotional ends, innovative use of social media, as well as…


CNN Money "World's Most Admired Companies 2011." Fortune. 

Facebook Members Project from American Express 

Gillin, Stephen (September 7, 2011) Altruism drives AmEx small-business strategy

Changing Role of the Accountant
Words: 2021 Length: 6 Pages Document Type: Essay Paper #: 99784422
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Accounting Information System. You knowledge subject answer assignment questions, answers related context quotes. I've uploaded documents answer questions. Here assignment questions: "The Internet cited a powerful technological revolution affects aspects business.

Accounting Information System

a) Do you agree that all aspects of business processes are impacted on by technological change? Discuss.

All aspects of business processes are definitely impacted by any technological change. This is because technology has revolutionized the way companies are conducting business. The playing field for most companies has been leveled by technology regardless of company size (Marston, Li, Bandyopadhyay, Zhang, & Ghalsasi, 2011). Automation of back office functions like accounting, record keeping, and payroll has allowed businesses to reduce business costs. Having implemented technological changes in all business processes, any change in technology will surely impact the business, and they is need to adopt the new change. Making use of technology, a business can communicate effectively…


Carroll, M., Van Der Merwe, A., & Kotze, P. (2011). Secure cloud computing: Benefits, risks and controls. Paper presented at the Information Security South Africa (ISSA), 2011.

Erickson, T.J., Magee, J.F., Roussel, P.A., & Saad, K.N. (2012). Managing technology as a business strategy. Image.

Kuyoro, S.O. (2011). Cloud computing security issues and challenges. International Journal of Computer Networks.

Marston, S., Li, Z., Bandyopadhyay, S., Zhang, J., & Ghalsasi, A. (2011). Cloud computing -- The business perspective. Decision Support Systems, 51(1), 176-189.

Solving the Parking Problem in Melbourne
Words: 319 Length: 2 Pages Document Type: Essay Paper #: 97109361
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Parking in Melbourne: The Find a Park App

Finding parking is an important part of city life. However, according to our recent survey, parking in the city of Melbourne is hard to find, expensive, and the parking times on the street are so short it is not realistic to use them every day. Often people have to park inconveniently far away from their destinations on a daily basis.

Mobile apps have the potential to change the future of parking in Melbourne, making it relatively easy and stress-free to find the best available parking space. This newest proposed app allows users to filter available information about the nearest available parking based upon price, proximity, and convenience. The app will also give the user a 15 minute notification when the parking time is about to end so the driver can move the car before getting a ticket.

There is clearly a strong…

Benefits and Costs of Gamification in Mental Health
Words: 2862 Length: 8 Pages Document Type: Essay Paper #: 12695880
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Gamification in Mental Healthcare

There is no doubt that we have had decades of research geared at developing new and more effective treatments for mental conditions ranging from autism to anxiety, from schizophrenia to depression and so on. What is rather worrying, however, is that we have very little to show for it. Mental disorders such as these continue to impact on the quality of life of a significant proportion of the population, costing the taxpayer millions of dollars every year. Currently, approximately 90 million Americans, which translates to approximately one-third of the population, suffers from some form of anxiety disorder, yet a majority of these fail to seek out treatment for the same owing to the stigma, burden and cost associated with such evidence-based treatments. Mental health professionals are, thus, focusing their attention towards the development of low-burden, effective interventions for mental illness. Gamification, the introduction of game-like elements…


Arthur, G., 2015. Cellphone Therapy: New Apps Help Track and Treat Mental Illness. [online] Available at  [accessed 22 May 2015]

Bolluyt, V., 2013. How Apps are Tackling Important Mental Health Issues. Cheatsheet. [online] Available at  [accessed 21 May 2015].

Chan, S.R., Torous, J., Hinton, L., and Yellowlees, P., 2014. Mobile Tele-Mental Health: Increasing Applications and a Move to Hybrid Models of Care. Healthcare, 2(1), pp. 220-233

Cugelman, B., 2013. Gamification: What it is and why it Matters to Digital Health Behavior Change Developers. JMIR Serious Games, 1(1), pp. 1-6.

Tomtom Case Analysis
Words: 3245 Length: 11 Pages Document Type: SWOT Paper #: 34105431
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Tom Tom is facing significant difficulties as a shift in technology has threatened its major revenue streams. Smartphones are basically giving away for free what TomTom has been charging people a lot of money for, and to nobody's surprise this has resulted in the company losing revenue and taking a loss last year. If TomTom lost money in the first year of the smartphone era, when they were still a niche technology, the writing is on the wall for what will happen when smartphones become saturated in the market.

An examination of the company's strengths, weaknesses, opportunities and threats reveals that all is not hopeless for TomTom, however. There are opportunities within the market that the company can leverage. While its strengths are losing their ability to generate competitive advantage, TomTom is still strong enough to develop new market opportunities for itself. Three different strategic options are presented, based on…

References (2014). Mission and facts. TomTom. Retrieved November 6, 2014 from

Acquisition Merger Acquisition International Strategies Merger Acquisition
Words: 1903 Length: 6 Pages Document Type: Essay Paper #: 51334734
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Merger Acquisition International Strategies

Merger, Acquisition, International Strategies

Merger, Acquisition, International Strategies

For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.


With around 12,000 employees, Yahoo is a multinational corporation that offers internet-based services. The company offers search engine, web portal, dictionary, email, advertising, groups, answers, video sharing and many more. The company has long series of acquisitions including Social news business Snip-it, blogging site Tumblr, Maktoob etc. one such acquisition was the purchase of Flickr. Flickr is a site for hosting images and videos. Hosting photos was a problem when Flickr was born. Not every site would let upload photos for free. People from anywhere in the world can easy access, make…


Biggs, John, (2012), "Kurrenci Is Money For The Web… With A Twist," Retrieved from: 

Hinan, M., (2012), "How Yahoo Killed Flickr and Lost the Internet," Retrieved from:

Icmt the Expected Trends
Words: 3111 Length: 9 Pages Document Type: Essay Paper #: 64225327
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In a competitive environment, one thrives based on their ability to build a competitive edge over their competitors. ICMT is one way through which organizations today gain competitive advantage in their respective industries. The term ICMT basically stands for the various tools and resources used in communication within the organization. Today, ICMT is used to a significant extent in various sectors including healthcare, business, and entertainment. It is expected that as more and more people purchase mobile devices, and the internet becomes more accessible, organizations will make huge profits from online activities and sales. This will, however, depend on how well they can address the risks of information security breaches and environmental damage. Environmentalists warn that increased use of computers and other electronic devices come at a cost to the environment. This text analyzes the expected trends in the ICMT sector, and the threats and opportunities presented to organizations…


Andersen, J. C. & Coffey, D. (2012). U.S. ICT R&D Policy Report: United States, ICT Leader or Laggard? The Tia Innovation White Paper. Retrieved January 20, 2016 from 

Croteau, R., Hoynes, W. D. & Milan, S. (2011). Media/Society: Industries, Images and Audiences (4th ed.). Thousand Oaks, CA: Sage Publications.

Doyle, S. (2008). Essential ICT A Level: AS Student Book for AQA. Buckinghamshire, UK: Folens Ltd.

Gray, D. (2012). The Connected Company. Sebastopol, CA: O'Reilly Media Inc.

New Parking Technology in Australia
Words: 2084 Length: 7 Pages Document Type: Essay Paper #: 84318838
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New Parking Technology for the City of Melbourne

Citizens of Melbourne, Australia have recognized for years that parking in a crowded lot or garage is constantly a pain and often consist of driving around in circles for an hour irritating in finding that one open spot that will make their day. Then when they think they have found there spot, they get there and see that it's taken by a small vehicle that they were not able too see way down the lane. Melbourne thought it would be nice if there was an app or system that directed the citizens to an open spot without all the guesswork. Melbourne has come up with a new hassle-free parking system called "ParkiT," (Houston, 2011) that not merely lets parking attendants recognize where open spots are, but then again can likewise ready drivers to open places by means of digital emblems or a…

Rodri-guez-Pose, A., 2014. Technology and Industrial Parks in Emerging Countries: Panacea or Pipedream?. s.l.:Cham: Springer International Publishing: Imprint.

Rose, G., 2011. Providing Premium Carpool Parking Using a Low-tech ITS Initiative. The Australian Financial Review, 72(7), pp. 34-43.

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A Case Study of Walmart Inc Communications Audit Report
Words: 2542 Length: 5 Pages Document Type: Essay Paper #: 74757311
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Communications Audit eport: A Case Study of Walmart Inc.

A Case Study of Walmart Inc.: Communications Audit eport

Wal-Mart is the world's largest retailer, and the world's largest company by revenues. A communications audit was conducted to determine the effectiveness of the company's communication strategy. This report presents the findings of that audit. It shows the specific media and channel used to communicate with internal and external stakeholders.

Communications Audit eport: A Case Study of Walmart Inc.

Walmart is an American-based multinational corporation headquartered in Bentonville, Arkansas. The company was founded in 1962 with the aim of providing discount goods to customers to enable them live better. It went public in October 1969 to facilitate the achievement of this vision. Today, the company operates over 11,000 stores in 27 countries, dealing in a wide range of merchandise including foodstuffs, groceries, clothing, furniture, apparel, toys, electronics and clothing. It is home…


Chandler, D. & Munday, R. (2013). A Dictionary of Media and Communication. Oxford, NY: Oxford University Press.

Downs, C. W. & Adrian, A. D. (2012). Assessing Organizational Communication: Strategic Communications Audit.New York, NY: Guilford Publications.

Gray, D. (2012). The Connected Company. Sebastopol, CA: O'Reilly Media Inc.

Newsom, D., Turk, J. & Kruckeberg, D. (2012). This is PR: The Realities of Public Relations (11th ed.). Boston, MA: Cengage Learning.

Implications of Augmented Reality
Words: 1621 Length: 5 Pages Document Type: Research Paper Paper #: 85774815
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Augmented Reality (Current State and Future Implications)

Augmented reality (AR) has become a common buzzword in the modern society, particularly in the field of technology. This concept of overlaying computerized information is increasingly finding its place in the market through mobile devices. For people who use mobile devices for their everyday activities, augmented reality enables them to have a reality that is based on their desires and needs. It has shaped the realities of people across the globe as technology continues to play an important role in modern communications and interactions between people from different geographical locations. Therefore, augmented reality is expected to have a significant impact on the future given its current state and impact on people’s realities and the society.

Current State of Augmented Reality

The field of augmented reality and virtual reality has experienced tremendous growth and evolution in recent years and is expected to grow rapidly…

How environment influences business
Words: 6102 Length: 20 Pages Document Type: Essay Paper #: 84890856
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Effect of External and Internal Environment
Organizations have both an internal and external environment. To begin with, the forces or circumstances within the borderline of the organization are the components of the internal environment. Notably, the internal environment comprises for the most part of the owners, employees, board of directors, stakeholders, and the corporate culture. On the other hand, factors that are extrinsic to the organization are the components of the external environment. It is imperative to note that these are elements that the organization bears no control of as they impact the entire the industry and therefore the organization cannot influence how such aspects will shape up (Nieuwenhuizen, Badenhorst-Weiss, and Rossouw, 2008). On the other hand, factors within the internal environment are those that the organization can control and have an effect on how they will turn out to be. The external environment is categorized into the general…

new business plan'swot analysis
Words: 2049 Length: 7 Pages Document Type: Essay Paper #: 46756957
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SWOT Analysis
Description of New Venture
The new venture being proposed will be a company seeks to develop an app that will determine optimal weather days in different locations. The tool will take a massive data set of historical data for all the geographies available – in the US and throughout the world’s major tourist areas to begin with. The user will enter the location, their desired activity and a span of time, and will receive as an output the optimal days, based on historical patterns. The current landscape for someone planning a trip might have generic information (i.e. golfers should visit Arizona in the winter when it’s not 120F outside), but that is often not granular enough. For example, someone thinking of visiting Bora Bora in 2020 can easily find out when rainy season is, but more refined data might help them to choose a specific week during shoulder…

Marketing Men's Attire in New York City
Words: 5242 Length: 20 Pages Document Type: Business Plan Paper #: 29884621
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Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels

This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able…


Craik, J. (1993). The face of fashion: Cultural studies in fashion. London: Routledge.

Dahl, D. (2011). How to write an operational plan for your business. Inc. Retrieved from .

Davis, J. (2009, October 12). Clothier of generations, Svoboda will close Arlington Heights

men's store bows to age, fashion trends. Daily Herald (Arlington Heights, IL), 1.

Human Resource
Words: 648 Length: 2 Pages Document Type: Essay Paper #: 72640520
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Human esource

Technological advancements have increasingly revolutionized H practice, especially in the area of employee orientation and training. Today, mobile devices such as smartphones and tablets can be used to quicken and enliven the process of orientating and training new employees (Lawson, 2015). Mobile devices now come with powerful features that enable easier and more convenient delivery of information to new employees. The information may relate to aspects such as contacts and images of key employees, organizational values and policies, as well as individual roles and responsibilities. Instead of organizing training and orientation sessions or workshops at the organization's board room, this information can be sent to one's email for access during their convenient time and place. Today's mobile devices have applications that support virtually all types of documents, from Microsoft Word and Excel to Portable Document Format (PDF). The appropriateness of incorporating mobile devices in employee orientation and training…


Lawson, K. (2015). New employee orientation training. U.S.: Association for Talent Development.

QuickMobile (2015). 4 ways a mobile app will seriously improve your next training event. Retrieved 18 October 2016 from: practices/4-ways-a-mobile-app-will-make-your-next-training-event-better

Rabinowitz, P. (n.d.). promoting family-friendly policies in business and government. Retrieved 18 October 2016 from: - contents/implement/changing-policies/business-government-family-friendly/main

Simplyhealth (2016). Why changing workplace demographic are driving flexible benefits. Retrieved 18 October 2016 from: - the-healthy-answer-for-a-changing-workplace-demographic

Apple's iWatch
Words: 4509 Length: 15 Pages Document Type: Term Paper Paper #: 65500658
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Smart Watches and Their Evaluation Functionality and Usability With Smartphones

Smart watch, often referred to as the smart watch is a wristwatch that has been computerized, and integrated with functionality that has been enhanced beyond timekeeping (Miyake, 2001). Moreover, the features of smart watch make it comparable to a personal digital assistant, or a PDA device. The early models of these watches were capable of performing basic tasks that included translations, calculations, and game playing. Meanwhile the modern smart watches have been designed in a way that they can be considered to be wearable computers that are actually quite efficient and effective. It is actually quite interesting to note that many smart watches have been designed in a way that many mobile apps can be run on them (Lever, 2013). On the other hand, there are also some models of these watches that are capable of operating a mobile system,…


Arthur, C. (2013). Apple reportedly seeking outside expertise to make iWatch.Guardian.

Budiua, R. (2013). Smartwatches Are the Future -- But Samsung Galaxy Gear Only Partway There. [online] Retrieved from:  / [Accessed: 28 Mar 2014].

Dingle, S. (2013).A history of the smart watch and why nobody wants one.Adventures in Consumer Technology. [report] Medium.

Doensen, P. (2010). Q.5 Watches with Memory and Database. WATCH. [report] History of the Modern Wristwatch by Pieter Doensen.

Strategic Benefits of Adopting an Enterprise Cloud Computing Platform
Words: 2869 Length: 7 Pages Document Type: Essay Paper #: 35473982
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usiness Systems Development

The Strategic enefits of Adopting an Enterprise Cloud Computing Platform

Cloud computing platforms are enabling enterprises to attain faster time-to-market of new products, in addition to enabling higher levels of collaboration and communication with suppliers, stakeholders and partners externally. Enabling cost reductions through consolidation of legacy IT systems while increasing process efficiencies is delivering a positive Return on Investment (ROI) while also increasing customer responsiveness. The strategic benefits of adopting a cloud computing platform emanate from having a single system of record that quickly accelerates information and knowledge sharing throughout an enterprise. One of the most visible processes external to an enterprise is how new product introductions are executed. A unified cloud computing platform can accelerate this process, delivering gains in time-to-market and competitiveness of an enterprise quickly. Ultimately the shift from a legacy IT system platform and architecture that lacks scalability to a cloud platform that…


Aleem, A. & Christopher, R.S. 2013, "Let me in the cloud: analysis of the benefit andrisk assessment of cloud platform," Journal of Financial Crime, vol. 20, no. 1, pp. 6-24.

Beimborn, D., Miletzki, T. & Wenzel, S. 2011, "Platform as a Service (PaaS)," Business & Information Systems Engineering, vol. 3, no. 6, pp. 1-384.

Berman, S.J., Kesterson-Townes, L., Marshall, A. & Srivathsa, R. 2012, "How cloud computing enables process and business model innovation," Strategy & Leadership, vol. 40, no. 4, pp. 27-35.

Cowen, T. & Gawer, A. 2012, "Competition in the Cloud: Unleashing Investment and Innovation Within and Across Platforms," Communications & Strategies,, no. 85, pp. 45-62,219-220.

Steep Analysis Conduct Technology Trends T Part
Words: 1219 Length: 3 Pages Document Type: Essay Paper #: 77224934
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Steep analysis Conduct "Technology trends" "T" part a STEEP Analysis (bullet point - a comment supported APA / MLA In-Text citations valid- referenced sources, addresses pros & cons Technology trends.

Starbucks: Innovation and enterprise in the world of coffee

hy the company was chosen

Starbucks began as a largely free-standing empire of stores. The original concept of the corporation's coffeehouse model was to replicate the 'home away from home' feeing in the store's flagship Seattle location at every Starbucks. The franchises were initially conceptualized as urban gathering-places. "For each targeted region, Starbucks selected a large city to serve as a 'hub'; teams of professionals were located in hub cities to support the goal of opening 20 or more stores in the hub in the first two years. Once stores blanketed the hub, then additional stores were opened in smaller, surrounding 'spoke' areas in the region" ("Starbucks Case Study," McGraw Hill,…

Works Cited

Anderson, Rick. "Bellevue baristas antitrust suit against Starbucks heading to court."

Seattle Weekly. 28 Nov 2007. [6 Apr 2012] 

Bishop, Todd. "The 'fourth place:' Starbucks as technology giant. Geek Wire. 2011.

Barnes and Noble Strategic Analysis
Words: 4190 Length: 12 Pages Document Type: Term Paper Paper #: 23184379
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Barnes and Noble Strategic Analysis

In evaluating a business strategic positioning, the research approach relates towards Barnes & Nobles' seven main areas of focus relating towards the company's annual report, investor relations summary notices, and corporate governance. By reviewing a variety of available public company's governance, proper research can start to measure strategic approaches effectively. In doing so, the organizational vision, mission, and value statements are from the Barnes & Noble Governance initiative that influences all other strategies, either internally or in the external environment.

The intention behind every organization is to have a successful manifestation of plans and objectives that will elicit equitable control methods and strategies in the company. Barnes & Noble is a multifaceted company that incorporate a number of strategies and planned options to carry out its business entities in the global market. Marketing options involved are rudimentary to the tastes and preferences of the social…


Barnes & Noble (2012) Corporate Governance, retrieved from 

Barnes & Noble (2012). Retrieved from 

Barnes & Noble Annual Report, (2011). Retrieved from 

Barney, J.B. (2007). Gaining and Sustaining Competitive Advantage (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

The Effects of Ecommerce on Business
Words: 15906 Length: 52 Pages Document Type: Essay Paper #: 29133846
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E-Commerce on etail Trade 20/09/2015

E-commerce has gone on to alter the way retail was done for centuries. Many facets of retail trade have been changed. The influence of e-commerce is undeniable and unreversable especially on retail trade. However there is much scope for further advancement of e-commerce into the retail industry. In this paper we will look into the aspects of e-commerce that have influenced retail trade. We will also look into the factors of e-commerce that affect the cost and productivity in retail industry and the impact that e-commerce has left and the factors of e-commerce that impact the cost structure in the retail industry.

Both primary and secondary data collection methods were employed for the research. Analysis of primary and secondary data was done to arrive at a result in the research and the research used and paid equal importance to secondary and primary data and their…


Allen, J., Clark, C. and Houde, J. (n.d.). Market Structure and the Diffusion of E-Commerce: Evidence from the Retail Banking Industry. SSRN Electronic Journal., (2015). Global Retail E-Commerce Keeps On Clicking - Full Report - A.T.A Kearney - A.T.A Kearney. [online] Available at: [Accessed 18 Sep. 2015].

Bagley, C. and Dauchy, C. (2008). The entrepreneur's guide to business law. Mason, Ohio: Thomson/West.

Bakos, J. (1997). Reducing Buyer Search Costs: Implications for Electronic Marketplaces. Management Science, 43(12), pp.1676-1692.

Learning to Use Technology in Class
Words: 2212 Length: 7 Pages Document Type: Essay Paper #: 97136931
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Planning Process

Explain in detail how you will address each of the needs identified in part 2 include changes necessary for environment, engagement, application, and tools. Make sure to include a list of technology resources currently available and those that must be purchased.

State Goals and Objectives with Local Strategies and Measures

Environment The changes necessary for the environment involve going from one based on the physical environment to one that is predicated on a cloud-based environment. In this regard, the change is mostly one of architecture. Virtually all applications and requisite software the students and instructors will use will be accessed through the cloud.

Engagement The means of engagement will be the Bring Your Own Device phenomenon, in which students utilize their own mobile devices for the purpose of working in the classroom. Those without such devices will be provided the most accessible ones (a smart phone) via the…

Amazon Business Model
Words: 1249 Length: 5 Pages Document Type: Case Study Paper #: 66162710
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Key Partners

Thousands of partners

Work with thousands of direct suppliers

Work with thousands of third party vendors

Key shipping partner -- UPS and USPS

Payment partners -- the credit card companies, banks, PayPal

Has to partner with unions in Germany, much to the company's dismay

Key Activities

Amazon sells goods and sometimes services, mostly to consumers

It also provides a marketplace for third-party sellers

Amazon will offer sponsored search and other advertising products to retailers

All of its business is online

Warehousing and distribution are critical processes for the company

Shipping is done by third parties that pick up at the AMZN warehouse

Value Propositions

Large array of goods for sale adds value -- one-stop shopping

apid delivery

Free shipping if the order is large enough

Prime memberships

Best selection, ease of use are key value propositions

Make shopping easier, solves customer problems

Bundling products creates value for…

Marketing Plan for a Doctor's Office
Words: 984 Length: 3 Pages Document Type: Business Plan Paper #: 54722917
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Business Plan: Florida Adult Medicine and GYN Specialists LLC-S

Operation plan

Florida Adult Medicine and GYN Specialists LLC-S is designed to provide affordable care to patients via six APNs and one physician. The organization will offer a personalized model of care with minimal levels of bureaucracy in a manner that will empower patients. Patients will be able to make appointments and keep track of records via a secure patient portal. Patients will also be able to access information about their GYN specialists using social media and other forms of technology. "The implementation of interactive technologies that can be used in the engagement and education of patients directly in the care setting have also brought significant opportunities for impacting patient experience. Beyond the clinical setting, better scheduling technologies at the front end and the use of CM tools to support post care follow-up can play a role across the patient journey"…


Johnson, Chad. (2012). Healthcare technology. Health IT News. Retrieved from: 

Marketing. (2003). HIPAA. Retrieved from:

Marketing in Order to Incorporate the Electronic
Words: 1297 Length: 5 Pages Document Type: Essay Paper #: 74994431
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In order to incorporate the electronic education business into Med Ed, Learner is going to need to set out some performance benchmarks for the unit that reflect the bricks-and-mortar Med Ed educational leadership. There are a few different issues, therefore, that need to be covered. The first is the setting of performance benchmarks, which should reflect both the competencies of Cyber Health and the mission of Med Ed. The second issue that needs to be addressed is how these different performance benchmarks contribute to the organization's overall objectives.

eb Site Design

There are several different benchmarks for web site design. Kim, Shaw and Schneider (2003) have proposed six categories of benchmarks for e-commerce: business function, corporation credibility, contents reliability, website attractiveness, systematic structure and navigation. These cover most of the critical areas, but because with electronic education the students actively interface with the school over the web, there will…

Works Cited:

Kim, J., Suh, E. & Hwang, H. (2003). A model for evaluating the effectiveness of CRM using the balanced scorecard. Journal of Interactive Marketing. Vol. 17 (2) 5-19.

Kim, S., Shaw, T. & Schneider, H. (2003). Web site design benchmarking within industry groups. Internet Research. Vol. 13 (1) 17-26.

The Nursing Field Is Evolving as Helpful Technologies Are Embraced
Words: 4845 Length: 15 Pages Document Type: Annotated Bibliography Paper #: 32311244
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Nursing Informatics / Annotated Bibliography & Brief Critique

Harris, R., Bennett, J., and Ross. F. (2013). Leadership and innovation in nursing seen through a historical lens. Journal of Advanced Nursing, 70(7. 1629-1638.

Aim of the Article and Main Findings

There was a time when technology was a distant vision in the minds of healthcare professionals, but the values that emerged from nurses nearly a hundred years ago are values that should be alive and well today notwithstanding all the wonderful tools that the healthcare field has today. This peer-reviewed article looks into the past to see how (qualitatively) nurses in the UK responded to the leadership style of Dame / Matron Muriel Powell between the years 1920-1980, well before today's nurses are empowered with the advanced technologies and communication standards of today. The point of the research is to review interviews that were conducted with nurses that worked and trained…

Samsung Phone and it S Consumer Behavior Model
Words: 651 Length: 2 Pages Document Type: Research Paper Paper #: 86702051
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Samsung Telephones

Environmental Factors

Some of the environmental factors that are pertinent to Samsung include the social class in which the consumer is in. For instance if the consumer comes from a high social class then he or she will have a preference for Samsung phones which are more expensive. Another factor also includes the culture that prevails where the consumer is situated. For instance, in the United States and Europe, there is a culture of using the Samsung Galaxy S series which are usually in competition with the iPhone. There is a culture of using smartphones that have connection to the internet over i-Fi and have several mobile applications (Ahmed et al., 2015).

Consumer Factors

There are also consumer factors which are pertinent to the purchase of the Samsung telephone products. One of these factors is age, where the consumers who are much younger have a preference for phones…

Works Cited

Ahmed, Z., Gull, M., Rafiq, U. (2015). Factors Affecting Consumer Switching Behavior: Mobile Phone Market in Manchester- United Kingdom. International Journal of Scientific and Research Publications, Volume 5, Issue 7, July 2015

Perry, P., & Kyriakaki, M. (2014). The decision-making process of luxury fashion retail buyers in Greece. Journal of Fashion Marketing and Management,18(1), 85-106.

Social Media Consumer Engagement
Words: 2414 Length: 12 Pages Document Type: Essay Paper #: 78498125
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Business Communication Class


Analysis of the ALDO Shoes' Social Media Strategy

However, as Douglas Bensadoun, VP marketing and creative director has been quoted as saying, "fashion retailing is relentless, it's a beast that needs to constantly be fed" (Surridge, 2012). esearch has identified many of the current best practices and innovative strategies that are being used in the industry and compiled the top three social media focal points that are suggest over the coming year. These mediums include:






Fashion on Social Media

#1 -- Facebook

#2 -- eddit

#3 -- Pinterest



Figure 1 - Aldo's Official Social Media Channels (Aldo, N.d.)

Figure 2 - Social Media Traffic Statistics for Top Fashion Brands (Boland, 2015)

Figure 3 - Boland (2015) esearch Findings

Figure 4 - Burberry Social Media Ad (Sharma, 2015)…


Aldo. (N.d.). Homepage/Main Landing Page U.S.. Retrieved from Aldo: 

ALDO Shoes. (2016, March 23). ALDO Shoes. Retrieved from Pinterest: 

Boland, G. (2015, November). Which Brand Sectors are Building the Biggest Social Channels? Retrieved from NewsWhip: 

Cao, L. (2014). Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study. International Journal of Electronic Commerce, 69-96.

Global Organizations Utilize Competency Models
Words: 781 Length: 2 Pages Document Type: Essay Paper #: 12348908
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Organizational Learning Techniques

New Skills and Software for HR Managers

Because the market for -- and development of -- HR technology is expanding rapidly, it is clear that companies have access to new and very effective software that can help HR directors manage their varied duties. Indeed it is a changing world for HR managers and directors. In Forbes, contributor Josh Bersin explains that "... we are seeing one of the most innovative times ever in the HR technology market" (Bersin, 2014). It used to be that HR software kept track of payroll, stored employee data, managed performance reviews, helped train administration and attendance issues, Bersin recalls. But today HR software systems are used by employees and the recruitment systems operate on mobile phones; a person can apply for a job without a resume, and do an interview over the smartphone video camera (Bersin, 3).

And for the HR director,…

Works Cited

Dubois, D., Rothwell, W. (2004). Competency-Based or a Traditional Approach to Training? A New Look at ISD Models and an Answer to the Question, What's the Best Approach? Questia. Retrieved April 9, 2016, from .

Kolodner, J.L. (1991). Improving Human Decision Making through Case-Based Decision

Aiding. AI Magazine, 12(2), 52-67.

Malathi.N (2006). Competency Models. Slideshare. Retrieved April 9, 2016, from .

Analyzing Emerging and Disruptive Technologies for the Military
Words: 3556 Length: 10 Pages Document Type: Research Paper Paper #: 13464373
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Disruptive Technologies for the Military

Disruptive technologies are innovations that aid in creating new markets, eventually going on to disturb or even dismantle the current value networks and market, and to displace an older technology. Clayton M. Christensen, a professor at Harvard Business School, coined this term, now used frequently in technology and business literature for describing innovations that bring about improvements to any service or product, in ways not expected by the market (Lucas, 2012). The Professor first made use of the term in his best-seller "The Innovator's Dilemma" (published in the year 1997), wherein he classified new technologies into two groups: disruptive and sustaining. The former category refers to novel, inadequately refined technology, typically associated with performance issues, known only to some group(s), and normally lacking any proven practical use. Meanwhile, the latter category includes familiar technologies undergoing successive improvements. Disruption may be viewed from another perspective, if…


Brimley, S., FitzGerald, B., Sayler, S. & Singer, P.W. (SEPTEMBER 2013). Game Changers: Disruptive Technology and U.S. Defense Strategy, Center for American New Security

Christiansen, C. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Boston: Harvard Business Review Press.

FitzGerald, B., Sayler, K., Lynn III, W.J. & Stavridis, J. (JUNE 2014). Creative Disruption Technology, Strategy and the Future of the Global Defense Industry, Center for American New Security.

Fonseca, M. (03/02/2014). Guide to 12 Disruptive Technologies. digital, retrieved from  / on 20 February 2016

New Product Sales and Marketing Strategy
Words: 996 Length: 3 Pages Document Type: Essay Paper #: 79560517
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New Product: Debut to Target Market
Developing and refining a new product is an exciting time, particularly one that fulfills a clear and present need of consumers all over the world. Introducing a new product to the world is even more exciting, especially if that product has done well with test markets. Introducing a new product to existing and new markets requires strategy and motivation in order to get the product into the hands of the people who are going to use it, love it and tell their friends. The key to doing this successfully is to truly understand your product and to promote it to the target markets using proven strategies for both sales and marketing.
Product Description
This product was born out of the fact that the world of business, sports and entertainment has evolved at a rapid pace and continues to each day, and for the average…

Puma's Marketing Strategy Marketing Vision and Goals
Words: 926 Length: 3 Pages Document Type: Business Plan Paper #: 13661910
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Puma's Marketing Strategy

Marketing vision and goals

Puma's marketing vision today centers on its representation of positive values both in life and in sport. Its goals include a continuing penetration of markets beyond the sports of football and running where it has achieved its best success to date and the further penetration of the U.S. market.

Product strategy and positioning statement

In the intereste of achieving these ambitions, Puma introduced a new positoning statement in 2009 which would articulate this vision of positive values in life and sport. According to Puma (2013), the company "refined our brand manual. '10' is the very first brand manual to incorporate the four keys to success of the global PUMAVision -- fair, honest, positive and creative. Our brand mission -- to be the most desirable Sportlifestyle brand in the world -- has not changed at all." (Puma SE, p. 1)

With respect to the…


Johnson, L. (2013). Puma tries out mobile photo-sharing with rewards-based campaign.

Mobile Marketer.

MacLeod, A. (2006). Puma AG. MarketBusting.

Masidlover, N. (2013). German Sportswear Maker Puma Issues Profit Warning. Wall Street Journal.

Social Networking Site
Words: 647 Length: 2 Pages Document Type: Essay Paper #: 72319446
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Travel Social Networking Site and Implications for Business

The objective of this study is to examine the travel social networking site and its implications for business. This work will consider the target audience and methods to promote the site. Social Network Travel websites are expanding their offerings as this report will demonstrate.

mmMule Social Network Travel Website

It is reported that an Irish woman by the name of Avis Mulhall co-founded a new website based in Sydney for travelers to receive rewards for delivery of something local during their travels. This website intends to be "a social travel network that connects locals who want items with travelers who can deliver them during their voyages." (Silicon epublic, 2012, p.1) The website enables individuals to obtain anything they want from across the globe and the traveler who obtains the item is rewarded with an experience. Another part of this website is known…


About (2012) Trip Colony. Retrieved from: 

Butcher, Mike (2010) Niche Travel Social Network WAYN Hits Profitability, Mobile Apps on the Way Tech Crunch. 3 May 2010. Retrieved from: 

Irish Woman Co-Founds Social Travel Network Site in Sydney (2012) Start-Ups. 15 May 2012. Silicon Republic. Retrieved from:

Technology Strategic Planning Through Corporate Governance
Words: 3239 Length: 10 Pages Document Type: Term Paper Paper #: 44865781
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CIO in Effective Information

Technology Strategic Planning through Corporate Governance

Corporate Governance

Corporate governance can be defined as the governing structure which allows a board of directors to ensure transparency, quality, accountability and fairness within a firm and in their relationships with their stakeholders (Monks & Minow, 2011).

The corporate governance structure constitutes of:

Direct and indirect engagements between a firm and its various stakeholders.

Measures for integrating the often incompatible interests of stakeholders.

Measures taken for appropriate administration, management, and flow of data to function as a framework of check and balance (Monks & Minow, 2011).

The aim of corporate governance is to enable operative, innovative and sensible management that can add to the long-term success goals of the firm. Companies are streamlined and managed by the use of corporate governance. While the board of directors forms the controlling body, it is the responsibility of the stakeholders to select…


Anderson, W. (2006). Unwrapping the CIO: Demystifying the Chief Information Officer Position. iUniverse.

Broadbent, M., & Kitzis, E. (2005). The New CIO Leader: Setting the Agenda and Delivering Results. Harvard Business Press.

ComputerWeekly. (2005, July). What exactly does a chief information officer do? Retrieved from 

De Haes, S., & Grembergen, W. (2004). IT Governance and Its Mechanisms. Information Systems Control Journal, 1.

CRM Overview and Discussion
Words: 1279 Length: 5 Pages Document Type: Research Paper Paper #: 85831379
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Customer relationship management (CRM) is a technology driven practice that works to integrate customer information in an attempt to improve service quality and influence behavioral outcomes such as customer loyalty and repeat sales as well as increased customer satisfaction in general. CRM technologies can be implemented in virtually any industry and with virtually any size business -- now including small businesses. CRM software modules can also be integrated with other business processes to provide a more complete and accurate customer profile that can be used for an array of different purposes. Similar to many other uses of technology in business, the effectiveness of CRM solutions can vary significantly depending on a range of factors. This analysis will introduce CRM technologies in general, provide information about some of the main technology provides, and discuss some of the best practices that associated with its use in the modern business environment.

CRM Overview…

Works Cited

Bohling, T., Bowman, D., LaValle, S., & Vikas, M. (2006). CRM Implementation: Effectiveness Issues and Insights. Journal of Service Research, 184-194.

Columbus, L. (2015, May 22). Gartner CRM Market Share Update: 47% Of All CRM Systems Are SaaS-Based, Salesforce Accelerates Lead. Retrieved from Forbes: 

CRM Trends. (N.d.). Customer Relationship Management. Retrieved from CRM Trends: 

Darajeh, D., & Shraz, I. (2010). Benefits of e-CRM for financial services providers. Financial Theory and Engineering, 95-98.

Analyzing the Ebay Strategy
Words: 664 Length: 2 Pages Document Type: Case Study Paper #: 66206568
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Why has eBay succeeded as an online auction marketplace while so many others have failed?

It is noteworthy that eBay has been the pioneering online shopping place on the Internet. In particular, it is a platform that offers convenience for sellers to retail their products to people across the globe. In addition, it facilitates buyers to get a hold of sellers worldwide for products that they might not have the capacity to obtain or gain access to in their prevailing marketplace or position. The success of eBay emanated through undertaking a pricing revolution, which enabled the consumers to instigate the price they were ready to part with to buy an item. In the same manner, the sellers were able to make proper margins, owing to the efficiency and comprehensive reach of the site. This is what is regarded as perceived value pricing (Kotler and Keller, 2012). In addition, another…


Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from 

Khan, T. I., Barua, U., Bhuiya, I. I. (2015). Brics Economy: An Appealing Investment Opportunity on the International Stage. Journal or Worldwide Holistic Sustainable Development, Issue 3, Volume 1.

Raj, M. (2015). Case Study EBAY. Academia. Retrieved from:

Amex Return on Investment
Words: 1602 Length: 5 Pages Document Type: Research Paper Paper #: 44665114
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American Express

Creating ROI in a New Environment

American Express (Amex) is one of the world's largest financial services company in the world, as well as the largest provider of many travel services. The company has a long history of building value for consumers by offering many services that are often free to them. Most credit card companies charge the consumer an interest rate for the use of their services, however Amex created an innovative strategy to differentiate that model. AMEX typically does not charge interest rates and the company generates its revenue through merchant processing activities, annual fees, and various fees. However, has struggled with many of its growth initiatives in recent years and faces and increasingly competitive environment in the financial services industry as there is a high level of innovation from within the industry. This analysis will consider the company's current operations in light of the evolving…

Works Cited


Franklin, R. (2015, March 24). American Express facing increasing challenges. Retrieved from TH Online: 

Hempel, J. (2014, May 21). American Express CEO Ken Chenault: 'There's a $25 trillion opportunity'. Retrieved from Fortune: 

LaMagna, M. (2016, April 5). MarketWatch. Retrieved from 5 things to know about the Costco - AmEx breakup (and the new Visa):