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Music Streaming Essays (Examples)

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Why Pandora Radio Cannot Turn a Profit
Words: 881 Length: 3 Pages Document Type: Essay Paper #: 24898162
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The job that Pandora is doing for its customers is that the company is providing a music streaming service. Its user base consists of customers who stream music for free (the main base—their streams are interrupted intermittently by advertisements) and those who pay for streaming (via subscription—the minority base). The users can enjoy unlimited hours of diversified music for free, only having to endure ads every so few songs.
By basically allowing users access to a huge pool of free content that can be streamed without charge, Pandora is essentially giving music away for free: it pays for the content (the company is charged a royalty fee for every song that is streamed) and since its user base is enormous and growing by the hundreds of thousands every day, the company is paying a lot in royalty fees—more, in fact, than it is making from its advertising revenue.
The effect…

Music and Society 1960s 2000s
Words: 1131 Length: 3 Pages Document Type: Essay Paper #: 90047163
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Music and Society

Music has a profound influence on society. As with other forms of art, music has the ability to communicate messages that are both complex and oblique -- the message need not be specific, but may convey an emotion or ethos, external to the lyrical content of the songs. Music gives a voice to generations by allowing those who have the ability to convey their thoughts and feelings through the form, and others to convey theirs through the consumption of the media. Thus, while music can have significant influence over a generation, and reflect its values, likewise the music to which that generation is drawn to reflects its values outward to the world, allowing some of the music (and other art) consumed by that generation to be understood by any society that chooses to consume that music. One cannot replicate the 60s just by listening to the Doors…


Edmonson, J. (2013). How social media and streaming have influenced the music industry. Socialnomicsi. Retrieved December 6, 2015 from 

Gordon, A. (2014). Subcultures, Popular Music and Social Change.: Subcultural practices in UK punk culture. Cambridge Scholars Publishing: Newcastle-upon-Tyne.

Sony Music India
Words: 1816 Length: 6 Pages Document Type: Essay Paper #: 72238322
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Sony Music India or SMI, is a solely retained subsidiary of SME, Sony Music Entertainment. The company initiated set-up in India from 1996 to 1997 in order to market both international and national music titles in India. Because of its success and use of state-of-the-art technologies, SMI has become one of the most advanced music companies India. Customers value the added services SMI offers especially if they decide to launch a digital platform for their music and other projects. India has already experienced a boost in sales thanks to the growing E-commerce in the country. The music industry overseas with iTunes and SoundCloud provide consumers with a variety of choices for music making companies like SMI feel a need to compete and therefore generate their own presence within the music industry. Therefore SMI began an "e-initiative" that enabled music lovers along with other users to visit the website,, to…


Mani, D. (2013). Case Summary: Sony Music (India). ISBInsight. Retrieved 9 December 2014, from 

Sony Music India,. (2014). Case Study -- Sony Music India. Retrieved 8 December 2014, from

Music Industry Intellectual Property
Words: 558 Length: 2 Pages Document Type: Essay Paper #: 30795854
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Intellectual Property
It is important to note, from the onset, that revenues for the U.S. recorded music industry have more than halved since the late 1990s (Figure 1.0). In essence, what has often been blamed for the falling revenues is the online music revolution (Mezei, 2018). It is instructive to note that in recent times, streaming services have seen their paid subscriptions go up significantly, with 2016 having been a particularly good year for the said services. These include, but they are not limited to, Tidal, Apple Music, as well as Spotify. Thanks to such growth in streaming services, quite a number of players have in the past expressed their intention to try their hand in this specific market. These include new entrants to this spot, like Amazon.
According to the Recording Industry Association of America - RIAA (2017), in the year 2016, there was an 11.4% growth in U.S.…

What Impact Social Media Has Had on Music Marketing
Words: 2064 Length: 6 Pages Document Type: Essay Paper #: 92059475
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Marketing Music on Social Media Sites

Social media sites like Facebook, Twitter, YouTube and others have grown exponentially over the past few years. One of the entertainment genres that has benefited mightily from social media is music, rap, rock, hip-hop, country, and even classical music. This paper explores and analyzes how musicians and groups have exploited social media in their marketing strategies.

Key Reasons Music Marketing Thrives on Social Media

Social Media has carved out an enormous presence in the contemporary entertainment and information scene in the United States. In fact according to a 2010 book -- Facebook Marketing: An Hour a Day -- a Harris Interactive study shows that "…48% of all American adults had either a Facebook or a MySpace account" (Treadaway, et al., 2010, p. 15). Also, as an indication of how extraordinarily fast Facebook has grown, in just eight months the giant social media company went…


Associated Press, 2011, 'Coldplay to livestream Madrid concert on YouTube on Oct. 26, two days after release of 'Milo Xyloto'. Retrieved October 7, 2011, from .

CMU, 2011, 'New MySpace owners speak / New look music-focused MySpace set for 2011, retrieved October 7, 2011, from .

Hernandez, Brian Anthony, 2011, 'How Lady Gaga Created a Web Marketing Spectacle for Born This Way', Retrieved October 6, 2011, from .

Martell, Dan, 2010, 'How Six Hip Hop Artists Use Social Media', Retrieved October 6, 2011, from

What Impact Social Media Has Had on Music Marketing
Words: 1271 Length: 5 Pages Document Type: Essay Paper #: 42043868
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Social Media on Music Marketing

The objective of this research is to examine and analyze how music artists have social media for marketing purposes. Examples will be used to illustrate the major points made in this report.

The music world has entered into a new era in marketing. Social media such as Facebook, MySpace, and others bring together individuals who are like-minded. Dave Allen reports in the work entitled: "Social Media, logs and Music: Some Philosophical Thoughts" the marketing world of music is electrified with "phrases such as "Social Media, Social Advertising, Facebook Ads, Mass Media Networking Advertising." (Allen, 2008, p.1) Allen, a panelist attending the LISA Service Seminar in Portland and the Hawaii MusicTech Conference in Honolulu. Reported is: "L.I.S.A., which is an acronym for Lessons In Social Advertising, was aimed at marketers and advertisers who [for some reason] don't understand social networks or haven't yet worked out how…


Allen, Dave Social Media, Blogs and Music: Some Philosophical Thoughts. Music Think Tank. Retrieved from:

Buskirk, Elliott (2009) Social Media Networks are Music's Curse and Salvation. EPICENER. 9 Apr 2009. Retrieved from:  and founding member Gang of Four.

Peters, Jackie (2008) The Effect of Social Media on Music. 8 June 2008. Heavybag Media. Retrieved from:

The Success of Indie Music
Words: 2720 Length: 9 Pages Document Type: Essay Paper #: 28480543
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Indie Music
What makes indie music special in the music industry is the fact that it is produced outside the studio system. Indie artists rise up out of obscurity through their own grit and determination, their own ability to publicize themselves and gain traction, their own talent and genius, and their own development of a fan base. Unlike the many artists today who are groomed from childhood—their fans brought to them via a range of media conglomerates with overlapping boards of directorates, their music written for them by ghost writers, their look developed for them by stylists, their persona created for them by marketing specialists—indie musicians carve a name out for themselves via the tools of the 21st century—social media, streaming services, and DIY (do-it-yourself) merchandise. One of the legends of the indie music scene exemplifies the raw talent and tenacity of this particular group: Daniel Johnston, who recorded…

Why Samsung Phones Are Technologically Superior to Iphones
Words: 617 Length: 2 Pages Document Type: Essay Paper #: 25803804
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Samsung vs. Apple: Which Phone is Better

Apple's iPhones are considered by many to be the epitome of the cell phone experience. They were the first phones to hit the market to really drive the latest cell phone craze: they had touch screens, amazing cameras, and could connect to other devices. However, the rest of the phone industry has not only caught up with the Apple iPhone but in some cases has actually surpassed it. Samsung is one such company whose phones are more technologically advanced than Apple iPhones. This paper will show will Samsung's phones are technologically superior to the iPhone.

First off, Samsung's phone cameras are more advanced in terms of quality than the iPhone. Even though the iPhone has very sharp and crystal clear picture quality, the Samsung phones are even better. Images can be caught at that are so accurate and lifelike that one does a…

Home a Martin Scorsese Picture
Words: 600 Length: 2 Pages Document Type: Term Paper Paper #: 92321922
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He had been most inspired by the songs of Woody Guthrie. "Woody had a sound and said something with his music." He wanted to meet Woody and thank him for such inspiring songs. Woody had not been well and was being treated in a local hospital. Bob went and saw him and then wrote a "ong to Woody."

uddenly, following that visit, as if overnight, Bob Dylan became a household name. He was selling out theatres across America and England. He was referred to as a genius. It has been said that Bob went down to the crossroads and struck a deal with the devil, in order to arrive at such a place. He continued to evolve from the old acoustic folk singer that everyone loved, to a somewhat loud electric rock star. Columbia Records and many of his fans were not happy about this change. Fans were booing and…

Suddenly, following that visit, as if overnight, Bob Dylan became a household name. He was selling out theatres across America and England. He was referred to as a genius. It has been said that Bob went down to the crossroads and struck a deal with the devil, in order to arrive at such a place. He continued to evolve from the old acoustic folk singer that everyone loved, to a somewhat loud electric rock star. Columbia Records and many of his fans were not happy about this change. Fans were booing and heckling him at concerts, yet they continued to buy tickets. Bob's electric song "Like a Rolling Stone" from the acclaimed album "Highway 61 Revisited" climbed to number 2 on the Billboard pop charts, second only to The Beatles "Help."

The central theme to this documentary is a lesson that teaches us to remain true to ourselves no matter what others think. If we are to conform to the labels and beliefs of others, we are bound for failure. Bob knew this, and continues to follow his heart to this day.

Steve Allen of Billboard said: "Dylan's poetry is born of a painful awareness of the tragedy that underlies the contemporary human condition." This is as true in 2010 as it was in 1965. Martin Scorsese captured a moment in time with this project, and the moment he captured is the same now, as it was then, and will always be.

Higher Ed Course Design 20th Century History
Words: 1481 Length: 5 Pages Document Type: Essay Paper #: 38918687
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Higher Ed Course

Course Design: 20th Century History and Popular Music

Course Description:

For many students, popular music is scene as being disposable and readily replaceable. The nature of the modern media cycle means that much of what dominates the sphere of popular music is inherently designed to achieve vast commercial appeal with a short shelf-life. However, there are also ways in which popular music has figured critically into moments in history. This is the premise that underscores the proposed higher education course, which would be couched within the broader discipline of History.

The proposed course is intended to draw parallels between important moments in history and the way that the culture of popular music connected to these moments or in some powerful instances such as the British Invasion, oodstock and the Hip Hop movement, even came to define some of these important historical moments. Using different eras in history…

Works Cited:

Hiebert, J. & Morris, A.K. (2012). Teaching, Rather Than Teachers, As a Path Toward Improving Classroom Instruction. Journal of Teacher Education, 63(2), 92-102.

Hurtado, S.; Milem, J.; Clayton-Pederson, A. & Allen, W. (1999). Enacting Diverse Learning Environments: Improving the Climate for Racial/Ethnic Diversity in Higher Education. ERIC Digest.

Shaw, K. (2012). Leadership Through Instructional Design in Higher Education. Online Journal of Distance Learning Administration, 12(3).

Coldplay British Rock Band Coldplay
Words: 1825 Length: 6 Pages Document Type: Research Proposal Paper #: 43658541
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Mournful as it is melodic, I found myself musing about lost relationships and people that have vanished from my life. My mind strayed to personal matters several times during the show, which lasted several hours including an opening act.

Another set of feelings that persisted throughout the concert related to Coldplay's big-budget stage production. Our tickets had cost a lot of cash, and every person in the building felt that we deserved to get our money's worth. Therefore, our expectations were high. My fellow concertgoers and I wanted to be swept off our feet, and we were. From the moment the show began I was in awe, impressed visually as well as aurally. The tension created by the first few dark seconds, combined with the rising intensity of the violin and percussion-studded "Viva la Vida" that ensued, created an aura of joy and gratitude. e got every penny's worth from…

Works Cited

Coldplay." Wikipedia. Retrieved Nov 21, 2008 at 

Hamersly, Martin. "Coldplay's High Energy Show A Hit with Sunrise Fans." The Miami Herald. Retrieved Nov 21, 2008 at

Interface Is The Zone of Relation That
Words: 1197 Length: 3 Pages Document Type: Essay Paper #: 53649107
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Interface is "the zone of relation that comes into being between human beings and machines, device processes, networks, and even organizations" (Hookway's, 2014, p.39).

What are popular interfaces?

Popular interfaces like the SoundCloud interface, offer music streams, and free music downloads. Another popular interface, Netflix, offers movie suggestions based on ratings and viewing history.

What is your new interface?

The new interface is a media based interface with several features including a lyrics and musical notes option, streaming music, and suggested songs.

Describe it

The media interface will focus on lyrics and song streams. Many people want to see and learn new songs. Think of the app like Sound Cloud, except the user has the option of viewing the lyrics. Another things that websites often do not feature, is the musical notes, composition of songs. People may want to learn to play a song or sing a song that they…


Cronin, M. (2009, June 3). 9 Crucial UI Features of Social Media and Networking Sites - Smashing Magazine. Retrieved January 20, 2015, from 

Druckner, J. (2011). HUMANITIES APPROACHES TO INTERFACE THEORY.Culture Machine, 11, 5.

Hookway, B. (2014). Interface. The MIT Press.

Wyss, J. (2013, March 16). Google I/O Conference: Tech Giant Unveils Slick New Social Media Interface, But Will Millennials Care? - Mic. Retrieved January 20, 2015, from

Strategic Plan of Contemporary Organizations
Words: 2026 Length: 5 Pages Document Type: Term Paper Paper #: 22989585
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Strategic Plan of Contemporary Organizations

The Sydney Symphony Orchestra

Started in the year 1932, The Sydney Symphony Orchestra (SSO) is a complete 90-member orchestra that is based in Sydney. The SSO has in recent years enjoyed good profitability through both high concert attendance and strong government support. However, despite these successes, the music industry in which they operate is constantly facing a changing external environment that makes SSO future profitability a frequently pondered issue. This paper seeks to project or rather predict the future profitability of Sydney Symphony Orchestra within this competitive music industry. By the end of this essay an educated prediction is made using the general environmental framework and through the conduction of an environmental analysis using Porters five forces model of competition (Porter, 1998).

A collection of dimensions that influence an industry and the companies that are within this industry form a general environment. These dimensions include:…


ABARES. 2012. Agricultural commodities. 2[2. June Quarter 2012].Australian Bureau of Agricultural and Resource Economics and Sciences.

Australian Bureau of Statistics. (2005). Australia's beef cattle industry. Retrieved 21 August 2015 from[email protected]/Previousproducts/1301.0Feature%20Article232005?opendocument 

Cottle, D.J., & Kahn, L. (2014). Beef cattle production and trade. National government Publications.

Curtain, C. (2014, March 23). Senior manager with northern beef company resigns. Retrieved August 23, 2015, from

Future of Radio What Is
Words: 4053 Length: 12 Pages Document Type: Research Paper Paper #: 33134248
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He doesn't mention Apple's iPod, iPod Touch, and iPad, but those devices also pose a challenge for traditional radio broadcasting. People can "…select music that suits their individual tastes and many have wider repositories of music in their own libraries" -- thanks to the iTunes and similar services -- than are offered on the playlists of radio broadcasters (Picard, p. 1).

Moreover, Satellite and Internet radio are offering "hundreds of choices of highly focused music formats," Picard continues, making radio "…a less relevant platform" for music and entertainment than it was previously (p. 1). Besides using Satellite radio -- and being willing to pay for a service that specializes in exactly the music genre listeners prefer -- users are downloading podcasts on a number of topics that interest them, Picard explains. The problems for radio resulting from these alternative audio choices are "compounded" in the United States due to the…

Works Cited

Clear Channel. "Corporate Fact Sheet." Retrieved November 10, 2011, from .

Corporation for Public Broadcasting (CPB). "How do public broadcasters obtain programming?"

Retrieved November 9, 2011, from .

Forbes. "CBS Radio Faces Pandora Threat." Retrieved November 10, 2011, from . 2011.

Radio Stations
Words: 822 Length: 3 Pages Document Type: Term Paper Paper #: 3003654
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largest problem with radio stations is that the mass-market "one- size-fits-all" approach seems to fail at making any one individual particularly satisfied. We live in a world of individual expression and people will begin demanding individualized radio stations. Internet radio holds the greatest potential to deliver on this vision. Many companies are already taking advantage of streaming audio to deliver music over the World Wide Web, but this proposal explores the ability to take music delivery to the next step.

The idea for this new radio station called Tunes You Choose is to offer a personalized service for each listener. The customer selects from a portfolio of music options which songs to include for playing when they login. And, there's a new releases section categorized by types of music to encourage the audience to listen to new songs. It's almost like a free version of Napster, except songs can't be…


College Radio Losing Its Grip on the Net." USA Today 25 Aug. 2003. USANews.comWeb Site 10 Dec. 2003. .

Manjoo, Farhad, "Net Radio Comes Out Streaming." Wired News 25 Sept. 2000. Web Site: 10 Dec. 2003.,1367,38793-2,00.html?tw=wn_story_page_next1 .

Study Finds Online Radio Listeners are Active Web Consumers." Arbitron Web Site. 10 Dec. 2003.

Guild of America Wga Strike
Words: 2160 Length: 8 Pages Document Type: Term Paper Paper #: 56847699
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As USA Today's Bill Keveney recently noted, "The broadcast networks [are airing] fewer than 20 live-action, 30-minute sitcoms, about half as many as five seasons ago.... No sitcom has finished in the top 10 since 'Everybody Loves aymond' in 2005." (Dumenco 2007, NP)

This may lead some to conclude that the writer's strike will actually have less of an effect on the industry than expected, because so much of their work has been replaced by primetime reality television offerings and therefore when they are not working there is always something else to watch. Again, this remains to be seen, as there are still many diehard fans who would rather continue to watch sitcoms and television news broadcasts, though trends show that even these venues are dying off as more and more people seek their news from the ala cart news offerings of the internet. In short it can be argued…


Cooper, M. (2001, April 2). Residual Anger: Hollywood Unions on the Brink.

The Nation, 272, 22.

Dumenco, S. Cheap laughs take bite out of network comedy's bottom line. (November, 12, 2007) Advertising Age, 78, 45 NP Retrieved from Database Business Search Premier:

Feminism Today How Women Are Hyper Sexualized and Why
Words: 1721 Length: 5 Pages Document Type: Research Paper Paper #: 78028184
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Sexual Objectification of omen in Music

hen compared to the female singers of the early 20th century, the women in music today represented a much more blatant example of sexual objectification. This is not to suggest that three-quarters of a century ago women were not also objectified; it is simply to acknowledge that the objectification has been amplified to such a degree that women in music are eroticized in their music videos (in virtually all cultures, East and est, as the music videos in K-Pop, J-Pop and estern Pop all indicate) and in their performances on stage. omen performers from CL to Miley Cyrus to Beyonce all contribute to this sexual objectification by essentially flaunting their sexuality and utilizing it in a post-feminist manner of being the sexual aggressor rather than the sexually passive receiver of the "male gaze," as Mulvey called it in her deconstruction of the sexual objectification…

Works Cited

Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. NY:

Routledge, 1990. Print.

Dougary, Ginny. "Yes, We are Borrowed." The Times, 2007. Web. 13 Apr 2016.

Gill, Rosalind. "Postfeminist media culture: Elements of a sensibility," European

CD Marketing Brian's CD Rental
Words: 565 Length: 2 Pages Document Type: Essay Paper #: 71086855
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The first and most obvious note of caution I would provide to Brain based on the case scenario is to eliminate the guesswork from his plan/proposal. He should know, not believe, that there is a market for CD rentals, and should have an empirical method of predicting rentals-per-customer in order to reasonably guess at his revenues. The issue of expenses is also not addressed at all; licensing and production costs will be astronomical at the outset, and no mention of original capital is made in his business proposal. There are also the many situation-specific problems with the fundamental product concept -- CDs are already falling out of favor with consumers, being replaced with digital music files that are less corruptible and more easily transported in addition to being cheaper to produce and to purchase. Finding a market for CD rentals when the cost of album ownership is so low…

Interpersonal Conflict
Words: 893 Length: 2 Pages Document Type: Term Paper Paper #: 56121395
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Interpersonal Conflict in Film

American Beauty (Spacey, Bening and Birch) is a 1999 Film with many interpersonal conflicts that are never resolved. Basically a comedy and drama about Lester Burnham's mid-life crisis but also showing the personal crisis of every other major character, the movie shows a father-daughter conflict between Lester and Jane Burnham that could have been resolved. Communication, time and their common characteristics are three factors that could have resolved Lester's and Jane's interpersonal conflict, if Lester had lived longer.

Everybody in Lester Burnham's life, including Lester and his daughter, Jane, think that he is a "loser." The conflict between them is shown early in the movie, at dinner. Lester, Carolyn and Jane Burnham are having their family dinner at home, Lester asks about Jane's school day and she eventually says sarcastically, "It was spectacular." Then, when Lester discusses his job problem and Jane does not seem interested,…

Works Cited

American Beauty. Dir. Sam Mendes. Perf. Kevin Spacey, et al. 1999. DVD.

Examining Roku
Words: 1760 Length: 6 Pages Document Type: Research Paper Paper #: 49161578
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Roku: Examined in Terms of Knee's Competitive dvantage

Roku refers to a particular form of device known as a set-top box or streaming device which allows your television to be connected to Internet video. Roku is a device which allows Internet video to be played on one's television: this gadget has been relevant as a result of recent years: "The technology to bring Internet video to TV has been around since the 1990s, but until the past few years, it didn't have much impact because there wasn't much Internet video worth watching. Now nearly all mainstream movies and TV shows are available on Internet services like mazon Instant Video, pple's iTunes Store, Google Play, and Netflix. You can also stream music with services like Pandora, iHeartRadio, and Spotify."

Roku is one of these devices that competes among others available and which needs an Internet connection of a minimum of 1.5…

Ann Louise Bannon, Can Roku Save You Money? Retrieved from, 2013.

Richard L. Oliver. Satisfaction: A Behavioral Perspective on the Consumer. Armonk, Sharpe Publishing, 2010.

Rajan Saxena. Marketing and Management 4E. New Delhi, McGraw Hill, 2010.

Network Support Technologies Case Study
Words: 2733 Length: 10 Pages Document Type: Case Study Paper #: 47154371
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Network Support Technologies Case Study

Project Scope, Schedule, and Budget

Type and Configuration of the Network

Hardware Specifications

Software Specifications

User Policies and Legal Issues

Life of Equipment

Project Costs

Providing an Online Radio Service

Second Life

Information is now growing at speeds never thought imaginable. Today's world of Information Technology (IT) has provided the dynamic platform in which exponentially growing information resources emerge. This complex arena of knowledge management provides tremendous advantages to modern society. It allows individuals greater and faster access to resources that, in turn, can be used to facilitate more accurate decision making. This is especially true in the realm of academia.

Avington College's students will reap tremendous benefits from providing a blended e-learning solution. E-learning provides many inherent advantages through its method of delivery. Digital content can be implemented nearly as fast as it is created with virtually no risk of obsolescence. hen e-learning is…

Works Cited

Barbara Means, Y.T. (2009). Evaluation of Evidence-Based Practices in Online Learning: A Meta-Analysis and Review of Online Learning Studies. U.S. Department of Education.

Bates, T. (2009, June 24). e-Learning and 21st century skills and competences.

David Hucaby, D.D. (2010). CCNP Switch 642-813 Cert Kit. Cisco Press.

Elliot, M. (2005, July 15). Retrieved May 9, 2010, from

Immigration the Author of This Report Is
Words: 1155 Length: 3 Pages Document Type: Research Paper Paper #: 12996967
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The author of this report is asked to watch, summarize and assess the implications and points made by the documentary titled The Other Side of Immigration by Roy Germano. In addition to that, the author is asked to offer opinions and analysis of whether or how reform in the United States should be structured, how the a guest worker program should be structured, what is slowing down immigration reform in ashington and whether there is a negative impact caused by illegal immigration in the United States. Lastly, the author will point to the portrayal of the immigrants in the movie and whether there is a bias involved with the documentary.

Review of Film

In watching the film, the basic premise and summary of the film is that the illegal or even legal immigrants from Mexico and the struggle they face as well as the reasons why the keep trying…

Works Cited

Foley, Elise. "Buck McKeon: Terrorists May 'Mingle In' With Latinos To Cross Border." Breaking News and Opinion on The Huffington Post.  

CA and Californians
Words: 2392 Length: 6 Pages Document Type: Term Paper Paper #: 96386594
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History of Disneyland

Walt E. Disney sat down on a bench at a small amusement park in California to watch his daughters play. While he was setting there, he noticed how tattered and filthy the small amusement park was. He also observed people's reactions to the different rides and noticed the parents of the children had nothing to do. They would be ready to go home halfway through the day, and their children were still playing and having fun.

This is where Walt started thinking about building a new type of amusement park. He wanted to create an amusement park that was clean, with safe rides, and one that had rides for and attraction for children and their parents. Eventually, this idea turned into Disneyland.

Years before he started construction on Disneyland, Walt completely created the entire theme park in his mind. He traveled the United States, and visited buildings…

References /

Bob Sehlinger. The Unofficial Guide to Disneyland, 1990. Hungry Minds, Inc.; ASIN: 002862615X; (September 1998)

Should Audiences be Quiet in the Theater
Words: 1403 Length: 4 Pages Document Type: Essay Paper #: 70219854
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Jim Crow

What I liked about this was the author's attempt to get at the spirit of Jim Crow by examining the work of T. D. Rice, known as Daddy Rice, the most famous "blackface" actor of the 19th century. It prompted questions in my mind, like, "Why did Rice think it would be a good idea to perform this way?" and, "What did his famous performances say about the audiences who watched them and their obvious demand for such entertainment?" Indeed, what I found most interesting was that Rice conceived Jim Crow in a way that was based on "cross-racialization" which was essentially the opposite of the direction in which the Jim Crow idea was eventually taken by sections of American society. In Rice's early conception, Jim Crow was based on an integrative concept of whites and blacks. It was not based so much on hatred for black people…

Sharing Methods or Networking From
Words: 1740 Length: 6 Pages Document Type: White Paper Paper #: 14123899
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The next section discusses how you can limit what media local network users can access.

Media Streaming Options

After you've enabled any type of streaming feature, you should look over the general media streaming options of Windows: click Stream > More streaming options.

Here you can give your media player a name. You'll also see a list of detected media devices and players. You can allow or block each player from accessing your media. Plus you can click the Customize link to limit access of files based upon the star ratings you give them.

Last, we see the patented file sharing method product from Wei-hsiang and Shih-hua. This final File Sharing Method we will explore is a patented product with the United States Patent Office; came about from two gentlemen from Taipei City, Chi Wei-hsiang and Yu Shih-hua.


Apple Itunes Explained and Summarized
Words: 1092 Length: 3 Pages Document Type: Essay Paper #: 95145477
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Apple iTunes

The author of this report has decided to focus on the aspects and dimensions of a certain company. That company is going to be Apple Corporation. ather than analyze and summarize them at a high level, the author will instead focus on a certain portion or "location" that Apple makes use of. ather than point to a physical or map location, the author will focus on their online presence, which is mostly in the form of the Apple iTunes web portal. While Apple does sell a lot of goods and services via other retailers and its own stores and corporate locations, Apple's online presence is where Apple is best able to sell their services and products with little to no physical effort expended.


Apple has been around since 1977. Founded by Steve Wozniak and Steve Jobs in 1977, the company has since grown to roughly 110,000 employees.…


Apple. (2016). iTunes - Everything you need to be entertained. - Apple. Apple. Retrieved 30 June 2016, from /iTunes/

NY Times. (2016). Apple Incorporated. Retrieved 30 June 2016, from /topic/company/apple-incorporated

Yahoo Finance. (2016). Apple Inc.. Yahoo! Finance. Retrieved 30 June 2016, from

How Ebony Life TV Can Expand Its Base
Words: 3308 Length: 10 Pages Document Type: Corporate Writing Paper #: 98232969
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Strategy Document for TV Company


Digital terrestrial television (DTT), which utilizes the analog infrastructure of traditional broadcast television to provide viewers with digital programming, is a land-based open platform with a strong enough signal to reach hundreds of millions without the need for a satellite dish or cable lines.

We have just commenced operations with our new channel, ONYX TV, on the DTT platform with a national license from the Nigerian Broadcasting Commission. We are broadcasting first in Abuja, the capital of Nigeria, and will roll out services nationwide over the next 12 months.

While EbonyLife TV is a premium channel, Onyx TV will cater to the mass market and offer a unique proposition as 'the channel that gives you more for less'. With ONYX TV, viewers can enjoy an exciting new channel that brings them entertaining and exciting Nigerian programming, including Talk, Drama, Comedy, Fashion, Lifestyle, Reality and…

Radio Industry Has Changed Imagine Studying Media
Words: 1727 Length: 5 Pages Document Type: Essay Paper #: 18410093
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adio Industry Has Changed

Imagine studying media convergence, when one discovers radio. adio has changed over the years. People can now access it online and within his or her own car. Everything has become digital. Without radio, people are not current with the latest songs and artists because of how much it shapes culture. One will discuss radio and its evolution while discussing an actual that took place currently.


adio first occurred in 1887 under the direction of David Hughes who had the first transmission of signals through the use of a Spark transmitter. This particular signal was able to occur at least within 500 meters from its origin to its destination (Anonymous, 2004). "Today, radio is transmitted using a transmitter, communication links, and a receiver (Fardon, 2003, para 2). When it comes to a transmitter, these are comprised of computers that have modems that are sent back and…


Anonymous (2004). Science...Non-Fiction! New York: Allosaurus.

Bruno, Anthony. (2004). Radio Waves. Billboard. (14)14.

Farndon, John. (2003). 1000 Things You Should Know about Science. New York: Mason Crest.

Harris, Mark. (2008). E-mail from America. The Sunday Times.

Young Generation Chapter One and
Words: 10896 Length: 40 Pages Document Type: Dissertation Paper #: 20009292
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Large number of respondents will require large number of questionnaires to be given to the individuals and this would have high financial implications.



Due to the problem of fear of the information that if the Facebook members disclose will be used against them in future, I intend to guarantee them anonymity on any information given and confidentiality by ensuring no names or sensitive information is required in the questionnaires. On the time constraint, the questionnaires will be designed so that it takes small amount of time with few open ended questions. On the financial, the samples taken will be done randomly so that even if it's quite small compared to the whole Facebook membership, it will be representative.




Literature review



Social networking is considered the as the manner of communication in the 21st century. It refers to the individuals grouping into groups…

Future of Television I Hate
Words: 4811 Length: 16 Pages Document Type: Research Paper Paper #: 21513370
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The governments of China clearly believe that if they do not ban shows where the premise is based on the voting then it could lead their citizens to want the right to vote in the government on their own opinions. The influence that television has, in this case by indirectly helping Chinese citizens move in the direction of being slightly more "democratic," is seen as a threat- it is hard to believe that television could threaten the national security of a world super power.

The current influence that television has on individual's lives is only growing stronger as technology continues to develop. Recent developments have shown that television will now be in "three-dimensions," so that individuals who view TV can be full immersed in the movie or show they are watching ("ho Needs It"). But is that even necessary when nine out of ten homes have televisions in their homes…

Works Cited

Adams, Paul C. "Television as a Gathering Place." Annals of the Association of American Geographers. 82.1 (1992): n. page. Print.

"An Interactive Feature." Economist. 29 April 2010: n. page. Web. 18 Oct. 2011. .

Blockbuster Bankruptcy, . "Blockbuster Bankruptcy 2010." Blockbuster, 2011. Web. 18 Oct 2011. .

Chen, Jason. "Google TV Review: It's Kinda the Future." Gizmodo, 26 Oct 2010. Web. 18 Oct 2011. 5672946/google-tv-review-its-kinda-the-future.

Technology Emerging Technologies the Shift
Words: 2370 Length: 9 Pages Document Type: Term Paper Paper #: 38780198
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While the quality of Internet phone calls is still not as good as that of dial-up long-distance telephone, more and more users are taking advantage of Internet telephony because it offers free phone calls (Mceal and Elliott, 2002). Internet telephony is straightforward and simple, requiring only an Internet hookup, headphones or speakers, and a microphone.

For online students, Internet telephony offers an opportunity for students to speak to others in their classroom, almost anywhere in the world. In addition, teacher and student communication can be improved by the opportunity to speak to one another to discuss any learning challenges or questions.

Hand-held and wireless technologies are perhaps one of the greatest developments when it comes to online learning (Mceal and Elliott, 2002). According to Fortune magazine, computers will eventually be outsold by phones and organizers that have all the capabilities of a computer and the wireless connections to back them…


Duderstadt, James J. 1997. "The Future of the University in an Age of Knowledge," Journal of Asynchronous Learning Networks, 1 (August) pp. 78-88.

Gallagher, S. (2002, September). Distance learning at the tipping point: Critical success factors to growing fully online distance-learning programs. Boston: Eduventures, Inc.

Kilmurray, James. (October, 2003). e-Learning: It's More Than Automation. The Technology Source (

McReal, Rory. Elliott, Michael. (2002). Technologies of Online Learning. Athabasca University.

Technologies New Technologies Emerge Rapidly
Words: 1579 Length: 5 Pages Document Type: Term Paper Paper #: 50861787
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Mobile phones are another major area of emerging technologies. Not just for phoning home anymore, mobile phones are becoming more and more robust, integrating full PDA functionality and even permitting streaming video content. Communications providers offer the biggest obstacles in seamless digital streaming, because of the confusing array of services and relatively poor download speeds. Finally, consumers are becoming increasingly sensitive to the possibility of identity theft. As technology becomes increasingly versatile, the potential for the usurpation of privacy rises too. The government has yet to step in decisively and will soon be forced to develop a new wave of consumer protection laws as well as creative laws protecting intellectual property.

orks Cited

Anderson, Mark. "MIT's Energy 'Manhattan Project'" ired News. Aug 11, 2006. Retrieved Aug 12, 2006 at,71574-0.html?tw=wn_index_3

Doggs, Alpha. "Could Your Keyboard Spy on You?" Network orld. Aug 8, 2006. Retrieved Aug 12, 2006 at


Works Cited

Anderson, Mark. "MIT's Energy 'Manhattan Project'" Wired News. Aug 11, 2006. Retrieved Aug 12, 2006 at,71574-0.html?tw=wn_index_3 

Doggs, Alpha. "Could Your Keyboard Spy on You?" Network World. Aug 8, 2006. Retrieved Aug 12, 2006 at 

Gizmodo. Retrieved Aug 12, 2006 at 

Joe. "I Just Called To Say I'm Sorry (For Exposing Your Personal Search Data)." TechDirt.  

Market Model Patterns of Change Market Model
Words: 1216 Length: 4 Pages Document Type: Essay Paper #: 89375879
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Market Model Patterns of Change

Market Model Pattern of Change

The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.

Explain the industry and outline the overall wave of change of the specific market structure

The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental…


Blockbuster LLC, 47). Company Overview. Blockbuster Corporate.

Michael, R.J. (2011). Transaction and Strategies; Economics for Management. Mason, USA

The Motion Picture Association of America. (2011). Mpaa statement on strong showing of support for stop online piracy act. The Motion Picture Association of America. Washington, D.C.

Ford, A.(2009). Modeling the Environment, Second Edition.New York: Island Press

Traditional and Digital Copyright Evolution
Words: 2264 Length: 5 Pages Document Type: Essay Paper #: 33962350
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Inability of Analogous Copyright Laws to Work Well in the Classroom and Society of the Digital Age

Traditional copyright protection laws have for sometime now been unable to give complete protection to the rights of those who 'own' various types of media, ranging from books and articles to photographs and music. In the opinion of some, this change has mostly been as a result of the absence of strict laws needed to improve such rights. As a consequence, a key matter of interest emerges from "Overwrought copyright: The inability of Analogous copyright laws to work well in the classroom and society of the Digital Age" One hugely unexamined area that is a central and important question, is the role the doctrine of 'first sale law' will play in the future of digital copyright laws. The requirement that those who hold copyright transfer the control power of many applications of a…


Baldwin, P. (2014). Copyright and Authors' Rights In The Nineteenth Century. The Copyright, 14.

Burleson, K. (2014). Learning from Copyright's Failure to Build its Future. Indiana Law Journal, 89(3), 1301-1325.

Dicola, P. (2013). Copyright Equality: Free Speech, Efficiency, and Regulatory Parity In Distribution. Boston University Law Review, 93, 1838-1872.

McGrail, J.P. & McGrail, E. (2010). Overwrought copyright: Why copyright law from the analog age does not work in the digital age's society and classroom. Education and Information Technologies, 15(2), 69-85.

How Apple Leverages Information Systems
Words: 2618 Length: 7 Pages Document Type: Case Study Paper #: 82884204
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services management of no less than Apple Corporation. Apple has established a level of basically unparalleled dominance in the form of its product offerings such as the iPhone, iTunes, the iPod and its line of computers and tablets. The points of analysis that have been conducted and that have revealed the sheer excellence and overall performance of Apple include its use of business intelligence, enterprise resource planning (EP), customer relationship management (CM), data mining and intelligent systems. They have built a formidable and singular platform for their own business operations as well as for their consumers. They have even accommodated the preferences and wants of some consumers that are not Apple-exclusive. This would include the embracing of the common MP3 file format, integration with Windows products, the use of Intel chips that were solely or mostly the domain of Windows-based PC's in the past and so forth. ather than try…


Apple. (2016). Apple. Apple. Retrieved 28 February 2016, from 

Dice. (2012). Apple iPad Is Evolving the Business Intelligence Market - Dice Insights. Dice Insights. Retrieved 28 February 2016, from 

Fox, S. (2016). Keep parental controls in mind when picking which streaming services to share with your kids. Retrieved 28 February 2016, from

Huynh, T. (2016). Apple CarPlay: everything you need to know about iOS in the car. TechRadar. Retrieved 28 February 2016, from

Launch of Microsoft's Zune MP3 Player Dear
Words: 2079 Length: 7 Pages Document Type: Essay Paper #: 41143891
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Dear Sir/Madam, I analyze development launch Microsoft's Zune MP3 player provide logic product unsuccessful. The paper sections: • Introduction - In section outline purpose paper introduce product concept.

Development and Launch of Microsoft's Zune MP3 Player

This paper discusses the development of Microsoft's Zune MP3 player a digital potable media targeting to rival Apple's iPod market. The application was launched in the market in 2006 and it performance in the market was poor owing to iPod's popularity in the market Wingfield, 2008()

Zune is a product in the digital media owned and branded under Microsoft Corporation used for purposes of storing potable media. The product aimed at creating a platform for social ecosystem around product of Microsoft. The portable media has similar functions as an iPod with streaming for X-box via a Zune software and music, TV, media software and movies under a Windows…


Balmer, J.M.T. (2001). Corporate Identity, Corporate Branding and corporate marketing European Journal of Marketing 34(4), 248-291.

Barnes, B. (2007). "NBC Will Not Renew iTunes Contract",. The New York Times, August 31,.

Holahan, C. (2006). The Method to Microsoft's Zune Madness," Business Week,, 13 November.

Hunger, J.D., & Wheelen, T.L. (2010). Essentials of Strategic Management: Prentice Hall PTR.

Communication & Technology Since the
Words: 1928 Length: 7 Pages Document Type: Research Proposal Paper #: 92513977
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In a study entitled Lost on the Web: Does Web Distribution Stimulate or Depress Television Viewing?, it was found out that Web distribution of TV programs positively influenced the overall viewing of TV network programming (Waldfogel, 2007). A joint poll by America Online and the Associated Press reports that 80% of their respondents say that their TV viewing habits remain unchanged despite having consumed online videos. It can be inferred, therefore, that Web distribution of network material can actually become a form of free advertising.


The review of the literature and the study framework lead to the following research questions: Does downloading or online viewing of shows play a role in the TV viewing habits of University students? What are the motivations that drive these students who prefer online downloading and viewing over watching shows aired in cable TV?

It is likewise the review of the…


Allen, D. (2007, August). Top 10 Video Sharing sites. PC World Magazine.

Aughton, S. (2005, October 11). P2P activity doubles in two years. PC Pro. Downloaded at 

CIO Online magazine. (2005, October). June Statistics Reveal Online Video Popularity. Downloaded at

Foulke, N. (2000, December). The history of Napster (a quick and dirty version). The Bi-College News Online. Downloaded at

Mgsm Blog Review and Recommendations
Words: 3109 Length: 8 Pages Document Type: Thesis Paper #: 72489343
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This is essential to their approach to defining their broader unique value proposition and differentiation as well (Lowrie, 2007). Pepperdine and UCI are using their blogs for branding as much as they are about communicating and collaborating with students and members of the community interested in their areas of research and focus. As a result both the Pepperdine and UCI blogs have created a level of collaboration and initiated conversations through the use of blogs as well. The most advanced multichannel-based approach to using social networking is seen in how UCLA has created Facebook, blogs and Twitter accounts to communicate with students in whatever form they prefer. For some students Facebook is the best approach as they spend the majority of their free time in this social networking application, while others are accustomed to using SS eaders (Wyld, 2008) to quickly read through blogs. UCLA however does not engage in…


Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Kreitzberg, A.. (2009). Building a Web 2.0-Friendly Culture: Success on the Web is About People, not Technology. People and Strategy, 32(2), 40-45.

Lamont, J. (2009, July). Managing the Web 2.0 life cycle. KM World, 18(7), 14-15,22.

Anthony Lowrie. (2007). Branding higher education: Equivalence and difference in developing identity. Journal of Business Research, 60(9), 990.

Different Types of Marketing Channels
Words: 1104 Length: 3 Pages Document Type: Essay Paper #: 55435641
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Enhance Distribution

The author of this report has been hypothetically named as the new marketing manager of an organization. The organization is looking to enhance their distribution. The author has decided, per the assignment, to look at the channel design decisions in the organization. There will be an analysis and evaluation of the channel design, the channel objectives and the different channel alternatives. There will be a bringing forth of a recommendation on the most suitable design for the organization in question when it comes to channel management. There will also be a brief description of the organization in question and the products/services that are offered by the same. While over-analyzing channel design can lead to excessive second-guessing, it is important to get the channels figured out and aligned correctly.


Per the class text, channel management from a marketing perspective if the overall practice of and focus on getting…


Apple. (2015). Apple. Apple. Retrieved 24 October 2015, from 

Guardian. (2014). Apple under fire again for working conditions at Chinese factories. the Guardian. Retrieved 24 October 2015, from 

Kotler, P. (2013). Marketing management. Singapore: Pearson Education South Asia Pte Ltd.

Network Fundamentals
Words: 594 Length: 2 Pages Document Type: Term Paper Paper #: 22701107
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Mr. Walter King

Gulfstream Air

Savannah, GA, USA 34566

DotNet Solutions

| Network Fundamentals



Proposed Network Layout

This is a tender proposal for the project involving the design and the configuration of the local area network (LAN) aboard Gulfstream IV business jet. The LAN is be used for the provision of in-flight entertainment and communication. This proposal gives the details of the hardware requirement for the completion of the project together with the approximate cost of the project components.



The router that should be used must have more than 20 ports. The best in this case is CISCO 837-K9-64 ADSL Broadband Router.



Memory: 32MB

The memory can be expanded to 48MB

Ports: 24 10/100 ports

Will be wired to use 100T Base speed

Switch-Cisco Catalyst® 2950C-24



Memory: 32MB

The memory can be expanded to 48MB

Ports: 24 10/100 ports

Will be wired…

Entomology of Village Life There
Words: 4732 Length: 15 Pages Document Type: Essay Paper #: 85182991
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The internet is a primary source of entertainment, the different cultural music and arts are uploaded on the internet, making the different cultures more accessible to the diverse cultures in other parts of the world. Apart from music and movies, which are freely ready for download on the internet, there is plenty of news on the internet, both in print and video form, which can be accessed by those interested. There is a lot of rebellion towards the use of internet, as some people are of the perception that some of the information from the internet might be prone to human error, and might be misleading to the users. Some authors and researchers have also indicated that there are several negative implications brought about by the internet; these include health, social and interpersonal implications, just but to name a few. Regardless of the criticisms and concern by certain groups of…

Works Cited

Rory, O'Connor. Friends, Followers and the Future: How Social Media and Changing Politics, Threatening Big Brands and Killing Traditional Media. New York: City Light Books Publishers, 2012. Print.

Paul, Pedersen. Routledge Handbook of Sport Communication. New York: Routledge Publishers, 2013. Print.

Weaver, D. & Willnat, L. The Global journalist in the 21st Century. New York: Routledge Publishers, 2012. Print.

Peters, C. & M.J. Broersma. Rethinking Journalism: Trust and Participation in a Transformed News Landscape. New York: Routledge Publishers, 2012. Print.

Marketing Hindi Films in the UK With Respect to the Indian Population There
Words: 7817 Length: 20 Pages Document Type: Term Paper Paper #: 19874446
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viewer ship of Hindi Films with respect to the Non-Asian population in the UK

The Hindi film industry or the 'Bollywood' as it has been referred to have made a significant mark not only in the Indian society, but has had far reaching influence among Indians residing abroad. We shall concentrate on the Hindi films in the UK with respect to the resident Indian population. The United Kingdom alone accounts for about a sizeable Indian population. It is only natural that Bollywood movies find a thriving and a huge revenue generating market in there. Hindi films have made a long standing presence in the British cinema houses for close to about thirty years now. This in itself is a notable achievement. It not only indicates the huge 'desi' presence in the United Kingdom, but also highlights the huge market and enthusiasm for films 'manufactured in bollywood.'

In addition to the…


Bollywood Ending' Retrieved at . Accessed on March 18, 2004

The Indian Media and Entertainment Industry: UK Film Council' Retrieved at Accessed on March 18, 2004

Bollywood: Wikipedia - The Free Encyclopedia' Retrieved at  on March 18, 2004

Bollywood beyond Indian shores' Retrieved at . Accessed on March 18, 2004

Xm & RIAA the RIAA
Words: 1634 Length: 4 Pages Document Type: Case Study Paper #: 37727508
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23 Blue sheet

Info, Societal, Political, Legal -- w / # from Blue sheet]

Alt market + Nonmkt [6 + 7]

analysis Mkt reactions

Select strategic action [8]

Is it legal and ethical?

Selected? (Yes / No / ait)

Implementation of strategic action for " each" strategy [9]

Provide details of what you will do to achieve your objective(s)

Id strategy by its # [Identify facts, figures, #s, outside sources}


1. Gather more legal information

2. Get a clearer picture of the RIAA's end game

3. Talk to Sirius, suppliers to see what they are doing

Societal Strategies

1. Launch PR campaign

2. Develop media relations campaign as well

Political Strategies

1. Donate to Congress campaigns to increase influence

2. Build coalitions

3. ork with FCC to determine status of the Inno device

Legal Strategies

1. Deflect lawsuit long enough to see what the product is actually going to…

Works Cited:

Fast Company. (2011). Is corporate social responsibility stealing money from the shareholders? Fast Company. Retrieved October 29, 2011 from

Threats to Copyright and Ownership of Intellectual Property
Words: 1406 Length: 4 Pages Document Type: Research Paper Paper #: 41501997
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Threats to Ownership and Copyright of Intellectual Property

The intellectual property (IP) is defined as an original creative work, which may be tangible or intangible form legally protected by law. (aman, 2004). The intellectual properties include the rights to scientific, artistic and literary works. Moreover, IP covers the invention of human endeavor, scientific discoveries, and industrial design. A current revolution of information technology has made IPs the greatest assets of assets. In the last few decades, there has been a rapid growth of digital discoveries where the IPs of the digital products are in electronic format. However, hackers have taken the advantages of the digital form of IP products by invading and stealing their IP in order to produce the counterfeited products and later sell them online. (Zucker, & Nathan, 2014). IP theft refers to an infringement of patents and copyright through counterfeiting of digital theft. Counterfeiting is an imitation…


Barker, D. M., (2005). Defining the Contours of the Digital Millennium Copyright Act: The Growing Body of Case Law Surrounding the DMCA, 20 Berkeley Tech. L.J. 47.

Guess, R., Hadley, J., Lovaas, S., & Levine, D.E. (2014). Protecting digital rights: Technical approaches. In Bosworth, et al. (Eds.), Computer Security Handbook (6th ed., pp. 42.1-42.23). New York, NY: John Wiley & Sons.

IP Center (2011). Intellectual Property Rights Violations: A Report on Threats to United States Interests at Home and Abroad. National Intellectual Property Rights Coordination Center.

NIPRCC (2011). Intellectual Property Rights Violations: A Report on Threats to United States Interests at Home and Abroad .National Intellectual Property Rights Coordination Center.

NBC Takes Programming Off of
Words: 1883 Length: 5 Pages Document Type: Term Paper Paper #: 21524556
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will need to create this panel comprised of viewers from the most valuable
demographic segments that represent the most critical viewer audience for
each show. Measuring through the use of online panels and advisory
councils will make the Voice of the Customer (VoC) resonate through these
initiatives, giving them a higher probability of success.
NBC's strategic move away from iTunes was necessary to ensure that
programming content is not commoditized. The initiatives of NBC Direct and will need to be anchored in the interests and preferences of
viewers, giving them an opportunity to interact both with the stars of
their favorite shows and see how their shows are produced. The next
strategic step in NBCs' move away from iTunes to their own digital content
strategies is the inclusion of consumer-generated media including blogs
where fans can interact with stars directly. This, in addition to creating
viewer panels and…

" / Financial Insight: NBC Starts an Apple iDuel; GE
Unit's Pulling of Content For Downloads Might Be Just a Bit of
Brinkmanship " Wall Street Journal [New York, N.Y.] 1 Sep. 2007, Eastern
edition: B.14. ABI/INFORM Global. 12 Nov. 2007 

Joshua Chaffin (1). "NBC Universal in dispute over iTunes Contract: [LONDON
3RD EDITION]." Financial Times [London (UK)] 1 Sep. 2007,18. ABI/INFORM
Global. ProQuest.12 Nov. 2007

Company Apple Is a Personal Electronics Manufacturer
Words: 2825 Length: 10 Pages Document Type: Essay Paper #: 73704813
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Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.

Product Description

The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…

Works Cited:

Apple. (2011). Apple reports first quarter results. Apple. Retrieved April 26, 2011 from /pr/library/2011/01/18results.html (2011). Retrieved April 6, 2011 from

Mobile Telephony Cellular Service Was Launched in
Words: 2630 Length: 10 Pages Document Type: Essay Paper #: 94215611
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Mobile Telephony

Cellular service was launched in UK in 1985. Cantel and affiliates of Mobility UK were licenced to operate at 800 MHz. Personal Communications Services (PCS) operating at 1.8 GHz was licenced in UK in December 1995 with two new players, Clearnet and Microcell each receiving 30 MHz of spectrum. Mobility UK affiliates and Cantel each received 10 MHz of new spectrum. PCS service was launched in late 1997. Today, a wide variety of national and regional licenced wireless carriers, along with numerous resale partners, provide wireless voice and data services covering more than 99 per cent of the UK population:


Petro UK Mobility

chatr wireless



Public Mobile



Dryden Mobility



Sears Connect


7-Eleven Speak Out Wireless

Ice Wireless


KMTS Mobility

Solo Mobile

Koodo Mobile


Lynx Mobility






Nexicom Mobility

Virgin Mobile


Wightman Telecom


Latest Cell Phone Technology in Japan
Words: 2091 Length: 8 Pages Document Type: Term Paper Paper #: 82218271
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Cellular Phones in Japan:

It's different here.

Cell phone usage has undergone a tremendous jump in a relatively short amount of time. Indeed, the time has come when one feels slightly "naked" if one is out and about without one. Interestingly, however, cell phone technology within the United States is in its infancy compared to that found over the Pacific in Japan. In fact, the Japanese are so enamored of their cell phones and new cell phone technologies that Japanese companies are striving to create novel and powerful products to keep pace with the overwhelming demand.

Compared to American cell phone technology, Japanese products are truly striking. Indeed, for an industrialized nation, and a "world leader" at that, it is truly surprising to note the tremendous disparity between United States cell phone technology (in use), and the technology available and utilized even in the developing world. Consider, for example, that…


Earthlink. "Japan Developing Cell-Phone Wallet." Technology News. 25 July, 2004. Retrieved from Web site on August 13, 2004 

Gecko. Gecko Beach. "The Japanese Cell Phone Market." Web site. Retrieved from Web site on August 13, 2004

Suzuki, Shou. Cell Phone Gaming in Japan. Gaming Age Online. 11 June, 2002. Retrieved from Web site on August 13, 2004 

Suzuki, David. Oiwa, Keibo. The Other Japan, Voices beyond the Mainstream. Fulcrum. New York. 1999.

Alice and Her Animated Wonderland
Words: 2107 Length: 6 Pages Document Type: Essay Paper #: 68580492
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Other cinematic techniques that aided in the telling of the story was simplicity of the focus and frames. ith modern computer animation, shots that pan, move in and out, or adjust focus without cuts are now as commonplace in animation as they are in live-action films. The older style of animation, in which backgrounds were often stationary and hardly ever shifted scale without a cut, is actually better suited to the telling of Alice in onderland. This keeps the focus on Alice and her experience in onderland, scaling everything to match whatever her current body size happens to be and relating importance and relationship by the placement of the various characters and background elements in relation to Alice within the frame. The film and therefore viewer's focus shifts, generally speaking, only when Alice's does, in keeping with the flow and construction of the novel.

Another film technique employed in the…

Works Cited

Alice in Wonderland. Dir. Clyde Geronimi, Wilfred Jackson, Hamilton Luske. Disney, 1951.

Auerbach, Nina. "Alice and Wonderland: A Curious Child." Victorian Studies, Vol. 17, No. 1, the Victorian Child (Sep., 1973), pp. 31-47. Retrieved via JSTOR 12 January 2009.

Dodgson, Charles L. Alice's Adventures in Wonderland. 1866. New York: Harper-Collins, 1992.

Levin, Harry. "Wonderland Revisited." The Kenyon Review, Vol. 27, No. 4 (Autumn, 1965), pp. 591-616. Retrieved via JSTOR 12 January 2009.

Bye Lenin the Film Good-Bye
Words: 1957 Length: 6 Pages Document Type: Essay Paper #: 30807551
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It is a farce, founded on dishonesty: like the old regime itself. And Alex has become the neurotic, control-freak prime minister, acting on behalf of an ageing, debilitated monarch" notes Peter Bradshaw, the film reviewer of the Guardian. A real-life parallel might be that of a child in a nursing home who carefully controls his or her parent's visitors, diet, and lifestyle. Politically, Bradshaw's implication is that the love parents and children feel can mirror a kind of tyranny. The love of an old parent can distort the feelings that the young have a changing world as they become dependant upon propping up the lies of parents. This suggest that love the young for elderly people can inhibit and even unconsciously prevent the ability of the world to change, as they live for a dying, rather than a new ideal.

The film at its best shows how love, perhaps too…

Works Cited

Bradshaw, Peter. "Good-bye Lenin." The Guardian. 25 Jul 2003. 1 May 2008.,1005279,00.html 

Good-bye Lenin." Directed by Wolfgang Becker. 2003.

Blue Winds Dancing Symbolic Words
Words: 1182 Length: 3 Pages Document Type: Term Paper Paper #: 22105182
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And indeed, this is a man without a country, because he not only doesn't fit in with the white man, he doesn't mesh with the older people within his culture.

The antagonist in this story is the white man's world of greed and "civilization." The values that the white man holds certainly clash with the Indian. The white man's beauty is in palm trees of California (that stand "stiffly" by the roadside while a struggling pine tree on a rocky outcropping is more beautiful), and the white man's beauty is also rows of fruit trees like military men all lined up perfectly. That is a man-made world, made by the antagonist in this story. The antagonist in this story is also the sociology professor "and his professing"; this professor won't have to worry about his student anymore and the student won't have to worry about "some man's opinion of my…

Works Cited

Whitecloud, Tom. Blue Winds Dancing.

Mountain Dew
Words: 768 Length: 2 Pages Document Type: Research Paper Paper #: 48072733
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Mountain Dew

Is Mountain Dew's advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.

Mountain Dew's latest advertising campaign as defined in the recent BusinessWeek article Mountain Dew Wants Some Street Cred (Stanford, 2012) is directed to the right market segment, who are young adults in the 18- to 24-year-olds. The advertising strategy is attempting to reach multiple new audiences while staying solidified on its primary core target market. This strategy will be challenging to accomplish with only Mountain Dew itself, hence the decision to launch Code ed and LiveWire, two new beverages. With these two new beverages, Mountain Dew has a better chance of accomplishing the goals as defined in their advertising campaign.

The foundation of any effective marketing strategy must begin with the actual product and the value it delivers…


Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Stanford, D. (2012, Apr 30). Mountain Dew wants some street cred. Business Week, 1. Retrieved from

Bluray Player the Blu-Ray Player Is a
Words: 1513 Length: 5 Pages Document Type: Essay Paper #: 70888493
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Bluray Player

The Blu-Ray player is a media player that is produced and marketed by the Sony Corporation. It was first introduced in Japan in 2000. Over the course of the next several years, the Blu-Ray entered into competition with the DVD, in particular the HD DVD that was championed by rival Toshiba. In early 2008, Toshiba announced that it was going to discontinue the HD DVD, effectively ceding the market for movie playing formats to Sony (Toshiba, 2008). The two products were competing as digital video formats for playing movies and television shows in particular. The result of this move is that the Blu-Ray was expected to be the dominant format for this service offering. That has not come to pass, and this paper will seek to explain why, from a marketing perspective.

Historical Context

There is a brief note to be made about the historical context. Sony engaged…

Works Cited:

Chacksfield, M. (2010). Blu-Ray sales double in Europe, DVD still dominant. Tech Radar. Retrieved November 28, 2012 from 

Corrigan, B. (2012). Tech at home: Winner is Blu-Ray, but not for long. Financial Review. Retrieved November 28, 2012 from 

Digital Digest. (2012). Blu-Ray: State of play -- May 2012. Digital Digest. Retrieved November 28, 2012 from

Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research. Vol. 24 (1998) 343-373.

Social Business and the Retailer
Words: 9885 Length: 34 Pages Document Type: Dissertation Paper #: 5588703
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Social Media etailing Applications: Opportunities and Threats

How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for etailers Today?

This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a description of optimal business strategies for social media applications, the pros/cons of using these tools in the industry, and some representative case studies concerning companies that succeeded and some that recently failed in their use of social media. Finally, the study provides a summary of the research and important findings is followed by a series of recommendations concerning how retailers should use social media technologies in their own businesses in the concluding chapter.

Social Media Business Applications



About Honda. (2013). Honda. Available: . Last accessed 1 November 2013.

About Virgin. (2013). Virgin America. Available:

Baumann, M. (2010, June). @Twitter Discloses Business Model #Promotedtweets RT.

Information Today, 27 (6) 1-5.

Online Collaboration How and Why
Words: 2659 Length: 10 Pages Document Type: Term Paper Paper #: 58299213
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Online Collaboration: How and Why?

What is Online Collaboration?

Online Collaboration bases the system on what have been started by the earlier PC networking system. Users in certain local area and other network are capable to communicate each other on their PC by swapping files and mails in text file, although during the early time it was limited to text data in small size. As technology has developed more sophisticated facilities, it is possible for people to use the complete system to transfer information anywhere in seconds, enabling people to cut time and travel and having the whole work, outline, discussions and commands transferred through the wire.

People are depended on computers to connect to each other nowadays. With the emergence of the internet, many industries will find an open door to spread the news and support the growth to anywhere in the world. Controlling the whole world's business will…


Berst, Jesse. Oct 11, 1999. How to Use the Web for Meetings. ZDNet.  . (Apr 11, 2002).

Laiserin, Jerry. Dec, 2000. The Pre-History of Internet Collaboration. Cadence Channel. (Apr 11, 2002).

Levitt, Mark. Jan 2002. Warning: Collaboration Can be Harmful to Your Employees' Productivity Unless Used Properly. Doc #VWP000083. . (Apr 11, 2002).

Miller, Michael J. Oct 11, 1999. How to Build Offices Without Walls Today. PC Magazine. . (Apr 11, 2002).

Movie Do the Right Thing
Words: 980 Length: 3 Pages Document Type: Term Paper Paper #: 41178350
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Right Thing

The first scene of Spike Lee's Do the Right Thing presents Senor Love Daddy (Samuel L. Jackson) in his element as morning radio host. Shot in one long take, the scene begins with an extreme close-up (ECU) of an alarm clock bearing the time 8 AM, a large silver radio microphone, and Senor Love Daddy's mustached mouth; he is obviously an African-American male. In addition to the ringing alarm clock, his cry of "Waaaake up!" alludes to the potential of the film to awaken increased racial consciousness. The camera gradually zooms out to reveal more of his face. Senor Love Daddy wears dark sunglasses in which a reflection mimics a pair of eyes. Later, his word play cleverly coincides with the unique shot of his eyes, as he says, "I'z only play the platters that matter..."

In the background, soul music plays softly so that it does not…

Keeping Information Technology Safe
Words: 2651 Length: 8 Pages Document Type: Essay Paper #: 35657281
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The author of this report has been presented with a hypothetical situation as ZXY Corporation where a new building has been procured. This building will be the site of the new information technology (IT) and other infrastructures. However, the current setup is very raw and unfinished and this obviously needs to change. The facets of the information technology setup that will be addressed in this report will include a plan to provide secure access for all users, a viable password policy in terms of complexity and other important factors, a cryptography method to ensure that vital data is encrypted, a remote access plan to ensure that remote access to the network is done in a viable, functional and secure way and a thorough plan to protect the network from malware and various other types of malicious attacks such as phishing, social engineering and so forth. While the overall facets…


Harrison, K. (2016). 5 steps to a (nearly) paperless office. Retrieved 24 June 2016, from /sites/kateharrison/2013/04/19/5-steps-to-a-nearly-paperless-office/#7e1a915b1cda

Nolo. (2016). Vicarious Liability -- Nolo's Free Dictionary of Law Terms and Legal Definitions. Retrieved 24 June 2016, from 

Ou, G. (2007). TJX's failure to secure Wi-Fi could cost $1B -- ZDNet. ZDNet. Retrieved 24 June 2016, from 

Rosoff, M. (2016). Netflix and YouTube are America's biggest bandwidth hogs. Business Insider. Retrieved 24 June 2016, from

body worn cameras by Police
Words: 1532 Length: 5 Pages Document Type: Paper #: 55334453
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body worn cameras for the police, and the policy for using them.

The Policy

Most police executives claim that their biggest problem is not about the choice of the technology to adopt; it is finding the appropriate combination technologies to use in a particular jurisdiction depending on such factors as its funding levels and crime problems. Deciding on the suitable combination, however, requires one to understand fully how each technology works. Leaders in police departments who have adopted body-worn cameras claim that the cameras are quite beneficial. According to them, the cameras are important in documenting evidence, training officers, resolving and preventing the public's complaints, enhancing police transparency, accountability and performance (Implementing a Body-Worn Camera Program ecommendations and Lessons Learned). Furthermore, since the police can now use the cameras on their cell phones to take video recordings of their encounters, the body-worn cameras ensure that the police departments capture the…


Colorado Public Radio - In-Depth News and Streaming Music. (n.d.). Police Body Camera Recommendations Head to Lawmakers - CPR. Retrieved October 21, 2016, from 

COPS Office: Grants and Resources for Community Policing. (n.d.). Implementing a Body-Worn Camera Program Recommendations and Lessons Learned. Retrieved October 21, 2016, from

Draft Recommendation: A Body Worn Cameras. (n.d.). Draft Recommendation: A Body Worn Cameras. Retrieved October 21, 2016, from - (n.d.). The Cato Institute's National Police Misconduct Reporting Project. Police Body Cameras - Retrieved October 21, 2016, from

Health Literacy and Opioid Use among Urban Youths
Words: 3215 Length: 11 Pages Document Type: Term Paper Paper #: 74330411
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Opioid abuse is a problem in the US, particularly among the youth population. This is a health risk behavior that has arisen in the US for quite some time, largely due to the influence of the pharmaceutical industry’s push of drugs like Oxycontin onto the market (Coplan et al., 2016). The US Department of Health and Human Services (2020) reports that 0.7 percent of young people aged 12 years and up have reported an opioid use disorder, such as heroin or prescription pain reliever, in the past 12 months. One of the objectives of Healthy People 2030 is to “reduce the proportion of people who had opioid use disorder in the past year” (Healthy People 2030, 2021). This paper discusses the program that can be initiated to address this issue. It identifies the target group, the key stakeholders, the plan of action, and the barriers to be overcome.


Bandura, A. (2018). Toward a psychology of human agency: Pathways and reflections. Perspectives on Psychological Science, 13(2), 130-136.
Coplan, P. M., Chilcoat, H. D., Butler, S. F., Sellers, E. M., Kadakia, A., Harikrishnan, V., ... & Dart, R. C. (2016). The effect of an abuse?deterrent opioid formulation (OxyContin) on opioid abuse?related outcomes in the postmarketing setting. Clinical Pharmacology & Therapeutics, 100(3), 275-286.
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