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Sales Current Events
Sisario, Ben. (2014, September 25). U.S. music sales drop 5%, as habits shift online. New York imes, B3. Accessed 13 October 2014 at http://www.nytimes.com/2014/09/26/business/media/music-sales-drop-5-as-habits-shift-online.html?_r=0.
he music sales landscape is constantly shifting, thereby creating considerable concern among music executives. In the New York imes article by Sisario (2014), the current sales figures for different music formats and outlets provide fuel for the theory that sales revenues are dropping because of music streaming services. Digital sales continue to represent the lion's share of sales, with 68% of the market, but downloads fell from 69% to 60% over the last year. Sales of CDs also fell by a full 19%. Concurrent with this trend was a drop in music sales revenues during the same period, from $3.4 to $3.2 billion.
he good news behind what appears to be an appalling drop in CD and digital download sales in an increase…… [Read More]
The job that Pandora is doing for its customers is that the company is providing a music streaming service. Its user base consists of customers who stream music for free (the main base—their streams are interrupted intermittently by advertisements) and those who pay for streaming (via subscription—the minority base). The users can enjoy unlimited hours of diversified music for free, only having to endure ads every so few songs.
By basically allowing users access to a huge pool of free content that can be streamed without charge, Pandora is essentially giving music away for free: it pays for the content (the company is charged a royalty fee for every song that is streamed) and since its user base is enormous and growing by the hundreds of thousands every day, the company is paying a lot in royalty fees—more, in fact, than it is making from its advertising revenue.
The effect…… [Read More]
Music and Society
Music has a profound influence on society. As with other forms of art, music has the ability to communicate messages that are both complex and oblique -- the message need not be specific, but may convey an emotion or ethos, external to the lyrical content of the songs. Music gives a voice to generations by allowing those who have the ability to convey their thoughts and feelings through the form, and others to convey theirs through the consumption of the media. Thus, while music can have significant influence over a generation, and reflect its values, likewise the music to which that generation is drawn to reflects its values outward to the world, allowing some of the music (and other art) consumed by that generation to be understood by any society that chooses to consume that music. One cannot replicate the 60s just by listening to the Doors…… [Read More]
Sony Music India or SMI, is a solely retained subsidiary of SME, Sony Music Entertainment. The company initiated set-up in India from 1996 to 1997 in order to market both international and national music titles in India. Because of its success and use of state-of-the-art technologies, SMI has become one of the most advanced music companies India. Customers value the added services SMI offers especially if they decide to launch a digital platform for their music and other projects. India has already experienced a boost in sales thanks to the growing E-commerce in the country. The music industry overseas with iTunes and SoundCloud provide consumers with a variety of choices for music making companies like SMI feel a need to compete and therefore generate their own presence within the music industry. Therefore SMI began an "e-initiative" that enabled music lovers along with other users to visit the website, www.sonymusicindia.com, to…… [Read More]
It is important to note, from the onset, that revenues for the U.S. recorded music industry have more than halved since the late 1990s (Figure 1.0). In essence, what has often been blamed for the falling revenues is the online music revolution (Mezei, 2018). It is instructive to note that in recent times, streaming services have seen their paid subscriptions go up significantly, with 2016 having been a particularly good year for the said services. These include, but they are not limited to, Tidal, Apple Music, as well as Spotify. Thanks to such growth in streaming services, quite a number of players have in the past expressed their intention to try their hand in this specific market. These include new entrants to this spot, like Amazon.
According to the Recording Industry Association of America - RIAA (2017), in the year 2016, there was an 11.4% growth in U.S.…… [Read More]
Marketing Music on Social Media Sites
Social media sites like Facebook, Twitter, YouTube and others have grown exponentially over the past few years. One of the entertainment genres that has benefited mightily from social media is music, rap, rock, hip-hop, country, and even classical music. This paper explores and analyzes how musicians and groups have exploited social media in their marketing strategies.
Key Reasons Music Marketing Thrives on Social Media
Social Media has carved out an enormous presence in the contemporary entertainment and information scene in the United States. In fact according to a 2010 book -- Facebook Marketing: An Hour a Day -- a Harris Interactive study shows that "…48% of all American adults had either a Facebook or a MySpace account" (Treadaway, et al., 2010, p. 15). Also, as an indication of how extraordinarily fast Facebook has grown, in just eight months the giant social media company went…… [Read More]
Social Media on Music Marketing
The objective of this research is to examine and analyze how music artists have social media for marketing purposes. Examples will be used to illustrate the major points made in this report.
The music world has entered into a new era in marketing. Social media such as Facebook, MySpace, and others bring together individuals who are like-minded. Dave Allen reports in the work entitled: "Social Media, logs and Music: Some Philosophical Thoughts" the marketing world of music is electrified with "phrases such as "Social Media, Social Advertising, Facebook Ads, Mass Media Networking Advertising." (Allen, 2008, p.1) Allen, a panelist attending the LISA Service Seminar in Portland and the Hawaii MusicTech Conference in Honolulu. Reported is: "L.I.S.A., which is an acronym for Lessons In Social Advertising, was aimed at marketers and advertisers who [for some reason] don't understand social networks or haven't yet worked out how…… [Read More]
What makes indie music special in the music industry is the fact that it is produced outside the studio system. Indie artists rise up out of obscurity through their own grit and determination, their own ability to publicize themselves and gain traction, their own talent and genius, and their own development of a fan base. Unlike the many artists today who are groomed from childhood—their fans brought to them via a range of media conglomerates with overlapping boards of directorates, their music written for them by ghost writers, their look developed for them by stylists, their persona created for them by marketing specialists—indie musicians carve a name out for themselves via the tools of the 21st century—social media, streaming services, and DIY (do-it-yourself) merchandise. One of the legends of the indie music scene exemplifies the raw talent and tenacity of this particular group: Daniel Johnston, who recorded…… [Read More]
Samsung vs. Apple: Which Phone is Better
Apple's iPhones are considered by many to be the epitome of the cell phone experience. They were the first phones to hit the market to really drive the latest cell phone craze: they had touch screens, amazing cameras, and could connect to other devices. However, the rest of the phone industry has not only caught up with the Apple iPhone but in some cases has actually surpassed it. Samsung is one such company whose phones are more technologically advanced than Apple iPhones. This paper will show will Samsung's phones are technologically superior to the iPhone.
First off, Samsung's phone cameras are more advanced in terms of quality than the iPhone. Even though the iPhone has very sharp and crystal clear picture quality, the Samsung phones are even better. Images can be caught at that are so accurate and lifelike that one does a…… [Read More]
He had been most inspired by the songs of Woody Guthrie. "Woody had a sound and said something with his music." He wanted to meet Woody and thank him for such inspiring songs. Woody had not been well and was being treated in a local hospital. Bob went and saw him and then wrote a "ong to Woody."
uddenly, following that visit, as if overnight, Bob Dylan became a household name. He was selling out theatres across America and England. He was referred to as a genius. It has been said that Bob went down to the crossroads and struck a deal with the devil, in order to arrive at such a place. He continued to evolve from the old acoustic folk singer that everyone loved, to a somewhat loud electric rock star. Columbia Records and many of his fans were not happy about this change. Fans were booing and…… [Read More]
Higher Ed Course
Course Design: 20th Century History and Popular Music
For many students, popular music is scene as being disposable and readily replaceable. The nature of the modern media cycle means that much of what dominates the sphere of popular music is inherently designed to achieve vast commercial appeal with a short shelf-life. However, there are also ways in which popular music has figured critically into moments in history. This is the premise that underscores the proposed higher education course, which would be couched within the broader discipline of History.
The proposed course is intended to draw parallels between important moments in history and the way that the culture of popular music connected to these moments or in some powerful instances such as the British Invasion, oodstock and the Hip Hop movement, even came to define some of these important historical moments. Using different eras in history…… [Read More]
Mournful as it is melodic, I found myself musing about lost relationships and people that have vanished from my life. My mind strayed to personal matters several times during the show, which lasted several hours including an opening act.
Another set of feelings that persisted throughout the concert related to Coldplay's big-budget stage production. Our tickets had cost a lot of cash, and every person in the building felt that we deserved to get our money's worth. Therefore, our expectations were high. My fellow concertgoers and I wanted to be swept off our feet, and we were. From the moment the show began I was in awe, impressed visually as well as aurally. The tension created by the first few dark seconds, combined with the rising intensity of the violin and percussion-studded "Viva la Vida" that ensued, created an aura of joy and gratitude. e got every penny's worth from…… [Read More]
Interface is "the zone of relation that comes into being between human beings and machines, device processes, networks, and even organizations" (Hookway's, 2014, p.39).
What are popular interfaces?
Popular interfaces like the SoundCloud interface, offer music streams, and free music downloads. Another popular interface, Netflix, offers movie suggestions based on ratings and viewing history.
What is your new interface?
The new interface is a media based interface with several features including a lyrics and musical notes option, streaming music, and suggested songs.
The media interface will focus on lyrics and song streams. Many people want to see and learn new songs. Think of the app like Sound Cloud, except the user has the option of viewing the lyrics. Another things that websites often do not feature, is the musical notes, composition of songs. People may want to learn to play a song or sing a song that they…… [Read More]
Strategic Plan of Contemporary Organizations
The Sydney Symphony Orchestra
Started in the year 1932, The Sydney Symphony Orchestra (SSO) is a complete 90-member orchestra that is based in Sydney. The SSO has in recent years enjoyed good profitability through both high concert attendance and strong government support. However, despite these successes, the music industry in which they operate is constantly facing a changing external environment that makes SSO future profitability a frequently pondered issue. This paper seeks to project or rather predict the future profitability of Sydney Symphony Orchestra within this competitive music industry. By the end of this essay an educated prediction is made using the general environmental framework and through the conduction of an environmental analysis using Porters five forces model of competition (Porter, 1998).
A collection of dimensions that influence an industry and the companies that are within this industry form a general environment. These dimensions include:…… [Read More]
He doesn't mention Apple's iPod, iPod Touch, and iPad, but those devices also pose a challenge for traditional radio broadcasting. People can "…select music that suits their individual tastes and many have wider repositories of music in their own libraries" -- thanks to the iTunes and similar services -- than are offered on the playlists of radio broadcasters (Picard, p. 1).
Moreover, Satellite and Internet radio are offering "hundreds of choices of highly focused music formats," Picard continues, making radio "…a less relevant platform" for music and entertainment than it was previously (p. 1). Besides using Satellite radio -- and being willing to pay for a service that specializes in exactly the music genre listeners prefer -- users are downloading podcasts on a number of topics that interest them, Picard explains. The problems for radio resulting from these alternative audio choices are "compounded" in the United States due to the…… [Read More]
largest problem with radio stations is that the mass-market "one- size-fits-all" approach seems to fail at making any one individual particularly satisfied. We live in a world of individual expression and people will begin demanding individualized radio stations. Internet radio holds the greatest potential to deliver on this vision. Many companies are already taking advantage of streaming audio to deliver music over the World Wide Web, but this proposal explores the ability to take music delivery to the next step.
The idea for this new radio station called Tunes You Choose is to offer a personalized service for each listener. The customer selects from a portfolio of music options which songs to include for playing when they login. And, there's a new releases section categorized by types of music to encourage the audience to listen to new songs. It's almost like a free version of Napster, except songs can't be…… [Read More]
As USA Today's Bill Keveney recently noted, "The broadcast networks [are airing] fewer than 20 live-action, 30-minute sitcoms, about half as many as five seasons ago.... No sitcom has finished in the top 10 since 'Everybody Loves aymond' in 2005." (Dumenco 2007, NP)
This may lead some to conclude that the writer's strike will actually have less of an effect on the industry than expected, because so much of their work has been replaced by primetime reality television offerings and therefore when they are not working there is always something else to watch. Again, this remains to be seen, as there are still many diehard fans who would rather continue to watch sitcoms and television news broadcasts, though trends show that even these venues are dying off as more and more people seek their news from the ala cart news offerings of the internet. In short it can be argued…… [Read More]
Sexual Objectification of omen in Music
hen compared to the female singers of the early 20th century, the women in music today represented a much more blatant example of sexual objectification. This is not to suggest that three-quarters of a century ago women were not also objectified; it is simply to acknowledge that the objectification has been amplified to such a degree that women in music are eroticized in their music videos (in virtually all cultures, East and est, as the music videos in K-Pop, J-Pop and estern Pop all indicate) and in their performances on stage. omen performers from CL to Miley Cyrus to Beyonce all contribute to this sexual objectification by essentially flaunting their sexuality and utilizing it in a post-feminist manner of being the sexual aggressor rather than the sexually passive receiver of the "male gaze," as Mulvey called it in her deconstruction of the sexual objectification…… [Read More]
The first and most obvious note of caution I would provide to Brain based on the case scenario is to eliminate the guesswork from his plan/proposal. He should know, not believe, that there is a market for CD rentals, and should have an empirical method of predicting rentals-per-customer in order to reasonably guess at his revenues. The issue of expenses is also not addressed at all; licensing and production costs will be astronomical at the outset, and no mention of original capital is made in his business proposal. There are also the many situation-specific problems with the fundamental product concept -- CDs are already falling out of favor with consumers, being replaced with digital music files that are less corruptible and more easily transported in addition to being cheaper to produce and to purchase. Finding a market for CD rentals when the cost of album ownership is so low…… [Read More]
Interpersonal Conflict in Film
American Beauty (Spacey, Bening and Birch) is a 1999 Film with many interpersonal conflicts that are never resolved. Basically a comedy and drama about Lester Burnham's mid-life crisis but also showing the personal crisis of every other major character, the movie shows a father-daughter conflict between Lester and Jane Burnham that could have been resolved. Communication, time and their common characteristics are three factors that could have resolved Lester's and Jane's interpersonal conflict, if Lester had lived longer.
Everybody in Lester Burnham's life, including Lester and his daughter, Jane, think that he is a "loser." The conflict between them is shown early in the movie, at dinner. Lester, Carolyn and Jane Burnham are having their family dinner at home, Lester asks about Jane's school day and she eventually says sarcastically, "It was spectacular." Then, when Lester discusses his job problem and Jane does not seem interested,…… [Read More]
Roku: Examined in Terms of Knee's Competitive dvantage
Roku refers to a particular form of device known as a set-top box or streaming device which allows your television to be connected to Internet video. Roku is a device which allows Internet video to be played on one's television: this gadget has been relevant as a result of recent years: "The technology to bring Internet video to TV has been around since the 1990s, but until the past few years, it didn't have much impact because there wasn't much Internet video worth watching. Now nearly all mainstream movies and TV shows are available on Internet services like mazon Instant Video, pple's iTunes Store, Google Play, and Netflix. You can also stream music with services like Pandora, iHeartRadio, and Spotify."
Roku is one of these devices that competes among others available and which needs an Internet connection of a minimum of 1.5…… [Read More]
Network Support Technologies Case Study
Project Scope, Schedule, and Budget
Type and Configuration of the Network
User Policies and Legal Issues
Life of Equipment
Providing an Online Radio Service
Information is now growing at speeds never thought imaginable. Today's world of Information Technology (IT) has provided the dynamic platform in which exponentially growing information resources emerge. This complex arena of knowledge management provides tremendous advantages to modern society. It allows individuals greater and faster access to resources that, in turn, can be used to facilitate more accurate decision making. This is especially true in the realm of academia.
Avington College's students will reap tremendous benefits from providing a blended e-learning solution. E-learning provides many inherent advantages through its method of delivery. Digital content can be implemented nearly as fast as it is created with virtually no risk of obsolescence. hen e-learning is…… [Read More]
The author of this report is asked to watch, summarize and assess the implications and points made by the documentary titled The Other Side of Immigration by Roy Germano. In addition to that, the author is asked to offer opinions and analysis of whether or how reform in the United States should be structured, how the a guest worker program should be structured, what is slowing down immigration reform in ashington and whether there is a negative impact caused by illegal immigration in the United States. Lastly, the author will point to the portrayal of the immigrants in the movie and whether there is a bias involved with the documentary.
Review of Film
In watching the film, the basic premise and summary of the film is that the illegal or even legal immigrants from Mexico and the struggle they face as well as the reasons why the keep trying…… [Read More]
History of Disneyland
Walt E. Disney sat down on a bench at a small amusement park in California to watch his daughters play. While he was setting there, he noticed how tattered and filthy the small amusement park was. He also observed people's reactions to the different rides and noticed the parents of the children had nothing to do. They would be ready to go home halfway through the day, and their children were still playing and having fun.
This is where Walt started thinking about building a new type of amusement park. He wanted to create an amusement park that was clean, with safe rides, and one that had rides for and attraction for children and their parents. Eventually, this idea turned into Disneyland.
Years before he started construction on Disneyland, Walt completely created the entire theme park in his mind. He traveled the United States, and visited buildings…… [Read More]
What I liked about this was the author's attempt to get at the spirit of Jim Crow by examining the work of T. D. Rice, known as Daddy Rice, the most famous "blackface" actor of the 19th century. It prompted questions in my mind, like, "Why did Rice think it would be a good idea to perform this way?" and, "What did his famous performances say about the audiences who watched them and their obvious demand for such entertainment?" Indeed, what I found most interesting was that Rice conceived Jim Crow in a way that was based on "cross-racialization" which was essentially the opposite of the direction in which the Jim Crow idea was eventually taken by sections of American society. In Rice's early conception, Jim Crow was based on an integrative concept of whites and blacks. It was not based so much on hatred for black people…… [Read More]
The next section discusses how you can limit what media local network users can access.
Media Streaming Options
After you've enabled any type of streaming feature, you should look over the general media streaming options of Windows: click Stream > More streaming options.
Here you can give your media player a name. You'll also see a list of detected media devices and players. You can allow or block each player from accessing your media. Plus you can click the Customize link to limit access of files based upon the star ratings you give them.
Last, we see the patented file sharing method product from Wei-hsiang and Shih-hua. This final File Sharing Method we will explore is a patented product with the United States Patent Office; came about from two gentlemen from Taipei City, Chi Wei-hsiang and Yu Shih-hua.
FILE SHARING METHOD and FILE SHARING SYSTEM for GETTING an ACCESSIBLE ADDRESS…… [Read More]
The author of this report has decided to focus on the aspects and dimensions of a certain company. That company is going to be Apple Corporation. ather than analyze and summarize them at a high level, the author will instead focus on a certain portion or "location" that Apple makes use of. ather than point to a physical or map location, the author will focus on their online presence, which is mostly in the form of the Apple iTunes web portal. While Apple does sell a lot of goods and services via other retailers and its own stores and corporate locations, Apple's online presence is where Apple is best able to sell their services and products with little to no physical effort expended.
Apple has been around since 1977. Founded by Steve Wozniak and Steve Jobs in 1977, the company has since grown to roughly 110,000 employees.…… [Read More]
Strategy Document for TV Company
Digital terrestrial television (DTT), which utilizes the analog infrastructure of traditional broadcast television to provide viewers with digital programming, is a land-based open platform with a strong enough signal to reach hundreds of millions without the need for a satellite dish or cable lines.
We have just commenced operations with our new channel, ONYX TV, on the DTT platform with a national license from the Nigerian Broadcasting Commission. We are broadcasting first in Abuja, the capital of Nigeria, and will roll out services nationwide over the next 12 months.
While EbonyLife TV is a premium channel, Onyx TV will cater to the mass market and offer a unique proposition as 'the channel that gives you more for less'. With ONYX TV, viewers can enjoy an exciting new channel that brings them entertaining and exciting Nigerian programming, including Talk, Drama, Comedy, Fashion, Lifestyle, Reality and…… [Read More]
adio Industry Has Changed
Imagine studying media convergence, when one discovers radio. adio has changed over the years. People can now access it online and within his or her own car. Everything has become digital. Without radio, people are not current with the latest songs and artists because of how much it shapes culture. One will discuss radio and its evolution while discussing an actual that took place currently.
adio first occurred in 1887 under the direction of David Hughes who had the first transmission of signals through the use of a Spark transmitter. This particular signal was able to occur at least within 500 meters from its origin to its destination (Anonymous, 2004). "Today, radio is transmitted using a transmitter, communication links, and a receiver (Fardon, 2003, para 2). When it comes to a transmitter, these are comprised of computers that have modems that are sent back and…… [Read More]
Large number of respondents will require large number of questionnaires to be given to the individuals and this would have high financial implications.
Due to the problem of fear of the information that if the Facebook members disclose will be used against them in future, I intend to guarantee them anonymity on any information given and confidentiality by ensuring no names or sensitive information is required in the questionnaires. On the time constraint, the questionnaires will be designed so that it takes small amount of time with few open ended questions. On the financial, the samples taken will be done randomly so that even if it's quite small compared to the whole Facebook membership, it will be representative.
Social networking is considered the as the manner of communication in the 21st century. It refers to the individuals grouping into groups…… [Read More]
The governments of China clearly believe that if they do not ban shows where the premise is based on the voting then it could lead their citizens to want the right to vote in the government on their own opinions. The influence that television has, in this case by indirectly helping Chinese citizens move in the direction of being slightly more "democratic," is seen as a threat- it is hard to believe that television could threaten the national security of a world super power.
The current influence that television has on individual's lives is only growing stronger as technology continues to develop. Recent developments have shown that television will now be in "three-dimensions," so that individuals who view TV can be full immersed in the movie or show they are watching ("ho Needs It"). But is that even necessary when nine out of ten homes have televisions in their homes…… [Read More]
While the quality of Internet phone calls is still not as good as that of dial-up long-distance telephone, more and more users are taking advantage of Internet telephony because it offers free phone calls (Mceal and Elliott, 2002). Internet telephony is straightforward and simple, requiring only an Internet hookup, headphones or speakers, and a microphone.
For online students, Internet telephony offers an opportunity for students to speak to others in their classroom, almost anywhere in the world. In addition, teacher and student communication can be improved by the opportunity to speak to one another to discuss any learning challenges or questions.
Hand-held and wireless technologies are perhaps one of the greatest developments when it comes to online learning (Mceal and Elliott, 2002). According to Fortune magazine, computers will eventually be outsold by phones and organizers that have all the capabilities of a computer and the wireless connections to back them…… [Read More]
Mobile phones are another major area of emerging technologies. Not just for phoning home anymore, mobile phones are becoming more and more robust, integrating full PDA functionality and even permitting streaming video content. Communications providers offer the biggest obstacles in seamless digital streaming, because of the confusing array of services and relatively poor download speeds. Finally, consumers are becoming increasingly sensitive to the possibility of identity theft. As technology becomes increasingly versatile, the potential for the usurpation of privacy rises too. The government has yet to step in decisively and will soon be forced to develop a new wave of consumer protection laws as well as creative laws protecting intellectual property.
Anderson, Mark. "MIT's Energy 'Manhattan Project'" ired News. Aug 11, 2006. Retrieved Aug 12, 2006 at http://www.wired.com/news/technology/0,71574-0.html?tw=wn_index_3
Doggs, Alpha. "Could Your Keyboard Spy on You?" Network orld. Aug 8, 2006. Retrieved Aug 12, 2006 at http://www.networkworld.com/community/?q=node/6550&ts
Gizmodo.…… [Read More]
Market Model Patterns of Change
Market Model Pattern of Change
The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.
Explain the industry and outline the overall wave of change of the specific market structure
The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental…… [Read More]
Inability of Analogous Copyright Laws to Work Well in the Classroom and Society of the Digital Age
Traditional copyright protection laws have for sometime now been unable to give complete protection to the rights of those who 'own' various types of media, ranging from books and articles to photographs and music. In the opinion of some, this change has mostly been as a result of the absence of strict laws needed to improve such rights. As a consequence, a key matter of interest emerges from "Overwrought copyright: The inability of Analogous copyright laws to work well in the classroom and society of the Digital Age" One hugely unexamined area that is a central and important question, is the role the doctrine of 'first sale law' will play in the future of digital copyright laws. The requirement that those who hold copyright transfer the control power of many applications of a…… [Read More]
services management of no less than Apple Corporation. Apple has established a level of basically unparalleled dominance in the form of its product offerings such as the iPhone, iTunes, the iPod and its line of computers and tablets. The points of analysis that have been conducted and that have revealed the sheer excellence and overall performance of Apple include its use of business intelligence, enterprise resource planning (EP), customer relationship management (CM), data mining and intelligent systems. They have built a formidable and singular platform for their own business operations as well as for their consumers. They have even accommodated the preferences and wants of some consumers that are not Apple-exclusive. This would include the embracing of the common MP3 file format, integration with Windows products, the use of Intel chips that were solely or mostly the domain of Windows-based PC's in the past and so forth. ather than try…… [Read More]
LAUNCH OF MICOSOFT'S ZUNE MP3 PLAYE
Dear Sir/Madam, I analyze development launch Microsoft's Zune MP3 player provide logic product unsuccessful. The paper sections: • Introduction - In section outline purpose paper introduce product concept.
Development and Launch of Microsoft's Zune MP3 Player
This paper discusses the development of Microsoft's Zune MP3 player a digital potable media targeting to rival Apple's iPod market. The application was launched in the market in 2006 and it performance in the market was poor owing to iPod's popularity in the market Wingfield, 2008()
Zune is a product in the digital media owned and branded under Microsoft Corporation used for purposes of storing potable media. The product aimed at creating a platform for social ecosystem around product of Microsoft. The portable media has similar functions as an iPod with streaming for X-box via a Zune software and music, TV, media software and movies under a Windows…… [Read More]
In a study entitled Lost on the Web: Does Web Distribution Stimulate or Depress Television Viewing?, it was found out that Web distribution of TV programs positively influenced the overall viewing of TV network programming (Waldfogel, 2007). A joint poll by America Online and the Associated Press reports that 80% of their respondents say that their TV viewing habits remain unchanged despite having consumed online videos. It can be inferred, therefore, that Web distribution of network material can actually become a form of free advertising.
ESACH QUESTIONS and HYPOTHESES
The review of the literature and the study framework lead to the following research questions: Does downloading or online viewing of shows play a role in the TV viewing habits of University students? What are the motivations that drive these students who prefer online downloading and viewing over watching shows aired in cable TV?
It is likewise the review of the…… [Read More]
This is essential to their approach to defining their broader unique value proposition and differentiation as well (Lowrie, 2007). Pepperdine and UCI are using their blogs for branding as much as they are about communicating and collaborating with students and members of the community interested in their areas of research and focus. As a result both the Pepperdine and UCI blogs have created a level of collaboration and initiated conversations through the use of blogs as well. The most advanced multichannel-based approach to using social networking is seen in how UCLA has created Facebook, blogs and Twitter accounts to communicate with students in whatever form they prefer. For some students Facebook is the best approach as they spend the majority of their free time in this social networking application, while others are accustomed to using SS eaders (Wyld, 2008) to quickly read through blogs. UCLA however does not engage in…… [Read More]
The author of this report has been hypothetically named as the new marketing manager of an organization. The organization is looking to enhance their distribution. The author has decided, per the assignment, to look at the channel design decisions in the organization. There will be an analysis and evaluation of the channel design, the channel objectives and the different channel alternatives. There will be a bringing forth of a recommendation on the most suitable design for the organization in question when it comes to channel management. There will also be a brief description of the organization in question and the products/services that are offered by the same. While over-analyzing channel design can lead to excessive second-guessing, it is important to get the channels figured out and aligned correctly.
Per the class text, channel management from a marketing perspective if the overall practice of and focus on getting…… [Read More]
Product Life Cycle
No matter the product, every product goes through what is known as the product life cycle. The stage of the cycle that a product is in dictates how much of a focus the product gets and what will happen going forward in terms of that product being added to, updated or even entirely replaced. The author of this report will speak of a fictional company with a fictional product. The marketing and business strategies for each stage of the product life cycle will be assessed. The organization itself will be assessed as well. While the length, depth and breadth of the product life cycle will vary a bit from product to product and from company to company, every company needs to know where their products are in the cycle and react accordingly.
The fictional company that will be covered in this report is in the consumer…… [Read More]
Mr. Walter King
Savannah, GA, USA 34566
| Network Fundamentals
Proposed Network Layout
This is a tender proposal for the project involving the design and the configuration of the local area network (LAN) aboard Gulfstream IV business jet. The LAN is be used for the provision of in-flight entertainment and communication. This proposal gives the details of the hardware requirement for the completion of the project together with the approximate cost of the project components.
The router that should be used must have more than 20 ports. The best in this case is CISCO 837-K9-64 ADSL Broadband Router.
The memory can be expanded to 48MB
Ports: 24 10/100 ports
Will be wired to use 100T Base speed
Switch-Cisco Catalyst® 2950C-24
The memory can be expanded to 48MB
Ports: 24 10/100 ports
Will be wired…… [Read More]
The internet is a primary source of entertainment, the different cultural music and arts are uploaded on the internet, making the different cultures more accessible to the diverse cultures in other parts of the world. Apart from music and movies, which are freely ready for download on the internet, there is plenty of news on the internet, both in print and video form, which can be accessed by those interested. There is a lot of rebellion towards the use of internet, as some people are of the perception that some of the information from the internet might be prone to human error, and might be misleading to the users. Some authors and researchers have also indicated that there are several negative implications brought about by the internet; these include health, social and interpersonal implications, just but to name a few. Regardless of the criticisms and concern by certain groups of…… [Read More]
viewer ship of Hindi Films with respect to the Non-Asian population in the UK
The Hindi film industry or the 'Bollywood' as it has been referred to have made a significant mark not only in the Indian society, but has had far reaching influence among Indians residing abroad. We shall concentrate on the Hindi films in the UK with respect to the resident Indian population. The United Kingdom alone accounts for about a sizeable Indian population. It is only natural that Bollywood movies find a thriving and a huge revenue generating market in there. Hindi films have made a long standing presence in the British cinema houses for close to about thirty years now. This in itself is a notable achievement. It not only indicates the huge 'desi' presence in the United Kingdom, but also highlights the huge market and enthusiasm for films 'manufactured in bollywood.'
In addition to the…… [Read More]
23 Blue sheet
Info, Societal, Political, Legal -- w / # from Blue sheet]
Alt market + Nonmkt [6 + 7]
analysis Mkt reactions
Select strategic action 
Is it legal and ethical?
Selected? (Yes / No / ait)
Implementation of strategic action for " each" strategy 
Provide details of what you will do to achieve your objective(s)
Id strategy by its # [Identify facts, figures, #s, outside sources}
1. Gather more legal information
2. Get a clearer picture of the RIAA's end game
3. Talk to Sirius, suppliers to see what they are doing
1. Launch PR campaign
2. Develop media relations campaign as well
1. Donate to Congress campaigns to increase influence
2. Build coalitions
3. ork with FCC to determine status of the Inno device
1. Deflect lawsuit long enough to see what the product is actually going to…… [Read More]
Threats to Ownership and Copyright of Intellectual Property
The intellectual property (IP) is defined as an original creative work, which may be tangible or intangible form legally protected by law. (aman, 2004). The intellectual properties include the rights to scientific, artistic and literary works. Moreover, IP covers the invention of human endeavor, scientific discoveries, and industrial design. A current revolution of information technology has made IPs the greatest assets of assets. In the last few decades, there has been a rapid growth of digital discoveries where the IPs of the digital products are in electronic format. However, hackers have taken the advantages of the digital form of IP products by invading and stealing their IP in order to produce the counterfeited products and later sell them online. (Zucker, & Nathan, 2014). IP theft refers to an infringement of patents and copyright through counterfeiting of digital theft. Counterfeiting is an imitation…… [Read More]
will need to create this panel comprised of viewers from the most valuable
demographic segments that represent the most critical viewer audience for
each show. Measuring through the use of online panels and advisory
councils will make the Voice of the Customer (VoC) resonate through these
initiatives, giving them a higher probability of success.
NBC's strategic move away from iTunes was necessary to ensure that
programming content is not commoditized. The initiatives of NBC Direct and
Hulu.com will need to be anchored in the interests and preferences of
viewers, giving them an opportunity to interact both with the stars of
their favorite shows and see how their shows are produced. The next
strategic step in NBCs' move away from iTunes to their own digital content
strategies is the inclusion of consumer-generated media including blogs
where fans can interact with stars directly. This, in addition to creating
viewer panels and…… [Read More]
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…… [Read More]
Cellular service was launched in UK in 1985. Cantel and affiliates of Mobility UK were licenced to operate at 800 MHz. Personal Communications Services (PCS) operating at 1.8 GHz was licenced in UK in December 1995 with two new players, Clearnet and Microcell each receiving 30 MHz of spectrum. Mobility UK affiliates and Cantel each received 10 MHz of new spectrum. PCS service was launched in late 1997. Today, a wide variety of national and regional licenced wireless carriers, along with numerous resale partners, provide wireless voice and data services covering more than 99 per cent of the UK population:
Petro UK Mobility
7-Eleven Speak Out Wireless
NMI…… [Read More]
Cellular Phones in Japan:
It's different here.
Cell phone usage has undergone a tremendous jump in a relatively short amount of time. Indeed, the time has come when one feels slightly "naked" if one is out and about without one. Interestingly, however, cell phone technology within the United States is in its infancy compared to that found over the Pacific in Japan. In fact, the Japanese are so enamored of their cell phones and new cell phone technologies that Japanese companies are striving to create novel and powerful products to keep pace with the overwhelming demand.
Compared to American cell phone technology, Japanese products are truly striking. Indeed, for an industrialized nation, and a "world leader" at that, it is truly surprising to note the tremendous disparity between United States cell phone technology (in use), and the technology available and utilized even in the developing world. Consider, for example, that…… [Read More]
Other cinematic techniques that aided in the telling of the story was simplicity of the focus and frames. ith modern computer animation, shots that pan, move in and out, or adjust focus without cuts are now as commonplace in animation as they are in live-action films. The older style of animation, in which backgrounds were often stationary and hardly ever shifted scale without a cut, is actually better suited to the telling of Alice in onderland. This keeps the focus on Alice and her experience in onderland, scaling everything to match whatever her current body size happens to be and relating importance and relationship by the placement of the various characters and background elements in relation to Alice within the frame. The film and therefore viewer's focus shifts, generally speaking, only when Alice's does, in keeping with the flow and construction of the novel.
Another film technique employed in the…… [Read More]
It is a farce, founded on dishonesty: like the old regime itself. And Alex has become the neurotic, control-freak prime minister, acting on behalf of an ageing, debilitated monarch" notes Peter Bradshaw, the film reviewer of the Guardian. A real-life parallel might be that of a child in a nursing home who carefully controls his or her parent's visitors, diet, and lifestyle. Politically, Bradshaw's implication is that the love parents and children feel can mirror a kind of tyranny. The love of an old parent can distort the feelings that the young have a changing world as they become dependant upon propping up the lies of parents. This suggest that love the young for elderly people can inhibit and even unconsciously prevent the ability of the world to change, as they live for a dying, rather than a new ideal.
The film at its best shows how love, perhaps too…… [Read More]
And indeed, this is a man without a country, because he not only doesn't fit in with the white man, he doesn't mesh with the older people within his culture.
The antagonist in this story is the white man's world of greed and "civilization." The values that the white man holds certainly clash with the Indian. The white man's beauty is in palm trees of California (that stand "stiffly" by the roadside while a struggling pine tree on a rocky outcropping is more beautiful), and the white man's beauty is also rows of fruit trees like military men all lined up perfectly. That is a man-made world, made by the antagonist in this story. The antagonist in this story is also the sociology professor "and his professing"; this professor won't have to worry about his student anymore and the student won't have to worry about "some man's opinion of my…… [Read More]
Is Mountain Dew's advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
Mountain Dew's latest advertising campaign as defined in the recent BusinessWeek article Mountain Dew Wants Some Street Cred (Stanford, 2012) is directed to the right market segment, who are young adults in the 18- to 24-year-olds. The advertising strategy is attempting to reach multiple new audiences while staying solidified on its primary core target market. This strategy will be challenging to accomplish with only Mountain Dew itself, hence the decision to launch Code ed and LiveWire, two new beverages. With these two new beverages, Mountain Dew has a better chance of accomplishing the goals as defined in their advertising campaign.
The foundation of any effective marketing strategy must begin with the actual product and the value it delivers…… [Read More]
The Blu-Ray player is a media player that is produced and marketed by the Sony Corporation. It was first introduced in Japan in 2000. Over the course of the next several years, the Blu-Ray entered into competition with the DVD, in particular the HD DVD that was championed by rival Toshiba. In early 2008, Toshiba announced that it was going to discontinue the HD DVD, effectively ceding the market for movie playing formats to Sony (Toshiba, 2008). The two products were competing as digital video formats for playing movies and television shows in particular. The result of this move is that the Blu-Ray was expected to be the dominant format for this service offering. That has not come to pass, and this paper will seek to explain why, from a marketing perspective.
There is a brief note to be made about the historical context. Sony engaged…… [Read More]
Social Media etailing Applications: Opportunities and Threats
How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for etailers Today?
This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a description of optimal business strategies for social media applications, the pros/cons of using these tools in the industry, and some representative case studies concerning companies that succeeded and some that recently failed in their use of social media. Finally, the study provides a summary of the research and important findings is followed by a series of recommendations concerning how retailers should use social media technologies in their own businesses in the concluding chapter.
Social Media Business Applications
Chapter…… [Read More]
Online Collaboration: How and Why?
What is Online Collaboration?
Online Collaboration bases the system on what have been started by the earlier PC networking system. Users in certain local area and other network are capable to communicate each other on their PC by swapping files and mails in text file, although during the early time it was limited to text data in small size. As technology has developed more sophisticated facilities, it is possible for people to use the complete system to transfer information anywhere in seconds, enabling people to cut time and travel and having the whole work, outline, discussions and commands transferred through the wire.
People are depended on computers to connect to each other nowadays. With the emergence of the internet, many industries will find an open door to spread the news and support the growth to anywhere in the world. Controlling the whole world's business will…… [Read More]
The first scene of Spike Lee's Do the Right Thing presents Senor Love Daddy (Samuel L. Jackson) in his element as morning radio host. Shot in one long take, the scene begins with an extreme close-up (ECU) of an alarm clock bearing the time 8 AM, a large silver radio microphone, and Senor Love Daddy's mustached mouth; he is obviously an African-American male. In addition to the ringing alarm clock, his cry of "Waaaake up!" alludes to the potential of the film to awaken increased racial consciousness. The camera gradually zooms out to reveal more of his face. Senor Love Daddy wears dark sunglasses in which a reflection mimics a pair of eyes. Later, his word play cleverly coincides with the unique shot of his eyes, as he says, "I'z only play the platters that matter..."
In the background, soul music plays softly so that it does not…… [Read More]
The author of this report has been presented with a hypothetical situation as ZXY Corporation where a new building has been procured. This building will be the site of the new information technology (IT) and other infrastructures. However, the current setup is very raw and unfinished and this obviously needs to change. The facets of the information technology setup that will be addressed in this report will include a plan to provide secure access for all users, a viable password policy in terms of complexity and other important factors, a cryptography method to ensure that vital data is encrypted, a remote access plan to ensure that remote access to the network is done in a viable, functional and secure way and a thorough plan to protect the network from malware and various other types of malicious attacks such as phishing, social engineering and so forth. While the overall facets…… [Read More]
body worn cameras for the police, and the policy for using them.
Most police executives claim that their biggest problem is not about the choice of the technology to adopt; it is finding the appropriate combination technologies to use in a particular jurisdiction depending on such factors as its funding levels and crime problems. Deciding on the suitable combination, however, requires one to understand fully how each technology works. Leaders in police departments who have adopted body-worn cameras claim that the cameras are quite beneficial. According to them, the cameras are important in documenting evidence, training officers, resolving and preventing the public's complaints, enhancing police transparency, accountability and performance (Implementing a Body-Worn Camera Program ecommendations and Lessons Learned). Furthermore, since the police can now use the cameras on their cell phones to take video recordings of their encounters, the body-worn cameras ensure that the police departments capture the…… [Read More]