217+). It is not only the consumer, then, who might be affected by cost; producers also might be reluctant to grown or process organic foods unless they believed that consumers would continue to be willing to pay the price of the organic foods. Their study focuses "on the benefits associated with segregation and labelling strategies that are commonly gauged by the size of premiums consumers are willing to pay for non-biotech foods" (Moon and Balasubramanian, 2003, p. 217+).
The results Moon and Balasubramanian got from their study seemed to prove that the demand for non-biotech foods (if not 'health foods' or 'organic foods' per se) would "arise from the following: "risk perceptions about adverse health effects, environmental concerns, moral and ethical considerations, and negative perceptions about the growing role of multinational corporations in farming" (2003, p. 217+).
That did not mean all British consumers would automatically be willing to pay…… [Read More]
The idea behind organic food is a good one, in that it implies there is food that is free from pesticides and other chemicals that would be found on more "standard" food. Going organic can also imply the way a type of food was raised, and how it was cared for during the process. People who buy organic produce want items that are free of residue, and people who buy organic meats and poultry want animals that were raised in a particular way based on what they were fed, how they were caged, and how they were killed in order to be consumed. Despite the growing interest in organic food, however, there are concerns that the people who raise them are not really providing anything different from more standard fare, and that the public is just being charged extra based on the idea of what they are allegedly…… [Read More]
and, for what it is worth, there are no studies that conclusively prove thus far that eating organic leads to better human health, and even if there may be some anecdotal evidence that eating organic makes people 'feel better,' such organic consumer's better health is likely rooted in their greater education about the environment, affluence, access to better quality of food, and overall wealth, a kind of correlation but not causation of two possibly unrelated factors.
The fact that organic is not synonymous with health is further underlined by the dizzying amount of products bearing the term organic. As a cursory glance at the supermarket will yield evidence that the term 'organic' is no longer limited to produce. There are organic cereals, Pop Tarts, cookies, and potato chips. These products are manufactured from substances that meet the government's standards for what is organic, presumably because they are made from grains…… [Read More]
Today's world is becoming increasingly more complex and fast-paced, which has caused many people to adopt a catch-as-catch-can attitude towards their food. We have become accustomed to receiving things instantly, hence the popularity of fast food restaurants, and we have also become accustomed to receiving larger portions of food. Food today is more processed, refined, pre-packaged, and instantly available than it ever has been at any time in our history to date.
However, such convenience and processing comes with a price. Fast foods, prepackaged foods, and other "convenience" foods are loaded with fat and sodium, not to mention all the chemicals, preservatives, and additives they contain. One source (McGraw, p.133) estimates that eating out at fast food restaurants five times a week compared to having a healthy meal prepared at home adds an additional 280 calories a week and 14,560 calories a year to a person's diet. This…… [Read More]
Organic Food Motivation esearch
The fiscal crisis of 2009 did not dissuade people from digging a little deeper into their noticeably thinner wallets to pay a lot more for food that they can trust. Sales of organic food rose by 5% during the global financial crisis, sustaining the trend from 2000 through 2008 when organic food sales rose 15%. The purpose of this study was to determine the primary motivational factors for purchasing organic food by those shoppers who regularly buy organic food for their own consumption. The participants in this study shopped regularly for organic foods and despite the steeper prices, considered organic food to be a good value. The subjects were primarily attracted to organic foods because they perceived it to be better for them, but many study participants also expressed environmental concerns. Subjects in this study were relatively young, with a median age of approximately 30 years,…… [Read More]
The current food distribution system exists for economic reasons, not of pure malice. The current food distribution system "…does involve transportation costs, but it also puts food production where it is cheapest," in the most fertile areas of the country and away from urban centers. (Cowen). Putting them near areas where people actually live would not only be an inefficient, sub-optimal use of that land but would also reduce the amount of land available for housing. Under Pollan's system, urban areas in regions with relatively limited amounts of arable land will have a scarcity of affordable food.
The use of fossil-fuels is what allows the world to sustain a population nearing 7 billion people. Norman orlaug, founder of the green revolution, "…estimates that the amount of nitrogen available naturally would only support a worldwide population of 4 billion souls or so." (Hurst) Thus, about 40% of the world's current population…… [Read More]
Organic Food Purchases by German and Italian Consumers
The organic food market in Europe is increasing, over the last decade growth in demand has increased in double digits, rising to €26.2 billion in 2014 (IFOAM, 2015). This growth is expected to continue, with consumers appearing to association many positive character tics and benefits. In research undertaken by MINTEL it was found that organic food was perceived as healthier and safer; 46% of Germans and 50% of French consumers surveyed by the organisation stated they believed it was safer that non organic food due to the absence of pesticides (MINTEL, 2015).
The trend towards organic food which is often sold at a premium price, may be argued as interesting, as it has been occurring at a time of economic hardship, when discount supermarkets have been thriving (Puelles, Diaz-Bustamante, & Carcelen, 2016). This pattern indicates that those buying organic food may perceive…… [Read More]
When it comes to the great debate over whether it is healthier to eat local foods or organic foods, there are arguments to be found on both sides. But at the end of the day, one has to decide what one is really seeking to achieve by choosing one side over the other. Organic foods are typically labeled or certified organic, meaning they are non-GMO and thus are naturally grown. Local foods are typically fresher and seasonal, meaning they are going to have a more authentic and more robust quality and character to them (though there is no guarantee they are raised or grown non-GMO). Nonetheless, consuming local foods comes with the added benefit of supporting local farmers and the local economy. Plus, with local foods, one is more likely to be able to know for sure that one is getting quality foods from quality farmers whom one can…… [Read More]
Tesco is the leading grocer in the UK, with a 28.15 share, putting it ahead of ASDA (16.6%), Sainsbury's (16.1%) and Morrison's (10.8%) (Statista, 2015). The company sells a wide variety of goods, including non-grocery items, and it does so with stores in a wide variety of formats. The competitive environment is intense, with low-cost providers aggressively targeting market leaders like Tesco in a bid to gain market share from cost-conscious consumers (Yeomans & Armstrong, 2015). Tesco's strategy, as the market leader, is to appeal to as broad an audience as possible. As part of this strategy, the company has a number of different initiatives, including a range of own branded-goods. These include Finest, Organic and Healthy Living. Organic is tied into the drive to appeal to customers who are less price-sensitive, as purchasers of organic products have demonstrated a willingness to pay a premium for a specific attribute, in…… [Read More]
Intrapreneurial Opportunity Within 3 Squares Restaurant
Identification of the Opportunity
Squares Restaurant has identified various opportunities it intends to pursue. The most interesting opportunity is the company's strong interest in things like organic eating, healthy diets, and the ability to combat food deserts. The area in which the establishment is located lacks quality food options. Therefore, the company has an opportunity to market healthy, organic food options that can improve the quality of lives. As the baby boomers enter the seniors' age and as the society develops a strong interest in the quality of life, the company can approach this opportunity from various angles to succeed and differentiate from other eateries.
An Assessment of the Opportunity
Today, organic food is one of the growing trends. The consumer demand for organic food has been on the rise in the last five years, which means 3 Squares Restaurant may reap, from such…… [Read More]
And in response to big power lobbying, Senate and House Republicans on the Agriculture appropriations inserted a provision in 2005 into the department's budget, which would allow the use of certain artificial ingredients in organic foods. Many players in the organic industry today also argue that they are willing to use some synthetics in producing organic food. Joseph Mendelson and other advocates of strict organic standards argue that these provisions will open a "Pandora's box," allowing big organic food producers to lobby for further loosening of the USDA standards (arner).
The downsides of big food producers going organic is well-illustrated by the experience of hole Foods Market. It grew out of a small vegetarian store opened by Mackay and his girlfriend in 1978 in a garage in Austin, Texas. In 1992, the company went nationwide, opening stores in several cities. Now, the company owns more than two hundred stores across…… [Read More]
From an environmental perspective this work demonstrates the fact that the growth of this movement has been reinvigorated as a result of the fact that many have come to understand how dangerous many of the chemicals used in commercial agriculture are to the earth and the body. "The last few years have seen the issues of BSE, genetically modified foods, hormone disruption and antibiotic resistance come to the fore and there is a greater recognition that what we eat is vitally important to our health." She notes that many of the pesticides and herbicides we have used in the past have been a destructive force and are no longer even considered safe, but were deemed so prior to the modern research that has more scientifically established their unwanted and pollutant effects on both the body and earth.
Organic Food Benefits. Nutiva. Organic Food Association. 2003. http://www.nutiva.com/nutrition/organic.php.
This informative article demonstrates…… [Read More]
The ambition is to promote organic chocolate and its implied benefits outside of historically niche markets.
One year marketing objectives include a penetration of U.S. sales markets, where it is predicted that by 2011, the organic chocolate market will have experienced a 71% increase in sales over five years. It is the ambition of Everday to have accounted for every 20th bar of chocolate bought in the United States by that juncture. This would make for a market share of 5% by 2011, which would in all likelihood make Everyday the biggest organic player in the candy bar market.
Knudson, .A. (2007) The organic food market. Online at http://184.108.40.206/search?q=cache:GahEBVSBncJ:www.aec.msu.edu/Product/documents/orking/organicfood1.pdf+%22health+food%22+market+growth&hl=en&ct=clnk&cd=7&gl=us
Organic Nature News (ONN). (2009). Organic Chocolate. Online at http://www.organic-nature-news.com/organic-chocolate.html
Organic Trade Association (OTA). (2009). hy Choose Organic Chocolate? The O'Mama Report. Online at http://www.theorganicreport.com/pages/194_what_s_behind_organic_chocolate_.cfm… [Read More]
1. The taster determined 11 of the 14 samples correctly. Three samples were incorrectly identified. Thus, the taster received a statistical score of 88%.
2. The results failed to support the null hypothesis. There was obviously a difference between the organic and conventional food items.
3. This output indicates that while there is a difference, the margin of 10% is too small.
4. The test indicated that for greater than 50% of the time the taster was able to identify the differences between organic and conventional foods.
5. For the next test, I would most likely use one fruit and run multiple tests with a single piece tasted each time.
Fullion, Laurence & Arzai, Stacey (2002), Does organic food taste better? A claim substantiation approach. Nutrition & Food Science, 32(4): 153-157.
Padel, Susanne & Foster, Carolyn (2005), Exploring the gap between attitudes and behaviour: Understanding why…… [Read More]
Some of these nutrients are extremely valuable to humans, such as the salicylic acid that can be found in tomatoes and is the same chemical found in aspirin (orthington 990-991). Considering the benefits identified with aspirin use, who wouldn't rather get the same effects from a natural and pleasant tasting source instead of a bitter pill?
Not only can organic produce provide valuable nutrients better than traditional produce, but the absence of pesticides and other chemicals used on conventional farms is also a boon to the consumer. Synthetic chemical pesticides and herbicides have a notorious history of being dangerous carcinogens. The highest death rates in the United States of certain cancers can be found in the rural farming areas of the country. Migrant workers have also demonstrated abnormally high rates of cancer that have been shown to be linked to herbicide and pesticide use (Steingraber 64). If these substances are…… [Read More]
Food Choices in Australia Today
Consumers in many developed nations are experiencing a veritable epidemic of obesity, a trend that has been exacerbated both by an increasingly sedentary lifestyle as well as the types of foods that are consumed. Fast food and high fat content have also contributed to these trends, and the healthcare costs associated with treating obesity are enormous. Furthermore, unhealthy food choices during the formative years in early childhood can also result in a lifetime of weight-related problems, making the need to identify factors that influence food choices in a given setting a timely and important enterprise. To this end, this paper provides a discussion concerning three of the most important factors that have been identified by researchers as potentially influencing food choices in Australia households, which are food availability, individual preferences for flavor and taste and, increasingly, the environmentally responsible manner in which foods are produced.…… [Read More]
Foods Market Marketing Plan
Whole Foods Market, El Paso, Texas
The Whole Foods chain was founded in Austin, Texas during 1980, with just 19 employees and a single storefront. Today Whole Foods has grown to 310 stores throughout the United States and United Kingdom. The unique value proposition While Foods offers customers is the revolutionary concept of providing natural foods, locally grown and sourced from suppliers who can meet exacting requirements, free of artificial flavoring and preservatives. The mission of the company is summed up in the intersection of While Foods, Whole People and Whole Planet. The combining of these three elements is the cornerstone of the supply chain, sourcing, logistics, retailing and customer service success the company has achieved (Lewis, 2006). In defining the marketing plan for opening a While Foods Market in El Paso, Texas, the most critical success factors are to define the optimal product…… [Read More]
Fast Food Delivery
Green Bean Delivery delivers fresh produce to the door of customers who sign up for deliveries. So instead of purchasing produce (fruits, vegetables, dairies) from the grocery store (and not knowing where they come from -- Mexico, California, South America), Green Bean Delivery does all the work for you. The only question is: where do Green Bean's products come from? To find out, some investigative work was needed. This paper will show who is behind the produce that Green Bean Delivery delivers straight to the door of its customers, how it is produced, what goes into the process of growing, harvesting, transporting and preparing the items that are then sorted and shipped to customers.
The number one claim of Green Bean Delivery is that it uses organic produce and natural groceries to please its customers. This is a great claim and one that makes a lot of…… [Read More]
Organics trip to the local grocery store will reveal that organic vegetables and fruits not only look better than their non-organic counterparts: they are in many cases also not that much more expensive. As a result, many mainstream supermarkets are starting to carry organic lines of produce, offering more choice to consumers. The Albertson's chain in ashington State recently started stocking shelves with organic coffee; UK food retail giant Safeway added organic meats to its shelves, all of which is locally produced. Increasing numbers of packaged foods are being made with organic ingredients and many of them don't cost more than non-organic counterparts. However, the organic food industry still has a long uphill battle to fight. Organic agriculture is a system of production that eliminates "the use of synthetic inputs, such as synthetic fertilizers and pesticides, veterinary drugs, genetically modified seeds and breeds, preservatives, additives and irradiation," replacing them with…… [Read More]
Genetically Modified Crops -- America says 'Yes' while the European Union and the Sudan says 'No!
Recently, the famine-stricken nation of the Sudan turned away an entire load of crops and seeds that could have filled the bellies of many of its hungry citizens. hy did it do so? as it madness? No, it was because of the fact that the products in question contained genetically modified crops. "Eat GM or Starve," said the United States, according to an association designed to prevent the introduction of GM crops into the international as well as the national food supply. (OCO, 2004) Proponents of these crops, however, pointed out that the genetic modifications were to make the crops more disease resistant and hardier to the harsh climates of the Sudan.
Genetically modified crops remain one of the most controversial agricultural issues today. Despite fears regarding the safety of these so-called franken-foods,…… [Read More]
There are many different perceptions that people have towards their food. On one end of the spectrum "people live to eat" and they place a high value on the quality, taste, presentation, and the environmental factors that enhance or detract from their experience of their favorite meals. However, people on the other side of the spectrum, take more of an "eat to live" approach to their personal nutrition. People in this camp are focused more on the quantity, convenience, and potentially some of the health consequences of their meals. In my opinion, these two perspectives represent the poles of the spectrum in which there may be a variety of points that exist in between these two extremes. One article written by David Sedaris, "Tasteless," exemplifies something I believe is close to one end of the spectrum while another article written by Anthony Bourdain, "Food is Good," is in…… [Read More]
Organic Pet Store
The legal and regulatory environment for an organic pet store is relatively straightforward, with limited regulations. All of the products must be approved by the FDA, which means that all suppliers need to go through this process (FDA, 2011). Food that is advertised as being organic must be certified as such, either through the USDA or the Oregon Tilth. No generic organic certification is allowed -- all products sold as organic in the store are subject to the regulatory process. There are few major influences in the global, economic and technological environment, although organic pet food demand may be correlated to consumer confidence and discretionary income measures. The economic environment is challenging, since the economy is presently growing slowly and consumer confidence is relatively low (Conference Board, 2011). That said, consumer spending is rising (BEA, 2011) as the result of high confidence levels among the upper 20%…… [Read More]
Organic Pet Food
For the financial perspective, there should be targets for revenue, net income and contribution margin. Revenue is critical, because the company needs to bring in enough cash to conceivably run the business. Net income is profit, which is the objective of every business owner. Revenue target = $100,000 in the first year. Net income target = profit in the first year. Contribution margin is the amount of money that is left over after variable costs (in this case cost of goods sold) for the coverage of fixed costs. This target should be set at 20%, so as to leave some room for profit.
For the customer value perspective, three metrics are customer retention, customer satisfaction and brand recognition. Retention is a measure of how many customers are return customers. The target here can be 50% initially. Obviously return customers are critical for the long-term growth of the…… [Read More]
Food, Technology and Class
The digestive divide:
Food, technology, and class and the changing eating habits of Americans and people around the globe
Much has been written about the 'digital divide,' or the fact that poorer people tend to have less access to cutting-edge technology and are thus disenfranchised from many educational, vocational, and personal opportunities for self-improvement. However, this digital divide is also seen in the different eating habits of the social classes, only in reverse. Today, wealthier people have access to simpler, healthier food that requires less technology to produce. Once upon a time, bitter greens like arugula and fish like salmon were the foods of the poor while the rich dined on heavily spiced meats and alcohol. Today, the equation has been reversed. Wealthy people can afford to eat organic produce and wild-caught fish. But walk into any disadvantaged neighborhood and you will find a bodega that…… [Read More]
Energy moves between producers and consumers/decomposers, and the nutrients from soil or air (minerals, etc.) move into the producers and the consumers. All are linked together, regardless of the biome, but food levels have tropic levels and positions. This starts with a basal species that feeds on no other living creature, then moves up to where something consumes something else in order to survive:
(Yellow line is transfer of energy; red arrow is transfer of nutrients).
Simple Biome Food Web of an Arctic shore area
1. Within our example, the primary producers are the zooplankton and phytoplankton which are consumed in part by every other animal in the food web except the top carnivore. The top consumers are the carnivores (polar bears, orca) that subsist on the top mammal and bird consumers (seals, walruses, penguins). This level also consumes the fish level, but also, at times the crustacean (D) levels.…… [Read More]
How Fast Food Restaurants are Reacting to the Shift to More Organic Foods:
To remain competitive, fast food restaurants have had to turn to
innovative products, often redeveloping their product lines, to meet the
changing demands of consumers for organic foods specifically, and healthier
foods in general. The demand for organic foods has been the mechanism for
industry evolution. As noted, McDonalds phased out their supersize menu
items, in response to society's growing health concerns. In addition,
they've begun to offer more healthy menu choices, such as low-fat items and
fresh salads, to their customers, as well as promoting healthy lifestyles
in their marketing campaigns. In the New England area, McDonald's even
replaced their coffee with Newman's Own Organic blend, in an attempt to
take further advantage of more organically-discriminating tastes of
consumers. This move has been well-received in the region. In
addition, new fast food restaurants are being introduced…… [Read More]
A report by Elliot (2009) also refers to other positive aspects of organically grown food. "…research found higher level of antioxidants -- which help the body to combat cancer and cardiovascular disease -- in organic foods" (Elliot, 2009).
In the final analysis it seems from the literature that there is overwhelming evidence to link pesticides in food with serious health issues and problems in children. This is especially critical with regard to very young children who may suffer from cancer and developmental problems as a result of exposure to food that has been contaminated by chemical pesticides. This leads to the recommendation that more should be done by the health authorities to ensure that young children in particular are not exposed to food that may be detrimental to their health.
Bunin G. ( 2000) What Causes Childhood Brain Tumors? Limited Knowledge, Many
Clues. Pediatric Neurosurgery, 32, pp. 321-326
Cancer…… [Read More]
USDA Certified in Organic Beef on a Family Owned anch
Becoming a certified organic farmer is an expensive and time-intensive process, and, accordingly, a significant decision for any small farmer. The problem is to understand the process by which a family owned ranch could become USDA certified for organic beef. What are the necessary steps and important factors to consider from beginning the process to marketing to retailers?
Understanding USDA Organic
The government-managed organic food certification program is USDA Organic. Within this certification system, organic food production follows guidelines laid out in the Organic Foods Production-Act of 1990 and amended according to Public Law 109-97, Nov. 10, 2005. These regulations take into consideration site-specific conditions "integrating cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity." (USDA Agricultural Marketing Service, 2011) Included in OFPA are rules for farm planning, livestock handling, use of pesticides…… [Read More]
Even if not organic, they have the sustainability marketing advantage of being positioned as more 'local'
Internationally, there is a great deal of competition in the international organic wine market. Germany has made a substantial investment in growing its product, and the German government was one of the first to invest in organic wine production, followed by France, Spain, and the United Kingdom (Worldwide organic wine consumption on increase, 2010, Wines from Spain).
Kudler's wines are known for their accessibility, as are most California wines, in general. A New World wine source that is now in competition with many European wines for quality and diversity, "international demand for California wines continues to grow rapidly. In almost 20 years, exports have increased from $35 million in 1985 to a record $808 million in 2004. This is an average increase of almost 20% per year (Welcome to the Golden…… [Read More]
Another important factor for Italy is the fact that, although the food and beverage market is shrinking, certain geographic areas in the country are experiencing a lack of this service. This can be used to perpetuate the public perception of scarcity, which can then be mitigated by Kudler's products. In creating a communications strategy for Italy, the two main factors to focus on are therefore nice markets, specific brands and specific geographic areas where the perception of scarcity can be used to sell products (Aruvian 2010).
Advertising and Promotion Programs
Three distinct channels that can be used by marketers for maximum effect include the sales channel, the product channel, and the service channel (Kwik 2009). Specifically, what
Kudler needs to do in its target countries is to differentiate its products in the target markets. In Canada, for example, it needs to specifically differentiate its wines. Although there is an underserved…… [Read More]
sustainability foods eaten humans impact environment. hich foods highest impact environment? hich foods smallest? hy? How, individuals, make decisions-based data? Should information shape public policy? If, ?.
There is presently much controversy regarding sustainability and the diverse strategies people could use with the purpose of getting actively involved in helping the environment. The modern society has seven billion individuals and it is important for the authorities to be able to provide for the needs of these people. A great deal of crops and livestock are raised around the world and dominate most rural landscapes. However, the masses know very little regarding how these resources damage the environment as a result of synthetic fertilizers, pesticides, herbicides and methane gas.
Traditional agriculture has developed into industrial agriculture as society started to express more and more interest in experiencing progress when considering food production. Scientists have started to introduce additives as a means…… [Read More]
" (Guelph Food Technology Centre, 2008) This report additionally relates four "meta trends" in the packing industry which are those of:
2) Health and wellness;
3) Upscale experiences; and 4) Sustainability. (Guelph Food Technology Centre, 2008)
The work entitled: "Generational Change and Marketing Indicators" states that five decades ago "when supermarkets were 'stores of the future' retailers and manufacturers pretty much knew where to find their customers. Food came from food stores; drugs from drug stores and cooked meals were consumed at drive-in or sit-down restaurants." (Mogelonsky, nd) it is important to know where shoppers intend to buy their food today. Generation Y, at a total population of 72 million, is an important consideration for marketers. Potato chip shopping including tortilla chips and pretzels are stated to "round out the top three snack categories, with household penetration rates of 76 and 62% respectively." (Mogelonsky, nd)) Also noted is…… [Read More]
American Food Uses and Abuses
The uses and abuses of food in America are becoming clearer everyday mostly because we can no longer avoid the obvious concerns about the public's poor dietary health and obesity. This concern is leading us as a nation to take a closer look at our love of fast foods and the alternative ways for us to gain access to easy and convenient food that may or may not be healthier. It turns out that even as we look to organic or locally produced food, we cannot get away from safety and health considerations. The fact is that America's food preferences are tied closely to what it means to be an American and this often means they are tied to us using ingredients that are often first about simplicity and profits (Corporate Accountability, 2011).
We know that a good deal of what we eat is processed…… [Read More]
98 million farmers. It is reported that in a review of sustainable agriculture projects findings show that "average food production per household increased by 1.71 tons per year (up 73%) for 4.42 million farmers on 3.58 million hectares, bringing food security and health benefits to local communities. Increasing agricultural productivity has been shown to also increase food supplies and raise incomes, thereby reducing poverty, increasing access to food, reducing malnutrition and improving health and livelihoods." (Independent Science Panel, 2003) Sustainable agriculture results in low-cost and readily available food resources being gained by consumers since organic food is safer. Specifically it is reported that: "Sustainable agricultural approaches draw extensively on traditional and indigenous knowledge, and place emphasis on the farmers' experience and innovation. This thereby utilizes appropriate, low-cost and readily available local resources as well as improves farmers' status and autonomy, enhancing social and cultural relations within local communities." (Independent Science…… [Read More]
Purchase of Organic Food in Germany and Italy
Answering the esearch
Understanding the Term Organic
The Impact of Understanding on Purchase Decisions
Education and the Purchase Decision
Education and Attitudes
Culture and the Purchase of Organic Food
Culture and the Attitude to Organic Food
The research was conducted with a sample of 50 respondents; 20 in Germany and 30 in Italy. Only questionnaires which were fully completed included in the findings analysis. All respondents were either solely or jointly responsible for the purchase of groceries was in their household. This binding section starts with a presentation of the descriptive statistics for the samples in both countries, before moving on to an examination of the various questions which guided the research, and a testing of the hypotheses assessing the impact of education on attitudes towards organic food and intention to purchase, and cultural differences between those residing in…… [Read More]
Whole Foods Market
Significant key points
Key financial indicators
Graph of sales growth from year 2002 until 2011.
SWOT and TWOS analysis
TOWS Strategic Alternatives Matrix
Pros and Cons
Evaluation and control
The Whole Foods Market is a progressive and focused corporation with presence in three developed markets including U.S., United Kingdom, and Canada. The company has achieved growth since its inception. The increasing market share of the company has enabled it to expand in international markets. The company envisions becoming global leader in organic and natural foods market. The competitors in the sector are large stores, supermarkets, and retail outlets with increased presence. The product range of these companies includes a number of related products along with the natural and organic foods.
The company requires maintaining its double digit growth strategy and aims to expand in global market. However the cost of natural and…… [Read More]
he new organic smoothie can be made out of the same fruits as regular smoothies commercialized by Orange Julius.
he objectives of the marketing plan and marketing strategies include: increasing the market share by 10%, increasing sales by 12%, developing the image for the new organic smoothie, and expanding the company's overall image.
As mentioned above, more and more people turn to organic food, which means the company must take advantage of this market expansion period. Even more, after the new organic smoothie will be strongly established in customers' buying preferences, it is recommended that the company develops other types of organic food.
When launching a new product, the marketing mix is very i8mportant, as well as controlling the launch and the immediate period. he target market for the new organic smoothie is consisted of individuals aged 14-60, with medium income, medium to high education, health oriented. It is recommended…… [Read More]
One food blogger, comparing the price of organic crackers noted that "Carr's crackers were only $3.79 at Whole Foods" but "$4.39 at Haight Street Market, $4.25 at Say Cheese" in her area (Levin 2011).
This seems to be a wise strategy for Whole Foods, given that it cannot compete on price without sacrificing its core values. "There has been much consolidation in the supermarket industry in recent years. The surviving players have realized that they cannot be all things to all people. Instead, they are attempting to do the things they do best better than their competition" (Inlay 2006). In contrast, SuperValu's strategy has been to expand as swiftly as possible and offer value-based savings on a wide variety of goods, including fuel and pharmaceutical items as well as foods. It acquired the Albertson's grocery chain (another mega-store), further increasing its outreach across the nation.
One of the dangers of…… [Read More]
Whole Foods Market is one of the top retail stores dealing with organic and natural foods in the United States. The company operates and owns a chain of organic and natural foods supermarkets across the United States and Canada. In essence, the company has been able to reach large number of customer by operating through several subsidiaries, and Whole Foods is the first company in the United States to be awarded the first "Certified Organic" grocer. Whole Foods Market was incorporated in 1978 and started the organic and natural foods business in 1980. Within the last 35 years of its operations, the company has become the largest retailer in the organic and natural foods. The success that the company has enjoyed over the years makes the Whole Foods and ABC Company considering integrating their business portfolios.
Objective of this report is to provide a top-notch advice to the…… [Read More]
esource: Kudler Fine Foods Virtual Organization
The importance of marketing: Kudler Fine Foods
The food business is a very volatile industry. ecently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales reached an estimated $10.3 billion in 2003, up from $3.5 billion in 1997" (Dimitri & Oberholzer). However, because prices of organic foods tend to be higher than those of standard-grown products, demand can be volatile, particularly during an economic downturn. When people are concerned about affording basic necessities, buying organic is less important to them. Kudler must use marketing research to determine if demand for organics is continuing to grow at a rapid pace, or is leveling…… [Read More]
In the case of Wal-Mart, Kellogg, and other companies that have introduced organic versions of processed foods, organic often seems more like a marketing technique, not a seal of health.
No matter how carefully I avoided using the word 'organic' when I spoke to groups of food enthusiasts about how to eat better, someone in the audience would inevitably ask, What if I can't afford to buy organic food? It seems to have become the magic cure-all, synonymous with eating well, healthfully, sanely, even ethically, he complains (Bittman 2009). Organic food has become synynonmous with health and a high price, and so health and high prices have become interrelated in the public's mind. Rather than enhance the public's desire to purchase healthy food, not being able to afford organic produce has become kind of an excuse -- 'I can't afford to buy organic, so why bother.'
Organic food is not…… [Read More]
Whole Food Market Inc. (WFM) is one of America’s largest food products supermarket chain. The company refers to itself as “America’s healthiest grocery store” and submits that its food products are “the finest natural and organic foods available” (WFM, 2017). The foods the company stocks are largely devoid of hydrogenated fats, artificial preservatives, sweeteners, and flavors.
2. Current Strategic Position
2.1 Mission, Vision, and Values
The company’s culture is founded on eight core values. These include:
a. Sale of high quality natural and organic products
b. Satisfaction, delightment, and nourishment of customers
c. Support for team member excellence and happiness
d. Creation of wealth through profits and growth
e. Service and support for the local and global communities
f. Practice and advancement of environmental stewardship
g. Creation of ongoing win-win partnerships with suppliers
h. Promotion of the health of stakeholders through healthy eating education
Over the…… [Read More]
Strategic Review -- Whole Foods
Organizational diagnosis of Whole Foods, Inc. involved environmental and institutional analyses. The environmental analysis involved categories of political, economic, social, technological, geographical, community relation and informal sector network, seeking to discern opportunities and threats. The institutional analysis involved categories of organizational role & profile; membership; programs and services; resources and capabilities; management systems; and external links, seeking to discern strengths and weaknesses. The combined environmental and institutional analysis and their charted results the Company's nature and interactions for more fluid integration of Whole Foods, Inc. into ABC Company.
Analyzing the external forces affecting Whole Foods to see the options open to the Company (ffw.org.ph, n.d.), one can see significant opportunities and threats to the Company.
Whole Foods arket, IP.LP is a U.S. based supermarket specializing in natural and organic foods and having 300+ stores in the United States, Canada and the…… [Read More]
profiled for this exercise are Whole Foods and Trader Joe's. Whole Foods is based in Texas and has spread across the country as a retailer of organic, gourmet and natural foods. The company has expanded into Canada and the United Kingdom. Whole Foods also made a major move in the United States when it acquired Wild Oats, which was its major competitor at the time. The deal ran into trouble with the Federal Trade Commission but was ultimately allowed to go through, since there is nothing stopping other grocery stores from selling the same type of foods (Gogoi, 2007).
Trader Joe's is a competitor to Whole Foods, but one that remains only in the United States and it has typically expanded by building new stores. The company does not just have natural foods but it competes for roughly the same customer base as Whole Foods, and most customers of one…… [Read More]
Marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing quality. This was regardless of the value. They now put a greater stress on convenience and price in comparison to other features when ordering for themselves. Kraft Canada wants to come up with a way to not just market to the parents, but also to their children in a way that is effective and that can be traded in a way that is appealing (Kraft Foods Canada:Targeting The Millennials 2014). It is evident to the company that such transitions…… [Read More]
Whole Foods is a grocery retailer. They operate in a single operating segment according to their Form 10-K, which is "natural and organic food supermarkets." Within this single business, there are multiple customer segments that Whole Foods seeks to serve. Using different segmentation methods, such as demographic, psychographic, geographic and behavioral, this paper will seek to better understand how Whole Foods is segmenting the grocery market. The company's positioning can be understood in the context of its mission statement: "…devoted to the promotion of organically grown foods, healthy eating and the sustainability of our entire ecosystem." There are hints in there about the nature of Whole Foods' business. Implicit in this is also the reality that natural and organic foods are often more expensive to produce, and as a result cost more at the retail level.
Probably the easiest of Whole Foods' segmentation to tackle is the geographic…… [Read More]
Consume Behavio: Puchasing Local Baby Food vs. Impoted Baby Food in Ethiopia
Liteatue Review Desciption
A systematic eview of the liteatue is povided in this chapte in ode to develop infomed and timely answes to the study's guiding eseach questions and to confim o efute its guiding hypothesis. In this egad, Faenkel and Wallen (2001, p. 48) advise that, "Reseaches find out what has aleady been witten about the topic they ae inteested in [by] investigating the opinions of expets in the field and othe eseach studies. Such eading is efeed to as a eview of the liteatue." Likewise, Gatton and Jones (2003) epot that a well-conducted eview of the liteatue epesents an essential pat of vitually any type of scholaly eseach poject today. Fo example, Gatton and Jones (2003, p. 51) note that, "No matte how oiginal you think the eseach question may be, it is almost cetain that…… [Read More]
Take trail mix... It is an energetic, "idealized" snack food. This comes primarily from the target populations the manufacturer focuses it is marketing. Other channels for influence include consumers looking for "quick" fixes, such as families looking for fast and fun food. It would be interesting to explore the link marketing of "fast" snack products such as this have on families with young children, and compare this with the influence the product had on the political and behavioral habits and beliefs of the college students consuming it.
Lastly, symbolic systems help us better understand how products are systematically introduced and marketed to consumers. This helps shapes attitudes and beliefs. Also important to note however, as learned in class, is whether societies tend to accept or reject certain items even if marketed well. For example, oark (2007) noted that in many cultures certain foods or animals are taboo. Consider for a…… [Read More]
Food History of North America Cuisine
What is the geographical location of North America and why it would have an effect on the North America cuisine? (i.e., what is the weather condition in North America and does that play an affect as to why they eat the foods they eat and what foods do they eat mostly).
North America is a vast area that has many different geographical areas and so, they have an amazing affect on the food that North Americans eat. The long shorelines provide every kind of seafood from Alaskan king crab to Maine Lobster. The interior of North America is made up of prairie, both in the U.S. And Canada, and it is fertile, flat soil that is easily farmed. The area provides food to the entire world.
Because the area is so vast, the weather is different throughout North America, and influences the foods…… [Read More]
In terms of product line the similarities are only identified in terms of a large business segment namely food production industry. The business line of Dean Foods is milk and dairy and Kellogg is focused on cereals and related processed foods. Seaboard and Tyson has similarities in their business segment in relation to meet processing of pork. However Seaboard is pursuing a diversified portfolio in relation to wheat, sugar, and citrus. Whereas the business diversification of Tyson is in meat chicken, poultry, and other portion-based food segments. The overall industry holds a large number of businesses and all four companies have a different business segment. Hence the similarities for business line are not advisable.
The Industry however faces similar political, economic, social, legal, environmental, and technological environments to certain degree. The micro and macro environmental effects of economy are experienced in the industry thorough out the corporations. The companies are…… [Read More]
Organic Agriculture, Gardening and Retail
Global Emerging Industry
The purpose of this work is to explore the feasibility of entering into the industry of either retail of organic food or perhaps the possible agricultural realm of the organic food industry. This work will examine all aspects of the organic food industry in brief as well as exploring the marketing possibilities as well as the financial report of a sampling of those doing business within this industry.
Organic food products are growing in terms of customer demand and that is good news for those in the business and indeed for those who desire to see this industry expand which will offer more choices in health wise consumption to consumers as well as providing employment for those who may be otherwise considered non-employable due to educational limitations and finally this industry may very well provide at least some of the…… [Read More]
This is very important because it proves how the company has achieved organizational effectiveness through very simple, yet very effective motivational tools, such as the constant promotion of organic and healthy foods in a variety of forms and from a variety of companies.
Of course, with specific respect to its employees the company also utilizes tools such as benefits and rewards or recognition. One of the benefits of working at Whole Foods is that a person will be trained from the beginning of his or her career. Due to the environment of the store, all people are friendly, and it is truly a joy to go there, as it is bright, well-organized, and pleasant. On a more technical aspect, however, the company provides employee benefits as well.
The company provides a full page on its website (detailed below), as to what it does exactly to make its employees happy. f…… [Read More]
In the UK for instance, there are no guidelines on the issue of nutritional labeling. In some cases nutritional information is ether missing totally or is present in a form which is too complex to be comprehended by the general public.
Therefore, the ongoing discussion between the industry players, health groups and regulators has a focus on making nutritional labeling compulsory as well as making the current system simpler to read and understand. This would the enable the consumers to make their own independent judgments on the type of food that they would like to purchase.
Several proposals have been advanced by the health regulators and watch groups. They include the placing of warning on food and beverages with high energy density as well as linking of the calorie consumption to the energy output by effectively stating how much exercise would be needed to burn off the 'extra' calories in…… [Read More]
Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music ? combined." (Schlosser Eric. 1998)
It is now become common news that obesity has become a major health concern in both developed "Westernized" and less developed countries around the world. One of the major factors that have been blamed for this increase in obesity and obesity related diseases is fast food -- often termed 'junk food."…… [Read More]
Whole Foods is a far more experiential store than Trader Joe's, as the smells from the freshly-made foods permeate the store and delight the customer's senses. It encourages consumers to linger and to buy more. Yet, despite the fact that Trader Joe's is cheaper, Whole Foods is also more individualistic. Consumers are given a wide array of choices, to allow themselves to customize their buying experience to their needs. If they wish to buy organic and earthy-friendly products they may, but they can also select expensive imported goods like tinned caviar and various imported olive oils. Whole Foods customers can custom-order cakes and pastries for an occasion, as well as various hot as well as cold foods. Trader Joe's has many prepared goods, but they are all pre-fabricated. A customer seeking to buy nuts in bulk from Trader Joe's cannot even select precisely how much food he or she wishes…… [Read More]
There is some hope within some countries but maybe no hope between countries. As long as there are disparities within the economic balances of different countries there will always be food being used as a political weapon. Those countries that do have adequate supplies of food though, have a hope to balance their food politics out within themselves. There is the possibility of providing more food for the poor within countries in order to better balance the accessibility across the nation.
Food Security and Political Stability in the Asia-Pacific. (n.d.). etrieved July 29, 2010, from Web site: http://www.apcss.org/Publications/eport_Food_Security_98.html
Kassem, Yara. (2005). Food: A Political or Nutritional Tool? etrieved July 29, 2010, from Panorama Web site:
Political Economy of Food. (2010). etrieved July 29, 2010, from Answers Web site:
Smyth, Paul. (2009). Michael Pollan Makes Food Political. etrieved July 29, 2010, from City
Beat Web site: http://www.citybeat.com/cincinnati/article-18861-michael-pollan-makes-food-political.html
Williams,…… [Read More]
A good example of this can be seen with Whole Foods discussing how they are meeting these long-term objectives with the firm stating, "We believe that companies, like individuals, must assume their share of responsibility as tenants of Planet Earth. We actively support organic farming, the best methods for promoting sustainable agriculture and protecting farm workers / the environment. We also aim to protect the environment by supporting alternative sources of energy and recycling or compositing our waste. We are actively involved in our communities by supporting food banks, sponsoring neighborhood events and contributing at least 5% of the total net profits to charities. Our vision of a sustainable future means our children and grandchildren will be living in a world that values human creativity, diversity and individual choice." This is illustrating how Whole Foods Markets is dedicated towards specific groups that share similar performance goals and standards.…… [Read More]
More objectivity is however expected from scientists, but their opinions also vary. Specifically, the opinions of those who support growth hormones and those who reject them are all derived from scientific evidence. This in turn means that the results of scientific research could be manipulated and influenced so that the findings are indicative of the desires of those who initiated the study. In this particular sense, the most pertinent situation is revealed by the beef and dairy producers, who hire their own scientists to lead the research process in the direction desired by them.
Aside from these situations however, the scientists who have conducted studies tend to link various health problems with the growth hormones. Some of the side effects to consuming products with residual matters from growth hormones include the onset of early puberty in girls, an increase in the risk of breast cancer, an increase in the risk…… [Read More]
Fast food case study: Jollibee Foods Corporation
Define the problem
The Philippine-based hamburger chain Jollibee Foods Corporation is currently contemplating international expansion. The first question it must answer is where: should it expand into America, Hong Kong, or the developing world market of Papua New Guinea? If it decides to expand into America it faces another choice: should it focus on mainstream America consumers or recent immigrants and Philippine expatriates? (Bartlett & O'Connell 2001: 34)
Outside concepts that can be applied: The challenges of globalization
egionalization was vital in Jollibee's original success: it offered larger spicy hamburger patties more attuned to local diners' palates vs. McDonald's more generic offerings. Political instability in the region resulted in reluctance for foreign companies to make incursions into the fast food landscape and enabled Jollibee to establish a secure foothold in its home nation. However, poor initial selection of partners abroad, poor quality…… [Read More]
However, as coffee creamer and margarine have demonstrated, there is risk of substitution even with long-established consumer staples.
The intensity of rivalry is becoming greater. Firms in both dairy and soy are fighting for market share, one because of market contraction and the other because of market expansion. Firms compete for shelf space at major retailers and because the products lack differentiation, firms in the industry tend to compete strictly on brand name, rather than product attributes. Overall, this leaves the industry moderately unfavorable. Soy is more favorable that milk generally, but milk is the much larger industry and for a sizeable, established player with strong distribution networks it is still a good industry to be in.
The regulatory environment is important to Dean. The federal government has a stake in agricultural industries because of the impact on the nation's food security. There are variety of programs and subsidies available…… [Read More]