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Despite the marketing plans attempts to overcome price reductions on the image of the bike, performance results showed that changes such as service or style are often viewed as too superficial to change the customer's perception of an inferior product.
Even so, CruiserThor is still outperforming the competition in terms of sales for the past year.
Phase 3
Market research indicates that CruiserThor is still perceived as an expensive motorcycle, but that is also viewed as powerfully, high quality product.
In the final phase, I assigned lifestyle image a value of 9 to reflect the market research indicating how important this parameter is to CruiserThor's consumers. I gave quality engineering a value of 8 as this is one of the product's core strengths. Further, I continued to emphasize service for the same reasons discussed previously, assigning in a value of 7. Learning the important of price on brand image from the phase 2 simulation, I increased the value for this parameter to 6.
The simulation results indicated that I did a good job on all parameters except for price. Here, I should have been more accommodating for the fact that CruiserThor is more expensive than the competition and used a slightly lower number.
What is the relationship between differentiation...
Product differeniation is the modification of a particular product or service to make it more attractive to a target market. The relaunch of CruiserThor clearly demonstrated that it is possible to differentiate a product using the 4Ps, product, price, place and promotion, in a way that will reposition it in the eyes of consumers. As this mix was adjusted, CruiserThor became more appealing to the new target audience.
What is the impact of the product life cycle on marketing? What impact did the product life-cycle have on the product in the simulation?
The market conditions a product is sold under will usually change over time, but this does not necessearily mean end-of-life for the product provided that marketing responds to the new dynamics. In this simulation, CruiserThor had once been successfully sold to 35- to 50-year-olds. However, this target base was diminishing as these consumers aged. CruiserThor was rescused by changing the product's position so that the younger age groups would find it appealing through adjustments to product, price, place and promotion.
Perceptual Maps Differentiation and positioning are closely related, but they are not the same. Borna and Chapman (1993) argues that differentiation is a form of positioning, but I would argue the reverse. A product can be differentiated in a number of ways. Thorr Motorcycles are differentiated on the basis of bike features and branding, for example -- things that make Thorr bikes unique. Positioning reflects the perception of differentiation that the
Perceptual Maps complete simulation login phoenix. username shannont7426 password 07071983st. click classroom tab page week 4 simulation complete assignment: Complete simulation, Using Perceptual Maps Marketing, located student website. Simulation: CruiserThorr The situation The situation profiled in the case study is that of CruiserThorr, a motorcycle company that once had an illustrious reputation, but has since fallen upon hard times. CruiserThorr is known for its dominance of the 'luxury' motorcycle market, offering high-powered vehicles
Cruiserthor Perceptual maps Using perceptual maps in marketing: CruiserThor This paper will review the market situation of CruiserThor Motorcycles and examine how the introduction of a new low-cost motorcycle to its product offerings was able to change the company's brand image. CruiserThor had a market image and price tag commensurate with Harley Davidson or other large, expensive, high-power bikes. Unfortunately, consumer desires are changing and these vehicles are no longer in high demand.
Perceptual Mapping Analysis of the CruiseThorr Perceptual Map and Market Positioning The intent of this analysis is to evaluate the simulations involving perpetual mapping for the CruiseThorr and RRoth motorcycles, the latter model launched as part of this simulation. Each of the situations are described, followed by a recommended solution and results achieved. Additional questions are also answered at the end of this analysis pertaining to product differentiation, product repositioning and product
Marketing In a recent episode of ER, a young girl -- 11 years old or so -- had been kidnapped. During recovery, she was killed. In that case, the death was caused by the hubris of an arrogant new ER attending physician. But it could have been caused at any time by the kidnapper. According to Dwelle (2004), most abducted children are recovered or killed within the first 3.2 hours;
The rating scale is 1 to 7 with 1 representing "I don't like this at all" and 7 "I like this a lot." Each candy bar's average rating across judges is used as a point in a scatterplot with nine points. The scatterplot looks like the constellation Orion. It also looks like a pattern described by two dimensions, sweet and salty. The stress statistic for two dimensions has an