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Culture and Marketing Strategy
Words: 911 Length: 3 Pages Document Type: Research Paper Paper #: 17427450
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Culture and Marketing Strategy

About the print ad from http://theinspirationroom.com/daily/2013/johnnie-walker-from-the-future/

The print ad is about a certain brand of alcoholic drink that is endorsed by a professional athlete. The athlete takes a sip from a glass of whisky and begins walking. This in a way appears to suggest that consumers of this particular brand of whisky can cover long distances after taking this whiskey. Information pertaining to alcoholic content and how the brand is matured are not clearly visible on the ad. The only visible thing is the image of the person who has endorsed the brand making some strides.

Assumptions made by the authors of the ad

The authors of the ad try to make the ad to be more appealing to the motives and desires of the consumers. They give form to people's deep-lying desires. They assume that they will best arrest the consumer's attention by tugging consumer's…

References List

Altstiel, T & Grow, J. (2006). Advertising Strategy: Creative Tactics From the Outside/In. CA:

Sage.

Petracca, M. & Sorapure, M. (1998). Common Culture: Reading and Writing about American

Popular Culture. Upper Saddle River: Prentice Hall.

Popular American Culture I Encounter
Words: 580 Length: 2 Pages Document Type: Term Paper Paper #: 9268484
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merican popular culture has also infected our dietary choices although in my case, it has encouraged me to think much more critically about what I put into my body. Ironically, the poor suffer the worst in that regard because fast food restaurants are concentrated in their neighborhoods (

Kasser, 2003). Meanwhile, fast food is much more expensive than quality food and it only perpetuates obesity and diabetes. I have sworn off all merican fast food, largely because of my continual exposure to its effects on those who eat it regularly. I cringe to think that people still eat McDonald's, especially knowing how much fat, sodium, and artificial flavorings are in their imitation of real food. The mass consumption of meat is also destroying the environment. Knowing what I do about fast food has turned me off to it completely and the fact that merican popular culture pushes it so hard…

American popular culture has also infected our dietary choices although in my case, it has encouraged me to think much more critically about what I put into my body. Ironically, the poor suffer the worst in that regard because fast food restaurants are concentrated in their neighborhoods (

Kasser, 2003). Meanwhile, fast food is much more expensive than quality food and it only perpetuates obesity and diabetes. I have sworn off all American fast food, largely because of my continual exposure to its effects on those who eat it regularly. I cringe to think that people still eat McDonald's, especially knowing how much fat, sodium, and artificial flavorings are in their imitation of real food. The mass consumption of meat is also destroying the environment. Knowing what I do about fast food has turned me off to it completely and the fact that American popular culture pushes it so hard has influenced that decision on my part. It is the exact opposite of the way that corporate marketing departments want me to react. Rather than sell me on the latest bun-free chicken burger that uses slabs of pre-fabricated and reconstituted chicken, KFC has only ensured that I will never patronize any of their "restaurants" ever again. American popular dietary culture has actually driven me to make healthy dietary choices. I now make sure to cook my own food and take it with me so that I am never so hungry that I am tempted to set foot into a McDonald's or KFC for any reason.

American retail culture has also turned me off to shopping entirely in much the same way that American fast food culture has influenced my decision-making

Culture and Identity the Combined
Words: 4601 Length: 10 Pages Document Type: Article Paper #: 89391251
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A widely quoted and interesting functioning definition has been provided by Geert Hofstede who suggests that culture should be considered as software of a person's mind. He is reported to have said that each individual possesses certain patterns and forms of contemplation, emotions and possible acting that they have probably acquired during their life (Hofstede and Hofstede, 2005).

Most of these patterns have been obtained through their early childhood experiences as those are the time when an individual is most likely to acquire learning and build on it. Just the way a computer regards its "thought processes" and functioning as its software, the patterns or formations of thinking, experiencing and carrying out psychological processes in an individual can be referred to as the software program of the mind (Hofstede and Hofstede, 2005).

However, this does not imply, most definitely that individuals are supposed to function or behave as a computer…

Valentine, V. (1995). Opening up the Black Box: Switching the Paradigm of Qualitative Research. ESOMAR Seminar, Paris, 6-8th December, 25-47. Corbu, N. (2010). Cultural Identity as a System: Toward the Crystallization of a European Cultural Identity. Romanian Journal of Communication and Public Relations. 12(1), 121-132.

Waterman, a.S. (1999). Identity, the identity statuses, and identity status development: A contemporary statement. Developmental Review, 19, 591 -- 621. Taken from SETH, J.H., et al. (2010). The Relationships of Personal and Cultural Identity to Adaptive and Maladaptive Psychosocial Functioning in Emerging Adults. The Journal of Social Psychology, 150(1), 1 -- 33

Williams, R. (1976), Keywords: A Vocabulary of Culture and Society, Fontana, London. Corbu, N. (2010). Cultural Identity as a System: Toward the Crystallization of a European Cultural Identity. Romanian Journal of Communication and Public Relations. 12(1), 121-132.

Culture and Electronic Media
Words: 956 Length: 3 Pages Document Type: Term Paper Paper #: 66195185
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American pop culture has been cultivated and molded by mass media. The recent iteration of mass media, electronic media, has a profound and significant influence on the daily lives, thoughts, perceptions and desires of every single person in the United States, whether people are aware of this influence, or not. The potential for media to influence people has been the subject of much debate since the earliest forms of mass media; newspaper, radio, and television have all contributed to our individual and collective psyche in America. This paper will discuss the roles that music, radio, television, and the motion pictures have played in the development of American popular culture as well as discuss some of the trends propagated by the electronic media and will provide a personal perspective on the relationship between media representations and consumerism, the human body and justice, law, and order.

Bagdikian (2000, pg. 185) notes that…

References:

Bagdikian, B. (2000) The Media Monopoly, Sixth Edition. Beacon Press.

Bhattacharya, P. (July, 2003) Back to the future: Urbanization, globalization and consumerism. Boloji.com. Retrieved from  http://www.boloji.com/opinion/0051i.htm 

Zoubkov, P., Johnson, S., Young, N., Fletcher, H. & Thomas, B. (2004) Global Bits: Corporate influence in the media. Global Education Center, 3, 87-93 Retrieved from http://www.globaled.org.nz

Popular Space
Words: 1168 Length: 3 Pages Document Type: Term Paper Paper #: 67346758
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spanned Old Highway 31, Broadway, State Route 119, High Street, and even the Champs-Elysees. They have elicited feelings of mouth-watering salvation from children in the backseat of cars for generations and tugged on the deeply imprinted visions of the American Dream from the adults in the front; having visited them already, adolescents on the streets of American cities clutch the greasy paper bags on the way home from school, gabbing with their friends and sharing their French fries; in downtown New York, they grace Wall Street with a top-hatted, white-gloved greeter at the front door. The Golden Arches permeate American culture, all walks of life, classes, ethnicities, social stratii, and geographies in a way that no other commercial space has. McDonald's, a leader in the worldwide fast food industry, has capitalized on its commercial ingenuity, successful marketing, globalization, and place in the American imagination by careful recognition of the cultural…

Culture - Commodities Are Good
Words: 887 Length: 2 Pages Document Type: Essay Paper #: 86951694
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Other commodities are consumed to derive pleasure or entertainment which explains why one goes for a certain television brand or a type of car. The choice of cars among the youths and the purpose of owning the cars among other gadgets have something to do with what their peers will think of them not the utility part (Scott Atkins, 1995).

Baudrillard, (2012) another individual who studied material culture called it the sociology of consumption. He studied the objects and not the consumer; he asserted that consumption should be taken seriously as an important institution where social class status and prestige are displayed. Certain objects depict a certain class in the society and when one possesses those prestigious objects then there is a message to the society in terms of the social status. The objects therefore have symbolic value as he mentions the objects of the modern consumer, it is implied…

References

Baudrillard, (2012). The Consumer Society. Retrieved May 31, 2012 from  http://www.the-philosophy.com/baudrillard-consumer-society 

Geoff Stahl, (1999). Still 'Wining Space?': Updating Subcultural Theory. Retrieved May 31, 2012 from  http://www.rochester.edu/in_visible_culture/issue2/stahl.htm 

Kyle Grayson, Matt Davies & Simon Philpott, (2009).Pop goes IR? Researching the Popular Culture-World political Continuum. Retrieved may 31, 2012 from http://141.2.38.226/www.gesellschaftswissenschaften.uni-frankfurt.de/uploads/images/1495/Grayson_et_al._2009.pdf

Philip Smith, (2000). Culture and Charisma: Outline of a Theory. Retrieved May 31, 2012 from http://prisme.u-strasbg.fr/sites/10/File/7a_smith_charisma.pdf

Culture Bias in Intelligence Assessments
Words: 4715 Length: 15 Pages Document Type: Term Paper Paper #: 78028729
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Culturally Biased Intelligence Assessment

Intelligence assessments have existed since the early twentieth century and have continued to be a topic of debate. We all know full well that intelligence assessment is critical to the type if academic success that we achieve in life. One of the primary tools used to assess intelligence is the IQ test. However, the intelligence quotient test has been under scrutiny for decades because it is believed to harbor culturally biased precepts.

The purpose of this discussion is to explore the cultural bias' that exist in intelligence quotient testing. We will begin with a literary review which will start by explaining the definition of cultural bias in testing and the historical implications. We will explain the origins of the IQ test and the reasons why the cultural bias exist. Our discussion will then focus on how cultural bias in intelligence assessment has produced historical implications.

We…

References www.questia.com/PM.qst?action=openPageViewer&docId=5001314786

Educators Should Require Evidence. (1999). Phi Delta Kappan, 81(2), 132.

Enriching the Focus on ethnicity and race. (1998). APA Monitor. VOLUME 29, NUMBER 3 - March 1998 www.questia.com/PM.qst?action=openPageViewer&docId=95784671

Alexander, K.L. (1997). Public Schools and the Public Good. Social Forces, 76(1), 1-30.

A www.questia.com/PM.qst?action=openPageViewer&docId=86928340

History and Pop Culture
Words: 1259 Length: 4 Pages Document Type: Essay Paper #: 18708998
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Popular Culture

Folk culture refers to the collection of "songs, tales, proverbs, jokes" that reflect a specific segment of society -- and can often refer to the expressions of marginalized groups like African-Americans. Popular culture is more mainstream, and is fabricated and consumed by the dominant culture. It would include newspapers, magazines, and books propagated throughout a country, as opposed to folk culture, which would be localized (either geographically or, if the group is geographically spread out, culturally). According to Levine, popular culture is "seen as the antithesis of folk culture."[footnoteef:1] There is also an impression that popular culture lacks the authenticity of folk culture in capturing the spirit of the people. As Levine puts it, popular culture does not emanate from the community but is created artificially for consumption by the community and usually with financial motives. For historians and other researchers, popular culture, "if it has to be…

References

Alverman, Donna E., Moon, Jennifer S. And Hagood, Margaret C. "Popular Culture in the Classroom: Teaching and Researching Critical Media Literacy. Literacy Studies Series." International Reading Association, 1999.

Bennett, A. Popular Music and Youth Culture: Music, Identity, and Place. CAB, 2000.

Davis, Natalie Zemon. "Toward Mixtures and Margins." AHR Forum.

Haque, Sabir. "Folk Culture, Mass Culture, Convergence Culture." Idea Minefield. Retrieved online: http://www.ideaminefield.com/2008/07/folk-culture-mass-culture-convergence.html

Turkey and Culture
Words: 720 Length: 2 Pages Document Type: Research Paper Paper #: 32968871
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Culture & Marketing in Turkey

Turkey & Culture

Author's note with contact information and more details on collegiate affiliation, etc.

Culture & Marketing in Turkey

Culture is a critical aspect of successful marketing strategies. Marketing firms must perform diligent and thorough research on their prospective consumers for several reasons. Culture is a key factor in determining tastes, aesthetic preferences, behavior, values, and perspectives on other cultures, among other things. As such, it is the responsibility of any marketing department to know the culture to which they intend to market products for consumption. This holds true in any location, though the focus of this paper will be upon the country of Turkey. Turkey is a country that is part of both Europe and Asia, and this trait alone can provide some insight as to the complexity and richness of the culture. This paper will examine the impact of culture on multinational…

References:

Cavusgil, S Tamer, Civi, E., Tutek, H.H., Dalgic, T. (2003) "Doing Business in Turkey." Thunderbird International Business Review, 45(4), 467 -- 479.

Hollis, N. (2009) "Culture Clash: Globalization Does Not Imply Homogenization." Millard Brown: POV, 1 -- 4.

Culture's Impact on Healthcare Culture Midwestern White
Words: 481 Length: 2 Pages Document Type: Essay Paper #: 84020793
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Culture's Impact On Healthcare

Culture: Midwestern, (White Female)

The following are the top 5 characteristics of my culture:

Conservative political values. May cause a closed mine and limit the imagination. Political lines are dogmatic and prevent free thinking.

Family orientated. This bias may cause the individual to be too loyal on one's family. It is very difficult to see our families for who they truly are.

Open minded: Too much open-mindedness may lead to foolish mistakes and jumping on any bandwagon that may come along.

Love of the outdoors and social activities. Too much of this behavior, may lead to not refining the indoor skills that are important in life.

Trusting to new experiences. Too many new experiences may lead to becoming ungrounded.

Part

Question 1

The Midwestern culture is very conservative and many within the culture base their decisions on popular notions and ideas. Health care to Midwestern culture…

References

Arterberry, K. (nd). Cultural Competence. Provided by customer.

Hearnden, M. (2008). Coping with differences in culture and communication in health care. Nursing Standard, 23, 11, 49-57.

Culture and the Media An
Words: 696 Length: 2 Pages Document Type: Essay Paper #: 21499519
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The major concern is the effect of violence, due once again, to studies that show a connection between watching violence and participating in it. For example, Bushman and Anderson (2002) conducted as study in which they determined that playing violent video games can "engender hostile expectations, leading one to expect that others will respond aggressively" (p. 1679).

The Grand Theft Auto series of video games has undoubtedly been a major instigator in the backlash against the gaming industry. Not surprisingly, most parents are not too thrilled about the idea of their children taking on the persona of a character who commits crimes to earn rewards, and runs over prostitutes so he doesn't have to pay them. There was also a major parental backlash against the PS2 game Bully before it was released, because parents assumed that it would glorify bullying. The frenzy turned out to be unfounded as the game…

References

Bushman, B.J., & Anderson, C.A. (2002). Violent video games and hostile expectations: A test of the general aggression model. Personality and Social Psychology Bulletin, 28, 1679 -- 1686.

Gunter, B., Harrison, J. & Wykes, M. (2003) Violence on television: Distribution, form, context, and themes, Lawrence Erlbaum Associates

Rekulak, J. & Spangler, B. (2006) Let's Paint the '90s, Quirk Books

Cultures Different Cultures Are Very
Words: 984 Length: 3 Pages Document Type: Thesis Paper #: 39923060
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In rare cases, mothers taught their daughters reading and writing. At 15, girls were expected to marry men their fathers chose for them. Interestingly, this was only the fate of wealthier girls. Peasant girls chose their own husbands when working in the fields (Fisher and Harlan).

Japan

According to Tomoko Shimoda, the traditional Japanese family is regarded as very important, also with specific roles for women, men and children. Although Western influence has standardized education and emancipated women, they are still generally regarded as mostly active and highly important in the household. Women maintain the family finances and care for the children, while the role of men is to be engaged in work, which mostly constituted the family business. Both girls and boys are educated, although boys are steered towards taking over the family business while girls are taught housekeeping and accounting skills. In the past, marriages were generally arranged,…

References

Crystal, Ellie. Ancient Greek Education.  http://www.crystalinks.com/greekeducation.html 

Fisher, Grant and Harlan, Cheri Beth. The Roles of Men, Women and Children in Ancient Greece. http://chalk.richmond.edu/education/projects/webunits/greecerome/Greeceroles1.html

Shimoda, Tomoko. Representations of Parenting and Gender Roles in the Shoshika Era: Comparisons of Japanese and English-Language Parenting Magazines. Electronic Journal of Contemporary Japanese Studies. 14 Jan 2008.  http://www.japanesestudies.org.uk/articles/2008/Shimoda.html

Culture and Media Works Sexual
Words: 4795 Length: 14 Pages Document Type: Term Paper Paper #: 89521290
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Similarly, women today feel the need to appear beautiful and perfect all the time in order to be a part of a class in society. According to what Kilbourne suggests, women use their bodies as masks or objects that need to be taken care of all the time and kept in perfect shape and condition. The media and the advertisements program their minds to think that their appearance is not perfect and they need to change themselves in a particular manner (Kilbourne, 2002).

One of the main roles that media has played in this subject is to make an individual perceive themselves from the eyes of others and to take it as a responsibility to be appealing to the eyes of the audience instead of what they themselves want to do. Advertisements today sell the bodies of women, not in the literal sense but metaphorically speaking, all advertisements have women…

Bibliography

Dahlberg, J. (2008). Sexual Objectification of Women in Advertising. Journal of Advertising Research .

Galician, M. (2004). Sex, Love and Romance in the Media: Analysis and criticism of the unrealistic portrayal of women in mass media. Lawrence Elbaum Associates.

Gammel, I. (1999). Confessional politics: Women's self representations in life writing and popular media. Southern Illinios University Press.

Hall, a.C. (1998). Delights, Desires and Dilemmas: Essays on Women and the Media. Praeger Publications.

Popular American Culture
Words: 1267 Length: 4 Pages Document Type: Term Paper Paper #: 47481216
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Popular American Culture

The analogy of the tail-wagging-the-dog has never been more prevalent than in the expression of contemporary angst, vision and dreams popularly embraced by American film and music. Where both mediums were once the looking glass through which society could admire its best qualities and endeavor to rise above its worst ones, the passage of time and the resultant re-invention of personal values have transformed them into templates for destructive behaviors predicated on greed, loss of identity and desperation.

SEX

What ever happened to commitment and fidelity? The themes of early movies and songs revolved around the premise that for every woman there was just the right man, a romantic journey of discovery that was as happily anticipatory as the final destination itself was secure and ever-lasting. One needs only to look at America's dismal, 50% divorce rate to question the validity of those early promises, a disenchantment…

Popular Ideologies Like Social Darwinism Both Reflected
Words: 949 Length: 3 Pages Document Type: Term Paper Paper #: 24212965
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Popular ideologies like Social Darwinism both reflected and created the reality of England, Germany and the United States in the 1890's. During that time, all three nations were economic and social powerhouses, potentially poised on the edge of greatness (or teetering on the brink of destruction, given the benefit of hindsight). Social Darwinism was likely one of the most powerful ideologies of the time, and it both contributed to the reality of the great nations, and influenced the reality of the times.

During the 1890's, America, England and Germany were all economic powerhouses, as well as great centers of culture and education. All three great nations had not yet felt the effects of the Great ar, which crippled the German economy and likely ultimately strengthened both British and American societies.

In the 1890's, all three nations were gripped, to some extent, by the sheer possibilities the Industrial Revolution and earlier…

Works Cited

European Imperialism in the 19th Century. 12 October 2003. http://www2.sunysuffolk.edu/westn/imperialism.html

Note Access.com. Art Education in the Twentieth Century: A History of Ideas. Social Darwinism and the Quest for Beauty. 12 October 2003.  http://www.noteaccess.com/APPROACHES/ArtEd/History/Efland/51890FirstWW.htm 

Social Darwinism. 12 October 2003. www.ioa.com/~shermis/socjus/socdar.html

St. Marys. RACISM AND SOCIAL DARWINISM. 13 October 2003. http://husky1.stmarys.ca/~wmills/course203/8Racism.html

Popular Science An Understand of
Words: 1491 Length: 4 Pages Document Type: Essay Paper #: 71268415
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The political implications of this article are enormous, including international relations to come up with worldwide emissions agreements, economic reform in regards to the businesses that continue to use carbon-emitting practices, and legislation that will limit the abilities of businesses. This article is written from the point-of-view, therefore, of someone who has been monitoring this situation for quite some time, and who is concerned about global warming's impact on earth. In addition, this person writes from the political point-of-view, having a great deal of knowledge about how the problem can be solved politically. The scientific conclusion that global warming is a time-sensitive problem is unique, but not valid, while the idea of 350 is based on a new study, so its accurateness cannot be confirmed. McKibben, however, does not suggest this. Instead, he relies on the number, 350, as solid fact, without admitting that it may not be correct. Thus,…

Works Cited

Allen, Laura. (2008, December 19). The Other Big Meltdown. Retrieved December 20, 2008 at  http://www.popsci.com/environment/article/2008-12/other-big-meltdown 

Cyr, Christine. (2008, December 11). Flying High on Biofuels. Retrieved December, 20

2008, at  http://www.popsci.com/military-aviation-amp-space/article/2008-12/flying-high-biofuels 

McKIbben, Bill. (2008, November/December). The Most Important Number on Earth.

Culture and Media Cannot Be Separated and
Words: 1292 Length: 4 Pages Document Type: Essay Paper #: 21664292
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Culture and media cannot be separated and hence advertising has a strong impact on culture and vice versa. It is interesting to see how media influence behavior and at the same times, accepts cultural changes and reflects the impact through advertising. One major example of this is the use of wireless communication. With increase in use of all wireless devices like ipods, iPhones and cell phones, the advertising has also taken on a new meaning ad method. Mobile advertising is now a common phenomenon where people get offers and deals even simple advertising messages through their wireless devices.

This shows how cultural changes impact advertising and how advertising in turn affects cultural trends. Advertising serves a very important purpose whether we admit it or not. It allows us to choose from a wide variety of alternatives. But what happens when advertising becomes a little too invasive. There is a good…

References

1. Marguerite Reardon. "Advertising seeps into the cell phone" CNET News.com Published: September 14, 2006. Retrieved online  http://news.com.com/Advertising+seeps+into+the+cell+phone/2100-1039_3-6115617.html 

2. Matt Richtel, Marketers Interested in Small Screen, January 16, 2006. New York Times.

3. Sarah Lacy. Cell Phones Ring for Marketers. December 23, 2004. Retrieved online  http://www.businessweek.com/technology/content/dec2004/tc20041223_4480_tc119.htm 

4. "Cell Phone Advertising has Promise" Sept 15, 2005. Retrieved online http://www.mobiledia.com/news/36373.html

Culture Freudian Theories Sigmund Freud
Words: 3527 Length: 10 Pages Document Type: Essay Paper #: 16801693
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When one thinks about Freud's theory one has to presume Freud's conscious thoughts or his theory regarding an Oedipus complex represents not his real thoughts but his defensive condensations, displacements, reversals, omissions, and distortions of his real thoughts. If one wishes to look inside his real thoughts regarding an Oedipus complex, one has to analyze and interpret the manifest content of his thought with these defenses in mind. According to Freud, a person must use this method of analysis to overcome such defenses and resistances. The first rule of Freud's technique was to reject the manifest content or the apparent meaning of the dream, symptom, or activity as merely a distorted substitute for one's real thoughts (Freud's Theory Analyzed -- a eport on esearch n.d).

Freud thought that one's conscious thoughts would be unconsciously determined and distorted by what one had censored. One's conscious thoughts condensed, displaced, reversed, omitted, covertly…

Reference List

A Brief Outline of Psychoanalytic Theory, n.d., Available at:

http://homepage.newschool.edu/~quigleyt/vcs/psychoanalysis-intro.pdf

Bridle, S. And Edelstein, a., 2009, Was ist "das Ich"?, Available at:

http://www.enlightennext.org/magazine/j17/wasist.asp

Popular Music Is the Obvious
Words: 2521 Length: 9 Pages Document Type: Term Paper Paper #: 18950213
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These assumptions encapsulate the notion of consumer sovereignty in neoclassical economics of consumption' (Jonathan Scheckter (2006). A Holistic Approach to Consumption Analysis in the Popular Music Market). While the concept is often criticized at an empirical level, or at an intuitive level, the origins of consumer sovereignty are seldom explored with reference to popular music.

The most important advancement of neoclassical economics arose as a sophisticated defense of this assumption of constant preferences. The argument asserts from the outset that, 'tastes neither change capriciously nor differ importantly between people'. (Becker and Stigler, 1977: 76) the starting point is the utilization of a reformulation of consumer theory, first expressed by Becker and Michael (1974). This new theory "transforms the family [consumer] from a passive maximizer of the utility from market purchases to an active maximizer also engaged in extensive production and investment activities," (Becker and Stigler, 1977).

The theory explained various…

References

Adorno, Theodor (1976). "Mediation." In Introduction to the Sociology of Music. New York: Seabury.

Berland, Jody. (1990). "Radio Space and Industrial Time: Music Formats, Local Narratives and Technological Mediation." Popular Music 9(2): 179-192.

Frith, Simon. (1981). "Making Records." In Sound Effects: Youth, Leisure, and the Politics of Rock 'n' Roll. New York: Pantheon, 89-129.

Hall, Stuart. (1973). "Coding and Encoding in Television Discourse." In Culture, Media, Language. Edited by Stuart Hall et al. London: Hutchinson.

Culture of Poverty What Cultural
Words: 1626 Length: 5 Pages Document Type: Essay Paper #: 96712551
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The phrase that was popular in 1965, when Johnson got his legislation passed, was "Cultural deprivation"; that phrase, and the culture of poverty became what Stein calls "central constructs" around a policy that hopefully would help children that were "shackled by the chains of disadvantage which bind them to a life of hopelessness and misery" (Stein, 2004, xiv).

Schools were a "promising site for government intervention" because the field of education could "…interrupt the otherwise intractable poverty culture," Stein continued, reviewing the federal government's attempt to end poverty. By funding programs to help low income students, the government set out to "…impart middle-class norms, and break the chains of poverty and disadvantage," for poor students, blacks, Latinos, immigrants and others who were seen as "victims of cultural deprivation," Stein continues on page xv. But the problem with the government's intervention was that the "very characterizations of 'disadvantaged youth'…functioned in ways…

Works Cited

Cuthrell, Kristen, Stapleton, Joy, and Ledford, Carolyn. "Examining the Culture of Poverty:

Promising Practices." Preventing School Failure. 54.2 (104-110).

Harrison, Brigid Callahan. Power and Society: An Introduction to the Social Sciences. Florence,

KY: Cengage Learning, 2010.

Air Jordans as a Popular
Words: 1565 Length: 5 Pages Document Type: Research Paper Paper #: 31622571
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Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Jordan" (Aaker & Biel, 1993, p.105). This excerpt demonstrates the extreme length of effectiveness of the complex and truly multi-faceted marketing campaign launched by Nike.

In conclusion, professional athletes have long exerted a strong influence over men's fashion and sports apparel. However, the case of Air Jordans represents a shoe where a celebrity endorsement truly revolutionized the product, the celebrity and the entire athletic shoe industry. Nike took a highly calculated and highly strategic risk when they started courting Michael Jordan and when they used such a tremendous bulk of their advertising budget on this particular campaign. However, their strategy paid off: they successfully…

References

Aaker, D., & Biel, a. (1993). Brand Equity & Advertising: Advertising's Role in Building Strong Brands. Hillsdale: Lawrence Erlbaum Associates Publishers.

Andrews, D. (2001). Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America. Albany: SUNY Albany.

Johnston, J. (2001). The American Body in Context: An Anthology. Willmington: Scholarly Press.

Kathleen Morgan Drowne, P.H. (2004). The 1920's. Westport: Greenwood Publishing.

Consumption Society and Culture
Words: 4177 Length: 12 Pages Document Type: Essay Paper #: 93152147
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Consumption, Society and Culture

Cultural Industry

There are two social processes which are linked with each other and provide the basis of popular culture in modern capitalist societies. These two processes are related with production and consumption of cultural goods. In the first step, the commodities are produced in the light of customers' desirable features and packaged in culturally acceptable methods. In the second step, the products are used by their respective target markets as status symbols to satisfy self-esteem needs. The identification of the target market as a considerable portion of society is largely based on its presentation in fine arts particularly TV programs, music shows and films (Benjamin, 1968).

Social system is a comprehensive study, whose knowledge is mandatory to understand the popular culture. Artifacts represent the cultural symbols, yet these artifacts are strongly influenced by the taste and choice of professionals and cultural elites. There are many…

References

Adorno, Theodor W., "Art, Autonomy and Mass Culture," in Art in Modern Culture: An Anthology of Critical Texts, ed. By Francis Frascina and Jonathan Harris (New York: Icon Editions, 1992), 74-79.

Adorno, Theodor W., Critical Models; Interventions and Catchwords, trans. By Henry W. Pickford (New York: Colombia University Press, 1998).

Adorno, Theodor W., "The Culture Industry: Selected Essays on Mass Culture, " (London: Routledge, 2001).

Adorno, Theodor W. et al., The Authoritarian Personality (New York: Harper & Row Publications, 1950).

Use of Pop Culture in Education
Words: 3380 Length: 10 Pages Document Type: Term Paper Paper #: 70112171
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Popular Culture in the Classroom

From the wide range of materials teachers can use in the classroom, popular culture is one of the best sources. They appear to public attention as the indication of the rapid growth of the society. Many of the pop culture icons are mostly well-known, regionally and internationally. Students enjoy working with pop culture that they are familiar with. Some of them think that such materials are less intimidating than heavy textbooks. With appropriate use and organized application, the pop icons can be remarkable teaching tools in the classroom. eading sources and mass produced resources are widely available in all seasons, giving teachers plentiful options.

Despite the 'pop' reputation, the community does not need to worry that these materials would wreck the traditional schooling rules. Modern people are quite erudite to recognize popular culture items more than just as second-class articles. In fact, the culture symbols…

References

Amster, S. (2000). Shakespeare vs. Teletubbies: Is There a Role for Pop Culture in the Classroom? Adams 5th Publication July/August 2000. Retrieved Mar. 25, 2003 from Harvard Education Letter Research Online. Web site: http://www.adams5th.com/journalism.htm

Brooks, E. (1994). Japanese Popular Culture in the Classroom. Retrieved Mar. 25, 2003 from National Clearinghouse for U.S.-Japan Studies Indiana University. Web site:  http://www.indiana.edu/~japan/digest3.html 

Burghes, D. And Galbraith, P. 2000. Teaching Mathematics Through National Lotteries. International Journal for Mathematics Teaching and Learning. Retrieved Mar. 25, 2003 from Centre for Innovation in Mathematics Teaching University of Exeter. Web site:  http://www.ex.ac.uk/cimt/ijmtl/ijnatlot.pdf 

Curry, D.L. (2003) Taking Trips to Museums Online. In The Digital Classroom Questions and Answers. Retrieved Mar. 25, 2003 from Creative Classroom Online. Web site: http://www.creativeclassroom.org/ma03tech/qanda.html

Cultural Review Film and Culture the Grimm
Words: 769 Length: 3 Pages Document Type: Essay Paper #: 40850020
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Cultural Review

Film and Culture

The Grimm brothers began collecting folktales around 1807 and began a legacy that has been ingrained in popular culture. Although the tales that they collected were representative of the culture at the time, the brothers worked to canonize some of the archetypes that were present in their day. Instead of seeing them as just random works of literature, the brothers were able to identify various themes which served as the main focuses on their fairy and folk tale. These themes seemed to be generally available in the stories that the two individuals documented just as they are also present today. These archetypical characters which formed can make one wonder whether it is the culture that shapes the story or whether it is the stories that shape the culture.

Very few Grimm's Fairy Tales deviate from the stereotypes of the hero, villain, and damsel in distress…

Japanese Culture Coursetitle Coursenumber the
Words: 593 Length: 2 Pages Document Type: Essay Paper #: 49728589
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The U.S. is particularly interested in the technology, particularly as oil prices continue to climb in an increasingly volatile market. hereas Japan once looked to the United States for knowledge and aid in modernizing the country, the Japanese are now able to set the standard for the U.S. And the rest of the world with respect to high-speed rail.

The advent of high-speed rail furthers what cultural theorist Michel de Certeau calls the "insidiousness" of consumption. "It insinuates itself everywhere, silently and almost invisibly, because it does not manifest itself through its own products, but rather through its ways of using the products imposed by a dominant economic order" (de Certeau 1984 qtd. In Storey 140). People were able to travel through Japan, obviously, before the existence of the bullet train, but once introduced it gradually became a central feature in the country. Once people got used to traveling at…

Works Cited

"Shinkansen: Japanese Bullet Train." Japan-Guide. 2011. Web. 6 March 2011. <

 http://www.japan-guide.com/e/e2018.html >.

Siebert, Loren. "Shinkansen: From Bullet Train to Symbol of Modern Japan." (book review).

Pacific Affairs 1 Mar. 2007: 112-114.

Carnival Culture Twitchell Has a
Words: 828 Length: 2 Pages Document Type: Term Paper Paper #: 38840123
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And perhaps worst of all are books like Chicken Soup for the Soul, which are usually given as graduation gifts or gifts given to a person undergoing a difficult emotional crisis, again more like one would give a greeting card than a book full of information.

But Twitchell's other point, that the publishing industry must maintain a clear sense of high culture and guide rather than respond to America's tastes, is more controversial than his suggestion that the book world should re-focus its attention on reading rather than simply selling printed matter. Although some of the best sellers Twitchell despises, like works by Danielle Steel or Steven King, may be without merit one might ask -- has he ever read the cultural critiques found within the pages of a Calvin and Hobbes comic? Why speak of the quality of Salmon Rushdie in the same breath as Steel and King --…

History of Japanese Pop Culture
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Japan Pop! Popular Idol Analysis

Japanese and Western popular idols vary greatly in their approach to entertainment and popularity. Whereas western popular idols focus on their ability to express their unique and individual personas, Japanese popular idols typically aspire to relate to community members and build a sense of rapport and camaraderie with fellow community members. In Western societies, typically fame within the pop culture is attributed to and individuals ability to stand out in a crowd. In Japan however, the phrase "the nail that sticks out gets hammered down" refers to the disdain that popular idols and other performers receive for standing out in a crowd. Japanese popular idols are in fact, encouraged to blend into the crowd rather than stand out from it.

In Japan performers are encouraged to in fact, blend in with the crowd; those that emphasize the needs and well being of community members are…

Bibliography

Aoyagi, Hiroshi. "Pop Idols and the Asian Identity." From, Japan Pop! Inside the world of Japanese Popular Culture.

Craig, Timothy J. "Japan Pop! Inside the world of Japanese popular culture." M.E. Sharpe, Inc. 2000.

Brazilian Culture
Words: 1394 Length: 5 Pages Document Type: Essay Paper #: 16213119
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Brazilian Culture

Brazil's culture is a fascinating blend of European, African and Amerindian influences. Portuguese settlers brought with them strong influences in religion, later Europeans such as Italians and Germans arrived bringing 20th century ideas about government, Africans brought drums and dance, and Amerindian influences can be found in a number of spheres. Over the course of the past five hundred years, these influences have been shaped by the vast and varied landscape, the climate and political events. Even though different parts of the country developed almost in isolation from one another due to geographic distance, some elements of culture bind all Brazilians. Carnival is one of those. The combination in dance, music, costume and religion into a single event is one of the defining elements of Brazilian culture. At once, it takes deep roots and social significance, while maintaining a lighter popular side that pays only superficial homage to…

Works Cited:

Chapter 13

Chapter 14

Lewis, C. (1996). Woman, body, space: Rio Carnival and the politics of performance. Gender, Place and Culture: A Journal of Feminist Geography. Vol. 3 (1) 23-42.

Feminist Advocacy of a Social Issue in Contemporary Culture
Words: 1979 Length: 6 Pages Document Type: Essay Paper #: 12426002
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Post-Feminist Society

Contemporary Feminist Advocacy

Although there is not absolute consensus, popular writings about feminism suggest that there have been three waves of feminism: (1) The first wave of feminism is said to have occurred in the 18th through the 20th centuries and was characterized by a focus on suffrage; (2) The decades spanning 1960 to 1990 are said to encompass the second wave of feminism, to which a concern with cultural and legal gender inequality is attributed; and (3) The third wave of feminism began in the early 1990s partly in response to the conservative backlash the second wave engendered, and partly in recognition of the unrealized goals of the second wave of feminism up to that time ("NOW," 2009). This third wave of feminism made salient a more subjective voice that pointed at the intersection of race and gender with greater resolve than would have been possible when…

References

Coffey, L.T. (2011, October 11). Girl Project' reveals what teens are really thinking. Today People. Retrieved  http://today.msnbc.msn.com/id/44846267/ns/today-today_people/t/girl-project-reveals-what-teens-are-really-thinking/ 

Dow, B.J. (2003). Feminism, Miss America, and media mythology. Rhetoric & Public Affairs, 6 (1), 127 -- 150.

Faludi, Susan, Backlash: The Undeclared War Against American Women (Three Rivers Press, 2006)

Feminist Majority Foundation, Choices Campus Leadership Program. (2011). Retrieved  http://feministcampus.org/default.asp

Film Culture and its Impact on Civil and Social Rights
Words: 4688 Length: 15 Pages Document Type: Essay Paper #: 16536715
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Popular Film Cultures Have Propelled Civil and Social Rights

Culture is referred as shared interaction, patterns, cognitive constructs, behaviors as well as effective understanding learned through socialization and transferred from one generation to the other. In the United States and outside the United States, films have become a powerful tool to transmit cultures. In 2009, there were more than 6.8 billion films released compared to the world population that was roughly the same number. Moreover, films have produced revenue of more than $30 billion annually, and its impact on films on people's behaviors is staggering. For example, many people across the world are imitating American culture by watching their movies. Moreover, films have become a powerful tool for propelling civil and social rights.[footnoteRef:1] The social civil rights are the class of rights and freedoms people demand from the government, private individuals or social organizations. Civil rights movements protect people from…

Abnormal Psychology pop Culture Abnormal Psychology Pop Culture
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Abnormal Psychology:pop Culture

Abnormal Psychology: Pop Culture

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Abnormal Psychology: Pop Culture

In asking the question of what abnormal psychology is really supposed to be, it makes sense that we must first quickly think about the very definition of our word "abnormal . By all rights, is a remarkably puzzling word that is very dependent on what is called "normality . Both terms may justifiably change fundamentally from one era to another and one culture to a different one. How then do we choose upon what is abnormal and what is normal? Of course, this is much more of a philosophical issue than a psychological one. For logical reasons of practicability, it is essential to generate an approximately uniform definition of abnormal psychology that we can more or less decide upon as a cluster of caregivers. This general definition would obviously be typical in its nature, but…

Work Cited

OW, M.G.T., KENARDY, J.A., JOHNSTON, D.W., NEWMAN, M.G., TAYLOR, C.B., & THOMSON, A. (2007). Prognostic indices with brief and standard CBT for panic disorder: I. predictors of outcome. Psychological Medicine, 37(10), 1493-9. doi:10.1017/S0033291707000670

King, S., Waschbusch, D.A., Pelham Jr., W.,E., Frankland, B.W., Andrade, B.F., Jacques, S., & Corkum, P.V. (2009). Social information processing in elementary-school aged children with ADHD: Medication effects and comparisons with typical children. Journal of Abnormal Child Psychology, 37(4), 579-89. doi:10.1007/s10802-008-9294-9

Mandel, H.P., & Hampson, W. (2000). Abnormal psychology perspectives. Canadian Psychology, 41(4), 282-284.

Medved, M.L. (2008). Essentials of abnormal psychology, first Canadian edition. Canadian Psychology, 49(1), 73-74.

Black Culture and Black Consciousness
Words: 841 Length: 3 Pages Document Type: Essay Paper #: 96943533
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Notwithstanding its roots in African dance, in actuality, it was a fighting style designed by African slaves as a means of protecting themselves from government agents searching for them after their escape from enslavement. Likewise, Levine focuses heavily on the connection between the slave culture that was evident in the American South, while much of it may actually have been shaped by the need to conceal it from white society.

The mere fact that Christianity, and more specifically, Southern Baptism, became the predominant religion of the millions of descendants of the Africans enslaved in America would seem to provide the most support for Rock's position. It is difficult to know how many of the slaves who eventually (and ironically) adopted the very religious traditions of those who enslaved them and held them captive for generations. Certainly, there are elements of contemporary black religious culture that can be traced back to…