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Product Financial and Market Analyses of 3 Products
Words: 1160 Length: 4 Pages Document Type: Capstone Project Paper #: 61565816
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Strategic Review -- Simulation

A 4-year strategic review of the Company's X5, X6 and X7 Tablets has been requested by Sally. The strategic review contains product, financial and market reviews for all 3 products over the 4-year period from 2011 -- 2014. As the report will show, the X5 behaved admirably but is now in shakeout, the X6 continues to perform best of all the products and the X7 has performed horribly in all 4 years. Consequently, I recommend discontinuing the X5 and X7 and allocating R&D and other resources to the X6 for 2015.

Generally in 2011, the cumulative profit score is $81,571,138. The X5 costs more than most other products in its category and last year it was in the growth phase of the product lifecycle. The performance of the X6 is better than that of competing tablets (Sun, Tablet Development Sim - View Summary, n.d.).

A. A…

Product Costing Systems ABC Job Costing Put
Words: 2219 Length: 8 Pages Document Type: Thesis Paper #: 8558790
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Product Costing systems (ABC, job costing, put costing, .) advanced topic managerial accounting the thesis statemenit a position body paper show evidence support position. The paper discuss opposite point view discuss position valid.

Product costing systems

Product costing system is a management tool which identifies the actual cost of producing each product. It identifies the profits and loss which can be gained or incurred on each product, hence giving companies the opportunity of identifying and promoting of profitable product while dropping, re-pricing or redesigning of unprofitable products Brierley, 2008.

Product costing is a highly sensitive area for managerial accountants, recently, most of them have changed their focus such that they give their attention to appropriate treatment costs which are directly associated with resources that are committed to support activities, which within the company do not vary proportionally to production once the initial capacities have been set. In such as an…


Brierley, J.A. (2008). Toward an Understanding of the Sophistication of Product Costing Systems. [Article]. Journal of Management Accounting Research, 20, 61-78.

Brierley, J.A. (2010). The determinants of overhead assignment sophistication in product costing systems. [Article]. Journal of Corporate Accounting & Finance (Wiley), 21(4), 69-75. doi: 10.1002/jcaf.20597

Brierley, J.A. (2011). A Comparison of the Product Costing Practices of Large and Small- to Medium-Sized Enterprises: A Survey of British Manufacturing Firms. [Article]. International Journal of Management, 28(4), 184-193.

Drudy, & M. Tayles. (2005). The British Accounting Review Explicating the design of overhead absorption procedures in UK organizations, 37(1), 47 -- 84.

Lifecycle Models and Project Planning
Words: 744 Length: 2 Pages Document Type: Term Paper Paper #: 81714791
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The strengths of this model are that early iterations of the projects are the least costly and enables the highest risk to be addressed at the least overall cost ensuring upon increase of costs a decrease in risks and secondly that each iteration of the spiral may be custom made to satisfy the needs within the project. Weaknesses in this model are the ambiguous natured milestones, activities performed in parallel are subject to miscommunications and mistaken assumptions and unplanned interdependence is a factor that can create problems.

The "Staged-Delivery" Lifecycle Model

The deliverables in this model are covered in the early stages of the project. In this form of the lifecycle the design is "broken into deliverable stages for detailed design, coding, testing and deployment." The strengths in this model is that it can put useful functionality into the hands of customers earlier than were the project delivered by the…


Project Lifecycle Models: How they Differ and when to use them (2004) Ebusiness [Online at

Expert Project Management (2005) Edmund Fish Online available at:

Project Management Wisdom (2005) A Generic Third Level model" Online available http:/ /

Norton Life Cycle the Product
Words: 566 Length: 2 Pages Document Type: Research Paper Paper #: 54960997
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The strategy would prove successful in assisting the rapid proliferation of the Norton Antivirus packages. Accordingly, ikipedia (2010) reports that "Norton AntiVirus and Norton Internet Security, a related product, held a 61% U.S. retail market share for security suites as of the first half of 2007." (ikipedia, 1) In addition to casting a dominant shadow over its sector of the technology industry, this would make Symantec a leading developer of antivirus technologies.


The maturation of Norton Antivirus is marked both by the annual or multi-annual release of newer or more refined versions of its software. A constant research and development phase is required so that Norton can remain abreast of advances amongst hackers and developers of malware, spyware and viruses. This is demonstrated by continual re-release of the Norton packages. According to available research, "Existing users of the 2006, 2007, 2008 and 2009 versions can upgrade to the latest…

Works Cited:

Fisher, L.M. (1990). Company News; Symantec to Acquire Peter Norton. The New York Times.

NetMBA. (2007). The Product Life Cycle. Business Knowledge Center. Online at 

Wikipedia. (2010). Norton Antivirus. Wikimedia, Ltd. Inc.

Tablets the Market Lifecycle the Best Way
Words: 1204 Length: 4 Pages Document Type: Essay Paper #: 24865267
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The Market Lifecycle

The best way to see into the future is precisely the one that we have been allowed to experiment with for this exercise: A time machine that takes us to an assigned point, lets us look around at the things that are the most relevant to us, and then returns us safely to our chronological point of departure without having undermined the entire space-time continuum. The analysis that we have performed for this assignment has provided us a model for the ways in which a product can realistically be assessed, even when our time machine is in for repairs.

This analysis is specific to the data that we have been given for this exercise; however, the overall dynamics of the market explored here are relevant to the sale of electronics in general and to a not-insignificant degree to all markets that are keyed to novelty, which…


Evans, M. (2012). The PLM Debate. Retrieved from .

Karniel, A. & Reich, Y. (2011). Managing the dynamic of new product development processes. A new product lifecycle management paradigm. New York: Springer.

New Product Planning
Words: 2479 Length: 8 Pages Document Type: Research Paper Paper #: 26778295
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New Poduct Plan

Situational Analysis

Competitive Analysis

Pote's Five Foces Analysis

Bagaining Powe of Supplies

Bagaining Powe of Customes

Theat of New Entants

Theat of Substitute Poducts

Competitive Rivaly





Maketing Stategy

Shot-tem Goals

Long-tem Goals

This pape povides a plan fo eintoducing the failed Blackbey smatphone to the maket. The Blackbey was once the most popula smatphone in the U.S. and othe makets. The intoduction of the smatphone in 2006 maked a defining moment in the histoy of the smatphone maket. Howeve, with its focus limited to copoate uses and govenment agencies, Blackbey was slow to espond to the evolving needs of individual consumes. This gap pesented a pefect oppotunity fo Apple, Samsung, and othe ivals to oust Blackbey fom its dominant position. By 2011, the Blackbey had lost its position in the industy. The smatphone kept on losing its maket shae to newe entants, who…

references of the market was one of the major reasons that led to the failure of the Blackberry smartphone. The company has historically focused on corporate and institutional users, giving little attention to individual consumers. The declining performance of the company is also a major weakness as the company is increasingly losing its financial strength, which may make it unable to exploit opportunities in the marketplace. Other notable weaknesses include limited support for third party applications, poor leadership, and poor branding.


One opportunity Blackberry may take advantage of to regain its lost glory is the Samsung crisis, which has caused the South Korean giant substantial losses in terms of not only revenue, but also reputation. The recall of the Samsung Galaxy Note 7 and its subsequent discontinuation presents a good opportunity for Samsung rivals to gain competitive advantage in the marketplace. Emerging markets also present an important opportunity for Blackberry, especially since Apple has historically focused on developed markets. The attractiveness of emerging markets particularly stems from the rapid growth of smartphone penetration in these markets. Other significant sources of growth include mergers and acquisitions, strategic partnerships, growth of cloud computing, integration of third party applications and features, as well as the firm's existing customer base.


The biggest threat facing the Blackberry is competition. Apple, Samsung, and recent entrants to the smartphone market such as Xiaomi and Huawei have provided unmatched smartphone features, which may make it difficult for Blackberry to successfully re-enter the market.

Relevance and Application of the Product Life
Words: 1038 Length: 3 Pages Document Type: Essay Paper #: 40768537
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elevance and Application of the Product Life Cycle Concept in Budgeting

Company and business unit budgets often lend financial expression to strategy, inspire managers to attain generally understood targets and offer a logical framework for the analysis of outcomes. On the other hand, many companies suffer from badly conceived or incompetent budgeting processes which do not inspire accomplishment of targets and are of little value for operational management (Corporate Budgeting, n.d.).

Life cycle budgeting comprises approximations of a product's revenues and expenses over its complete life cycle starting with research and development, going through the introduction and growth stages, into the maturing stage, and in conclusion into the harvest or decline stage. Life cycle budgeting adopts a life cycle approach. It is planned to account for the expenses at all stages of the value chain. This knowledge is significant for pricing choices because revenues must cover expenses acquired in each…


Corporate Budgeting. (n.d.). Retrieved February 26, 2011, from Web site: 

Product Life Cycle. (2011). Retrieved February 26, 2011, from Web site:

Rim Discuss This Product in Terms of
Words: 2239 Length: 6 Pages Document Type: Essay Paper #: 48793072
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Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.

Determine the types…


1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.

2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.

3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc.  -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982

Product Innovation

Establishing Product Vision and Product Scope Are
Words: 824 Length: 2 Pages Document Type: Term Paper Paper #: 41380399
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establishing product vision and product scope? Are there repeated patterns of behavior that cause these barriers?

One of the barriers to creating a coherent product vision and product scope is the perceived limit of time in the corporate lifecycle. By generating and implementing new product ideas faster than its competition, a firm is likely to increase its current market share or even establish a new market. "The question, then, is not whether a company should innovate, but how to reduce innovation cycle time." (Lukas, 39) However, a project manager cannot set unrealistic time goals. The solution is to have a project plan already in place to reduce the time devoted to planning, that is part of the institutional framework, a plan that includes a project vision generating process, as well as helps define every project's scope.

One of the reasons some projects become unwieldy is that they are begun with…

Work Cited

Christel, M. & K. Kang. (12 Oct 2004) "Issues in Requirements Elicitation." Software Engineering Institute. (SEI) Carnegie Mellon University. Retrieved 20 Jan 2004 at

Marketing Analysis Strategies and Techniques Keeping Products
Words: 1370 Length: 4 Pages Document Type: Essay Paper #: 78550698
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Marketing Analysis Strategies and Techniques

Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their effectiveness in serving customers and delivering profitable operations to a company as well. The intent of this analysis is to identify the different types of analysis used by marketers to determine product positioning, competitive position, customer perceptions, and distribution channel analysis.

Product Positioning

The essence of effective product positioning strategies take into account the value delivered by a company with its products and services, how they differ from direct competitors and substitutes, while taking into account the motivations and unmet…


Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.

Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.

Dimitriadis, S., Kouremenos, A., & Kyrezis, N. (2011). Trust-based segmentation. The International Journal of Bank Marketing, 29(1), 5-31.

Frambach, R.T. (1997). Competitive positioning: The key to market success. International Journal of Research in Marketing, 14(1), 92-95.

Marketing When a Product Enters
Words: 327 Length: 1 Pages Document Type: Essay Paper #: 92353669
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The market mix consists of product, price, place, and promotion. Differentiation is a promotion strategy - a new way of selling the product to the marketplace. Feature diversification is a mix of product and promotion. Minor additions or changes to the product are heavily promoted. Price-cutting is a price strategy. Saturation is a combination of product, place, and promotion. New products are added to the mix, sold in more places, and more heavily promoted.

The first strategy I would employ to defend a dominant position in a mature market is differentiation. This strategy, if successful, will discourage newcomers from thinking they can win more than nominal market share. It will also preserve margins and maintain the strength of the brand, which price-cutting will not do. Furthermore, unlike saturation or feature diversification, it does not require any investment in new product development, making it a more…

Application Lifecycle Management Tools
Words: 994 Length: 3 Pages Document Type: Research Paper Paper #: 99571535
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Technology and Product eview for Application Lifecycle Management Tools: OutSystems

Application Lifecycle Management (ALM) tools are important for ensuring software quality and trustworthiness. They track applications throughout their entire lifecycle, from requirements definition and design to development, testing, execution and maintenance (Search Software Quality, n.d.). ALM also entails documenting and tracking modifications to applications. This ensures all software components meet the acceptable configuration requirements all through an application's whole lifecycle. More importantly, using ALM software can minimise time to market, enhance collaboration across the software development process, increase compliance with regulatory requirements and industry standards, and enhance project visibility and stability (Search Software Quality, n.d.). With growing operations, it is important for Aberdeen Software to adopt a suitable ALM tool, particularly against the backdrop of increased cyber security risk. The organisation must ensure its software products are properly configured and of the expected quality.

There are numerous ALM tools…


Capterra (2016). Outsystems. Retrieved from: - management-software/spotlight/103549/OutSystems%20Platform/OutSystems

GetApp (2017). OutSystems pricing, features, reviews & comparison of alternatives. Retrieved from: - platform/#questions

OutSystems (n.d.). Platform overview. Retrieved from: 

Search Software Quality (n.d.). Application lifecycle management tools: a buyer's guide to ALM software. Retrieved from: - management-tools-A-buyers-guide-to-ALM-software

Information Technology IT Project Management Sustainability and Whole Lifecycle Thinking
Words: 3448 Length: 12 Pages Document Type: Research Paper Paper #: 27902013
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Project Management, Sustainability and Whole Lifecycle Thinking

ITT Project Management - Sustainability and Whole Lifecycle Thinking

Although the sustainability movement has been advocated predominately in response to the irresponsible expansion of inefficient infrastructure by industrialized nations, with the United States and Japan now making significant efforts to embrace "green" growth practices, a growing movement has emerged that promoting sustainability throughout developing nations presents the most productive path. Even as the most modernized nations continue to update their consumption patterns to better suit the technological age, seeking efficiency and effectiveness that is sustainable for the foreseeable future, rising powers like China, India, and Brazil are expanding their spheres of influence at the expense of the natural environment. To address the threats posed by developing nations repeating the mistakes of prior generations, mistakes which run the gamut from China's reckless damming of its nation's natural waterways to India's inability to address its…


Carroll, J. (2009). Project management for effective business change in easy steps. UK: In Easy Steps, Ltd.

Cleland, D., Bursic, K., Puerzer, R., and Vlasak, A. (Ed.). (1998). Project management casebook. Sylva, NC: Project Management Institute.

Collyer, S. (2009) Project management approaches for dynamic environments. International Journal of Project Management, 27 (4), p.355-364. Retrieved from website 

Finkbeiner, M. (2009). Carbon footprinting: Opportunities and threats. The Journal of Life Cycle Assessment, 14, 91-94. Retrieved from - content/uploads/2012/12/Carbon-Footprinting-opportunities-ans-threats.pdf

iPod Lifecycle at the Time
Words: 981 Length: 3 Pages Document Type: Thesis Paper #: 23420471
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They are also increasingly differentiated by features, such as thinness and shakeability. hile Apple engaged in both stretching and filling during the growth stage in order to build the market, they now appear more concerned with warding off competitors. The success of the iPod has not only driven revenues directly, but has also had the desired effect of improving computer sales. Mac laptop sales have increased 51% in 2007 and 38% in 2008; desktop sales increased 12% in 2007 and 37% in 2008.

At present, the iPod is unlikely to experience steep decline in the marketplace until it is eclipsed by new technology. The iPhone represents one such threat, but diffusion of that product will be at a slower pace than the iPod experienced, because of much more intense competition from cell phones and PDAs. However, iPods tend to last only a couple of years before consumers seek to upgrade…

Works Cited

Fried, Ian. (2001). Apple's iPod Spurs Mixed Reactions. CNet. Retrieved December 20, 2008 at 

Belson, Ken. (2005). As the iPod Stays Hot, it Risks Losing its Cool. New York Times. Retrieved December 20, 2008 at 

Poeter, Damon. (2008). Apple's Jobs Looks, Hypes Thin at iPod Launch Channel Web. Retrieved December 20, 2008 at 

Apple Computer 2008 Form 10-K. (2008). Retrieved December 20, 2008 at

Marketing and Branding a Healthcare-Related Product Marketing
Words: 1634 Length: 6 Pages Document Type: Essay Paper #: 27450979
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Marketing and Branding a Healthcare-elated product

Marketing and Branding Lipitor

Target markets, branding, marketing strategy, execution and product positioning all directly contribute to the market share and profitability of a product. In the marketing and selling of healthcare related products, brands must communicate a viable and realistic solution t a patient's condition to be seen with credibility and trust (Angelmar, Angelmar, Kane, 2007). The intent of this analysis is to evaluate the marketing strategies of Lipitor, a best-selling drug of Pfizer Corporation used for treating high cholesterol and its related heart disease effects. This drug generated $10.7B in the company's latest fiscal year according to their annual report and is also considered one of the top-selling drugs throughout the entire pharmaceutical industry. Beginning with an analysis of the Lipitor target market, and progressing through their branding strategies, analysis of product success and recommendations for future marketing strategies, this paper provides…


Angelmar, R., Angelmar, S., & Kane, L.. (2007). Building strong condition brands. Journal of Medical Marketing: Special Issue New Paradigms in Life Sciences Marketing, 7(4), 341-351.

Iain Black. (2005). Pharmaceutical marketing strategy: Lessons from the medical literature. Journal of Medical Marketing, 5(2), 119-125,106.

Griffiths, S.. (2008). Pharmaceutical branding: 'To brand or not to brand'. Journal of Medical Marketing, 8(2), 113-118.

Krion, D., & Shockley, R.. (2011). How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy. MIT Sloan Management Review, 53(1), 1.

Human Resource Recruiting for a Product Manager
Words: 1156 Length: 3 Pages Document Type: Term Paper Paper #: 49901651
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Human esource ecruiting for a Product Manager

Human esource ecruiting Process: Product Management Position

The role of the product management in many organization is very comparable to the Chief Executive Officer (CEO) as both share profit and loss, product direction and services responsibility and are required to make decisions routinely that impact the future direction of the company (eid, 1988). Hiring a product management is therefore much like looking for a CEO, as both must have a series of unique, highly differentiated skills, traits and experiences to excel in their roles. The intent of this analysis is to define the best possible recruiting methods for product managers, provide a job description and an overview of responsibilities, determine anticipated selection ratios and identify potential selection techniques as well. Evaluating each of the selection criterion for validity is also provided in this analysis.

Assessing ecruiting Methods for Product Management Professionals

Of the…


Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Yei-Fang Lin, & Brian H. Kleiner. (2004). How to Hire Employees Effectively. Management Research News, 27(4/5), 108-115.

Mueller, J., & Baum, B.. (2011). The Definitive Guide to Hiring Right. The Journal of Applied Business and Economics, 12(3), 140-153.

Reid, David M.. (1988). Towards Effective Product Management. European Journal of Marketing, 22(5), 32.

Management Chapter 1-The Influence of
Words: 4029 Length: 9 Pages Document Type: Research Paper Paper #: 90402106
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Furthermore, the proper selection of the team provides a means of determining general responsibilities for each team member involved. They will need to know the overall scope of their service while also knowing their overall design responsibilities as compared to their peers. In addition, their contracts will be a directly correlated to the contract and specifications of the client involved. This is important as it aligns the motivations of the work team with that of the client. By aligning motivations and incentives, the design team has their personal interests affiliated with those of the client. This will ultimately help reduce unethical practices and mistakes within the overall process. According to the British design management standards, the design team will want to establish effective means of communication while also electing a qualified leader. More important the team must establish an overall brief. The brief, according to British Standards, should outline the…


1) Guide to RIBA Agreements 2007 (Royal Institute of British Architects) RIBA Publishing, 2008

2) Architect's Job Book Eighth Edition (Royal Institute of British Architects) RIBA Publishing, 2008

3) Briefing the Team (Construction Industry Board) Thomas Telford Publishing, 1998

4) The CIC Scope of Services Handbook (Contraction Industry Council) RIBA Publishing, 2007

Perceptual Mapping Analysis of the Cruisethorr Perceptual
Words: 1167 Length: 4 Pages Document Type: Essay Paper #: 86264517
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Perceptual Mapping

Analysis of the CruiseThorr Perceptual Map and Market Positioning

The intent of this analysis is to evaluate the simulations involving perpetual mapping for the CruiseThorr and oth motorcycles, the latter model launched as part of this simulation. Each of the situations are described, followed by a recommended solution and results achieved. Additional questions are also answered at the end of this analysis pertaining to product differentiation, product repositioning and product lifecycles,

Analysis of Scenario-based Simulations

The initial situations, recommended solution and results of each iteration of the simulation are presented and analyzed in this section.

Situation Analysis

The first simulation begins with the CruiseThorr losing market share as younger buyers don't have the high disposable income to afford it The 21- to 35-year-old age group is interested in motorcycles yet cannot afford the CruiseThorr, and also find the model to be behind the times in terms of their…


Bachand, D. (1988). The marketing of ideas: Advertising and road safety. International Journal of Research in Marketing, 4(4), 291-291.

Bijmolt, T.H.A., & Wedel, M. (1999). A comparison of multidimensional scaling methods for perceptual mapping. JMR, Journal of Marketing Research, 36(2), 277-285.

Gelb, T. (1989). Overhauling corporate engine drives winning strategy. The Journal of Business Strategy, 10(6), 8-8.

Hooley, G.J. (1979). Perceptual mapping for product positioning: A comparison of two approaches. European Research, 7(1), 17-17.

Issues in Technology Innovation
Words: 580 Length: 2 Pages Document Type: Term Paper Paper #: 34143462
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technology s-curve analysis is useful to assess the developmental lifecycle stage of technology. The term s-curve refers to the share that the progress of the lifecycle will be seen as on a graph where the x axis is time and the y axis is performance White & Bruton, 201). The line resembles an s, as shown in figure 1 below

Figure 1; the Technology S-Curve

The curve is useful as it will help to assess where technology is in the life cycle, and whether there are likely to be major improvements, or if the product is moving towards maturity if it will be vulnerable to substitute technology White & Bruton, 2010). New technology that will be come a substitute is likely to start its lifecycle during the accelerated growth period of the exiting technology, so it is ready to become the substitute when the current technology reaches maturity. Understanding the…

(a) Key issues to remember in managing technology substitution include the way in which the consumers that buy the technology use it, and how the new products may be perceived in terms of acceptability (White & Bruton, 2010). This means looking not only at current needs, but at potential future consumer needs in order to ensure that the technology meets with market needs. Firms need to ensure potential substitutions will include the ability to satisfy needs and offer sufficient additional, but desired or useful benefits that will justify the consumer switching for a product that is likely to have a higher cost, and may include some inconvenience in terms of adapting to the changes in the technology (Kotler & Keller, 2011).

(b) When a firm manages technology substitution the process should begin before the technology is needed, so there is time for it to undergo the slower development stages before it is needed and can present with the enhanced performance the point the technology needs to be used as a substitution. The process should include focus on the market needs and forecasting consumer demand, as well as the technological capabilities and developments (White & Bruton, 2010). The process should also be undertaken in a manner that will protect the developments with patents etc...

(c) Managing technological substitution is important as now product will last forever; even lifecycle extension strategies will only prolong the lifecycle for a limited period of time. In technology where there is a highly competitive environment this is especially true. If the firm wishes to survive they will need to have product in place to act as substitutes, if they do not they will loose their customers to

SCM for Digidream the Objective of This
Words: 1440 Length: 5 Pages Document Type: Essay Paper #: 7555633
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SCM for DigiDream

The objective of this study is to propose a company concept for DigiDream Inc. founded in 2011. This study will discuss company management information and select the best system for the company needs without worrying about compatibility with legacy systems. This work will and select a compatibility legacy system and create the proposed SCM Company for creation of a Tablet generic made computer and will describe the reasons behind having supply chain management (SCM). Appropriate software packages for the company will be researched and analyzed. A description of the management of the SCM system will list the advantages and benefits in providing the selected SCM and will finally compare it to another SCM product not chosen.

Supply Chain Management & Marketing System

Juttner (2004) states that conceptual and empirical research on the concept of market orientation has long suggested that interfunctional coordination is key to achieving the…


Achieve Microsoft Dynamics NAV 5.0 (2011) Retrieved from: 

Information Connects (2008) Oracle Supply Chain Management. Retrieved from:

Juttner, Uta (2004) Demand Chain Management -- Integrating Marketing and Supply Chain Management. 26 Oct. 2004. Retrieved from: 

Supply Chain Management (SCM) (2011) Enabling Solutions. Retrieved from:

Simulation a Very Powerful Computer-Based
Words: 913 Length: 3 Pages Document Type: Capstone Project Paper #: 91651296
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The product to be discontinued is however X6 due to its low OI.

1/2/2014 input decisions for 2014

The performance of the 3 products still indicates a periodic variation over the 5 years. The customers would pay more for the product X7 than for the rest of the products in the same category. The X7 sales are noted to be in the growth phase of the product lifecycle. The X5 is noted to be is lower quality as well as performance than the rest of the products. The product to be discontinued is therefore X5 to its low profitability and OI.

1/2/2015 input decisions for 2015

The performance of the 3 products still indicates a periodic variation over the 5 years. The customers would pay almost the same price for all the competing products in the same categories. The X6 tablet has fewer features in comparison with X5 and X7.…


Forio (2012).Table Development. Available online at 

Watkins, a., Hill, RP (2009).A simulation of business-to-business decision making in a relationship marketing context. Industrial Marketing Management.Vol 38 (8,) Nov. 2009, Pages 994 -- 1005

Wynn et al. (2009). Business process simulation for operational decision support. Proceeding BPM'07 Proceedings of the 2007 international conference on Business process management

Pages 66-77

Inelastic Demand There Are Many
Words: 346 Length: 1 Pages Document Type: Term Paper Paper #: 51720434
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When products mature rapidly in the face of additional competitors and increasing attractiveness of alternatives, price inelasticity sets in quickly. When a product has become price inelastic, companies may drop the price 40% or more hoping to find a new price elasticity curve on which to complete on. This strategy rarely works, forcing companies to create entirely new generations of product rapidly in order to gain pricing elasticity in their industries by having superior benefits delivered with their products. Price inelasticity, in the short-term however forces many companies to pursue promotional and distribution strategies to compensate for the lack of volume increases based on price reductions.


Thompson Learning (2007) - From lectures at the German University of Cairo, MBA Program, based on Chapter 5 of the South-Western/Thompson Learning book. Accessed from the Internet on July 21, 2007 from location:


Thompson Learning (2007) - From lectures at the German University of Cairo, MBA Program, based on Chapter 5 of the South-Western/Thompson Learning book. Accessed from the Internet on July 21, 2007 from location:

Coordination Across Functions Skills at
Words: 829 Length: 3 Pages Document Type: Case Study Paper #: 86984586
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This approach to unifying information made it possible for General Electric to share information across its entire value chain, leading to greater profitability and higher market share as a result in core markets (Jones, Young, 2006). Clearly enterprises who concentrate on these aspects of performance regarding Information Technologies have a significant competitive advantage over time.

Information Technology (it) Contributions to Enterprise Competitiveness

There are many aspects of how it transforms an enterprise, making it more customer-centric while at the same time ensuring its integration at both the process and strategy level with supply chain partners, distributors, dealers and service providers. The catalyst in many cases is the EP system which acts as the system of record from both an accounting and financial information standpoint. Customer elationship Management (CM), Supply Chain Management (SCM), logistics, pricing, services including Service Lifecycle Management (SLM) systems are all dependent on the information provided in an…


Forslund, H. (2010). ERP systems capabilities for supply chain performance management. Industrial Management + Data Systems, 110(3), 351-367.

Haug, a., Pedersen, a., & Arlbjorn, J.S. (2010). ERP system strategies in parent-subsidiary supply chains. International Journal of Physical Distribution & Logistics Management, 40(4), 298-314.

Jones, M.C., & Young, R. (2006). ERP usage in practice: An empirical investigation. Information Resources Management Journal, 19(1), 23-42.

Pan, K., & Chao, G. (2011). Risks affecting ERP post-implementation. Journal of Manufacturing Technology Management, 22(1), 107-130.

Marketing Plan for Glisten & Shine Glisten
Words: 4624 Length: 15 Pages Document Type: SWOT Paper #: 62257352
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Marketing Plan for Glisten & Shine

Glisten & Shine is jewelry and accessories-based company and shall be providing a variety of jewelry items such as necklaces, earrings, rings made from special customized gems, and later on would be diversifying its product line into bracelets, cufflinks, tie-pins, jewelry hair-pins and hair accessories, belts etc.

G&S's jewelry will be special as the customer will be able to re-use it over and over again and dye and re-dye it to suit his requirements, without spoiling the natural look. For making our product eye catching, we will make use of semi-precious, transparent and/or opaque crystal gemstone that will be coated with a special paste providing a natural precious look to the gemstones.

Glisten & Shine provides a unique product concept in a relatively maturing jewelry industry. This will give us an edge because customers are in that stage where they want something trendy as…


Amine, Lyn S.; Magnusson, Peter (2007). Cost-Benefit Models of Stakeholders in the Global Counterfeiting Industry and Marketing Response Strategies. . Multinational Business Review (St. Louis University), Vol. 15 Issue 2, p63-85. 23p.

Brassington, Frances & Pettitt, Stephen (2008). Principles of marketing, 4th edition, England, Pearson Education.

Findlay, Stephanie (2010). Jewelry for the masses, Vol. 123 Issue 25/26, p60-60. 3/5p.

Kay, Mark J (2010). Marketing and the Effects of Recessions. Phi Kappa Phi Forum, Vol. 90 Issue 2, p18-19. 2p.

Cruiserthor Perceptual Maps Using Perceptual Maps in
Words: 1102 Length: 4 Pages Document Type: Essay Paper #: 38432475
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Perceptual maps

Using perceptual maps in marketing: CruiserThor

This paper will review the market situation of CruiserThor Motorcycles and examine how the introduction of a new low-cost motorcycle to its product offerings was able to change the company's brand image. CruiserThor had a market image and price tag commensurate with Harley Davidson or other large, expensive, high-power bikes. Unfortunately, consumer desires are changing and these vehicles are no longer in high demand. At the beginning of the simulation, CruiserThor had to find a way to change with the times, or be left behind its competitors.


During the first phase of the simulation, CruiserThor Motorcycles controlled 40% of the market of heavy duty motorcycles. The market environment was an oligopoly, which meant that it was dominated by a few, select companies. It was particularly well-known in the heavyweight motorcycle category. CruiserThor's dominance of the market had been carefully crafted…


Product life cycle. (2013). Quick MBA. Retrieved:

Analytics and the Growing Dominance of Big
Words: 2022 Length: 5 Pages Document Type: Essay Paper #: 72116603
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Analytics and the Growing Dominance of Big Data are

evolutionizing Strategic Decision-Making

The level of uncertainty and risk that pervade many enterprises today is growing, as the dynamics and economics of markets are changing rapidly. The many rapid, turbulent structural changes in industries is also leading to a greater reliance on analytics and the nascent area of Big Data as well. The potential of this second area, Big Data, is in determining patterns in massive data sets that have in many cases been collected for decades within enterprises. The abundance of data within enterprises, when combined with Big Data aggregation and analytics techniques, can be used for drastically reducing risk and uncertainty in even the most challenging and fast-moving industries. Big Data is being hyped heavily by analytics systems and enterprise application providers as well, as this category of software allows for the use of long-standing analytics and business intelligence…


Bughin, J., Chui, M., & Manyika, J.. (2010). Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. The McKinsey Quarterly,(4), 26.

Malcolm Chisholm. (2009). The Dawn of Big Data: Are we on the cusp of a new paradigm that goes beyond what we can do with traditional data stores?. Information Management, 19(8), 45.

Jim Ericson. (2010). Is data science: If ultra-large scale data can reinvent military intelligence, it could change the way we see information. Information Management, 20(7), 18.

Jacobs, A.. (2009). The Pathologies of Big Data. Association for Computing Machinery. Communications of the ACM, 52(8), 36.

Innovation Apple Has Managed to
Words: 2155 Length: 5 Pages Document Type: Term Paper Paper #: 72518519
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Such a strategy would also help the firm to address its weaknesses while acting on its strengths. Some of Apple's strengths include an innovative cast of executives and a well-known brand. Its weaknesses include significantly high R&D costs in comparison to those of competitors. Competition from makers of similar products is one of the main threats the company faces. In regard to opportunities, Apple could seek to take advantage of emerging markets to push up its sales figure.

Ratio Analysis

To further evaluate how successful Apple is, such ratios as the gross profit margin, inventory turnover, current ratio and return on equity can be taken into consideration.

Gross Profit Margin

Apple's gross profit margin can be computed by deducting C.O.G.S from the figure given for sales. The resulting figure in this case is then divided with the sales figure. Consider below.

2008 gross profit margin = 37.49B - 23.49B/37.49B =…

Works Cited

Apple. "10K: Annual Report-Oct 2010." Apple Stock. P. 6. Oct 2010. Web. 9th Oct 2011.

Dalrymple, J. "Interview: HP says Apple is not Touchpad's Target. The Loop. 30th June 2011. Web. 9th Oct 2011. 

Ferrell, O.C. And Michael Hartline. Marketing Strategy. Cengage Learning, 2010. Print.

Harrison, Jeffrey. S. & Caron, H. St. John. Foundations in Strategic Management. Cengage Learning, 2009. Print.

Individual Summary and Reflection Our
Words: 1552 Length: 5 Pages Document Type: Essay Paper #: 49036899
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The role of the leader is to inspire vision, demonstrate confidence and set examples for the group to follow. Our leader will need to create a positive environment to energize our group towards achieving our objectives. To reach common consensuses, our leader will be given the power of final say after the group has deliberated and debated on an issue. To reach our goal, we will be very careful when choosing a leader. We will choose a leader based on several qualities that our leader must possess and these qualities will include:

Communication skills

Written skills

Ability to convince other people efficiently and effectively

Education qualification

Good personality.

ased on the strategies that we will use to select our leader, it is envisaged that our leader will assist the group to reach a better decision.

Team Work

While our leader is to assist the group to reach a better decision…


Environmental Protection Agency . Electronic Reuse and Recycling. EPA WasteWise Update. 2000. Retrieved 14 December 2012 from 

National Research Council .Advancing the Science of Climate Change . National Research Council. The National Academies Press, Washington, DC, USA. 2010. Retrieved 14 December 2012 from

Tablet SIM There Are a Number of
Words: 1271 Length: 4 Pages Document Type: Essay Paper #: 22888443
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Tablet SIM

There are a number of different things that need to be taken into consideration when formulating a strategy for the next four years. The first thing is the product life cycle. Based on how long each of these products has been on the market, and the sales trajectory for the products, each is in a different stage of the product life cycle. Arguably, the X5 is headed towards the maturity stage, the X6 is in the growth stage and the X7 is in the introductory stage (QuickMBA, 2010). This has implications for pricing strategy in particular, but also for R&D strategy. A dollar of R&D investment today will have more years of impact with the X7 than it will with the other products.

ith respect to pricing strategy, the X7's poor performance thus far implies that the product's current price might be a little too high. Sales are…

Works Cited:

Berry, T. (2012). The power of product positioning. Retrieved March 22, 2012 from

QuickMBA. (2010). The product life cycle. QuickMBA. Retrieved March 22, 2012 from

Ethical Situations That Influence Consumer
Words: 2334 Length: 6 Pages Document Type: Research Paper Paper #: 85682989
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The mall in Shanghai is not representative of all shopping experiences in China, and the questionnaire and its use of imagery and descriptions lack clarity and precision needed for more extrapolative results. The study however does underscore the role of ethicacy as a key determinant in defining if a person is going to purchase a counterfeit product or not.

Analysis of Counterfeit Luxury Goods Online:

An Investigation of Consumer Perceptions

One of the most rapidly expanding selling channels for counterfeit products are websites and e-commerce sites. On the Internet a counterfeiter can be up and running within a day or less, selling counterfeit items globally using PayPal and other well-known payment processing systems to manage transactions. This area of counterfeit luxury products selling is the subject of the study Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions (adon, 2012). The methodology is loosely defined as those customers who have…


Kozar, J.M., & Marcketti, S.B. (2011). Examining ethics and materialism with purchase of counterfeits. Social Responsibility Journal, 7(3), 393-404.

Ian Phau, Marishka Sequeira, Steve Dix, (2009) "To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: The role of lawfulness and legality toward purchasing counterfeits," Asia-Pacific Journal of Business Administration, Vol. 1 Iss: 1, pp. 68 -- 80

Phau, I., & Teah, M. (2009). Devil wears (counterfeit) Prada: A study of antecedents and outcomes of attitudes towards counterfeits of luxury brands. The Journal of Consumer Marketing, 26(1), 15-27.

Anita Radon (2012). Counterfeit luxury goods online: An investigation of consumer perceptions. International Journal of Marketing Studies, 4(2), 74-79.

Cookie Craze it Is Difficult to Differentiate
Words: 974 Length: 3 Pages Document Type: Essay Paper #: 16235170
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Cookie Craze

It is difficult to differentiate in the cookie business, as there are a lot of good cookies in this world, and a lot of very creative cookie makers. Cookie Craze is going to differentiate at least on part on the basis of the brand. But the cookies will be unfathomably good, and that is part of the appeal of Cookie Craze. The flavors of the cookies will be key. ith all due respect to grandmother, chocolate chip simply is not going to get it done in a competitive market today. Consumers take their cues from the food porn they watch on television, where chefs dazzle with unique, exciting flavors and that is exactly the kind of Craze we are aiming for. Exotic ingredients -- things not considered normal for cookies -- and a gooey, chewy base dough will form the key differentiating factors. That there will be a…

Works Cited:

NetMBA. (2010). The marketing mix (the 4 Ps of marketing). NetMBA. Retrieved March 23, 2012 from 

QuickMBA. (2010). The product life cycle. Retrieved March 23, 2012 from

U S E-Tailing Business Information Report E-Tailing Industry
Words: 848 Length: 3 Pages Document Type: Essay Paper #: 3454139
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U.S. E-Tailing Business Information Report

E-Tailing Industry

Internet retailing or e-tailing industry continues to experience significant revenue and structural growth, despite the global economic downturn that occurred over the last six years and lingers today. One of the primary catalysts of this industry's continued growth is the continued reliance on multichannel retailing and online multichannel management by retailers, who are increasingly relying on these frameworks to accelerate product lifecycles (Keh, Shieh, 73, 74). The ability to orchestrate these many online e-tailing channels across social networks is also changing the nature Internet retailing, accelerated by the intensive use of analytics for real-time reporting of transactions (Ling, Choon, Chai, Piew, 63, 64). The intent of this analysis is to define the U.S. market for e-tailing in terms of its market size, growth trends, and areas of consumer products in which online selling is pervasive and growing. In addition there are industries mentioned…

Works Cited

Doherty, Neil F., and Fiona Ellis-Chadwick. "Internet Retailing: The Past, the Present and the Future." International Journal of Retail & Distribution Management 38.11 (2010): 943-65.

Keh, Hean Tat, and Elain Shieh. "Online Grocery Retailing: Success Factors and Potential Pitfalls." Business horizons 44.4 (2001): 73-83.

Ling, Kwek Choon, Lau Teck Chai, and Tan Hoi Piew. "The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience Toward Customers' Online Purchase Intention." International Business Research 3.3 (2010): 63-76.

Min, Hokey, and Seong Jong Joo. "Evaluating the Comparative Efficiency of e-Tailing Ventures using Data Envelopment Analysis." International Journal of Electronic Business 6.2 (2008): 194.

Growing & Mature Markets Analyzing the Characteristics
Words: 1437 Length: 5 Pages Document Type: Essay Paper #: 36813672
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Growing & Mature Markets

Analyzing the Characteristics of Growing and Mature Product Markets

Throughout the lifecycle of any product there are distinct phases that include drastically different pricing, product management, promotion and distribution strategies. The intent of this analysis is to evaluate how the various phases of a given markets' lifecycle, from nascent or emerging to growing, maturing, stabilizing to contracting and consolidation affect the profitability and revenue of companies competing in them. Just like products, markets also have product lifecycles (addats, 2011). In high technology, many markets move faster than the product lifecycles of the devices being sold into them, with microprocessors, electronic components and very specialized, engineer-to-order products having this characteristic (addats, 2011). Each phase of the lifecycle of a market are defined in this paper and the profitability implications on companies competing within it are assessed.

Nascent or Introductory Phase

When markets first emerge as a consolidated…


Chen, Y., Y. Chen, and M. Wu. 2011. Distributed product knowledge service: model and system framework. The Service Industries Journal 31, no. 3, (February 16): 483.

Gillier, T., and G. Piat. 2011. Exploring Over: The Presumed Identity of Emerging Technology. Creativity and Innovation Management 20, no. 4, (December 1): 238-252.

Swee Siong Kuik, Sev Verl Nagalingam, and Yousef Amer. 2011. Sustainable supply chain for collaborative manufacturing. Journal of Manufacturing Technology Management 22, no. 8, (November 20): 984-1001.

Maximilian Pasche, Magnus Persson, and Hans Lofsten. 2011. Effects of platforms on new product development projects. International Journal of Operations & Production Management 31, no. 11, (November 1): 1144-1163.

Brand Extension Considerations There Are
Words: 487 Length: 1 Pages Document Type: Term Paper Paper #: 83791367
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Their use of product
line extensions to increase the up-sell and cross-sell of products and
services are aimed at extending the product lifecycles of systems that
often have limited lifecycles of their own. Cross-selling and up-selling
based on product line extensions is prevalent in industries that have rapid
product lifecycles.
The third major factor to consider in brand extensions according to the
Marketing Leadership Council (2005) is the need for infusing the existing
brand with additional publicity and greater exposure. The Hummers' product
line extensions to the H2 and now the H3 Models underscore both the extreme
durability of this vehicle yet also give General Motors an opportunity to
further clarify their branding message of the Hummer line of vehicles also
being safe for families. Their extension from being a rugged off-road
enthusiasts' vehicle to that of a vehicle for the soccer moms of the world
shuttling their kids from…

Marketing Leadership Council (2005) - Leveraging the Parent Brand in the
Introduction of brand Extensions. Corporate Executive Board Publication.
April, 2005. Pages 3, 4, 13.

Warp Analysis the Personal Digital
Words: 1173 Length: 4 Pages Document Type: Capstone Project Paper #: 25823493
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Figure 1 provides a graphical representation of the effects of consistently high levels of &D investments spread evenly across all product lines.

Figure 1: Outcome of Initial &D and Pricing Analysis

For the implications to Total Income based on these decision points, see Table 2. Note that consistently high &D spending, not price declines, are what is fueling the overall sales growth. At the end of the second iteration, Sales Volume is up 36% and evenue Volume is up 40%. The lesson learned is that when there is a rapidly expanding market, investments in &D and more powerful than price in driving sales (Chwelos, Berndt, Cockburn, 2008)

Table 2:

Total Income Based on Second Iteration Assumptions

Throughout the simulation, market data is periodically provided in addition to market lifecycle stage of each of the products in the company. By the third iteration it is apparent that the X5 is maturing…


Bayus, Barry L, Jain, Sanjay, & Rao, Ambar G. (1997). Too little, too early: Introduction timing and new product performance in the personal digital assistant industry. JMR, Journal of Marketing Research, 34(1), 50-63.

Chwelos, P., Berndt, E., & Cockburn, I.. (2008). Faster, smaller, cheaper: an hedonic price analysis of PDAs. Applied Economics, 40(22), 2839.

Peter Denno, & Thomas Thurman. (2005). Requirements on information technology for product lifecycle management. International Journal of Product Development, 2(1,2), 109-122.

Mike Edwards. (2008, January). PDA design a collaborative effort. DPN: Design Product News, 36(1), 1,7.

Strategic Review the Performance of
Words: 1749 Length: 5 Pages Document Type: Capstone Project Paper #: 88596207
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However, it is worth considering that the previous management's performance with this product was so poor that virtually any price point in our range would have dramatically outperformed the previous management's performance. A drop to $150 would have been a good starting point in 2006, as it would have given us a better idea of the price elasticity of demand for this product. ith this knowledge, a trend line could have been extrapolated that would allow us to determine the optimal price point, resulting in another price change for the subsequent years. R&D expenditures are not viewed as essential to this product, though maintaining the 33% level would have allowed the product to see some feature improvement over the years, given it a competitive advantage over other low-end handheld devices.

The proposed four-year strategy therefore can be summarized as follows:

Year by Year Decisions: Pricing & R&D Allocations



Works cited: (2010) Break-even point. Retrieved July 20, 2010 from (2010). Contribution margin. Investopedia. Retrieved July 20, 2010 from 

Kotelnikov, V. (no date). Customer value proposition. 1000 Retrieved July 20, 2010 from 

Porter/ (2007). Porter's generic strategies. Retrieved July 20, 2010 from

Price Elasticity Comparing the Price
Words: 1283 Length: 3 Pages Document Type: Essay Paper #: 5520085
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The exclusivity of these higher-end products and their cost structures also are deliberately now being created to ensure barriers to entry from mass merchandisers. The threat of a mass merchandiser dominating the supply chain and driving down costs to sell on brand equity alone continues to force marketers of key brands in this industry to concentrate on defensible differentiation. As a result of all these strategies and the inherent structure of this industry the price elasticity of high-end cotton apparel continues to be protected from becoming too price-inelastic over time.

Total evenue Implications

Clearly the revenue implications of managing products with low price elasticity as toys are require an inordinate level of supply chain, distribution and logistics efficiency as the per-unit margins are already under severe pressure. For products that have higher levels of price elasticity there is the benefit of typically greater gross margins yet the constraint of longer…


Rob Docters, Christine Durman, Tracy Korman, Bert Schefers. 2008. The neglected demand curve: how to build one and how to benefit. The Journal of Business Strategy 29, no. 5 (September 1): 19-25.  (Accessed December 21, 2008).

Fadiga, Mohamadou Lamine "United States consumer demand for cotton apparel: Implications for the apparel industry." Ph.D. diss., Texas Tech University (2003). In ABI/INFORM Global [database online]; available at

Johnson & Johnson's Marketing Mix
Words: 2971 Length: 10 Pages Document Type: Term Paper Paper #: 79906587
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Specifically focused on products for each phase of a persons' life, this business segment is the most mainstream in terms of promotional strategies. Skin Care, OTC and Nutritionals have successfully given JNJ a permanent marketing strategy for selling to women in the 25-34 and 25-45 segments, two of the fastest growing demographic markets for these products.

Product Strategy

The biggest challenge for JNJ is the ability to quickly develop and launch products across all of their business units. This is the most challenging task internally for the entire company to coordinate on, specifically in the area of pharmaceuticals where Federal Drug Administration (FDA) guidelines and the need for compliance are very high.

The costs of producing a new drug can be well over $800M according to AM esearch (2004). An analysis of each phase of the development of a new drug is shown in the following graphic from PhMA (2005).…


AMR Research (2006) - Pharmaceutical and Life Sciences Industry Overview. AMR Research Alert. Monday June 5, 2006. Hussain Moorai and Roddy Martin.

Credit Suisse (2006) - Johnson and Johnson Research Brief. January 24, 2007.New York, NY.

Life Science Analytics (2007) - Life Science Analytics Johnson & Johnson Pipeline Report. January 3, 2007. Boston, MA

PhRMA (2005) - Pharmaceutical Research and Manufacturers of America (PhRMA) Conference Proceedings. Accessed from the Internet on February 10, 2007 at

Zara Case Analysis Zara It for Fast
Words: 3986 Length: 10 Pages Document Type: Term Paper Paper #: 2703202
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Zara Case Analysis

Zara: IT for Fast Fashion is a unique case study in that it powerfully illustrates how a lack of IT integration and process efficiency can over time force an organization into complacency, lowering the standards of performance due to a lack of real-time market and operations data and analytics. The POS terminals that are running on a discontinued version of the Microsoft DOS operating system is a metaphor of the entire company's approach to using IT more effectively. Adopting a more agile IT architecture based on the Software-as-a-Service (SaaS) platform is needed. Integrating ordering fulfillment, distribution and manufacturing is needed.

Case Synopsis

Zara's management teams are being pulled in spe4rate directions as the company continues to aggressively expand, operating 11,558 stores in 45 countries as part of the Inditex group, 550 of which are branded as Zara stores. Inditex is on pace to open one store a…


Azevedo, S., & Ferreira, J.. (2009). RFID Technology in Retailing: An Exploratory Study on Fashion Apparels. IUP Journal of Managerial Economics, 7(1), 7-22.

Carr, K.. (2010, April). It's about value, not cost. Marketing: Field Marketing Essays,15.

Wujin Chu, & Paul R. Messinger. (1997). Information and channel profits. Journal of Retailing, 73(4), 487-499.

Howard Cox, & Simon Mowatt. (2004). Consumer-driven innovation networks and e-business management systems. Qualitative Market Research, 7(1), 9-19.

School of Engineering and Design
Words: 15360 Length: 56 Pages Document Type: Dissertation Paper #: 38518716
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The last century has seen an increase in the level of international purchases which has been supported by the developments in transportation and technology. Goods can move faster than before with developments in logistics. The negotiation and forming contracts for purchase with companies and communicate with potential suppliers in distant countries is also easier than in the past with the internet and tools such as video conferencing and emails. This facilitates the use of international suppliers. However, other firms may choose local suppliers believing strategy will best suit their needs. Local suppliers may be able to provide where there is an increase in the transparency of the supply chain, less exposure to risks such as interruption and exchange rate risks and proximity may allow closer collaborative relationships to develop. Both procurement strategies are viable, to assess the advantages associated with each approach the procurement from international and local suppliers can…


'Automotive and Auto Parts Industry in Turkey.' (2012). Turkish Ministry of Economy. [online] available: .

"Automotive Industry Trends Affecting Component Suppliers.' (2005). International Labour Review, vol. 144, no. 1, pp. 130-133.

Borrus, M., Ernst, D. & Haggard, S. (2001). International Production Networks in Asia: Rivalry or Riches. London: Routledge.

Burton, S., & Steane, P. (2004). Surviving Your Thesis. New York: Routledge.

Foods Market Marketing Plan Whole Foods Market
Words: 764 Length: 2 Pages Document Type: Essay Paper #: 4092015
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Foods Market Marketing Plan

Whole Foods Market, El Paso, Texas

Marketing Plan

The Whole Foods chain was founded in Austin, Texas during 1980, with just 19 employees and a single storefront. Today Whole Foods has grown to 310 stores throughout the United States and United Kingdom. The unique value proposition While Foods offers customers is the revolutionary concept of providing natural foods, locally grown and sourced from suppliers who can meet exacting requirements, free of artificial flavoring and preservatives. The mission of the company is summed up in the intersection of While Foods, Whole People and Whole Planet. The combining of these three elements is the cornerstone of the supply chain, sourcing, logistics, retailing and customer service success the company has achieved (Lewis, 2006). In defining the marketing plan for opening a While Foods Market in El Paso, Texas, the most critical success factors are to define the optimal product…


Beckeman, M., & Olsson, A. (2011). The role of swedish retailers in food innovations. The International Review of Retail, Distribution and Consumer Research, 21(1), 51.

LaMotta, L. (2006, Oct 30). Whole foods makes marketing move with animal-friendly labels. PRweek, 9(43), 9-9.

Lewis, H. (2006). Branding and marketing whole and natural food to 2012: Management briefing: The whole and natural food market to 2012. Bromsgrove, United Kingdom, Bromsgrove: Aroq Limited.

Business Marketing Promotion and Price
Words: 1198 Length: 4 Pages Document Type: Term Paper Paper #: 38304704
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Starbucks continues to use the music-to-emotion connection in the television spots to underscore their core messaging and differentiation.

Internet - Starbuck's Internet strategy stresses their environmentally friendly corporate policies, humanitarian efforts, and accentuates its health coverage for part-time employees. In short, the Internet strategy primarily focuses on showing global corporate responsibility, which is a critical messaging platform as the company moves into new Pacific im nations including Australia, Japan, and Korea. The global reach of the company is also exemplified in the use of maps to show where the various coffees are grown and sourced from.

Starbucks also supports their two core messages of delivering "reward" drinks on the one hand (Frappacinos) and getting a caffeine boost for a job (Double Shot) through the heavy use of graphics and downloadable computer art. For the summer promotion of "reward" drinks there is also the attempt to link music with the positioning…


Citigroup Research (2006) - SBUX: Too Hot For Us. Citigroup Global Markets Research. May 16, 2006.

Mintel Research, 2006, A Classy Cup of Coffee, Convenience Store News

March 15, 2006. Retrieved April 28, 2006, at 

Starbucks Profile, 2005 - Starbucks Corporation. Company Profile. June, 2005. DataMonitor Corporation. New York, NY.

Silver Dollar Jeans Channel Conflict
Words: 361 Length: 1 Pages Document Type: Term Paper Paper #: 5487803
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Silver Dollar International needs to realize that they must protect their brand and its value is tantamount, and that if the department stores want exclusive rights to their jeans, they are welcome to purchase a private label brand. All apparel manufacturers have this capability, and this fits the product needs of the department store or mass merchandiser in addition to allowing Silver Dollar International to retain its brand value. Further, Silver Dollar International needs to re-consider the strategy of selling through department stores and move into boutiques and other channel partnerships where they can retain profits, control of the brand, and control of the product lifecycles. These types of conflict lead Nike to pull out of Wal-Mart for example. For Silver Dollar International the most important criteria are retaining its brand equity, finding distribution partners that are more interested in profitability than pure volume, and concentrate on retaining control of…


Nair, G & Pleasance, D (2005). Mitigating channel conflict. The McKinsey Quarterly,(3), 16-17. Retrieved December 17, 2007, from ABI/INFORM Global database. (Document ID: 880048511).

Leading Organization Leading an Organization
Words: 1268 Length: 3 Pages Document Type: Term Paper Paper #: 45433669
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He sees a lack of honesty being a major detriment not to just the character of a company but to its operations as well.

In one of the most interesting areas of the interview, Mr. Huang discusses how he goes through the interview process at Nvidia. What he's looking for is a person passionate about what they are doing, sees the vision of where the company is going, and also is resilient to adversity enough to survive in a rapidly changing environment. He sees these three elements as absolutely essential to a person excelling in their role. His comment that he loves to hear that people love doing the work they are being considered for, that they have an innate passion for it. From the conversation with the interviewer it is clear he hires based on the skill level of the applicant, the fascination or passion they have with the…


Steven a. Ballmer, the CEO of Microsoft, Meetings, Version 2.0, at Microsoft 

John Chambers, CEO of Cisco, in a Near-Death Event, a Corporate Rite of Passage

Customer Loyalty Programs Loyalty Programs
Words: 658 Length: 2 Pages Document Type: Essay Paper #: 90395316
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The high tech approach to managing new product introductions is to create an online password-protected website, often called a portal, and quickly upload and share all information about the new product introduction this way. This approach assumes that members of the sales force both for the company and for the direct sales channels will actually log in and use the data presented. It also assumes that all members of the channel have Internet access as well.

The low-tech approach is more time-consuming and expensive, yet it does make the new product introduction very memorable. This approach involves sending out product introduction packages overnight, calling each distributor, dealer and salesperson to make sure they got it, and explaining it to them. This approach is very costly and can also suffer from information lag times if the products change rapidly.

The high tech approach is most appropriate with products that have very…


Andritsos, D., & Tang, . (2010). Launching new products through exclusive sales channels. European Journal of Operational Research, 204(2), 366.

Oren Harari. (1999). Margin killers. Management Review, 88(11), 33-36.

Kurt Johnson, & Mark Leger. (1999, September). Loyalty marketing: Keeping in contact with the right customers. Direct Marketing, 62(5), 36-42.

Marshall, N.. (2010). Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants. Journal of Business & Economics Research, 8(8), 67-84.

Competing Concepts Under Which Organizations
Words: 2865 Length: 8 Pages Document Type: Essay Paper #: 5237993
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Over time the cause-and-effect of strategies to increased retention, get reflected in the metrics and KPIs that are rolled up into a single balanced scorecard. All of these metrics also are used for defining the second step in the process the book promotes, which is defining the causes of attrition and working to alleviate them.

The most difficult aspect of customer retention strategies and minimizing the defection rate is equating attrition to lost profits (Wright, iebe, 2010). Measures of lifetime customer profitability are difficult to accurately define and measure over time (Wright, iebe, 2010). The majority of companies attain the first two of these three steps yet stop short of being able to capture lost profits due to attrition (Wright, iebe, 2010). Only in those industries where there are exceptionally high levels of churn, for example with cable television and cellular phone providers, can the profitability be assessed per customer,…


Crosby, L., & Masland, J.. (2009). Customer Experience Innovation. Marketing Management, 18(2), 10.

De Beir, J., Fodha, M., & Magris, F.. (2010). LIFE CYCLE of PRODUCTS and CYCLES. Macroeconomic Dynamics, 14(2), 212-230.

Dedrick, J., Kraemer, K., & Linden, G.. (2010). Who profits from innovation in global value chains?: a study of the iPod and notebook PCs. Industrial and Corporate Change, 19(1), 81.

Elinor Dumont. (2001, April). Problem / solution: Is life cycle marketing outdated? Bank Marketing, 33(3), 12-13.

Calloway Callaway Golf Case Study
Words: 2459 Length: 7 Pages Document Type: Research Proposal Paper #: 40814550
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Ratio Analysis

Profitability Ratios

ROA % (Net)

ROE % (Net)

ROI % (Operating)

EBITDA Margin %

alculated Tax Rate %


Consider the text's chapter 8 Product Development & Commercialization strategic and operational process steps. In your opinion, which strategic and operational process steps in chapter 8 would Callaway Golf Company benefited most from using in the year 2000? Be specific (i.e. support your answers using PAGE NUMBERS and QUOTATIONS FROM the TEXT) and concise in your answers.

Despite the insistence of Ely Callaway and others that innovation, not market orientation or market planning should dominate the company's direction, they are in fact racing into a more mature market and do need to stay attuned to market demands. The first phase of the product development and commercialization process states that "corporate and marketing strategies should influence idea generation for products." (pg. 135) This is counter to the heavily innovation-based approach that Callaway has engrained into its culture. Second, Callaway tends to have their R&D function running independently of all other strategies and functional areas. As a result, by 1999, the company has earned the reputation of flooding the market with new product introductions, a strategy competitors can easily follow through product line extensions. The focal point of the product line race going on are the trade shows in Las Vegas and Florida where dealers evaluate new clubs to consider carrying. This proliferation of new products is meant as a strategy of outdistancing the competition yet is leading to confusion within the distribution channels as customers' salespeople grapple with how to sell existing golf club lines, often not having time to study and effectively sell the new ones. As the books states on page 136 "A proliferation of products and product variations might cause complications with little or no payoff."

R&D as a function needs to also be defined through guidelines established through cross-functional product development team leadership as well. Within the context of the case study Callaway is not actively involving Customer Relationship Management and Supply Chain Management, two critical areas that can help R&D appreciate the constraints of the broader market and also provide greater insights into how R&D can make greater contributions to the value chain of the company. As is stated in the book, "The involvement of the process team from customer relationship management and supplier relationship management is central to managing the relationships across the supply chain (pg. 137)." Lastly Callaway needs to concentrate on having better focus on the strategic objectives behind each new product development effort, instead of just launching new products for the sake of speeding new product introductions through the industry. As the books states on page 140 "...better management of the product development and commercialization process can lead to sales increase as a result of rolling out successful new products, improving product availability, retaining existing customers and also attracting new customers." Taken together these are critical objectives for the company to base each specific product development project on, and selectively choose those that will lead to the greatest potential increase in profitability.

Sony Psp Pricing the Strategy
Words: 1022 Length: 3 Pages Document Type: Term Paper Paper #: 88668972
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From this standpoint, Sony was successful in using pricing as a significant messaging part of their product mix.

When analyzing the pricing strategies Sony has relied on since the introduction of the PSP3 globally, the observations of Porter (1999) on the implications of price as competitive advantage within his Determinants of National Competitive Advantage (sometimes called the Porter Diamond) illustrates how Sony is using price to attempt to create equilibrium across Factor Conditions and Demand Conditions (pg. 78). The approach Sony takes to first ascertain the demand curve by geography first, and second, to create unique and differentiated market positions second, align with the approach Porter (1999) advocates in using as he calls it, the Diamond of National Advantage" to attain demand equilibrium and in balance. Porter advocates innovation and human productivity as the two most potent differentiation strategies for entire industries and their strongest industries, hence the title of…


CRM Buyer (2005) - Searching for Blue Ocean Strategies. Louis Columbus. September 23, 2005. Accessed from the Internet on October 29, 2007 from location: 

Kotler, P, & Keller, K (2006). A Framework for Marketing Management.Upper Saddle River: Pearson Prentice Hall. Pages 217-236.

McKinsey (2003) - Marn, Michael; Roegner, Eric; Zawada, Craig. "The Power of Pricing," 2003 Number 1. Boston, MA McKinsey Quarterly. Pages 27-36.

Porter, Michael (1999) "The Competitive Advantage of Nations" March - April, 1999. Boston, MA. Harvard Business Review. Page 73-91.

Assessing an Integrated Management Framework
Words: 3510 Length: 10 Pages Document Type: Essay Paper #: 22326085
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Integrated Management Framework

The notion of Operations Management (OM) resembles that of a tree with various branches attached to it; although each of the branches represents a separate icon, their roots are linked. Here, the various branches stand for Logistics, Purchasing, Supply Chain Management (SCM), Management Information Systems (MIS), Accounting, Engineering and Marketing. All have a different persona but play a significant role in the implementation of Operations Management and therefore the executor is required to have adequate knowledge of these functions.

OM is not only about the different operations of a business, it affects every facet of the organization starting from the core business activities to the tiniest detail applicable. For that reason, the traditional approach to encourage the operational point-of-view regarding the OM enterprise is not appropriate. Also, other factors such as reporting lines, performance measures, budgets and reward structures accompanied by the cultural aspects continue to sway…


Andersen, B., Henriksen, B., Wenche, W. (2006). Holistic performance management: an integrated framework. International Journal of Productivity and Performance Management 55. 1/2; 61-78.

Barratt, M. And A. Oliveira. 2001. Exploring the experiences of collaborative planning initiatives. International Journal of Physical Distribution & Logistics Management 31(4): 22 .

Beamon, B. And T. Ware. 1998. A process quality model for the analysis, improvement and control of supply chain systems. International Journal of Physical Distribution and Logistics 704-715.

Bonner, J.M. 2005. The influence of formal controls on customer interactivity in new product development. Industrial Marketing Management 34(1):63-69.

Selling Into Enterprise Corporate Marketing
Words: 580 Length: 2 Pages Document Type: Questionnaire Paper #: 11030685
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positioning affect segmentation and targeting strategies when entering a market?

Positioning strategies serve as the foundational framework for strategic marketing plans and planning, execution, management and evaluation of marketing strategies. Positioning is also used for defining how a company's products or services are differentiated within a customer segment. For example, Apple uses positioning very effectively selling its high-end iPads. his specific positioning strategy by Apple concentrates on only those consumers willing to pay for premium performance, reliability and convenience the iPad offers. Apple does this to position themselves above the myriad of Google Android-based tablets who are competing primarily on price. Apple also uses positioning successfully to sell more on value and less on price. Positioning not only defines the competitiveness of a given product or service relative to competitors, it also communicates the unique value and differentiated features as well (Perreault, Cannon, 2012). Apple excels at this type of…

The maturity of any business has a direct and long-lasting effect on the positioning strategy any company uses to market its products. For start-ups, their positioning strategy will often focus on innovation and how their new products are completely redefining existing markets and leading to entirely new ones being created. Startup companies must continually innovate to stay alive, and their positioning strategies reflect a more focused message on replacing substitute products and services that may have grown obsolete and less useful to customers. The success of the new electric car models from Tesla are a case in point. The positioning being used by Elon Musk who runs Tesla is showing the value of having an all-electric vehicle that doesn't pollute, is cheaper to maintain than an internal combustion engine-based vehicle and is sleek, stylish and very quiet to travel in. All of these product features and benefits of the Tesla are used for defining its positioning as a disruptive innovation in automobile design. Conversely, General Motors' (GM) many variations of car brands all show how a company much more mature uses product line repositioning and product line extensions to continually differentiate their vehicles. GM concentrates on making slight variations to their positioning so they can support marketing and selling strategies from a product perspective. GM is also very focused on cost reduction, while Tesla is obsessed with building market share right now. Given the youth of Tesla and their focus on disruptive innovation as a positioning statement relative to the staid, conservative approach of GM, these positioning directions make sense. This examples shows how positioning varies by startups vs. very mature companies. Positioning will also vary by the stage of the product lifecycle of a given product or service, and in broader terms, entire industries (Perreault, Cannon, 2012).

Explain how the product life cycle can influence the choices available?

The product life cycle is the most rigid constraint there is to defining positioning strategies, as product features and benefits must support, accentuate and deliver on the promises made in market positioning statements and strategies by marketers. The specific product lifecycle phase of a given product often dictates the type of positioning strategy used (Perreault, Cannon, 2012). For new products that deliver exceptional levels of disruptive innovation, as the Tesla, iPad,

Market Planning the Discipline of
Words: 1117 Length: 4 Pages Document Type: Essay Paper #: 71769477
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When this occurs typically a company will have to scramble to explain why all their commitments about a new product only partially were delivered, if at all. This and the precise market positioning of a new product to ensure existing products are not cannibalized require product managers to have a unique and expert-level skill set (Guide, Li, 2010).

Why the Industry Needs the Product Development and Management Association (PDMA) and New Product Development Professional (NPNP) Certifications

The role of the PDMA is to support the continual education and attainment of excellence in product development and management, creating opportunities for professional advancement for its members while ensuring a consistently high level of professionalism and thought leadership. The PDMA often hosts seminars and promotes opportunities for learning among its membership base, which is global in scope. In addition to its commitment to continual learning, the PDMA also works to define and continually…


Choi, J., Kristiansen, E., & Nahm, J.. (2010). VAPORWARE. International Economic Review, 51(3), 653.

Guide, V., & Li, J.. (2010). The Potential for Cannibalization of New Products Sales by Remanufactured Products. Decision Sciences, 41(3), 547.

David Pickton. (2003). The PDMA Toolbook for New Product Development. R & D. Management, 33(4), 459-461.

Schmidt, J., Sarangee, K., & Montoya, M.. (2009). Exploring New Product Development Project Review Practices. The Journal of Product Innovation Management, 26(5), 520.

AVON Calls on Foreign Markets
Words: 870 Length: 3 Pages Document Type: Case Study Paper #: 94521802
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The company's foundes and senio manages howeve feaed this would make the company less agile and able to espond to maket equiements (Gammenou, 2009).

Demogaphic Analysis

Thee have been many socioeconomic and demogaphic changes that have affected Avon's business model in the last two decades. The geatest socioeconomic foce affecting them today is the need fo many women to wok full-time jobs to contibute to thei household's income. This has dastically changed the company's distibution model as thee ae fewe women to wok as pat of thei sales foce. The shift in socioeconomic status is also one that has made competition with stoes even moe focused and aggessive, as etailes have the advantage of being moe of a poduct aggegato than poduct develope. Thei distibution model is shifting significantly as a esult.

Inceasing the ugency of the decision was the fact that demogaphic makets wee changing apidly, as wee the…

references for cosmetics were changing too. Younger, more educated Gen Y women wanted environmentally responsible or "green" cosmetics, as sustainability is very important to them as a value (Prior, 2010). The development requirements in this market of Gen Y consumers however is significantly different than the major cash source of the company today, which according to the case study are women from the Gen X and Baby Boomer generations (Grammenou, 2009). What Avon has had to do is concentrate on how to create effective marketing programs for each of these divergent markets while at the same time attempting to standardize on product components to streamline their supply chains (Tozzi, 2010). Of all factors that the case alludes to, this dynamics is what makes their supply chain operations the most difficult to manage over time. The company has created a very strong word-of-mouth campaign and has an exceptional level of trust in the industry for its products. Attempting to chase