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The company was in a difficult position during the previous year, losing significantly to discounter Target or to Wal-Mart and it even had to announce that it may leave the toy industry if things are not likely to improve during the next period of time. In order to "thin inventory," the company came up with heavy discount policies and gift cards to increase the volume of sales.
According to Dhruv Grewal, professor of marketing and retail at abson College, "it's time for Toys R Us to think outside the box." ut analysts say that Toys R Us may need more ideas, such as unique gift card options and co-op branding with other retailers to survive
Another type of policy used by toy retailers is to expand the categories so that people buy at one time, including books, music, video games and DVDs (as an advantageous package). This type of policy…
Wal-Mart doesn't plan to toy much with prices" http://www.usatoday.com/money/industries/retail/2004-10-11-toy-2004_x.htm
Grant, Lorrie. Wal-Mart doesn't plan to toy much with prices. On the Internet at www.usatoday.com/money/industries/retail/2004-10-11-toy-2004_x.htm.Last retrieved October 20
There are specific benefits that accrue to companies that build share, including an increase in the number of available apps and also capital to make continuous improvements. Thus, winning new customers is particularly important at this stage of the industry's life cycle. Once a customer becomes familiar with a company's product or operating system, they are likely to remain a customer, which in turn can bring customers to that firm's smartphone business as well.
The companies that have been most successful with tablets are Apple and Samsung. Apple had first mover advantage in the marketplace and was able to communicate the benefits of the iPad to consumers in such a way that the product was clearly differentiated from the iPhone. Apple continues to focus its communication on benefits in terms of functionality and life enhancement. Samsung, entering the market later, utilized a combination of functionality and price in its marketing.…
O'Reilly, L. (2012). Separate your tablet strategy from your mobile strategy. Marketing Week. Retrieved November 19, 2012 from http://www.marketingweek.co.uk/opinion/separate-your-tablet-strategy-from-your-mobile-strategy/4001891.article
Product Mix: Old Spice
Old Spice is a line of products that meet personal needs of people, providing varied services. Initial Old Spice products were for women, and they had the brand name of Early Old Spice. The product came into the market in the year 1937, with an extension occurring in 1938 that introduced Old Spice for men. The products of Old Spice initially were after shave lotions, shaving soaps, deodorants and perfumes, which later incorporated other products such as soaps, detergents among others. This product creates a presentable opportunity to understand the development of products, growing from simple one line production of product to a mixed product line of production. The products in the Old Spice mix are for fragrances, skin care and antiperspirant and deodorant products.
The Old Spice brand is a company of its own, from the time of establishment. Initially, the product production belonged to…
Hoffmann, Stefanie. Are the 4 P's of International Marketing of Equal Importance to All Firms?
What Factors Might Cause Some to More or Less Important Than Others?: A Short
Article. Mu-nchen: GRIN Verlag GmbH, 2008. Internet resource.
Tocquigny, Rick, and Andy Butcher. When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies. Upper Saddle
Promotion and Competitive Advantage in Promotion
The marketing mix is a business research approach that is used in marketing products or services rendered by a company. The marketing mix approach is made up of four different components or strategies that include product, promotion, price and place strategies (Kotler and Keller, 2012). The marketing mix of Google largely adds to its international business success. Since its inception, the business of the company has expanded to encompass a wide range of products. Taking into account the success level that Google has had up until the present moment, its marketing mix is a proper instance of how wisely designed approaches can aid in business growth (Greenspan, 2015). Promotional strategies within the marketing mix is deemed to be essential for a firm in making sure that its brand is well recognized by the public and also used for appealing to new consumers.
Greenspan, R. (2015). Google's Marketing Mix (4Ps). Panmore Institute.
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
McGee, M (2012). Report: Google Spent $213M Advertising Itself In 2011, Including $70M On TV Ads. Marketing Land.
Advertising Is Effective in Stimulating Consumption
From print to radio to television commercials, advertising is defining the meaning of perfection.
In line with the Stuart Ewen's argument, advertising is dictating what to wear, what to eat and where to go.
How advertising relates to the area of "design, self, and society
Advertising contributes to the improvement of the society
Ads are inspiring and uplifting people, encouraging them to behave in ways that benefit them and others.
Advertising is brightening lives simply by being tasteful, entertaining and witty.
Most advertisements are instances of graphic design.
Here, graphic design refers to the process of visual problem solving and communication by using space, type, color, and image.
Advertisers use graphic designs such as branding, logos, posters, billboards, product packaging and website graphics.
For instance, an advertiser could use product packaging composed of artwork such as logo and pure design components like shapes, color…
Beard, F. K. (2007). Humor in the Advertising Business: Theory, Practice, and Wit. Lanham: Rowman & Littlefield.
Kirkpatrick, J. (2007). In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism. Place of Publication Not Identified: TLJ Books.
Phillips, M. J. (2007). Ethics and Manipulation in Advertising: Answering a Flawed Indictment. Westport, Conn: Quorum.
Weiss, J. W. (2014). Business Ethics: A Stakeholder and Issues Management Approach. New York: Cengage Learning
In this case, it mainly needs to conduct following steps. Firstly, it should figure out that the specialization in cardiac disease is the hospital's future direction, and identify its target audiences, including the employees of the hospital, the community, and the potential and future patients. Secondly, it needs to establish the objective of the promotion that publicize the future direction of the hospital and attract customers to cure cardiac diseases at here. Thirdly, it needs to develop the promotional messages through appropriate delivery system to the audiences, such as using local radio stations or newspaper to deliver the promotional advertisements. Finally, it needs to evaluate the strategy that whether the specialization of the hospital has been known by the public and whether the profit has increased.
To be specific, the communications or promotions to different audiences are not same. Thus, we analyze them respectively.
(1) Communications to employees of hospital…
Kotler, P., Armstrong G., & Cunningham P.H. (2005). Principles of Marketing. Toronto: Pearson Prentice Hall.
McDonough, M.H., & Ackert, G.A. (1986). Retrieved on Jun. 1, 2011, from http://web1.msue.msu.edu/imp/modtd/33710086.html
O'Donnell, M.P. (2001). Health promotion in the workplace. New York: Cengage Learning.
Wrenn, B. (2002). Contribution to Hospital Performance: Market Orientation vs. Marketing Effort and Lack of Competition. Journal of Hospital Marketing & Public Relations. Vol. 14 (1): p3-13.
On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.
Marketing Mix of iMac
Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are
Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.
Price is the thing on which the consumers emphasize a lot. The buying power…
Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications
Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications
Baker, J (2007), the Marketing Book, Curtin University of Technology Publications
Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications
New products and services are being developed almost continually based on technological changes, consumer choice and demand, and available materials and other new inventions. For instance, computer technology and miniaturization might make it possible for a product to have additional innovation enough to constitute a new niche or an extension. According to most research, however, it is more important to spend time and money selling inventions as opposed to protecting the rights. Patent Pending, for instance, is usually less than a few hundred dollars and provides some level of protection while the item is coming to market (Tozzi, 2007).
In the product management side, there are numerous types of innovation that occur when it comes to managing new or ancillary products. The two most popular types, however, are incremental and radical innovation. In essence, incremental innovation tends to exploit, improve, or otherwise change some existing technology. This innovation…
Arons, M. (March 17, 2010). Five Key Drivers of Global Marketing Effectiveness.
Forbes.com. Retrieved from: http://www.forbes.com/2010/03/17/branding-gillette-glaxosmithkline-cmo-network-marc-de-swaan-arons.html
Coe, N., Wrigley, N. (1990). The Globalization of Retailing. London: Edward Elgar
EI's commitment to being the trusted advisor in the sports areas they concentrate on is a proven strategy in its industry as North Face has successfully implemented this same approach to gain consumers' and sports enthusiasts' trust (Kusterbeck, 2008). Of the two companies, EI has been more successful therefore in transforming their expertise into a competitive advantage, and supporting an effective multichannel selling strategy too.
Assessing the Impact of an Expert-Driven Multichannel Strategy
Where Sports Authority has centered its marketing overall and website specifically on product features and a product line grouping by demographics, EI has centered their multichannel strategy on becoming the trusted advisor in snowboarding. The difference is that EI drives its product mix based on knowledge of the buyer and creates channels to inform and sell at the same time. The kiosks in their stores have access to all 78,000 items in their catalog, creating a virtual…
Kusterbeck, S.. (2008, November). Knowledge is Power for the North Face. Apparel, 50(3), 22.
Jordan K. Speer. (2006, April). REI Continues its Transformation with PLM. Apparel, 47(8), 40-42.
Laurie Sullivan. (2004, November). E-Commerce: Promise Fulfilled. InformationWeek,(1013), 70-74.
This practically also pays big dividends for manufacturers as they continue to strive to keep their Energy STA Compliance ratings on products, leading to lower costs for power supply, electrical system integration and less product wear due to more efficient use of energy. Studies also indicate that Energy STA compliance, when designed in as part of the DfE initiatives in a PLM system, can have an exceptionally high accumulative impact as well (Preston, 2001).
Integrating DfE into PLM frameworks then not only alleviates the unnecessary and often high costs of noncompliance to federal and global mandates, this integration has also been shown to reduce the net amount of new product components necessary, further creating higher levels of reliability in products over time (Mascle, Zhao, 2008).
There are many additional benefits to integrating DfE product development practices into the broader PLM frameworks manufacturers use for designing, launching, managing and discontinuing products.…
Abramovici, M. (2007). Future trends in product lifecycle management (plm). Springer-Verlag Publishing, London, UK. (pp. 665-674).
Mike Adami-Sampson. (2007, February). Design for environmental compliance. Control Engineering, 54(2), 12-14.
Vidhi A Chaudhri. (2006). Organising Global CSR: A Case Study of Hewlett-Packard's e-inclusion Initiative*. The Journal of Corporate Citizenship,(23), 39-51.
Deathe, A., MacDonald, E., & Amos, W.. (2008). E-waste Management Programmes and the Promotion of Design for the Environment: Assessing Canada's Contributions. Review of European Community & International Environmental Law, 17(3), 319-334.
McDonald's Corporation Overview
of Product Design, Development and Product Lifecycles
McDonald's Corporation relies on the intersection of continual product design innovations, new product development, and an extensive supply chain and strategic sourcing system to continually fuel the development of new menu items globally. Their approach to product design, product lifecycle management, and the different issues pertaining to product development they manage are explained in this analysis.
Product design is applied to the decision-making process within McDonald's using an accelerated New Product Development and Introduction (NPDI) process that allows for the company to continually keep their new product pipeline moving forward. This NPDI process is tightly integrated to Product Lifecycle Management (PLM) systems of record and the continual in-bound information from supply chain management (SCM), pricing and procurement systems so a 360-degree view of the new product design process is achieved (Martin, 2002). In this way the product design…
Hickey, K. (2004). McDonald's tall order. Traffic World, (0041073), 1-10.
Hoffman, W. (2006). There Lovin' Logistics. Traffic World, (0041073), 1-20.
Martin, R. (2002). Keep your eye on supply side ball when swinging for a new-product home run. Nations Restaurant News, 36(27), 25-26.
Petrak, L. (2005). Shining the golden arches. National Provisioner, (0027996), 60-61,64-65,68-69,72-73.
For second-tier PC manufacturers this is the phase of the product lifecycle where pricing becomes the competitive weapon of choice, and in many cases, the other aspects of the marketing mix are ignored. Pricing as the only differentiator used during this phase often impacts the largest, most capital-intensive vendors the greatest. Prior to their acquisition by HP, Compaq was well-known for having one of the highest cost structures in the industry, which inevitably lead Compaq to offer price protection on inventories that are obsoleted due to lack of sales through distribution channels (Lee, Padmanabhan, Taylor, and Whang 2000).
The next phase of the product lifecycle is typically called the maturity phase. For products that have been successfully launched and nurtured through their lifecycles, this is the phase where sales are at their peak, the cost per customer is low, and as costs of the products' development have been covered in…
Barry L. Bayus (1998). An analysis of product lifetimes in a technologically dynamic industry. Management Science, 44(6), 763-775. Retrieved December 10, 2007, from ABI/INFORM Global database. (Document ID: 32306221).
Jim Burruss, Dorothea Kuettner. (2002). Forecasting for short-lived products: Hewlett-Packard's journey. The Journal of Business Forecasting Methods & Systems, 21(4), 9-14. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 305703281).
George Deltas, Eleftherios Zacharias. (2006). Entry order and pricing over the product cycle: The transition from the 486 to the Pentium processor. International Journal of Industrial Organization, 24(5), 1041. Retrieved December 12, 2007, from ABI/INFORM Global database. (Document ID: 1152034371).
Mika Gabrielsson, VH Manek Kirpalani, Reijo Luostarinen. (2002). Multiple channel strategies in the European personal computer industry. Journal of International Marketing, 10(3), 73-95. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 212269951).
Product Management Issues
Quality of Design, Performance, and TQM -- As manufacturing design and implementation became even more complex, an integrative approach to the end product became necessary. There are many theoretical rubrics for this, but one of the more stable and robust is that of TQM, or Total Quality Management. TQM, like other theories such as Six Sigma, is based on the idea that the quality of the end product is the responsibility of everyone who touches the process -- from the creation to the manufacturing to the distribution. TQM, as noted, is an evolving process, and one that includes design, process management, stakeholder involvement and integration, leadership and management, strategic planning, cross-functional training opportunities, and the ongoing involvement of all employees. It becomes, in fact, the culture of the company. (Peratec, 1995). There are different aspects of TQM that impact the organization in slightly different ways, although the…
Chaos Theory: A Brief Introduction. (2010) IMHO. Retrieved from:
Trend and Control Chart Interpretation. (2009). Success Through Quality. Retrieved from: http://www.successthroughquality.com/trend_Interpretation.htm
Using Change Concepts for Improvement. (March 30, 2012). Institute for Healthcare Improvement. Retrieved from: http://www.ihi.org/knowledge/Pages / Changes/UsingChangeConceptsforImprovement.aspx
Although the definition of a product may seem intuitive, it has a very specific meaning in the vocabulary of marketers. A product can be a tangible item, a service, or an idea but above all it is the result of an exchange. The product is the foundation of the marketing mix of product, price, promotion, and place.
Products fall into two basic categories of consumer and business products. Subsets of consumer products include convenience products (inexpensive, casual purchases made with little effort); shopping products (more expensive items requiring research and comparison); specialty products (items for which there are few substitutes); and unsought products (products not actively sought by the buyer). A product may be part of a product line (closely-related items) which is likewise part of a product mix. A product mix consists of all the products sold by the organization such as Campbell Soup's product mix of…
Part 2: A manufacturer of computer chips has been unable to convince her dealers to give her the names and addresses of the end consumer. She understands CM and wants to implement a plan that includes both the dealers and the end users. Define an approach that the manufacturer can take to build a CM environment that provides optimal flow of all relative information in support of the company-consumer relationships. The response should take into account the company's culture, size, structure (functional, brand alignment, geographic, account management, industry category, matrix, by customer), technology, and processes.
The manufacturer needs to realize that the relationship of the dealer to their customers can and should be considered part of their value as a member of the distribution channel. The value-add then of the dealer is in nurturing and assisting with the development of these relationships including understanding their unmet needs to ensure manufacturers…
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (Accessed April 13, 2008).
Andreas Birnik, Cliff Bowman. (2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1388991701).
Constantinides (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management, 22(3,4), 407-438. Retrieved April 20, 2008, from ABI/INFORM Global database. (Document ID: 1057129551).
Terry Grapentine (2006). MARKETING MIX. Marketing Research, 18(1), 4-5. Retrieved April 21, 2008, from ABI/INFORM Global database. (Document ID: 1035196971).
At the same time the social awareness is increasing in terms of its viability as a rescue product in case of any battery failure.
The renewable energy products are gaining popularity in developed countries. The technology used in the product is using sunlight to transform it into solar energy for chagrining battery. Therefore it is an advanced technology. The usage of solar technology as well as the presence of secondary input through the car lighter is evident that product is designed using the latest technology. The technological environment of the product is rapidly chaining and improvements are incorporated. The product should be analysed periodically for advanced features.
The environmental aspects of the product are most favourable in terms of the product usage and technology used to manufacture the device. The product is considered as a contributor to the efforts of promoting renewable energy alternatives at small…
Amazon, 2011, SOLAR POWER CAR PANEL BATTERY TRICKLE CHARGER 12V 1.5W, Retrieved From: http://www.amazon.co.uk/gp/product/fB002V9JEF0/ref=s9_simh_bw_p263_d0_i4?pf_rd_m=A3P5ROKL5A1OLE&pf_rd_s=merchandised-search-9&pf_rd_r=AA95B12935CE4ADA9860&pf_rd_t=101&pf_rd_p=368716567&pf_rd_i=248877031
Gitman, LJ, & McDaniel, CD 2008, the future of business: The essentials, South-Western Pub, USA.
Go Outdoors, nd, Ring Solar power battery maintainer, http://www.gooutdoors.co.uk/solar-maintainer-p178539
Guffey, ME & Loewy, D 2012, Essentials of business communication, South-Western Pub, USA.
Code, Semester, Class
For products and/or services to reach to potential or targeted customers, companies and businesses need to market them once they have been manufactured. The term 'Sales' is defined in a number of ways but it mainly refers to a social process through which people and groups obtain what they need and desire through creation and exchange of products and values with others (Gummeson, 2002). In other words, it is everything a company or business does to place their products and/or services in the hands of potential customers. For companies to effectively market their products or services they need to establish a successful mix of the right product which is sold at the right price in the right place using the most suitable promotion (Brassington & Pettit). 'Sales' is important in determining the appearance of a product or service as per the requirements of the market and the…
Bell, T., Adam, J., and Lowe, S. (1996). Technology 1996: Communications. IEEE Spectrum, 33(1). Pp. 30.
Brassington, T and Pettit F. (2003) Principles of 'Sales'. 3rd Edition, Pearson.
Donald H. (2003) World Class Sales and Operations Planning edition. 3rd Edition, London:McGraw-Hill.
Doyle, P. (1994) 'Sales' Management and Strategy, London: Prentice Hall.
Marketing of any product requires evaluation and review of Price, Product, Promotion, and Place, generally referred to as the 4 Ps of marketing. Marketing personnel constantly attempt to identify the right balance of these factors to ensure that the customer will select their product. Marketing strategy is always determined based on how the company wishes to position itself with respect to its competitors. For example, Southwest Airlines is a success story at a time when most airlines are struggling to keep their heads above water. Southwest Airlines defined its strategy -- low priced travel cost, limited passenger service and reliable services. This strategy has proved very difficult for other airlines to follow in the recent times. Southwest entered into the airline industry late, it had a change to study the business plans of other airlines and learn from their shortcomings. In May 2003, for the contiguous U.S., Southwest transported 6.5…
http://www.aeroflot.com/eng/company.asp?ob_no=740& chron=1#2004Aeroflot. Chronicle of Events. 2005. Available: . June 30, 2005.
Anonymous. "Aeroflot Angers Rivals." Airfinance Journal Feb.225 (2000): 12.
Klebnikov, Paul. "Theft of the Century: Privatization and the Looting of Russia." Multinational Monitor 23.1& 2 (2002): 23.
Manju, V. "Aeroflot Fare-Est of 'Em All." Knight Ridder Tribune Business News Feb 11, 2005: 1.
H & M. Promotional Strategies
H & M. is a clothing store that operates in 38 countries and has about 76,000 employees. The motto of the organization is to bring fashion and quality to the customers at a reasonable price (H & M, Facts about H & M, 2010). H & M. is very popular in the United States (U.S.), United Kingdom (U.K.) as well as other parts of the world. This company sets itself apart from the competitors with its promotional strategies and keeping ahead of the competitors, using the marketing 4p's: price, product, promotion and place (Larenaudie, 2004).
H & M. takes advantage of all the available technology and new media social networking websites to promote their products. H&M have their own magazine which is used as a direct marketing tool to market their product. The organization also utilizes the press to give them free marketing, by inviting…
Fashion Retail Promotion 2009-2010., 2009. H&M Promotion Strategy. (Online) Available at http://fashionretailpromotion2009-10-group4.blogspot.com/2009/12/h-promotion-strategy.html (Accessed December, 8, 2010)
H & M. delivers 10.6 M. branded impressions via MyTown promotion: panelist, 2010. Mobile Marketer. (Online) Available at http://www.mobilemarketer.com/cms/news/content/7098.html (Accessed December, 8, 2010)
H & M, Facts about H & M, 2010. H & M. (Online) Available at: http://www.hm.com/gb/press__press.nhtml (Accessed December, 8, 2010).
Larenaudie, S., 2004. Inside the H & M. fashion machine. (Online) Available at http://www.time.com/time/magazine/article/0,9171,993352-2,00.html (Accessed on December 8, 2010).
Brand equity is becoming a necessity within the modern day business climate, when economic agents compete not only for market shares, but also for the best employees, the best technologies or the best resources. In this setting, brand equity provides competitive advantages and points of differences and is essential.
The creation of brand equity varies across industries, across economic agents and it depends on various elements. In other words, there are no secret recipes to creating brand equity, but Yahoo! has to devise its own strategies based on its own specifics. Some of the features which can impact the brand equity strategy would include the size of the company and its resource availability, the marketing expertise it possesses, the features of the market it addresses or the nature of the items it sells.
In terms of the items commercialized, it could be argued that brand equity is created differently at…
Tonnis, R., International branding -- an internationalization approach on the marketing level, GRIN Verlag
Nworah, U., Nigeria as a brand, Brand Channel, http://www.brandchannel.com/papers_review.asp?sp_id=604 last accessed on November 11, 2011
Brand and organizational development, Q and A Consulting, http://qandaconsulting.info/brand-organisational-development last accessed on November 11, 2011
Yahoo!: managing an online brand, http://www.scribd.com/doc/44767083/Yahoo-Managing-an-Online-Brand last accessed on November 11, 2011
Commercialization of a Medical Product
It is important to note, from the onset, that patents present the most effective approach to 'locking' the desired market after realizing the fruits of research. This is particularly the case given that the commercialization of medical research in itself brings about a high level of risk to the key stakeholders involved in the entire research process, particularly investors. In the case under consideration, we assume that investors will have a two-year period of market exclusivity, after which the medical research team will lose its patent protection. This effectively means that other companies will be free to manufacture and sell the drug. The relevance of formulating the right strategies to guarantee the profitability of the company after the two-year period cannot, therefore, be overstated.
The removal of patent holder's monopoly not only promotes, but also encourages competition (Joly and Knoppers, 2014). There are several approaches…
Gupta, H., Kumar, S., Roy, S.K. & Gaud, R.S. (2010). Patent Protection Strategies. J Pharm Bioallied Sci, 2(1), 2-7.
Joly, Y. & Knoppers, B.M. (Eds.). (2014). Routledge Handbook of Medical Law and Ethics. New York, NY: Routledge
My first strategy will endeavor to address the mean income of the country concerning marketing front load washers and dryers. To penetrate the market, I believe price reduction should ensure inevitably to capture a wider customer base. The gas-powered dryers are the main target for ABC in venturing into the Czech epublic. Currently, front load washers and dryers retail at about $2,000, depending on the manufacturer. The machines of ABC Company will depict high efficiency attributed to wastage of less power. Additionally, the machines would be star rated, observing minimum energy performance standards and ratings. As the CEO, I will ensure that the machines introduced to the Czech epublic market will conform to electrical ratings of the nation based on factors like volts, watts, and amperes.
ecently, Czech consumers have remained careful in their choices of purchasing home laundry appliances. The economic crisis has…
Euromonitor International (2015). Consumer Appliances. Retrieved from http://www.euromonitor.com/home-laundry-appliances-in-the-czech-republic/report
The World Bank (2015). The Czech Republic. Retrieved from http://data.worldbank.org/country/czech-republic
Vance, C. & Paik, Y. (2015). Managing a Global Workforce. New York: Routledge.
Advertising and Its Effects
Advertising is the art of making a product known to the potential buyers. It entails the use of various means of media and any other means that can relay the message to the people out there. Through advertisements, the buyers can know more than just the availability of a product. Besides being made aware of the product, consumers can learn about the prices and the usability of the products being sold. Advertisement is a commercial activity, and media houses make most of the revenue from it (Batra, 2009). People and even companies pay to be covered by the platforms of these media in order to have a better way of convincing the public to purchase the goods and services. This paper discusses the various aspects of advertisement and its effects to all concerned stakeholders.
Forms of advertisements
The most commonly used forms of advertisements include both…
Batra (2009). Advertising Management. New York: Pearson Education India
Ferrier, A. & Fleming, J. (2014). The Advertising Effect: How to Change Behavior. Oxford: Oxford University Press Australia & New Zealand
Murray, E, Lo B, Pollack, L, Donelan K, & Lee K. (2004). Direct-To-Consumer Advertising: Public Perceptions of Its Effects on Health Behaviors, Health Care, and the Doctor-Patient Relationship. J Am Board Fam Pract. 2004 Jan-Feb;17(1):6-18.
Olney, T.J., Holbrook, M.B. & Batra, R. (1991). Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time. Journal of Consumer Research. Vol. 17, No. 4 (Mar., 1991), pp. 440-453
product categories. Within product categories listed identify TWO purchases made. ONE a High Involvement purchase, ONE a Low Involvement purchase. The purchases product category, product categories,: Computer software (e.
High-involvement vs. low-involvement purchases: Need recognition and problem awareness; Information search; Evaluation of alternatives; Purchase; Post-purchase evaluation
Deciding upon the right fancy restaurant for a special occasion was a recent high-involvement purchase decision for me. Food is very important to my family and I needed to select a restaurant that would be the perfect setting for my parents' anniversary dinner. Many of my closest relatives would be attending. Thus, my needs recognition was that I required a restaurant that was sufficiently 'nice' (i.e., not Applebee's) for a special occasion, could accommodate a large number of guests at a single table at one time and would have a menu pleasing to all of the diners.
I conducted research by asking friends, looking…
Buyer behavior. (2012). Tutor2U. Retrieved:
Hanes. (2012). Retrieved: http://www.hanes.com/
The Palm. (2012). Retrieved: http://www.thepalm.com /Our-Menu/Dinner
Should Barclay's Caribbean Operations Merge?
The strategy for Barclay in the Caribbean is to consider the market as a small share of the global commercial and investment banking market. Business units that operate in the Caribbean or West Indies are seen as offshore business operations with emerging onshore business. (Wood, Beamish, 2004) The units have also focused on reducing operational risk exposure as ameans to drive revenue growth. Such a strategy is rather conservative and represents a risk-free growth rate for Barclay's Caribbean operations.
Barclay's operations are extensive and span the globe with offices and accounts on six of seven continents. "Corporate and business services are offered in all 14 countries, and offshore banking services are offered in the Bahamas, Barbados, Cayman, the British Virgin Islands (BVI), and Turks & Caicos. Corporate banking accounts for 45% of corporate income, personal banking 27 per cent and offshore banking 28…
Platt, G., Hawser, A., Neville, L., Green, P., & Fittipaldi, S. (2005). 2005 world's best banks. Global Finance, 19(9), 18. Retrieved from http://search.proquest.com/docview/198833010?accountid=13044
Wood D., Beamish P. (2004) CIBC -- Barclays: Should Their Caribbean Operations Be Merged? The University of Western Ontario, IVEY School of Business.
PRODUCT, PRICE, PROMOTION, PLACE ) OF INGAPORE AIRLINE & #8230;focus on Product ( brand, service quality, service excellence ) .Why product ( brand, service quality, service excellence) price, promotion, place of ingapore Airlines is important ?
ingapore Airlines is a full-fledged carrier service that combines a high-level product with excellent flight service. As of 2011, IA possessed 108 modern passenger planes (mostly Boeing 777 (PREWIRE, 2005) whose average age was six years and three months (ingapore Airline, 2012). IA has, accordingly, achieved the reputation of possessing one of the world youngest fleet of aircraft (PREWIRE, 2005). IA is a member of tar Alliance. he is also the first airline company to internationally operate the world's largest passenger aircraft called Airbus A380 that is comfortably equipped to cater to its passengers' needs.
IA has also diversified into aircraft handling and engineering .Meanwhile, her subsidiary, ilkAir, operates local flights with smaller…
Chan, Daniel. (2000). The Story of Singapore Airlines and the Singapore Girl. The Journal of Management Development. Bradford: Vol. 19 (6):456-473.
Mutzabaugh, Ben (14 December 2010). "U.S., European airlines no longer world's biggest, IATA says." USA Today
PRESSWIRE. (May, 6, 2005).Singapore Airlines: world's largest operator of Boeing 777M2 ( http://proquest.umi.com/pqdweb?did=849692561&sid=5&Fmt=3&clientId=63584&RQT=309&VName=PQD )
Singapore Airline. (2012).
Thus, all content will be designed to avoid such data collection (no signups or memberships, for example) (Aftab, 2005).
The company will also engage in a public relations strategy. The company will actively seek appearances on talk shows and other media to spread the word about our new squeezable colored peanut butter. The public relations program will emphasize the dual messages of fun and nutrition with which we want to associate ow Butter. The public relations program will largely be targeted during the launch -- by the end of the calendar year (four months after the school year has begun) the public relations program will draw to a close.
Direct marketing and personal selling will be focused on the school lunch program administrators. At first, this element of the marketing program will be focused on direct marketing rather than personal selling. The cost of maintaining a traveling sales force is…
NetMBA.com. (2007). Pricing strategy. NetMBA.com. Retrieved May 25, 2010 from http://www.netmba.com/marketing/pricing/
Bovay, K. (2008). When to use a product line pricing strategy. EZine Articles. Retrieved May 25, 2010 from http://ezinearticles.com/?When-to-Use-a-Product-Line-Pricing-Strategy&id=1341523
Aftab, P. (2005). The Children's Online Privacy Protection Act of 1998 (COPPA). Aftab.com. Retrieved May 25, 2010 from http://www.aftab.com/coppainanutshell.htm
Infotrends.com (2010). Distribution strategies. Infotrends.com. Retrieved May 25, 2010 from http://www.capv.com/public/Content/MRD/Projectdescriptions/distributionstrategies.html
products that you have selected, the category in which they fall and the primary target market for each of the products.
The Coca-Cola beverage, produced by the Coca-Cola company of Atlanta, Georgia is sold in more than 200 countries. The Company produces the coca-cola (otherwise called Coke) beverage which is then distributed to licensed international Coca-Cola bottlers. It is perhaps one of the most well-known beverages in the world and is synonymous to the American name. Its category is a carbonated soft drink drunk for pleasure. Its target age group is 18-25 that covers around 40% of its total age segments (Zimbio.)
Sweetened condensed milk
Condensed milk is cow's milk from which water has been removed. It is most often sold as sweetened condensed milk where sugar is added. Its category is a condensed beverage that is used for inclusion in baking, or can be added to coffee or…
Marketign week. Coca coal http://www.marketingweek.co.uk/brands/coca-cola/
Van den Berg Evaporated and condensed milk.
product of fireproof and soundproof paint. The product protects against oxygen reaching burnable a material so it would protect a home against fire. In addition, and what separates our product apart from the competition, is that our paint has the ability to proof a house against outside sound pollution. The majority of our product will be sold in home improvement stores throughout the nation. In addition, our company will maintain an online presence which will allow customers to buy directly from the paint source.
Our unique paint product will work as a fire retardant by having the chemical compound aluminum hydroxide. When heated, this compound forms aluminum oxide and releases water in the process. This chemical reaction absorbs heat while cooling the surface and releasing water on the fire. What is completely new is that our paint will also possess soundproofing ability. It will work by attenuating airborne sound waves…
Ahmad, I., Russel, J., and Abou-Zeid, A. 2006. Information technology and integration in the construction industry. Construction Management and Economics. 13(2).
Brock, T. 1965. Communicator-recipient similarity and decision change. Journal of Personality and Social Psychology. 1(6): 650-4.
Ghosal, S. 2011. Paint prices soar on higher input costs. The Economic Times.
The question we should be asking ourselves here is how the cream's features can be adapted to fit Thai climate. The best way to do this is by evaluating during a short period of time (up to two weeks) the exact effects of climate and weather on the cream. The team that will evaluate should also consider any possible side effects and chemical transformations that may occur due to the increased humidity in the atmosphere. Further more, the team will analyze whether or not the cream possibly has any side effects on the Thai skin. Indeed, if the cream has only been evaluated on Caucasian skin, for example, with its own characteristics (a larger amount of some elements, corroborated with lower amounts of others), it may prove wrong for other types of skin. All these evaluations are quite important before launching the product, so as to eliminate any possible issues…
1. Gross, Ames. Human Resource Issues in Thailand. Pacific Bridge Inc. Spring 1996. On the Internet at http://www.pacificbridge.com/Publications/ThailandSpring96.htm
2. Yaffe, Hillary. The Efficiency of OTC antibiotic Creams -- Phase II. On the Internet at http://plymouthschools.com/Science/scifair9/abstracts/biology/B58.htm
Gross, Ames. Human Resource Issues in Thailand. Pacific Bridge Inc. Spring 1996. On the Internet at
Which means that there is a greater adrenaline rush for product users?
The main difference between ocaine and other competitors is product placement; it has done a wonderful job of providing an underground advertising campaign that has caused even more people to become interested in it. Its current strategy of providing limited supplies has also helped to create greater hype for the product as it is only accessible through Peer to Peer websites such as Ebay and their primary sales website. Another strong factor in its favor is its increased dosage of caffeine. With 280 mg of caffeine per 8.5 ounce bottle, it easily outclasses the majority of competitors on the market. However, this high dosage may in fact work against the company in the future, as numerous doctors have come to the fore to attest to the health risks of drinking such much caffeine in one sitting.
Cocaine. (2007, January 18). Retrieved January 21, 2007, from http://www.drinkcocaine.com/
SOWRY, M. (2006, September 18). The Ultimate Energy Drink: Cocaine? Retrieved
January 21, 2007, at http://abcnews.go.com/Health/story?id=2459718&page=1
Product/Services/Promotional Strategies offered by Black Diamond Equipment and My Web Page
eport on Product/Services/Promotional Strategies offered by Black Diamond Equipment
Black Diamond designs and manufactures a complete line of authentic, inspired, performance equipment for rock climbers, ice climbers, alpinists and backcountry and telemark skiers. Black Diamond's products are targeted toward those who are dedicated to the process of climbing and skiing. Especially Black Diamond likes to promote its products for young people who take pride and enjoy rock climbing, alpinism or backcountry skiing. Black Diamond also targets its products for kids to provide them equipments that are versatile and lightweight and can be used for mountaineering. Moreover, Black Diamond's captures a share of market because of its high level of expertise in manufacturing high quality devices and equipments that have made the experience of rock climbers and skiers enjoyable. Black and Diamond prides the quality of its products that…
Kotler, P. (1991). Marketing Management. New Jersey: Prentice Hall.
Kotler, P. And Armstrong, G. (1996).
Principles of Marketing. New Jersey: Prentice Hall.
If two goods are substitutes, we should expect to see consumers purchase more of one good when the price of its substitute increases." (Moffat, 2006) How much a price range is there, really one might ask? Although some washers, for example, may be several hundred dollars more or less expensive than others, the higher line goods posses more desirable amenities or physical features desired by the higher-end consumer. Hence, within different price ranges, there is much less apparent elasticity. Also, market consolidation must be taken into a factor. Given the relatively narrow range of substitute goods, and the merger of many of the leading appliance manufactures, one would describe the demand for the appliances produced by Maytag to be relatively inelastic, within particular varieties of durable goods.
Describe the issues that affect consumer and the price
Consumers do not buy washing machines or refrigerators on an annual basis. The purchase…
General Electric. (2006). Official Website. Retrieved 18 Oct 2006 at GE.com
Maytag." (2006). Wikipedia. Retrieved 18 Oct 2006 at http://en.wikipedia.org/wiki/Maytag_Corporation#Brands_Other_Than_Maytag
Maytag Collectors Club." (2006). Retrieved 18 Oct 2006 at http://www.maytagclub.com/
Maytag Commercial Laundry." (2006) Retrieved 18 Oct 2006 at http://www.maytagcommerciallaundry.com/cmths/home/indexMain.jsp
Marketing Mix - Product
The product is a restaurant chain; Chili's Bar and Grill. The food served at Chilli's ranges from hamburgers, fries, and a drink to salads, steak and potatoes. As the title of the restaurant suggests; it is a casual dining facility that does not take itself to seriously. According to the company's website: Chili's opened as a "fun Dallas burger joint with a loyalty to happy hour and blue jeans" (Chilli's, 2012). The company was founded in 1975 and has grown from that initial restaurant in Dallas to serving customers in over 23 different nations around the world. The company's mantra is to "cook up the best in casual fare, offering the same genuine service we did way back when" (Chilli's, 2012). Currently, the company's is looking to expand even further while still maintaining the high quality food and service that they constantly strive for.
Economic Indicators; (2011) Prices: Changes in consumer prices -- All urban consumers, Vol. 116, Issue 9, p. 24
Morrison, M.; (2011) The value-meal index, or why $1 hamburgers are still hot, Advertising Age, Vol. 82, Issue 26, pp. 13
Vermeer, W.M.; Alting, E.; Steenhuis, I.H.M.; Seidell, J.C.; (2010) Value for money or making the health y choice: The impact of proportional pricing on consumer's portion size choices, European Journal of Public Health, Vol. 20, Issue 1, pp. 65-69
Describe the problem your innovation targets. What is the scope of the problem and which stakeholders, both within the organization and without, does it impact?
The organization that I work in is Dana Incorporated. Dana is a global leader in the supply of significantly engineered drivetrain, sealing, in addition to thermal-management technologies that augment the efficacy and performance of vehicles with conventional and powertrains using alternative energy. The auto industry has had a past account of innovation and a great deal of turbulence. However, the level of innovation in the contemporary is unmatched. Brand reputation together with high product quality continues to be significant but have lost their gleam as consumer selling points. Notably, at the present moment, technology innovation and transparent cost of ownership have swiftly shifted to the top of what consumers desire and demand from a vehicle (Gnamm, Kalmbach, and Burgin, 2018).
By analyzing the internal processes…
Product Development Process
For a new product to be successful in the market one need to ensure that they have undergone the product development process. This will allow them to go through a series of stages that begin with ideation and ending with the introduction of the product in the market. These stages are aimed at understanding the consumers, markets, and competitors in order to ensure that the product will deliver superior value to the intended customers. The product development process is a cycle through which one should take their idea in order to convert it into a viable good or service. In our case, the idea of a new electronic product should also undergo the 8 steps of the product development process. These steps are idea generation, idea screening, concept development, and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization (Gopalakrishnan, Libby, Samuels, & Swenson,…
Product Life Cycle
When we talk about the strongest multinational companies of the world then Nestle is definitely one of the names that triggers in everyone's mind. Nestle is the world's No.1 food manufacturing company. Nestle is a Swiss multinational company whose product are available almost in every part of the world. Most of the Nestle products are in a market leading position. Nestle company was established in 1866 and since that day, it has proved itself as one the leading companies of the world with its improved quality, innovative ideas of marketing and attractive packaging (Nestle, 2007).
Nestle launched its first juice in 1996 and since then it has spread its product largely. The consumers' response to the flavored juices of the Nestle Company was upbeat. This further strengthened the position of the Nestle Company in the market as the unbeatable leader. Later on, the company innovate the…
Franzen, G., & Moriarty, S. (2009). The Science and Art of Branding. Armonk, N.Y.: M.E. Sharpe.
Jennings, M.M. (2012). Business: Its Legal, Ethical, and Global Environment. Mason, OH: South-Western Cengage Learning.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2009). Strategic International Management. Wiesbaden: Betriebswirtschaftlicher Verlag Gabler.
Nestle, M. (2007). Food Politics: How the Food Industry Influences Nutrition and Health. Berkeley, Calif. [u.a.]: Univ. Of California Press.
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.
Determine the types…
1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.
2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.
3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc. http://www.sdcexec.com/web/online/FulfillmentLogistics-Trends/Guest-Column -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982
Discuss product service terms current target market demographics U.S. Census Data. 2.Determine product service declining popularity. Be include information social, demographic, ethnic markets; economic technological factors; political legal factors; competitive factors.
The market for bottled water in the U.S. has been experiencing a steady decline in growth as a result of huge awareness campaigns that are conducted to curb consumer demand. This is in contrast to other parts of the world where the popularity of bottled water is continuing to increase by 6.7% each year which is reported by the Beverage Marketing Corporation (2008)
as the smallest increase experienced in the last 10 years. The U.S. used to be the largest consumer of bottled water but in the latest years, there has been a shift towards preference of tap water rather than bottled water Institute, 2012()
The Beverage Marketing Corporation (2008)
states that 54 per cent of…
Beverage Marketing Corporation. (2008). The 2007 Stats. New York, NY: Beverage Marketing Corporation.
Central Intelligence Agency. (2012). World Factbook: India Retrieved October 3rd, 2012, from https://www.cia.gov/library/publications/the-world-factbook/geos//in.html
Ferrell, O.C., & Hartline, M. (2010). Marketing Strategy. Mason, OH: Cengage Learning.
Institute, W. (2012). Bottled Water Demand May Be Declining Retrieved October 3rd, 2012, from http://www.worldwatch.org/node/5878
Starbucks continues to use the music-to-emotion connection in the television spots to underscore their core messaging and differentiation.
Internet - Starbuck's Internet strategy stresses their environmentally friendly corporate policies, humanitarian efforts, and accentuates its health coverage for part-time employees. In short, the Internet strategy primarily focuses on showing global corporate responsibility, which is a critical messaging platform as the company moves into new Pacific im nations including Australia, Japan, and Korea. The global reach of the company is also exemplified in the use of maps to show where the various coffees are grown and sourced from.
Starbucks also supports their two core messages of delivering "reward" drinks on the one hand (Frappacinos) and getting a caffeine boost for a job (Double Shot) through the heavy use of graphics and downloadable computer art. For the summer promotion of "reward" drinks there is also the attempt to link music with the positioning…
Citigroup Research (2006) - SBUX: Too Hot For Us. Citigroup Global Markets Research. May 16, 2006.
Mintel Research, 2006, A Classy Cup of Coffee, Convenience Store News
March 15, 2006. Retrieved April 28, 2006, at http://www.csnews.com/csn/foodservice/article_display.jsp?vnu_content_id=1002158065
Starbucks Profile, 2005 - Starbucks Corporation. Company Profile. June, 2005. DataMonitor Corporation. New York, NY.
Other rivals will have a more secure market share as well, and new drugs may develop. However, although the rise may not be as astronomical, hopefully from AstraZenica's perspective, Crestor's next phasing into the 'decline' phase of the product life cycle will not be as impressive, either.
CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn
Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/
Crestor. (2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/sideeffects.asp
Drugrecall.com. (2004) "FDA says Crestor ads are false and misleading." Retrieved 22 Jan 2005 at http://www.adrugrecall.com/news/crestor-safety.html
Marketing teacher. (2004) "Pricing." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_pricing.htm
Marketing teacher." Product Life Cycle." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_plc.
Marketing teacher. (2004) "Value Chain." Retrieved 22 Jan 2005 at http://www.marketingteacher.com/Lessons/lesson_generic_strategies.htm
CNN. Com. (18 Nov 2004) "Merck, FDA grilled at Senate hearing." Retrieved 22 Jan 2005 at http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Merck%2C+FDA+grilled+at+Senate+hearing+over+Vioxx+-+Nov.+18%2C+2004&expire=&urlID=12326029&fb=Y&url=http%3A%2F%2Fmoney.cnn.com%2F2004%2F11%2F18%2Fnews%2Ffortune500%2Fmerck%2Findex.htm%3Fcnn
Crestor. (2004) "About Crestor." Official site. Retrieved 22 Jan 2005 at http://www.crestor.com/c/crestor/
Crestor. (2004) "Side Effects: Crestor." Official site. Retrieved 22 Jan 2005 at
Marketing (Promotion Analysis)
Promotion and Price Analysis Paper on Canon USA, Inc.
Analyzing the promotional aspect of a product or service within a business organization involves identifying and studying the dynamics of various promotional strategies, such as print, television, radio, Internet, telemarketing, direct mail, and publicity media. This paper conducts a promotional analysis of the company Canon USA Inc., a professional business and consumer imaging equipment and information systems provider. The analysis includes promotional strategies of Canon USA through three media: publicity, print, and Internet (or online). The rationale behind the use of these three promotional strategies is that the company has more exposure and promotional programs among these three media.
In terms of print promotion, Canon advertises on international publications (newspapers and magazines), especially news-oriented ones (e.g., Newsweek and TIME magazines). These print advertisements mainly illustrate three of the company's most popular products, which are printers, cameras, and copier…
Churchill, G. (1995). Marketing: Creating value for customers. IL: Richard D. Irwin, Inc.
Canon-UNICEF Press release. (June 28, 2004). TIME Magazine, Vol. 163, No. 25.
Canon print advertisement. (June 21, 2004). Newsweek Magazine, Vol. 143, No. 25.
Canon Official web site. Available at: www.usa.canon.com.
The iPad is also differentiated with the screen technology, internal memory size and support for expanded Application Programmer Interface (API) calls so developers can create applications for it quickly. This has led to many news organizations creating iPad-specific applications to further promote their content, and also has led to many universities creating entire courses delivered on the iPad.
From a promotion standpoint, Apple excels at event marketing and the ability to manage multichannel marketing programs. The launch was coordinated across all Apple retail locations, which is how the company uses promotions and distribution to its advantage. Apple concentrates on promotions to drive traffic into their stores, in effect uniting these two areas of the marketing mix. Promotion is also heavily influenced by Steve Jobs, who heavily promote the iPad during the launch event in San Francisco. The iPad's promotional strategies also led to Apple creating entire segments of their stores…
Moller Skycar Promotions Plan for 2013 Product Introduction
The Moller Skycar is a disruptive innovation that once launched will disrupt the auto, ultra-light aircraft and low-end private aircraft industries by completely redefining the personal travel experience. The success of the product launch is heavily dependent on how well integrated and synchronized product, pricing, distribution, pricing and the unique value proposition of the company are consistent with each other. The most critical success factor of launching a disruptive product is how integrated each functional team is to the product strategy and the unique market position it occupies, all centered on communicating clearly and accurately what makes the new product unique and highly differentiated (Brettel, Heinemann, Engelen, Neubauer, 2011). The Moller Skycar is rich with product differentiation and unique value proposition potential because it can easily symbolize freedom and flexibility, agility and responsiveness. All of these are excellent messages and emotions to…
Begona Alvarez, & Rodolfo Vazquez Casielles. (2008). Effects of price decisions on product categories and brands. Asia Pacific Journal of Marketing and Logistics, 20(1), 23-43.
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Brettel, M., Heinemann, F., Engelen, A., & Neubauer, S.. (2011). Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency. The Journal of Product Innovation Management, 28(2), 251.
SA Delre, W Jager, THA Bijmolt, & MA Janssen. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of Business Research, 60(8), 826.
The promotions plan for the Moller Skycar launch will feature a number of different facets. The first will be the message, which should consist of two parts. The first part will focus on introducing the product, because the Skycar is not only a new product but a new category as well. There will be informational hurdles to overcome and some consumers may be skeptical, so the introduction message will be mixed with informational messages as well. The second message of the plan will highlight the attributes of the Skycar. It cannot be assumed that the Skycar's attributes are self-evident, so the product features and other attributes will need to be communicated to consumers in a way that differentiates them from the attributes of competing products such as automobiles.
The message should also contain a heavy visual emphasis. People need to see the Skycar in action. They need to…
Moller Skycar website home page at http://www.moller.com viewed November 7, 2010.
CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed at the cbsnews.com website, http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml on November 7, 2010.
Anon, (n.d.), Moller Skycar M400 viewed at http://en.wikipedia.org/wiki/Moller_Skycar_M400 November 24, 2010.
Another method that the company can use in order to promote its products is represented by sampling. The company can offer free samples of its products in supermarkets, hypermarkets, and other locations frequented by numerous customers. This is good strategy intended to introduce the company's products to the potential customers in the UAE.
There are several issues that must be addressed when developing the company's marketing strategy for the UAE market. The most important aspects are represented by the cultural and language barriers between the UAE culture and the American culture. There are significant differences between the Arab habits and the American ones. These habits also refer to eating habits.
There are products and ingredients that the Arabs are not allowed to eat. Therefore, it is recommended that the company is careful in selecting the products that will be introduced on the UAE market. The company should use a UAE…
1. Strategies (2008). Campbell Soup Company. Retrieved October 9, 2010 from http://careers.campbellsoupcompany.com/Strategies.aspx .
2. Annual Report (2009). Campbell Soup Company. Retrieved October 9, 2010 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc0ODM3fENoaWxkSUQ9MzczMDc3fFR5cGU9MQ==&t=1.
Mission and Business Objective
Products and Services
Keys to Success
Economic Value Added
Cash Value Added
Cash Flow eturn on Investment
This report is a detailed marketing plan for a new financial service company called Online Analyst, Inc. The company is a combination database management company that also specializes in the financial services markets. The company will offer a plethora of information, data and financial-based market services such as online real time market segment analysis, brokerage services and information 'black box' management for the data industries clients. This plan therefore serves as an evaluation and summary of the organization's marketing and business processing options. Online Analyst, Inc. will utilize this foundation document to design, implement and integrate the company's new series of business products and services into a viable consumer and sales blueprint.
On-Line Analyst, Inc. is an organization that takes advantage of existing market analysis…
Altschuler, Stuart, et al. (2002). "Pricing Analysis for Merrill Lynch Integrated Choice." Interfaces: January -- February, Vol. 32, No. 1: 5-19.
Carliner, Saul. (1999). Writing Business Objectives: A Key Tool for Demonstrating the Value of Technical Communication Products. The Commerce of Content. Retrieved on April 22, 2005, from Saul Carliner Web Site at: http://saulcarliner.home.att.net/idbusiness/casestudy.htm
Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. (1996). "Translating values into product wants." Journal of Advertising Research Vol. 36.
Gill, Philip J. (1999). "Business Snapshot -- Business Modeling Tools Help Companies Align Their Business And Technology Goals." Information Week. April 19.
The company will also offer training service for small and home businesses. ATC will achieve strategic positioning by delivering value proposition for its product and services. ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way.
Price: ATC will offer its product and services at industry average price. The company will not offer its products below the industry average price because the customers may believe that the company is not offering the best value for its product and services. However, ATC will use the early payment discount, price discrimination skimming and penetration as the pricing strategies.
Place: ATC will use different distribution strategy to reach customers .The company will open offices at the strategic positions across the United States where customers could order for the company product and services. The company will also use the…
Census Bureau (2012). Employment Size of Firms. USA.
Financial Express (2012). India PC market grew 13% in 3rd quarter. Sunday, 14 Oct 2012.
Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review, 79(3): 62-74.
Small Business Administration (2011). United States Small Business Facts. U.S. Small Business Administration.
new product requires several marketing considerations. There are many negative factors to product development that must be dealt with. There are also several factors that promote successful product development. Finally, product positioning and pricing are two important considerations.
One of the negative factors is uncertainty. This is especially true if the product is not only a new product for the organization but also a new product for the industry. One example that shows this is the computer software industry. The uncertainty is present because of its nature as a new and pioneering industry. The industry is rapidly changing and companies in the industry must be continually innovative and make decisions based on limited information. There is no certainty in this industry that a successful company will remain successful. To give an example, we can consider Apple-Macintosh. Apple-Macintosh had first-mover advantages as the first to develop a graphical user…
Ball, D.A., McCulloch, W.H., International Business: The Challenge of Global Competition. Boston: McGraw Hill, 1999.
Bradmore, D., Joy, S., & Kimberley, C. Marketing Visions. New York: Prentice Hall, 1989.
Burke, R., Condron, I., Conroy, G., Knol, W., & Nolan, P., Strategy in emerging industries: Microsoft Corporation. http://www.bess.tcd.ie/foresight
Daft, R.L. Management. Fort Worth: The Dryden Press, 1998.
Marketing Overview for DC/DC Converter
The product being marketed is a DC/DC converter built to receive an input of twenty volts (20V) and produce an output of twenty-four volts (24V). This could be used in many applications; any device or equipment setup where a specific component or element requires 24V to operate but the battery source produces a fixed output of 20V would require a converter such as the product being offered.
Customer Description and Market Size
The precise type of customer depends on the scale of the switch converter, and it would be possible to develop two or more products with different physical sizes and efficiency levels; smaller switch converters are utilized as integrated components of many electrical device -- i.e. they would be built into the device by the manufacturer and never directly seen or utilized by end consumers, like converters in computers, cell…
DigiKey. (2012). DC/DC Converters. Accessed 22 April 2012. http://search.digikey.com/us/en/cat/power-supplies-board-mount/dc-dc-converters/4325599?k=dc%20dc%20converterss
Rockford Fosgate's Promotion Strategy
With the technological changes in the world new concepts have come in and to satisfy the customer's requirement of such products, new manufacturers have come up. One of those manufacturers is Rockford Fosgate. The company sells products, which are loved by the new generation, and the demand is huge. These people also swear by their audio systems and must fix the best of everything in their houses and cars. One of the cardinal principles in life is that when you make something try to make the best, as then the item will create its own demand. This statement is also true for marketing. The Company is divided into many segments catering to different markets.
In main function, this company manufactures musical electronic products, and according to their sales agents "The evolution of music has paralleled the evolution of mankind." The company caters to the music lovers…
John's Ford- retrieved at http://www.cardomain.com/id/illzx2on 07/24/2003
Fosgate Audionics FA61.0 Two-way Passive Monitor Speakers With 6-1/2 "Mid/Woofer & 1" Tweeter (PAIR) retrieved at http://www.store.yahoo.com/wildwestelectronics/fosaudfa6two.html. On 07/24/2003
Rockford Corporation- retrieved at http://www.rockfordcorp.com/home/on 07/24/2003
Industry Analysis- retrieved at http://www.scs.unr.edu/~jseymour/industryanalysis.html. On 07/24/2003
The market mix consists of product, price, place, and promotion. Differentiation is a promotion strategy - a new way of selling the product to the marketplace. Feature diversification is a mix of product and promotion. Minor additions or changes to the product are heavily promoted. Price-cutting is a price strategy. Saturation is a combination of product, place, and promotion. New products are added to the mix, sold in more places, and more heavily promoted.
The first strategy I would employ to defend a dominant position in a mature market is differentiation. This strategy, if successful, will discourage newcomers from thinking they can win more than nominal market share. It will also preserve margins and maintain the strength of the brand, which price-cutting will not do. Furthermore, unlike saturation or feature diversification, it does not require any investment in new product development, making it a more…
health promotion strategies that can be implemented upon the predictive characteristics of the family.
My health promotion strategy program will center around a Cuban-American family called the Garcias whose primary health issues center on hypertension, and the need for greater information about the importance of establishing a healthy lifestyle. This includes the importance of screening, exercise, establishing healthy habits, and monitoring one's lifestyle. Several members of the family indicate stress and hypertension whilst the grandmother also has cardiac disease and osteoarthritis, but is resilient to receiving information on how to alleviate her symptoms. In a similar way, Angelo, an addicted smoker, refuses to stop smoking and to deal with his chronic cough and mild chest pain, stating that, as man of the family, he has to continue working his overwhelming hours. Gerardo, the son, being active homosexually, seems to be vulnerable to AIDS; it is unclear whether or not he…
Boswell, T.D. & Curtis, J.R. (1984) The Cuban-American Experience. Culture, Images and Perspectives. NJ: Rowman & Allanheld Publishers
Cuban Americans http://www.everyculture.com/multi/Bu-Dr./Cuban-Americans.html
My product is a creative, critical individual with a strong educational background and a hard work ethic. There are a lot of people who have one or two of these traits, but I feel that my combination of these traits is something that sets me apart. If I am a product, then I am a premium product. My price and positioning will probably reflect that. There are still better products on the market, of that I don't doubt, but I have many different traits, each one of which would be attractive to an employer, and when combined these can be exceptionally powerful.
Selling the product is an important issue. As with any product, the key is to try to sell the product where it will fetch the highest price and have the highest demand. In this instance, there is only one unit, so we are not doing volume sales.…
Overview of the product, its brand category, and the niche that it is intended to fill
Headquartered in the UK, technology firm, Dyson, designs and makes vacuum cleaners, heaters, hand dryers, and bladeless fans. It has recently ventured into the hairdryer product category. The company’s most popular offering is its range of ‘bag- less’ vacuum cleaners. According to its trademark, Dyson vacuum cleaners never lose suction. Established in the year 1978 by inventor James Dyson, the inspiration for this corporation came to the entrepreneur when he pulled his vacuum cleaner apart and discovered that the cleaner’s bag was dust- clogged, resulting in the cleaner losing suction. Dyson used his newly- developed cyclone, designed for the purpose of separating air and paint through centrifugal force within a tower fan, and tried to separate dust present within the air by utilizing his cyclone within a vacuum cleaner. Following 5, 127 prototype tries,…
Sport Promotion Mix
Kotler's promotion mix consists of advertising, publicity, personal contact, incentives, and atmospherics as well as licensing, sponsorship, and community relations to represent the contemporary sport promotion mix (Irwin, 2008). The New York Yankees the contemporary promotion mix. They have advertising of ticket sales, news articles and videos as publicity, blogs for personal contact with fans, discounts on tickets as incentives, and atmospherics with a showcase of bleachers, licensing with team logo items, sponsorships with corporations, and community relations with donations and fund drives.
Advertising is done for ticket sales (Home Page) and team logo items (New York Yankees), such as t-shirts, hats, etc. The advertised items serve two fold in the promotion mix. Ticket sales contain incentives in 12-game and group packages that offer discounts to consumers. The team logo items are advertised for sale, but also contain the licensing of the team logo. The team logo…
New York Yankees. (2013). Retrieved from ESPN MLB: http://espn.go.com/mlb/team/_/name/nyy/new-york-yankees
Yankee Publications. (2013). Retrieved from Heros Remembered. Legends Born.: http://newyork.yankees.mlb.com/nyy/fan_forum/publications.jsp
Bryant, A. (1993, Apr 5). The Media Business: Advertising; For a Major League Baseball Team, the Season's First Pitch Comes Well Before Opening Up. Retrieved from New York Times: http://www.nytimes.com/1003/04/05/business/media-business-advertising-for-major-league-baseball-team-season-s-first-pitch.html
Home Page. (n.d.). Retrieved from Heros Remembered. Legends Born.: http://newyork.yankees.mlb.com/inde , jsp-c_id=nyy
marketing of a Singaporean product: by carrying out a secondary search about the company that manufactures the product or provides the service, a review of the marketing of that product is presented. The paper covers the following areas: Introduction, in which the dissertation if briefly introduced, the product or service is also introduced, and the objectives that are intended to be achieved in the paper are highlighted; Literature review, in which a review of the literature available on the company and its products/services are discussed. Next, the main body of the paper covers the following marketing aspects of the company: Company background; The marketing of its products/services; Segmentation of its markets; The Target Customers; The Product/Service Offering; The Marketing Strategies of the Company; The Marketing Program of the Company; The Strengths of its Marketing; The Weaknesses of its Marketing; Recommendations; Conclusions.
The purpose of this paper is to analyze…
Harvard Business Review (2002), Harvard Business Review on Marketing, Harvard University Press.
Hiam, A. (2000), Marketing kit for dummies, For Dummies Press.
Kotler, P. (1999), A Framework for Marketing Management, Pearson Education.
Kotler, P. (2000), Kotler on marketing: how to create, win and dominate markets, Free Press.
The best marketing strategy will to coordinate efforts with all products that are spin offs of the movie. y creating a joint marketing strategy, all producers will benefit because all the products are really selling the same thing: the Transformer label. Consumers will not see each product as a separate entity but instead as part of the Transformer franchise. Thus, it is important to create a concise and coordinated marketing message. For example, if the movie is targeted towards adults but other products are targeted towards grade school kids, the marketing strategies will work against each other. Instead, the franchise as a whole needs to market the entire image towards a particular, targeted market. In this case it will be towards those individuals who grew up with, and are therefore familiar with, the Transformers. Namely, males between the ages of twenty-five and forty. This is also one the…
Holt, Mark, Mark Walker. (2003): Games that Sell! New York: Wordware Publishing, Inc.
Peuter, Greig, Nick Dyer-Withford. (2003): Digital Play: The Interaction of Technology, Culture, and Marketing. Sydney: McGill-Queens University Press.
As a result, we expect to hit the market with premium pricing. The price point will also be set in accordance with the data gathered from our target market research.
A promotional message will need to be finalized and an advertising agency selected in order to help us build our promotional campaign. The promotional message will vary depending on the target market, focusing on different elements of the product. Two main features of all promotions, however, will be building brand awareness and promoting the product's innovative technology. Building brand awareness is critical because the brand is unknown at this time. By developing a brand, we will be positioned to extend that brand in the future. The main selling point of the device will be the technology. This message will be positioned more in light of what this technology allows the customer to do -- the coolness of the device is…
Advantages of a Niche Product Market and the elevance of Price
The advantages of niche markets are several. First, they increase sales of products (such as ordinary clothing) for which the consumer may not have any need but the specific orientation of the product (such as MMA sports) generates a desire for the logo rather than the need for the product itself. Second, niche markets (such as that exploited by the PPM mouth guard) provides an opportunity to charge much more for products that may not be substantially different or better for their essential purpose (i.e. protecting teeth during sports) than much cheaper generic alternatives. Third, niche marketing such as imitating the features of expensive watches in cheap watches generates a market attributable to vanity and the desire to mimic the appearance of wealth and privilege. In some cases, niche markets (such as that for MMA clothing and high-end watches)…
JCPenney. (2009). Armitron Men's All-Sport Watch. Retrieved November
09, 2009, from:
Makkar. (2009). The PPM Sports Performance Mouth guard. Retrieved November