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Promotional Strategy Essays (Examples)

947 results for “Promotional Strategy”.


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4 Pages
Term Paper

Business - Advertising

Apple Promotional Strategy Assessing Apple's

Words: 1018
Length: 4 Pages
Type: Term Paper

Apple's trade show focus is on its core markets of science and research, education (which is nearly 30% of total laptop and PC sales) (Apple Investor elations, 2011), enterprise,…

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6 Pages
Essay

Sports - College

SWOT Analysis and Promotional Strategy for Kozy Shack

Words: 1666
Length: 6 Pages
Type: Essay

SWOT ANALYSIS AND POMOTIONAL STATEGY FO KOZY SHACK'S SWOT analysis for Kozy Shack's refrigerated pudding business Kozy Shack, a company, dealing with the manufacture of rice Pudding has embraced…

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4 Pages
Term Paper

Agriculture

Products Services and Promotional Strategies offered by Black Diamond Equipment

Words: 1033
Length: 4 Pages
Type: Term Paper

Product/Services/Promotional Strategies offered by Black Diamond Equipment and My Web Page MAKETING eport on Product/Services/Promotional Strategies offered by Black Diamond Equipment Black Diamond designs and manufactures a complete line…

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3 Pages
Term Paper

Business

Web Promotional Strategies offered by XYZ Company

Words: 971
Length: 3 Pages
Type: Term Paper

Product/Services/Promotional Strategies Offered by XYZ Company, and My Own Web Page Web Promotional Strategies A Report on the Product/Services/Promotional Strategies of Kentucky Fried Chicken Kentucky Fried Chicken is a…

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5 Pages
Term Paper

Business

Strategies for Success for a Small Company

Words: 1665
Length: 5 Pages
Type: Term Paper

Small Business Growth Achieving the desired organizational growth is a dream most organizations aspire to realize. Organizational growth entails an increase in the total productivity, sustainability, and competitiveness in…

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2 Pages
Marketing Plan

Urban Studies

Strategies for Success Walt Disney

Words: 672
Length: 2 Pages
Type: Marketing Plan

Walt Disney's Marketing Mix/Strategies Product and Service Strategy The products offered by Walt Disney are much more tangible and services. These products have offered Walt Disney high awareness among…

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3 Pages
Research Paper

Business - Advertising

Mochalicious Marketing Plan Marketing Strategy

Words: 914
Length: 3 Pages
Type: Research Paper

Also, it has to expend a huge amount on marketing and promotional efforts which significantly decreases its profit margins. The company has also restricted itself to the coffee product…

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5 Pages
Marketing Plan

Business

Royal Clothing Marketing Plan and Price Strategy

Words: 1514
Length: 5 Pages
Type: Marketing Plan

Marketing Plan oyal line clothing Marketing Plan oyal line clothing is a company that undertaking production and distribution of casual clothing for both men and women. The company's clothing…

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2 Pages
Essay

Business - Advertising

Coke and Pepsi Advertising Strategy Pepsi's Advertising

Words: 758
Length: 2 Pages
Type: Essay

Coke and Pepsi Advertising Strategy Pepsi's advertising and promotional strategies in India Coke's advertising and promotional strategies in India Why advertising and promotional strategies vary from country to country…

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6 Pages
Research Paper

Business

American Express Media Strategy Objectives

Words: 1804
Length: 6 Pages
Type: Research Paper

aid Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices…

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6 Pages
Business Proposal

Business - Advertising

Marketing Decisions and Strategies Embraced

Words: 1836
Length: 6 Pages
Type: Business Proposal

This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any…

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5 Pages
Term Paper

Business

IMC the Advertising Strategy at

Words: 1548
Length: 5 Pages
Type: Term Paper

The managers will not act as apologists for staff failures, but will instead accept responsibility for the deviation. The manager will outline the situation as he or she understands…

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8 Pages
Term Paper

Business - Advertising

Product Strategy Addresses Issues of

Words: 2399
Length: 8 Pages
Type: Term Paper

Thus, all content will be designed to avoid such data collection (no signups or memberships, for example) (Aftab, 2005). The company will also engage in a public relations strategy.…

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4 Pages
Essay

Business

Marketing Strategies Competing in Today's Economy Demands

Words: 1142
Length: 4 Pages
Type: Essay

Marketing Strategies Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound…

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10 Pages
Term Paper

Business

Marketing Strategies for a New

Words: 2877
Length: 10 Pages
Type: Term Paper

Price primary decision to be made when considering price dynamics is given by the pricing strategy the company must opt for. They must also consider seasonal pricing, discount pricing…

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4 Pages
Essay

Business - Advertising

Organization Behavior Marketing Strategies for Odi Lens

Words: 1138
Length: 4 Pages
Type: Essay

Organization Behavior Marketing Strategies for ODI Lens MAKETING PLAN Target Customers and Market Segmentation Major Target Groups Pricing Strategies for ODI Lens Introduce at the minimum possible price Convincing…

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5 Pages
Thesis

Business

Mcdonald's Marketing Strategy Mcdonald's Is

Words: 1510
Length: 5 Pages
Type: Thesis

The bottom line is that by seeking to create operational efficiencies through process improvement, the company has been able to continually become more profitable and grow more efficiently than…

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2 Pages
Essay

Education - Computers

Encouraging Seniors to Use the Internet Promotional

Words: 730
Length: 2 Pages
Type: Essay

Encouraging Seniors to Use the Internet Promotional Strategies of AAP Author's note with contact information and more details of collegiate affiliation, etc. Encouraging Seniors to Use the Internet Many…

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10 Pages
Term Paper

Business - Advertising

Apple's and Htc Marketing Management and Strategies

Words: 3341
Length: 10 Pages
Type: Term Paper

MAKETING STATEGY, PLANNING & Management POCESS: APPLE & HTC Analysis of the Marketing Strategy, Planning and Management Process Apple Inc. is a multinational company incorporated in America and headquartered…

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2 Pages
Essay

Business - Advertising

H& 38 M Promotion Strategies

Words: 781
Length: 2 Pages
Type: Essay

H & M. Promotional Strategies H & M. is a clothing store that operates in 38 countries and has about 76,000 employees. The motto of the organization is to…

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5 Pages
Thesis

Business - Advertising

Nike's Marketing Strategy Nike the

Words: 1643
Length: 5 Pages
Type: Thesis

(1998). "The Trouble with Nike" Motley Fool. Retrieved November 17, 2008 at http://www.fool.com/Features/1998/sp980324TroubleithNike.htm Parker, Mark. (2006). "Nike's Strategy for inning the Footwear Game" Nike F1Q Conference Call Transcript retrieved…

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18 Pages
Term Paper

Business

International Business Competitive Strategy Is the Bedrock

Words: 6174
Length: 18 Pages
Type: Term Paper

International usiness Competitive strategy is the bedrock on which companies base business decisions to reach their targets and achieve profitability. Formulating and implementing strategies in international business is much…

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5 Pages
Term Paper

Business - Advertising

Marketing and Sales Strategies for

Words: 1686
Length: 5 Pages
Type: Term Paper

What Salesforce does is create microsites, Twitter accounts, Facebook fan pages and LinkedIn accounts for their events, so that potential attendees can learn about the events' details through the…

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2 Pages
Business Plan

Business

Business Plan Strategy Company Presentation

Words: 545
Length: 2 Pages
Type: Business Plan

The company is also interested in developing its product line in order to increase its number of customers. Pricing Strategy In the construction industry, the price of the products…

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5 Pages
Essay

Business

KO Advantages Coca-Cola Pursues a Differentiation Strategy

Words: 1476
Length: 5 Pages
Type: Essay

KO Advantages Coca-Cola pursues a differentiation strategy, and has built its company around the pursuit of this strategy. The strengths that the company has -- R&D, marketing, and heavy…

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8 Pages
Term Paper

Business - Advertising

Marketing Strategies for Coca-Cola the Key to

Words: 2245
Length: 8 Pages
Type: Term Paper

Marketing Strategies for Coca-Cola The key to the success of any consumer product is an effective marketing strategy. In order to develop such a strategy, it is necessary to…

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2 Pages
Marketing Plan

Business - Advertising

Breathalyzer the Overall Strategy Is

Words: 518
Length: 2 Pages
Type: Marketing Plan

The primary threat comes from competitors. C. The industry is relatively small right now, but there is growth in the demographic because today's new drinkers are from the so-called…

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25 Pages
Multiple Chapters

Sports

Highest Performing Promotional Tools and

Words: 10859
Length: 25 Pages
Type: Multiple Chapters

The effectiveness of promotional strategies is highly dependent on their ability to resonate and be relevant to the target audiences over time (Reference). This is the basis of the…

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7 Pages
Essay

Business

Global Marketing -- Country Penetration Strategies Global

Words: 2086
Length: 7 Pages
Type: Essay

Global Marketing -- Country Penetration Strategies Global Marketing Global marketing refers to the degree to which a business organization strategizes to operate in an international market in a competitive…

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2 Pages
Term Paper

Teaching

Acadia University Promotion Overall Strategy

Words: 533
Length: 2 Pages
Type: Term Paper

Pospective students inteested in pusuing a degee in a new field should be able to eview a clea outline of the options available in that egad. Howeve, all pomotional…

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4 Pages
Essay

Business - Advertising

Marketing Strategy Marketing Plan

Words: 1160
Length: 4 Pages
Type: Essay

Marketing Strategy: Travel Today The focus of Travel Today is to grow its business extensively through i) differentiating its services from those offered by competitors and ii) nurturing clients…

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3 Pages
Essay

Urban Studies

Five Forces in IMC Strategies

Words: 984
Length: 3 Pages
Type: Essay

IMC Strategy The existence of an Integrated Marketing Communications (IMC) is aimed at providing a designed approach that delivers a consistent message to consumers transversely in advertisements including different…

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6 Pages
Term Paper

Business

Citrus Business Strategy and Product

Words: 2284
Length: 6 Pages
Type: Term Paper

Company-specific, sales, quote and order processes, customer service, and warranty and returns KPIs all reflect financial performance, over time, for any company. By measuring these KPIs and engraining them…

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2 Pages
Essay

Business

Economics Changing Strategies and the

Words: 580
Length: 2 Pages
Type: Essay

The customers want to watch out the promotional offers, and a recent survey showed that in many cases it would take discounts of up to 50% to persuade customers…

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15 Pages
Case Study

Business - Advertising

Blue Ridge Coffee Case Study Sales Strategy

Words: 4460
Length: 15 Pages
Type: Case Study

Blue idge Coffee Case Study Sales Strategy for the Flavored Coffee Following the introduction of the new flavored coffee, there is need for coming up with a sales strategy…

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3 Pages
Essay

Transportation

Redefining the Strategies Fos Success Soutwest

Words: 1076
Length: 3 Pages
Type: Essay

Southwest Airlines Case Study Companies often desire to overcome any industrial storm and become successful when carrying out their day-to-day operations. The following study shows how Southwest Airlines has…

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5 Pages
Literature Review

Business - Advertising

Promotional Campaigns Predictions From the

Words: 2345
Length: 5 Pages
Type: Literature Review

Bestseller Bargains Former bestsellers, now in paperback, discounts on hardcover. For those who prefer having hardcover books. Allows price of Hardback to be within range of trade or PB.…

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3 Pages
Case Study

Marketing

Strategies for Preventing Suicide in a University

Words: 1199
Length: 3 Pages
Type: Case Study

University Suicide Prevention A local university in a mid-size city in the upper Midwest is concerned about the dramatic increase in the rates of attempted suicides and suicides. The…

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8 Pages
Term Paper

Other

Estee Lauder Inc New Promotional Campaign

Words: 2978
Length: 8 Pages
Type: Term Paper

ESTEE LAUDER INC. NEW PROMOTIONAL CAMPAIGN Estee Lauder Inc.- New Promotion Campaign The Estee Lauder Companies Inc. is considered as one of the leading manufacturers in the world of…

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6 Pages
Essay

Business

Reward and Pay Strategy for Employees of

Words: 2008
Length: 6 Pages
Type: Essay

eward and Pay Strategy for Employees of a Company Assessment of the organization in terms of its organizational strategy, objectives, mission and values Organizational strategy of Coca-Cola Company As…

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11 Pages
Literature Review

Engineering

Building Information Modeling Strategy for

Words: 2811
Length: 11 Pages
Type: Literature Review

epresentative Building Information Modeling Implementations in Other Countries As noted above, evaluating the effectiveness of building information modeling systems remains challenging because of the relatively recent addition of this…

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3 Pages
Essay

Business - Advertising

Hotel Strategy the First Strategy Is to

Words: 953
Length: 3 Pages
Type: Essay

Hotel Strategy The first strategy is to promote the spa at the atermark Hotel. The spa is a key strength and competitive advantage of the hotel. Many new hotels…

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4 Pages
Essay

Business - Advertising

Marketing Strategy I Finished Parta All Subject

Words: 1398
Length: 4 Pages
Type: Essay

MAKETING STATEGY, I finished PartA, All subject requirment Marketing strategy assessment guidelines I upload. Please find source . include website, journal artical, news paper . 1100 words. Marketing strategy…

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15 Pages
Essay

Business

Internet Marketing Strategy of Argos

Words: 3862
Length: 15 Pages
Type: Essay

Internet Marketing Strategy of Argos The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in…

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3 Pages
Essay

Business - Advertising

Creating a Marketing Strategy

Words: 925
Length: 3 Pages
Type: Essay

Media, Marketing Strategy and Promotional Content The development of a successful marketing strategy and campaign is a process that requires extensive research, comprehensive details, and well-crafted implementation procedure. The…

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8 Pages
Case Study

Business - Advertising

Optimizing Promotional Spending -- Reliance Baking Soda

Words: 2255
Length: 8 Pages
Type: Case Study

Optimizing Promotional Spending -- Reliance Baking Soda Evaluation and Budget Recommendations for 2008 Marketing Plan Marketing Plan Problem Statement. There is a need to optimize the promotional spending on…

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16 Pages
Term Paper

Business - Advertising

Marketing Strategies of Coke and Pepsi in Thailand and UK

Words: 6169
Length: 16 Pages
Type: Term Paper

marketing strategies of Coca-Cola and Pepsi in Thailand and UK Coca-Cola and Pepsi, rated among the top companies in the world share a common fact - for several years,…

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5 Pages
Term Paper

Business

Marketing Nordstrom Marketing Strategy the

Words: 1466
Length: 5 Pages
Type: Term Paper

They handled the situations in case the way they did in order to improve customer experience and increase their loyalty. This behavior is supported by Nordstrom's management that encourages…

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5 Pages
Term Paper

Agriculture

Economical Strategies Report for Profit

Words: 1445
Length: 5 Pages
Type: Term Paper

This means that during full agricultural seasons, prices will be lower, while during extra season, prices will increase. The price increase is explained by a lower and more difficult…

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3 Pages
Term Paper

Recreation

Product Promotion and Pricing Strategies

Words: 1051
Length: 3 Pages
Type: Term Paper

The company was in a difficult position during the previous year, losing significantly to discounter Target or to Wal-Mart and it even had to announce that it may leave…

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7 Pages
Term Paper

Business - Advertising

Strategic Change and Marketing Strategy

Words: 2214
Length: 7 Pages
Type: Term Paper

Considering they are purchased by a larger corporation which wishes to invest in newer and qualitatively superior technologies to manufacture better products, as the value of the product increases,…

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3 Pages
Essay

Physics

Marketing Strategy Direct Marketing Pricing Activities Strategy Project

Words: 832
Length: 3 Pages
Type: Essay

marketing strategy direct marketing pricing activities strategy/Project improved duration . Make grader identify sections revised, (e.g. Track Changes feature Word). OVEALL COSTS The creation and delivery of the organizational…

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3 Pages
Essay

Business - Advertising

Nordstrom Marketing Strategies Since 1901

Words: 1014
Length: 3 Pages
Type: Essay

Recommend how the company should take advantage of or respond to each of the marketing environment force examples (political, legal, and regulatory; technological; social; and competitive and economic forces).…

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3 Pages
Essay

Business

Marketing Strategy I Email Files Needed Complete

Words: 728
Length: 3 Pages
Type: Essay

Marketing Strategy I email files needed complete essay. INFOMATION NEEDS The business is located on the junction of Yonge Street, and Sheppard Avenue housed in temperance house. In this…

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7 Pages
Term Paper

Business - Advertising

Advertising and Promotional Communication

Words: 2001
Length: 7 Pages
Type: Term Paper

Embedded Communication in Advertising "There is no evidence that advertising can get people to do things contrary to their self-interest." -- JI Fowles, in Advertising's Fifteen asic Appeals "Good…

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16 Pages
Essay

Business

Hyundaicard's Marketing Strategy

Words: 5228
Length: 16 Pages
Type: Essay

Hyundaicard's Marketing Strategy: Case Study rite a full case analysis: HyundaiCard's Marketing Strategy Hyundaicard's marketing strategy General overview of Hyundaicard Current marketing strategy assessment Financial analysis Strategic alternatives Assessment…

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9 Pages
Research Paper

Economics

Pricing Strategies

Words: 3056
Length: 9 Pages
Type: Research Paper

market structures and the pricing strategies which are specifically related to each of them. The introductory section of the paper gives an overview of the four major types of…

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2 Pages
Questionnaire

Business - Advertising

Push Marketing Strategy and a

Words: 853
Length: 2 Pages
Type: Questionnaire

How would you describe retailing? What are the four levels of service? etailing is the act of selling a product or a service to the final end user for…

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3 Pages
Essay

Business

Marketing Strategy and Practice Marketing

Words: 1151
Length: 3 Pages
Type: Essay

From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the…

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3 Pages
Term Paper

Business

Marketing Strategy Al and Desiree

Words: 879
Length: 3 Pages
Type: Term Paper

In this sense, one of the most important advantages offered by a small family business is the "the personal touch they can offer that bigger companies cannot" (Business eek,…

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