Apple's trade show focus is on its core markets of science and research, education (which is nearly 30% of total laptop and PC sales) (Apple Investor elations, 2011), enterprise, and the vast global home market (Mitchell, 2011). Apple is very selective about the trade shows it participates in based on these criterion of markets served and total available market available, and also uses a series of metrics and key performance indicators (KPIs) to measure performance (Mitchell, 2011). The effectiveness of this strategy has been quantified in the overall growth of each of Apple's core market segments over time (Cuneo, 2003).
Personal Selling and Public elations
Apple is known for being exceptionally successful in the areas of enterprise selling and enterprise software integration to its iPhone and iPad, with these devices dominating the Fortune 1,000 marketplace (Apple Investor elations, 2011). The approach Apple takes to direct selling in the enterprise, education and…...
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References
Apple, Investor Relations (2011). Investor Relations. Retrieved October 18, 2011, from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/
Cuneo (2003) - "Apple Transcends as Lifestyle Brand," Advertising Age, Alice Z. Cuneo (15 December 2003).
Cusumano, M.. (2008). Technology Strategy and Management: The Puzzle of Apple. Association for Computing Machinery. Communications of the ACM, 51(9), 22
Mitchell, G.. (2011, September). I'm With The Band. Billboard, 123(33), 42.
SWOT ANALYSIS AND POMOTIONAL STATEGY FO KOZY SHACK'S
SWOT analysis for Kozy Shack's refrigerated pudding business
Kozy Shack, a company, dealing with the manufacture of rice Pudding has embraced substantial growth and expansion in its revenue. The Company is, however, facing a challenge with increasing competition in the market with a majority of them targeting the Kozy Shack's core market -- the adult market in the pudding industry. This paper presents Kozy Shack's SWOT analyzes, the company's market structure and strategy ideal for the company.
Strengths
Increasing revenue base; the company has embraced increasing volumes of revenues owing to rising demand for their produce. This allows the company an opportunity to increase its capital base and venture into the most innovative strategy of meeting customer needs.
The product's uniqueness; Kozy Shack's pudding is traditionally made with no artificial ingredients and preservative. This is a unique preference feature that competitor's product don't harbor. The company is…...
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References
Gurau, C. (2008). Integrated online marketing communication: implementation and management. Journal of Communication Management, 12(2), 169-184.
Henke, C. (2007). How Customer-Appealing Design and Branding Win New Riders: Data and Best Practices. Presented at APTA Bus and Paratransit Conference, Nashville, TN.
Product/Services/Promotional Strategies Offered by XYZ Company, and My Own Web Page
Web Promotional Strategies
A Report on the Product/Services/Promotional Strategies of Kentucky Fried Chicken
Kentucky Fried Chicken is a well-known brand in fast food restaurant. Started with a single recipe of Colonel Sanders, the restaurant has developed networks worldwide, offering fast food services family target market and franchise opportunities for investors. The company has seriously developed the web site as a gateway for its customers and business partners. The main KFC web site provides complete information about its menu options and knowledge center about fast food and family events options, while also provide links to its franchise information center. It has the familiar colors, logo, and picture of the Colonel as the main presentation to visitors.
In the main business operation, KFC has a very large target market, in all demographic areas. The company addresses human's basic need of food, and combines it with…...
Product/Services/Promotional Strategies offered by Black Diamond Equipment and My Web Page
MAKETING
eport on Product/Services/Promotional Strategies offered by Black Diamond Equipment
Black Diamond designs and manufactures a complete line of authentic, inspired, performance equipment for rock climbers, ice climbers, alpinists and backcountry and telemark skiers. Black Diamond's products are targeted toward those who are dedicated to the process of climbing and skiing. Especially Black Diamond likes to promote its products for young people who take pride and enjoy rock climbing, alpinism or backcountry skiing. Black Diamond also targets its products for kids to provide them equipments that are versatile and lightweight and can be used for mountaineering. Moreover, Black Diamond's captures a share of market because of its high level of expertise in manufacturing high quality devices and equipments that have made the experience of rock climbers and skiers enjoyable. Black and Diamond prides the quality of its products that can meet…...
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References
Kotler, P. (1991). Marketing Management. New Jersey: Prentice Hall.
Kotler, P. And Armstrong, G. (1996).
Principles of Marketing. New Jersey: Prentice Hall.
Small Business Growth
Achieving the desired organizational growth is a dream most organizations aspire to realize. Organizational growth entails an increase in the total productivity, sustainability, and competitiveness in the marketplace. Organizational behaviors such as the adoption of the desired culture, leadership style, and effective management of the employees ensure the realization of the desired organizational growth. However, environmental factors such as the adoption of the new technology, constantly changing consumer demands, and stiff competition make the realization process a challenge. Despite these, adoption of the most effective interventions often enables organizations to achieve their objectives (Neale & McElroy, 2004). Therefore, this research paper analyzes a case that involves a small business owner (Kelly) who plans to expand her business.
Analysis
Kelly should take some steps while organizing and prioritizing her business growth strategies. Mrs. Kelly should consider involving the employees of her business in the planning and prioritization of the desired business…...
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References
Arriola, L.R. (2012). Multi-ethnic coalitions in Africa: Business financing of opposition election campaigns. New York: Cambridge University Press.
Cinnamon, R., & Helweg-Larsen, B. (2006). How to understand business finance. London: Kogan Page.
Dlabay, L.R., & Burrow, J. (2007). Business finance. Mason, Ohio: South-Western.
Neale, B., & McElroy, T. (2004). Business finance: A value-based approach. Harlow [u.a.: Prentice Hall.
Walt Disney's Marketing Mix/Strategies
Product and Service Strategy
The products offered by Walt Disney are much more tangible and services. These products have offered Walt Disney high awareness among many customers in the market. The products are designed to meet the specific needs and preferences of the customers in the diverse market. Walt Disney has gone ahead to customize all of its products under certain characteristics of the company. These characteristics help to differentiate and demarcate its products from those of other brands in the market (Deodhar, 2013).
Pricing Strategy
Prices of goods and services offered by Walt Disney are not low. Nonetheless, when one makes a comparison of the prices of products and services of Walt Disney and those of other competitor brands, he or she will realize that the prices are fair, with consideration of the quality and quantity of the products produced by Walt Disney. Pricing is a strategy that is…...
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References
Deodhar, S. Y. (2013). Why I Am Paying More: Price Theory and Market Structure Made Simple. University Press,
Hubbard, R G, and Anthony P. O. (2006). Microeconomics. Upper Saddle River, NJ: Pearson/Prentice Hall, 2006. Print.
McDaniel, C., D, Joseph F. H, and Charles L. (2014). Marketing 8. Harvard .University Press,
Salinger, Bob, & Len Testa. (2011). The Unofficial Guide to Walt Disney World 2011. New York: New York Press
Also, it has to expend a huge amount on marketing and promotional efforts which significantly decreases its profit margins. The company has also restricted itself to the coffee product only -- adding more products can also help it gain a higher market share (Kurtz, MacKenzie, & Snow, 2010).
Competitor Analysis and Differentiation Strategy
Mochalicious Coffee directly competes with the small and large scale coffee and beverages brands like Starbucks, McDonald's, Dunkin Donuts, Barista, Seattle's, Au Bon Pain, Biggby Coffee, Caribou Coffee, Blue State Coffee, etc. These top coffee brands compete with each other on the basis of quality, taste, and pricing of their products. In order to compete with these competitors, Mochalicious Coffee has to charge a competitive price as well as maintain the top quality and taste of its coffee. It also makes every effort to differentiate its products from those of its competitors so that customers always prefer it…...
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References
Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing, 8th Edition. U.S.: Prentice-Hall
Kurtz, D.L., MacKenzie, H.F. & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education
Paley, N. (2006). The Manager's Guide to Competitive Marketing Strategies, 3rd Edition. London: Thorogood Corporation
oyal line clothing is a company that undertaking production and distribution of casual clothing for both men and women. The company's clothing lineup is ideal for individuals with a passion for outdoor activity as well as those aspiring to embrace this type of life style. Manufacture of the clothing lineup is undertaken in such a way to afford the users a feel for their love and passion for outdoor activities. This is by making logos on the clothing for different sporting and outdoor activities. This labeling creates an opportunity for royal line clothing to capture interest of many outdoor enthusiasts thus widening the potential customer base.
oyal line clothing understands that casual clothing line up needs to deliver to the potential and existing clientele a feel of the outdoors. This is achieved by picking colors for the clothing closely related to nature. The colors used in…...
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References
Fleisher, C.S., & Bensoussan, B.E. (2007). Business and Competitive Analysis Methods: Effective Application of New and Classic Methods. Upper Saddle River, NJ: Financial Times Prentice Hall.
Gibson, & Eric. (2006). Sell What You Sow. The Grower's Guide to Successful Produce Marketing. Auburn, CA: New World Publishing.
Kotler, P. (2000). Marketing Management Analysis, Planning, Implementation and control. New Jersey:: Prentice Hall.
Coke and Pepsi Advertising Strategy
Pepsi's advertising and promotional strategies in India
Coke's advertising and promotional strategies in India
Why advertising and promotional strategies vary from country to country and whether culture influences this
Any advertising strategy that an organization comes up with should be tailored to catch the attention of the consumers and make them change their behaviors. Such strategies put an organization in a position to impact on their target markets especially when the consumers of their products take note of their products and eventually change their buying behaviors. Once the consumers of their products have developed some favorable attitude they will always go for the organization's brand whenever they intend to consume the product. This paper seeks to compare and contrast the advertising and promotional strategies that Pepsi and Coke uses in countries they operate in especially India. The paper undertakes to describe, analyze, and evaluate how and why advertising and…...
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References
Gupta, S., Naganand, K and Narang, A.S. (2008). Image Advertising: The Advertising Strategies
aid Mr. Harris: "We are always looking at new ways to reach our customers through innovative digital platforms." Mobile works well since "There is rapid growth in mobile devices supporting more and more of the everyday tasks that people want to perform."
Another highly successful mobile application has been that of American Express' Android version of its free mobile app, which has had more than 1 million views since 2011. The mobile apps are free as are the apps that AE has implemented via social media (ibid.)
Conclusion
The American Express (AE) Credit Card Company markets itself in various ways. avvy with its promotional and publicity performance, it has put together a variety of tools -- some of them innovative -- that it uses for its own promotional ends. These include extensive featuring of celebrities, innovative media campaigns, cause activity promotional ends, innovative use of social media, as well as mobile usage.
This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).
2.1.4 Place Strategy
This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to which…...
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References
Beamish, K., & Ashford, R. (2007). Marketing planning 2007-2008. New York: Elsevier.
Chaffey, D. (2007). E-business and e-commerce management: strategy, implementation and Practice. New York: Pearson Education.
Christensen, C.M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business School Press.
Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation, and change: challenges for management. Oxford: Oxford University Press U.S..
The managers will not act as apologists for staff failures, but will instead accept responsibility for the deviation. The manager will outline the situation as he or she understands it and the different steps that have been taken to remedy the situation. If a direct remedy is required for the customer, then the customer shall receive a direct remedy from the company.
hile such a policy may be costly to implement, the casual dining segment of the restaurant business is subject to intense competition. Any misstep on the part of the company is likely to result in a lost customer unless significant outreach is taken. Any customer who complains is somebody who wishes to do future business with us and is looking for a reason to justify that future business. e shall take that to heart and use their complaint as an opportunity to create a local customer who gives…...
Thus, all content will be designed to avoid such data collection (no signups or memberships, for example) (Aftab, 2005).
The company will also engage in a public relations strategy. The company will actively seek appearances on talk shows and other media to spread the word about our new squeezable colored peanut butter. The public relations program will emphasize the dual messages of fun and nutrition with which we want to associate ow Butter. The public relations program will largely be targeted during the launch -- by the end of the calendar year (four months after the school year has begun) the public relations program will draw to a close.
Direct marketing and personal selling will be focused on the school lunch program administrators. At first, this element of the marketing program will be focused on direct marketing rather than personal selling. The cost of maintaining a traveling sales force is likely…...
Marketing Strategies
Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound marketing strategy requires effective planning; this helps a business to capitalize the opportunities present in the market and leverage their strengths. Service businesses and firms encounter a number of unique cost considerations that need to be addressed when formulating service pricing strategy. Service pricing is not often finalized until after provision of the service; hence the consumer faces a lot of price uncertainty. Product line pricing tends to be more complicated. The opportunity for illegal pricing is greater in services than in goods.
The overall profitability of a business can be assed by examining change and firm or business profitability. An enterprise gross margin can be used to measure the contribution of the enterprise to a business. The sum of business s gross…...
Price primary decision to be made when considering price dynamics is given by the pricing strategy the company must opt for. They must also consider seasonal pricing, discount pricing and price flexibility.
Pricing strategy: immediately after launch, the manufacturer will implement a penetration pricing strategy aimed at forming and consolidating a loyal customer base; this strategy will also ensure and easy penetration of the market and will attract the attention of the market. With the completion of the promotional strategies, Lex Corporation will implement a variable pricing strategy, meaning that the retail price to the end consumer will be given by the cost incurred during the production and distribution of the fridge; a change in these costs (commodities, technologies, labor force) will be reflected in the retail price
Seasonal pricing: a clear season when fridge sales increase or decrease has not been clearly identified; therefore, no seasonal strategies will be implemented
Discount pricing:…...
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References
Acuff, J., Wood, W., the Relationship Edge in Business: Connecting with Customers and Colleagues When it Counts, Adobe E-Book, John Wiley and Sons Incorporated
Clarke, G., August 2000, Marketing a Service for Profit: A Practical Guide to Key Service Marketing Concepts, Kogan Page Limited
Fox, J.J., Gregory, R.C., August 2004, the Dollarization Discipline: How Smart Companies Create Value... And profit from it, John Wiley and Sons Incorporated
Pinson, L., Jinnett, J., October 2003, Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business, 5th Edition, Kaplan Publishing
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