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The Drivers of Consumer Behavior
Words: 741 Length: 2 Pages Document Type: Essay Paper #: 56939196
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Samsung Cell Phones

When looking at the consumer behavior model using an environmental lens and what drives consumers as they behave consistently with this model, there are probably three things that drive Samsung cell phone users to buy and behave as they do. First, the smartphones that Samsung sells allow people to become and remain connected as they live their lives. Whether it be social media, texting, phone calls or other things, people want to remain connected to their friends, family and the world they live in even if they happen to be on the go at any given time. Another consumer behavior pattern that holds true is that there is peer pressure to have the biggest and greatest thing. Even people that are relatively modest when it comes to their income and wealth will have no problem plopping down their hard-earned money to buy an iPhone or a Samsung…


Andersen, C. (2015). Cell Phone Addiction Is So Real People Are Going to Rehab for It. Shape Magazine. Retrieved 7 November 2015, from 

Canton, N. (2012). Cell phone culture: How cultural differences affect mobile use - CNN. Retrieved 7 November 2015, from

Strategic Management and Strategic Competitiveness
Words: 2589 Length: 8 Pages Document Type: Research Paper Paper #: 71016635
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Samsung Strategic Management and Strategic Competitiveness

Samsung Electronics was established by Byung-Chull Lee in 1969 in Suwon City in South Korea and was at the time referred to as Samsung electric industries. When founded, the company was designed to manufacture computer constituents, radios, televisions and other electronic devices. A decade into its establishment, the company began to manufacture telecommunication devices. Its initial product offerings consisted of switchboards. Subsequently, Samsung started manufacturing mobile phones (Samsung, 2017)

Assess how globalization and technology changes have impacted the corporation you researched

Globalization encompasses a practice by which state and regional economies, communities, and cultures have come to be assimilated through the international network of trade, communication, migration and transportation. In addition, in recent years, the world has experienced a substantial advancement in technology, which has had a major influence on industries and companies. These two aspects have largely affected Samsung Electronics. One of the…


Fahy, J. (2002). A resource-based analysis of sustainable competitive advantage in a global environment. International Business Review, 11, 57 -- 78.

Grant, R. M. (2001). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, Vol. 33(3): 114-135.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.

Hoovers. (2017). Samsung Electronics Competition. Retrieved from:

Data Accumulation Analysis and Use for Formulating Marketing Objectives and Strategy
Words: 1957 Length: 5 Pages Document Type: A-Level Coursework Paper #: 78767682
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Marketing: Marketing Research: Samsung Galaxy Mini S

Samsung Group has grown to be a world leader in technology. The company now wants to market a Galaxy Mini S, a tablet combining state-of-the-art computer and smart phone features. In order to effectively market the product, Samsung's marketers will need to obtain, analyze and use as much external and internal information as possible. Using multiple processes, marketers can formulate highly effective marketing objectives and strategies to attain those objectives.

The Samsung Galaxy MiniS

Product Statement

Samsung Group started as a small export business in Taegu, Korea in 1938 (Samsung, 2014). In the ensuing decades, Samsung joined with other companies, crossed international boundaries and moved into technical/communications industries (Samsung, 2014). Samsung's business philosophy is to devote its talent and technology to the creation of superior products/services contributing to a better global society through 5 core values: people, change, integrity and co-prosperity (Samsung, 2014).…

Works Cited

Apple, Inc. (2014). iPad Air. Retrieved August 24, 2014 from Web site: 

Friesner, T. (2014, May 8). Marketing Audit - Marketing Teacher. Retrieved August 24, 2014 from Web site: 

Friesner, T. (2014, May 8). Positioning - Marketing Teacher. Retrieved August 24, 2014 from Web site: 

Friesner, T. (2014, May 8). Segmentation - Marketing Teacher. Retrieved August 24, 2014 from Web site:

Internet Strategies
Words: 976 Length: 3 Pages Document Type: Research Paper Paper #: 72000259
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internet strategies of Samsung. Best known for their flagship company Samsung Electronics, a global leader in high-tech electronics manufacturing and digital media, Samsung has been in business for more than 70 years. The company began as a small export business in Taegu, Korea and has since expanded into a number of diverse businesses: advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, financial services, and hotels (Samsung, 2011). According to the all Street Journal, Samsung was expected to report second quarter operating profit this year of approximately $3.5 billion USD, which represents a decline from last year (Ramstad, 2011).

One of Samsung's internet strategies is apparent even before landing on the company's main website. hen one googles the name Samsung, the search returns 1.61 million results. At the very top of those results is the Samsung webpage, Along with listing the company's website, there is also content directed…

Works Cited

Bruner, Heather. (2009). Samsung doubles up on credibility in their latest email. Bazaarblog website. Retrieved September 17, 2011 from: 

Ramstad, E. (2011). Samsung's earnings: 5 things to watch. The Wall Street Journal Korea Realtime online. Retrieved September 17, 2011 from: 

Samsung. (2011). About Samsung. Retrieved September 17, 2011 from: . Path: Welcome to Samsung; Corporate profile; History

Samsung the Network. (2005). Bloomberg BusinessWeek. Retrieved September 17, 2011 from:

Employee Resistance in the Economy Today Change
Words: 1945 Length: 6 Pages Document Type: Essay Paper #: 16721301
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Employee esistance

In the economy today change is inevitable in any organization in the world. This is because each and every organization strives to remain strong in the market as well as being relevant. The only way the organizations can achieve this is through evolving so as to ensure that they are at the same level with the rest of the world. Changes occur even in big organizations like Samsung electronics. Samsung electronics is among the largest phone makers in the world and change is inevitable for them. This is because there is a lot of evolution in the world of electronics and Samsung has to undergo changes within the organization that will ensure what they produce is exactly what the world wants. It is very difficult for Samsung to avoid change as it is the new ideas that promote its growth as an organization.

There are many reasons that…


Anderson A., (2013). The Five Top Qualities Needed for an Effective Leader to Facilitate Change in an Organization. 

Miranda B., (2013). What Causes Resistance to Change Within an Organization. Retrieved May 2, 2013 from 

Nadler & Tushman, (1995).What Changes in Organization. Retrieved May 2, 2013 from

RAM and What it Does
Words: 1828 Length: 7 Pages Document Type: Research Paper Paper #: 87225296
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AM and What it Does

andom Access Memory (AM) Analysis and Overview

The intent of this analysis and overview of andom Access Memory (AM) is to define its various types and how they are used in system configurations. Included in this analysis is an overview of the operational characteristics of AM including how to install and use dual in-line memory modules (DIMMs) and single in-line memory modules (SIMMs). Memory modules of all types also require prescriptive maintenance, and several recommendations are provided in this analysis and overview of how best to keep each form of memory functioning at an optimal level. Troubleshooting tips for managing memory are also included.

Overview of andom Access Memory

The rapid adoption of andom Access Memory (AM) in electronics products historically has been driven by the exponential increase in integrated circuit design-ins for consumer and commercial products and the compounding effects of Moore's Law (Adee,…


Adee, S. (2009). Thanks for the memories. IEEE Spectrum, 46(5), 48.

Chen, Y., Ranganathan, K., Pai, V.V., Lilja, D.J., & Bazargan, K. (2005). A novel memory structure for embedded systems: Flexible sequential and random access memory. Journal of Computer Science and Technology, 20(5), 596-606.

Luo, Y., Luo, S., Guan, J., & Zhou, S. (2013). A RAMCloud storage system based on HDFS: Architecture, implementation and evaluation. The Journal of Systems and Software, 86(3), 744.

Mandelman, J.A., Dennard, R.H., Bronner, G.B., DeBrosse, J.K., & al, e. (2002). Challenges and future directions for the scaling of dynamics random-access memory (DRAM). IBM Journal of Research and Development, 46(2), 187-212.

Critically Assess Rationale Alliances Google Entered 10 Years
Words: 840 Length: 3 Pages Document Type: Essay Paper #: 1516010
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Google Alliances

Google and Samsung

Google and Samsung have entered into a 10-year patent agreement to share in each other's patents via cross-licensing through what Samsung calls a broad range of technologies and business areas (Holly, 2014). The alliance between Google and Samsung for Android mobile devices has been described as something similar to the Microsoft-Intel alliance for indows personal computers and to be able to form the alliance it required Google to sell its Motorola Mobility business to Lenovo for $2.9bn, so that it will no longer be making Android handsets and will not be a direct competitor to Samsung in mobile devices (Gapper, 2014).

Samsung had previously been the shining star for Android-based devices. hen Google bought Motorola in May 2012, Eric Schmidt flew directly to Samsung's headquarters in South Korea to personally assure its executives that Motorola would not get special status in the Android ecosystem (Hiner,…

Works Cited

Fontevecchia, A. (2014, March 25). Google Glass Ray-Bans? Partnership With Luxottica Makes Founder Del Vecchio $700M Richer. Retrieved from Forbes: 

Gapper, J. (2014, January 30). Is Google-Samsung becoming the new Microsoft-Intel? Retrieved from Financial Times: 

Hiner, J. (2014, March 14). Samsung and Android: The next Wintel or destined for divorce? Retrieved from ZD Net: 

Holly, R. (2014, January 27). Google and Samsung shore up alliances with a 10-year patent agreement. Retrieved from Geek:

Critical Success Factors in a Competitive Business Environemt
Words: 742 Length: 14 Pages Document Type: Case Study Paper #: 84789617
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Environmental Scan

Samsung's production is always dependent external environmental factors to achieve its goals and objectives in the market.

he environment offers the local and raw materials that are essential in the production processes.

Most of the raw materials used to make chips are obtained from the environment.

he environment has also been helpful in making sure that Samsung has the right expertise people who can carry the strategies for the growth of the company.

he environment has been influential in formulating the market and the production avenues within the company.

Moreover, what has been so special, and will always continue being special with Samsung is that its production processes are conscious of the need to protect the natural environment, through the many software materials developed within the Smartphone

Samsung is also conscious of the local environment.

he process of maintenance of production has been made to be sensitive to…

The trading of the products used by Apple will be made easier; with the financial flows, becoming welcoming to the Apple Inc.

Financing will have to be done by both of the brands, with an equal contribution, being balanced by the inclusion of the shared products (Lee, 2006).

All these will be subject to a balance of financing, which will also be involved or reflected on the revenue sharing between the two brands.

Computers for the Organization All Three Are
Words: 930 Length: 3 Pages Document Type: Essay Paper #: 91598211
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computers for the organization. All three are high-end ultra-slim laptops for the sales force. These are compared according to a number of key variables -- weight, size, performance, memory, communications, power, software, operating system and price. The three models are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. A recommendation is made at the end of the paper.

This essay will compare three different computer models for the organization to meet its needs. It is assumed that the computer chosen will have a high need for portability and performance, so the focus is going to be on three high-end lightweight laptops. They are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. They will be evaluated on a number of different metrics and considerations.

eight and Size

Each of the three computers has a 13.3" widescreen display. The material that is used is…

Works Cited:

Samsung Series 9: 

Toshiba Portege R830: 

Apple MacBook Air:

Internet Technology Marketing and Security
Words: 2528 Length: 8 Pages Document Type: Term Paper Paper #: 32846575
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Internet Technology, Marketing, And Security

easons why social media marketing has become exceedingly popular among businesses of all sizes

Business marketing is one of the most lucrative activities that enable a business to reach out to its consumers in the market. The inherent values within business marketing are creation of awareness and traction of customer preferences and tastes towards the qualities therein in the product. Social media marketing is a recent activity or strategy used by businesses in their marketing endeavours. In most cases, the aspects of creation of awareness need to be felt globally or nationally in relevance to the size and commanding power of a business (Tuten & Solomon, 2013).

Social media marketing involves marketing that involves the use of the present day technology. For instance, marketing through online technologies and human daily activities is a common happening in the global and local businesses. These are spacious and…


Anderson, E. (2010). Social media marketing: Game theory and the emergence of collaboration. Heidelberg: Springer.

Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub.

Funk, T. (2012). Advanced social media marketing: A manager's guide. S.l.: Apress.

Tuten, T.L., & Solomon, M.R. (2013). Social media marketing. Boston: Pearson.

ethics in engineering and public'safety
Words: 1928 Length: 6 Pages Document Type: Essay Paper #: 69457625
Read Full Paper  ❯ and women behind everything from public infrastructure to consumer product design, engineers have a distinct ethical obligation to uphold standards of safety. However, there is more to engineering ethics than the assurance that safety standards are met or exceeded. Engineers also need to ascribe to a policy resonant with corporate social responsibility: working in accordance with global values like environmental conservation and sustainability. Another key component of engineering ethics is related to the globalized nature of the work that engineers do: engineers frequently find themselves working in countries and cultures that are different from their own. The occasional conflicts that arise between local and home values may present unique ethnical conundrums that engineers can overcome with critical thinking and cultural awareness.


Safety is the most apparent of all ethical obligations place upon engineers throughout their careers. The first provision of the American Society of Civil Engineers, as with…

Apple the Computer Company With Relation to
Words: 2624 Length: 8 Pages Document Type: Essay Paper #: 54655112
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Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.


"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)

The following essay describes Apple's relationship with China…

Wikipedia. Apple Inc. .

Rathee, J. (2012) Could Apple's China Love Affair Be Over?

Marketing Problem Nokia Marketing Problem Lack of
Words: 911 Length: 3 Pages Document Type: Essay Paper #: 29130604
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Marketing Problem Nokia

Marketing problem: Lack of product innovation

Current marketing environment of Nokia

Marketing Problem Nokia

Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual eport, 2012). Although Nokia was the first company to have launched…


Ewing, A., Moritz, S. & McMahon, M. (2013). Nokia Unveils Lumia Phone with Camera to Revive Demand. Bloomberg Businessweek. Retrieved from: [ ]

Gassee, J.L. (2012, April). Nokia: Three Problems for deposed king of Mobile Phones. The Guardian. Retrieved from: [ ]

Nokia Annual Report. (2012). Enabling a Mobile World. Nokia Siemens Networks. Retrieved from: []

Ansoff's Matrix and the Boston
Words: 410 Length: 1 Pages Document Type: Term Paper Paper #: 38171778
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The oston Matrix

1. Cash Cow: DVDs and DVD recorders are excellent sources of profit and revenues for Sony, as they have been for the last couple of years. Additionally, the electronics and game consoles, especially Playstation 2, even if encountering losses in 2004, may also be included in this category, as having a still consistent market share.

2. Dog: The classic CRT TVs and games software have encountered significant losses and decreasing sales over the last years, so it seems that there low market share/low market growth possibilities mark the end of their booming years.

3. Problem Child: The LCD TVs and the media ventures operated by Sony have high potential (high market growth), but the company is still under-represented of the market, with a low market share, even if prospects for improving it still exist.

4. Star: The flat screen TV seems the best representative of this category.…


1. JUSTIN MCCURRY (April 2004). Restructuring costs eat into Sony surplus. The Guardian.

JUSTIN MCCURRY (April 2004). Restructuring costs eat into Sony surplus. The Guardian.

Rim Discuss This Product in Terms of
Words: 2239 Length: 6 Pages Document Type: Essay Paper #: 48793072
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Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.

Determine the types…


1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.

2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.

3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc.  -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982

Product Innovation

Sustainable Process Improvement
Words: 1911 Length: 7 Pages Document Type: Research Paper Paper #: 69940990
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A process is the steps to accomplish a given task. A process improvement is also strategy to make an operation of an organization to become better. In other words, a process improvement is the strategy of setting a program to make a work better. The process improvement model is better than the problem-solving model because the problem-solving model simply fixes the problem without investigating the root cause of the problem. However, a true process improvement approach investigates the root cause of the problem, and provides solutions to the problems.

Objective of this paper is to evaluate the Samsung process improvement process.

Overview of Samsung

Samsung Group is a multinational conglomerate South Korean company primarily focuses on electronic product. Samsung produces variety of product in the electronic division that includes Electronics Devices, Semiconductor & Telecommunications, and Electro-Mechanics. The company entered into the electronic business in 1980 and produced mobile phones,…


Blackburn, J.D., Guide, V.D.R., Souza, G.C. et al. (2004), "Reverse supply chains for the commercial returns," California Management Review, 46 (2): 6-22.

Samsung (2013).Facts & Figures. Samsung Electronics Sustainability Report.

Schuetze, C.F. (2013). Billions of Cellphones Polluting the World. The New York Times. April 29, 2013. Samsung Group.

Youn, S. Yang, M.G. & Roh, J.J.(2012). Benchmarking: Extending the responsive and efficient supply chains framework of the green context. An International Journal, 19 (4): 463 -- 480.

Using Marketing Research to Formulate Key Market Plan Portions
Words: 1301 Length: 5 Pages Document Type: Marketing Plan Paper #: 80464523
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Marketing -- Distribution and Marketing Planning -- Samsung Galaxy Mini S

esults from the first 3 Modules now allow analysis of their information and development of some final marketing plan elements. Samsung's global position as a technological innovator, extensive distribution channels and significant resources allow an ambitious plan of near-saturation that should capture a significant portion of the target market. The 18- to 44-year-old smartphone-owning early adopters should readily encounter our marketing efforts and a significant number of those targeted consumers are expected to purchase and benefit from the Samsung Galaxy Mini S.

Issues Analysis

Given the complete marketing analysis, the key issues that must be understood by the company in trying to sell the Samsung Galaxy Mini S are:

Organizational esources (Perner, n.d.): commonly known as the five "M's: Men (meaning labor); Money (meaning finances); Machinery (meaning equipment); Minutes (meaning time); and Materials (consisting of production factors) (Friesner, 2014).…


Apple, Inc. (2014). iPad Air. Retrieved October 14, 2014 from Web site: 

Epstein, Z. (2013, October 17). How big is Samsung? Retrieved October 14, 2014 from Web site: 

Friesner, T. (2014, May 8). Marketing Audit - Marketing Teacher. Retrieved October 14, 2014 from Web site: 

Perner, L. (n.d.). Integrated marketing communication - Introduction to Marketing. Retrieved October 14, 2014 from Web site:

Mergers Acquisitions and International Strategies
Words: 1923 Length: 6 Pages Document Type: Research Paper Paper #: 60902437
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Mergers, Acquisitions, and International Strategies

A well crafted strategy is crucial for business success in the both the local and the international market. Firms achieve this success by using business-level strategies or corporate-level strategies, or both. Business level strategies (such as cost leadership and differentiation) influence a firm's competitive advantage in its products and markets, while corporate-level strategies (such as mergers and acquisitions) affect the firm as a whole (Hill & Jones, 2012). Firms operating in the global market must also choose effective international business-level strategies and international corporate-level strategies. This paper compares an international company, Samsung, with a history of mergers and/or acquisitions, and a US-based company, Hibbert Sports, Inc., which is based solely in the US and does not have a history of any mergers or acquisitions. The paper specifically evaluates Samsung's acquisition strategy as well as its international business-level strategies and international corporate-level strategies. Also, the paper…


Frainshmidt, S., Smith, A., & Judge, W. (2016). National competitiveness and Porter's diamond model: the role of MNE penetration and governance quality. Global Strategy Journal, 6(2), 81-104.

Hibbett Sports Inc. (2017). Investor relations. Retrieved from http://phx.corporate-

Hill, C., & Jones, G. (2012). Essentials of strategic management. 3rd edition. Boston: Cengage Learning.

Johnson, G., Scholes, K., & Whittington, R. (2010). Exploring corporate strategy. London: Prentice Hall.

Strategy for HR Management
Words: 2201 Length: 6 Pages Document Type: Research Paper Paper #: 49811186
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Human esource Strategy

Compare and contrast the two (2) industries you have identified in terms of size, products, services, and customers, economic and regulatory environment.

The two companies that are compared in this analysis are Starbucks and Samsung Electronics

Samsung Electronics operates out of South Korea. It is information technology and electronics giant that works using the model of vertical integration. It operates in an end-to-end, from procurement to final products ready to sell range of operations. Samsung Electronics also supplies discrete components and electronic parts to major players in the global market like Hewlet-Packard, Dell, Apple and Sony.

Starbucks is the major coffee chain operator in the world. By 2014 end, the company owned 21,878 locations across the world of which 14,400 operate in the Americas. About 50% are company-owned while the rest are licensed.

Samsung is known as a leader in televisions worldwide. Lately the company competes with…


D & M. consultancy services. (2013). Strategic Management Analysis: Starbucks.

Data Monitor. (2008). Republic of Korea: Country Analysis Report -- In-depth PESTLE Insights.

Roby, L. (2011). An Analysis of Starbucks as a Company and an International Business. Liberty University.

Starbucks. (2015). Business Ethics and Compliance: Standards of Business Conduct.

Joint Venture Partners for HP
Words: 2042 Length: 6 Pages Document Type: Paper #: 31834167
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Joint Venture Partner for HP Inc.

Candidate Companies




Assessment of Candidate Companies




Investment ecommendation

Team Fab Five have recommended that HP target South Korea for an acquisition. The acquisition should be undertaken as joint venture with a suitable partner. To determine the most suitable partner, potential joint venture collaborators must first be identified, and HP should determine what they would like to gain from the alliance, which will be used as a basis for assessment of the potential partners.

HP is a well-known leading player in the international markets focusing on personal computers, printers, and related hardware (HP Inc., 2016; Kitagawa, Jump, & Lam, 2016). The firm emerged in 2015 following the split of HP in 2015 (Kitagawa et al., 2016). The firm is now seeking to expand and increase its foot print, but has suffered as a result of the slow economy, this…


Bradshaw, T. (2016). Doj weighs in on Apple v Samsung patent case. Finaical Times. Retrieved from 

Bridge Engineering and Design. (2016). L&T and Daewoo scoop contract for River Ganga bridge. Retrieved from 

Christopher, M. (2011). Logistics and supply chain management. Harlow: Financial Times/ Prentice Hall.

comScore. (2016). comScore Reports January 2016 U.S. Smartphone Subscriber Market Share. Retrieved from

Analyzing Business Research Methods
Words: 921 Length: 2 Pages Document Type: Research Paper Paper #: 77574184
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Business esearch Methods

The company selected for this particular analysis is Samsung Group. This public company is one of the biggest companies in the mobile industry. The following table will outline the SWOT analysis of the company.


Easy integration with different operating systems and software

Customer loyalty

High level of innovation and design

Low production costs

Strong brand marketing

Significant share market in many products


Too reliant on other software companies

Place emphasis on too many products

Patent infringements

Minimal profit margin

Key rival companies are largest buyers


Increased growth in tablet market

Developing mobile advertising market

Great prospects for diversification

Growing Indian market


ival companies place emphasis on one product

Price wars

Change in innovation and technology

Depletion of one product line impacts the others

Competition from Chinese commodities


1. Easy integration with different operating systems and software: Samsung places great emphasis on creating…


Bohm, A. (2009). The SWOT Analysis. Berlin: GRIN Publishers.

Warner, A. (2010). Strategic Analysis and choice: A structured approach. New York: Business Expert Press, LLC.

New Product Planning
Words: 2479 Length: 8 Pages Document Type: Research Paper Paper #: 26778295
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New Poduct Plan

Situational Analysis

Competitive Analysis

Pote's Five Foces Analysis

Bagaining Powe of Supplies

Bagaining Powe of Customes

Theat of New Entants

Theat of Substitute Poducts

Competitive Rivaly





Maketing Stategy

Shot-tem Goals

Long-tem Goals

This pape povides a plan fo eintoducing the failed Blackbey smatphone to the maket. The Blackbey was once the most popula smatphone in the U.S. and othe makets. The intoduction of the smatphone in 2006 maked a defining moment in the histoy of the smatphone maket. Howeve, with its focus limited to copoate uses and govenment agencies, Blackbey was slow to espond to the evolving needs of individual consumes. This gap pesented a pefect oppotunity fo Apple, Samsung, and othe ivals to oust Blackbey fom its dominant position. By 2011, the Blackbey had lost its position in the industy. The smatphone kept on losing its maket shae to newe entants, who…

references of the market was one of the major reasons that led to the failure of the Blackberry smartphone. The company has historically focused on corporate and institutional users, giving little attention to individual consumers. The declining performance of the company is also a major weakness as the company is increasingly losing its financial strength, which may make it unable to exploit opportunities in the marketplace. Other notable weaknesses include limited support for third party applications, poor leadership, and poor branding.


One opportunity Blackberry may take advantage of to regain its lost glory is the Samsung crisis, which has caused the South Korean giant substantial losses in terms of not only revenue, but also reputation. The recall of the Samsung Galaxy Note 7 and its subsequent discontinuation presents a good opportunity for Samsung rivals to gain competitive advantage in the marketplace. Emerging markets also present an important opportunity for Blackberry, especially since Apple has historically focused on developed markets. The attractiveness of emerging markets particularly stems from the rapid growth of smartphone penetration in these markets. Other significant sources of growth include mergers and acquisitions, strategic partnerships, growth of cloud computing, integration of third party applications and features, as well as the firm's existing customer base.


The biggest threat facing the Blackberry is competition. Apple, Samsung, and recent entrants to the smartphone market such as Xiaomi and Huawei have provided unmatched smartphone features, which may make it difficult for Blackberry to successfully re-enter the market.

Culture of Innovation Making Companies Successful
Words: 1784 Length: 6 Pages Document Type: Essay Paper #: 54126810
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innovation is a group of steps and activities visualized for translating ideas into actual products / services / processes. The innovation process commences with identifying and defining the source problem (Sva?, 2012).The building blocks of an innovative culture are as follows:






These aforementioned building blocks are linked. For instance, the values of an enterprise affect the employee's behavior, workplace climate, and how success is perceived and quantified.

An innovative culture inherits ideas from research conducted by multiple authors. For promoting innovation, most enterprises generously invest time in resources, processes, and quantifying success. However, most companies have neglected to evaluate the more difficult to identify and/or measure factors of innovative culture with respect to people - including climate, behavior, and values.

To date, apparently, most companies have quantified innovative culture in terms of processes, management of resources, and measuring success of innovation rather than measuring building…


Curtis, S. (2013, October 15). The Innovations That Took Amazon from Online Bookseller to Dominant Global Marketplace. Retrieved from 

Eaton, K. (2013, Febuary 05). Fast Feed. Retrieved from 

He, L. (2013, March 29). Google's Secrets Of Innovation: Empowering Its Employees. Retrieved from 

IBM. (2006). Five barriers to innovation: Key questions and answers. IBM Global Business Services.

Culture and Management
Words: 2947 Length: 8 Pages Document Type: Term Paper Paper #: 67961768
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Management Overview

In the discussion of cultural forces, we identified 10 fundamental person values that are often listed by individuals as central to them and the American culture. How would you rank these values in terms of their relative importance to you? What was the basis for your selection of the top three ranked values?

Ethics help in defining proper and improper behavior and these set of standards show what comportment is tolerable and intolerable. A few characterizations of proper and improper may be contingent on the viewpoint deliberating matters of principle. 4 essential forces affect ethical conduct of persons and administrations: culture, lawful and supervisory, structural and singular. To begin with, cultural values tend to become the mainstay of ethical decision-making and comportment.

Normally, persons change their beliefs to their life conditions. They promote the significance they attribute to beliefs they can freely achieve and relegate the significance of…


(2009). Retrieved from

Adeel, A. (2012). Ethical Communication in an Organization. Islamabad: Pakistan Institute of Engineering and Applied Sciences.

Amadeo, K. (2011). Trade Policy. Retrieved from 

Blagdon, J. (2013, March 06). Retrieved from The Verge:

An analysis of Apple Inc
Words: 3664 Length: 9 Pages Document Type: Case Study Paper #: 26995353
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Apple Inc.

Feras Awwad

Apple is one of the world's principal producers of a product mix consisting of a range of electronics goods and gadgets, as well as their related software applications, in a broad range of different international industry segments. The company operates on an oligopolistic model and sells products that are relatively inelastic. A microeconomic analysis is used to discuss the relevant factors and make recommendations based on these insights.

Analysis of Apple Inc.

History of Apple Inc.

Supply and Demand for iPhone 7

Cost Structure

Apple's Market

Analysis of Apple Inc.

Similar to the path that Moore's law, the number of people and devices connected to the internet is growing at an exponential rate; although this trend could never mirror the advances in processing power that has been achieved, it is significant nonetheless. For example, in 2016, it was estimated that 3.4 billion people are connected to…

Works Cited

Archanco, E. (2017, March 30). The Price Elasticity of the iPhone Demand. Retrieved from The Technalyzer: 

Balani, M. (20'5, August 5). Apple is in the middle of a 'super cycle' that might hurt sales in China this year. Retrieved from Mukesh Balani: 

Blodget, H. (2012, Aug 2). In Case You Had Any Doubts About Where Apple's Profit Comes From... Retrieved from Business Insider: 

Campbell, M. (2016) Apple R&D spending jumps to $2.5B in Q2, accounted for 5% of total revenue. Apple Insider. Retrieved April 9, 2017, from

Rivalry Strategy Tool
Words: 1656 Length: 5 Pages Document Type: Essay Paper #: 41405543
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Intensity of Rivalry within the Smartphone Manufacturing Industry

1. Number and Relative Size of Competitors
1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%      

The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share of 12.5 percent. The third competing company was Huawei with a market share of 9.3 percent, and lastly OPPO with a market share of 7.1%. The fifth company is Vivo, which boasts a market share of 5.9 percent. The other smartphone manufacturing companies around the globe account for a combined market share of 44.2 percent. The combined…

Apple production and marketing
Words: 1372 Length: 4 Pages Document Type: Case Study Paper #: 48286667
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Apple's cost of production includes both the cost of goods sold and the fixed costs associated with running its operation. The company's business model is that it handles the design and marketing of its products, and then contracts a third party company to produce them, usually in China. Apple maintains a gross margin of 39%, and this up from 37% in 2013, which is a reflection of the company's pricing power in the market as much as anything else. Component costs for Apple's flagship phones have been broken down and one of the trends that stands out is that the larger phones carry with them higher margins. For example, the 7 Plus carries with it $84.50 more in gross profit for the company (Mayo & Mayo, 2017). The components are slightly more expensive, and the company charges significantly more for the device. This perhaps explains the upward creep in the…


Campbell, M. (2016) Apple R&D spending jumps to $2.5B in Q2, accounted for 5% of total revenue. Apple Insider. Retrieved April 9, 2017 from 

Mayo, B., & Mayo, B. (2017). $649 iPhone 7 estimated to cost Apple ~$220, here's the component breakdown. 9to5Mac. Retrieved 9 April 2017, from 

MSN Moneycentral (2017) Apple. Retrieved April 9, 2017 from 

Strategy Analytics (2017). Global smartphone shipments hit a record 1.5 billion units in 2016. Business Wire. Retrieved April 9, 2017 from

Economic for Business
Words: 2780 Length: 8 Pages Document Type: Term Paper Paper #: 22418309
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Economics for Business

The company that I am studying is Apple. The company is a designer and marketer of consumer electronics, specifically computers, smartphones, tablets, mp3 players and software. The company has experienced a strong run of great performance in recent years, but it has not always been that way for Apple. The company struggled considerably, especially in the 1990s, before breaking loose. The key thing about Apple is that it has always sought to differentiate itself. Over the course of the past ten years, we have seen most of Apple's former competitors in the personal computer space leave the industry. The reason is that the computer industry is moving towards the strategic hell of perfect competition.

Strategy Hell

The term strategic hell reflects the condition of perfect competition. In the real world outside of economics textbooks, few markets can be truly understood to be perfectly competitive. Perhaps a vegetable…


Lunden, I. (2013). Android at 82% share, Samsung a flat leader. TechCrunch.. Retrieved November 25, 2013 from 

Mourdoukoutas, P. (2013). Apple's most important branding lessons for marketers. Forbes Retrieved November 21, 2013 from 

MSN Moneycentral. (2013). Apple Inc. MSN Moneycentral. Retrieved November 22, 2013 from 

Riley, G. (2013). Strategic choice: Apple: Differentiation v scale. Retrieved November 21, 2013 from

Conflicts and Negotiations
Words: 702 Length: 2 Pages Document Type: Essay Paper #: 96288495
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Conflict Management in Organizations

Apple and Samsung Drop Patent Disputes Against Each Other Outside of the U.S.

The business conflict covered here involves the two smartphone giants that operate globally with great reach and hold of the market not only in the U.S. But also across Europe, Africa, Asia and Australia. Over the last three years, these two companies have filed more than 40 cases against each other involving patent issues. These suits have seen them go through a lot of cost of conflict, however, at last they agreed to sign an agreement that saw each side drop all the cases that they had against the other side but this was limited to the U.S.A. And they insisted that the cases within the U.S. courts were to continue to the logical conclusion (Chowdhry A., 2014).

The cost of conflict in any business conflict does not just come in the forms…


Chowdhry A., (2014). Apple And Samsung Drop Patent Disputes Against Each Other Outside Of The U.S. Retrieved November 8, 2014 from 

Doherty N. & Guyler M., (2008). The Esential Guide to Workplace Mediation & Conflict Resolution. Retrieved November 8, 2014 from 

John Ford and Associates, (2007). How Much is Conflict Costing You? Retrieved November 8, 2014 from

iPad 2 The Product Being
Words: 2582 Length: 8 Pages Document Type: Term Paper Paper #: 54542740
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The promotion budget remains high, however, and it is essential to maintain the promotions budget to defend the space, especially over the coming months when technologically superior rivals may finally enter the tablet space.

The iPad 2 has been given a premium price, consistent with Apple products. Competitors such as Samsung have chosen to meet Apple at this price rather than undercut. This brings the iPad 2 into direct competition with such products on the basis of features, something that at present favors the iPad 2. The price points are consistent globally, and are not expected to change until the next generation of iPad is introduced and the old devices need to be cleared from inventory. Apple typically does not discount its products while they are still current, and has no plans to change that policy for the iPad 2.

ith respect to place, distribution of the iPad 2 is…

Works Cited:

Madway, G. & Raj, J. (2011). Apple iPad 2 sales seen clearing 1 million units. Reuters. Retrieved August 18, 2011 from 

King, R. (2011). Best Buy holding iPad2 sales due to shortages. ZD Net. Retrieved August 18, 2011 from 

Kahney, L. (2002). Apple: It's all about the brand. Wired Magazine. Retrieved August 18, 2011 from 

MarketingMinds. (2010). Apple's branding strategy. Marketing Retrieved August 18, 2011 from

Reflection on Two Articles About Intercultural Communication
Words: 1302 Length: 4 Pages Document Type: Essay Paper #: 93664333
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Intercultural Communication

The Ivey business case Collision Course -- Selling High Performance Motorcycles in Japan outlines the case of the Japanese importer and marketer of an Italian line of motorcycles, Tommasi. In this case, there are several issues raised. First, there are communication barriers between the different people involved in marketing the motorcycles -- Japanese dealers who speak little English and Western expats on the marketing side who speak little Japanese. Second, there are issues with the product, and the way that the product is being marketed. The protagonist in the case is the intermediary between the dealers and the Italian company, and therefore has to work with these conflicting marketing tactics daily. The dealers feel that their expertise in the Japanese market has not been reflected adequately in the company's strategy. Conversely, the company would prefer to see its strategy implemented as it desires. So there are intercultural communication…

The Better Marketing Strategy
Words: 1075 Length: 3 Pages Document Type: Essay Paper #: 87524839
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Maketing Stategy

The Samsung Appoach -- Band Identity / Awaeness / Recall -- Essentials of a consume band

These days, the Windows and Andoid opeating systems ae aguably the best of the pack with Andoid getting 80.7% custome use and the title of the best and most-used OS globally. Andoid OS, which can also be applied in the educational secto, is an open souce OS which gives its use the feedom to mount applications bought fom othe poduces as well as untusted developes (Divya & Kishnakuma, 2016). The band Samsung, enjoy elative custome appeciation in Ameica and it ended the yea 2009 leading the mobile makets. One of the foemost measuement indexes fo pefeed mobile bands, Band Keys Custome Loyalty Engagement Index, caies out suveys of phones based on custome appeciation of mobile pefomance and design. Fom thei smatphone and mobile suvey, the highest anked bands wee Apple, Samsung and…

references Between Apple and Samsung Smartphone. Malardalen University Eskilstuna-Vasteras.

Divya, K., & Krishnakumar, V. (2016). Comparitive Analysis of Smartphone Operating Systems. International Journal of Scientific Engineering and Applied Science, 432 - 438.

Kanagal, N. (2015). Innovation and product innovation in marketing strategy. Journal of Management and Marketing Research.

Stiles, P., & Trevor, J. (2006). Best practice and key themes in global human resource management. Sanyo.