Use our essay title generator to get ideas and recommendations instantly
Samsung Electronics
Examination and Evaluation of Business Strategies and Frontier Markets: Brazil
The South Korean company Samsung began operations in Brazil in December 1986 when it opened a representation office. Since them Samsung has invested a total of U.S.$300 million, employs almost 1,000 staff members and has a revenue of above U.S.$500 million. Since May 1994, Samsung has started offering services to Brazilian consumers, and from November 1995 it has produced TV sets and VCs locally with an initial capital investment of U.S.$18 million.
Starting from July 1997, Samsung has sold its SyncMaster monitors in Brazil had a little later in June 1998; it started to manufacture them in its Manaus factory in Amazon. In 3 years, Samsung measured its control in this segment in Brazil with 40% of the sales (according to IDC Brazil), conquering over companies that were present in Brazil a good deal before Samsung (Sonis, et…
References
Arnold, S.H. (1999). The politics of export promotion: Economic problem solving in Brazil, 19561969. Unpublished doctoral dissertation, School of Advanced International Studies, Johns Hopkins University, Baltimore, MD.
Balassa B. (2004). The newly industrializing countries in the world economy. New York, NY: Pergamon Press.
Baer, W., E.A. Haddad, and C.J.D. Hewings (1998). "The Regional Impact of Neo-Liberal Policies in Brazil," Economia Aplicada 2, 219-42.
Cason, J.W. (2010). Trading on the future: The political economy of export promotion in Brazil, 1964-1990. Unpublished manuscript.
In other words, the fact that he was able to unify and integrate the fifty-five advertising agencies into a single one to improve the brand image makes him a strategic leader.
Another situation which proves the leader characteristics of Eric Kim is given by his numerous discussions and the development of strategic partnerships with American retailers.
4. It is only natural for the organization to aspire to a position of international leadership. However, this would be rather difficult to achieve. There is a wide array of strong competitors on each segment targeted by Samsung and ensuring this position would require numerous efforts and resources of all natures, resources Samsung does not currently possess. In other words, however Samsung's vision is not impossible and it is even desirable to motivate corporate employees, it is rather unrealistic.
A more and more common form of organizational structuring is the learning organization. And in…
Reference:
Leadership Case Problem, Samsung Sings a Different Tune
Therefore, the account of threats to Samsung rendered above yield several important recommendations. Particularly, in spite of the many valid reasons for its relative freedom over the course of Samsung's history, the time has come for the firm to more toward greater transparency and a better adherence to international expectations of structural normalcy. Samsung's new leaders must make as a priority at this juncture the simplification of the company's ownership strategies and investment in convergence to international financial reporting standards.
Additionally, internal changes must be made to demonstrate that there are consequences for acts of ethical divergence. This should include the improvement of communication of ethical standards, the creation of procedures and protection for potential whistleblowers and the establishment of a department vested with the goal of giving oversight to the ethical adherence of leaders and employees alike.
Finally, it is essential that Samsung focus on more perceptive innovation in…
Works Cited:
Economist. (2009). Succession at Samsung. Economist.com.
Olsen, K. (2008). Samsung Chairman Resigns Over Scandal. Associated Press.
Price, E. (2011). Samsung's Lawyers Unable to Tell the Galaxy Tab and iPad Apart. TechnoBuffalo.
Roumellotis, G. & Kreljger, G. (2011). Samsung Loses Dutch Bid to Ban Apple Products. Reuters.
Samsung
How did Samsung emerge from a copycat brand to a product leader?
CEO Lee Kunhee, who is also the chairman of Samsung, made up his mind in 1993 that his company would set out on a goal to basically beat out Sony for the title of the biggest consumer products company in the world. Sony, a Japanese firm, had been on top of the list of consumer products for a long time, and frankly there has always been competition between Korea and Japan (Japan occupied Korea during many years of the 20th century). So is was not hard to figure out why the CEO would want to create "…sleek, bold, and beautiful products" that would appeal to high-end users, according to the article in Chapter 9. In order to achieve his goal, Lee hired a group of talented young designer and gave them the challenge to create products that…
In this discussion please identify:
1. Sources of Samsung's competitive advantage.
a. One major source of competitive advantage for the company was its emphasis on producing superior products that are well designed and engineered for performance. b. Another major source of competitive advantage for Samsung was the amount of resources and expertise available to the company in recent years. The case study notes that in 2005, the Samsung Group (including Samsung Electronics Company), was the largest conglomerate in South Korea with net sales of $135 billion in 2004, 337 overseas operations in 58 countries and approximately 212,000 staff employed around the world in its far-flung operations.
c. Samsung had already weathered and survived two previous cyclical downturns in the memory chip industry by virtue of delivering the best performance in the industry.
d. In 2000, Samsung's brand value was $5.2 billion (43rd in the world), and increased to $12.6 billion…
References
Siegel, J.I. & Chang, J.J. (2008, August 14 ed.). Samsung Electronics. Harvard Business School 9-705-508.
Samsung's compensation packages are highly competitive, and are designed in a unique way, so as to take into account the individual abilities and skills of its employees. Also, the economy of the country in question also determines the amount of compensation that the employees get.
Samsung even ensures that its employees contribute to the environment around them by encouraging them to participate in Employee Volunteer Programs. This enables them to participate in lots of social improvement projects, from disaster relief to environment cleanup. In fact, Washington-based POLF gave Samsung the "Award for Excellence in Corporate Community Service."
The level of intellectual capital available with Samsung today can be envisaged from the fact that today Samsung has more than 2000 PhD's within its ranks. To continually meet the challenges in today's marketplace, Samsung always is on the lookout for employees who are not only able to work well in teams, but…
References
Samsung Press Release, 2004
Samsung America Official Website, www.samsungamerica.com
Samsung Press Release 2004
Sony Pictures Official Website, www.sonypictures.com
Samsung
The first element of the general environment that influences Samsung is technology. Samsung's consumer electronics products are driven by advances in technological capabilities. Samsung needs to be responsive to changes in technology, but also needs to be an innovator, especially with its smartphone lines. Technology is a critical influencer in terms of the direction of all of Samsung's key businesses. There are many competitors, new entrants, and different types of technology that could emerge to transform any of Samsung's key businesses (Samsung, 2017).
The second element of the general environment that is critical to Samsung is the economy. At this point, most of Samsung's main products are priced at a premium, but are in segments that are more mature. What this means is that consumers need to have the money to pay the premium for Samsung products. In part, this relates to the social environment as well, especially given…
References
Burrus, D. (2014). The Internet of Things is far bigger than anyone realizes. Wired. Retrieved April 27, 2017 from https://www.wired.com/insights/2014/11/the-internet-of-things-bigger/
Hollister, S. (2016) Here's why Samsung Note 7 phones are catching fire. CNet. Retrieved April 27, 2017 from https://www.cnet.com/news/why-is-samsung-galaxy-note-7-exploding-overheating/
IDC. (2016) Smartphone vendor market share, 2016 Q3. IDC. Retrieved April 27, 2017 from http://www.idc.com/promo/smartphone-market-share/vendor
Interbrand (2016) Best global brand 2016 rankings. Interbrand. Retrieved April 27, 2017 from http://interbrand.com/best-brands/best-global-brands/2016/ranking/
Samsung Electronics is the largest producer of mobile phones, LCD panels, semiconductors, and televisions in the world. Owned by the Chinese global business conglomerate Samsung Group and with its headquarters in Suwon, South Korea, Samsung has manufacturing facilities and sales operations in more than 80 countries across the globe. This paper discusses a number of strategic aspects relating to Samsung. The paper specifically determines the impact of the company's mission, vision, and primary stakeholders on its overall success, analyses the company's competitive environment (five forces force analysis) as well as its internal and external environment (SWOT analysis, and discusses the various levels and types of strategies the firm may use to maximise its competitiveness and profitability. Also, the paper outlines a communications plan the company could use to communicate its strategies to its key stakeholders, evaluates two corporate governance mechanisms used by the firm, and assesses the firm's leadership and…
References
Hill, C., & Jones, G. (2012). Essentials of strategic management. 3rd ed. Boston: Cengage Learning.
Johnson, G., Scholes, K., & Whittington, R. (2010). Exploring corporate strategy. London: Prentice Hall.
Samsung. (2014). 2014 Samsung Electronics Annual Report. Retrieved from: http://images.samsung.com/is/content/samsung/p5/africa_en/aboutsamsung/2014_E.p df
Samsung. (2016a). Consolidated financial statements of Samsung Electronics Co. Ltd. and subsidiaries. Retrieved from http://images.samsung.com/is/content/samsung/p5/sg/ir/docs/2016_con_quarter04_all . pdf
Samsung Corporation is a Korean company headquartered in Seoul, South Korea. This is a company that is most well-known for its technology operations, though it also conducts business in several other areas on international commerce. Some of Samsung's primary focus areas for business include: electronics, shipbuilding, engineering and life insurance . Though by far the most recognizable products from Samsung are their telecommunications and mobile products. ecause of the corporation's great success in this area, it has created another company called Samsung Mobile. This smaller company was really created to meet the mobile needs of the world's largest consumer market: The United States. To be close to their target, Samsung mobile became located in Dallas, Texas in the middle of 1992 . The Samsung Mobile Company focuses on researching, designing and marketing mobile telecommunications products. This company offers products for individual as well as business use. The Samsung Mobile Company's…
Bibliography
Busch, J. (2010, April 7). The New Apple iPad: High-Tech Supply Chain Transparency. Retrieved October 21, 2011, from http://www.enterpriseirregulars.com/16057/the-new-apple-ipad-high-tech-supply-chain-transparency-part-1/
Chang, D.-O. (2009). Samsung. Retrieved October 21, 2011, from http://www.amrc.org.hk/system/files/Labour%20in%20Globalising%20Asian%20Corps%20-%20Chap%201-2.pdf
The Samsung Mobile Company. (2011). Our Company. Retrieved October 21, 2011, from http://www.samsungtelecom.com/life-at-samsung/our-company.asp
Samsung Cell Phones
In recent times, companies' social contributions have undergone a change from mere philanthropy to activities for creation of shared value (CSV); here, companies simultaneously generate profits in addition to social values. Samsung SDI is of the view that contribution to, and communication with, society is a precondition for being a global world-class brand. Samsung SDI ensures that its local and key overseas sites contribute to the local community. Social contribution programs, for the company, serve as a means to communicate with and develop the local community.
Free Eye Treatment Project
Among the oldest of Samsung's social contributions is the Free Eye Treatment Project, begun in 1995 with the assistance of Siloam Eye Hospital, for the benefit of poor visually-impaired persons.
Hold the Nanuri Marathon ace
Samsung SDI has hosted, since 2005, the 'Nanuri Marathon ace', wherein its employees participate for supporting local communities' malnourished children. The donation,…
References
Gongse-Ro Giheung-Gu, Y.-S., & Gyeonggi-Do. (2014). Our Approach: Key strategies of Samsung SDI. Retrieved from Samsung SDI: http://www.samsungsdi.com/sustainability/approach/customer-value
Jurevicius, O. (2013, September 4). Mission statement of Samsung. Retrieved from strategic management insight: http://www.strategicmanagementinsight.com/mission-statements/samsung-mission-statement.html
Jurevicius, O. (2013, Febuary 16). SWOT analysis of Samsung. Retrieved from strategic management insight: http://www.strategicmanagementinsight.com/SWOT-analyses/samsung-SWOT-analysis.html
Samsung. (2013). Corporate Profile. Values & Philosophy. Available at: . Retrieved from http://www.samsung.com/uk/aboutsamsung/corporateprofile/valuesphilosophy.html
Samsung
1. Samsung CEO Lee Kunhee,decided in 1993 that his company would have the vision of beating Sony to become one of the biggest, and most sought after consumer electronics brands. To accomplish this goal, he hired a group of talented young designers and challenged them to create products that had to pass the "wow" test. If the new product did not pass the test, it would be sent back to the design studio. Samsung also focused on the customer by producing cutting edge technology with stylish designs, two things customers want most from their electronics. Creating devices that change how the customer lives helped Samsung become the company that it is today.
2. In recent years, Samsung achieved its goals by no longer trying to compete with Sony, but now focusing on competing with Apple in the mobile devise market. Samsung had already surpassed Sony, and instead shifted its…
This establishes a system to addresses the different areas of competence within an organization. ("Case 26 Samsung Electronics," n.d.)
Evaluation of Resources
The most valuable resources that Samsung would have are: their employees. This is important, because the staff can help management be able to improve their products and services. At the same time, they can help increase quality and how long it will take to introduce a new product to the market. ("Case 26 Samsung Electronics," n.d.)
Competitive Liabilities
When you analyze the various KSF weaknesses in comparison to other competitors, it is clear that the biggest weakness facing Samsung is: innovation. Where, a rival could develop a product that is the equivalent of the I Phone. Once this takes place, it could put the company at a distinct disadvantage, in trying to catch up with the innovations introduced by a competitor. ("Case 26 Samsung Electronics," n.d.)
Are the…
Bibliography
Case 26 Samsung Electronics (n.d.).
Samsung Pixon 12. (2009). Phaing. Retrieved from: http://www.pahing.com/2009/06/samsung-pixon-12-the-mobile-phone-camera-rivals-se-satio-idou/
Sony. (2010). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/in?s=SNE+Industry
Value Chain Analysis. (2010). Business Dictionary. Retrieved from: http://www.businessdictionary.com/definition/value-chain-analysis.html
Samsung competes in a market that is now becoming more commoditized. The overall smart phone market is entering its mature phase. As is characteristic of many firms in this phase, competitors will attempt to steal market share from each other. This occurs because industry growth is slow, and the only way to stay profitable is to take customers from other consumers. Marketing has a very integral role as it relates to consumer preferences and behaviors. In particular, Samsung must differentiate itself among a litany of similar product offerings in the market (Cho, 2009).
Currently, Samsung is unique in its ability to garner a loyal and profitable following. Much like its competitor, Apple, participants who enter the Samsung ecosystem usually stay within it. The familiarity, efficiencies and convenience of the ecosystem make switching to other brands costly for consumers. For example, an Android user, switching to Apple would need to learn…
References
1) Dylan McGrath, EE Times. "Samsung buys MRAM developer Grandis." 2 August 2011
2) Cho, Kevin (2009-04-24). "Samsung Says Hopes of Recovery Are 'Premature' as Profit Falls." Bloomberg.
Samsung's Marketing Strategy
Marketing management is an important component for the success and profitability of a company in its respective industry or market. Samsung, a South Korean company, has faced intense competition from Apple and other smartphone companies across the globe. Since 2014, Samsung's profit and market share have significantly declined due to intense competition from Apple and Chinese players. However, Samsung has experienced tremendous profitability and increased in the past year because of the adoption of new strategies. According to Jung -- a (2016), Samsung Electronics predicted its best quarterly results in over two years in June 2016. The company experienced increased profitability at a time when the smartphone sector or industry was characterized by declining sales. While Apple, LG Electronics, and Chinese players struggled to cope with the decreased demand for smartphones, Samsung enjoyed high margins of operating profits estimated at $7bn for the June 2016 quarter (Jung-a,…
This is light of the fact that Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, and LG in home appliances and Nokia, Apple, and HTC in mobile phones market making it an uphill task for Samsung mobile to stand out among such a crowded brand parade.
Samsung must also realize that the electronics industry and communication in particular is very dynamic and is growing fast each and every day. They should hence find a way of forestalling the ever increasing competitors entering the market. This calls for a tactful sales strategy that should be outlined by the management at various levels so that they can keep in step with the competition.
There has been as well, a notable reluctance or lack of vigor in the advertisement of the Samsung products as compared to the competitors making it easy for the customers, even those who were originally Samsung…
Samsung Console Marketing
Pricing of the SamsunG console will be based on the pricing for competitive consoles. As noted, there are three main rival companies, offering a range of different console options. Kotler and Keller (2007) point out that the price of competing products is one of the most important drivers of the price of any new product. There are a number of pricing strategies for market entry -- penetration pricing and skim pricing among them (NetMBA, 2010). Penetration pricing is the strategy that Samsung should use for its new console. There are a couple of reasons for this recommendation. The first is that while the console is of good quality, it lacks the established brand and pantheon of games that the other consoles have. In addition, the new console is costly to produce, so the more volume sales the company can generate the more it can enjoy economies of…
Works Cited:
Kotler & Keller. (2006). Marketing Management (12th ed.). New Jersey: Pearson-Prentice Hall.
Lindsay, M. (2009). How to develop the right communications strategy for a conversation economy. Ad Age CMO Strategy. Retrieved November 27, 2011 from http://adage.com/article/cmo-strategy/marketing-communications-strategy-a-conversation-model/139989/
NetMBA (2010) Pricing strategy. NetMBA.com Retrieved November 27, 2011 from http://www.netmba.com/marketing/pricing/
QuickMBA. (2010). Foreign market entry modes. QuickMBA.com. Retrieved November 27, 2011 from http://www.quickmba.com/strategy/global/marketentry/
Samsung Cell Phones
Segmentation
The first distinct market segment for Samsung is the enterprise market, which is primarily regarded as employee phones market. This market segment has grown tremendously in the past few years and businesses incorporate phones into work processes. The segment contains the working class population with different income, age, and of different gender. The population is in different geographic and can be segmented through user status for employees who are looking for ways of enhancing work processes. The second market segment for Samsung cell phones is the early adopter market, which comprises of children or technically ignorant or naive customers. This segment contains children who are looking for phones to play with or individuals seeking for easy-to-use phones. The behavioral segmentation of this market is user status since it's made of first-time users or technically ignorant users who are usually found within the home setting. The individuals…
Works Cited
Akers, Helen. "What Is Multi-Segment Marketing?" Chron - Small Business. Hearst Newspapers, LLC, n.d. Web. 12 Sept. 2015. .
Widdel. "Market Segmentation Basics." Anoka-Ramsey Community College. Anoka-Ramsey Community College, n.d. Web. 12 Sept. 2015. .
Samsung Telephones
Environmental Factors
Some of the environmental factors that are pertinent to Samsung include the social class in which the consumer is in. For instance if the consumer comes from a high social class then he or she will have a preference for Samsung phones which are more expensive. Another factor also includes the culture that prevails where the consumer is situated. For instance, in the United States and Europe, there is a culture of using the Samsung Galaxy S series which are usually in competition with the iPhone. There is a culture of using smartphones that have connection to the internet over i-Fi and have several mobile applications (Ahmed et al., 2015).
Consumer Factors
There are also consumer factors which are pertinent to the purchase of the Samsung telephone products. One of these factors is age, where the consumers who are much younger have a preference for phones…
Works Cited
Ahmed, Z., Gull, M., Rafiq, U. (2015). Factors Affecting Consumer Switching Behavior: Mobile Phone Market in Manchester- United Kingdom. International Journal of Scientific and Research Publications, Volume 5, Issue 7, July 2015
Perry, P., & Kyriakaki, M. (2014). The decision-making process of luxury fashion retail buyers in Greece. Journal of Fashion Marketing and Management,18(1), 85-106.
Another major problem seen in this case is the issue that the majority of mangers within Samsung did not view marketing as an important key tool in the effort to fulfill the company's global strategies. However, this was slowly changed as a new marketing system was put into place within the company. Yet, this strategy took several years to fully infiltrate the minds of the managers in Samsung, who were only convinced after being shown real results from the new marketing strategy, and the lack of faith in this new marketing system proved how much work would be needed to finally internalize it.
These problems have plagued Samsung's goal of catching up with major competitors such as Sony. They are not the only issues by far; however, the issues of remaining out of the software industry as well as the hardship faced at the inception of adopting new marketing strategies…
Error, Failure and Risks: The 2016 Samsung Galaxy Note 7 Recall
In September 2016, Samsung initiated a global recall of one of its flagship smartphone brands, the Galaxy Note 7. The recall was set in motion just a few weeks after the company had launched the smartphone device, after numerous complaints were registered with regard to batteries overheating (Swider, 2017). Barely two weeks after launch, quite a number of dangerous battery episodes had been reported. This necessitated the issuance of a formal recall across the nation from the U.S. Consumer Product Safety Commission. Initially, Samsung diagnosed the problem as originating from batteries manufactured by its own component unit (Swider, 2017). The company had sourced the batteries used in the recalled device from both its own component unit and from a third party. The solution in this case was simple: customers with devices powered by Samsung’s own battery would trade in…
Samsung vs. Apple: Which Phone is Better
Apple's iPhones are considered by many to be the epitome of the cell phone experience. They were the first phones to hit the market to really drive the latest cell phone craze: they had touch screens, amazing cameras, and could connect to other devices. However, the rest of the phone industry has not only caught up with the Apple iPhone but in some cases has actually surpassed it. Samsung is one such company whose phones are more technologically advanced than Apple iPhones. This paper will show will Samsung's phones are technologically superior to the iPhone.
First off, Samsung's phone cameras are more advanced in terms of quality than the iPhone. Even though the iPhone has very sharp and crystal clear picture quality, the Samsung phones are even better. Images can be caught at that are so accurate and lifelike that one does a…
Samsung Cell Phone Market Segmentation
Samsung cell phones have a competitive advantage over most competitors based on the outstanding characteristics such as the apps support, size, the weight, the ability to retain the charge, the number of games it supports, the possibility of paying for gams and install, the aesthetics, the internal memory and the camera quality among other things.
Segmentation
The Samsung cell phone will target two main segments; the trendy young professionals getting into the job market and secondly, the professional middle aged men with a few years of experience in the job market.
Geographic variables in this market segmentation include the rural areas as well as the urban regions where the population is high. These are areas where both the young professionals and the middle aged professionals can be found establishing themselves in various employment sectors or setting up their own businesses.
Psychographic variables considered here are…
References
Zincubate, (2015). 5 Great Phones for a Young Entrepreneur. http://zincubate.com/5-great-phones
Apple Inc. And Samsung Group)
Background information about Apple Inc. And Samsung
Apple is the global trendsetter in the electronic industry with its tablets, smart phones and computers. The computer manufacture were their core strength for a long time, but it gained momentum in other tech segments later as well. With the introduction of Macintosh contributed significantly to the sustenance of the company. Its solid financial performance is a testimony to its reliance and focus on design and creativity, not to mention durability. Hence, Apple has garnered a huge fan base for itself over the years with its simple design and high end market (Apple, 2012). The stakeholders interests were protected which furthered support from their side generating more profits from its product sales.
Apple Corporation is well-known for it's out of budget priced products as it believes in differentiation strategy to maintain a market edge. For example, their products…
References
APPLE (APPL) viewed from
Porter, M.E. (1985). Competitive Advantage; Creating and Sustaining Superior Performance. The Free Press, New York.
Marino, L. & Gamble, J.E.(2010), Apple Inc. In 2010, Crafting and executing strategy: The Quest for competitive advantage, concepts and cases, 18th Global Edition.
Mele, D. & Guillen, M. (2006).The intellectual evolution of strategic management and its relationship with ethics and social responsibility, IESE Business School, University of Navara.
Corporate Governance at Samsung Group
'Corporate governance' refers to a corporation's control, supervision methods and processes, and management accountability. Corporate Governance, worldwide, doesn't merely cover legal controls set by local companies, or by national legislations, or by common international regulations; its scope is much broader, going beyond legal aspects to cover accountability as well, with regard to both legal restraint, and best practice norms and self-regulation (Australian Insitute of Business, 2014).
In Korea, corporate governance once again assumes prominence as a major social and political subject. Corporate giants such as Samsung Group (called 'Chaebols' in Korea) have, all through Korea's past, dominated its economy. While Korean companies' corporate governance has, on the whole, improved considerably in the past few years, Chaebols still dominate the country in terms of political and economic power; in fact, their dominance has intensified over the years. Samsung Group is in the midst of controversy. Despite…
References
Australian Insitute of Business. (2014). Corporate Governance: Concepts and Practices. Australian Insitute of Business.
Connelly, B. L., Hoskisson, R. E., Tihanyi, L., & Certo, S. T. (2010). Ownership as a Form of Corporate Governance. Journal of Management Studies, 1561-1589.
Howe, I. (2015). A Report reviewing the governance of the Board of Directors of the ABC International Ltd. and the recommendations needed for its appropriate improvements.
IFAC. (2009). International Good Practice Guidance - Evaluating and Improving Governance in Organizations. New York: The Professional Accountants in Business (PAIB) Committee of the International Federation of Accountants (IFAC).
Consumer Behavior: Samsung Curved Smart TV Product
Samsung is regarded as one of the most innovative and successful companies in the Information Technology industry because of its production of high-quality technological products that are affordable to many customers across the globe, especially in developing countries. The company has achieved tremendous success through the production of diverse technological products based on market needs and consumer demand. As part of its objective of maintaining its dominance in the IT industry and market, the company launched curved smart TV product for its premium market. The introduction of this product was fueled by its innovative practices and goals as well as the steady growth of its premium market in various market segments across the globe. Moreover, the introduction of the new curved smart TV product by Samsung was driven by the current trend of curved televisions. The ability of Samsung to achieve its objective…
Works Cited
Denison, Caleb. "Samsung UN65HU9000 Review." Digital Trends. Designtechnica Corporation, 17 July 2014. Web. 16 Apr. 2015. .
The Jakara Post. "Samsung Aims to Maintain Dominance with New Curved TV." Jakarta Post. PT. Niskala Media Tenggara, 3 Oct. 2014. Web. 16 Apr. 2015. .
Lee, Se Y. "Samsung Electronics Seeks Fresh Start with New TVs after Tough 2014." Reuters. Thomson Reuters, 05 Jan. 2015. Web. 16 Apr. 2015. .
The potential implications of international standards are illustrated by this example. There are two issues at play. The first issue is that comparability is poor here. Apple\\'s financial statements were produced according to US GAAP, which is by far the best standard for producing understandable financial statements. Samsung\\'s statements are produced using Korean IFRS. In terms of comparability, there are differences between how these two different methodologies arrive at some of these numbers. One of the major differences between GAAP and IFRS is with revenue recognition (IAS, 2018). Even with numbers that are seemingly consistent, such a top line revenue, the fact that they are compiled differently under the different systems makes it more challenging to compare companies like this.
The other issue is obvious from the times interest earned calculation. In the case of Apple, there isn\\'t one because Apple has a net gain from interest, because of its…
Successful Licensing Relationship between Two Companies
In basic terms, a “license agreement is an agreement for using trademark, brand name, and patent” (Williams, 2012, p. 96). Brands make use of licensing for a number of strategic reasons. These include, but they are not limited to, the enhancement of brand awareness. One licensing agreement that has been undertaken in recent times is that by Google and Samsung. In the year 2014, the two companies signed a cross-licensing agreement, in which case both companies agreed “to cross-license a range of each other’s patents, bolstering ties between the two main powers behind the global pre-eminence of the Android operating system for smartphones” (Pfanner, 2014).
By entering into a deal of this nature, the companies essentially sought to avoid unproductive patent disputes by cooperating. In so doing, the companies can focus on more important engagements such as innovation. It is important to note that…
Apple's business strategies are well aligned with the company's mission and vision statements. Those statements are best summarized as the desire to "create products that consumers will find easy to use and marry innovative technology to work productivity and personal entertainment" (Mallin and Finkle, 2011, p. 49). The synthesis of Apple's respective business strategies revolves around the confluence of work productivity and personal entertainment -- more so than many organizations, Apple has managed to integrate these two realms and reap the benefits accordingly. Thus, it is able to maintain a desirable prominence domestically while expanding its global operations to not only include critical facets of research, development, and supply chain operations, but also to include a growing customer base. It was largely able to achieve such an admirable presence by expanding its business beyond mere personal computing to not only making such computing ubiquitous, but shifting it into telecommunications and…
References
Arthur, C. (2012). The post-Jobs Apple has a different flavour under Tim Cook. www.theguardian.com Retrieved from http://www.theguardian.com/technology/2012/oct/04/post-jobs-apple-flavour-tim-cook
Finkle, T.A., Mallin, M.L. (2010). Steve Jobs and Apple, Inc. Journal of the International Academy for Case Studies. 16(7), 31-40.
Gladwell, M. (2011). Creation myth. The New Yorker. 87(13), 44-53.
Mallin, M.L., Finkle, T.A. (2011). Apple, Inc.: product portfolio analysis. Journal of the International Academy for Case Studies. 17(8), 49-56.
Samsung Cell Phones
When looking at the consumer behavior model using an environmental lens and what drives consumers as they behave consistently with this model, there are probably three things that drive Samsung cell phone users to buy and behave as they do. First, the smartphones that Samsung sells allow people to become and remain connected as they live their lives. Whether it be social media, texting, phone calls or other things, people want to remain connected to their friends, family and the world they live in even if they happen to be on the go at any given time. Another consumer behavior pattern that holds true is that there is peer pressure to have the biggest and greatest thing. Even people that are relatively modest when it comes to their income and wealth will have no problem plopping down their hard-earned money to buy an iPhone or a Samsung…
References
Andersen, C. (2015). Cell Phone Addiction Is So Real People Are Going to Rehab for It. Shape Magazine. Retrieved 7 November 2015, from http://www.shape.com/lifestyle/mind-and-body/cell-phone-addiction-so-real-people-are-going-rehab-it
Canton, N. (2012). Cell phone culture: How cultural differences affect mobile use - CNN.com. CNN. Retrieved 7 November 2015, from http://www.cnn.com/2012/09/27/tech/mobile-culture-usage/
Samsung Strategic Management and Strategic Competitiveness
Samsung Electronics was established by Byung-Chull Lee in 1969 in Suwon City in South Korea and was at the time referred to as Samsung electric industries. When founded, the company was designed to manufacture computer constituents, radios, televisions and other electronic devices. A decade into its establishment, the company began to manufacture telecommunication devices. Its initial product offerings consisted of switchboards. Subsequently, Samsung started manufacturing mobile phones (Samsung, 2017)
Assess how globalization and technology changes have impacted the corporation you researched
Globalization encompasses a practice by which state and regional economies, communities, and cultures have come to be assimilated through the international network of trade, communication, migration and transportation. In addition, in recent years, the world has experienced a substantial advancement in technology, which has had a major influence on industries and companies. These two aspects have largely affected Samsung Electronics. One of the…
References
Fahy, J. (2002). A resource-based analysis of sustainable competitive advantage in a global environment. International Business Review, 11, 57 -- 78.
Grant, R. M. (2001). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, Vol. 33(3): 114-135.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Hoovers. (2017). Samsung Electronics Competition. Retrieved from: http://www.hoovers.com/company-information/cs/competition.samsung_electronics_co_ltd.a166cb2c88a2e408.html
Marketing: Marketing Research: Samsung Galaxy Mini S
Samsung Group has grown to be a world leader in technology. The company now wants to market a Galaxy Mini S, a tablet combining state-of-the-art computer and smart phone features. In order to effectively market the product, Samsung's marketers will need to obtain, analyze and use as much external and internal information as possible. Using multiple processes, marketers can formulate highly effective marketing objectives and strategies to attain those objectives.
The Samsung Galaxy MiniS
Product Statement
Samsung Group started as a small export business in Taegu, Korea in 1938 (Samsung, 2014). In the ensuing decades, Samsung joined with other companies, crossed international boundaries and moved into technical/communications industries (Samsung, 2014). Samsung's business philosophy is to devote its talent and technology to the creation of superior products/services contributing to a better global society through 5 core values: people, change, integrity and co-prosperity (Samsung, 2014).…
Works Cited
Apple, Inc. (2014). iPad Air. Retrieved August 24, 2014 from www.apple.com Web site: https://www.apple.com/iPad-air/
Friesner, T. (2014, May 8). Marketing Audit - Marketing Teacher. Retrieved August 24, 2014 from www.marketingteacher.com Web site: http://www.marketingteacher.com/marketing-audit/
Friesner, T. (2014, May 8). Positioning - Marketing Teacher. Retrieved August 24, 2014 from www.marketingteacher.com Web site: http://www.marketingteacher.com/positioning/
Friesner, T. (2014, May 8). Segmentation - Marketing Teacher. Retrieved August 24, 2014 from www.marketingteacher.com Web site: http://www.marketingteacher.com/segmentation/
internet strategies of Samsung. Best known for their flagship company Samsung Electronics, a global leader in high-tech electronics manufacturing and digital media, Samsung has been in business for more than 70 years. The company began as a small export business in Taegu, Korea and has since expanded into a number of diverse businesses: advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, financial services, and hotels (Samsung, 2011). According to the all Street Journal, Samsung was expected to report second quarter operating profit this year of approximately $3.5 billion USD, which represents a decline from last year (Ramstad, 2011).
One of Samsung's internet strategies is apparent even before landing on the company's main website. hen one googles the name Samsung, the search returns 1.61 million results. At the very top of those results is the Samsung webpage, www.samsung.com. Along with listing the company's website, there is also content directed…
Works Cited
Bruner, Heather. (2009). Samsung doubles up on credibility in their latest email. Bazaarblog website. Retrieved September 17, 2011 from: http://www.bazaarvoice.com/blog/2009/01/08/samsung-doubles-up-on-credibility-in-their-latest-email/
Ramstad, E. (2011). Samsung's earnings: 5 things to watch. The Wall Street Journal Korea Realtime online. Retrieved September 17, 2011 from: http://blogs.wsj.com/korearealtime/2011/07/28/samsungs-2q-results-5-things-to-watch/
Samsung. (2011). About Samsung. Retrieved September 17, 2011 from: http://www.samsung.com/us/aboutsamsung/ . Path: Welcome to Samsung; Corporate profile; History
Samsung the Network. (2005). Bloomberg BusinessWeek. Retrieved September 17, 2011 from: http://www.businessweek.com/magazine/content/05_44/b3957049.htm
Employee esistance
In the economy today change is inevitable in any organization in the world. This is because each and every organization strives to remain strong in the market as well as being relevant. The only way the organizations can achieve this is through evolving so as to ensure that they are at the same level with the rest of the world. Changes occur even in big organizations like Samsung electronics. Samsung electronics is among the largest phone makers in the world and change is inevitable for them. This is because there is a lot of evolution in the world of electronics and Samsung has to undergo changes within the organization that will ensure what they produce is exactly what the world wants. It is very difficult for Samsung to avoid change as it is the new ideas that promote its growth as an organization.
There are many reasons that…
References
Anderson A., (2013). The Five Top Qualities Needed for an Effective Leader to Facilitate Change in an Organization. http://smallbusiness.chron.com/five-top-qualities-needed-effective-leader-facilitate-change-organization-5.html
Miranda B., (2013). What Causes Resistance to Change Within an Organization. Retrieved May 2, 2013 from http://smallbusiness.chron.com/causes-resistance-change-organization-347.html
Nadler & Tushman, (1995).What Changes in Organization. Retrieved May 2, 2013 from http://highered.mcgraw-hill.com/sites/dl/free/0073404993/579428/Sample_Chapter.pdf
AM and What it Does
andom Access Memory (AM) Analysis and Overview
The intent of this analysis and overview of andom Access Memory (AM) is to define its various types and how they are used in system configurations. Included in this analysis is an overview of the operational characteristics of AM including how to install and use dual in-line memory modules (DIMMs) and single in-line memory modules (SIMMs). Memory modules of all types also require prescriptive maintenance, and several recommendations are provided in this analysis and overview of how best to keep each form of memory functioning at an optimal level. Troubleshooting tips for managing memory are also included.
Overview of andom Access Memory
The rapid adoption of andom Access Memory (AM) in electronics products historically has been driven by the exponential increase in integrated circuit design-ins for consumer and commercial products and the compounding effects of Moore's Law (Adee,…
References
Adee, S. (2009). Thanks for the memories. IEEE Spectrum, 46(5), 48.
Chen, Y., Ranganathan, K., Pai, V.V., Lilja, D.J., & Bazargan, K. (2005). A novel memory structure for embedded systems: Flexible sequential and random access memory. Journal of Computer Science and Technology, 20(5), 596-606.
Luo, Y., Luo, S., Guan, J., & Zhou, S. (2013). A RAMCloud storage system based on HDFS: Architecture, implementation and evaluation. The Journal of Systems and Software, 86(3), 744.
Mandelman, J.A., Dennard, R.H., Bronner, G.B., DeBrosse, J.K., & al, e. (2002). Challenges and future directions for the scaling of dynamics random-access memory (DRAM). IBM Journal of Research and Development, 46(2), 187-212.
Google Alliances
Google and Samsung
Google and Samsung have entered into a 10-year patent agreement to share in each other's patents via cross-licensing through what Samsung calls a broad range of technologies and business areas (Holly, 2014). The alliance between Google and Samsung for Android mobile devices has been described as something similar to the Microsoft-Intel alliance for indows personal computers and to be able to form the alliance it required Google to sell its Motorola Mobility business to Lenovo for $2.9bn, so that it will no longer be making Android handsets and will not be a direct competitor to Samsung in mobile devices (Gapper, 2014).
Samsung had previously been the shining star for Android-based devices. hen Google bought Motorola in May 2012, Eric Schmidt flew directly to Samsung's headquarters in South Korea to personally assure its executives that Motorola would not get special status in the Android ecosystem (Hiner,…
Works Cited
Fontevecchia, A. (2014, March 25). Google Glass Ray-Bans? Partnership With Luxottica Makes Founder Del Vecchio $700M Richer. Retrieved from Forbes: http://www.forbes.com/sites/afontevecchia/2014/03/25/google-glass-ray-bans-partnership-with-luxottica-makes-founder-del-vecchio-700m-richer/
Gapper, J. (2014, January 30). Is Google-Samsung becoming the new Microsoft-Intel? Retrieved from Financial Times: http://blogs.ft.com/businessblog/2014/01/is-google-samsung-becoming-the-new-microsoft-intel/
Hiner, J. (2014, March 14). Samsung and Android: The next Wintel or destined for divorce? Retrieved from ZD Net: http://www.zdnet.com/article/samsung-and-android-the-next-wintel-or-destined-for-divorce/
Holly, R. (2014, January 27). Google and Samsung shore up alliances with a 10-year patent agreement. Retrieved from Geek: http://www.geek.com/android/google-and-samsung-shore-up-alliances-with-a-10-year-patent-agreement-1583186/
Environmental Scan
Samsung's production is always dependent external environmental factors to achieve its goals and objectives in the market.
he environment offers the local and raw materials that are essential in the production processes.
Most of the raw materials used to make chips are obtained from the environment.
he environment has also been helpful in making sure that Samsung has the right expertise people who can carry the strategies for the growth of the company.
he environment has been influential in formulating the market and the production avenues within the company.
Moreover, what has been so special, and will always continue being special with Samsung is that its production processes are conscious of the need to protect the natural environment, through the many software materials developed within the Smartphone
Samsung is also conscious of the local environment.
he process of maintenance of production has been made to be sensitive to…
The trading of the products used by Apple will be made easier; with the financial flows, becoming welcoming to the Apple Inc.
Financing will have to be done by both of the brands, with an equal contribution, being balanced by the inclusion of the shared products (Lee, 2006).
All these will be subject to a balance of financing, which will also be involved or reflected on the revenue sharing between the two brands.
computers for the organization. All three are high-end ultra-slim laptops for the sales force. These are compared according to a number of key variables -- weight, size, performance, memory, communications, power, software, operating system and price. The three models are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. A recommendation is made at the end of the paper.
This essay will compare three different computer models for the organization to meet its needs. It is assumed that the computer chosen will have a high need for portability and performance, so the focus is going to be on three high-end lightweight laptops. They are the MacBook Air, the Toshiba Portege R830 and the Samsung Series 9. They will be evaluated on a number of different metrics and considerations.
eight and Size
Each of the three computers has a 13.3" widescreen display. The material that is used is…
Works Cited:
Samsung Series 9: http://www.samsung.com/us/computer/laptops/NP900X3A-A03US-specs
Toshiba Portege R830: http://us.toshiba.com/computers/laptops/portege/R830/R830-S8332
Apple MacBook Air: http://www.apple.com/macbookair/
Internet Technology, Marketing, And Security
easons why social media marketing has become exceedingly popular among businesses of all sizes
Business marketing is one of the most lucrative activities that enable a business to reach out to its consumers in the market. The inherent values within business marketing are creation of awareness and traction of customer preferences and tastes towards the qualities therein in the product. Social media marketing is a recent activity or strategy used by businesses in their marketing endeavours. In most cases, the aspects of creation of awareness need to be felt globally or nationally in relevance to the size and commanding power of a business (Tuten & Solomon, 2013).
Social media marketing involves marketing that involves the use of the present day technology. For instance, marketing through online technologies and human daily activities is a common happening in the global and local businesses. These are spacious and…
References
Anderson, E. (2010). Social media marketing: Game theory and the emergence of collaboration. Heidelberg: Springer.
Evans, D., & McKee, J. (2010). Social media marketing: The next generation of business engagement. Indianapolis, Ind: Wiley Pub.
Funk, T. (2012). Advanced social media marketing: A manager's guide. S.l.: Apress.
Tuten, T.L., & Solomon, M.R. (2013). Social media marketing. Boston: Pearson.
.....men and women behind everything from public infrastructure to consumer product design, engineers have a distinct ethical obligation to uphold standards of safety. However, there is more to engineering ethics than the assurance that safety standards are met or exceeded. Engineers also need to ascribe to a policy resonant with corporate social responsibility: working in accordance with global values like environmental conservation and sustainability. Another key component of engineering ethics is related to the globalized nature of the work that engineers do: engineers frequently find themselves working in countries and cultures that are different from their own. The occasional conflicts that arise between local and home values may present unique ethnical conundrums that engineers can overcome with critical thinking and cultural awareness.
Safety
Safety is the most apparent of all ethical obligations place upon engineers throughout their careers. The first provision of the American Society of Civil Engineers, as with…
Apple (the computer company) with relation to China. The paper will need to focus on the company's product development and supplier relations within the Chinese market.
Apple
"Apple Inc. (NASDAQ: AAPL; formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977… Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012" (ikipedia: Apple Inc.)
The following essay describes Apple's relationship with China…
Wikipedia. Apple Inc.
http://en.wikipedia.org/wiki/Apple_Inc .
Rathee, J. (2012) Could Apple's China Love Affair Be Over? http://wallstcheatsheet.com/stocks/could-apples-china-love-affair-be-over.html/
Marketing Problem Nokia
Marketing problem: Lack of product innovation
Current marketing environment of Nokia
Marketing Problem Nokia
Nokia Corporation is a Finnish company that manufactures mobile phones, mobile computers, and networks. The company also provides services such as maps and navigation, music, media and software solutions for mobile phones. From late 1990s to late 2000s, Nokia remained the highest mobile selling company of the world. This however has changed recently and many other companies have effectively reduced the market share of Nokia. There are many causes of this decrease in global mobile sales share of Nokia however; one marketing issue has caused this downward journey more than others. The company reported having negative € 2.3 billion of operating income in FY 2012 whereas net income of the company was also reduced to -€ 3.1 billion in 2012 (Nokia Annual eport, 2012). Although Nokia was the first company to have launched…
References
Ewing, A., Moritz, S. & McMahon, M. (2013). Nokia Unveils Lumia Phone with Camera to Revive Demand. Bloomberg Businessweek. Retrieved from: [ http://www.businessweek.com/news/2013-07-11/nokia-to-sell-phone-with-high-resolution-camera-to-revive-demand ]
Gassee, J.L. (2012, April). Nokia: Three Problems for deposed king of Mobile Phones. The Guardian. Retrieved from: [ http://www.guardian.co.uk/technology/2012/apr/23/monday-note-nokia ]
Nokia Annual Report. (2012). Enabling a Mobile World. Nokia Siemens Networks. Retrieved from: [http://i.nokia.com/blob/view/-/2268488/data/3/-/NSN-form-2013.pdf]
The oston Matrix
1. Cash Cow: DVDs and DVD recorders are excellent sources of profit and revenues for Sony, as they have been for the last couple of years. Additionally, the electronics and game consoles, especially Playstation 2, even if encountering losses in 2004, may also be included in this category, as having a still consistent market share.
2. Dog: The classic CRT TVs and games software have encountered significant losses and decreasing sales over the last years, so it seems that there low market share/low market growth possibilities mark the end of their booming years.
3. Problem Child: The LCD TVs and the media ventures operated by Sony have high potential (high market growth), but the company is still under-represented of the market, with a low market share, even if prospects for improving it still exist.
4. Star: The flat screen TV seems the best representative of this category.…
Bibliography
1. JUSTIN MCCURRY (April 2004). Restructuring costs eat into Sony surplus. The Guardian.
JUSTIN MCCURRY (April 2004). Restructuring costs eat into Sony surplus. The Guardian.
IM
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.
In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.
Determine the types…
References:
1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.
2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.
3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc. http://www.sdcexec.com/web/online/FulfillmentLogistics-Trends/Guest-Column -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982
Product Innovation
Improvement
A process is the steps to accomplish a given task. A process improvement is also strategy to make an operation of an organization to become better. In other words, a process improvement is the strategy of setting a program to make a work better. The process improvement model is better than the problem-solving model because the problem-solving model simply fixes the problem without investigating the root cause of the problem. However, a true process improvement approach investigates the root cause of the problem, and provides solutions to the problems.
Objective of this paper is to evaluate the Samsung process improvement process.
Overview of Samsung
Samsung Group is a multinational conglomerate South Korean company primarily focuses on electronic product. Samsung produces variety of product in the electronic division that includes Electronics Devices, Semiconductor & Telecommunications, and Electro-Mechanics. The company entered into the electronic business in 1980 and produced mobile phones,…
Reference
Blackburn, J.D., Guide, V.D.R., Souza, G.C. et al. (2004), "Reverse supply chains for the commercial returns," California Management Review, 46 (2): 6-22.
Samsung (2013).Facts & Figures. Samsung Electronics Sustainability Report.
Schuetze, C.F. (2013). Billions of Cellphones Polluting the World. The New York Times. April 29, 2013. Samsung Group.
Youn, S. Yang, M.G. & Roh, J.J.(2012). Benchmarking: Extending the responsive and efficient supply chains framework of the green context. An International Journal, 19 (4): 463 -- 480.
Marketing -- Distribution and Marketing Planning -- Samsung Galaxy Mini S
esults from the first 3 Modules now allow analysis of their information and development of some final marketing plan elements. Samsung's global position as a technological innovator, extensive distribution channels and significant resources allow an ambitious plan of near-saturation that should capture a significant portion of the target market. The 18- to 44-year-old smartphone-owning early adopters should readily encounter our marketing efforts and a significant number of those targeted consumers are expected to purchase and benefit from the Samsung Galaxy Mini S.
Issues Analysis
Given the complete marketing analysis, the key issues that must be understood by the company in trying to sell the Samsung Galaxy Mini S are:
Organizational esources (Perner, n.d.): commonly known as the five "M's: Men (meaning labor); Money (meaning finances); Machinery (meaning equipment); Minutes (meaning time); and Materials (consisting of production factors) (Friesner, 2014).…
References
Apple, Inc. (2014). iPad Air. Retrieved October 14, 2014 from www.apple.com Web site: https://www.apple.com/iPad-air/
Epstein, Z. (2013, October 17). How big is Samsung? Retrieved October 14, 2014 from brg.com Web site: http://bgr.com/2013/10/17/samsung-total-employees-worldwide/
Friesner, T. (2014, May 8). Marketing Audit - Marketing Teacher. Retrieved October 14, 2014 from www.marketingteacher.com Web site: http://www.marketingteacher.com/marketing-audit/
Perner, L. (n.d.). Integrated marketing communication - Introduction to Marketing. Retrieved October 14, 2014 from www.consumerpsychologist.com Web site: http://www.consumerpsychologist.com/intro_Promotion.html
Mergers, Acquisitions, and International Strategies
A well crafted strategy is crucial for business success in the both the local and the international market. Firms achieve this success by using business-level strategies or corporate-level strategies, or both. Business level strategies (such as cost leadership and differentiation) influence a firm's competitive advantage in its products and markets, while corporate-level strategies (such as mergers and acquisitions) affect the firm as a whole (Hill & Jones, 2012). Firms operating in the global market must also choose effective international business-level strategies and international corporate-level strategies. This paper compares an international company, Samsung, with a history of mergers and/or acquisitions, and a US-based company, Hibbert Sports, Inc., which is based solely in the US and does not have a history of any mergers or acquisitions. The paper specifically evaluates Samsung's acquisition strategy as well as its international business-level strategies and international corporate-level strategies. Also, the paper…
References
Frainshmidt, S., Smith, A., & Judge, W. (2016). National competitiveness and Porter's diamond model: the role of MNE penetration and governance quality. Global Strategy Journal, 6(2), 81-104.
Hibbett Sports Inc. (2017). Investor relations. Retrieved from http://phx.corporate- ir.net/phoenix.zhtml?c=78137&p=irol-irhome
Hill, C., & Jones, G. (2012). Essentials of strategic management. 3rd edition. Boston: Cengage Learning.
Johnson, G., Scholes, K., & Whittington, R. (2010). Exploring corporate strategy. London: Prentice Hall.
Human esource Strategy
Compare and contrast the two (2) industries you have identified in terms of size, products, services, and customers, economic and regulatory environment.
The two companies that are compared in this analysis are Starbucks and Samsung Electronics
Samsung Electronics operates out of South Korea. It is information technology and electronics giant that works using the model of vertical integration. It operates in an end-to-end, from procurement to final products ready to sell range of operations. Samsung Electronics also supplies discrete components and electronic parts to major players in the global market like Hewlet-Packard, Dell, Apple and Sony.
Starbucks is the major coffee chain operator in the world. By 2014 end, the company owned 21,878 locations across the world of which 14,400 operate in the Americas. About 50% are company-owned while the rest are licensed.
Samsung is known as a leader in televisions worldwide. Lately the company competes with…
References
D & M. consultancy services. (2013). Strategic Management Analysis: Starbucks.
Data Monitor. (2008). Republic of Korea: Country Analysis Report -- In-depth PESTLE Insights.
Roby, L. (2011). An Analysis of Starbucks as a Company and an International Business. Liberty University.
Starbucks. (2015). Business Ethics and Compliance: Standards of Business Conduct.
Joint Venture Partner for HP Inc.
Candidate Companies
LG
Daewoo
Samsung
Assessment of Candidate Companies
LG
Daewoo
Samsung
Investment ecommendation
Team Fab Five have recommended that HP target South Korea for an acquisition. The acquisition should be undertaken as joint venture with a suitable partner. To determine the most suitable partner, potential joint venture collaborators must first be identified, and HP should determine what they would like to gain from the alliance, which will be used as a basis for assessment of the potential partners.
HP is a well-known leading player in the international markets focusing on personal computers, printers, and related hardware (HP Inc., 2016; Kitagawa, Jump, & Lam, 2016). The firm emerged in 2015 following the split of HP in 2015 (Kitagawa et al., 2016). The firm is now seeking to expand and increase its foot print, but has suffered as a result of the slow economy, this…
References
Bradshaw, T. (2016). Doj weighs in on Apple v Samsung patent case. Finaical Times. Retrieved from https://www.ft.com/content/92fed5dc-2e0a-11e6-a18d-a96ab29e3c95
Bridge Engineering and Design. (2016). L&T and Daewoo scoop contract for River Ganga bridge. Retrieved from http://www.bridgeweb.com/LT-and-Daewoo-scoop-contract-for-River-Ganga-bridge/3868
Christopher, M. (2011). Logistics and supply chain management. Harlow: Financial Times/ Prentice Hall.
comScore. (2016). comScore Reports January 2016 U.S. Smartphone Subscriber Market Share. Retrieved from https://www.comscore.com/Insights/Rankings/comScore-Reports-January-2016-U.S.-Smartphone-Subscriber-Market-Share
Business esearch Methods
The company selected for this particular analysis is Samsung Group. This public company is one of the biggest companies in the mobile industry. The following table will outline the SWOT analysis of the company.
Strengths
Easy integration with different operating systems and software
Customer loyalty
High level of innovation and design
Low production costs
Strong brand marketing
Significant share market in many products
Weaknesses
Too reliant on other software companies
Place emphasis on too many products
Patent infringements
Minimal profit margin
Key rival companies are largest buyers
Opportunities
Increased growth in tablet market
Developing mobile advertising market
Great prospects for diversification
Growing Indian market
Threats
ival companies place emphasis on one product
Price wars
Change in innovation and technology
Depletion of one product line impacts the others
Competition from Chinese commodities
Strengths
1. Easy integration with different operating systems and software: Samsung places great emphasis on creating…
References
Bohm, A. (2009). The SWOT Analysis. Berlin: GRIN Publishers.
Warner, A. (2010). Strategic Analysis and choice: A structured approach. New York: Business Expert Press, LLC.
New Poduct Plan
Situational Analysis
Competitive Analysis
Pote's Five Foces Analysis
Bagaining Powe of Supplies
Bagaining Powe of Customes
Theat of New Entants
Theat of Substitute Poducts
Competitive Rivaly
Stengths
Weaknesses
Oppotunities
Theats
Maketing Stategy
Shot-tem Goals
Long-tem Goals
This pape povides a plan fo eintoducing the failed Blackbey smatphone to the maket. The Blackbey was once the most popula smatphone in the U.S. and othe makets. The intoduction of the smatphone in 2006 maked a defining moment in the histoy of the smatphone maket. Howeve, with its focus limited to copoate uses and govenment agencies, Blackbey was slow to espond to the evolving needs of individual consumes. This gap pesented a pefect oppotunity fo Apple, Samsung, and othe ivals to oust Blackbey fom its dominant position. By 2011, the Blackbey had lost its position in the industy. The smatphone kept on losing its maket shae to newe entants, who…
references of the market was one of the major reasons that led to the failure of the Blackberry smartphone. The company has historically focused on corporate and institutional users, giving little attention to individual consumers. The declining performance of the company is also a major weakness as the company is increasingly losing its financial strength, which may make it unable to exploit opportunities in the marketplace. Other notable weaknesses include limited support for third party applications, poor leadership, and poor branding.
Opportunities
One opportunity Blackberry may take advantage of to regain its lost glory is the Samsung crisis, which has caused the South Korean giant substantial losses in terms of not only revenue, but also reputation. The recall of the Samsung Galaxy Note 7 and its subsequent discontinuation presents a good opportunity for Samsung rivals to gain competitive advantage in the marketplace. Emerging markets also present an important opportunity for Blackberry, especially since Apple has historically focused on developed markets. The attractiveness of emerging markets particularly stems from the rapid growth of smartphone penetration in these markets. Other significant sources of growth include mergers and acquisitions, strategic partnerships, growth of cloud computing, integration of third party applications and features, as well as the firm's existing customer base.
Threats
The biggest threat facing the Blackberry is competition. Apple, Samsung, and recent entrants to the smartphone market such as Xiaomi and Huawei have provided unmatched smartphone features, which may make it difficult for Blackberry to successfully re-enter the market.
innovation is a group of steps and activities visualized for translating ideas into actual products / services / processes. The innovation process commences with identifying and defining the source problem (Sva?, 2012).The building blocks of an innovative culture are as follows:
Values
Resources
Climate
Success
ehavior
These aforementioned building blocks are linked. For instance, the values of an enterprise affect the employee's behavior, workplace climate, and how success is perceived and quantified.
An innovative culture inherits ideas from research conducted by multiple authors. For promoting innovation, most enterprises generously invest time in resources, processes, and quantifying success. However, most companies have neglected to evaluate the more difficult to identify and/or measure factors of innovative culture with respect to people - including climate, behavior, and values.
To date, apparently, most companies have quantified innovative culture in terms of processes, management of resources, and measuring success of innovation rather than measuring building…
Bibliography
Curtis, S. (2013, October 15). The Innovations That Took Amazon from Online Bookseller to Dominant Global Marketplace. Retrieved from www.businessinsider.com: http://www.businessinsider.com/the-innovations-that-took-amazon-from-online-bookseller-to-dominant-global-marketplace-2013-10
Eaton, K. (2013, Febuary 05). Fast Feed. Retrieved from www.fastcompany.com: http://www.fastcompany.com/3005481/samsung-bets-billion-innovation-and-investment
He, L. (2013, March 29). Google's Secrets Of Innovation: Empowering Its Employees. Retrieved from www.forbes.com: http://www.forbes.com/sites/laurahe/2013/03/29/googles-secrets-of-innovation-empowering-its-employees/
IBM. (2006). Five barriers to innovation: Key questions and answers. IBM Global Business Services.
Management Overview
In the discussion of cultural forces, we identified 10 fundamental person values that are often listed by individuals as central to them and the American culture. How would you rank these values in terms of their relative importance to you? What was the basis for your selection of the top three ranked values?
Ethics help in defining proper and improper behavior and these set of standards show what comportment is tolerable and intolerable. A few characterizations of proper and improper may be contingent on the viewpoint deliberating matters of principle. 4 essential forces affect ethical conduct of persons and administrations: culture, lawful and supervisory, structural and singular. To begin with, cultural values tend to become the mainstay of ethical decision-making and comportment.
Normally, persons change their beliefs to their life conditions. They promote the significance they attribute to beliefs they can freely achieve and relegate the significance of…
Bibliography
(2009). Retrieved from mathermerketing.com: http://www.mathermarketing.co.uk/how-not-to-go-it-alone/some-examples-of-joint-ventures.php
Adeel, A. (2012). Ethical Communication in an Organization. Islamabad: Pakistan Institute of Engineering and Applied Sciences.
Amadeo, K. (2011). Trade Policy. Retrieved from USeconomy.com: http://useconomy.about.com/od/tradeterms/g/Foreign-Direct-Investment-FDI-Definition.htm
Blagdon, J. (2013, March 06). Retrieved from The Verge: http://www.theverge.com/2013/3/6/4073354/samsung-boosts-lobbying-spend-by-500-percent-in-2012
Apple Inc.
Feras Awwad
Apple is one of the world's principal producers of a product mix consisting of a range of electronics goods and gadgets, as well as their related software applications, in a broad range of different international industry segments. The company operates on an oligopolistic model and sells products that are relatively inelastic. A microeconomic analysis is used to discuss the relevant factors and make recommendations based on these insights.
Analysis of Apple Inc.
History of Apple Inc.
Supply and Demand for iPhone 7
Cost Structure
Apple's Market
Analysis of Apple Inc.
Similar to the path that Moore's law, the number of people and devices connected to the internet is growing at an exponential rate; although this trend could never mirror the advances in processing power that has been achieved, it is significant nonetheless. For example, in 2016, it was estimated that 3.4 billion people are connected to…
Works Cited
Archanco, E. (2017, March 30). The Price Elasticity of the iPhone Demand. Retrieved from The Technalyzer: http://thetechnalyzer.com/price-elasticity-of-the-iPhone-demand/
Balani, M. (20'5, August 5). Apple is in the middle of a 'super cycle' that might hurt sales in China this year. Retrieved from Mukesh Balani: https://mukeshbalani.wordpress.com/2015/08/05/apple-is-in-the-middle-of-a-super-cycle-that-might-hurt-sales-in-china-this-year-aapl/
Blodget, H. (2012, Aug 2). In Case You Had Any Doubts About Where Apple's Profit Comes From... Retrieved from Business Insider: http://www.businessinsider.com/iPhone-profit-2012-8
Campbell, M. (2016) Apple R&D spending jumps to $2.5B in Q2, accounted for 5% of total revenue. Apple Insider. Retrieved April 9, 2017, from http://appleinsider.com/articles/16/04/27/apple-rd-spending-jumps-to-25b-in-q2-accounted-for-5-of-total-revenue
Intensity of Rivalry within the Smartphone Manufacturing Industry
1. Number and Relative Size of Competitors
1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%
The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share of 12.5 percent. The third competing company was Huawei with a market share of 9.3 percent, and lastly OPPO with a market share of 7.1%. The fifth company is Vivo, which boasts a market share of 5.9 percent. The other smartphone manufacturing companies around the globe account for a combined market share of 44.2 percent. The combined…
Apple's cost of production includes both the cost of goods sold and the fixed costs associated with running its operation. The company's business model is that it handles the design and marketing of its products, and then contracts a third party company to produce them, usually in China. Apple maintains a gross margin of 39%, and this up from 37% in 2013, which is a reflection of the company's pricing power in the market as much as anything else. Component costs for Apple's flagship phones have been broken down and one of the trends that stands out is that the larger phones carry with them higher margins. For example, the 7 Plus carries with it $84.50 more in gross profit for the company (Mayo & Mayo, 2017). The components are slightly more expensive, and the company charges significantly more for the device. This perhaps explains the upward creep in the…
References
Campbell, M. (2016) Apple R&D spending jumps to $2.5B in Q2, accounted for 5% of total revenue. Apple Insider. Retrieved April 9, 2017 from http://appleinsider.com/articles/16/04/27/apple-rd-spending-jumps-to-25b-in-q2-accounted-for-5-of-total-revenue
Mayo, B., & Mayo, B. (2017). $649 iPhone 7 estimated to cost Apple ~$220, here's the component breakdown. 9to5Mac. Retrieved 9 April 2017, from https://9to5mac.com/2016/09/20/649-iPhone-7-estimated-to-cost-apple-220-heres-the-component-breakdown
MSN Moneycentral (2017) Apple. Retrieved April 9, 2017 from http://www.msn.com/en-us/money/stockdetails/financials/fi-AAPL?ocid=qbeb
Strategy Analytics (2017). Global smartphone shipments hit a record 1.5 billion units in 2016. Business Wire. Retrieved April 9, 2017 from http://www.businesswire.com/news/home/20170131006472/en/Strategy-Analytics-Global-Smartphone-Shipments-Hit-Record
Economics for Business
The company that I am studying is Apple. The company is a designer and marketer of consumer electronics, specifically computers, smartphones, tablets, mp3 players and software. The company has experienced a strong run of great performance in recent years, but it has not always been that way for Apple. The company struggled considerably, especially in the 1990s, before breaking loose. The key thing about Apple is that it has always sought to differentiate itself. Over the course of the past ten years, we have seen most of Apple's former competitors in the personal computer space leave the industry. The reason is that the computer industry is moving towards the strategic hell of perfect competition.
Strategy Hell
The term strategic hell reflects the condition of perfect competition. In the real world outside of economics textbooks, few markets can be truly understood to be perfectly competitive. Perhaps a vegetable…
References
Lunden, I. (2013). Android at 82% share, Samsung a flat leader. TechCrunch.. Retrieved November 25, 2013 from http://techcrunch.com/2013/11/14/gartner-456m-phones-sold-in-q3-55-smartphone-android-at-82-share-samsung-a-flat-leader/
Mourdoukoutas, P. (2013). Apple's most important branding lessons for marketers. Forbes Retrieved November 21, 2013 from http://www.forbes.com/sites/panosmourdoukoutas/2013/10/05/apples-most-important-branding-lesson-for-marketers/
MSN Moneycentral. (2013). Apple Inc. MSN Moneycentral. Retrieved November 22, 2013 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=AAPL
Riley, G. (2013). Strategic choice: Apple: Differentiation v scale. Tutor2U.net. Retrieved November 21, 2013 from http://www.tutor2u.net/blog/index.php/business-studies/comments/strategic-choice-apple-differentiation-v-scale
Conflict Management in Organizations
Apple and Samsung Drop Patent Disputes Against Each Other Outside of the U.S.
The business conflict covered here involves the two smartphone giants that operate globally with great reach and hold of the market not only in the U.S. But also across Europe, Africa, Asia and Australia. Over the last three years, these two companies have filed more than 40 cases against each other involving patent issues. These suits have seen them go through a lot of cost of conflict, however, at last they agreed to sign an agreement that saw each side drop all the cases that they had against the other side but this was limited to the U.S.A. And they insisted that the cases within the U.S. courts were to continue to the logical conclusion (Chowdhry A., 2014).
The cost of conflict in any business conflict does not just come in the forms…
References
Chowdhry A., (2014). Apple And Samsung Drop Patent Disputes Against Each Other Outside Of The U.S. Retrieved November 8, 2014 from http://www.forbes.com/sites/amitchowdhry/2014/08/06/apple-and-samsung-drop-patent-disputes-against-each-other-outside-of-the-u-s/
Doherty N. & Guyler M., (2008). The Esential Guide to Workplace Mediation & Conflict Resolution. Retrieved November 8, 2014 from http://books.google.co.ke/books?id=DPMgUNyO6iMC&pg=PA187&lpg=PA187&dq=complete+guide+to+conflict+resolution+in+the+workplace&source=bl&ots=abmI2G6Eug&sig=WYC16euk6xR8CwwVjXqy3M4Rxo8&hl=en&sa=X&ei=F9tfVNvjG4rLaKKRgLgI&ved=0CEoQ6AEwBw#v=onepage&q=complete%20guide%20to%20conflict%20resolution%20in%20the%20workplace&f=false
John Ford and Associates, (2007). How Much is Conflict Costing You? Retrieved November 8, 2014 from http://www.conflictdynamics.org/files/HowMuchIsConflictCostingYou.pdf
The promotion budget remains high, however, and it is essential to maintain the promotions budget to defend the space, especially over the coming months when technologically superior rivals may finally enter the tablet space.
The iPad 2 has been given a premium price, consistent with Apple products. Competitors such as Samsung have chosen to meet Apple at this price rather than undercut. This brings the iPad 2 into direct competition with such products on the basis of features, something that at present favors the iPad 2. The price points are consistent globally, and are not expected to change until the next generation of iPad is introduced and the old devices need to be cleared from inventory. Apple typically does not discount its products while they are still current, and has no plans to change that policy for the iPad 2.
ith respect to place, distribution of the iPad 2 is…
Works Cited:
Madway, G. & Raj, J. (2011). Apple iPad 2 sales seen clearing 1 million units. Reuters. Retrieved August 18, 2011 from http://www.reuters.com/article/2011/03/14/us-apple-research-idUSTRE72D30020110314
King, R. (2011). Best Buy holding iPad2 sales due to shortages. ZD Net. Retrieved August 18, 2011 from http://www.zdnet.com/blog/gadgetreviews/best-buy-holding-iPad-2-sales-due-to-shortages/23579
Kahney, L. (2002). Apple: It's all about the brand. Wired Magazine. Retrieved August 18, 2011 from http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677
MarketingMinds. (2010). Apple's branding strategy. Marketing Minds.com. Retrieved August 18, 2011 from http://www.marketingminds.com.au/branding/apple_branding_strategy.html
Intercultural Communication
The Ivey business case Collision Course -- Selling High Performance Motorcycles in Japan outlines the case of the Japanese importer and marketer of an Italian line of motorcycles, Tommasi. In this case, there are several issues raised. First, there are communication barriers between the different people involved in marketing the motorcycles -- Japanese dealers who speak little English and Western expats on the marketing side who speak little Japanese. Second, there are issues with the product, and the way that the product is being marketed. The protagonist in the case is the intermediary between the dealers and the Italian company, and therefore has to work with these conflicting marketing tactics daily. The dealers feel that their expertise in the Japanese market has not been reflected adequately in the company's strategy. Conversely, the company would prefer to see its strategy implemented as it desires. So there are intercultural communication…
Maketing Stategy
The Samsung Appoach -- Band Identity / Awaeness / Recall -- Essentials of a consume band
These days, the Windows and Andoid opeating systems ae aguably the best of the pack with Andoid getting 80.7% custome use and the title of the best and most-used OS globally. Andoid OS, which can also be applied in the educational secto, is an open souce OS which gives its use the feedom to mount applications bought fom othe poduces as well as untusted developes (Divya & Kishnakuma, 2016). The band Samsung, enjoy elative custome appeciation in Ameica and it ended the yea 2009 leading the mobile makets. One of the foemost measuement indexes fo pefeed mobile bands, Band Keys Custome Loyalty Engagement Index, caies out suveys of phones based on custome appeciation of mobile pefomance and design. Fom thei smatphone and mobile suvey, the highest anked bands wee Apple, Samsung and…
references Between Apple and Samsung Smartphone. Malardalen University Eskilstuna-Vasteras.
Divya, K., & Krishnakumar, V. (2016). Comparitive Analysis of Smartphone Operating Systems. International Journal of Scientific Engineering and Applied Science, 432 - 438.
Kanagal, N. (2015). Innovation and product innovation in marketing strategy. Journal of Management and Marketing Research.
Stiles, P., & Trevor, J. (2006). Best practice and key themes in global human resource management. Sanyo.