Negotiations and Communications Negotiation Is the Art
Negotiation is the art and science of finding a way to agree between two or more groups. All of us know how to negotiate, we do it constantly during our days; between family, friends, colleagues, retailers, etc. Essentially, we are performing a communications duty that is part of group behavior. We use our communications tools – both verbal and non-verbal, to express a viewpoint, to elicit a response, and to find a way to cooperate. Individuals who wish to improve their negotiating skills have a number of tools they can use