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Finally a major threat to Facebook is the government regulations that might inhibit the company from expanding in the manner that is wishes.
In order to be successful in the future Facebook has to develop a strategy that fully exploits the company's strengths and opportunities, while also minimizing the weaknesses and threats of the organization. To this end four strategic alternatives were developed for Facebook. Strive to increase the number of users over the age of 26, Ease of use and increased privacy settings, Foreign news source and collaboration. Each of these alternatives are feasible and need to be implemented in some form if Facebook is to be successful in the future. After careful evaluation it is apparent that increasing the ease of use and improving security and privacy settings is the most advantageous strategy that can be implemented by Facebook. At the current time Facebook is receiving a great…
The primary target market for Facebook is between the ages of 22-34. The secondary target market is between 35-54.
The strengths are that it is addictive, has a clean layout is open platform and is a real-world network (unlike Myspace). It has relatively few weaknesses, other than low revenue per user. Threats are other social networking sites, instant messenger services and photo sharing sites. There are opportunities in new markets and for a more fully-integrated platform.
Through our ads we want to efficiently reach our target market so they become more aware of Facebook. We want to build familiarity with the site in a market that has not traditionally understood the benefits of social networking sites. The goals are more sign-ups and an increase in the frequency of visits to the site.
We intend to do this by partnering with party-planning sites that organize reunions, to convince them to leverage…
Online Social Networking Sites
The Impacts of Online Social Networking Sites on Self-Image and elationships
In the recent years, social networking sites have achieved great recognition in internationally. They have attracted a considerable fraction of the online community because of the opportunities they offer people to connect to each other in a simple and well-timed manner and to exchange and share a variety of information. On the other hand, these social networking also restrict users' mobility and eventually, their chances for finding and building new relationships and taking advantage from various networking services (Bortoli, Bouquet & Palpanas).
A social network can be simple defined as "a structure of individuals interdependent on each other based on one or more elements of commonality -- for instance, kinship, friendship, financial ties, hobbies, likes, dislikes, knowledge, work, career, and beliefs" (Simpson 2011). In the same connection, online social networking is the online contact and…
Bortoli, S., Bouquet, P., & Palpanas, T. (n.d.). Social Networking: Power to the People. Available from: . [Accessed June 23, 2012].
Cachia, R. (2008). Social Computing: Study on the Use and Impact of Online Social Networking. Available from: . [Accessed June 23, 2012]
Hampton, K.N., Goulet, L.S., Rainie, L., & Purcell, K. (2011, June 16). Social Networking Sites and Our Lives: How People's Trust, Personal Relationships, and Civic and Political Involvement are Connected to their Use of Social Networking Sites and Other Technologies. Available from: . [Accessed June 23, 2012].
Mitchell, K.J., Ybarra, M. (2009). Social Networking Sites: Finding a Balance between their Risks and Benefits. Pediatrics and Adolescent Medicine [online]. 163 (1), p.87-89. Available from: . [Accessed June 23, 2012].
Travel Social Networking Site and Implications for Business
The objective of this study is to examine the travel social networking site and its implications for business. This work will consider the target audience and methods to promote the site. Social Network Travel websites are expanding their offerings as this report will demonstrate.
mmMule Social Network Travel Website
It is reported that an Irish woman by the name of Avis Mulhall co-founded a new website based in Sydney for travelers to receive rewards for delivery of something local during their travels. This website intends to be "a social travel network that connects locals who want items with travelers who can deliver them during their voyages." (Silicon epublic, 2012, p.1) The website enables individuals to obtain anything they want from across the globe and the traveler who obtains the item is rewarded with an experience. Another part of this website is known…
About (2012) Trip Colony. Retrieved from: http://www.tripcolony.com/about.php
Butcher, Mike (2010) Niche Travel Social Network WAYN Hits Profitability, Mobile Apps on the Way Tech Crunch. 3 May 2010. Retrieved from: http://techcrunch.com/2010/05/03/niche-travel-social-network-wayn-hits-profitability-mobile-apps-on-the-way/
Irish Woman Co-Founds Social Travel Network Site in Sydney (2012) Start-Ups. 15 May 2012. Silicon Republic. Retrieved from: http://www.siliconrepublic.com/start-ups/item/27208-irish-woman-co-founds-socia
Not exactly the participation levels that would be hoped for.
The social networking phenomenon has had considerable impact on business in general and marketing in particular. With massive amounts of people flocking to social networking sites and staying there much longer than on other websites, businesses naturally want to leverage and monetize. However, the Facebook fiasco made it clear that people are not ready for Big Business to invade the "privacy" of their social networks. As a result, permission marketing has become a prominent issue -- marketers should allow customers to opt-in (i.e. consciously choose to participate) rather than only offering the choice of opting-out (i.e. including customers in a program until they indicate their disinterest). Therefore I propose to conduct a survey to identify behaviors, attitudes and trends of consumers using social networking websites. Findings will be accompanied by visual presentations as well as analysis of the…
Mayfield, Antony. What is social media? ( http://www.iCrossing.com/ebooks )
Goh, Rachelle & Silverman, Michael (2008). Business Person's Guide to Online Social Networking. ( http://www.duoconsulting.com/whitepapers )
Goh Rachelle (2008). Put Social Media to Work for You. (
An Examination of the Purpose and Utilization of Social Networking Websites
Alexander Graham Bell's invention of the telephone in the late 1800s revolutionized civilization.
t was not until 100 years later, in the late 1970s, that another such discovery was made. This latter discovery was that of the nternet. Many argue, furthermore, that the discovery of the nternet involves an even greater advancement in human history than Bell's telephone, for nothing has touched so many, so quickly, and so deeply as the advent of the nternet, and with it, within a relatively short time, the culmination of social networking in a variety of websites, utilize worldwide. This paper will offer a quick examination of how such websites, including Facebook, MySpace, Twitter and Linkedn, have been utilized by individuals in the last decade to promote both personal and work-related interests.
People utilize social networking sites for many reasons but,…
It is thus difficult to single out the purpose for which a social networking site is being utilized. Though one can generalize, with different world events and a constant evolution of these sites, their purpose is constantly changing, and often times it includes the connection of more and more individuals worldwide, which is a phenomenon to be embraced.
Bellis, M. (2011). "The Invention of the Telephone." About.com Retrieved December 24, 2011, from .
"LinkedIn: The World's Largest Professional Network." (2011). LinkedIn.com. Retrieved December 24, 2011, from .
social networking has in the last couple of years stirred a lot of debate among politician and scholars alike. The level of risks and benefits associated with social networking sites such as Facebook, Twitter and MySpace especially to children and teenagers has elicited a mixed reaction among the debating parties. In this paper we present a systematic analysis of the implications of social networking sites for both children and teenagers with a sharp focus on Facebook. We also focus on the benefits as well as the issue surrounding the use of social networking sites by use of relevant illustrations. Overall, we evaluate how the use of computer technology has impacted the society in general and education in particular.
Definition of Social Networking
Several scholars have attempted to define the concept of social networking and its components. Boyd & Ellison (2007) define social networking sites as special web-based services that are…
Berkshire District Attorney. Sexting. Pittsfield, MA: Commonwealth of Massachusetts; 2010.
Availableonline at: www.mass.gov/?pageID_ berterminal&L_3&L0_Home&L1_Crime_Awareness_%26_Prevention&L2_Parents_
%26_Youth&sid_Dber&b_terminalcontent&f_parents_youth_sexting&csid_Dber. Accessed onApril 5, 2011
Tynes, BM (2007),Internet Safety Gone Wild? Sacrificing the Educational and Psychosocial
Social Networking: Using Social Media and Networking to Address Productivity Issues
Using Social Media and Networking to Address Productivity Issues: Social Networking
Walmart is the world's largest retailer, and the world's largest company by revenues. Its success over the years draws largely from its mission of providing everyday low prices to enable consumer live better. Despite its inherent success, however, Walmart faces serious problems in regard to unfair labor practices and customer satisfaction in product offerings. This text demonstrates how social media and social networking technologies could be used to address these problems.
Using Social Media and Networking to Address Productivity Issues: A Case Study of Walmart
Walmart is the world's largest retailer, and the largest company by revenues. Starting off with Sam Walton's idea of offering everyday low prices in the 1960s, the company grew to become one of the world's most valuable brands, operating in over 27 countries,…
Adler, N. & Gundersen, A. (2008). International Dimensions of Organizational Behavior (5th ed.). Mason, OH: Thomson Learning Inc.
Brunn, S. D. (2006). Walmart World: The World's Biggest Corporation in the Global Economy. New York, NY: Taylor & Francis.
Ferrell, O. C., Fraedrich, J. & Ferrell, J. (2009). Business Ethics 2009 Update: Ethical Decision-Making and Cases (7th ed.). Mason, OH: Cengage Learning.
Gandolfi, F. & Stratch, P. (2009). Retail Internalization: Gaining Insights from the Walmart Experience in South Korea. Review of International Comparative Management, 10(1), 187-199.
As mentioned above, advertising is an excellent way to create revenue, and sites like myspace and Facebook have made great use of this revenue source. Many of the sites on the Internet, in fact -- perhaps even the majority, though this claim cannot be made with any certainty here -- rely solely on advertising revenue for their operation. Many sites and Internet services that have a tiered membership system like those mentioned in the article, with basic membership or services offered for free and more complete and/or extensive benefits offered for a fee, are often supplemented by advertising as well (with the lack of advertising offered as one of the perks for paying for membership). The email/search engine site Yahoo! Is a non-social networking site example of this type of tiered-membership/advertising supplemented system, with free Yahoo! Mail available but with the option to purchase upgraded email options from the company…
fiendly convesations o social netwoking in thei diction, tone, content, and style. The woding used in scholaly discussions will be moe fomal, and slang is to be avoided. Similaly, scholaly discussions do not include the use of common Intenet abbeviations like LOL o OMG. Anothe eason why scholaly discussions diffe fom fiendly convesations is the tone. Scholaly discussions ae moe sobe and to the point. Fiendly convesations can include sacasm and othe tones that ae inappopiate in scholaly discouse. Howeve, both scholaly and fiendly discussions ae simila in that they call fo politeness and tact. The content of scholaly discussions is likely to be diffeent fom that of fiendly discussions, which may be about mundane things like whee to eat fo dinne. When talking about common subjects like politics, though, scholaly discussions efe to extenal souces and use fomal language as pat of the oveall pesentation. We can ensue that…
references to other scholars or authors, cited appropriately. Then, I organize my thoughts and write a brief, clear, and coherent post relevant to the discussion. This is a process that is no different from the way I prepare other types of scholarly discourses for my work and school. The difference is that with a post, I will be briefer and slightly less formal. However, this process is much different in ways I will email friends or post to Facebook. I occasionally spend time crafting an email or a social media post, but rarely will I worry about an outline or organizing my thoughts. My choice of language is important in each forum, though, and I do understand that what I say in social media impacts my reputation even as a professional. Therefore, it is important to remain aware of how I present myself regardless of the forum.
Boyd, Danah M., and Nicole B. Ellison. "Social Network Sites: Definition, History and Scholarship (Excerpt)." Everything's an Argument with Readings. Eds. Lunsford, a.A., J.J. Ruszkiewicz and K. alters. Boston, MA: Bedford/St. Martin's, 2010. Print.
Calvo-Armengol, Antoni, Eleonora Patacchini, and Yves Zenou. "Peer Effects and Social Networks in Education." The Review of Economic Studies 76.4 (2009): 1239-67. Print.
Common Sense Media. Is Technology Networking Changing Childhood? A National Poll. San Francisco, CA: Common Sense Media, 2009. Print.
Conan, Neal, et al. "Is Creating a Fake Online Profile a Criminal Act?" Everything's an Argument with Readings. Eds. Lunsford, a.A., J.J. Ruszkiewicz and K. alters. Boston, MA: Bedford/St. Martin's, 2010. Print.
Cyberbullying Research Center. "Research: Summary of Our Cyberbullying Research from 2004-2010." 2011. December 5th 2012. .
Giles, G., and R. Price. "Adolescent Computer Use: Approach, Avoidance, and Parental Control." Australian Journal of Psychology 60.1 (2008): 63-71. Print.
i-SAFE America. "Cyber…
Boyd, Danah M., and Nicole B. Ellison. "Social Network Sites: Definition, History and Scholarship (Excerpt)." Everything's an Argument with Readings. Eds. Lunsford, a.A., J.J. Ruszkiewicz and K. Walters. Boston, MA: Bedford/St. Martin's, 2010. Print.
Calvo-Armengol, Antoni, Eleonora Patacchini, and Yves Zenou. "Peer Effects and Social Networks in Education." The Review of Economic Studies 76.4 (2009): 1239-67. Print.
Common Sense Media. Is Technology Networking Changing Childhood? A National Poll. San Francisco, CA: Common Sense Media, 2009. Print.
Conan, Neal, et al. "Is Creating a Fake Online Profile a Criminal Act?" Everything's an Argument with Readings. Eds. Lunsford, a.A., J.J. Ruszkiewicz and K. Walters. Boston, MA: Bedford/St. Martin's, 2010. Print.
The much-promised value of social networks is then an illusion, with benefits that could easily be attained through other means.
A second aspect of why social networks have such a negative social impact is because it creates a fertile environment for cyber bullying and abuse that many are too cowardly to do in person (Meredith, 2010). Cyber-bulling is often anonymous, concerted across multiple people in a group targeting an outsider, and faceless, yet vicious in its verbal attacks and threats of violence (Meredith, 2010). The point of cyberbuylling is to ostracize someone and also make them feel terrible so they will leave a school, university or workplace permanently. What is very troubling about this type of behavior is the fact that spreads and becomes commonplace across groups; in effect there is a proliferation of hate that occurs because everyone can stay anonymous (Meredith, 2010). Cyberbullying is reason enough to not…
James Bennett, Mark Owers, Michael Pitt, & Michael Tucker. (2010). Workplace impact of social networking. Property Management, 28(3), 138-148.
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Di Cagno, D., & Sciubba, E.. (2010). Trust, trustworthiness and social networks: Playing a trust game when networks are formed in the lab. Journal of Economic Behavior & Organization, 75(2), 156.
Hathi, S.. (2008). BILLIONS LOST FROM SOCIAL NETWORKING. Strategic Communication Management, 12(2), 9.
All this factors were considered in making the final list of questions since this are the major issues that revolve around this sites. The privacy of those who access the sites is paramount that is why most of the questions were to be based on privacy.
The data was collected through distributing the questionnaires that were previously prepared and some were given to our class mates. The questionnaires were also given to our lectures that drive personal cars. Another batch of the questionnaires was distributed to working areas like offices within the school, and finally we gave some of the questionnaires to our friends who we do not school with. The filed in questionnaires then provided the information that we compiled into the report after thorough analysis of the data. There was a great internal consistency between the attitudinal dimensions and the attitudinal measure as a whole. This means that…
internet has brought to the forefront communication via social networking sites. College students in particular enjoy communicating with friends and relatives via websites like Facebook or Twitter. In fact, current literature suggests that several factors go into deciding to socialize online. For example, younger college students tend to frequent Facebook more than they tend to older college students. Females outnumber males in relation to having Facebook accounts and communicating on Facebook from around 4:1 (Lenhart, Purcell, Smith & Zickuhr, 2010). Furthermore, those that exhibit shyness tendencies are more than likely to use online social networks to interact with others whether they are in their community or long distance.
Online social networking sites have thus provided people from certain ages, gender, and proclivity, with the ability to engage with people of interest over a platform that is easy to access, the internet. However, can personal relationships grow online? Some literature suggests…
Davies, H. (2015). Social media and personal relationships: online intimacies and networked friendship. Information, Communication & Society, 17(2), 279. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/1369118X.2013.850527?journalCode=rics20
Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social Media and Young Adults. Pew Research Center: Internet, Science & Tech. Retrieved 1 November 2015, from http://www.pewinternet.org/2010/02/03/social-media-and-young-adults/
Manago, A., Taylor, T., & Greenfield, P. (2012). Me and my 400 friends: The anatomy of college students' Facebook networks, their communication patterns, and well-being. Developmental Psychology, 48(2), 369-380. http://dx.doi.org/10.1037/a0026338
Moreno, M., Jelenchick, L., Egan, K., Cox, E., Young, H., Gannon, K., & Becker, T. (2011). Feeling bad on Facebook: depression disclosures by college students on a social networking site. Depression And Anxiety, 28(6), 447-455. http://dx.doi.org/10.1002/da.20805
Social Media in the Business Environment
In the past few years, there has been a tremendous and dramatic increase in the use of social networking sites and social media such as Facebook and Twitter. This is particularly because of the low-cost, user-oriented, and highly collaborative means of communication that continues to evolve through its own impetus. Consequently, social networking sites or social media are based on certain principles that the corporate or business environment can learn from. There is an assumption that the widespread adoption of social media in people's personal lives can be moved to the professional environment where they can be used to develop unprecedented knowledge bases in which people, industries, and the society can be empowered. However, many businesses still consider social media and social networking sites tools as frivolous to an extent that they have prohibited their use in the working environment. Actually, these companies still…
Coleman, A (2012), How Social Media can Benefit Small Businesses, The Guardian, viewed 6
Ernst & Young (2012), Protecting and Strengthening your Brand, Ernst & Young, viewed 6
Social Media and Suicide
Internet has become a gadget of everyday use for people of 21st century. As it is offering many benefits to the users in terms of information communcaition, interaction, entertainment, socialization and earning livelihhod, there are certain dark factors related to it. The dark factors are as severe as forcing people to commit suicide. It is no exaggeration to mention that Intenet is used as a medium to harass people and get undue benefits from them.
Social media today is playing major role in enabling people and organizations to communicate and share ideas, views and knowledge with other people. The traditional methods of communication have been modified through social media platforms like chat rooms, social networking sites (Facebook, My-Space, Twitter, Google+ etc.), video sites (YouTube), discussion forums, video chat, text messages, blogs etc. (Lexton et al., 2012). The most well-known social networking website Facebook had…
Biddle, L., Donovan, J., Hawton, K., Kapur, N., Gunnell, D., 2008. Suicide and the Internet. British Medical Journal, 336, 800-802.
"Cyberbullying Does Not 'Cause' Teen Suicide," 2012. Retrieved from http://www.science20.com/news_articles/cyberbullying_does_not_cause_teen_suicide-95444
"Facebook Statistics," 2011. Retrieved from http://www.facebook.com/press/info.php?statistics
"Facebook statistics by country," n.d. Retrieved from http://www.socialbakers.com/facebook-statistics
Social Media etailing Applications: Opportunities and Threats
How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for etailers Today?
This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a description of optimal business strategies for social media applications, the pros/cons of using these tools in the industry, and some representative case studies concerning companies that succeeded and some that recently failed in their use of social media. Finally, the study provides a summary of the research and important findings is followed by a series of recommendations concerning how retailers should use social media technologies in their own businesses in the concluding chapter.
Social Media Business Applications
About Honda. (2013). Honda. Available: http://corporate.honda.com/america/philanthropy.aspx?id=philanthropy_overview . Last accessed 1 November 2013.
About Virgin. (2013). Virgin America. Available: http://www.virginamerica.com/about/airline-company.html.
Baumann, M. (2010, June). @Twitter Discloses Business Model #Promotedtweets RT.
Information Today, 27 (6) 1-5.
Social Marketing Dragonfly Effect
Social Marketing and the Dragonfly Effect: The Case of Barack Obama
"All of this happened because of you. Thanks, Barack," that was the message Barack Obama sent to all of his many online supporters on the night he won the historic presidential election (Chang & Aaker 2010 p 20). Part of Obama's success was his ability to capitalize on the emerging trends of social media. In his teams' efforts, the dragonfly model was implemented seamlessly, allowing him to gather a specific focus, grab attention, engage and finally empower his audience.
In his first run for president, Barak Obama implemented new and innovative strategies utilizing tenants of social media to help spread the message of his campaign. Not only did Obama utilize existing social networking platforms, but he also hired a team to create his own that was featured on his campaign website. Here, the research states…
Chang, Victoria & Aaker, Jennifer. (2010). Obama and the power of social media and technology. The European Business Review, 16-24.
Green, Douglas W. (2011). The dragonfly effect. DrDougGreen.com. Web. http://www.drdouggreen.com/wp-content/Dragonfly-Effect.pdf
The Dragonfly Effect. (2012). How Obama won with social media. Case Studies. Web. http://www.dragonflyeffect.com/blog/dragonfly-in-action/case-studies/the-obama-campaign/
Social Commerce in Saudi Arabia: How the Social Media Affect the E-Commerce in Saudi Arabia
SOCIAL COMMECE IN SAUDI AABIA
Conceptual Framework Model
Psychological Aspect and Theories
Digital Divide in Saudi Arabia
Ethos, eligious conviction, and Government in E-commerce Adoption
The ise of the P Industry in Saudi Arabia
Conceptual Model and esearch Hypothesis (Drawing)
Social Commerce in Saudi Arabia
Modern Saudi Arabia today actually represents an exceptional and convergent mixture of social conservatism and technological ability, a wonderful alteration from a remote, desert land that it was just something like 50 years ago. As social media is turning out to be increasingly prevalent in Saudi Arabia, online marketers are starting capitalizing in methods that service social media and include online customers. In Saudi Arabia Online marketers' adoption of new online marking trends is being prompted by discoveries that show individuals are spending great amounts…
Anderson, M. (2013). Turning "like" to "Buy" Social Media Emerges as a Commerce Channel. Booz & Company, 23-56.
Assad, S.W. (2009). The rise of consumerism in saudi arabian society. International Journal of Commerce & Management,, 73-104.
Bahaddad, A.A. (2013). Attracting customer in saudi arabia to buy from your business online. . International Journal of Business and Management, 65-81.
Brock, C. (2014). F-COMMERCE AND THE CRUCIAL ROLE OF TRUST. Online Communities and Digital Collaborations, 1-11.
For social networks, just as in our neighbors, cities and towns, when one is honest and accurate in what they say, they gain respect. Online social networks demand the same if not more transparency to gain trust. With so much focus on how to make money with social networks through advertising (Anderson, 2008) experts agree that keeping the networks free of too much clutter and advertising is already starting. Social networks are best online when they imitate the best ones offline, which are based on mutual respect, trust and proven and reliable means of communicating in trust with each other.
Mark Anderson. (2008). Google Searches for Ad Dollars in Social Networks. IEEE Spectrum, 45(12), 16. etrieved March 7, 2009, from ABI/INFOM Global database. (Document ID: 1613056621).
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management…
Mark Anderson. (2008). Google Searches for Ad Dollars in Social Networks. IEEE Spectrum, 45(12), 16. Retrieved March 7, 2009, from ABI/INFORM Global database. (Document ID: 1613056621).
Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42. Retrieved March 7, 2009, from ABI/INFORM Global database. (Document ID: 1458948591).
Social Technology and Security
Cincom Systems, a privately-held enterprise software company who is very active on Facebook, LinkedIn, Twitter and has an extensive blog network relies on social media sites to share customer success stories and the latest updates on events the company is participating in. Cincom has six different product divisions, each offering a different type of enterprise software, ranging from Customer elationship Management (CM), and Enterprise esource Planning (EP) to advanced product and sales configuration systems as well. The latest information on employee accomplishments and a continual stream of updates on new products dominate the social networking sites, while the website is used for communicating the unique value proposition of the six different divisions.
The website is also used for providing product overviews and presentations given at conference, along with the biographies of the senior executives. Cincom's executives are all over 50 years of age, with several over…
Diffley, S., Kearns, J., Bennett, W., & Kawalek, P. (2011). Consumer behaviour in social networking sites: Implications for marketers. Irish Journal of Management, 30(2), 47-65.
Heirati, N., O'Cass, A., & Ngo, L.V. (2013). The contingent value of marketing and social networking capabilities in firm performance. Journal of Strategic Marketing, 21(1), 82.
As recent events in the Middle East have clearly demonstrated, Facebook is more on the side of the politically disadvantaged and the poor as they have increasingly embraced Facebook and other social media while the governments in the region tried to ban them. Many governments such as that of China do not allow Facebook primarily because they want to avert scenarios they have seen in the Middle East.
It was in the wake of 2008 when Oscar Morales, a young man in Columbia, decided that he had had enough of FARC (Revolutionary Armed Forces of Colombia), a Marxist group which routinely kidnaps people, keeping them as hostages for months or years, while many of the hostages die in captivity. Angry and depressed by the actions of FARC, one night he turned to Facebook which he had been using to connect with his friends and high school classmates. He…
Alexanian, Janet A.. "Eyewitness Accounts and Political Claims: Transnational Responses to the 2009 Postelection Protests in Iran." Comparative Studies of South Asia, Africa and the Middle East 31.2 (2011): 425-442. Project MUSE. Web. 3 Oct. 2011. .
Burns, Alex and Ben Eltham, "Twitter free Iran: an evaluation of twitter's role in public diplomacy and information operations in Iran's 2009 election crisis," in Papandrea, Franco & Armstrong, Mark (Eds.). Record of the Communications Policy & Research Forum 2009. Sydney: Network Insight Institute. Web. 26 Nov. 2011 .
China, Walid. "The Facebook Revolution." New African 503 (2011): 24. MasterFILE Premier. Web. 26 Nov. 2011.
Eltahawy, Mona. "The Middle East's Generation Facebook." World Policy Journal 25.3 (2008): 69-77. Academic Search Premier. Web. 26 Nov. 2011.
The way that this is accomplished is through the use of dependent and independent variables. In the study, the research that we are examining during the literature review will provide specific trends and insights that are occurring. This will serve as the independent variable of the study by: identifying general patterns and corroborating these findings with one another. ("Qualitative Analysis," 2011)
To compare these results, we will then use the responses from the various surveys that were given to marketing executives. This will serve as the dependent variable to the study by: providing a sample population of marketing executives and their views about social networking. Once this occurs, we can determine if the underlying trends are the same as the independent variable. ("Comparative Analysis," 2011)
To achieve this objective we will use what is known as comparative analysis. This is when you are examining the effect that social networking is…
Comparative Analysis. (2011). Business Dictionary. Retrieved from: http://www.businessdictionary.com/definition/comparative-analysis.html
Qualitative Analysis. (2011). About.com. Retrieved from: http://chemistry.about.com/od/lectureclassnotes/a/Qualitative-Analysis.htm
Social Media and the ed Shirt evolution
Most scholars are in conflict with regard to the subject of revolution in the age of social media. Until now, revolution has been considered a top-down process. In Thai situation, things might have been different. The ed Shirt evolution in Thailand was one of the first of the "Twitter" revolutions, that is one that was fueled by social media and Web 2.0 technology. Since then, other revolutions have come as well. The lone citizen is now no longer on their own. The dissident in Chiang Mai now can commiserate with their brother or sister in Tahrir Square and plan revolution on a country to country or even on a global basis. Even as this writer types up a dissertation proposal, demonstrators coordinate strategy on a global basis to protest corporate greed. It is with this in mind that this study looks back at…
Bailey, M and Labovitz C (2011). Censorship and Co-option of the Internet Infrastructure. Ann Arbor,
MI: University of Michigan. p1-14.
Bajpai, K and Jaiswal, A (2011). A Framework for Analyzing Collective Action Events on Twitter.
Lisbon, Portugal: Proceedings of the 8th International ISCRAM Conference. p1-10.
To this reviewer, that is the extent of the author's success in this article, and even that success is not build on a novelty of thought. It is a basic tenet in communication theory that the message sent is not necessarily the message received. Sender and recipient have always had to negotiate a common understanding of shared information, whether the medium of exchange is non-verbal, oral, written, or visual. Similarly, the notion that perception is reality, reflected in the third noted concept, is not new.
This reviewer feels that the author has stumbled into the trap that snares many people who experience a technological revolution in their lifetimes. These people tend to forget or disregard the experiences of those who came before them. Humankind has lived through many technological revolutions that have transformed how we live and how we see ourselves, and have shifted the balance of power and created…
Bunch, B., and Hellemans, a. (2004). The history of science and technology: A browser's guide to the great discoveries, inventions, and the people who made them from the dawn of time to today. New York: Houghton Mifflin.
Comments about social engagement through images in the online sphere.
The major reason why social media plays a vital role in the recruitment process is because of the fact that applicants reveal more information about themselves via social media than during the normal hiring process.
However, while it continues to exist in the public domain, many applicants oppose the use of their social media profiles as part of the recruiting process ("Social Media's Place," n.d.). This opposition raises public debate about public vs. private life and the right to an individual's privacy. Majority of job applicants argue that social media profiles shouldn't be part of an employer's decision making process since personal life should be regarded as private life. Actually most of them consider reviewing their social media profile as a practice that is equivalent to conducting a security check. On the contrary, employers use social media to vet a candidate when they feel that this person does not portray…
Jackson, R.M. (2010, January 11). Social Media Permeate the Employment Life Cycle:
Employers Must Address their Use and Misuse Before, During and After An Employee's Tenure. Retrieved June 11, 2011, from http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202437746082&slreturn=1&hbxlogin=1
"Pre Employment Background Checks for HR -- A Much Better Choice Then Social Profiling."
(2011, May 19). Pub Articles: Better Articles Pub. Retrieved June 11, 2011, from http://www.pubarticles.com/article-pre-employment-background-checks-for-hr-a-much-better-choice-then-social-profiling -- 1305791090.html
Social Media in Healthcare Organizations
Social Media Social media increasingly integral part healthcare organization's website online strategy. Write a -- page (excluding title reference pages)
Using social media in healthcare organizations
Social media are a new way of co-creating and collaboration on content with others. It provides practical resources for healthcare organizations, in raising awareness of health related issues to the public, and facilitating change in behavior which will help people to live safer and healthier lives Sae Won & Choi, 2007.
With social media, they can disseminate information in real-time and link groups of people around common issues. Any website or platform that allows users to publish and share information with each other is referred to as social media. The information shared can be videos, photos, or messages. Technologies for social media are in different forms namely wikis, internet forums, social blogs, podcasts, magazines, weblogs, social bookmarking, videos, and…
Azu, M.C., Lilley, E.J., & Kolli, A.H. (2012). Social Media, Surgeons, and the Internet: An Era or an Error? [Article]. American Surgeon, 78(5), 555-558.
Choi, C.J., Eldomiaty, T.I., & Sae Won, K. (2007). Consumer Trust, Social Marketing and Ethics of Welfare Exchange. Journal of Business Ethics, 74(1), 17-23.
Hassid, J. (2008). Controlling the Chinese Media: An Uncertain Business. Asian Survey, 48(3), 414-430.
Sae Won, K., & Choi, C.J. (2007). Habits, Self-Control and Social Conventions: The Role of Global Media and Corporations. Journal of Business Ethics, 76(2), 147-154.
Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally.
Concept of Social Business
Concept of Social Business with etailers
Social Media and etailing
Best Practices in Administering Social Media
There is a growing body of research that confirms that companies of all sizes and types can realize a wide array of benefits from the use of social media networks. While the types and applications of social media experience constant change, social media content such as blogs and microblogs have become some of the more popular social media tools that have emerged in recent years. Although there a number of benefits and advantages that can be achieved through the use of social media resources, there is a concomitant danger that inappropriate or misguided content can backfire…
'About MySpace,' 2013, MySpace. [online] available: https://myspace.com/ .
'About YouTube,' 2013, YouTube. [online] available: http://www.youtube.com/yt/about/ .
Anderson, DJ 2011, Winter, 'The Foray into Social Media: A Clinician, and Skeptic,
Sold,' Frontiers of Health Services Management, vol. 28, no. 2, pp. 23-29.
Social Media on the Business World
Social media continues to be one of the most disruptive technology platforms there are today, driven by the rapid scalability of web applications coupled with the social dynamics of immediate sharing of data and experiences. The concepts of social media began with the introduction and widespread adoption of Web 2.0 technologies (O'eilly, 2006). The foundational elements of these technologies led to the creation of more advanced social media platforms diverse as Facebook, LinkedIn, Twitter, Instagram and a myriad of other social media platforms. Their impact on personal communication is unprecedented, as is their potential to streamline and revitalize how enterprises communicate and collaborate (Kristien, Heene, 2003). The intent of this analysis is to evaluate the history of social media, its advantages and disadvantages, explore the myths of social media, dominant websites, the impact of social media on daily life, and also the potential future…
Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.
Erickson, L.B. (2011). Web 2.0 and social networking for the enterprise. Research Technology Management, 54(1), 67-68.
Gaytan, J. (2013). Integrating social media into the learning environment of the classroom: Following social constructivism principles. Journal of Applied Research for Business Instruction, 11(1), 1-6.
Kirac, E., & Milburn, A.B., PhD. (2013). How social media information is changing disaster relief routing plans. IIE Annual Conference.Proceedings, 3984-3993.
The effects of information technology on the society
The social capital framework
In this paper, we evaluate the validity of the statement that IT is radically changing the social world. We perform a critical analysis of the concept of social world and social capital and how it is influenced by information technology. This is carried against the backdrop of the concept of information technology as the conceptual framework. The paper concludes that indeed the statement that IT is radically changing the social world is true.
The contemporary society has witnessed a series of transformations which can directly be attributed to the concept of technological dynamism. Technological dynamism is a concept which was defined by Albu (2009) as the rate of exchange in the level of predictability of new technologies. The technological advancements that we witness today are largely as a result of the lack of knowledge that exists…
Veenstra, G. (2000). Social capital, SES and health: An individual-level analysis. Social Science and Medicine, 50, 619-629.
Wellman, B.A., Quan-Haase, A., Witte, J., & Hampton, K. (2001). Does the Internet increase, decrease, or supplement social capital? Social networks, participation, and community commitment. American Behavioral Scientist, 45(3), 437-456.
Woolcock, M., & Narayan, D. (2000). Social capital: Implications for development theory, research, and policy. The World Bank Research Observer, 15, 225-249.
This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook or Twitter (42%). but, although personal recommendations have a clear impact on choices, the question is whether positive comments have a greater impact than negative comments. This distinction has not yet been made with regard to word of mouth marketing effects. The U.S. national election in 2004 was viewed by many as the most negative in recent memory (Johnson, 2011). Why would hard-nosed politicians with limited budgets invest so much in negative advertising if positive comments had greater impact on behaviour?…
Arnold, S.E., 2010. Twitter can lower marketing costs -- how to put the cost effective service to good use, Smart Business San Diego.
Brown, J., Broderick, a.J. And Lee, N., 2007. Word of mouth communication within online communities: conceptualizing the online social network, Journal of Interactive Marketing, 21(3), pp.2-20;
Curran, James M. 2011. Lennon, Ron. Participating in the Conversation: Exploring Usage of Social Media Networking Sites. Academy of Marketing Studies Journal, Vol. 15.
Doganis, Rigas. The Airline Business in the Twenty-First Century. Book by Routledge, 2010.
The use of Web 2.0-based technologies to enable higher levels of collaboration throughout an organization is called Enterprise 2.0 (McAfee, 2006). Implicit in Enterprise 2.0 is authenticity, transparency, and trust anchoring the Web as the platform for sharing information. The Web 2.0 Meme Map (O'eilly, 2006), which is serving as the blueprint for many of the social networking applications in use today, illustrates the key factors changing the social responsibilities, ethical issues and implications for human resources departments.
Knowledge has also had a great deal of political power associated with it in organizations (Parise, 2009). Social networks are forcing a more egalitarian-based approach to the distribution of knowledge. Only by doing this can organizations and governments become more trusted. Only through trust can any company or organization growth and prosper.
The politics of information and knowledge need to be more carefully managed by human resources than ever before. It…
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Andrew P. McAfee. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management Review, 47(3), 21-28.
Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.
Parise, S. (2009). Social Media Networks: What Do They Mean for Knowledge Management? Journal of Information Technology Case and Application Research, 11(2), 1-11.
, et al., 2011). Individuals most often use social media to create and strengthen relationships and increase communication within those relationships, rather than explicitly wanting to shop for products. Those individuals are using social media sites to: a) "construct a profile within a bounded system"; b) maintain "lists of other users with whom they share connections"; and c) view and "browse" those lists of connections with others they have interacted with online (Taylor et al., et al., 2011, 259). Many users of social media do not intend to use viral platforms to think about buying products, but end up doing so subliminally. ather, most are using such platforms to create and maintain relationships; "typical social networking sites allow a user to build and maintain a network of friends for social or professional interaction" (Marks 2009 p 5). Jim Tobin's concept of "Cocktail Party" is the analogy for social media that…
ABS Research (2009). 4901.0 - Children's Participation in Cultural and Leisure Activities, Australia. Canberra: Australian Bureau of Statistics.
Boyd, D.M. And N.B. Ellison (2008). "Social Network Sites: Definition, History, and Scholarship." Journal of Computer-Mediated Communication 13(1): 210-230.
Bulearca, M. & Bulearca, S. 2010. Twitter: A viable marketing tool for SMEs?. Global Business and Management Research. 2;4 pp296-309
Clarke, I. (2001). "Emerging value propositions for m-commerce." Journal of Business Strategies 18(2): 133-148.
Originally developed in 1989, the World Wide Web has fundamentally changed the way many people shop, work, recreate and receive an education. Likewise, the emergence of e-commerce has had enormous implications for the business world and governments alike, making this innovation one of the most significant in human history. Moreover, tens of millions of new Web pages are added to the World Wide Web every day, and current signs indicate this growth will continue to accelerate into the foreseeable future. One of the more important trends to emerge in recent years has been the use of the World Wide Web for social interaction in what has been termed the "Social Web." To gain a better understanding of the Social Web and its implications, this paper provides a review of the relevant literature, followed by a summary of the research and important findings in the conclusion.
eview and Discussion…
Alpert, J. & Hajaj, N. (2008, July 25). We knew the Web was big. The Official Google Blog.
Retrieved from http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html .
Anklam, P. (2007). Net work: A practical guide to creating and sustaining networks at work and in the world. Boston: Elsevier/Butterworth Heinemann.
Barnes, S. (2007). E-commerce and V-business: Digital enterprise in the twenty-first century.
Legal Ethics of E-Mail and Social Media and Its Applicability to the Healthcare Industry
Consequences of Social Media
Perils of Building an Online Network
Caution with Employee Email Accounts
Issues when Endorsing other Companies
Benefits of Social Media
Legal Ethics of E-mail and Social Media and its Applicability to the Healthcare Industry
Social media has without a doubt changed the way we live, the way we view the world and the way we interact with one another. This paper acknowledges the undeniable good that social media has given us, while identifying the many ways that it has created issues and intricacies for the healthcare industry at large. This paper discusses the benefits of social media for healthcare professionals, while identifying some of the dire consequences, the perils of an online network, the issues connected to an employee email account and the caution one must…
Americanprogress.org. (2004, July 2). The Civil Rights Act 40 Years Later. Retrieved from americanprogress.org: http://americanprogress.org/issues/women/news/2004/07/02/891/the-civil-rights-act-40-years-later/
Car, J. (2004). Email consultations in health care: 2 -- acceptability and safe application. Retrieved from nih.gov: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC514210/
Findlaw.com. (2010, April 6). How Private Are Personal Emails Sent Via Employer Computers? Retrieved from findlaw.com: http://blogs.findlaw.com/technologist/2010/04/how-private-are-personal-emails-sent-via-employer-computers.html
Miami.edu. (2005, May 14). Health Insurance Portability and Accountability Act of 1996 (HIPAA). Retrieved from miami.edu: http://privacy.med.miami.edu/glossary/xd_hipaa.htm
Social Media on Teenagers -- Literature eview
The recent technological advancements have transformed modern communications by generating new ways for interactions. One of the by-products of these advancements is the emergence of social media, which has become an important communication tool in today's society, especially among teenagers. Teenagers are increasingly using social media networks for interactions because of the numerous advantages of social networking sites. However, the substantial use of social media by teenagers has become an alarming issue that is characterized by concerns regarding privacy and security. Actually, the impact of social media on teenagers aged between 13 and 19 years has become the focus on numerous studies. This is primarily because teenagers are increasingly trying to be socially active and struggle to cope up with school. The existing studies have attempted to determine the various impacts of social media on teenagers and how negative impacts can…
Daclan, J.R.L. (2013, October). Online Social Networking-based Health Education: Effects on Students' Awareness and Practice of Laboratory Safety. TOJET: The Turkish Online Journal of Educational Technology, 12(4).
Dimitriou, D., Knight, F.L. & Milton, P. (2015, December 1). Social Media and Drinks Before Bed Affecting Teenagers' School Performances. Community Practitioner: The Journal of the Community Practitioners' & Health Visitors' Association, 89, 1.
Eckles, J. E., & Stradley, E.G. (2012). A Social Network Analysis of Student Retention Using Archival Data. Social Psychology of Education: An International Journal, 15(2), 165-180.
Jimoyiannis, A., Tsiotakis, P., & Roussinos, D. (2013). Social Network Analysis of Students' Participation and Presence in a Community of Educational Blogging. Smart Education, 10(1), 15-30.
Miranda Shaw is a manager at a high-ranking consulting company, and needs a senior analyst to fill a job opening in that capacity. She has chosen two out of the many applicants, Deborah Jones and ick Parsons, and is expected to make recommendation to the head of human resources department without delay. The two shortlisted candidates had attended the same prestigious business school.
Both candidates shone like stars during the interviews and boasted of intimidating work experiences. However, Parson's leadership skills make him stand out as a favorite for the position. Other qualities favoring Parson's candidature for the job includes a track record of resilience at work and excellent communication skills. Shaw makes up her mind to find out more about both candidates on Google, before taking the final decision in the matter. She visited the social networking site, Facebook, to find out more about the candidates' past and their…
Brindicci, Macros. "Smoking marijuana is 114 times safer than drinking alcohol -- study." Reuters. 2015. Web.
Forbes. "The world's most valuable brands." Valuable Brands. 2015. Web.
Halbert, Terry and Ingulli, Elaine."Making an Ethical Decision." Rpt. in Law and Ethics in Business Environment. South Western Publishing, 1991.3rd Ed. 15-18. Print.
Jangi, Sushrut. "Can we please stop pretending marijuana is harmless." Boston Globe Media Partners, LLC.2015. Web.
Business and Social Media -- A case of Cameron's Coffee
Definition and Use of Social Media
Social media and how businesses use it
Definition and Use of Big Data
Big data and Businesses uses
Definition and Use of Cloud Computing
Cloud computing and businesses use
Definition and Use of Social Media
The collection of internet based online communication channels that are dedicated for community based input, content sharing, interaction and collaboration is broadly defined as social media. There are a number of different types of social media that include websites and applications that are used by forums, microblogging, social bookmarking and social networking.
Social media is generally used to communicate with the members of a particular community who are members of a particular type of social media. Such communication can also take place through Blogs like WordPress and Blogger or through websites…
Dumbill, E., Cowles, D., Lorica, B., Howard, J., & Lorica, B. (2012). What is big data?. O'Reilly Media. Retrieved 12 February 2016, from http://radar.oreilly.com/2012/01/what-is-big-data.html
Food and Drink International,. (2016). Cameron's Coffee. Retrieved 12 February 2016, from http://www.fooddrink-magazine.com/index.php/articles/producers/1393-camerons-coffee
Partners, N. (2009). 9 Ways Your Business Could Be Using Social Media But Probably Isn't. Slideshare.net. Retrieved 12 February 2016, from http://www.slideshare.net/NorthVenturePartners/9-ways-your-business-could-be-using-social-media-but-probably-isnt
PCMAG,. (2016). What Is Cloud Computing?. Retrieved 12 February 2016, from http://www.pcmag.com/article2/0%2c2817%2c2372163%2c00.asp
awareness of the benefits of Social Media for leaders and their organizations. It revealed leaders' tendency to use Social Media to improve product awareness and promote strategic alliances with internal and external customers, foster new opportunities, and create an efficient branding strategy with a more effective approach to optimizing brand equity over time. The use of Social Media may be viewed as a form of product leadership, enabling leaders to adjust and fine-tune organizational direction to better suit the needs of customers and to more visibly offer products and services that maximize a company's profit and strengthen relationships.
Leaders are able to connect to business partners and customers to gather perspectives, understand others in the same organizational domains, leverage information gathered through social networking sites for analytical decision support, and utilize results to competitively reshape businesses. The findings of this study indicated that leaders who have used Social Media brought…
The motivations of those using LinkedIn are to find a better career and grow their circle of influence throughout the industry of which they are a part. On Facebook, the same goal may be present, yet it is more likely to be connecting with long-lost friends and also bragging about only the most glamorous parts of one's life (Ledbetter, Mazer, DeGroot, Meyer, Mao, Swafford, 2011). Facebook tends to bring out the worst in people, namely arrogance, pride and the tendency to flirt with long-lost girlfriends and boyfriends, no wonder it has been a catalyst of divorces recently (Ledbetter, Mazer, DeGroot, Meyer, Mao, Swafford, 2011). It is considered cheating if one flirts and entices another on a social network, just as it would be if it happened in person as well. The flipside of this is that Facebook has brought together friends and family who have not seen each other in…
Ford, C., & Lim, J.. (2011). Are You Linked in? Journal of Accountancy, 211(3), 48-51,12.
Ledbetter, a., Mazer, J., DeGroot, J., Meyer, K., Mao, Y., & Swafford, B.. (2011). Attitudes Toward Online Social Connection and Self-Disclosure as Predictors of Facebook Communication and Relational Closeness. Communication Research, 38(1), 27.
Are Social Networking and Sites Increasing the Rate of Divorce?
The first element of this hypothesis is: are divorce rates really increasing? Generalized references to divorce seem to consistently say "the divorce rate is increasing" and "50% of all U.S. marriages end in divorce." However, if 50% of all U.S. marriages ended in divorce in 1980, and the same percentage in 1990 and the same in 2000 and the same in 2010, then at least in that respect, the rate of divorce is not increasing. According to "Divorce Rates," the per capita rate of divorce in the U.S. was: "1991, 0.47%; 1992, 0.48%; 1993, 0.46%; 1994, 0.46%; 1995, 0.46%; 1995, 0.43%; 1997, 0.43%; 1998, 0.42%; 1999, 0.41%; 2000, 0.41%; 2001, 0.40%; 2002, 0.38%; 2005, 0.36%" (Americans for Divorce Reform, 2006), and according to the "Divorce Statistics and Studies Blog," the divorce rate in 2010 was 0.36% (Divorce Statistics…
Americans for Divorce Reform. (2006). Divorce Rates - Divorce Statistics. Retrieved from divorcereform.org: http://www.divorcereform.org/rates.html
Divorce Statistics and Studies Blog. (2011, July 1). Divorce Statistics and Studies Blog. Retrieved from familylaw.typepad.com: http://familylaw.typepad.com/stats/
Kendall, T.D. (2010). The Relationship Between Internet Access and Divorce Rate. Journal of Family and Economic Issues, Volume 32, Number 3, 449-460.
Live Science Staff. (2010, January 26). College-Educated Women More Likely to Stay Married. Retrieved from livescience.com: http://www.livescience.com/8049-college-educated-women-stay-married.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Livesciencecom+ (LiveScience.com+Science+Headline+Feed)
Still, in order to take the full benefits of promoting the business and the products / services within the social networks, it is necessary to take some considerations into account. These refer to the following:
The use of common language, rather than specific language, to best address the customers
The segmentation of the virtual consumer base in order to address those individuals that would need / welcome the products
The creation and usage of promotional materials based on providing information on the offer, as well as the presentation of the benefits of the offer on the potential customers
The creation of a user friendly and appealing interface
The interaction with the members of the social networks outside the actual offer itself, and most importantly, being prompt in offering responses and engaging in communications.
All in all, the social media presents business agents across the globe with opportunities to set up…
Swallow, E., 2010, 7 tips for succeeding as a social media strategist, Mashable Business, http://mashable.com/2010/12/08/social-media-strategist / last accessed on January 19, 2012
Social networking, Mashable, http://mashable.com/follow/topics/social-networking / last accessed on January 19, 2012
Technology Evaluation of Social Networking Platforms
In evaluating whether or not the online high school that has the advanced technologies for enabling greater student collaboration, support for student outcomes, and enabling greater levels of communication across our student and instructor populations, the following analysis has been completed. The need for social networking solution that can align thoroughly and quickly with the culture of a given organization is key to its adoption and ability to deliver value on a consistent basis (Bennett, 2008). While the high school has exceptional technology, it will be prudent to consider hwo effectively their technologies can be used to supplant and strengthen our learning objectives. This alignment of technology to our strategic plans needs to be the watermark by which it is judged.
nalysis of Factors For Implementing Social Networking
The most critical success factor in implementing an innovative technology internally is the ability to create…
Additional factors to consider when implementing an externally acquired technology include the extent of system and intrerprocess integration, which has provide at times to be probability when bringing social networking applications into the enterprise (Mithas, Costello, Tafti, 2011). These integration factors at the process level are critical for long-term adoption of social networking applications to progress over the long-term.
Today the options of purchasing a customized version of an existing social networking application (for example Facebook offers corporate versions of its site) or using Soalesforce.com Chatter, purchasing the online high school or developing the application internally need to be considered from a long-term cost of ownership and service perspective. The costs associated with each option and the relative benefits need to be taken into account, with the costs of integration being the most significant from externally-based systems and the purchase of the line high school. Across all three options, the greatest long-term cost and risk is building it internally, as the code will have to be kept up-to-date and a continual support from staff required to ensure the system operates optimally.
In evaluating the potential of using internally implemented technologies, the greatest potential costs are keeping the legacy systems up and running when programmers pursue new opportunities, the costs of ongoing integration and support across all other systems, and the costs associated
Social Media in Marketing
The four components of a legally astute social media-marketing manager
In this paper, I will look at Facebook as the leading social networking site. The four components of a legally astute manager include the knowledge, judgment, proactive and the attitudinal component (Bagley, 2006). A legally perceptive manager must acknowledge the importance of law to company success and accept responsibility for being in charge of legal factors of the business. In addition, they recognize the need to fulfill the societal expectations and meet the ethical considerations. From the proactive perspective, this manager brings counsel in the cycle of decision-making. Because they are proactive, they do not wait for last minute rush to finalize deals. A social media manager must be well educated about these four characteristics. Nowadays, more firms are using the social media platform for purposes of marketing. Further, a company might fall behind if it…
Bagley, C.E. (2006). Winning legally: The value of legal astuteness. Boston, Mass.
Evarts, W.R. (1983). Winning through accommodation: The mediator's handbook: the use of new, alternative methods of dispute resolution in the last decades of the 20th century. Dubuque, Iowa: Kendall/Hunt Pub. Co.
Miller, R.L.R., Cross, F.B., & Jentz, G.A. (2013). Business law: Alternate edition: text and summarized cases: legal, ethical, global, and e-commerce environment. Mason, Ohio: South-Western Cengage Learning.
Social Media Tools and Social Liberation
Social media is a term that is commonly used to refer to a group of Internet-based tools and applications that are developed to enable the creation and exchange of content generated by users. These applications and tools take different forms including blogs, different online forums, social networks, and weblogs. The most common form of social media that has become prevalent in the recent past is social networks as reflected in the development and increased use of online sites like Facebook, Twitter, and YouTube. Together with other social media platforms, Facebook has played a crucial role in social liberation instead of a return to individualism. The role of social media in social liberation is attributable to the significance of these applications and tools in modern communications.
Link between Technology and the Society
The modern society has been characterized by rapid technological advancements that have revolutionized…
Omidyar, P. (2014, December 1). Social Media: Enemy of the State or Power to the People? The Huffington Post. Retrieved November 14, 2015, from http://www.huffingtonpost.com/pierre-omidyar/social-media-enemy-of-the_b_4867421.html
Storck, M. (2011, December 20). The Role of Social Media in Political Mobilization: A Case Study of the January 2011 Egyptian Uprising. Retrieved November 14, 2015, from http://www.culturaldiplomacy.org/academy/content/pdf/participant-papers/2012-02-bifef/The_Role_of_Social_Media_in_Political_Mobilisation_-_Madeline_Storck.pdf
"Twitter Revolution or People's Revolution?" (2012). ORSAM -- Center for Middle Eastern Strategic Studies. Retrieved November 14, 2015, from http://www.orsam.org.tr/en/enuploads/article/files/201226_research_paper.pdf
Social Media Strategy Memo
Internal Memo on the Value of Social Media
Using Social Media to Listen and Connect With Customers
The many social media sites that are proliferating today are opening up new opportunities for our company to attract, sell and serve our existing customers and find new ones. The following memo provides a brief overview of the social media options available to our company to connect with customers, the advantages and disadvantages of each type of social media, and a recommendation of how we can use these new forms of communication to build strong relationships with customers and prospects.
Comparing The Advantages and Disadvantages Of How Social Media That Can Help Connect With Customers
Of the many social media sites and applications available today, there are three that are best used for connecting with customers. These include LinkedIn and Twitter. LinkedIn is a social networking site…
Social Engineering as it Applies to Information Systems Security
The research takes into account several aspects that better create an overview of the term and the impact it has on security systems. In this sense, the first part of the analysis reviews the concept of social engineering and the aspects it entails. Secondly, it provides a series of cases that were influenced by social engineering and the effects each had on the wider picture of information security. Thirdly, the research looks at what policies are set in place to avoid this type of practice and how has the information security society responded to the threat posed by social engineering. Finally, possible solutions to the issues social engineering raises are also presented in the context of the increased technological environment in which business is conducted in the world we live in today.
General aspects on social engineering
A non-academic definition of…
Allen, Malcolm. "Social Engineering: A Means To Violate A Computer System," SANS Institute, 2006, available online at https://www.sans.org/reading-room/whitepapers/engineering/social-engineering-means-violate-computer-system-529
Dimension Research. "The Risk Of Social Engineering On Information Security:
A Survey Of It Professionals" in Dimension Research, Sept. 2011, available online at http://www.checkpoint.com/press/downloads/social-engineering-survey.pdf
Honan, Mat. "How Apple and Amazon Security Flaws Led to My Epic Hacking" in Wired. 8 June 2012, available at http://www.wired.com/2012/08/apple-amazon-mat-honan-hacking/
Social Media and the Modern Business Environment
The modern society has witnessed a phenomenon of ongoing and rapid growth in enhanced communication and interaction between people, especially through the Internet. Actually, the Internet has become the means for collaboration and resulted in the emergence of the social media concept and networking. The Internet has been characterized by the emergence of numerous social media networks that are increasingly used as the means of communication and collaboration between people in the modern society. As a result of the impact of social media in today's society, the new paradigm is influencing the modern business environment. Given its impact on modern communications, social media has largely businesses as companies are increasingly using social media accounts for business. However, these social media accounts have generated privacy and security concerns, which results in the need to secure them.
The Growth of Social Media
In today's society,…
Abuhashesh, M.Y. (2014, July). Integration of Social Media in Businesses. International Journal of Business and Social Science, 5(8), 202-209.
Delgado, R. (2014, November 10). The Biggest Security Concerns with Social Media You Need to Know About. Retrieved September 30, 2015, from http://tech.co/biggest-security-concerns-social-media-need-know-2014-11
Georgescu, M. & Popescul, D. (2015). Social Media -- The New Paradigm of Collaboration and Communication for Business Environment. Procedia Economics and Finance, 20, 277-282.
McIntyre, K. (2014). The Evolution of Social Media from 1969 to 2013: A Change in Competition and a Trend Toward Complementary, Niche Sites. The Journal of Social Media in Society, 3(2), 5-25.
Social media involves online content that people use via highly accessible technologies. Basically, social media marks a change in the way people read, discover and share information, news and content. Therefore, social media fuses technology and sociology leading to a change in monologues into dialogues and also marks information democratization, making everyone an author instead of being a mere content reader. Social media has become very popular since it enables people interaction through the internet to create relations useful for different reasons including political, personal and business. Businesses consider social media to be an amalgamation of consumer-generated media. The social media takes different forms like, blogs, Internet forums, wikis, pictures, podcasts and video. Therefore, it is obvious that the Internet is a fundamental social medium (Customer Centric Business Strategies, n.d.). This may not change since people endeavor to engage with each other online; hence, social media is going to be…
Ali, S. (2012, August 8). Social Media - A Good Thing or a Bad Thing? Retrieved, from http://www.socialmediatoday.com/content/social-media-good-thing-or-bad-thing
Fernandez, A. (2011). Clinical Report: The impact of social media on children, adolescents and families. Archivos de Pediatriadel Uruguay, 82(1), 31-32.
Gaal, Z., Szabo, L., & Obermayer-Kovacs, N. (2015).The Power of Social Media in Fostering Knowledge Sharing. Proceedings Of The European Conference On Intellectual Capital, 114-121.
Hajli, M.N. (2014). A study of the impact of social media on consumers. International Journal Of Market Research, 56(3), 387-404. doi:10.2501/IJMR-2014-025
Social Media Leadership
This study is designed to understand evolution of leaders' behavior and approach to leadership because of social media's pervasive influence on employees and followers. The study also investigates the effectiveness of leadership by analyzing flexible and adaptable authority styles and designating leadership methods based on circumstances encountered in organizations. The study attempted to demonstrate how leadership adaptability and effectiveness can be achieved simultaneously through the use of social media.
The research ascertained the leaders' standpoint on social media for their leadership practice and the benefits the organization accrues. The manner in which leaders steer their organizations, and the manner in which they choose to communicate, collaborate, build relationships, make decisions, and create new business opportunities is predicated on creating an environment of trust in their organizations. Leadership effectiveness within the social media context is based on the leaders' abilities to make real-time decisions necessary to effectively influence…
Social Network and Its Effects on the Developing Brain
The enhancing quantity of time kids are investing on computer systems in their home and institution has actually raised concerns about how using computer innovation might make a distinction in their lives-- from assisting with research to triggering depression to motivating terrible habits. This short article offers a review of the restricted study on the impacts of personal computer use on kids' physical development. Preliminary study recommends, for instance, that access to computer systems enhances the overall quantity of time kids invest in front of a TV or computer screen at the expenditure of other individual tasks, therefore putting them at danger for excessive weight. At the exact same time, intellectual study recommends that playing video game can be an essential foundation to computer proficiency due to the fact that it boosts kids' capability to check out and picture images in…
Deadwyler, S.A. (2008) 'Systemic and nasal delivery of Orexin -- A (Hypocretin-1) reduces the effects of sleep deprivation on cognitive performance in nonhuman primates', Journal of Neuroscience, 27 (52): 14239 -- 47.
Linn, S. And Poussaint, A.F. (1999). The Trouble With Teletubbies. The American prospect. May 1, 1999. June.
Sigman, A. (2007a) Remotely Controlled: How Television Is Damaging Our Lives, Vermilion, London
Sigman, A. (2007b) 'Visual voodoo: the biological impact of watching television', The Biologist, 54 (1): 14 -- 19
Social Media and Barthes Cultural Myths
Social Media and Barthes' Cultural Myths
hile social media services undeniably bring individuals together, they also have created a new type of cultural understanding of words. They have created a subset of individuals, who, as users of social media, conceptualize words themselves differently than individuals who are not social media users. Using Barthes' definition, social media itself can be seen as the setting of a cultural myth. It is a vast network wherein signifiers, which outside the myth are associated with their own rich set of signifieds, are given new interpretations (Barthes 1957/1972). That is, these concepts, which outside the myth are imbued with connotative meanings, within the myth are set at a distance from those meanings and given a related, though slightly different, set of signified concepts. In particular, the concept of "friend" within the social media myth gains its own, new, mythic…
Barthes, R. (1972). Mythologies. (A. Lavers, Trans.). New York: Noonday Press. (Original work published 1957).
Kujath, C. (2011). Facebook and MySpace: Complement or Substitute for Face-to-Face
Interaction? Cyberpsychology, Behavior, and Social Networking, 14(1-2), 75-78
Orr, E., Sisic, M., Ross, C., Simmering, M, Arsenault, J., Orr, R. (2009). The Influence of Shyness on the Use of Facebook in an Undergraduate Sample. CyberPsychology & Behavior, 12(3), 337-340
WikiNerdia allows the users to ask questions and all the nerd community members answer the questions. People normally trust the reviews and answers of the customers more than the brand. Giantnerd gets the benefit of their fan engagement and ultimately the brand trust increases. Customers can be your sale force and work for any company if the company can get the benefit by engaging the audience. A brand must think of multiple opportunities for the customers so that they can spread the word about the company. eal-time engagement opportunities and exclusive social communities are the tools which can turn existing customers to word-of-mouth advocates (Goldman, 2013).
Social Media will have a huge impact on business over the next decade, especially on the recruiting matters. Social media technology presents exciting opportunities for the recruitment industry. A research has highlighted that Twitter, LinkedIn and Facebook are the most used social media websites…
Goldman, J. (2013). Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. New York: AMACOM.
Hensel, K., & Deis, M.H. (2010). Using Social Media to Increase Advertising and Improve Marketing. Entrepreneurial Executive, 15, 87+. Retrieved May 16, 2013, from http://www.questia.com/read/1P3-2191652481/using-social-media-to-increase-advertising-and-improve
Libert, B. (2010). Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. New Jersey: John Wiley & Sons.
Mathieson, R. (2010). The on-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: AMACOM.
Social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today.
Social Media: Then and Now Social Media and it’s Impact on Business Social Media as a Social Movement Social Media and it’s influence on our Lives Social Media: Changing the Way People Communicate
Social Media Platforms The Impact of Twitter and Facebook on Business The Rise of YouTube Difference Between Social Media Platforms How Social Media is used to Communicate Social Media Effects on Society
a. Social media has transformed the ways people communicate and…
Social media/technology in healthcare within the forum/blog online setting is the next step in online communication. Although many have had problems identifying social media as the new platform for communication, it has grown on its own into one of the main methods of communication, advertising, and discussion for consumers and businesses. Friends discuss things over Facebook and share their lives on Instagram and snapchat. Translating that into the healthcare setting can invite people working in healthcare to expand their networks and promote research and new treatment methods they believe will change the face of healthcare. "Many social media tools are available for health care professionals (HCPs), including social networking platforms, blogs, microblogs, wikis, media-sharing sites, and virtual reality and gaming environments" (Ventola, 2014, p. 491).
The HON Code of Conduct for medical and health Web sites has several principles that may muddy the waters when it comes to introducing social…
Eschenbrenner, B. & Nah, F. (2015). Social Media in Health Care. Lecture Notes In Computer Science, 76-85. http://dx.doi.org/10.1007/978-3-319-20895-4_8
US,. (2013). Top 5 Ways Social Media is Used by Healthcare Professionals. The University of Scranton Online. Retrieved 19 July 2016, from http://elearning.scranton.edu/resource/business-leadership/top-5-ways-social-media-is-used-by-healthcare-professionals
Ventola, C. (2014). Social Media and Health Care Professionals: Benefits, Risks, and Best Practices.Pharmacy And Therapeutics, 39(7), 491. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576/
Wiener, L. & Kazak, A. (2015). Pediatric Psycho-Oncology: A Quick Reference on the Psychosocial Dimensions of Cancer Symptom Management (p. 345). Oxford University Press.
This is thus a correlational research measure, which aims to show a correlation between increases in marketing potential with increased use of social networking platforms for SMEs of various industries. The research will use the coding methods of grounded theory in order to extrapolate meaning from open ended survey responses. External validity will be assured through the number of SMEs included in the survey to ensure that results represent a shared consensus.
The type of research you are doing (casual or correlational) -- address measures about external validity
Social networking has such potential for SME business strategies. With this in mind, it is the general hypothesis of the research that social networking would prove to benefit SME marketing strategies enormously. This cost effective measure will allow SMEs to strengthen their marketing techniques to such an extent that they will be able to compete with larger enterprise businesses.
There are a…
"To start off with the consumer's needs for a significant change is often the most direct way of defining new knowledge and new technology, and of organizing purposeful and systematic work on fundamental discovery" (Drucker, p. 506).
Innovation is what social gaming is all about. Platforms are changing and devices are not only becoming less expensive, but more and more powerful with larger amounts of memory, quicker processors, and yet the decision is easier in deciding what games people want, "If you know what your friends are playing, the Facebook distribution model scales a lot better" (Chang, p. 21). This type of product is the epitome of what Drucker called an "innovation design" -- yet both innovation and entrepreneurship continue to change. Strategically, Drucker's maxims apply, though: 1) Be the "fastest with the mostest," first to market never hurts; 2) Hit them "where they aint" -- take from the winners,…
Boyd, D. And Ellison, N. (2007). Social Network Sites: Definition, History, and Scholarship. Jounral of Computer Mediated Communications. 13 (1): Retrieved from: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Chang, V., Mendelson, H. (2010). Social Games. Stanford Graduate School of Business Case EC-39. Retrieved from: https://gsbapps.stanford.edu / cases/detail1.asp?Document_ID=3367
Drucker, P. (2001). Management. Woburn, MA: Butterworth-Heinemann.
Tancer, B. (October 24, 2007). MySpace or Facebook: Competing Addictions.
Integration of Social Networks Changed Society and How People Socialize?
The objective of this work is to examine how the integration of social networks has changed society and the ways in which people socialize. This work will answer the question of how the new forms of socialization and communication have affected people and if this effect is positive or negative and will answer as to whether the social networks have served to make life better or alternatively, make life worse.
Despite the positive aspects of social networking sites, the negative aspects of social networking sites have provide to make life worse in many ways.
Pros and Cons of Social Networking Sites
Social networking sites have both positive and negative effects on the lives of individuals. For example, social network positively enables people to "create new relationships and reconnect with friends and family." (Procon.org, 2012, p.1) Studies show that increased communication…
Are Social Networking Sites Good For Our Society? (2012) Social Networking. Procon.org. Retrieved from: http://socialnetworking.procon.org/
Sigman, A. (2009) "Well Connected?: The Biological Implications of 'Social Networking'," Biologist, Feb. 2009
Derbyshire, D. (2009) "Social Websites Harm Children's Brains: Chilling Warning to Parents from Top Neuroscientist," Daily Mail, Feb. 24, 2009.
National School Boards Association (2007) "Creating and Connecting: Research and Guidelines on Online Social - and Educational - Networking," NSBA.org, July 2007.
LinkedIn Corporation is the "biggest professional-networking website" (Kucera & Frier, 2012). Launched on May 5, 2003 (Linkedin Corporation, 2012), and going public on the New York Stock Exchange in May, 2011 (Kucera & Frier, 2012), LinkedIn's stock more than doubled in value since going public, with stock valuation at $117.30 at close of trading on May 4, 2012 (Kucera & Frier, 2012), and LinkedIn increased its membership from 150 million to 161 million during the 4th quarter of 2011 (Kucera & Frier, 2012). Clearly, LinkedIn is a success story on several levels. Nevertheless, LinkedIn must deal with external and internal challenges, as do all corporations. A significant external factor/challenge to LinkedIn is posed by huge social networking sites, while a notable internal factor/challenge is presented by the lack of income from most of LinkedIn's users. These factors, along with other external and internal challenges, mean that LinkedIn cannot be…
CrunchBase. (2012). MySpace | CrunchBase profile. Retrieved June 1, 2012 from www.crunchbase.com Web site: http://www.crunchbase.com/company/myspace
Edwards, J. (2011, November 17). How LinkedIn's lousy sex appeal could end up killing it. Retrieved June 1, 2012 from articles.businessinsider.com Web site: http://articles.businessinsider.com/2011-11-17/tech/30409114_1_linkedin-members-social-network-zynga#comments
Facebook. (2012). Key facts - Facebook newsroom. Retrieved June 1, 2012 from newsroom.fb.com Web site: http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
Kodicherla, V.C., Karunanidhi, R., & Hinge, M. (2011). LinkedIn Corporation - A case study. Pittsburgh, PA: Carnegie Mellon University.
Conversely the pressure for a uniform standard of integration across social networks is also coming from users of these social networking sites, who want to be able to create a highly integrated, consistent and timely update of themselves and their interests. These two market forces are in turn driving the commercialization of social networking and will eventually lead to the development of sustainable business models (Madsen, 2009). To the extent that API can be used to integrate th4ese diverse social networks is to the extent they can lead to the development of increasingly valuable mash-ups as well. As with any use of personal data the APIs must also have a high level of security associated with them as well (Mansfield-Devine, 2008). The bottom line is that APIs provide a very useful framework that leads to the integration and real-time connectivity between social networking applications, opening up opportunity for greater levels…
Each of the social networking companies realize that for the full commercial potential of their applications to reach their fullest potential, there will need to be a very high level of integration and real-time interoperability between them. This is the primary catalyst that is driving the rapid adoption of APIs that are quickly being used as the basis for programming mash-ups and more complex web-based applications including those based on the AJAX programming standard (Zucker, 2007). As each of the dominant social networking applications begin to excel at a specific aspect of online collaboration and communication, the urgency for having each of them communicate and share information between themselves becomes even more of a higher priority. The accumulated content in Google for example on a given subject or person, cross-referenced by their LinkedIn and Facebook profiles, even integrating in their most re-tweeted Tweets from Twitter can provide a very accurate and timely reflection of just who someone is. Conversely the pressure for a uniform standard of integration across social networks is also coming from users of these social networking sites, who want to be able to create a highly integrated, consistent and timely update of themselves and their interests. These two market forces are in turn driving the commercialization of social networking and will eventually lead to the development of sustainable business models (Madsen, 2009). To the extent that API can be used to integrate th4ese diverse social networks is to the extent they can lead to the development of increasingly valuable mash-ups as well. As with any use of personal data the APIs must also have a high level of security associated with them as well (Mansfield-Devine, 2008). The bottom line is that APIs provide a very useful framework that leads to the integration and real-time connectivity between social networking applications, opening up opportunity for greater levels of creativity in the development and use of mash-ups than ever before (Oren, Haller, Mesnage, Hauswirth, Heitmann, Decker, 2007). In conclusion, social networking is serving as a very powerful catalyst for the development of APIs that are in the process of re-ordering the fundamental ways people collaborative and communicate online.
Mash-ups for e-Learning
The departure from didactic or "drill and kill" types of teaching strategies where instructors rely only on memorization and the presentation of complex concepts through printed materials to more personalized approaches to learning have been made possible by mash-ups as well. The concept of mash-ups that combine the