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Multinational Company
Words: 1713 Length: 6 Pages Document Type: Term Paper Paper #: 66031943
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Sony Corporation

Nearly every large, well-known corporation transacts business in multiple countries and states. The relationship between corporations and the countries and states they transact business in has traditionally resembled a double-edged sword. On the one hand, countries and states need businesses in order to generate tax revenues and stimulate economic growth by creating new jobs. However, countries and states often have varying cultural, legal, political, and social norms and desire that businesses conform to such norms. In order for corporations to succeed and maintain a balanced relationship with the various countries and states business is conducted in, there must be respect, understanding, and willingness to adapt.

This paper analyzes and examines the multitude of issues related to Sony Corporation conducting business in Germany. Part II gives an overview of Sony Corporation, including the cultural, legal, and political environment both in the United States and Germany. In Part III, issues…

Works Cited

Marx, Thomas. "Doing Business in Germany, Part 1 of 2." Retrieved at  December 14, 2002.

Marx, Thomas. "Doing Business in Germany, Part 2 of 2." Retrieved at  December 14, 2002. Sony Corporation of America." Retrieved at . On December 14, 2002. Sony Corporation of America- Corporate Profile." Retrieved at  on December 14, 2002.

Large Movie Distributor and a
Words: 1381 Length: 4 Pages Document Type: Term Paper Paper #: 61495464
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Clinique and Sony invested in the Web Sitcom "Sufei's Diary" because they were trying to reach out to their target audience in non-traditional ways. Clinique has a small market share and this is a way to improve the market share by targeting an older, more upscale demographic because Sufei comes from a wealthy family. The Clinque products are actually used in the storyline (called product placement) and due to the popularity of the series, they can get into the minds of potential customers. Additionally, there are a number of other advantages, where the Sony followed this premise by having their products such as televisions and digital cameras used in the show. This is a way for a brand with a lot of competition to differentiate itself. Sony was also the producer of the video series, so they could also have name recognition at the beginning and ending of each…

Ansoff's Matrix and the Boston
Words: 410 Length: 1 Pages Document Type: Term Paper Paper #: 38171778
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The oston Matrix

1. Cash Cow: DVDs and DVD recorders are excellent sources of profit and revenues for Sony, as they have been for the last couple of years. Additionally, the electronics and game consoles, especially Playstation 2, even if encountering losses in 2004, may also be included in this category, as having a still consistent market share.

2. Dog: The classic CRT TVs and games software have encountered significant losses and decreasing sales over the last years, so it seems that there low market share/low market growth possibilities mark the end of their booming years.

3. Problem Child: The LCD TVs and the media ventures operated by Sony have high potential (high market growth), but the company is still under-represented of the market, with a low market share, even if prospects for improving it still exist.

4. Star: The flat screen TV seems the best representative of this category.…


1. JUSTIN MCCURRY (April 2004). Restructuring costs eat into Sony surplus. The Guardian.

JUSTIN MCCURRY (April 2004). Restructuring costs eat into Sony surplus. The Guardian.

Bluray Player the Blu-Ray Player Is a
Words: 1513 Length: 5 Pages Document Type: Essay Paper #: 70888493
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Bluray Player

The Blu-Ray player is a media player that is produced and marketed by the Sony Corporation. It was first introduced in Japan in 2000. Over the course of the next several years, the Blu-Ray entered into competition with the DVD, in particular the HD DVD that was championed by rival Toshiba. In early 2008, Toshiba announced that it was going to discontinue the HD DVD, effectively ceding the market for movie playing formats to Sony (Toshiba, 2008). The two products were competing as digital video formats for playing movies and television shows in particular. The result of this move is that the Blu-Ray was expected to be the dominant format for this service offering. That has not come to pass, and this paper will seek to explain why, from a marketing perspective.

Historical Context

There is a brief note to be made about the historical context. Sony engaged…

Works Cited:

Chacksfield, M. (2010). Blu-Ray sales double in Europe, DVD still dominant. Tech Radar. Retrieved November 28, 2012 from 

Corrigan, B. (2012). Tech at home: Winner is Blu-Ray, but not for long. Financial Review. Retrieved November 28, 2012 from 

Digital Digest. (2012). Blu-Ray: State of play -- May 2012. Digital Digest. Retrieved November 28, 2012 from

Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research. Vol. 24 (1998) 343-373.

Building Effective Customer Relationships- Apple
Words: 3072 Length: 10 Pages Document Type: Term Paper Paper #: 15162356
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But in a world that changes so drastically in such short periods of time and in a market filled with fierce competition and customers which change and increase their needs on daily basis, achieving customer loyalty is quite difficult; ergo, Apple's need to develop and implement better and stronger CM policies.

Current Features of Apple's CM

Given the specific nature of their businesses and the fact that after the purchase has been completed, several customers need additional services, the Apple Corporation encourages all current and potential customers to address their questions and complaints to an Apple representative. The corporate website contains detailed information on how customers can contact a service support department within both Canada and the United States.

In addition, for a specified fee, Apple customers can benefit from AppleCare, a service of extended support for the Apple products. There are large numbers of Apple customers who declare themselves…


Hafner, K., August 23, 2007, at&T Overstuffed iPhone Bills Annoy Customers the New York Times

Lyons, C., 1993, Disk-based, interactive marketing yields greater response rates, Business Perspectives, Volume 6

Payne, a., 2006, Handbook of CRM: Achieving Excellence Through Customer Management, Elsevier Science and Technology Books, ISBN: 9780750664370

CRM = Customer's don't Really Matter, IntelliNova,  accessed on February 21, 2008

Astro Boy-Marketing Japanese Anime to
Words: 2021 Length: 7 Pages Document Type: Term Paper Paper #: 2922377
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4. Do you think that Astro Boy will be successful? Why?

This is a difficult question to answer simply and unequivocally. On the one hand, it is relatively certain that the character of Astro Boy will be a success in a financial and commercial sense. Part of the reason for this is that the impetus and popularity of global youth culture is behind anime and characters like Astro Boy. The large companies like Sony have taken cognizance of this global enthusiasm and popularity and they are fully prepared to exploit it and to raise the character to the level of cult status through marketing, advertising and film.

However, there is a certain degree of danger in this commercialization. It may have the effect of alienating the hardcore fans and fan base. Anime as a global youth culture has been firmly rooted in the unconventional aspects of the medium and in…


Kahn R. And Kellner D. Global Youth Culture. November 12, 2007.

CAPM There Are Three Models That Can
Words: 1107 Length: 4 Pages Document Type: Essay Paper #: 82284322
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There are three models that can be used calculate the cost of capital for the firm. The first such model is the capital asset pricing model (CAPM). The CAPM formula is: E (rj )= RRF + b (RM - RRF). This means that the company's cost of capital is a function of the risk free rate, the market premium and the firm-specific risk. In CAPM, the firm-specific risk is based on the correlation of the company's stock price to the broader market, a statistic known as the beta.

Another method is the dividend growth model. In this model, the assumption is that a stock's value derives solely from the dividends that it is paying, or that investors assume it will pay in the future. It is assumed that investors will not pay for capital gains, because those are uncertain. The formula for the dividend growth model is:

source: Investopedia.…

Works Cited:

Investopedia. (2011). Dividend discount model. Investopedia. Retrieved November 20, 2011 from

Capm Dgm APT There Are Three Primary
Words: 1142 Length: 4 Pages Document Type: Essay Paper #: 38253236
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Capm, Dgm, APT

There are three primary means by which a company's cost of equity can be calculated. These are the capital asset pricing model (CAPM), the dividend growth model (DDG) and the arbitrage pricing theory (APT). Each of these methods has certain advantages and disadvantages. This paper will analyze these three models in the context of their usefulness in determining the cost of capital.

The first method, and the most popular, is the capital asset pricing model. At the core of the model is the assumption that the value of a firm's share is determined by the expectation of future returns. The firm's value is therefore determined by a combination of market risk and firm-specific risk. These elements, along with the risk free rate, form the core of the CAPM equation. The capital asset pricing model uses the beta, ?, which is the historic correlation of the firm's stock…

Works Cited:

Wikipedia: Capital Asset Pricing Model. From 

Otuteye, E. (1998). The arbitrage pricing theory. Canadian Investment Review. Vol. 11 (4) 60.

Chapter 13: Dividend discount model. In possession of the author

Film History
Words: 8657 Length: 18 Pages Document Type: Term Paper Paper #: 24941469
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movie industry in America has been controlled by some of the monolithic companies which not only provided a place for making the movies, but also made the movies themselves and then distributed it throughout the entire country. These are movie companies and their entire image revolved around the number of participants of their films. People who wanted to see the movies being made had to go to the studios in order to see them. They made movies in a profitable manner for the sake of the studios, but placed the entire industry under their control and dominated over it. The discussion here is about some of those famous studios inclusive of that of names like Metro Goldwyn Mayer, Culver, RKO, Paramount Studios, Warner Bros, 20th Century Fox, Walt Disney Studios, Universal Studios, Raleigh Studio, Hollywood Center Studio, Sunset Gower Studio, Ren-Mar Studios, Charlie Chaplin Studios and now, Manhattan Beach Studio.…

"What better way to annoy the Hollywood liberals than to remind them every single day that

George W. Bush is STILL the President?" Retrieved from Accessed 15 September, 2005

"What's interesting about the business is that it's no longer the movie business" Retrieved from  Accessed 14 September, 2005

Recovery Disaster and Crisis
Words: 1650 Length: 5 Pages Document Type: Research Paper Paper #: 66718399
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Disaster ecovery

ecovery: Disaster and Crisis

Disaster recovery has become an important aspect of a company's strategic plan. The main reason for an increased concern can be attributed to the fact that integration and alliances at an international level have increased so that there are more linkages and higher interdependencies that have increased the exposure of people to international risk. This also means that companies are more prone to be affected by a force majeure impacting a vendor located in another part of the world. Some cases that have recently come to light in the spate of the Japanese Earthquake are the impact on General Motors leave alone Nissan. Moreover, giants such as Sony have been impacted in the wake of natural disasters in Thailand where a Tsunami impacted the Integrated Chip provider, making it difficult for Sony to continue to manufacture its products.

In light of these vulnerabilities it…


Jones, V.A. (2011). How to Avoid Disaster:RIM's Crucial Role in Business Continuity Planning. Information Management Journal .

Keenan, G. (2011). After a year of disasters, Japan's auto sector fights back. Retrieved January 20, 2012, from CTV News: 

Momani, N.M. (2010). Business Continuity Planning: Are We Prepared for Future Disasters . American Journal of Economics and Business Administration, 272-279.

Omar, A., Alijani, D., & Mason, R. (2011). Information Technology Disaster Recovery Plan: Case Study. Academy of Strategic Management Journal .

CAPM There Are Three Different Models for
Words: 667 Length: 2 Pages Document Type: Essay Paper #: 85965342
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There are three different models for estimating the cost of capital -- the capital asset pricing model (CAPM), dividend discount model and arbitrage pricing theory (APT). Of these, CAPM is the best model. CAPM utilizes the returns on the company's stock to calculate the firm's cost of equity. The underlying theory is that the firm's cost of capital should "equal the rate on a risk-free security plus a risk premium" (Investopedia, 2012). The risk premium is related to the return on the company's stock. Arbitrage pricing theory is similar, using the same formula but instead of equating risk with the market return on the company's stock vs. The broad market index, the return on the company's stock is compared to a basket of macroeconomic indicators (Pietersz, 2011). These are chosen by the user, and the correlations must be calculated by the user and the weightings of the different indicators…

Works Cited:

Investopedia. (2012). Capital asset pricing model -- CAPM. Investopedia. Retrieved January 16, 2012 from 

Pietersz, G. (2011). Arbitrage pricing theory. Retrieved January 16, 2012 from

Adorno David Cook's Permanent David Cook
Words: 1740 Length: 6 Pages Document Type: Thesis Paper #: 86851202
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"And there is, above all, that whole sphere of music whose lifeblood is standardization: popular music, jazz, be it hot, sweet, or hybrid" (Adorno, 2004, p. 212). Taking this definition, then within the line of disdainful art we must place hakespeare, Longfellow, even Hemingway; all of whom used a pattern to their writing, not simply for mass consumption, but as a skeletal structure of being. Within this rubric, then, "it is critical… to distinguish between the motivations for and the actual effects of listening" (Christenson, p. 103). Thus, despite the fact that Cook's "Permanent" follows a poetic pattern, the two major considerations again come forward: the motivation for writing and performing as a tribute to a specific occasion, and the relevance and commonality of reaching out for an emotional connection between humans.

Finally, for Adorno, the "vulgarization and enchantment… dwell together in the arrangements which have colonized large areas of…

Since this type of music is a commodity, and standardization means it follows a pattern that is familiar to audiences, it must have little social value, other than brief entertainment. "And there is, above all, that whole sphere of music whose lifeblood is standardization: popular music, jazz, be it hot, sweet, or hybrid" (Adorno, 2004, p. 212). Taking this definition, then within the line of disdainful art we must place Shakespeare, Longfellow, even Hemingway; all of whom used a pattern to their writing, not simply for mass consumption, but as a skeletal structure of being. Within this rubric, then, "it is critical… to distinguish between the motivations for and the actual effects of listening" (Christenson, p. 103). Thus, despite the fact that Cook's "Permanent" follows a poetic pattern, the two major considerations again come forward: the motivation for writing and performing as a tribute to a specific occasion, and the relevance and commonality of reaching out for an emotional connection between humans.

Finally, for Adorno, the "vulgarization and enchantment… dwell together in the arrangements which have colonized large areas of music" (Adorno, 2001, p. 41). That is to say that the only viable way art may exist is without entertainment value. This has some truth, one would certainly not argue that many of the films of the 1930s, for instance, showing synchronized swimming, lavish set productions of tap dance, and tuneful songs with very little soul, were nothing but grand escapes for the masses from the ravages of the Great Depression.

However, lighting, electronic enhancement, instrumentation,

CAPM There Are Several Different Models That
Words: 1437 Length: 4 Pages Document Type: Essay Paper #: 71158094
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There are several different models that can be used to help determine the cost of capital for a company. Each is based on a model, and can be understood not only in terms of its formula but also in terms of its underlying assumptions. These assumptions will provide the foundation for the model, and will inform the financial manager about the strengths and weaknesses of each model. This report will outline in detail three such major models for determining the cost of capital. The first is the capital asset pricing model, known as CAPM. The second is the dividend discount model, and the third is arbitrage pricing theory.

The capital asset pricing model is the first of the three major models for determining the cost of capital. CAPM is widely used to determine the cost of equity in particular. The underlying theory of CAPM is that stock returns relative…


Investopedia. (2013). Capital asset pricing model. Investopedia. Retrieved September 15, 2013 from 

Investopedia. (2013). Digging into the dividend discount model. Investopedia. Retrieved September 15, 2013 from 

Investopedia. (2013). Definition of arbitrage pricing theory Investopedia. Retrieved September 15, 2013 from

Making Video Games Available on USB Instead of CDS
Words: 1077 Length: 3 Pages Document Type: Business Proposal Paper #: 98547674
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Video Games Available on USB Instead of CDS

USB are moveable storage devices and people use these devices to store huge amount of data. These devices are also called flash memory data storage devices. One can also store games in these devices and can directly run these store games.

Normally games are available on CDs or DVDs. But there are many limitations associated with these CDs like most of the games are available on multiple CDs, so carrying these CDs is difficult while on the other hand video games available on USB flash drives are very easy to carry.

USB devices are very useful. People are also using these devices for backing up PS2 games. According to data of 2010, these devices can store data of up to 128 GB (gigabytes). USB drives are also very easy to carry and can be carried even in pocket. The installation process of…



Gerry. "The Benefits Of Portable USB Drives." 26 DEC 2010. 13 JUNE 2011

Plambeck, Joseph. "As CD Salezs Wane, Music Retailers Diversify." 31 May 2010 The New York Times. 13 June 2011

Music Business
Words: 1500 Length: 4 Pages Document Type: Term Paper Paper #: 25919940
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Music Business


In the face of current economic slowdown, no industry is likely to survive if it sticks with its old business models and refuse to adapt to change. Besides economic problems, there are some other factors, which are forcing corporations to adopt new and better business strategies and discard old ones since they are not producing positive results. These factors include political conditions in the country, global rise in terrorist activities and rapid development of technology, most specifically the Internet. With American households and corporations getting wired at lightening speed, it is only logical to incorporate this technology in a new business model to make business strategies produce desired results.

Apart from technological change, companies are also required to focus more on pricing models. It has been noticed that with consumer spending shrinking, only those corporations that have a viable pricing model are likely to stay afloat.…


The Music Industry In a spin, The Economist, Feb 27th, 2003

Frank Rose, The Civil War Inside Sony, WIRED Magazine Issue 11.02 - February 2003

Jon Hilkevitch, FAA predicts airline industry recovery Chicago Tribune March 18, 2003

Shares fall but Easyjet figures grow, Birmingham Post, 01-09-2003, pp 22.

Marketing Plan for Digital Camera
Words: 4433 Length: 13 Pages Document Type: Assessment Paper #: 55292708
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The approach Sony continues to take is one of concentrating on continual process improvement to become more agile and resilient in the face of environmental factors (Olenick, 2010) while at the same time seeking to comply with national requirements for sustainability and green initiatives including supply chain compliance (Svensson, 2009).

Legal Factors -- Sony has a culture that embraces learning as a virtue, and continually strives to gain insights from the experiences of other Japanese companies and their legal and regulatory lessons learned. The case mentioned earlier of Toshiba Machinery Company and their sales of unauthorized milling machines to the ussians decades ago still is a foundational element of Japanese ethical training for managers (Ohishi, Naoto, 1993). As the United States and other western nations have continually seen the level of compliance and reporting escalate up through government edict, Sony has continually had to increase its focus on contract management…


Marketing of Small and Medium Sized High Tech Companies. Journal of Euro - Marketing, 12(2), 5-27.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Business Line: MARKETING: TV, laptop to lead Sony sales. (2010, December). Businessline.

Luis J. Callarisa Fiol, Miguel a. Moliner Tena, & Javier Sanchez Garcia. (2011). Multidimensional perspective of perceived value in industrial clusters. The Journal of Business & Industrial Marketing, 26(2), 132-145.

Corporate Business Marketing Structure Analysis of the
Words: 1328 Length: 5 Pages Document Type: Essay Paper #: 59908611
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Corporate Business Marketing Structure

Analysis of the Sony Corporation's Market Structure

Sony Corporation is a leader in consumer and professional electronics around the world. It is a company founded in Japan in 1946 with headquarters in Tokyo, Japan. Sony produces a variety of products such as cameras, headphones, speakers, and more. Sony Corporation also generates a great deal of income in the entertainment industry, distributing media such and film and television. It is a brand recognized for quality worldwide. This is a company that makes business partnerships that are prudent and profitable. Japanese cultural and economic histories influence and contribute to Sony's market structure and general success.

Sony is heavily involved with audio recording and engineering technologies. It is possible to construct and supply and high caliber, professional recording studio using only Sony products. This corporation has an outstanding reputation for its cameras. Sony produces numerous consumer cameras, lenses, and…


Barrett, Jimmy, Mike Bridges, Steve Day, Matt Klingman, & Chris Mattie. Sony Inc. [Webpage] , 2011, [cited 2011]. Available from

Hacker Mitigation and Culture in the International Systems
Words: 2409 Length: 7 Pages Document Type: Research Paper Paper #: 87369052
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Hacker Culture and Mitigation in the International Systems

The explosion of the internet technology in the contemporary business and IT environments has assisted more than 300 million computer users to be connected through a maze of internet networks. Moreover, the network connectivity has facilitated the speed of communication among businesses and individuals. (Hampton, 2012). Despite the benefits associated with the internet and network technologies, the new technologies have opened the chance for hackers to attack the information systems of business organizations and collect sensitive information worth millions of dollars. Each year, businesses have been a victim of cyber-attacks in the United States. As an increasing number of people and businesses own internet-enabled devices, more businesses have become a victim of cyber-attacks, which has become a critical concern in the business and governmental environments. (Hacker news, n.d.).

The objective of this paper is to analyze the cyber incidents of the Sony…


Atkinson, S (2015). Psychology and the hacker - Psychological Incident Handling. Sans Institute.

Christopher, A. & Vasili, M. (2006). The KGB and the World: The Mitrokhin Archive II. Penguin. 41: 120-1.

FBI (2014). Update on Sony Investigation. Federal Bureau of Investigation. USA.

Fotinger, C.S. & Ziegler, W.(2004). Understanding a hacker's mind -- A psychological insight into the hijacking of identities. Donau-Universitat Krems. Commissioned by RSA Security.

Innovation at Virgin Atlantic
Words: 4523 Length: 14 Pages Document Type: Essay Paper #: 70216391
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Product: Xperia Z1 Twist plus ear

Enrolling a product in the market attracts subsequent challenges that seek to examine its validity. Therefore, it is inopportune that modern companies develop products that will seek to minimize issues related to the incorporation. The impetus behind this approach is in the knowledge that a good product might fail because of implementation because of the ever-increasing incorporation problems. This becomes challenging if the product in question is affecting several markets. This report will present a product; Xperia Z1 twist plus ear owned by the Sony roup. The report will specify on considerate techniques on how to enroll the product in the market. The report is segmented into three main sections; firstly, the generation of a new idea. Secondly, this report will second an argument of innovation through the democratizing process. Finally, the report will present brief changes that are instrumental in customizing the product…

Guellec, Dominique, and Bruno Van Pottelsberghe De La Potterie. "The Value of Patents and Patenting Strategies: Countries and Technology Areas Patterns." Economics of Innovation and New Technology 11.2 (2002): 133-148. Print.

McMillan, G. Steven, Alfredo Mauri, and Robert D. Halmilton. "The Impact of Publishing and Patenting Activities on New Product Development and Firm Performance: The Case of the U.S. Pharmaceutical Industry." International Journal of Innovation Management 07.02

(2003): 213-221. Print.

Information Technology Management
Words: 3413 Length: 10 Pages Document Type: Term Paper Paper #: 33668757
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Network Security Management

From the onset, it is important to note that for data to flow from one computer to another, such computers should be interconnected in what is referred to as a network. With such interconnectedness comes the risk of data interception and it is for this reason that network security is considered crucial.

In the recent past, the number of corporations that have experienced attacks on their computing resources has been on the increase. Outages in this case have ranged from denial-of-service-attacks to viruses to other more sophisticated forms of attack. It is important to note that these attacks, which are rarely publicly acknowledged by the affected companies, are coming at a time when organizations are increasingly becoming dependent on information systems and networks to conduct their business. Today, business communications between an entity and the various groups of stakeholders, including but not limited to employees and customers,…


BBC. (2013). Sony Fined Over 'Preventable' PlayStation Data Hack. BBC. Retrieved from 

Canavan, J.E. (2001). Fundamentals of Network Security. Norwood, MA: Artech House.

Cole, E., Krutz, R.L. & Conley, J. (2005). Network Security Bible. Indianapolis, IN: John Wiley & Sons.

Finkle, J. & Hosenball, M. (2014). Exclusive: More Well-Known U.S. Retailers Victims of Cyber Attacks -- Sources. Reuters. Retrieved from

Marketing Audit Is to Analyze
Words: 1312 Length: 4 Pages Document Type: Thesis Paper #: 8454414
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Both firms use an array of distribution channels, focusing on large retail stores. There is an Internet strategy for both, focused on the presentation of information. Xbox also allows users to plug their system into the Internet and play games online. Sony runs a similar program called PlayStation Network. Both of these networks feed into the customer service strategy through the use of memberships. Beyond this, there is little in the way of relationship management.

V. The target of the Xbox website is the mass market. Images typically show families and multi-player scenes to reinforce the idea that the Xbox is for everyone. The main benefit being promoted is fun. There are few specific benefits listed and no testimonials on the website. There is only limited contact information provided. The PlayStation website is more focused on graphics and gameplay - indicative of their premium strategy and targeting of hardcore gamers.…

Works Cited

Sony financial information from Reuters. Retrieved November 13, 2008 at 

Microsoft financial information from Reuters. Retrieved November 13, 2008 at 

No author. (2008). 2008: Essential Facts about the Computer and Video Game Industry. Entertainment Software Association. Retrieved November 13, 2008 at

Pham, Alex. (2008). Games for the Rest of Us. LA Times. Retrieved November 13, 2008 at

Internet Technology Marketing & Security
Words: 1705 Length: 5 Pages Document Type: Research Paper Paper #: 37317434
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On the other hand customers are attracted to online shopping because it's convenient, offers broader selection of commodities, the prices are competitive and a lot of information is accessed. In conducting business between the consumer and the corporate information needs to be provided especially personal data from the consumer's part. We should be careful with the type of information we provide in that case we reduce the risks when security is breached. On the other hand, business should provide privacy policy and program tools to ensure that customer's information is protected from unauthorized parties and enhance customers confidence and loyalty in conducting business Jin, 2010()


Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology:…


Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology: International Conference, SecTech 2011, Held as Part of the Future Generation Information Technology Conference, FGIT 2011, in Conjunction with GDC 2011, Jeju Island, Korea, December 8-10, 2011. Proceedings. New York: Springer-Verlag New York Inc.

Quantum Tunneling Is a Function
Words: 2304 Length: 8 Pages Document Type: Term Paper Paper #: 53098140
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So increased voltage results in a drop in current. As the voltage continues to increase the junction begins to function as a normal diode as electrons travel by conduction through the p-n junction and no longer tunnel through it. Therefore the most important region for operation in a tunnel diode is the negative resistance area.

Used in reverse direction Esaki diodes are called back diodes and act as very fast rectifiers with a zero offset with extreme linearity for power signals and have an accurate square law characteristic in the reverse direction. As back diodes, with reverse bias at high reverse voltage, electrons actually flow in the opposite direction, as electron states on each side of the p-n junction become increasingly aligned, allowing electrons to tunnel through the p-n junction going the opposite direction -- this is called the Zener effect which also occurs in zener diodes.

Above is a…

Works Cited

Barrier Penetration." Hyperphysics. 2006. .

Quantum Tunneling." Canada Connects: Quantum Physics. September 4, 2006.

Sony History: The Esaki Diode." Sony History. 2007. .

Scrupski, Steve. "Wide Application of Esaki Diode Near." Electronic Design. March 6, 2000.

Market Penetration Is One Strategy That Many
Words: 780 Length: 3 Pages Document Type: Term Paper Paper #: 71775278
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Market penetration is one strategy that many businesses consider when they decide to expand their business operation to other regions but within the same market. Market penetration usually involves the establishment of business relationship to other region. With market penetration, businesses will be able to measure their success. For instance, the measure of percentage of sales in different region is one way to determine where a company is harvesting success and where it needs improvement in terms of operation and provision of services.

An example of a company that successfully gains from market penetration is FSI International, Inc., a supplier of surface conditioning equipment and technology for microelectronics manufacturing (FSI-International.COM). Since FSI decided to penetrate the Asian market with direct sales and support, they found a considerable growth in revenue. According to Electronic News Online, 40% of FSI's current sales in 2004 were from Asian customers. This is equivalent to…


2004. FSI Enjoying Greater Asian Market Penetration.

Retrieved on 25 October 2004, from Electronic News Online. Web site: ; industry=Supply+Chain

FSI International, Inc.

Bertelsmann AG Financial Analysis Report
Words: 2449 Length: 6 Pages Document Type: Term Paper Paper #: 70010274
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A high rate of turnover may indicate too strict credit policies or an inability to extend credit. It is the tradeoff between sales and tying up funds in receivables.

Sales to Working Capital - measures the relationship between sales and the working capital of a business. Too high a ratio may indicate an insufficient amount of working capital. Too low a ratio may indicate unproductive assets.

Sales to Total Assets - measures the ability of a business to use assets productively. This ratio may be indicating conditions of excess capacity, inefficient or obsolete equipment, or temporary changes inn demand.

ertelsmann appears to be healthy in terms of short-term liquidity. The Acid Test Ratio is normal for companies of this size and the Current Ratio is higher than normal and indicates that the company should have no trouble meeting short-term financial commitments. The capital structure ratios also appear to indicate that…


Apuzzo, Matt. "Lawsuit: Sony BMG Blacklisted Agent." Associated Press. 1 April 2005. 5 April 2005. 

Bernstein, Leopold a. Financial Statement Analysis. Homewood, Illinois: Ricard D. Irwin Inc., 1978.

Bertelsmann Media Worldwide. 4 April 2005. .

Bertelsmann Media Worldwide. 2004 Annual Report. Blelefeld. 4 March 2005.