Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
In this line of thoughts, star products generate increased amounts of money (due to a strong market share), but also consume high budgetary levels (due to rapid growth rates). Cash cows consume reduced amounts of money and generate less that stars, but are more stable (they are leaders in a mature market). Dogs are products that consume little money, but also generate low levels of profitability - they are often in the stages of decline. Finally, question marks consume large amounts of money and generate little profits; they could either become stars (and then cash cows) or dogs (Net MBA, 2007).
Sony currently manufactures and produces items belonging to all four categories previously mentioned. The Sony Cyber Shot-DSC-W300 BLACK could be considered a cash cow for the simple reason that it generates stable and reliable incomes, but requires minimalist investments. Additionally, the digital camera currently possesses a significant relative market share, meaning that the Sony Corporation can continue to reap the benefits of their leading product on the maturing market of digital cameras (despite the initial requirements of cash cows being present in mature markets, the market of digital cameras is a relatively new industry and it would be false to say that it is fully mature).
4. SWOT Analysis
Strengths - the black color of the digital camera makes it easier for the user to keep the device clean (this is a strength as cleaning instruments cost additional money); the titanium frame is protective of the camera; it has face recognition and can even differentiate between older people and children; the lens stabilize the image; high speed feature which allows for the taking of five pictures per second; three noise reduction opportunities; Smile Shutter technology can make the photograph when the people are smiling; highlight and shadow technologies incorporated; highly responsive; rapid download...
astaccessed on March 19, 2009
References
Kim, K.A., 2002, Global Corporate Finance: Text and Cases, Wiley-Blackwell, ISBN 0631229515
Nellis, D., Parker, D., 2006, Principles of Business Economics, 2nd Edition, Pearson Education, ISBN 0273693069
Wilson, R.M.S., Gilligan, C., 2005, Strategic Marketing Management: Planning, Implementation and Control, 3rd Edition, Butterworth-Heinemann, ISBN 0750659386
2007, the BCG Growth-Share Matrix, Net MBA, http://www.netmba.com/strategy/matrix/bcg/lastaccessed on March 19, 2009
2009, Sony Corporation, Hoovers, http://www.hoovers.com/sony/--ID__41885 -- /free-co-factsheet.xhtmllastaccessed on March 19, 2009
2009, Sony Cyber-shot DSC-W300, Imaging Resource, http://www.imaging-resource.com/PRODS/W300/W300A.HTMl. astaccessed on March 19, 2009
BCG Matrix According to the BCG Matrix, the electronics category is a question mark characterized by low market share, but potential high growth. In this instance, a decision must be made to invest heavily, sell off or invest nothing and generate whatever cash is possible (BCG Matrix). Appliances, on the other hand, are cash cows enjoying high market share, but little growth. Because growth is low, investments should be kept to
BCG Matrix Strategic Management The BCG Matrix: An overview and a hypothetical situation The Boston Consulting Group (BCG) Matrix is an efficient way to visually represent a company's portfolio of goods and services, and provides a way for organizations to evaluate their strategic possibilities. The BCG Matrix classifies a company according to three primary business interests or units (BCG Matrix, 2012, Net MBA). The Matrix is represented in the form of four quadrants:
BCG Matrix, an analytic tool designed and named for the Boston Consulting Group, provides insight into corporate strategy regarding a company's operating units and products. The focus of the matrix is on "market growth and market share of the organization's product portfolio relative to their largest competitor" (NetMBA.com. N.D. PP. 1). Companies should according to the matrix, allocate capital to portfolio investments which are in a fast growing market that
Items such as the potential partner's track record for development efficiency was a definite strength. In contrast, one weakness was the sharing of profits once the product went to market, as well as the fact that our company would not have sole ownership of the product. There was the opportunity to bring the product to market ahead of any potential competitors, plus the opportunity to develop a relationship that
SWOT The BCG index was designed to help managers determine how departments were performing in their company (NetMBA, 2002). The matrix is a simple calculation that labels the departments as a star, question mark, cash cow or dog. These designations have specific meanings as to the market position and cash flow. The company in question has had two departments analyzed using the BCG matrix. The question is to the efficacy
3. Limitation of individual model - synergies obtained by combining strategic analyses models All analysis models presented in the previous chapter represent useful but not exhaustive methods of deciding the future of a company or its products. As there is no perfect model, the joint usage of them might bring most value to the company. Ansoff analysis generally assumes that diversification will bring higher returns when higher levels of risks are undertaken (diversifying