Super Size Me Essays (Examples)

obesity rates were 5% higher among the ninth graders whose schools were within one-tenth of a mile of a pizza, burger or other popular fast-food outlet, compared with students attending schools farther away from fast-food stores" (Rabin 2009).

This indicates that proximity increases weight over time -- again, incrementally, through exposure, not necessarily in a self-imposed binge. By using a wide range of test subjects, the reliability of the results has greater controls than either Spurlock's experiment, or even the experiments by the European Space Agency and the Swedish "Supersize me" study. Its validity is also enhanced by using actual fast food consumers, without trying to replicate 'average' fast food behavior, by stuffing normal weight subjects and forcing them to exercise. Even if one believes that a large proportion of the test subjects have a propensity to be overweight because of genetic factors not controlled by the experiment, the study…

Fighting Obesity in the Courts

Super-Size Me

Legal Issues 101

Fighting Obesity in the Courts

The 'obesity epidemic' has garnered much attention by the news media and western governments over the past decade. Their concern is well founded, because there has been a three-fold increase in the prevalence of childhood obesity in the United States since 1980 (reviewed by Gleason and Dodd S118). According to the results of a survey conducted in 2009 by the Centers for Disease Control and Prevention (CDC) approximately 12.0% and 15.8% of all school-aged children were judged to be either obese or overweight, respectively ("Surveillance Summaries, 28). That's close to 30% of all K-12 students in the United States having a weight problem. Should a weight problem become entrenched in that child's life, their academic performance will suffer and they are at an increased risk for developing significant mental and physical health problems as adults…

Super Size Me is a documentary film from 2004 by Morgan Spurlock. It focuses on what it would be like to consume nothing but McDonald’s fast food for an entire month. That is the outlandish premise of the film—and it is more than likely to appeal to two types of people: 1) the health-nutritionist type of person who will approach the film with type of confirmation bias, expecting his or her point of view about how bad for one’s health fast food is to be fully validated, and 2) the extreme spectator type of individual—i.e., a person who is interested in alternative or fringe experiences, things that go against the status quo, experiences that challenge the establishment, and so on. This documentary appeals to a niche market in this respect; however, in another respect it also tackles one of the fundamental tenets of modern America: fast food is a pillar…

integrons has been driven by the alarmingly rapid appearance of antibiotic resistance among a number of bacteria liked to widespread disease in the last century. These bacteria have become an increasing threat to human health, and have often been featured in the media as "super bugs" that may evade any attempts to control their effects using antibiotic treatments. As a result, research into the genetic mechanisms that these drugs use to acquire genetic resistance has been followed with growing interest. The discovery of integrons may well therefore become known as one of the most important stepping-stones in this research (Rowe-Magnus).

Integrons are simply bacterial systems that allow the bacteria to capture and express DNA from other bacteria. Integrons capture foreign gene cassettes that code for important metabolic functions. Many of these gene cassettes contain genetic material that confers resistance to antibiotic drugs. There are over 70 different antibiotic resistance genes…

McCourt" Is in Session Again

Court is just another day in the life of the McDonald's Corporation as they have spent a good portion of their time in court since 1990. The purpose of this paper is to explore the "McLibel" case in its' different aspects as well as examining the "Super-Size-Me" issue made controversial by the movie entitled just that, "Super-Size-Me. Further, to examine the issues that Australia is presently handling in the educational system in relation to the McDonald's Corporation. Finally to compare and contrast all of these cases or in their various attributes either the same or different.

According to a report from AC Newsnet Online,

one-thirds of Australians are either overweight or obese. The plan for a ban on advertising of junk food during children television hours is expected from the Government as a strategic effort in reducing childhood obesity. According to the report at least…

S. that is no reason to sue the fast food franchises. These lawsuits "are an embarrassment to our legal system, and an embarrassment to the people who are saying they were so dumb not to know they might get fat" (Abrams, 2004). In fact on the day that Abrams wrote that piece for MSNBC the U.S. House of Representatives passed the so-called "Cheeseburger bill" which was legislation to "protect the fast food industry from frivolous lawsuits." (Abrams).

Abrams attacked John Banzhaf, the lawyer that has launched some of the suits against the fast food industry. Abrams says that Banzhaf is wrong to link the suits against tobacco with the need to sue junk food companies. In the case of tobacco companies, Abrams continues, "people were misled about what was in cigarettes" but the same deception doesn't apply to fast food. "People should know fast food isn't good for you," Abrams…

The energy it stores (?180 Wh kg?1) at an average voltage of 3.8 V is only a factor of 5 higher than that stored by the much older lead -- acid batteries. This may seem poor in the light of Moore's law in electronics (according to which memory capacity doubles every 18 months), but it still took a revolution in materials science to achieve it. Billions of lithium-ion cells are produced for portable electronics, but this is not sustainable as cobalt must be obtained from natural resources (it makes up 20 parts per million of Earth's crust). (Armand & Tarascon, 2008, p. 653).

Fu investigated the lithium-ion conductivities of glasses and glass-ceramics in the LI2O-AlO3-TiO2P2O5 system. Fu's samples revealed high conductivity, albeit when Abrahams and Hadzifejzovic similarly investigated the LI2O-AlO3-TiO2P2O5 glass and glass-ceramic systems, their findings revealed "a maximum room temperature conductivity of 3.98 x 10-6 S/cm in their crystallized…

Change

Using Kotter's 8 steps, the three most significant errors made out of all the change stories presented were: McDonald's failure to create urgency when it implemented its initial menu changes; Kodak's failure to communicate its vision for change; and Fiorina's failure to form a powerful coalition prior to the merger between HP and Compaq Computer Corp. However, it is important to keep in mind that Kotter's approach may not best describe organizational change; its popularity may be more attributable to its usable format than from any evidence that Kotter's approach to change management is superior to competing approaches (Appelbaum et al., 20120).

McDonald's made half-hearted efforts to respond to consumer demands for healthier menu options. However, at that time, it had not seen any reduction in profits because of the perceived lack of nutritional value of its offerings and was not committed to expanding beyond its traditional fast-food repertoire.…

And one cannot stop wondering: in a world where there are enough dangers among which drugs, murders etc., do we really want our children to become addicted to some product even from infancy? In a world where there are other addictive factors such as TV, computer games, fast-food, and which, combined, produce illnesses (both physical and psychical) are we to let our children drink coca cola? Are we to add another product to the list of things which tend to destroy our children health?

eferences

Adams, Mike. "The unauthorized history of Coca-Cola (satire)." January 14, 2005. NewsTarget.com. June 2007. http://www.newstarget.com/003228.html

LaBudde, obert. "Is Coke really bad for you, if so what are the ingredients that make it?" Mar 6, 2001. MadSci Library. June 2007 http://www.madsci.org/posts/archives/feb2001/983940377.Ot.r.html

Leland, Elizabeth. "Addicted to Coke." Sep. 28, 2003. Charlotte.com. June 2007. http://www.acs.appstate.edu/~kms/classes/psy5150/DietCokeAddict.htm

Madison, Josh. "Coke Experiment." 14 December 2003. Joshmadison.com. June 2007. http://joshmadison.com/misc/projects/coke_nail/

Martini, Betty.…

McDonald's strategic issue is a fundamental policy question or challenge affecting an organization's mandates, mission, and values; product or service level and mix; clients, users, or payers; or costs, financing, structure, or management (Bryson, 1995). This paper describes a strategic issue faced by fast food giant McDonald's, which is fighting to maintain its position as a market leader.

McDonald's has built one of the most successful fast food franchises in the world, with incredible growth for over three decades. The company's long-term strategy has focused on uniformity in its product, service, and the consistency of its information systems. However, with a slew of recent challenges, McDonald's learning that times are changing. The company's main new concern is portraying their sense of healthy eating habits and staying ahead of the competition.

McDonald's reached a low point in 2001, when customer-satisfaction surveys revealed that the company was falling well behind its competitors,…

Internal Supply Chain at a Local McDonald's

Description of the company from an Australian market perspective, the products offered in the store visited, and the supply chain in which the store operates

The Australian McDonald's corporate Web site indicates that the company opened its first restaurant in an Australian suburb in 1971 and there are currently almost 800 McDonald's restaurants throughout the country, employing approximately 85,000 people (About us 2011). Although Australian McDonald's typically feature a majority of the standard fare offered at the company's restaurants around the world, some also feature regional specialties as shown in Table 1 below.

epresentative products from a Sydney-based McDonald's restaurant

Meal

Product

Breakfast

Boston deli bagel

NYC benedict bagel

Bacon and egg McMuffin

Bakehouse brekkie roll

osti brekkie wrap

Assorted beverages

Lunch/Dinner

Hamburger/cheeseburger permutations

French fries

Baked fruit pies

McChicken sandwich

Chicken McNuggets

Filet-o-Fish

Various "combo" meals

Various family "dinner box" meals (available…

Addictive Virus" -- later to become the thirteenth chapter of their bestselling book Affluenza -- John De Graaf, David ann, and Thomas H. Naylor engage in a highly rhetorical comparison of addictive shopping to physical addictions such as alcoholism and drug addiction and behavioral addictions like compulsive gambling. It becomes clear shortly into their paper that their purpose is largely alarmist and moralistic, rather than medically or therapeutically intended: none of the authors has any medical or psychiatric credentials. I hope by addressing three aspects of their paper -- their rhetorical strategy, their shifts in focus, and in particular their examples presented as evidence, particularly their closing example -- that I may show the ways in which their thoughts actually confuse rather than clarify issues of behavioral addiction.

The title alone of the essay gives, in miniature, a fair taste of De Graaf et al.'s rhetorical strategy: the phrase "the…

McDonald's: Total ewards

Introduction to and purpose of the organization

Historically, the fast food industry as a whole has a very high rate of employee turnover. Employees tend to be quite transient in their loyalties to these organizations, in part because fast food corporations often make very little investment in their workers and strive to give employees minimal benefits and pay. McDonald's has struggled in recent years with criticism for how it treats its employees. "A reliance on cheap labor has been crucial to the fast food industry's success. It's no accident that the industry's highest rate of growth occurred during a period when the real value of the U.S. minimum wage declined by about 40%…The chains are willing to put up with turnover rates of 300 to 400% in order to keep their labor costs low. It doesn't really matter to them who comes or goes, since this system…

Kotters 8-Step ApproachIntroductionWhen Eric Schlossers (2001) Fast Food Nation: The Dark Side of the All-American Meal hit the stands at the start of the 21st century, it sparked a new need for the fast food industry to reassess itself and make itself more appealing in the wake of the fallout of the books claims. One company that failed to take the publics newfound aversion for the baby-boomer industry was McDonaldsthe restaurant that received most of the books criticism and the restaurant that served as the focal point of the 2004 documentary Super Size Me. Other restaurants like Wendys revamped their menu, their look, and their strategy by introducing a fresher, more wholesome approach to food and food service, offering home style fries, more organic options and more variety in their meals. McDonalds on the other hand doubled down with its commitment to the status quo of fast food. Its stock,…

Brand Reinvention: The New, Old McDonald's

The name McDonald's is virtually synonymous with the idea of 'branding.' The idea of McDonaldization seems to imply the standardization and Americanization of both culture and food. However, the brand image of McDonald's has in fact gone through a number of reincarnations, over the company's long history. One of the most notable shifts occurred when the company shifted from its slogan of "You deserve a break today," or "It's a good time for the great taste," to "Mmm...I'm lovin' it."

During the 1970s, when more and more women were becoming 'liberated' from the stove, and going to work in record numbers, the idea of being not having to slave over a hot stove was seen as a positive benefit of eating McDonald's hamburgers. The idea that it's always a good time to eat burgers and fries similarly stressed the ease and convenience of fast…

This may lean in the future to legal actions from consumers claiming they had not known that the food was not good for their health because the company failed to take the necessary means and inform them.

The situation at hand implies recommendations targeting the problems previously mentioned. First of all, the lack of information about the products can be easily remedied by actually placing that information next to each product. The case study argues that such a measure will actually reduce the number of consumers that currently purchase Wendy's products. I don't believe that is true.

First of all, there have been numerous articles, media information and stories that show that fast-food products are not healthy and encourage obesity, but people still stop and eat in such outlets. The fact that the information will actually be posted next to the hamburger or French fries will not make the customers…

1950, I, Robot is sometimes referred to as a novel, but it is a collection of short stories written over a ten-year period, all but one having appeared in Astounding magazine. There are several characters that do appear in most of the stories, and Asimov had also written connecting passages in order for them to have a more cohesive and episodic flow. The book tells the history of U.S. Robots and Mechanical Men.

In one of the stories, "Little Lost Robot," it is Susan Calvin who is called upon to find the solution. In her first venture away from Earth she travels to HyperBase, where robots and human engineers are endeavoring to create a "hyperatomic" propulsion system in an effort to launch the first interstellar voyages. Due to hazardous radiation conditions necessary for the project the robots' adherance to the Three Laws have been supressed, since before they had been…

Social Media Influence

Monday -- The night before, I browse different style bloggers on the web. So after having looked at Chiara Ferragni's Paris fashion week outfits, I want to start my week off with fashionable outfits. Monday is when I have class all day and see most of my friends. Thus, I set my alarm for extra early so I can take more time for my appearance as I start the week. Inspired by Ferragni, I made an extra effort to style myself by accessorizing my outfits with a hat and an over-sized scarf and lots of jewelry. I felt very comfortable and confident in my appearance: the extra effort paid off.

DAY 2 TUESDAY

Parents

Tuesday - My parents are visiting this week and they are a huge inspiration as everything they wear fascinates and inspires me. My mother has always been interested in fashion and has an…

Annotated Bibiliography

Courtney, Bailey. "Supersizing America: Fatness and Post-9/11 Cultural Anxieties." Journal of Popular Culture 43, no. 3 (2010): 441-462.

Courtney discusses the impact of fast food on the health of Americans focusing on the documentary film "Super-Size Me" that accuses Mcdonald as the major contributor of health effects of American people. According to the author, the obesity is threatening the health of the American society because there is likely to be an increase in the childhood obesity in the nearest future. Thus, the author suggests that Americans should inculcate a diet culture to get thin.

Carla, Rice. "Becoming "the Fat Girl": Acquisition of an Unfit Identity." Women's Studies International Forum 30, no. 2 (2007): 158-74.

Carla explores the theory of feminist poststructuralist of fat that narrates diverse fat women in the Canadian context. The author documents the cultural message regarding fitness and fatness contributing to the perceptions of the…

Again, if the students got it wrong, she will switch the pictures and compliment their efforts either way.

The teacher will then tell the students that while pizza can be all different types of thicknesses in America, in Italy it is usually very thin, almost like a cracker. She will also tell them that in America, pizza is usually round, but in Italy, it is often rectangular in shape. Once again, if the students got it wrong, she will switch the pictures, and compliment their efforts either way.

Lastly, the teacher will tell the children that pizza in America is often loaded with all kinds of crazy toppings, but in Italy, the toppings are much sparser and tend to be just vegetables. Sometimes they don't even have cheese. Again, if the students got it wrong, she will switch the pictures and compliment their efforts either way.

The last part of…

McDonald's Corporation

This is an attempt to study the history and development of one of the great institutions of United States and a part of the images of the country that has spread in the whole world. As is well-known, the dominance of the world by United States came after the Second World War when the traditional leaders of United Kingdom and Germany lost their predominant positions due to the destructions of the war, and the impact of change in economic order due to the freedom of many countries. This was the freedom of the colonies and United States had been one of the first colonies to be free, and the former colony became the leader, along with Russia which was the pathfinder of the failed social and economic structure of communism. It was a contest between the two to prove the relative superiority of the two systems, and the…

Blame the Eater

Zinczenko (2002) discusses the challenges of the pervasive fast food industry. He begins with a personal story of his own childhood and how he gained a considerable amount of weight, as a child of single parents often left to fend for himself at fast food restaurants. He cites statistics that show an increase in Type 2 diabetes related to obesity. Where diabetes in 1969 was the cause of $2.6 billion in health care costs, by 2002, that number had skyrocketed to $100 billion.

Even supposedly "healthy" choices, Zinczenko (2002) argues, aren't healthy. One fast food establishment offers a 150-calorie chicken salad. However, the almonds and noodles that are listed separately are another 190 calories. Still a healthy choice, until you include the 700 calories in the dressing packet that comes with the salad. Add a super-size soda and the lunch comes to more than half the recommended…

Fast food is a phenomenon that has become part of the American way of life during the past few decades. However the convenience of fast foods has resulted in major health issues in the country, as well as in the rest of the world. The prevalence of fast food in American society is evident from the fact that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music ? combined." (Schlosser Eric. 1998)

It is now become common news that obesity has become a major health concern in both developed "Westernized" and less developed countries around the world. One of the major factors that have been blamed for this increase in obesity and obesity related diseases is fast food -- often termed 'junk food."…

Marketing Channels and Methods -- the New Svelte Shape of McDonald's

Objectives & Mission Statement

Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…

Irrational consumption: more is more 'More is more.' Consumers tend to associate 'more' -- as in more volume, larger amounts of a product, and even simply bigger products -- with greater value. Companies have capitalized upon this by using super-sized portions to convey a sense of value, or even charging consumers for the privilege of buying in bulk from so-called 'big box' stores. To encourage sales, companies may keep their packaging the same size while shrinking the actual amount of food within the boxes.

The perception of 'more' being good is particularly manifest in the irrational consumption patterns exhibited by consumers who eat fast food. Fast food is attractive because it offers predictable food, quickly, at an apparently bargain price for its volume. Fast food restaurants emphasize their cheapness by having 'dollar menus' and creating the perception of value. But this 'value' hides many hidden facts, including the cost of…

This act enlarged the labels on the cigarettes, and required that the labels on cigarettes and cigarette ads say things like,."..Cause lung cancer...may complicate pregnancy...quitting smoking now greatly reduces hazards to your health... may result in low birth weight and fetal injury." Yet despite all these attempts to educate, all the package warnings and all the public service ads, we still see that despite the millions of dollars spent on smoking prevention each year, every year sees more and more people taking up the habit, until today death from cardiovascular disease remains the number one killer in the United States, contributed in a great part by smoking. And yet we keep legislating, when then proof shows that what we are doing is not working.

Our discussion of vice-based legislation now brings us to the subject of fattening foods. In 2002, a lawyer in New York filed suit against the four…

Frito-Lay/SunChips Case Study Analysis

Introducing a new product of any kind is risky at best. However, introducing a new snack product to a finicky public could be considered crazy. Frito-Lay, a leader in the snacking industry, was not afraid of that risk. In late October 1989, a team lead by Dr. Dwight R. Riskey, VP of Marketing Research and New Business at Frito-Lay, introduced SunChips to a test market in Minneapolis-St. Paul, Minnesota for ten months. Following is an analysis of the case study describing SunChips performance and potential actions that team could take in moving forward with the product.

Characterizing the snack chip category and Frito-Lay's competitive position

The snack industry recorded sales of $37 billion in 1990 which was a five percent increase over the previous year. Of those sales, $9.8 billion are attributed to snack chips which also show a five percent increase. The industry is obviously…

For that reason, I was looking for alternatives and it was good to see that government has included protein-rich peanut butte as one of the alternatives to meat.

The pyramid has been approved by many but also criticized by some. Though the basic structure is one that nutritionists wouldn't be arguing about but critique has focused on category classifications. In the bread category for example, why haven't the whole grain and high fiber been stressed? White bread is not the same as whole grain bread and since Pyramid was all about healthy eating, it should have mentioned whole grain bread instead of just any kind of bread.

Similarly some people wonder where do most food fall. If you go for apple pie for example, would that be classified as sweet dessert or fruit since it contains apples. People are also uncertain about portion sizes and what size is recommended for…

Such deep discounts on a type of product responsible for such a large percentage of the company's profits will clearly have a negative effect on the company's profit margin.

Thus one of the corporation's key vulnerabilities at the present time is the competition that it faces for bestselling titles from big box retail stores like Wal-Mart. It shold be noted, however, that this race-to-the-bottom-of-the-price war for bestselling books carries risk for other companies as well, as Surowiecki (2009) describes:

Wal-Mart began by marking down the prices of ten best-sellers -- including the new Stephen King and the upcoming Sarah Palin -- to ten bucks. When Amazon, predictably, matched that price, Wal-Mart went to nine dollars, and, when Amazon matched again, Wal-Mart went to $8.99, at which point Amazon rested. (Target, too, jumped in, leading Wal-Mart to drop to $8.98.) Since wholesale book prices are traditionally around fifty per cent off…

So, advertising is not just bad because it lures us into eating unhealthy diets, the diets to lose some of the weight we gain are just as bad. Why? ecause they teach fast weight loss -- lose 10 pounds in two weeks. Is that possible? Yes, but it's usually "water" weight -- that weight that is most quickly put back on when we go back to a normal diet. ut just as the ads and promos don't tell us about all the calories in those RTE cereals and fast foods, when they push the fad diets, they don't mention that "water" weight problem.

And, sure enough, that's why people on fad diets eventually get frustrated. They lose ten pounds in a couple or three weeks, go back to their regular diet, and gain it right back. Eventually, the frustration level reaches a point that they give up and go have…

The purpose of this historiography is to use secondary sources that will make for a greater understanding of my topic and how it relates to American body culture. In the last six decades obese people have faced discrimination in American society because of their physical appearance. Typically, society has categorized obese people as unhealthy individuals; their appearance causes discomfort; they are viewed pessimistically by employers and their career opportunities as a result have been limited. While more than 27% of the American population is obese, the federal government does nothing to prevent employment discrimination against obese or overweight people. The focus of this paper will be to analyze the issue of cultural discrimination against obese and overweight individuals and provide recommendations for changes with regard to the treatment of obese people in society so that they might be more accepted socially and enabled to fit more seamlessly into mainstream American…

"In toy stores, children can become accustomed to food brands early by buying a Hostess bake set, Barbie's Pizza Hut play set or Fisher-Price's Oreo Matchin' Middles game. and, for budding math whizzes, there is a series of books from Hershey's Kisses on addition, subtraction and fractions" (Barboza, 2002).

Of course, the most notorious innovation in fast food, even more so than the Happy Meal, targeted at children, is the Supersized Meal. For people without children, for people for whom taste is not much of an issue, the issue of value often trumps everything. Supersizing means increasing the size of the cheapest parts of the traditional combo meal, the potatoes (starch) and the soda (high fructose corn syrup, cheaper even than real sugar). For only pennies more, people can get much larger portions, but because people tend to eat more food when more food is placed before them, this causes…

The capital requirements together with reserve policies were overhauled with the entry of new leadership and avenues of the company. Moreover, the company had to align compensation with long-term returns. The strategies, which were laid by the company after its revival was to settle the dividends of the purchasers, and pay debts, which had been accrued in payments (Stonehouse, 2004).

Porter's Five Force

The Porter's Five Forces have a great influence of the way McDonald's Company has been operating in the market. Literally, the company has embraced all the five figures making up the Porter's Five Forces. These are the forces, which influence the market as it happened to McDonald's Company. The company faced the threat of new entrants into the market. When the company was introduced, it dealt with different products, most of which were also being produced by some other companies. As such, the company had to shift…

It is often said that 'we eat with our eyes' first, and children are no different. hen hamburgers are in attractive packaging emblazoned with cartoon characters, children will want to eat the burgers more than broiled chicken and whole wheat pasta. Conversely, Cornell's Center for Behavioral Economics in Child Nutrition Programs found that children eat more fruit when the fruit is displayed in attractive baskets rather than in stainless-steel buckets (Aubrey 2011). However, the presence of fast food offerings is too powerful to resist, even when fruit is present. In my own experience, I notice that when children beg to go to McDonald's, they show no interest in the healthier menu. One study of McDonald's located on hospital premises found: "hen apple dippers and milk jugs were on the menu...families rarely ordered them. Apple dippers were purchased by anywhere from 0.3% to 3.6% of kids; milk from 1.1% to 6.6%…

Thus, the idea of a strong, female leader is created through conceptual blending, and the ultimately oxymoronic pairing of unlike words. Something new is created, through the use of cultural, political, religious, and historical references, and of the pairing of these two specific nouns together.

3. Explain what Fauconnier and Turner mean when they assert on page 15, in effect, that, "Metaphor is not just something derived from 'core meaning'?" Are they right? (Please refer to The Way We Think: Conceptual Blending and the Mind's Hidden Complexities by Gilles Fauconnier and Mark Tuner)

Because unlike the literary device or trope of simile, the use of metaphor deploys the verb 'is,' as in, 'hope is a thing with feathers,' in the famous poem of Emily Dickinson of this title, one is tempted to assume that metaphor accesses some core meaning of a word or concept. But as this example shows, the…

.....ethical dilemma you know of, and how it was dealt with by management.

Recently, Harvard Business School itself was involved in an ethical scandal when it turned out its dean might be involved in a gross case of conflict of interest (Galani, 2016). Conflicts of interest similar to this one at HBS happen often in organizations of all sizes. I was recently made aware of a case in which a local organization experienced an ethical dilemma involving a conflict of interest. One member of the board of directors had previously served on the city council, and still retained strong connections with the local community. Because the company was a real estate development company, the organization's leadership came under considerable pressure for what appeared to be a conflict of interest and corruption -- using the former councilman's political ties for facilitating development projects and accepting additional advice and contracts.

When the…

This is, to me, a more egregious crime than the act of aborting.

Therefore, you and Pat make many valid points in supporting the right for the advertisement to be run on television -- and in supporting the content of the ad as well. There is nothing inherently harmful in the Tim Tebow ad.

or is there? eighing both sides, I have evaluated the controversy of the advertisement and came up with several reasons why some Americans might find it to be offensive. I won't generalize and call the opposition "the left," because I believe political beliefs are far too complex to be categorized easily. There are several issues at stake with the ad, which make the ad controversial.

First, the advertisement's greatest strength is its greatest weakness. In being subtle about its true purpose, the advertisement is sneaky. Sure, the ad is not controversial on the surface. That's why…

modernity, the idea of culture and groups has become complex and morphed into an amalgamation of definitions surrounding the idea of just what it is that defines a community. The idea of "community" as a political or sociological concept, has taken on new meaning in the 21st century era of globalization. First, however, it is important to understand the basic idea of community, as well as the political, social and cultural changes that result in a need for a different definition of what community means and how it influences the individual's life.

In general, the idea of community conveys two rather distinct messages. It is often used to refer to a social unit of varying size that shares common values, or a national or international community in which the individuals have something unique or a set of principles and beliefs that are common to most of the group. In science,…

Nursing

When I first met Dan (not his real name), I was a shift nurse filling in for a colleague. I had never before worked with a bariatric patient. His size shocked me at first. What we colloquially call "morbidly obese" certainly applied to Dan, who had to have an emergency tracheotomy due to his hypoxia. Dan was closer to death than he realized when I first encountered him on my rounds. As he came to work with us, he gradually started to fathom the seriousness of his situation. I would say that Dan was in denial when I first met him. Through the course of knowing him, I saw this patient change and grow in dramatic and inspiring ways.

Dan has a super sense of humor, which is the feature that most stood out about him when I worked. It became so that I looked most forward to the…

Jackie Cabasso, executive director of the Western States Legal Foundation, an environmental and disarmament advocacy group, fears that ongoing and developing technology gives the U.S. capacity to design super nuclear armament in the near future, and that by maintaining these "weapons research, development, testing and production capabilities at the laboratories" (Center for Defense Information (1995)) we are providing the breeding ground for a future Apocalypse.

Charles Curtis, Under-Secretary of the U.S. Department of Energy of the Clinton administration, admitted that nuclear weapons research was still ongoing, although this was not directed towards designing new weapons bur rather to sustaining the old. Given the uncertainty of current global affairs, he felt strongly that America's security needs to be in place.

In 1995, a Special Task Force on Alternative Futures for the Department of Energy National Laboratories, also known as the Galvin Task Force met and its specific recommendations regarding the nuclear…

Armstrong's findings additionally relate that due to previous research and the influence of perinatal loss on postpartum depression on partnered relationships. Armstrong states that differences in continued psychological stress between mothers and fathers after a subsequent birth is another area requiring further evaluation. Specifically stated is that it is necessary to evaluate "...the strength of partnered relationships during future childbearing experiences is important to identify any potential influence of the loss on couple, as well as family, outcomes. Understanding possible gender differences may help neonatal nurses and other healthcare providers to recognize couples at risk for discord." (2007)

Neonatal nurses are those who work closely with infants and parents and in the best position to make identification of depression and to pose questions about the individuals symptoms including:

1) mood;

2) appetite;

3) energy or fatigue levels;

4) ability to concentrate; and 5) as well the neonatal nurse is in…

Therefore, it seems as though it would be involved in less negative publicity if it merely concentrated on maintaining and actually improving the locations it already has open -- starting with its domestic ones.

Lastly, it is worth noting that one of the principle points of pride of Wal-Mart is the immense variety of goods it sells. In order to accommodate paying higher wages to unionized employees at the domestic level, it may be prudent to reduce its huge inventory selection, at least at certain locations. For instance, it is routine for Super Wal-Mart's to carry goods and offer products and services that others do not. This practice should be expanded so that the organization stratifies its items by popularity and sales revenue, and reduces the amount of its least profitable items by reserving them for certain, select locations. The goal is to reduce its overhead and divert some of…

AB Inbev's BCG ansoff analysis strategic options. Please avoid marketing product, specific strategic groth a company. In addition I summarise merger advantages/benefits/opportunities disadvantages challenges sussccessful inits bid buy S

Anheuser-Busch InBev: Market analysis

Anheuser-Busch InBev, is the largest brewing company in the United States, boasting some of the most successful brands of alcohol on the market in its portfolio. The BCG Growth-Share Matrix categorizes all business units according to market share and potential for market growth as cash cows, stars, question marks, and dogs, in relation to their largest competitor. 'Cash cows' generate a stable cash flow but are relatively mature in the market. A good example of this would be Anheuser-Busch's Budweiser brand. The Budweiser Clydesdales are some of the most famous brand icons in the world, and Budweiser is widely regarded as the world's most popular beer. Anheuser has strategically emphasized its 'cash cows' in its marketing mix,…

Ayers (2000, p. 4) describes a supply chain as "Life cycle processes supporting physical, information, financial, and knowledge flows for moving products and services from suppliers to end-users." A supply chain can be short, as in the case of a cottage industry, or quite long and complex as in the manufacture, distribution, and sales of automobiles. In fact, the automobile supply chain has its origin in the mining of the iron ore used to make many of its components.

Forward-looking companies and industries are beginning, now, to leverage the communication power of the Internet to improve their supply chain efficiencies. In the same way that early computers offered improved efficiency within the walls of a company, the promise of "Internet Technologies" (IT) now offers potentially far-reaching positive effects throughout a company's entire manufacturing supply chain. If the changes brought about by an "Internet revolution" such as thin-client technology; seamless integration…

Marketing Planning

This marketing plan details Itcorp's business model. It addresses the company's mission, policies, strategies and objectives to achieve profitability. Itcorp's integrated software and hardware solutions for healthcare providers are described at length, as well as objectives for the long-term.

Our company

Itcorp plans to begin operations starting in January 2006. One thing that is unique about Itcorp is how it got its start. In 1988, two partners, Max Renfield and C.L. Rotwang, decided to start Jetson's, a business offering IT solutions to companies in the small to medium size range; in those days, the market was segmented mainly according to size. In the early 1990s, many of the companies Jetson's had been serving had grown to the point that the company's IT solutions were no longer adequate and so the company had to expand its product line to continue to serve these customers (and prevent them from switching…

Keeping a diverse yet well-focused identity across social media platforms yet tactically choosing those platforms that are of true resource advantage to enterprises is again a complex and continuous process, but one that is vital to modern businesses.

espite the recognized importance of social media marketing and the known difficulties of establishing how to effectively engage in these efforts, many businesses do not even attempt to gauge the effects of their social media marketing efforts (Michaelidou et al., 2011). According to Michaelidou et al. (2011), most SMEs utilizing social media marketing techniques are hoping to increase their numbers of new customers, which is a concrete goal that can be more accurately assessed and even individually tracked (individually both by instance of marketing and by individual consumers) via much social media and can therefore be more accurately measured and assessed than many other social media marketing efforts and goals (Michaelidou et…

GE Aviation Division, Aircraft Engines

This paper discusses General Electric Corporation (GE), specifically the arm which focuses on the production of aircraft engines. Until 2005, the GE Aviation division (GEA) operated under the designation of General Electric Aircraft Engines (GEAE). We will analyze GEA from a product standpoint, as well as from a business operations standpoint. We will firstly discuss the beginnings of GE as a maker of aircraft engines. We will discuss some of the products GEA has built which have resulted in its leadership position as one of the world's best makers of aircraft engines. The product related discussion will conclude with a look into what the future may hold related to engine technology and projects that GEA will focus upon. Secondly, we will examine GEA's unique business human resource management model. Specifically, we will examine GE's leadership education organization and its belief in the practice of rotating…

This mass floats through space "unseen and undetected through space. It takes a very long time for a white dwarf to cool enough to become a black dwarf, and many astronomers suspect the galaxy hasn't aged enough for any to have yet formed. If any have formed, it will not be easy to find them" (McGrath). hile space may look like it is not changing from Earth, we can know that it is - even in death. Red dwarf stars are the result of a dying star that is very small - anywhere from 65% to 3% of our Sun's size. Red dwarfs are cool and very faint; however, there are many of them sprinkled throughout the universe. Stars can also die and become brown dwarfs, which are actually pseudostars or "failed stars" (NASA) with not enough gas to fuel the "hydrogen-fusion reaction that powers true stars" (Heckert). Brown dwarfs…

Lipton Tea Can Do That

Term Marketing Project on Lipton Iced Tea

Lipton Iced Tea

Lipton Iced Tea is a beverage launched by Lipton in collaboration with Pepsico. Lipton is an established brand in the tea market while Pepsico has a prominent presence in the soft drink industry.

Ever since the popularity of tea started to grow in the West, particularly in the United States of America, the tea market has evolved through various stages. In order to dominate the market, major tea producers like Lipton, Tetley and Nestea have kept on coming up with innovative varieties of tea. Lipton, which has the reputation of being the most original brand in terms of variety launched cold beverage, Lipton Iced Tea, thus adding a new dimension to the tea market. Lipton Iced Tea enjoys even more popularity after the recent researches stated the healthy benefits of consuming tea. Moreover, the iced…

performed by the student. The case study took place in the classroom environment, as part of the students part time job in Early Childhood Education, where there are normative and special education students present. The case study objectives involved problem solving, strategy implementation, and differentiated instruction. The specific area of focus in the case study is difficulty with literacy or reading.

This was a challenging situation because the case study took place in an Early Childhood Education setting. At this stage, there is not much evidence of literacy. At this point in development, most of the students are emerging as readers. That is not to say that there is no evidence of literacy, as literacy does begin with the identification and memorization of letters. In the classroom where my case study took place, there were a total of fifteen students on any given day. There was usually one leader teacher,…

The administration of J.F.K. determined that the mission and size of the U.S. advisory project must increase if the U.S.-backed government in Saigon was to survive and win the war. While some of Kennedy's cabinet advisors proposed a negotiated settlement for Vietnam similar to one that recognized Laos as a neutral nation, this was not to be. The administration had just suffered diplomatic setbacks and embarrassments in Berlin and Cuba. So that it did not repeat this, the covert military option was used, but unsuccessfully. The war continued to escalate, requiring more U.S. advisors and military and foreign aid. Unfortunately for the U.S., the covert operations to assist the South against North Vietnam escalated in the harassment and landing of covert forces until the U.S. Navy became embroiled in the Gulf of Tonkin incident that sealed the U.S. path to open military involvement in the conflict (ibid.).

Diplomatic options in…

206)

It was likely no accident that Vancouver was chosen as the site of the Globe '90 Conference. The enunciation of such bold guiding principles should of necessity take place in the heart of a region well-known for its environmental treasures. British Columbia's offerings accord with statements of previous tourism conferences in other places. The 1989 conference at The Hague could have had Vancouver Area Tourism in mind when it proclaimed that an, "unspoilt natural, cultural and human environment [was] a fundamental condition for the development of tourism." (Laws, Faulkner & Moscardo, 1998, p. 206)

In British Columbia, eco-tourism is seen as away of bringing together competing interests, not only human and natural, but also human vs. human. f interest to many visitors to the Vancouver Area are the many Aboriginal communities to be found amid the natural landscape. Tourists, who are attracted by the idea of visiting Native villages,…

Indeed, the heightened emphasis on standardized testing and other practices related to No Child Left Behind has created a condition wherein the principal is found to be largely at the center of an array of very inflexible demands. The result is that the principal's performance evaluation is directly connected to the capacity of the school and its students to comport with the standards created by such legislation. Therefore, principals are increasingly finding it necessary to take a hands-on approach to providing leadership in public schools. The degree to which the experience and insight of the mentor can be instrumental in facilitating this capacity is significant.

As Lave & enger (2005) contend, there is a distinctly beneficial impact to the developing educational leader in exposure to a well-suited mentor. This is true at every level of education, where the challenges that can be disruptive are approached with strategies that have been…

The results of this study showed that while teams may have reported using strategies from the same conflict resolution categories, the way that they applied those strategies to resolve different conflicts was often associated with very different patterns of change in performance and satisfaction (Behfar and Peterson, 2008).

There are two interrelated theoretical contributions that this study shows. The first is to provide facts about how teams manage task, relationship, and process conflicts along with the performance and satisfaction tradeoffs associated with choices in conflict resolution strategies. The second is the fact that participant driven categorization of team conflict management does loosely map onto current individual-level conflict management typologies (Behfar and Peterson, 2008).

Additions that can be made to current literature from these results come from comparing management of the three types of conflict between different outcome patterns. The researchers felt that rather than applying mapping on an individual-level of…

The possibility that such attention was paid to these event in earlier times in European cultures is obvious but absent from modern representations of rites of passage. What can be interesting is the correlation between the two rites of passage discussed here, the "sweet 16" party and the Quinceanera and their similarities to weddings. Because weddings are expected to be delayed, more so in U.S. culture but also in Mexican and other cultures, as a mark of good judgment some rites of passage and especially those for girls seem to have become mirrors or proxy weddings, where massive expenses are sometimes incurred and dress is decidedly formal.

It must first be understood that the quinceaneras is actually a religious rite performed in conjunction with a special mass in the oman Catholic Church as well a blessing and a group of ceremonies for the 15-year-old girl, 15 of her friends and/or…

Multiculturalism

Diversity Experience Reflection

My choice for a diversity experience was to volunteer with Autistic children and teens. Autism is a condition that sees a great deal more attention in the press in the 21st century, yet I do not have a direct experience with Autism when it affects so many. I decided instead of reading about or watching a program about Autism that I would learn about Autism experientially. I performed some basic Internet research to find volunteer opportunities in my area. I contacted a few places via email and phone, and secured a session at a Special Education school in Lower Manhattan. The center welcomed my intent to volunteer and said they would make sure I would interact with as many age groups as possible. I volunteered at Hawthorne Country Day School on William Street. It is a center that practices Applied Behavioral Analysis with the students. They…

Academic Profile of Home Schooling - a Case Study

Home Schooling vs. Traditional Educational Methods

Home Schooling Methodology

Focus of the Practicum

Culture

Area of Inquiry

Subject/Topic Areas

Home Schooling as an Alternative

Curricula and Materials Used for Home Schooling

The Success of Home Schooling

Evaluation Design

Conditions for Change

Timeline

Chronology

Legislative Information:

Maryland: A Legal Analysis

State Laws and Regulations - Maryland

Goulart and Travers vs. Calvert County

Home-schooled Kids Find Social Growth"

Home Schoolers in the Trenches"

Home School Academic Advantage Increases Over Time"

Home Schooling." ERIC Digest, Number 95.

Abstract

The Academic Profile of Home Schoolers

Case Study

The focus of this applied dissertation proposal is to examine and analyze home school families' academic environment, the institutional materials they use, and to gain an understanding of their academic success.

Prince George's County Public School System is the nineteenth largest school system in the nation with a…

Low Cost Airline in Thailand

The Study on Improvement of Low Cost Airline in Thailand

Geography of Thailand

Nature of Airlines

Variables under Study

The Profitability of Low Cost Airlines in Thailand

Thai Economy

Operating esults, Selected Airlines, Financial Year 1999

The Economies of Scale Attained By Airline Industry

Human esource Practices

The future of low cost Thailand Airlines

Contrasting Qualities of State Owned and Non-State Owned Airlines

The Study on Improvement of Low Cost Airline in Thailand

Thailand is a global source for customers seeking cheap labor or material inputs. The country is rich in natural resources -- tin, rubber, natural gas, tungsten, and timber being a few examples. The country is a major source for agricultural products1a.

Thailand also has an abundant supply of low-skilled labor with high participation rates in the workforce 86% for males and 67% for females in 1995. At the same time, the country…

There needs to be a balance between spending only the money that is necessary while at the same time making sure that all the necessary milestones and performance measures are met.

Going too cheap on such metrics will lead to inopportune shortages and other calamities while spending too much time or money leads to waste and more pressing and urgent issues getting delayed or even missed. The author of this response would make sure to have all necessary resources and supplies on hand while not being wasteful.

Technology's Effects on Workflow & Article eview

The author of this response has been asked to offer an opinion on the impact of technology on workflow. It is important to use technology as a tool and to use it adeptly but technology is no replacement for common sense and people need to remember that a computer or measurement tool is only as smart…

, 2005). A second airplane design in the replacement program was the 747X, which would have provided better efficiency than the 747-400 with a longer plane body (Norris et al., 2005). Boeing couldn't generate much excitement around the 747X, but the Sonic Cruiser offered stronger appeal (Norris et al., 2005). Continental Airlines was a particularly interested customer, but the feedback from the airlines focused on operational costs (Norris et al., 2005). The attacks of September 11, 2001 (9/11) brought about long-lasting changes in the airlines industry and travel sector. To make matters worse for Boeing, the potential customers for the Sonic Cruiser were U.S. based airlines -- the very airlines that had been most negatively impacted by 9/11. The Sonic Cruiser was officially cancelled by Boeing on December 20, 2002 (Norris et al., 2005). Whether this is attributable to design flaws or simply the dramatically changed economy is not really…