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What is Synthesis Essays (Examples)?

A synthesis essay is a very specific type of research paper, where you are asked to draw upon specific sources to support your thesis. These sources are generally ones that have been assigned as reading for a class or that relate to reading and lectures from your class. The synthesis referred to in the title is the ability to connect these sources to each other to support a unifying theme or idea in your paper.

There are two main types of synthesis essays: argumentative and explanatory. An explanatory synthesis essay helps the reader better understand an idea and is similar to an expository essay. An argumentative synthesis essay uses information gained from the various sources to support an argument. In your introduction, you will make it clear whether you are writing an explanatory or argumentative essay. This is usually done via your thesis statement, which provides a very brief explanation of the goal of your essay.

Because a synthesis draws upon your knowledge of sources, you can expect part of the body of your synthesis to focus on summarizing your sources. Depending on the nature of the essay, you may be summarizing the entire source or simply summarizing one or more of the ideas contained in the source.

In the body of your synthesis essay, you are also going to carry out the goals you outlined in your introduction. For an explanatory essay, you will develop the relationship between the sources and show how they work together to explain your topic. In an argumentative essay, you will focus more on developing the relationship between the ideas expressed in your sources and how, when put together, those ideas support your thesis statement.

The conclusion of your synthesis essay will restate your thesis and then highlight how you have supported that thesis. If you are still confused about the structure of a synthesis essay, we suggest looking through our free example essays for more guidance.

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Celebrity Endorsement Strategy: Nike and Federer Case Study

Using Nike's relationship with Federer as an example, the paper analyzes the use of celebrity endorsement strategy of the brands beginning from choosing the right celebrity figures until the final results of the strategy. Many industries promote their products by hiring the services of influential celebrities who advertise the products in question. The celebrity has to have various characteristics in order to be seriously considered as endorser. The company also has to take various steps to protect itself. The whole process of considering, finding, and finally hiring a celebrity is one that is done incrementally and thoughtfully with the whole, actually, occurring in four stages. Celebrity and brand are closely intertwined. Just as celebrity may profit the brand, the brand also effects the reputation of the celebrity. The company-endorser relationship, in other words, can provide potential benefits to both with both brand and endorser receiving increased attention and both benefitting from deal in various other ways. On the other hand, potential hazards include the fact that the endorser may overshadow the brand, may become involved in public controversy hence tarnishing the brand, and may be too expensive. Ultimately, research shows that the product has to be good to begin with and that The trend seems to be that celebrities are losing the appeal in marketing. A worthwhile product and ad will always attract notice regardless of endorsement. A poor one will fail for the same reason. Nonetheless, given the appeal of celebrities, it is likely that celebrity endorsement will always be around with their accompanying benefits and risks.

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Anne Moody's Coming of Age in Mississippi and Civil Rights

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