Theme Parks Essays Examples

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Thorpe Park the Author Will

Words: 3218 Length: 11 Pages Document Type: Essay Paper #: 44460356

co.uk 2012). These issues can negatively affect the economic impact of the parks operations.

- Visitor Experience and Quality

As noted above, variability can have a huge impact on economics. However, the intangibles of visitor experience and quality have been affected as well. Visitor perceptions have a lot of relationship to the visitor experience and its quality. This is what the attractions sell and it is much more abstract and harder to qualify which is why this critical feature of management is often ignored (Week 8: Visitor Experience 2012). The performance of the attraction itself will have a direct impact upon user experience and satisfaction (ibid). Swarbroke notes "Visitor attractions are at the heart of the tourism industry, they are motivators that make people want to take a trip in the first place (Swarbroke, 2002)."

This author visited the park on March 21th, 2012 and had a chance to play the Swarm, which was operating normally. As for the malfunction incident, they believe that this will have some effect on the number of visitors who want to play the new ride and will affect the park's income. This is due to the payment structure of the park. By paying the…… [Read More]

References:
Bbc.co.uk. (2012). Thorpe Park Rollercoaster Swarm Stops, Leaving People Stuck. Available:  http://www.bbc.co.uk/news/uk-england-17389375 . Last accessed 1 April 2012.

Barkham, P. (2012). M25 is UK's newest tourist attraction. Available: http://www.guardian.co.uk/uk/2012/mar/12/m25-coach-tour-surprise-hit?newsfeed=true. Last accessed 2 April 2012.
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Cedar Point Amusement Park Is

Words: 2447 Length: 7 Pages Document Type: Essay Paper #: 21035206

There is a laser show which marks as the height of every night; the show is located near the Iron Dragon. These come into play when flames, fireworks and other special effects combine to thrill the eyes and ears of those present. The park itself is entertaining it has an expert landscape that designers create stunning flower beds with a range of colors throughout the park this is rivaled by the brightly painted rides and buildings. There are other entertaining options which include the petting farm, feeding the fish that are found in lagoons within the park or even playing the many games that are available along every thoroughfare in the park.

Dinning

There cannot be a visit to cedar amusement park that can be complete without snacks. On offer in the park are fine dining options in the in-site hotels. There are also buffets, fresh home-style french-fries, frozen custard and other treats which are classic to parks. Also available widely in the park are drinking fountains and soda machines that are even available inside ride queues which are of great convenience to the riders.

Visiting the park

The park is usually open between early May and Labor Day, daily…… [Read More]

Resources:
Cedar Point, (2012). New in 2013- GateKeeper. Retrieved November 12, 2012 from http://www.cedarpoint.com/what-s-new

Fox News, (2012). Ohio's Cedar Point Amusement Park Named Best in U.S. Retrieved November 12, 2012 from  http://www.foxnews.com/topics/us/cedar-point-amusement-park.htm 
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Disney Parks Why Do You Think That

Words: 637 Length: 2 Pages Document Type: Essay Paper #: 57292500

Disney Parks

Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong?

Disney Strategic Planning was able to find the optimal mix of income, family composition by key demographics, and favorability of national government to their expansion in each region (Data Monitor, 2004). The one area they had the most trouble with from a cultural and media relations standpoint was Euro-Disney in Paris (Forman, 1998). Disney pressed on however as the potential to attract millions of visitors from the United Kingdom, Germany, Italy and throughout western Europe galvanized their commitment to this market (Kepler, 2005). Tokyo was a completely different experience, with many Disney fans asking for a park to be built there and the per capita income and demographic factors aligning with Disney's most loyal customer bases (Kepler, 2005). Hong Kong is one of the most prosperous regions of Asia and also has an excellent demographic composition for Disney's core marketing and services mix (Fowler, Marr, 2006). These factors led to the rapid development of Disneyland Hong Kong.

2. What particular market characteristics of each of those sites do you think were especially attractive?…… [Read More]

Bibliography:
Data Monitor (2004) -- EuroDisney Profile. Reference Code 16537. Publication Date November 2004. New York, NY

Forman, Janis. 1998. "Corporate Image and the Establishment of EuroDisney: Mickey Mouse and the French Press" Technical Communication Quarterly. Summer 1998, Volume 7, Number 3 (Pages 247-258)
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Disney Parks Disney's International Theme

Words: 768 Length: 2 Pages Document Type: Essay Paper #: 38744559

(Wikipedia, 1) Disney was emboldened in this strategy by the prototype in Japan, though we may now suggest that this effort was significantly aided by the greater interest of the Japanese in Western culture than many in Western Europe. Indeed, the Tokyo site would face few legal barriers, and would succeed momentously with little alteration of its American models required. Here, evidence of a closeness between Japan and the U.S. In terms of modern political and consumer norms suggests little legal obstruction or ethical concern from the Japanese public.

Hong Kong, by contrast, represents a mixed outlook where externalities are concerned. Particularly, the site seems in one regard be designed according to lessons learned from the initial failures in Paris. Namely, the cultural presentation of Hong Kong's Disneyland park and resorts is intended to reflect philosophical, cultural and aesthetic leanings of Hong Kong, rather than of America. This demonstrates the ambition to be viewed less as a westernizing force in Hong Kong, and more as a site adapted to the nature of Hong Kong's cultural norms. With respect to its legal issues, the Hong Kong site has proven to be significantly flaws. Opened in 2005 after a period of protracted…… [Read More]

Sources:
DLP. (2004). Finding a Spot in the Old World. Disney Land Park Info. Online at http://www.dlp.info/History/Chapter2-2.htm.

Plowright. (2006). Disneyland Paris (Euro Disney). About Travel With the Kids. Online at .
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Jurassic Park

Words: 907 Length: 3 Pages Document Type: Essay Paper #: 82491575

Jurassic Park

The famous 1991 novel, Jurassic Park, is based on the subject of a wildlife preserve for dinosaurs. The renowned writer of this novel, Michael Crichton, hoisted the conventional phantom of the revivification of species that have been wiped out from the face of the earth by using conserving DNA samples ("Jurassic Park' 20 Years" C10). The uncontrolled genetic engineering produced outcomes that were not the concern of just the scientists in the novel but are the concern of the whole human civilization (Sharp 507).

Crichton was able to craft a vibrantly dramatic action-adventure story with the Jurassic Park that revolved around the ideas of gluttony and crookedness of science. In this vivid tale of Crichton, an affluent investor builds a theme park that was located on an island off the coast of Costa Rica. The peculiar part of the tale is that the investor hires a scientist to clone real dinosaurs from DNA specimens instead of crowding the park (set in the Jurassic Age) with artificially made-up dinosaurs. He then invites some guests for visiting the island before its official opening. He does so to check and assess the strength, validity, soundness and safety of the cloning experiment.…… [Read More]

Works Cited:
Fisher, B. & Magid, R. "Jurassic Park: When Dinosaurs Rule the Box Office." American Cinematographer June 1993: 37+. Questia. Web. 26 Mar. 2012. .

"Jurassic Park' 20 Years Later: How Close? Film Trilogy about Resurrected Dinosaurs Debuts on Blu-Ray." The Washington Times (Washington, DC) 25 Oct. 2011: C10. Questia. Web. 26 Mar. 2012. .
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Amusement Parks American Youth Have

Words: 369 Length: 1 Pages Document Type: Essay Paper #: 67864765



Our board of directors should sponsor the endeavor because it will give us the opportunity to promote our company and make our name a household word. We will not only enjoy direct revenues from the park but also spillover revenues from increased sales due to advertising. Moreover, through the amusement park we will form new business ties with a wide range of companies, from food and service industries to construction and land development corporations. Our existing business ties will be strengthened. The amusement park will also strengthen our local economy by bolstering the tourism industry, bringing new hotels, restaurants, and other businesses.

The amusement park will be the only one of its kind in the state. I envision a theme park that will promote the symbolism of the Southwest, including rides and games evocative of the Wild West and the glory of the desert. Because an amusement park would improve the health and well-being of our citizens, improve our local economy, and benefit the company financially, I strongly recommend commencing construction immediately.… [Read More]

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Disney World the First Walt Disney Theme

Words: 946 Length: 3 Pages Document Type: Essay Paper #: 49905839

Disney World

The first Walt Disney theme park was Disneyland in Anaheim, California, which opened in 1955. The company had been subject to financial constraints that limited the size of the park, but with the idea proving popular Walt Disney began to search for a site where the company could build a much larger theme park. By the mid-1960s, the concept for what would become Walt Disney World was tested at the 1964 World's Fair in New York. The concept was a success and the company began secretly acquiring land in central Florida. Construction began shortly after Walt Disney died and the Magic Kingdom opened in 1971. The original Walt Disney World configuration consisted primarily of the theme park, but the vision was grander. Over the years, additional properties and businesses were added to the complex. Walt Disney World added Epcot Center (now just Epcot) in 1982 -- an acronym for Experimental Prototype Community of Tomorrow. Later additions included Disney-MGM Studios (now Hollywood Studios) in 1989, Animal Kingdom in 1998, multiple hotels, water parks, the Boardwalk, the Wide World of Sports Complex and several golf courses (Bennett, 2011).

The company has a number of strengths -- its brand name, its…… [Read More]

References:
Bennett, B. (2011). A brief history of the Disney parks. Mouse Planet.com. Retrieved November 6, 2011 from http://www.mouseplanet.com/dtp/archive/other/history.htm

CNN. (2011). Shanghai Disney Resort breaks ground in China. CNN. Retrieved November 6, 2011 from http://edition.cnn.com/2011/Business/04/08/shanghai.disney.groundbreaking/index.html
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Hong Kong Ocean Park Advertising and Promotion

Words: 2935 Length: 8 Pages Document Type: Essay Paper #: 67827009

Hong Kong Ocean Park: Advertising and Promotion Plan

I brand manager a renown consumer product marketing company responsible Hong Kong Macau markets.

Ocean Park has been a well-known brand in Hong Kong since 1977 Ocean Park Hong Kong, 2008.

This advertising promotion plan is for the Hong Kong Ocean Park which has three in-park themed hotels. These hotels are named Ocean Hotel, Fisherman's Wharft Hotel and Spa Hotel Frew, 2005.

Each hotel has its own unique blend of features which make it distinct and present a tremendous opportunity for marketing and particularly advertising. The hotels are set for launch in the last quarter of 2011 in Hong Kong. The total budget is HK$2million which covers all promotional activities for the month of December 2011. This will be used for digital media advertising and billboards. These have been analyzed to be the most cost-effective media for advertising. Hong Kong and Mainland China are mutual in fostering economic development Chu, 2003(, Kong, 1997)

. Thus all campaigns will be run both in Hong Kong and Mainland China.

The campaign is dubbed "Under the sea, up to the sky, on the ground, your first "fabulous" Christmas." This campaign details all aspects of the…… [Read More]

Sources:
http://www.researchandmarkets.com/reports/45563/hotels_in_hong_kong_a_market_analysisACCESS ASIA LTD. 2001. Hotels In Hong Kong: A Market Analysis [Online]. Available: [Accessed 14th November 2011].

CAREY, K. 1992. OPTIMAL HOTEL CAPACITY: THE CASE OF BARBADOS. Social and Economic Studies, 41, 103-126.
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Benedict Park Urban Design and Ed Benedict

Words: 913 Length: 3 Pages Document Type: Essay Paper #: 95309497

Benedict Park

Urban Design and Ed Benedict Park

The story of Ed Benedict Park in Portland, Oregon, is indicative of many of the principles of urban design and the importance of gardening as a discipline, a knowledge area, and a matter of aesthetics. Named for the citizen that dedicated the last years of his life to claiming this publicly acquired space, the land that now contains a skateboard park, a public garden, playground structures and equipment for children, grassy areas for sports play and other recreation, and paved paths lined with trees for joggers and those simply out for a casual stroll. Each of these elements is integrated into the park as part of a cohesive design that takes up the entirety of a large block, and fits into the larger surroundings of Portland, Oregon and the specific area in which the park is isolated as both a well-integrated part of the landscape and a noticeable spot of green escape within a somewhat crowded urban area.

The many different purposes of Ed Benedict park suggest a philosophy similar to that espoused by John Evelyn in his description of the many "universal uses" of public parks and gardens. The skate park…… [Read More]

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Central Park Is a Good

Words: 887 Length: 2 Pages Document Type: Essay Paper #: 76479259

Take the case of skating, for instance. Int the 18th and 18th century, skating was seen as a romantic pursuit where the timorous girl skated whilst leaning on the shoulder of her assistant male. Initially, a separate pond was planned for women and unwelcome men were banned. Park officers maintained 'perfect order' and this included exclusion of all public flirting. How different the park has become today! Not only would the so-called flirtation of then not be considered so now, but contemporary displays of overt love including 'necking' may well have caused their perpetrators to be jailed or penalized in some way.

Even the entire official way in which the park was originally organized with paramilitary salutes totally contradicts contemporary protocol. Today, manners are a relaxed as can be with all demarcation broken down between class and culture and the park being more of a public than a private space.

Even enforcement of care of the park environment is less strict today than it was then. A person, for instance, who walked across freshly planted grass was picked up the police despite the fact that the was a supreme court judge and others who picked shrubs were arrested.

Some of…… [Read More]

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Battery Park City

Words: 666 Length: 2 Pages Document Type: Essay Paper #: 56817468

Battery Park City

Battery Park: Faux apple

Battery Park City, according to author and New York City resident Phillip Lopate, is internationally celebrated as a success, as "a model of waterfront development (Lopate 29). However, it has also been called "a broken promise" (Rogers 2005). "The broken promise to use excess Battery Park City revenues for affordable housing was made in 1989 and has been a bone of contention ever since" (Rogers 2012). Initially, the design of the area was supposed to encompass a residential, business, and industrial complex, but this was scrapped during New York City's fiscal crisis of the 1970s. The new, more aesthetically ambitious design is intended to be an 'anti-urban' creation of beauty that eschews conventional cliches of how to design city buildings (Lopate 30).

The exterior of the final product was striking in its recreation of a prewar New York City ambiance. But what was a delight to the eye, despite the luxury price tag, was not always delightful in terms of the harmony it generated, even for the residents able to pay premium prices for the apartments. The apartments have been described as rather cramped and typical of modern New York City apartments, and…… [Read More]

References:
Lopate, Phillip. Waterfront. New York: Anchor, 2005.

Rogers, Josh. "Renewing the Battery Park City Promise." The Villager, 17. 48 (2005).
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Environmental Themes

Words: 5447 Length: 20 Pages Document Type: Essay Paper #: 33113853

Environmental Themes in Grapes of Wrath

This essay reviews environmental themes from the following five books: Dust Bowl by Donald Worster, The Grapes of Wrath by John Steinbeck, Everglades: River of Grass by Marjory Stoneman Douglas, Killing Mr. Watson by Peter Matthiessen, and River of Lakes by Bill Belleville. This paper discusses the role that culture has played in environmental issues during the past century. Five sources used. MLA format.

Environmental Themes

Humans from the very beginning of their existence have had an impact, for better or worse, on the environment. Man has for the most part tried to control the environment to suit his needs or tastes of the era. Over-grazing, over hunting, ignoring the importance crop rotations, dam building, and toxic dumping, are but a few of the ways man tries to control. Few societies have ever considered any of the above when it comes to the environment. There are a few pockets of them in history and even today, but they are indeed few and far between. Organic farming or sustainable agriculture is the closest that most have come to being simpatico with the environment, to truly understanding the cause and effect of their actions. Money seems…… [Read More]

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Proposal on a Water Park

Words: 604 Length: 2 Pages Document Type: Essay Paper #: 21477040

Building a Water Park

Statement of Work Project- Project Description and Project Product

The project will be to develop a water park. It is both an indoor and outdoor facility. The basic idea is to offer consumers with an assortment of rides throughout the year. We intend to do this, by purchasing a 500 acre property and developing two parts of it. The basic idea is to have enough room to address the current needs and expand in the future. The steps that will be taken include: buying the land, constructing the park, building a following of customers and continuously expanding to meet their needs. The final product will have a heated indoor wave pool. It offers over 30 different slides everyone can enjoy. In the summer, this will be connected with the outdoor pools and slides. (Mill, 2007)

Project Deliverables

The tangible outputs are the access to the rides, the food / beverages, special events and souvenirs. These items will be sold throughout the process of marketing the park. This will encourage someone to visit and enhance their experiences by offering cliental with reasonable prices when they arrive. These two factors and the assortment of rides will help them…… [Read More]

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Viringia Woolf -Or- Mansfield Park

Words: 2151 Length: 5 Pages Document Type: Essay Paper #: 47525887



In Between the Acts, the idea of the general and disordered flow of things is suggested by the form of the narrative itself as well. The play that is set on stage represents the flow of history from its beginning to the present. The play is interrupted often by the audience itself or by the wind, to suggest that the continuum is broken many times. "The wind blew the words away."(Woolf) the words of the actors are completely unintelligible at times, and the wind only carries to the audience the few essential names. The wind itself is another element of the natural world that is effectively used in the imagery of the novel:

The words died away. Only a few great names -- Babylon, Nineveh, Clytemnestra, Agamemnon, Troy -- floated across the open space. Then the wind rose, and in the rustle of the leaves even the great words became inaudible; and the audience sat staring at the villagers, whose mouths opened, but no sound came."(Woolf)

Thus, Woolf employs almost all the natural elements available so as to create the symbolic imagery of the text. The novel itself has a loose structure and an almost non-existent plot. All the ideas…… [Read More]

Resources:
Woolf, Virginia. Between the Acts. http://etext.library.adelaide.edu.au/w/woolf/virginia/w91b/complete.html

Virginia Woolf. Between the Acts. http://etext.library.adelaide.edu.au/w/woolf/virginia/w91b/complete.html
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South Park

Words: 650 Length: 2 Pages Document Type: Essay Paper #: 46556622

South Park

Popular Culture

Social Norms that are challenged in the South Park Show

Season 17 Episode

South Park is a show that is produced by Comedy Central and is notorious for portraying the breaking of social norms. The show has a loyal following that expect to see some sort of shocking behavior by the cast of characters. In fact, South Park was one of the first shows on-air to create this kind of niche in portraying obscene and raunchy content. The show is now on its seventieth season which makes it one of the longest running shows of its type. There are other shows competing for the same demographics, such as the Simpsons, but South Part has established itself in a unique niche and has a loyal following.

The intended audience for the show is most likely younger demographics. However, the show appeals to individuals in many demographics so there may be a considerable wide range of viewers in demographical categories. South Park was chosen because it is a show that I am familiar with and have seen on several occasions. In some episodes, there is rude, vulgar, and obscene content. However, the show is also unique because it…… [Read More]

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Music of Linkin Park Over

Words: 2180 Length: 6 Pages Document Type: Essay Paper #: 87432981

Even the lyrics, which nonetheless maintain the same kind of bubblegum-angst present in nearly any widely successful "alternative" band, manage to surprise simply by the fact that the band seems to have gained a wider vocabulary, both in terms of individual words and the metaphors used. Put another way, burning "like the fire of a thousand suns" is simply a more enjoyable image than "one step closer to the edge / and I'm about to break," even if both convey generally the same theme within either song.

Following the release of A Thousand Suns, Linkin Park has, as it did previously, focused on charity work alongside the writing of the next album a promotional tour. Most recently, the band has played benefit concerts for victims of the earthquake, tsunami, and subsequent nuclear fallout which hit Japan earlier this year, with the first being in Los Angeles alongside the band B'z, a massively popular two-man group from Japan ("B'z, Linkin Park rock fans in Los Angeles to aid disaster-hit Japan" 2011). Following that, the band continued on its promotional tour, beginning its Asian tour by playing in Jakarta, Indonesia, a country it had not been to since the devastating earthquake and…… [Read More]

Sources:
Anonymous. "Linkin Park Awards."AceShowBiz. AceShowBiz.com, 2011. Web. 23 Sep 2011.

http://www.aceshowbiz.com/celebrity/linkin_park/awards.html >.
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Animation South Park Imaginationland South

Words: 892 Length: 3 Pages Document Type: Essay Paper #: 87942700

Foxy is a stereotypical African-American female: a promiscuous, sex-hungry, big-booty, feisty young female. Her kissing the Princess also plays on the norm of lesbian love. The only other female character is a Betty Boop-like washed-up old actress with cellulite who is drawn in black and white. The animation is clever and executed well. The only "Asian" character is a Pokemon-like creature who needs subtitles and who wants to fight all the time. The two male characters include the jock and the closeted homosexual who pines for his girlfriend.

Their interactions are hilarious and so are their characters. Although the stereotypes are harmless, there is a level at which the show may lose its appeal. All the jokes are based on the stereotypes, which means there is little holding the show together beneath the superficial giggles.

3. Futurama: Godfellas

The title of this Futurama episode refers to the Scorsese movie Goodfellas, which is about the Italian mafia. Although "Godfellas" is not about the mafia, a brief scene in the episode does allude to gangsters. Otherwise, "Godfellas" is about the relationship between human beings and God, and the role of God in human affairs. The tone of the episode verges on being…… [Read More]

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South Park Season 19 the Best Yet

Words: 2498 Length: 7 Pages Document Type: Essay Paper #: 75140740

South Park and Popular Culture

South Park is an animated television show that has aired on Comedy Central for nearly 19 seasons, beginning in 1997. It began as an irreverent cartoon show about 3rd graders who used "adult language" and was meant to be for adults with an MA for Mature TV rating. Over time, however, the show began to actually deal with "adult" themes in a more satirical manner than just applying mere irreverence for laughs. The creators of South Park felt that modern society clearly had to be made fun of because it was getting out of hand and their approach made some people think that they were "anti-religion," a charge that they denied, affirming on the contrary that they are not "anti-religion" at all but actually genuinely moved by the faith of others and their ability to find solace and happiness in religion (Parker, Stone) -- an assertion borne out by the ending of a top ten fan favorite episode about Mormons who come to South Park ("Matt Stone, Trey Parker Interview, South Park"). That did not mean they could not satirize particular ideas or the way that people interacted with those ideas. In this spirit, nothing…… [Read More]

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Boondocks and South Park We Are Accustomed

Words: 2258 Length: 7 Pages Document Type: Essay Paper #: 12051226

Boondocks and South Park

We are accustomed to thinking of cartoons -- whether illustrated or animated -- as being a form of children's entertainment. Yet it is worth recalling that for almost nine decades, the Pulitzer Prize committee has annually given a prize for editorial cartooning, highlighting the effectiveness of the medium in delivering intelligent commentary. Moreover, the Pulitzer has sometimes gone to daily "strip" cartoonists rather than those who draw single-frame editorial cartoons for the Op-Ed pages of daily newspapers, most notably Garry Trudeau for Doonesbury in 1975 and Berke Breathed for Bloom County in 1987. It is within this context that Aaron McGruder began drawing The Boondocks in 1999. In an interview with Ted Rall (himself a 1996 finalist for the Pulitzer) McGruder claimed these as particular influences in writing the original daily newspaper version of The Boondocks.:

…this is a hard job, and my goal was just to make deadlines every week. Gatting more and more political helped me get that done. The deadlines are everything in this job, as you know. Sure it would be nice to be Garry Trudeau ("Doonesbury") or Berke Breathed ("Bloom County") and tell these wonderful little stories that weave in politics…… [Read More]

References:
Anderson, Brian C. "South Park Republicans: An Anti-Liberal Bent in Comedy is Growing." Dallas Morning News, 17 April 2005. Print.

Gillespie, Nick and Walker, Jesse. "South Park Libertarians: Trey Parker and Matt Stone on Liberals, Conservatives, Censorship and Religion." Reason, December 2006. Print.
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Statement of Generative Theme

Words: 3233 Length: 12 Pages Document Type: Essay Paper #: 61171367

Teaching Young Americans What it Means to be a Good Citizen

Citizenship education, to give it a name, does not simply belong to the social studies teacher. -- Peter S. Hlebowitsh, Daniel Tanner and William G. Wraga, 2000

Statement of Generative Theme.

Children born today will probably never know a day and age when mankind does not have a permanent presence in outer space, and the world is becoming a much smaller place as the result of innovations in telecommunications, international commerce and transportation. In this changing environment, it becomes increasingly important for young Americans to understand what it means to be a good citizen, and what their responsibilities and obligations are to their local communities and their country. To this end, this paper provides an educational approach for promoting improved citizenship awareness at the community level through a small group approach to learning.

The small group format is particularly appropriate for helping young people learn more citizenship and what it actually means to be an American citizen today. This exercise in citizenship has also assumed new importance today as the United States faces some of the most difficult challenges since the end of World War II in confronting a…… [Read More]

Works Cited:
Beckerman, Marvin, Simon Kim and B. Sue Parks, "Effects of Participatory Learning Programs

in Middle And High School Civic Education," Social Studies, 87 (1996): 171.
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Florida's Islands of Adventure Universal

Words: 1587 Length: 5 Pages Document Type: Essay Paper #: 30695456



Conclusion

Universal expects to continue its growth. It initially spent $60 million to market Islands of Adventure and it appears the investment in advertising has paid off. "We don't need to beat Disney to be successful," said Cathy Nichols, Chairman and CEO of Universal Recreation Group (cited in Beddingfield & Silver). Universal Studies acquired an additional 1900 acres of land a decade ago and could open, in the next five or ten years, two more theme parks, 13,000 more hotel rooms, and perhaps two golf courses (Beddingfield & Silver). The state of Florida is hoping that expansion plans at Universal will continue to bolster its currently sagging economy. Population growth is at a thirty-year low (Grunwald) and the real estate crisis hit the state particularly hard, leading the nation in mortgage fraud. Yet, in 2010, there were still seventy-one million visitors to the state. Port Canaveral is the busiest cruise port in the world, serving 3.5 million travelers a year (Petersen). There is hope that the state's economy will rebound; Islands of Adventure will, Universal hopes, help lead the way to recovery.

Works Cited

Beddingfield, Katherine T., & Silver, Marc. "Scream Parks." U.S. News & World Report.

(1999). 126.18: 62-66.…… [Read More]

Bibliography:
Beddingfield, Katherine T., & Silver, Marc. "Scream Parks." U.S. News & World Report.

(1999). 126.18: 62-66.
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Flags Unfortunately for Six Flags it Looked

Words: 629 Length: 2 Pages Document Type: Essay Paper #: 31388875

Flags

Unfortunately for Six Flags, it looked like the heavy debt burden and the challenges of running a seasonal business, would more than likely sink the company. While many positive changes had occurred that indicated a positive future, it is unlikely that Six Flag was going to have any lasting success immediately. It's true that in 2006 more families were returning to parks and spending more money and that the guest approval rating had reached a five-year high, with employees accomplishing a tremendous amount in what was a very transitional year for the company. Heavy discounts for tickets were eliminated and more aggressive sales techniques were adopted as well. Even though there was an increase in guest spending, something which appeared to continue at a strong pace, and the elimination of deep discounts was there to help re-establish the integrity of the brand and to stop teenagers who don't boost sales in the park from coming -- there were still rather formidable challenges to overcome.

While there were some promising changes that continued to be made, such as the strategic "repositioning Six Flags as a set of themed parks, rather than as a collection of individual amusement parks. They were…… [Read More]

Resources:
Ryan, P.A. (2006). The 2006 Business Turn Around: Six Flags. Internet Mini Case #15
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Disneyland the Fading Premise of

Words: 4481 Length: 13 Pages Document Type: Essay Paper #: 12531605

"

Gane 107) This potentially creates a stifling and an inability of women, the holders of virtue (especially given our imagery the virgin princess) to laugh at a torn dress and an exposed areola the way some European cultures do.

Fashion has become modern sexuality in the sense that it has the function of establishing these qualities or attributes. As everything gets drawn into this system gradually all culture is affected by this specific sexual character, not sex itself but sexualization; by an inverse movement sex itself is influenced by this new sexualization of all spheres, unique to our culture. As it is the feminine body which is the emblem of this process

The standards expressed by the Disneyland Princess are those that pervade the ideal, but do not represent the reality. In Bonbon land though the cow with its nipples frequently showing is not a "real" girl she is a realistic body morph, a normal sized woman endowed with a real set of breasts that are openly seen by the adults and children alike who visit the park.

Do Disneyland and Bonbon land say anything about the national identities associated with the parks?

It would go without saying that…… [Read More]

References:
Auslander, Philip. Liveness: Performance in a Mediatized Culture. London: Routledge, 1999. 29 Apr. 2008

Baudrillard, Simulacra and Simulations. 1983, http://www.stanford.edu/dept/HPS/Baudrillard/Baudrillard_Simulacra.html
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Six Flags Discovery Kingdom Revenue Management

Words: 671 Length: 2 Pages Document Type: Essay Paper #: 49029787

Flags Discovery Kingdom in Vallejo, California wants to implement a new revenue management system, maximizing revenue per customer, per visit and improving overall revenue. There are several tactics that can be utilized to extract the maximum revenue from customers. Some of these will be discussed in this paper. The nature of the business is important here, because amusement parks deal in a perishable good (park capacity). There are many different revenue streams within the park as well, so revenue management policies affect an entire suite of products and services, rather than a single good (No author, 2013).

One revenue management strategy is to foster repeat visits. While some customers travel to visit the park, there is a market of local consumers who might visit the park. Converting occasional visitors from this group into regular visitors can increase revenue substantially. Heo and Lee (2009) note that consumers find revenue management at theme parks to be acceptable, and view it as being similar to how the hotel industry works. The revenue manager faces an interesting decision here, because offering discounts to entice repeat visits means forgoing some income on the gamble that more income will accrue as the result of that decision…… [Read More]

Sources:
Heo, C. & Lee, S. (2009). Application of revenue management practices to the theme park industry. International Journal of Hospitality Management. Vol. 28 (3) 446-453.

Milman, A. & Kaak, K. (2013). Theme parks revenue management. Goodfellow Publishers. Retrieved November 5, 2013 from  http://www.goodfellowpublishers.com/free_files/Chapter%2010-f5d89c30697d8d2cdaed6b944079ed3f.pdf 
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Disney the Affect of Disney

Words: 1794 Length: 5 Pages Document Type: Essay Paper #: 87498970

Disney sets them up, sexes them up, and throws them under the bus when they come of age. But who is complaining? Very few. The fact is celebrity gossip has become an industry unto itself. People love watching stars fall. If Disney can provide the stars, people will watch.

In summation, Disney Corps. has gone from Dumbo to just plain dumb. Yet, the park Walt Disney originated in 1955 holds iconic status in the eyes of many. Some are bothered by that, such as Krystle Becknauld and Tiger Ochocinco, but others like Theresa Giarrusso and Jeff Baham, for the life of them, cannot figure out why Disney haters love to hate. Matt Stone and Trey Parker give the best answer to their query: Disney is an ego-inflated, empty-shelled, soulless conglomerate monolith that hawks "purity" while at the same time destroying it, whether it be by Jonas Brothers rock and roll or imitation Bavarian castles where kids can rot their teeth on cotton candy. Regardless, Disney has its friends and its foes, its admirers and its haters. Plenty of critics are pointing out the corruption of Disney Corps. But many more are resting well, because, after all, their "kids love it."…… [Read More]

Works Cited:
Baham, Jeff. "Dealing with Disney Haters: What's a Disney Fan to Do?"

Examiner.com National, 31 Oct 2009. Web. 14 March 2011.
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Walt Disney World

Words: 622 Length: 2 Pages Document Type: Essay Paper #: 65079993

Walt Disney World in Orlando, Florida opened in 1971 as a simple theme park post-dating Disney Land in Anaheim, California. Over three decades later, Walt Disney World consists of four major theme parks: Animal Kingdom, Disney-MGM Studios, Epcot Center, and the original Magic Kingdom. These four theme parks each offer unique attractions, rides, and events for persons of all ages. Disney Animal Kingdom, the newest of the four major Orlando theme parks, offers a glorified zoo complete with interactive shows and experiences. In 1989, the Disney Corporation opened the Disney-MGM Studios in Orlando, in alignment with their original commitment to supporting the motion picture industry. In 1979, the second theme park to open on Disney grounds in Orlando was Epcot Center, a $1.4 billion project that encompasses both earthly and space travel. Finally, the 107 acre Magic Kingdom, which opened officially in 1971, is the heart of Walt Disney World and contains such famous attractions as "It's a Small World," "Space Mountain," and "Pirates of the Caribbean." Although each of these theme parks offers something different, they all comprise the total Disney Orlando experience.

The newest installment of Walt Disney World, Animal Kingdom, opened in 1998. Rather than offering the…… [Read More]

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Mcdonald's India and Eurodisney After

Words: 2100 Length: 7 Pages Document Type: Essay Paper #: 21615591

external supply.

d) When expanding, a crucial decision refers to the actual place in the foreign country where to open the new operational facility. This should be selected based on the concentration of the target market as well as its access to the location.

e) The fact that the company has been successful in the past does not automatically mean that it will be successful in the future expansion projects. It is crucial to adapt each decision to the specifics of the expansion project.

f) The decision of whether to use a local or a delegated managerial team depends on each situation and should be made after a thorough analysis of the project features and requirements.

g) While it cannot be said that a specific industry or business is recession proof, the McDonald's experience in India has shown that there are still businesses which thrive in times of crisis. It is as such necessary to offer products and services which are necessary and adapted to the respective economic cycle.

h) Neither of specialized literature nor the models of previous market penetrations can offer the secret recipe for success in expansion of the business operations into foreign regions. In other words,…… [Read More]

Bibliography:
Adams, B., 2007, McDonald's strange menu around the world, Trifter, http://trifter.com/practical-travel/budget-travel/mcdonald%E2%80%99s-strange-menu-around-the-world / last accessed on October 13, 2010

Bellman, E., 2010, McDonald's to expand in India, Wall Street Journal, http://online.wsj.com/article/SB124628377100868055.html last accessed on October 13, 2010
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Microeconomic Analysis The Walt Disney Company Why

Words: 1020 Length: 3 Pages Document Type: Essay Paper #: 50180595

Microeconomic Analysis: The Walt Disney Company

Why Walt Disney?

Just a mention of the name, "Walt Disney," stirs up images in the minds of nearly every individual in the western world. From movies to merchandise, theme parks to cruise lines, the Walt Disney Company has been able to create a distinct niche for itself in a variety of markets -- a feat that is certainly no easy task. Headquartered in Burbank, California, The Walt Disney Company is an American multinational media conglomerate, and is the largest media conglomerate in the world in terms of revenue (Siklos, 2009, 1). While, like many American corporations, the Walt Disney Company has had its low-points throughout the years, as well as having been hit by the lingering economic crisis, the fact remains that Walt Disney has consistently remained a company that has the ability to weather any storm. Since its inception as a company in 1923, the Walt Disney name has brought with it an air of relevance and profitability (Disney, 2012, 1). Its ability to remain a dominant force in the American economic landscape, as well as a distinct presence in the world market makes the Walt Disney Company an exceptional example of…… [Read More]

Sources:
Disney (2012). Company History. The Walt Disney Company. Web. Retrieved from:

http://corporate.disney.go.com/corporate/complete_history_1.html [Accessed on 26 February 2012].
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Movie Proposals These Would Be the Mission

Words: 1812 Length: 6 Pages Document Type: Essay Paper #: 7679865

movie proposals. These would be the mission for the firm and its basic proposals, the company's "must" objectives, the company's "want" objectives and the estimated ROI for each of the for movies. This report will evaluate each of the movies as perceived by the four criteria previously mentioned and will subsequently make an overall evaluation and reason the best choice for the company.

The first movie, "My Life with Dalai Lama," perfectly complies with the main ideas of the company's mission. First of all, from a creative point-of-view, the idea to present the life of a personality through the eyes of a snake and through the eyes of other animals befriending him is new, interesting and creatively a positive aspect. Further more, to some degree it is also championing environmental concerns by presenting the role of animals in the life of a personality of 20th century history, bringing the animal regnum closer to human heart.

In terms of the "must" objectives, it covers the first two. Indeed, the project would obviously meet legal, safety and environmental standards, while at the same time compelling with the PG or lower advisory rating criterion: a life about the Dalai Lama is in no…… [Read More]

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Cp-2 Project Performance Report Schedule One Performance

Words: 714 Length: 3 Pages Document Type: Essay Paper #: 9073170

CP-2 Project Performance Report

Schedule One

Performance Analysis

Estimate at Completion

Control Plan

Revised Estimate at Completion

Schedule Two

During roughly midway into the CP-2 project, it was found that the project was running ten days behind schedule and it was already over budget. This is due to the fact that several tasks went over budget as well as a sluggish schedule performance. At this point the project manager fully utilized the resources at hand to bring the schedule back into order. Despite meeting the schedule requirements, the project did go over budget by a marginal amount. This was a result of using extra labor to crash some of the activities.

Schedule One

The original project schedule predicted that the project would be completed on December 19 of 2008. However, on October 1, 2008 the project manager found that he was ten days behind schedule as well as over budget. The actual schedule at this point predicted that the project would be completed on January 2nd of the following year instead of the intended date.

Task Mode

WBS

Task Name

Duration

Start

Finish

Predecessors

Resource Names

Fixed Cost

Manually Scheduled

1.25

Grand Opening

1 day

Fri 12/19/08

Fri 12/19/08

Customer…… [Read More]

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Making Malls Viable Again

Words: 572 Length: 2 Pages Document Type: Essay Paper #: 37141620

Mall of America: A case study

Why has the Mall of America been such a marketing success so far?

Although malls are often criticized as generic entities, the Mall of America has distinguished itself as unique from its competitors not only because of its sheer size but also because of the various entertainment and hospitality options it encompasses. It offers a host of theme parks and 'concept stores' as well as venues for commercial and personal entertainment. It has even spread out into hotels, spas, museum space, classrooms and convention halls. The Mall has the option for smaller entrepreneurs to purchase a kiosk for a limited time to sell their wares, further diversifying the available shopping experiences.

Q2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans?

When the Mall opened in 1992, shopping online was not very common. Now, particularly for traditional 'mall stores' like the Gap, people often search for sales and use the ease of Internet shopping rather than go to a physical store. The Mall's emphasis on the hands-on experience of shopping combined with non-retail event marketing has enabled it…… [Read More]

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Wine Industry Attractiveness in a

Words: 1900 Length: 7 Pages Document Type: Essay Paper #: 82940184

The main advantage Mondavi possesses over Allied Domecq is the fact that it has a series of well established brands, brands which have become well-known to the market through marketing campaigns that ensure that the brand has a distinct identity and unique image. Additionally, in my opinion, until the synergies begin producing results, the tactics of simply buying players on the market needs time to sediment and to become cohesive. From this point-of-view, Mondavi, as a family business first of all, has always being united around a common idea and figure.

4. Morandi basically has two strategic options in 2002: growth through acquisitions, a method that one of the most important competitors has employed, as we have previously seen, and growth through organic development. Morandi has already picked the latter, but we need to go through each of them to point out why this is naturally the best option for the company in the future.

The organic growth relies greatly on the company's core competencies, as some of them were referred to previously. As Michael Morandi and Greg Evans described their plans, organic growth fitted the company because it provided "high-quality wines with strong market positions and excellent management."

The…… [Read More]

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HK Disneyland Hong Kong Disneyland

Words: 2179 Length: 7 Pages Document Type: Essay Paper #: 29174094

In addition, special events should reflect the totality of the target market. Southeast Asian cultures have water splashing festivals for example, which could be used as an attraction to the park. The objective of the festivals should be to drive repeat business, and to give all visitors the sense that they have experienced something special, beyond just the normal park experience.

The third recommendation is to utilize membership clubs. These can not only serve to drive repeat business from locals, but can also serve as outreach to the broader target market area. The use of social networking can assist with this -- the major western sites in most of the region and QZone in the mainland. Membership clubs can receive special offers, but they can also be made aware of events, deals, and changes to the park. Moreover, membership clubs improve customer loyalty as well. They encourage members to focus on one theme park, an essential tactic in today's two-park environment and the three-park environment post-2014.

The fourth recommendation is to constantly review the facilities and programs. The park needs to stay fresh in order to attract repeat business, but also in order to be continually attractive to the target…… [Read More]

Bibliography:
Chiang, S. (2009). Dinkey Disney springs a Shanghai surprise. The Standard Retrieved November 26, 2009 from http://www.thestandard.com.hk/news_detail.asp?pp_cat=11&art_id=91058&sid=26202974&con_type=1

Shen, L., Platten, A. & Deng, X. (2006). Role of public private partnerships to manage risks in public sector projects in Hong Kong. International Journal of Project Management. Vol. 24, 7, 587-594.
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Disney What Do You Think

Words: 977 Length: 3 Pages Document Type: Essay Paper #: 99856952

but, in addition to having to give up a share of profits to partners, it will most likely be more difficult for the company to control expenses such as real estate and labor costs and to standardize operations where desirable.

2. Why do you suppose Disney made no financial investment in Japan, one of $140 million in France, and then one of over $300 million in Hong Kong?

Tokyo Disneyland opened in 1983 and represented Disney's first international park.

Because this was the first international effort, Disney's conservative management was cautious about the park's chances for success (Koepp, 1988). As such, according to Koepp, it allowed Asian investors to finance, build and own the $750 million park. Disney only asked for royalties of ten percent on admissions and five percent of food and souvenirs. Of course, risk concerns turned out to be unnecessary as Tokyo Disneyland was an immediate culture and financial success (Lopez, 2002). Disney has to watch financial benefits accrue mostly to the facility that owned the facility rather than its shareholders.

The company changed CEOs before the Paris effort, replacing conservative Ron Miller with a more aggressive Michael Eisner who wanted the benefits of ownership (Lopez, 2002).…… [Read More]

Resources:
Burgoyne, L. Walt Disney Company's Euro Disneyland venture. http://www.hiddenmickeys.org/Paris/English/LynEuroDisney.html

Disneyland Resort Paris.  http://www.answers.com/topic/disneyland-resort-paris 
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Globalization Offshore Sourcing

Words: 714 Length: 2 Pages Document Type: Essay Paper #: 89197155

Globalization changes the world's cultures, and socio-cultural differences between nations sometimes are an impediment to globalization because of the values and cultural differences held by different cultures. . As globalization continues, more and more ethnic employees with different cultural expectations and paradigms will be hired by American companies. In fact, cultural diversity is one of the key elements in allowing companies to grow globally, to expand into new markets, and to reflect the nature of the demographics of their specific market. This being the case, it is also important that companies not bend so far to the left that it appears that there are policies that favor one group over another. With respect, for instance, to Disney Theme Parks, for instance, cultural differences in diet (some cultures do not allow beef to be served), days of the week (most cultures are not 365/7 day of work), work ethic, dress code, mixing of genders, etc. can impact the entertainment model and expectations of what a Disney experience is. Thus, language barriers, customs, and the ability to understand certain ways of management would definitely be different in a foreign country (Simons, 2007).

Part 2- There are several dimensions to this question, and…… [Read More]

Works Cited:
http://www.theledger.com/article/20070211/NEWS/702110305

Yue, W. (November 2009). The Fretful Euro Disneyland. International Journal of Marketing

Studies. 1 (2): 87-91.
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Transmedia Characters

Words: 612 Length: 2 Pages Document Type: Essay Paper #: 18849418

Irresistible Rise of Harry Potter and the irresistible rise of capitalism

Harry Potter is not merely the title of a children's book series: he is a phenomenon. Although the Harry Potter books are quintessentially 'British' in their setting (a boarding school) and language, they have become internationally popular and turned many non-readers into readers. Harry embodies the ideal childhood hero -- on one hand, he is an orphan, despised and somewhat socially awkward. Yet he is also marked with a special status from birth as a wizard with magical powers. There is a universal appeal to Harry, which explains why he has spawned so many profitable spin-offs, including his own theme park and film series.

However, the reasons for this attraction may not only lie in Harry. The book's showcasing of various cultural attractions such as shopping, succeeding in athletic competition, and the picaresque attention to the details of the fantasy world also simultaneously encourage wonder and conspicuous consumptions amongst the readership. "Retail therapy and sport, substituting for emotional contact -- no wonder so many childlike adults identify with him. And no wonder the Harry Potter industry provides the material goods for the identifiers: the generations are joined through an…… [Read More]

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Defoe's Pyrates Images From History

Words: 2162 Length: 6 Pages Document Type: Essay Paper #: 44359372

But you can substitute the myth with the authentic, amazing, wonderful truth. In the end, I think the truth would make a far better movie."

REFERENCES

Bonanos, C. "Did Pirates Really Say 'Arr'?" Slate Publications. Cited in:

http://www.slate.com/id/2167567

Defoe, D.A General History of the Pyrates. Dover Books, 1999.

McGinnis, R. "The Real Life and Fictional Characters Who inspired J.M. Barre's

Captain Hook." Literary Traveler, 2008. Cited in:

http://www.literarytraveler.com/authors/captain_hook.aspx

Cordingly, David. Cited in: http://www.davidcordingly.com

____. Under the Black Flag: The Romance and the Reality of Life Among the Pirates. Harvest Books, 1997.

Johnson, C. Pirates: A General History of the Robberies and Murders of the Most

Notorious Pirates. Conway Maritime Press, 2008.

Leeson, P. "An Arrghchy: The Law and Economics of Pirate Organizations."

Journal of Political Economy. 115 no 6 (2007): 1049.

Ossian, R. (n.d.) "Book Review: A General History of the Pyrates." Cited in:

http://www.thepirateking.com/books/books_ghp_review.htm

Pennell, C.R. Bandits at Sea: A Pirates Reader. New York University Press, 2001.

Templeton, D. "David Cordingly Skewers the Romantic Myths of Pirate Flicks."

Metro Archive, November-December 1996. Cited in:

http://www.metroactive.com/papers/sonoma/11.27.96/talk-pix-9648.html

Vallar, C. "Pirate Treasure." Pirates and Privateers -- the History of Maritime

Piracy. n.d. Cited in: http://www.cindyvallar.com/treaure.html

Woodard, C. The Republic of Pirates: Being…… [Read More]

References:
Ibid, 11-14, 97-99, 206. See also Cindy Vallar, "Pirate Treasure." Pirates and Privateers -- the History of Maritime Piracy. n.d. Cited in: http://www.cindyvallar.com/treasure.html

Templeton.
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American Politics Through Film and Fiction

Words: 1715 Length: 5 Pages Document Type: Essay Paper #: 19441583

Roger and Me: Automobile Industry

Like All the President's Men, this work is a departure from fiction in film and in novels. Rather than portraying fictional characters in a contrived plot, "Roger and Me" takes us into the lives of actual men and women dealing with the all-too-real problems of the decline of the United States as a world industrial power.

The focus is on the automobile industry, in particular, on one of the early centers of that industry, Flint, Michigan. Major automakers like General Motors have for years been cutting back on production and employment. Now, many of the older plants that have been running at reduced capacity are being closed for good and their workers let go permanently.

Because Flint was heavily dependent on auto making, the effects on the local economy are disastrous. Flint seems to be in the process of turning into a postindustrial ghost town, but the agonies endured by its ordinary people make for a riveting drama.

In stark contrast to the grim realities of the little people are the lives, attitudes, and actions of the auto-industry elite: the pious but elusive Roger Smith and lesser GM

officials; the privileged ladies on the golf…… [Read More]

Resources:
Moore, Michael (Dir.). Roger and Me. Warner Bros, 1989.
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Mixed Up the Numbers I

Words: 951 Length: 2 Pages Document Type: Essay Paper #: 10204337

A five-star hotel that is only rated by two people, does not mean much. Fritch looks for the hotel that has the most individuals who did the rating and with the highest grades. Then he thoroughly reads over the descriptions to make sure they have everything on his "must have" list. He realizes that everyone has different needs -- he could care less if there is a sauna, but he sure wants that workout gym, swimming pool and WiFi in the room. He says he only has been wrong once or twice. One hotel had a lot of raters and stars, but was very noisy (it could just have been the time of the year), and another time the food at a restaurant was "horrible," but it could have just changed chefs.

The fun part is being able to find certain people who have the same quirks as you. There are always other individuals who love cliff diving, or spending a week alone in the jungle, or seeing a different rock concert every night or eating fried eels. Moms and Dads love the Web, because they can get a lot of hints from other parents about how to keep their…… [Read More]

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Total Quality Management a Case Study of a Quality Award Winning Organization

Words: 4161 Length: 15 Pages Document Type: Essay Paper #: 23088335

Awards

Gold Standards

Empowering Employees to Implement an Award Winning Approach

Using TQM to Drive Change and Improve Customer Service

Challenges and Benefits

Total Quality Management: A Case Study of a Quality Award Winning Organization

In today's society, consumers are often seen more as numbers than actual people. Customer service is talked about frequently, but rarely delivered upon. Customer's requests or needs that go beyond what employees typically experience often fall upon the deaf ears of apathetic employees. Complaints are often handled equally as careless. One company, however, has a reputation for being different - Ritz-Carlton Hotels.

The corporation's commitment to customer satisfaction and guest services is apparent in every facet of their business. It is an employee's duty to go above and beyond the call of duty with each and every customer they service. This two-time winner of the prestigious Malcolm Baldridge Quality Award has truly taken customer service to a level head and shoulders above their competition.

This superior level of service did not simply happen by chance, however. The Ritz-Carlton organization has molded their employees into superior service providers with a variety of intensive trainings, merit-based appraisal systems, and continuous reinforcement of the company's commitment to these…… [Read More]

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Alton Towers Is One of

Words: 6064 Length: 15 Pages Document Type: Essay Paper #: 62027544

This analyst adds that Andy Davies of the Tussauds Group that operates Alton Towers reports that park visitors subscribing to the "Magic Moments" DVD "simply see it as a fun souvenir," and adds, "Research shows that our visitors have a positive propensity to purchase these products, providing themselves with a personalized reminder of the day they and their friends and family had at Alton Towers. The system proposed will allow guests to relive their unique day time and time again through personalized digital video footage'" (quoted in Tucker at 10).

These types of innovative marketing initiatives are important for a theme park competing in the United Kingdom today because of the approaching saturation levels that appear to be developing in some regions of the country. For instance, besides the historic attractions that are ubiquitous throughout the United Kingdom, Alton Towers is also in competition with a number of other theme parks and resorts in the area that a part of the Merlin Entertainments Group, including Thorpe Park, Chessington World of Adventures, Sea Life and Legoland Windsor.

A discussion of the nature of international visitors that the attraction receives presently

International visitors to London and its environs have a veritable smorgasbord…… [Read More]

References:
"About Us," 2010. Alton Towers Resort. Retrieved from http://www.altontowers.com/about-us/.

Brown, T., 2007, March 6. "Merlin Will Rival Disney with [Pounds Sterling]1bn Tussauds
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Disneyland in Hongkong a Multinational

Words: 3457 Length: 11 Pages Document Type: Essay Paper #: 95541236



Compliance with Government Regulations and Current Issues - Initially, this joint venture between the Walt Disney Company and the Hong Kong government appeared successful as evidenced by the huge crowd it attracted since its opening on September 12, 2005 (Great Holidays and Hotels 2004, Giezl 2005). The very next day, Park chairman George Mitchell arranged for the opening of a second park in the adjacent lot. The government required an attendance of approximately 10 million visitors a year to approve land reclamation and the construction of a second park. The first and existing Park proved too small for the drones, which flowed into the Park, especially during the Lunar New Year holiday week, so that the gates had to be closed. Many of these visitors came all the way to Hong Kong to see the Park had to climb the fence and walls to get in. They also complained that their advanced ticket sale, which said admission was allowed anytime in a six-month period, was not honored because the Park was too crowded. It seemed that the Park could hold only 30,000 guests. Hong Kong legislators considered Hong Kong Disney's refusal to accept those tickets for entry constituted a breach…… [Read More]

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Disneyland Expansion Recent History Has

Words: 3648 Length: 13 Pages Document Type: Essay Paper #: 8029418



There was little effort to adapt to local culture other than to require the employees to speak English and French (Travel Weekly; 10/24/1994; Godwin, Nadine (http://www.wired.com/wired/archive/10.02/disney.html).

When the park was built outside of Paris the same areas that are in the United States parks are in the Paris parks. There is a Main Street, Discovery area, Frontierland, Adventureland and other familiar areas. The problem became the fact that the areas are specific to the United States with little to no thought to the importance of the local culture and areas.

In addition to the areas being given the same themes and names, the shows remained the same. The shows included the "Buffalo Bill Wild West Show." Twice a night the show put cowboy atmosphere on stage and on the plates.

While this was and still is a very popular genre and theme in the United States it had very little to do with Paris history and the visitors who were from Europe were not impressed.

News coverage consistently told the public that the visitors were underwhelmed and that the local culture was being ignored and the sales continued to drop.

To add insult to injury all of the actors in…… [Read More]

References:
Godwin, Nadine (1994) Disneyland Paris is new address in France for Mickey and Minnie. (Euro Disney renamed) Travel Weekly; 10/24/1994; Godwin, Nadine

Travel Weekly; 10/24/1994; Godwin, Nadine (accesse 8-5-06)
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Shanghai Disney Resort

Words: 3480 Length: 12 Pages Document Type: Essay Paper #: 82156627

Marketing Strategies of the Shanghai Disney Resort

Shanghai Disney Resort

Brief History and Facts

Investments

Target Market for the Shanghai Disney Resort

Demographic Segmentation

Psychographic Segmentation

The Marketing Strategies of the Shanghai Disney Resort

Product Strategies

Integration with the Chinese Culture

Product Mix

The Major Resort Segments

Entertainment and Recreational Facilities

Pricing Strategies

The Most Potential Customer Segment

Why Chinese Market?

Promotional Strategies

Segmentation for Promotional Campaigns

Selection of Promotional Mediums

Place Strategies

Overall Plan of Shanghai Disney Resort

SWOT Analysis

a.

Internal Environment (Strengths & Weaknesses)

b.

External Environment (Opportunities & Threats)

Failed Market Strategy

Successful Market Strategy

Selection of the Chinese Market

Differentiation

Growth Strategy

Critical Analysis and Concluding Thoughts

Appendices

Appendix 1: Introduction

References

Executive Summary

The Shanghai Disney Resort is an upcoming theme park in China. The resort is being built by the world's largest entertainment corporation -- the Walt Disney Company. Consisting of theme parks, hotels, lake, entertainment district, and recreational facilities, the Shanghai Disney Resort is expected to be opened in December 2015. The major target market for this resort is children with age 4-15 years. However, the company will offer numerous entertainment and recreational facilities for the youngsters and adults as well. The…… [Read More]

Sources:
Clow, K.E. & Baack, D. (2009). Integrated Advertising, Promotion, and Marketing Communicaitons, 1st Edition. New Delhi: Pearson.

Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness & Globalization - Concepts, 10th Edition. Mason, OH: South-Western Cengage Learning
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Management the Success and Failures

Words: 1990 Length: 5 Pages Document Type: Essay Paper #: 84009930

The level of the investment also isolated them more in the case of a failure. They paid attention to the wrong details. Disney acted on American views of Europe rather than on native views, which could identify the important cultural differences. It appeared that the managers were too confident in their success to research the small details about European cultures.

In planning Euro Disney there were not any contingency plans put into place. The attitude towards customer habits was very complacent. They assumed that there would be so many customers every day, each staying an average number of nights spending an average amount of money. In America this would have worked because there is already a well established theme park culture. The European market proved to be a lot more unpredictable.

Up until now, Disney's venture into China has been anything but magical. The Hong Kong theme park, which opened in 2005, had a bumpy ride due to early missteps and competition during its first year. Attendance fell 400,000 short of an initial 5.6 million target. The next year, the number of visitors dropped to 4 million. And to add insult to injury, the company in 2007 found an amusement…… [Read More]

Works Cited:
Balfour, Frederik. 2009. "Disney Shanghai: Good for China, Bad for Hong Kong." 28 June,

2010. Business Week. Web.
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Disneyland Hong Kong Opened on

Words: 4530 Length: 10 Pages Document Type: Essay Paper #: 64562537

All of these steps were completed in order for Disney to respect and honor local customs and keep consistent with local values.

3.3 Promotion - Definition and application to tourism operation

One of the more multi-faceted of the 7 Ps, promotion encompasses public relations, analyst relations with the investment community especially for those companies who have publicly-traded stocks or securities, and also includes managing a company's reputation online with social networks. Public relations is responsible for making sure potential customers know what a company has to offer, in addition to keeping stakeholders in the company informed about new product and service developments.

Initial promotions of Disneyland Hong Kong were heavily focused on television throughout the Hong Kong region (Landreth, 2005). These initial advertisements attempted to evoke the same aspirational selling of the original Disneyland, not mentioned that only 22 of the 65 rides were included and only half of the lands were as well. Initial perceptions of the park was that it was much smaller than the first visitors expected it to be (Marr, Fowler, 2006) and it did not have enough interesting or thrill-seeking rides (Balfour, Einhorn, 2009). Most important however was the lacking support for the broader marketing…… [Read More]

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Euro vs Florida Disney Success

Words: 3224 Length: 8 Pages Document Type: Essay Paper #: 92701242

The confidence of Disney was to some extent based on the number of Europeans visiting U.S. Disney parks. The Europeans would be visiting the parks based in U.S. As they were in America but not going to America with the specific motive to pay a visit to the parks. Therefore these figures do not exactly show the popularity of Disney theme parks in Europe. The American Disney Parks are viewed as a part of the American experience and not as a complete holiday destination. All the predictions of attendance are based on parks inside the U.S. And Japan that is also much Americanized. (Euro Disney - Why it failed)

Besides one more striking mistake on the cultural front has been the attention to the wrong details. There will be very few Europeans who will be paying attention to the leather wallpaper when they cannot get their normal breakfast or wine with their meals. This appears to reveal that Disney was acting more on an American viewpoint of Europe rather than a regional view that could identify the vital cultural differences. Besides, the fear regarding offending the sophisticated European preferences implied that Disney forgot that their parks would always be viewed…… [Read More]

References:
Dinechin, Florent de. (1994) "Euro Disney: Marne-le-Vallee, France Earth" Retrieved at http://www.galactic-guide.com/articles/2R56.html. Accessed 3 October, 2005

Disney World Paper" Retrieved at http://homepages.wmich.edu/~j0iskend/disney%20world%20paper.doc. Accessed 2 October, 2005
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CSR and the Disney Company

Words: 2947 Length: 10 Pages Document Type: Essay Paper #: 49064877

Walt Disney Company CSR

The Company

Walt Disney Company began as a small cartoon studio in 1923, produced its first sound-synchronized short five years later, its first full-color cartoon short in 1932 for which it received an Academy Award, and from there the Company catapulted to greatness with hits such as Snow White, Dumbo and Pinocchio. Disney expanded into live-action production, television, theme parks, and global productions over the decades with Walt Disney World among its major attractions, even as it grew the Disney Channel, merged with ABC (in 1996), purchased Pixar in 2006, acquired Marvel Entertainment in 2009 and LucasFilms in 2012 (rebooting the Star Wars franchise).[footnoteRef:1] It appeals to a broad-based audience from young children to older generations, with cross-cultural demographic appeal as well. The vision of the company is to be a "leading diversified international family entertainment and media enterprise," consisting of media networks, parks, resorts, studios, Broadway shows, consumer products (toys, games, books, videos), and interactive media.[footnoteRef:2] [1: Walt Disney Company: About -- History. Web. Accessed 5 Jun 2016 from https://thewaltdisneycompany.com/about/] [2: Walt Disney Company: Our Businesses. Web. Accessed 5 Jun 2016 from https://thewaltdisneycompany.com/about/#our-businesses]

The company employs 180,000 persons in over 40 countries around the world.[footnoteRef:3]…… [Read More]

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Hospitality Management Defining and Observing Hospitality Management

Words: 1950 Length: 4 Pages Document Type: Essay Paper #: 59651519

Hospitality Management

Defining and Observing Hospitality Management

Defining Hospitality Management

The hospitality industry incorporates a broad range of different types of business, all of which have a common characteristics; providing some type of service which has a focus on the services where the provision of hospitality is a central element of the that service, and is a sub-category within the service sector. The industry includes hotels and lodgings, cruise ship companies, restaurants, theme parks and the other fields which may be incorporated in the tourism industry. The Oxford English Dictionary (2013) defines manangment as "the process of dealing with or controlling things or people." Mintzberg (et al., 2011), states that management has four functions; planning, organizing, leading and controlling. Bringing these together, hospitality management refers to the role undertaken by mangers in the hospitability industry; it also refers to the study of the hospitality industry, incorporating all theories, tasks and processes associated with planning, organizing, leading and controlling in that industry (MBA Brief, 2013).

This means hospitality management may include many of the traditional classification of management, including customer services management, human resource management, operations management etc. (Mullins and Dossor, 2013). Within the hospitality industry leader managed in order to…… [Read More]

References:
MBA Brief, (2013), Hospitality Management, accessed at  http://www.mbabrief.com/what_is_hospitality_management.asp  on 21st November 2013

Mintzberg Henry, Ahlstrand Bruce, Lampel Joseph B, (2011), Strategy Safari: The Complete Guide Through the Wilds of Strategic Management, Prentice Hall