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Toy Industry in Hong Kong Hong Kong
Words: 1523 Length: 4 Pages Document Type: Essay Paper #: 39037561
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Toy Industry in Hong Kong

Hong Kong Toy Industry

The world toy industry in the world is growing tremendously and hence the need by many nations to invest in the sector. Among the nations, Hong Kong has been at the lime light, especially for being the leading economy in the industry. In conjunction with the Chinese mainland, the total accountability amount to 75% of the toys manufactured. The success of the operations have been credited to the ever developing market, constant customers, well-organized logistics, knowledge and a broad networking program for the marketing the end products. Famous brands developed for the industry include Playmates, May Cheong, Silverlit, Toy2R and Hot Toys.

Contextually, Silverlit is a family-oriented company but managed through the OEM, ODM and OBM bodies. It is situated in Dongguan but having no manufacturing operations in Hong Kong. Nevertheless, it has a large populous of employees and several branches…

Works Cited

Federation of Hong Kong Industries. Hong Kong Manufacturing SMEs: Preparing for the Future. Industrial Situation Report. 2010.

Strange Roger, Wang Limin and Slater Jim. Trade and investment in China: the European experience. New York: Routledge. 1998.

Solomon, Michael, R. The Truth about what Customers want. Chicago; FT Press. 2009.

Toy Fire Trucks and Diesel Engines I
Words: 1066 Length: 3 Pages Document Type: Essay Paper #: 54493259
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Toy Fire Trucks and Diesel Engines

I have always been fascinated by mechanical equipment ever since I can remember. When I was a child in Jamaica, I remember that we had very few choices of toys to play with compared to children today, especially in the United States. I learned very quickly that it was always going to be up to me to keep my toys working properly and that I would be the one to have to fix them when they broke. Whether it was my bicycle or a small toy truck that had a mechanical motor, I always learned exactly how they worked and I came to understand what every single part of the device did, how it related to every other part of the device, and what would be the result if that part broke or malfunctioned.

I remember the first time that I experienced the satisfaction…

Toy World On the Level
Words: 523 Length: 2 Pages Document Type: Essay Paper #: 95555015
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In this issue, the most effective decision for the company is quite clear. The retooling and reorganization of production machinery and other equipment/processes is also a consideration that makes a shift to level production appear beneficial; different production lines could be run with fewer changes in between, however materials and cash would be made less efficient as manufacturing would occur based on annual sales projections rather than on-demand on terms closer to the actual sales times. Storage and handling processes and costs must also be considered, but client and supplier issues really are not going to be significantly impacted by a change to level production.

Potential Savings

The potential for savings in the move from seasonal production to level production would involve savings in many areas, including over two hundred thousand dollars in savings just in overtime premiums. Other savings will be generated in direct labor costs by reduced costs…

Toying With Success the Todd Mcfarlane Companies
Words: 569 Length: 2 Pages Document Type: Essay Paper #: 19704721
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personality traits do leaders like Todd McFarlane possess that distinguish them from other individuals?

The most obvious characteristic which distinguishes Todd McFarlane from other individuals is his tremendous artistic talent. McFarlane created the famous comic book series Spawn, and has generated a corporate empire based on his cartoon designs and toys. However, there are many talented artists in the world. McFarlane is unique in his ability to design art that taps into his reader's needs and desires without seeming overly commercial. He is also innovative enough to generate three-dimensional toys that are equally striking as his cartoons, and savvy enough to manufacture them to make a profit.

McFarlane merges two distinct personas within his character: artist and entrepreneur. He is able to capitalize upon his talent financially while still remaining true to his craft and not seeming to 'sell out' in the eyes of famously fickle comic book readers who…


Spawn. (2012). Home of Todd McFarlane Toys.

Otis Toy Trains the Proposal by the
Words: 1074 Length: 3 Pages Document Type: Case Study Paper #: 31281718
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Otis Toy Trains

The proposal by the Chinese company JLPTC is attractive in terms of pricing. While price is an important factor and a key success factor in a lot of cases, there are other variables as well that need to be considered. As a consultant, it is important to state down the changes that are expected to take place objectively and then take a course of action based on that.

Some of these factors are how the supply chain will be impacted in terms of sourcing the products, logistics management, contract and service level scenarios, warehousing costs, inventory levels to keep, demand forecasting, level of information sharing as well as reliability, flexibility and responsiveness of the modified supply chain. (Swink, Melnyk, Cooper, & Hartley, 2011)

Discussing each in turn, the quality of the products that JLPTC makes will have to be a top concern, given that one of Otis…


Chopra, S., & Meindl, P. (2009). Supply Chain Management: Strategy, Planning, And Operation. NY: Prentice Hall.

Swink, M., Melnyk, S., Cooper, M.B., & Hartley, J. (2011). Managing Operations Across the Supply Chain. New York: McGraw-Hill Irwin.

Blazing Saddles and the Toy
Words: 1198 Length: 4 Pages Document Type: Term Paper Paper #: 12876777
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An African-American individual and a drunken cowboy actually form a great team as they push back numerous gunslingers and as they manage to get the townsfolk to overcome their racist ideas in order to fight for their homes. When regarding matters from a more dramatic point-of-view, it seems perfectly normal to acknowledge that suffering unites people regardless of their skin color and background.

Richard Donner's film also emphasizes the importance of humor in the face of adversity. Jack rown, the central character in the film, is an African-American individual who is humiliated on a constant basis by his white patrons and who is even related to as being a toy. Donner practically produced an outrageous account, taking into consideration that he made a film about a white man buying and African-American for his son. However, the humorous nature of the motion picture is actually intended to emphasize that it would…

Both films provide interesting information and it is obvious that their directors were primarily concerned in making it possible for viewers to look at racism from a whole different perspective. African-Americans who initially seem unlikely to upgrade their social status eventually succeed to act in disagreement with odds and actually manage to trigger intense feelings in viewers. Their determination is certainly impressive and they are largely responsible for changing people's understanding of society's tendency to discriminate. While stereotypes appear to dominate most of the films' storylines, it gradually becomes obvious that they should not be taken into consideration and that, similar to most characters in the film, viewers have to acknowledge the wrongness associated with differentiating individuals.

Dir. Mel Brooks. Blazing Saddles. Warner Bros, 1974

Dir. Richard Donner. The Toy. Columbia Pictures, 1982

Wal-Mart and the Toy Industry
Words: 1401 Length: 5 Pages Document Type: Term Paper Paper #: 31777699
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The combined sales from al-Mart and Toys 'R Us account for a smaller percentage than these other distribution channels.

Another alternative may be to establish their own category killer store to replace Toys 'R Us. However, this is a risky move and is capital intensive. They would have to make certain that the market would be willing to accept this alternative. This alternative would require a heavy capital outlay and carries the greatest amount of risk. However, it may be a more cost effective alternative in the continuation of marketing research and product development. The costs and benefits of this alternative would have to be weighed against the risk.

In addition to expanding existing distribution channels other than al-Mart, toy manufacturers may wish to develop other distribution channels as well. For instance, they may wish to attempt to entice other retail establishments such as K-Mart, increase holdings in Target, Meijers…

Works Cited

Brown, Eryn (2004, Sep. 12) "

Imagining Toyland Without One of Its Giants," New York Times, pg. 3, 5.

Freeman, R. (2003). Wal-Mart 'Eats' More U.S. Manufacturers. November 28, 2003. Executive Intelligence Review.

Pride, W. And Ferrell, O. (2003). Marketing. Twelfth Edition. Houghton Mifflin Publishers.

Ethical Behaviors of Mattel in the Toy
Words: 1836 Length: 5 Pages Document Type: Essay Paper #: 74340233
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Ethical Behaviors of Mattel in the Toy Industry

The ethicacy of corporate behaviors are influenced by a myriad of factors yet most strongly reflect the internal culture, alignment of leadership to vision, and accumulated trade-offs made by management over years of ethical decisions, trade-offs and outcomes. In the study Mattel, Inc.: Global Manufacturing Principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industry (Sethi, Veral, Shapiro, Emelianova, 2011) the authors successfully provide insights into the moral and ethical dilemmas of operating a multinational corporation (MNC) that is highly dependent on Global Manufacturing Principles (GMP). The life-cycle analysis of company-based code of conduct also illustrates how creating a solid ethical foundation using a Corporate Social esponsibility (CS) platform is only as effective as the aligning of senior management, vision and mission, and manufacturing, sourcing, supply chain and distribution is (Sethi, Veral, Shapiro, Emelianova, 2011). When…


Gordley, J., & Cecil, S. (1998). Good faith and profit maximization. Review of Business, 19(4), 11-17.

Heinze, E. (2010). The meta-ethics of law: Book one of Aristotle's Nicomachean ethics. International Journal of Law in Context, 6(1), 23-44.

Kielsgard, M.D. (2011). Universalism and human rights in the 21st century. Asia Pacific Law Review, 19(2), 155-176.

Machan, T.R. (2004). Aristotle and the moral status of business. Journal of Value Inquiry, 38(2), 217-223.

Lego The Leading Toy Company
Words: 1407 Length: 5 Pages Document Type: Question Answers Paper #: 39139743
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1. How did LEGO become one of the largest in the toy market?
Lego is presently one of the biggest and most renowned toy manufacturers across the globe. The actuality that a product offering as basic as the Lego Brick has continued to be considered pertinent within a progressively more digital world is remarkable. The company had been founded established in 1949 by founder Ole Kirk Christiansen. The main headquarters of the company are situated in Denmark. Over the years, the company has advanced from being a basic manufacturer of playsets made of wood to a conglomerate renowned for the manufacture of board games, plastic toys, books, retail stores, and theme parks.
In contemporary, LEGO is highly renowned for its product offerings utilized by consumers across the globe. The mission of the LEGO Group is to inspire and develop builders of the forthcoming days. On the other hand, the vision…

Fraser, J., Simkins, B., & Narvaez, K. (2014). Implementing enterprise risk management: Case studies and best practices. John Wiley & Sons.
Frigo, M. L., Laessoe, H. (2012). The LEGO Group\\\\'s Four Elements of Risk Management. Poole College of Management. Retrieved from: 
Frigo, M. L., & Læssøe, H. (2014). How can organizations manage strategic risks in a volatile and fast-paced. Implementing Enterprise Risk Management: Case Studies and Best Practices, 93.
Holbrook, E. (2013). Not Just Child\\\\'s Play: Strategic Risk Management at Lego. Risk Management Magazine. Retrieved from: 
Monahan, G. (2008). Enterprise risk management: A methodology for achieving strategic objectives (Vol. 20). Hoboken: John Wiley & Sons.
Segal, S. (2011). Corporate value of enterprise risk management. Hoboken (NJ): Wiley.
Stanton, T. H., Fraser, J. R. S., Simkins, B. J., & Narvaez, K. (2015). Constructive dialogue and ERM: Lessons from the financial crisis. Implementing enterprise risk management: Case studies and best practices.

Race and Social Class in
Words: 1772 Length: 5 Pages Document Type: Term Paper Paper #: 93329578
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In fact, the Toy is considered to be one of the most racist films of all time due to these issues (Sastry).

Blazing Saddles and the Toy approach comedy from distinct perspectives, and although they may have common elements, the differences in their approach to humor, comedy, and race allow the audience to understand why Blazing Saddles is successful in its commentary on society and why the Toy fails miserably at changing people's perspectives about society in a positive way. Brooks's approach to race and social status helps to redefine how blacks were viewed in cinema, and also helps to demonstrate that previous cinematic depictions have been skewed due the control exercised by Hollywood executives. On the other hand, Donner's approach to race and social status ends up being degrading, racist, and further reinforces negative stereotypes of race and social status. It is through these various depictions and approaches that…

Works Cited

Blazing Saddles. Directed by Mel Brooks. United States: Warner Bros., 1974. DVD.

Dirks, Tim. "Comedy Films." AMC Filmsite. Web. 13 April 2013.

Rice, Kathryn. "Race Consciousness and Class Invisibility in American Comedy." Dissident

Voice: A radical newsletter in the struggle for peace and social justice. 4 Sept 2010. Web. 12 April 2013.

Running Head Gender in a
Words: 2572 Length: 7 Pages Document Type: Thesis Paper #: 33753194
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the toys themselves had a distinctly gendered feel.
While the author recalled Legos as gender-neutral, they did not appear
gender neutral in the toy-store setting. Instead, the Lego products were
based on action movies, such as tar Wars and Indiana Jones or else
featured something called a Bionicle, which appeared to be some type of
robot. There were some Legos called Clickits, which were pink and white
and featured teenage-looking cartoon-character girls. However, the Lego
sets from the author's youth, which featured blocks and other features to
build gender-neutral items like towns, simply were not present. Instead,
the Legos seemed less free-form and more structured, and came in boxes to
build specific designs, almost all of them masculine in stereotyping.
The other building materials were similarly gender-differentiated.
While the toy store had apparently gender-neutral building toys like Tinker
Toys and Mega Blocks, they also managed to capitalize on stereotyping.…

Sex Roles, 54 (9/10), 717-726).
Green, V.A., Bigler, R., and Catherwood, D. (2004). The variability and
flexibility of gender-
typed toy play: A close look at children's behavioural responses to
counter-stereotypic models. Sex Roles, 51 (7/8), 371-386.

Marketing Case 8 Global Strategies Critically Evaluate
Words: 1957 Length: 6 Pages Document Type: Term Paper Paper #: 79198343
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Case #8: Global Strategies

Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China

Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods in mainland China were expected to reach $16.9 Billion dollars in 2011, which is a huge market, so G&B is going after some of those Billions. Third, G&B already has 26 stores there, so they are already known in China and G&B already know they can successfully sell in China. Fourth, they can sell a lifestyle of D&G, just as Ralph Lauren did, so that people will buy new products that support that imagined lifestyle.

As we…

Toxic Chemicals Amount of Toxic
Words: 1104 Length: 4 Pages Document Type: Research Paper Paper #: 26423859
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Chlorine is present in many types of PVC plastic.

Bisphenol -- A - this chemical is associated with polycarbonate plastic, which is often used in baby bottles and the lining of plastic food containers. It can lead to hyperactivity in children and it can weaken their ability to learn, as well.

Lead is present in a large percentage of toys, as studies indicate. A consumer group that tests children's toys and other products says, "Lead was detected in 18% (119) of the 669 products we tested. The current federal toy recall standard used for lead material in substrates is 300 ppm. This standard applies only to children's toys - not to any other consumer products. Three percent (17) of products tested had levels above the 300 ppm" (Editors, 2010). They include a list of toys and other children's products with high levels of lead and other chemicals on their Web…


Boulard, G. (2008, October/November). Taking on toys: States are charging ahead with new regulations on children's products even as the president takes action and industry cries foul. State Legislatures, 34, 30+.

Editors (2010). findings. Retrieved 21 Aug. 2010 from the Web site: .

Advertising Ad Analysis Undifferentiated and
Words: 2014 Length: 6 Pages Document Type: Term Paper Paper #: 7449017
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..hile older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information," said psychologist Dale Kunkel, Ph.D., Professor of Communication at the University of California at Santa Barbara and senior author of the task force's scientific report. (Kunkel,, 2004)

The Lego ads, when seen by younger children who "do not understand persuasive intent in advertising," might feel as if the balance of the world really does hang in their hands -- and an older child might be confused by the overlapping techniques of advertising, which blur the lines between advertising with a persuasive ulterior motive to encourage consumption, and entertainment in the form of cartoons. This confusion might be another reason for the greater efficacy of movie and product tie-ins with children's advertising."(Briesch, Bridges, & Kim, 2004) This fact is seconded by…

Works Cited

Briesch, Richard, Eileen Bridges, & Chi Kin (Bennett) Yim. (Nov 2004) "Advertising

Decisions and Children's Product Categories." SMUCox. Retrieved 6 Dec 2006 at 

Campbell, Margaret & Amna Kirmani. (2000). Consumers' Use of Persuasion

Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent." Journal of Consumer Research. Vol. 27. Pp.69-83. Retrieved 6 Dec 2006 at

Business Ethics Concepts and the
Words: 410 Length: 1 Pages Document Type: Essay Paper #: 15840909
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While making false statements about the vehicle's history is certainly deceitful and unfair, those types of statements fall far short of the legal definition of "fraud" because they are not considered material to the sale (Halbert & Ingulli, 2008).

The Toys "" Us situation unfair and unethical but did not violate any laws; in those cases it is strictly up to the company to establish policies to prohibit conduct that is unfair to customers and to the general public. Generally, the law only establishes standards of conduct that are sufficiently unjust that criminal enforcement is appropriate; it is not a substitute for ethical judgment. Those who conform only to the minimum standards imposed by criminal statutes may often engage in conduct that is extremely immoral but not necessarily illegal. Therefore, it is up to the individual to make ethical decisions in many instances. In that regard, social mores and family…


Halbert, T., Ingulli, E. (2008). Law & Ethics in the Business Environment. Cincinnati,

OH: West Legal Studies.

Pricing in Marketing in 2003
Words: 1392 Length: 4 Pages Document Type: Term Paper Paper #: 55975530
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" Green stated loss leaders in particular have a drastic effect on those brands that are deeply discounted in the process. According to Green, when consumers see such deep discounts on specific toy items, there is an assumption that such toys are "fads," or popular only in the short-term. Particularly, if other retailers respond to such deep pricing gashes, as did many retail toy outlets in response to Wal-Mart in 2003, this image of a temporary toy fad is increased. According to Green, such actions can actually cause a toy to 'die,' or become less popular, resulting in less sales for the toy manufacturer (Hotten, 47).

However, such critics fail to note the less partisan view of Wal-Mart's actions, which note the place of such actions in the global capitalist economy (Lohr, C5). As obert B. eich, former labor secretary, noted, Wal-Mart's actions and dealings in business represent the true…


Fox, Mark A. "Market Power in Retailing: The Case of Wal-Mart." Popular Music and Society 28.4 (2005): 501-505.

Gillooley, David. Retail Product Management: Buying and Merchandising. London: Routledge, 2001.

Grant, Lorrie. "Wal-Mart Doesn't Plan to Toy Much With Prices." USA Today 11 Oct. 2004: B8.

Hotten, Russel. "Tough Game for the Big Players in Toys." The Evening Standard 17 Dec. 2004: 46.

Products Liability Research Mattel Inc Is a
Words: 2004 Length: 5 Pages Document Type: Research Paper Paper #: 24464880
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Products Liability esearch:

Mattel Inc. is a company that was founded in 1944 by Elliot and uth Handler that designs, manufactures, and markets a huge range of toy products. The firm is headquartered in California with its core product lines including Hot Wheels die-cast vehicles, Barbie fashion dolls, Disney toys, Fisher-Price preschool toys, and games like Scrabble. While Mattel also manufactures its toy products based on license agreements with movie makers, most of its toys are produced outside its huge market in the United States i.e. Southeast Asia. Actually, the firm's principal manufacturing facilities are located in several countries in Southeast Asia like Malaysia, China, Thailand, Indonesia, and even Mexico. Since its inception, the company has continued to experience significant growth that enables it to generate huge revenues. By 2007, its revenues had grown to $5.97 billion with its three largest customers accounting for 41% of sales across the globe.…


Andersen, M. (2009, October 16). Mattel Settles Lawsuit Over High Levels of Lead in Chinese

Toys. Retrieved June 10, 2012, from 

"CPSC Overview." (n.d.). U.S. Consumer Product Safety Commission. Retrieved from Consumer Product Safety Commission website: 

Lacorte, V.L. (n.d.). Mattel, Inc.: The Lead paint Recall. Retrieved from Tuck School of Business

Product Promotion and Pricing Strategies
Words: 1051 Length: 3 Pages Document Type: Term Paper Paper #: 43235308
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The company was in a difficult position during the previous year, losing significantly to discounter Target or to Wal-Mart and it even had to announce that it may leave the toy industry if things are not likely to improve during the next period of time. In order to "thin inventory," the company came up with heavy discount policies and gift cards to increase the volume of sales.

According to Dhruv Grewal, professor of marketing and retail at abson College, "it's time for Toys R Us to think outside the box." ut analysts say that Toys R Us may need more ideas, such as unique gift card options and co-op branding with other retailers to survive

Another type of policy used by toy retailers is to expand the categories so that people buy at one time, including books, music, video games and DVDs (as an advantageous package). This type of policy…


Wal-Mart doesn't plan to toy much with prices" 

Grant, Lorrie. Wal-Mart doesn't plan to toy much with prices. On the Internet at retrieved October 20

Toddler's Behavior
Words: 1402 Length: 4 Pages Document Type: Term Paper Paper #: 80632319
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Parents Magazine (2008):

I am Toddler, Hear me Roar: Learning to Live With and Love Your Toddler"

The Terrible Twos: A Preview of the Teenage Years

Angry. Opinionated. Possessing a unique will and capabilities. Ready to explore the world, regardless of whether his or her parents think he or she is ready to do so. Although this description may seem to fit the profile of the typical adolescent, it is also a fair description of toddlers as well. Toddlerhood is the first major stage of childhood development when children are learning how to test their limits and stretch and grow as people by taking risks. As any parent knows, every toddler's favorite word is a decided 'no,' usually uttered in a very loud and declarative tone! Parents are often frustrated during this period of their child's development, as they strike a balance between encouraging the toddler's independence while still striving…

Business and Ethics the Business Ethics Checklist
Words: 1694 Length: 4 Pages Document Type: Essay Paper #: 38030525
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Business and Ethics

The business ethics checklist

Organizational Decisions-Making on Substandard Products

Unaccountable products from companies or manufacturers are often regarded dangerous, unsafe and substandard, both by the target consumers and government. Unfortunately, toy products stand among the most affected group of items within the field of production. Sub-standard products are those that do not meet the legal and safety standards and/or qualities set by the pertinent authorities. Such products may result due to failure in quality control during the production process, or failure in legal handling pursuit. According to Cockburn (2005), these are genuine items produced by legitimate manufacturers; however, they do not satisfy the quality disclaimers that the producer defines. It may not be intent of the company to cheat, but may be as a result of problems during the manufacturing process. Thecase of metal whistle herein is thereby regarded to fall under the category of sub-standard products,…


Cockburn, R. (2005). The global threat of substandard products: Why industry and governments must communicate the dangers. Business and Economics.2(4), 302-

Herbert, A. (1999). Administrative behavior. New York, NY: The Macmillan Company.

McDonalds, G. (2004). Corporate social responsibility: Structured decision making. Business Administration,56(3), 124-137.

McPhees, K. (1998). International social concerns into private sector: Decision-making process.Washington, DC: The World Bank.

Large Movie Distributor and a
Words: 1381 Length: 4 Pages Document Type: Term Paper Paper #: 61495464
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Clinique and Sony invested in the Web Sitcom "Sufei's Diary" because they were trying to reach out to their target audience in non-traditional ways. Clinique has a small market share and this is a way to improve the market share by targeting an older, more upscale demographic because Sufei comes from a wealthy family. The Clinque products are actually used in the storyline (called product placement) and due to the popularity of the series, they can get into the minds of potential customers. Additionally, there are a number of other advantages, where the Sony followed this premise by having their products such as televisions and digital cameras used in the show. This is a way for a brand with a lot of competition to differentiate itself. Sony was also the producer of the video series, so they could also have name recognition at the beginning and ending of each…

Marketing Research Can Help Solve
Words: 1777 Length: 6 Pages Document Type: Term Paper Paper #: 92713511
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Devise P and marketing strategies to earn greater trust, typing their performance back to the perceptual maps as a measure of performance. This is also a critical step as it will show the progress over time of selected marketing and P strategies to gain greater trust and credibility back.

Develop Voice of the Customer Programs and aggressively pursue getting channel members involved. Getting customers to have a sense of ownership over the products and also showing the willingness to act on their feedback is also critical for getting the company trusted again, and also ensuring product strategies are aligned with customer needs.

Initiate a Partner elationship Management system to measure the financial implications of both the recall and marketing strategies on the performance of channel partners and resellers.


Associated Press, (2007). Mattel issues new massive China toy recall. etrieved October 9, 2007, from MSNBC Web site:

CM Buyer…


Associated Press, (2007). Mattel issues new massive China toy recall. Retrieved October 9, 2007, from MSNBC Web site: 

CRM Buyer (2005) - Searching for Blue Ocean Strategies. Louis Columbus. September 23, 2005. Accessed from the Internet on October 9, 2007: 

Gartner 2001 - Eight Building Blocks of CRM: A Framework for Success. John Radcliffe. December 13, 2003.

Advertising Is to Make the
Words: 2591 Length: 8 Pages Document Type: Research Paper Paper #: 15920729
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Barbie doll top ten viral commercials as of 2013 rely mostly on You Tube, Dailymotion, Facebook and Twitter.

The third doll brand, subject to this study is Bratz. As evidenced from the four commercials assessed in the course of this study, Bratz deploys a slightly different mode of advertising, which involves marketing adult entertainment to kids. Social psychologists have argued that this strategy is very effective within the realm of modern-day material culture. Adult entertainment, which often involves depiction of violence, sex, strong language and obscenity, has become very popular among children

. For Bratz, one of the most popular commercials involves cowgirls in Texas fighting crime modelled along the risque film group Charlie's Angels. The use of guns to depict violence is central to this commercial, which has since increased the brand's digital reach through pervasive advertising on TV and in the internet. In a similar commercial, Bratz acquired…

Meyers, Laurie. "Dangerous dolls? Psychologists push back against market forces and products that sexualize young girls." American Psychological Association September 2006, Vol 37, No. 8

Eglinton, Kristen Ali Youth Identities, Localities, and Visual Material Culture: Making Selves, Making Worlds New York: Springer, 2013

Doeschka, J. Anschutz and Rutger, C.M.E. Engels. "The Effects of Playing with Thin Dolls on Body Image and Food Intake in Young Girls" U.S. National Library of Medicine

Technology and Society Government and
Words: 695 Length: 2 Pages Document Type: Term Paper Paper #: 54320831
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Discussion 1

Corporations that produce products for children are in a position of great trust. Parents cannot inspect the factories owned by every toy manufacturer, to ensure that the facilities are free from lead or other banned products. Creating a toy for a small child that can be toxic if it is chewed is like leaving a swimming pool open without a fence -- an attractive nuisance something that is inviting children to take a dangerous risk and is therefore illegal.

Discussion 2 different issue arises with toys with small parts that could be hazardous if handled by a very young child but not by an older child. Companies label their toys to indicate if the toy is suitable for young children, and if children under a certain age should not use the toy. Some toys can be dangerous for young children if they are used inappropriately. It is not…

Jack Is a 5-Year 4-Month-Old
Words: 1036 Length: 3 Pages Document Type: Term Paper Paper #: 11612807
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Jack used some elements of guilt surrounding his hospitalization in an attempt to persuade his mother to get him a treat at the cafeteria. This attempt to maintain control over his mother is appropriate to this developmental age according to Erickson's stages of development, and Donna easily managed his request by explaining that his diet was restricted prior to surgery. Jack was able to accept this answer, but continued to request assurances he would obtain the treat later in the day. Jack responded appropriately to all staff requests and his behavior appeared age appropriate and unremarkable. He maintained eye contact with staff and initiated conversation on several occasions.

The staff provided some coloring books and paper for Jack once he was confined to his bed in preparation for surgery. Jack appeared to be able to manage crayons without difficulty and easily wrote his name in block capital letters which were…


Siddiqui a. (1995) Object Size as a Determinant of Grasping in Infancy. Journal of Genetic Psychology, Vol. 156 "http: Marcia, J.E., (1966), Development and validation of ego identity status, Journal of Personality and Social Psychology 3, pp. 551-558

Centers for Disease Control (2000), 2-20 years. Stature for age and weight for age percentiles. Accessed via the Internet at 23 June 2007

I. Personal. 3:551-8, 1966.

Barbie as an Online Tool
Words: 1995 Length: 6 Pages Document Type: Essay Paper #: 53816198
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Nairn sees these Barbies as being tortured to destroy the doll's perfection, but the same children (I have noticed from observing female relatives) may demand a new Barbie, even after treating the old one carelessly.

Additionally, not all Barbies are disposed of. In fact, there is a thriving industry of adults who collect Barbies. These Barbies embody characters from famous old films, new films, or characters from around the world. Even some Barbies marketed at younger girls that are reasonably priced like those of the Twilight series of Barbies, are clearly not disposable. Barbies run the gamut from the cheap to the beautifully coiffured, yet all of them suggest a model of femininity that is similar: adult and girlish at the same time. Even as early as the 1960s, according to the website "Barbie's Career History," Barbie was used to embody 'acceptable' female occupations for young women, including that of…

Works Cited

Buffamonte, Christina. "Barbie's career history." Good Housekeeping. 2008.

June 23, 2010. 

Bindel, Julie. "Con -- Barbie: Dumb blonde or diehard feminist?" The Guardian. December 28,

2008. June 23, 2010.

The Value of Having a Business Plan
Words: 1460 Length: 4 Pages Document Type: Essay Paper #: 85974010
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Entrepreneurship and Small Business

A business plan serves as the blueprint for the business. It explains what the business is, why it works, and how it will compete in the marketplace. As such, it provides some structure for the entrepreneur during the formative stage of the business where the ideas are first being generated and decided upon. The business plan can provide clarity during this stage, and help the entrepreneur to understand all of the different aspects of the business (Millyard, 2016). The business plan also plays a couple of other critical roles in the business.

The first of these roles is that the business plan is an essential element of obtaining financing. Kazoo was able to acquire a $500,000 loan from the bank, and this was only possible because there was a solid business plan in place. The business plan shows potential investors/creditors that the company understands its target…

References (2014). How to find the purpose of your business plan. Retrieved May 3, 2016 from 

Kokemuller, N. (2016). Importance of mission and vision in organizational strategy. Houston Chronicle. Retrieved May 3, 2016 from 

Millyard, K. (2016).What is the importance and purpose of a business plan? Houston Chronicle. Retrieved May 3, 2016 from

Ronnick, D. (2011). 5 reasons why you need a business plan. Inc. Magazine. Retrieved May 3, 2016 from

Rotorcraft the History of Rotorcraft
Words: 4271 Length: 15 Pages Document Type: Term Paper Paper #: 46224522
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By the early thirties the autogiro had a relatively stable control system that used the rotating blades for control of vertical flight at very low speeds

. By the end of the decade, World War II was under way and the United States Military released a request for bids from aircraft manufacturers to design and build a helicopter. Contracts were given to Sikorsky Aircraft in Bridgeport and Platt-LePage in the Philadelphia, and from this the American helicopters were developed.

. American Helicopters

There are four general helicopter designs which have been developed and produced in the United States: the most common being the tail rotor design, more popularly known as the single rotor design, which has one main rotor and a small tail rotor. Other rotor designs produced in America include the tandem rotor design, the syncropter design and the coaxial design

. The single main rotor and a small…

Voracek, D.; Reaves, M.C.; Horta L.G.; Potter, S. (2002).Ground and Flight Test Structural

Excitation Using Piezoelectric Actuators. NASA Flight Research Center.

Banke, S. (2009). Future Helicopters Get SMART. Retrieved from .

Mr Mayor Every Day Our Police Officers
Words: 568 Length: 2 Pages Document Type: Capstone Project Paper #: 22619607
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Mr. Mayor:

Every day, our police officers put their lives on the line to defend law-abiding citizens. It is imperative that a police officer's judgment is trusted, so officers can with full confidence perform their duties and know that they will not be 'second-guessed' when they act in good faith. In this instance, the officer was pursuing a suspect who was apparently armed and dangerous. Given the circumstances of the situation, it was reasonable for him to believe that the suspect was holding a gun. The suspect was behaving in an aggressive and threatening manner. The officer in question did not 'shoot to kill,' but shot to disarm the suspect instead. He had a responsibility not only to his own safety but to preserve the safety of his fellow officers and the safety of the community, as part of his duties.

In this instance, it was fortunate that the officer…


Deadly force. (1998). West's Encyclopedia of American Law. Retrieved:

Mattel Inc
Words: 930 Length: 3 Pages Document Type: Term Paper Paper #: 44288230
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General Economic Environment

Mattel Incorporated's general economic environment in the United States is favorable, since the income distribution among U.S. consumers of Mattel Inc. products are relatively higher compared to other regions where Mattel Inc. is internationally located. For example, Asian consumers purchase relatively less number of Mattel products because of the high costs of these products when they are marketed and sold internationally. Income is also affected in the current social and political states of countries wherein Mattel Inc. sells its products. Because Asian countries tend to have more social and political instability, there is also financial instability as a result. Thus, because of financial instability, income is lower, thereby resulting to lesser consumption of toy products, which is not considered a priority among Asian households and consumers. Therefore, there are higher economic returns for Mattel Inc. For its European, North, and Central America regions compared to Asia-Pacific…


Marketing Spotlight -- Mattel." 2003. Prentice-Hall Inc. Web site. 13 April 2003,162066-,00.html .

Mattel Implements Microsoft Technologies to Make Child's Play." 6 December 2001. Microsoft Inc. Web site. 13 April 2003

Young, R. 2003. "Economies of Scale." Biz/ed Web site. 13 April 2003

Corporate Governance Special Obligations of Manufacturers of Products for Children
Words: 343 Length: 1 Pages Document Type: Case Study Paper #: 51496742
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The answer to the question as to whether manufacturers of products for children have special obligations to consumers and society is fairly obvious (“Of course they do!”), but it remains less clear what specific responsibilities are involved. After all, children are not “little adults” and their worlds are still full of magic and mystery, and anything and everything can be a toy. Consequently, major toy manufacturers have a fundamental responsibility to consumers and society alike to ensure that their products are not only safe for rigorous, extended play, but that these products also conform to social standards and values that are reflecting of the larger societies in which they compete.
This means that because social standards and values change from time to time and over time, children’s product manufacturers also have a responsibility to avoid the use of stereotypical characterizations that perpetuate unfounded gender and racially based beliefs about others.…

Ferrell, O. C., Fraedrich, J. & Ferrell, L. (2009). Mattel responds to ethical challenges. In Business Ethics: Ethical Decision Making and Cases. Mason, OH: South-Western. Retrieved from file:///C:/Users/hp/Downloads/Corporate_Governance_ Case_ study __4_Mattel_Responds_to_Ethica.html.

Astro Boy-Marketing Japanese Anime to
Words: 2021 Length: 7 Pages Document Type: Term Paper Paper #: 2922377
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4. Do you think that Astro Boy will be successful? Why?

This is a difficult question to answer simply and unequivocally. On the one hand, it is relatively certain that the character of Astro Boy will be a success in a financial and commercial sense. Part of the reason for this is that the impetus and popularity of global youth culture is behind anime and characters like Astro Boy. The large companies like Sony have taken cognizance of this global enthusiasm and popularity and they are fully prepared to exploit it and to raise the character to the level of cult status through marketing, advertising and film.

However, there is a certain degree of danger in this commercialization. It may have the effect of alienating the hardcore fans and fan base. Anime as a global youth culture has been firmly rooted in the unconventional aspects of the medium and in…


Kahn R. And Kellner D. Global Youth Culture. November 12, 2007.

Marketing the Lawsuit Will Have
Words: 602 Length: 2 Pages Document Type: Term Paper Paper #: 40580943
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Ten years ago when the Rescue Heroes line was launched the teamwork concept had just started taking root and remains viable even in a society as individualistic as ours. Five years ago the term teamwork remained an effective marketing tool. Moreover, the types of occupations symbolized by the Rescue Heroes are team-oriented and do impart positive social values. Therefore, Fisher Price has successfully leveraged a key social value and used it to sell their products.

I would not change the Fisher Price approach. However, Fisher Price could expand the product line to include modular play stations. These play stations would allow for children to truly amass a team of Rescue Heroes and play with their friends. The Rescue Heroes should ideally include non-white and female models. Currently, all models are white males. Blatant gender and ethnic stereotyping hurts the product line and goes against the concept of teamwork the company…

Works Cited

Fisher Price Toys: Rescue Heroes." Retrieved Mar 14, 2007 at

Health Safety Nutrition Interrelated How Health Safety
Words: 1165 Length: 3 Pages Document Type: Essay Paper #: 65825363
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health, safety, nutrition interrelated. How health, safety, nutrition interrelated? Give examples readings relations importance. Think relationship preventative health care health promotion.PAGE 1 Emotional regulation important skill learned early childhood. Your textbook states "One important aspects emotional regulation predicts development. Preschoolers elementary-age children express a great deal anger, hostility, negative emotions show poorer social competence school isolated rejected peers (Eisenberg al,.

Individuals' health is often a cumulative of factors. These come in relation to certain safety extends that a person can assume, as well as other, external elements, external in that they come about as the result of other people's actions. For example, smoking will not only affect the individual in cause but as well those around him. Further, individuals can be predisposed to particular illnesses due to hereditary traits, which is why medical controls, especially for children, are proper safety measures that do not only diagnose but as well help…

Reference List

Consumer Product Safety Commission. (2013). Recalls: Toys R Us recalls Imaginarium Activity Walker due to choking hazard. Retrieved from 

Food Safety and Inspection Service. (2011). Strategic plan FY 2011 -- 2016. United States Department of Agriculture. Retrieved from 

Marotz, L.R. (2012). Health, safety and nutrition for the young child (Seventh Edition). Australia, Canada, Mexico, Singapore, Spain, United Kingdom, United States. Retrieved from

Ingraham 1999 Argues That the
Words: 750 Length: 2 Pages Document Type: Term Paper Paper #: 72258115
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These are some of the arguments that Ingraham deploys to illustrate the gender, race, and ethnic nuances of wedding advertisement and the wedding industry.

ccording to Furstenberg (2003), the problem regarding teenage childbearing is misplaced. Instead of seeking ways to limit it, one should ask why it is problematic. Shattering many of the myths of teen childbearing -- showing, for instance, that many of the mothers do go on to become productive members of society (sometimes on a footing with 'regular mother), and that these mothers ultimately acted better for themselves than had they married the person who would have, likely, ruined their lives, as well as that there is little statistical numerical difference between the numbers of white and black premarital birth, and that teenage birth was always common but only became problematic when it occurred outside marriage (starting off first with the Blacks and then progressing to Whites)…

According to Furstenberg (2003), the problem regarding teenage childbearing is misplaced. Instead of seeking ways to limit it, one should ask why it is problematic. Shattering many of the myths of teen childbearing -- showing, for instance, that many of the mothers do go on to become productive members of society (sometimes on a footing with 'regular mother), and that these mothers ultimately acted better for themselves than had they married the person who would have, likely, ruined their lives, as well as that there is little statistical numerical difference between the numbers of white and black premarital birth, and that teenage birth was always common but only became problematic when it occurred outside marriage (starting off first with the Blacks and then progressing to Whites) - Furstenberg shows that disapproval is relegated solely to America's evangelical Christian minority views. In this way, the entire issue of pre-martial teen motherhood it serves as social construction fueled by a nation's ideology, and that in basis there should be hardly any problem whatsoever. The problem, Furstenberg asserts, is not that teens are having children -- teens always did -- but that this is happening outside wedlock and this contravenes with the Evangelical (not Puritan (as popularly thought) mindset of contemporary America.

Research limitations with Furstenberg's study are that no comparative research was conducted on other cultures, and that, as he himself notes in regards to his Baltimore study, many other differences between the subjects and their former classmates should have been taken into effect. Also noticeable is the fact that whilst significant and remarkable longitudinal attention was dedicated to the cohort of Black pre-marital teenage mothers, no corresponding attention was accorded their former classmates. Interesting, too, would have been research on the contrast between children born in a non-marital nurturing marriage to those born in a conventional (stable) and unhappy marital structure.

Furstenberg's main point is that concern of pre-marital teen childbearing is misplaced; that much of the findings are erroneous; that concern of problem is a social construction, and that research should be better placed on other aspects.

Computer Friendly Stuff Establishing a
Words: 548 Length: 2 Pages Document Type: Term Paper Paper #: 2806810
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However, pricing has stabilized and marketing is aimed at mainstream demographics.

CFS' last product, Chubby Stubbies, is at the very early phase of the introduction stage. The company is still working on test marketing, and building product awareness to develop a market for this product. Product quality still has to be established, and it is uncertain if intellectual property protection, such as patents and trademarks, have been secured yet or not. Pricing has yet to be determined, and the organization may wish to garner market penetration with a low pricing strategy, or they may need to utilize high skim pricing to recoup some of their development costs, given their limited financial resources. Distribution will be limited until consumer acceptance is certain, and promotion will be geared towards building brand awareness and educating potential buyers.

3. When considering next year's marketing plan, CFS may wish to implement a more efficient method…

Video Assessment Project Child Development
Words: 815 Length: 3 Pages Document Type: Essay Paper #: 69936980
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Video Assessment

The 18-month-old child depicted in the video is seen first playing with blocks and then identifying pictures of various objects and animals, with prompting from an adult female (presumably the child's mother, though she is not identified in the video). There are not significant hesitations on the part of the child before identifying pictures, with approximately a three-second interval typically occurring between the time the prompt is given and the time the child responds. No anxiety or other stress is exhibited by either the child or the adult at any point in the video, and the relationship the child has with the adult and with his environment -- the blocks and the pictures especially -- appears to be secure. Motor skills from grasping to standing/walking are strong and in keeping with expectations for the child's age. A further analysis of the child's behavior as depicted in the video…


Colorado Department of Education. (n.d.) Finley's Parent Teacher Conference. [Video file]. Retrieved from 

Colorado Department of Education. (n.d.) Sharing Documentation with Families. [Video file]. Retrieved from

Behavior Change Chart Behavior Chart Antecedent Behavior
Words: 539 Length: 2 Pages Document Type: Case Study Paper #: 44165045
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Behavior Change Chart

Behavior Chart




Possible Function

Janesta takes the doll Emily was playing with.

Emily bit Janesta.

Emily was picked up and told, "We don't bite," and held in lap for a few minutes before she runs to play with blocks.

Emily bit someone that was taking something from her in order to defend herself and received individual attention.

Without provocation Emily bites a boy

Emily bit the boy on the shoulder.

Emily was picked up by the assistant and moved her to the reading area where a book is read to her. Emily stayed there for ten minutes, quietly turning pages.

Emily bit the boy because she learned that she would get individual attention when she acted out in this way.

CE300 Unit 6 Project: Behavior Change Chart


How would you change the antecedent?

What do you expect to happen and why?

What else…


Behavior unraveled. (2011). Retrieved from

Psychology of Gender
Words: 2477 Length: 7 Pages Document Type: Research Paper Paper #: 89556914
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Psychology of Gender

In psychological circles there is a case made famous by a psychologist by the name of John Money, who dedicated his life to the study of sexuality. This case is so well-known, that undergraduate psychology students are as familiar with it as they are with the Stanford Prison experiment. efore the year 2000, it was simply known as the "twin's case" or the "John/Joan case." Nowadays, the psychological community uses the name of the little boy who was anonymously famous, written about, and studied extensively for almost 20 years: David Reimer. In a deeply heartbreaking and shocking work of nonfiction, John Colapinto retraces the steps that David Reimer took as a baby boy, to a sex-assigned girl, and back to manhood.

Although David Reimer was born a healthy and anatomically correct boy, an accident during babyhood put him in a special category with other numerous cases that…


Berenbaum, S.A. (2006). Psychological Outcome in Children With Disorders of Sex Development: Implications for Treatment and Understanding Typical Development. Annual Review of Sex Research, 171. Retrieved from EBSCOhost.

Colapinto, J. (2000). As Nature Made Him: The Boy Who Was Raised as a Girl. New York, NY: HarperCollins.

Crooks, R., & Baur, K. (2008). Our Sexuality 10th ed. Belmont, CA: Thomson Wadsworth.

Oltmanns, T.F., & Emery, R.E. (2010). Abnormal Psychology 6th ed. International. Upper Saddle River, NJ: Prentice Hall.

Child Care Developmental Observation of Five-Year-Old Statement
Words: 2762 Length: 8 Pages Document Type: Term Paper Paper #: 63516728
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Child Care

Developmental Observation of Five-Year-old

Statement of esearch/Observation: To observe a five-year-old female child in her natural setting to determine age appropriate developmental stages.

Description of Child Being Observed: The subject is a five-year-old female: Maribel.

Planning Stages:

My friend has a five-year-old niece. The subject's mother was contacted and agreed to allow the observations to take place in her home and on the playground. The project was discussed and plans were made to accommodate all involved parties.

Introductory Visit:

The introductory visit was conducted at my friend's house, also the child's grandmother's home. Maribel often visits her grandmother and is very comfortable within this home setting.

Upon this visit, Maribel was introduced to me as her aunt's visitor. She said, "hi" to me, and asked me if I was visiting her aunt. I replied yes, and asked Maribel if she would like to sit with me and wait…


Alliance for Childhood. "Importance of play." 2 May, 2003

Bergen, D. Pretend Play and Young Children's Development. ERIC Clearinghouse on Elementary and Early Childhood, 2001. ERIC,ED458045.

Fisch, S.M., & Truglio, R.T. (2001). "G" is for growing: Thirty years of research on children and Sesame Street. Mahwah, NJ: Erlbaum.

Kagan, J. "Child." World Book Online Reference Center. 2004. World Book, Inc. 25 Mar. 2004. .

These Dark Satanic Mills
Words: 1010 Length: 3 Pages Document Type: Essay Paper #: 21183116
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Dark Satanic Mills

When Grieder writes that "the Kader fire was ordained and organized by the free market itself," he is referring to the fact that the problems that contributed to the fire are, in his view, systemic in nature. He does not accept the proposition that individual actions and oversights led to the fire, that instead the reason these oversights occurred was because of systemic problems.

The Kadar fire occurred in a toy factory that was producing toys, mainly for export to Western nations. This is part of a practice known as outsourcing, wherein a company that wants to produce something designs the product, markets it, but hires a third-party to do the production. The underlying logic of this system lies with comparative advantage, where nations gain by trading in goods in which they have a comparative advantage with other nations. Thailand is a country that has a lot…