Vertical Integration Essays (Examples)

Filter results by:

 

View Full Essay

Vertical and Horizontal Integration

Words: 666 Length: 2 Pages Document Type: Essay Paper #: 79560447

Stopped

The Columbus Day has been a national holiday in the U.S. since 1937 meant to commemorate the arrival of the Italian born explorer, Christopher Columbus in the New World in October 12, 1492 opening up the region to the European word and development into what would be the current U.S. and surrounding nations. It is documented that the firs Columbus Day celebration took place in 1792 when Tammany hall held an event to commemorate the 300th anniversary of the landing of the Columbus exploration team. This celebration sparked several others across the nation in the following years where people who were proud of Columbus origin, his faith, and his catholic community started holding celebrations in his honor. Most of these were initially religious ceremonies and some forms of parades to celebrate the achievements of the explorer. It was in 1937 when President oosevelt proclaimed Columbus day a national holiday…… [Read More]

References

E&A Television Networks, (2015). Columbus Day. Retrieved October 23, 2015 from http://www.history.com/topics/exploration/columbus-day

The Economist, (2009). Vertical Integration. Retrieved October 23, 2015 from http://www.economist.com/node/13396061

The Guardian, (2015). Indigenous Peoples Day Celebrated Alongside Columbus Day in U.S.. Retrieved October 23, 2015 from http://www.theguardian.com/us-news/2015/oct/11/indigenous-peoples-day-columbus-day-native-americans
View Full Essay

Integration - Causal Chains and Strategy SLP

Words: 787 Length: 3 Pages Document Type: Essay Paper #: 13782200

Integration - Causal Chains and Strategy SLP

The balanced scorecard approach is a useful tool, applicable to most organizations for identifying strategic action plans. One of the most important advantages for a balanced scorecard is that it is able to provide information in a synthetic manner, making it easy to digest for decision makers, who often don't have the time to analyze all the deeper details, especially when the decision sometimes needs to be made on the stop or in a very limited period of time.

In the case of the Cattaraugus Rehabilitation Center Mission (CRCM), a first look over the balanced scorecard gives immediate information about the strategic objectives of the organization, over four pillars: financial, customer, internal and learning. These range from containing costs and improving patient outcome to personnel objectives (recruiting and retaining the best employees) and to financial objectives such as increasing revenues.

Another argument in…… [Read More]

View Full Essay

Tourism and Hospitality Industries Management Integration of

Words: 698 Length: 3 Pages Document Type: Essay Paper #: 15685362

Tourism and Hospitality Industries: Management

Integration of Travel and Hospitality Companies

Vertical integration has been a major trend in corporate business in profit-based and consumer-based industries over the past several decades, particularly as more specialized and dynamic good and services are being offered with wider global distribution. There have been many examples of vertical integration in the travel and hospitality industry within the past several decades, although due to the volatility of industries based upon consumer activity with disposable income during the recession since 2008, it is a somewhat risky maneuver, particularly in the acquisition of transportation companies.

The general principle of vertical integration, however, leads to greater profit margins as two or more related ventures are purchased by the same entity, thus lowering overhead and eliminating external expenditure. Vertical integration is particularly of benefit for the development of travel and hospitality packages that seek to offer savings to customers…… [Read More]

References

Hargrave, A. (2011)"The Ownership of Travel and Tourism Organisations: Takeovers" http://www.bized.co.uk/educators/1619/tourism/business/activity/ownership.htm

George Lafferty, Anthony van Fossen, Integrating the tourism industry: problems and strategies, Tourism Management, Volume 22, Issue 1, February 2001, Pages 11-19.

John Tribe, The competitive, technological, political and sociocultural environment, The Economics of Recreation, Leisure and Tourism (Fourth Edition), Butterworth-Heinemann, Oxford, 2011, Pages 173-204.

Ludwig Theuvsen, Vertical Integration in the European Package Tour Business, Annals of Tourism Research, Volume 31, Issue 2, April 2004, Pages 475-478.
View Full Essay

Students Integration and Transitioning in New Zealand School

Words: 1410 Length: 4 Pages Document Type: Essay Paper #: 20885111

Integration of Students Transitioning in New Zealand

The study uses the mixed methods to collect data using both quantitative and qualitative research approach. The mixed methods address the shortcomings of both the quantitative and qualitative research by combining the strengths of the qualitative and quantitative research. Johnson, & Onwuegbuzie (2004) define mixed methods as a class of research that combines both qualitative and quantitative research methods, technique approach and concepts. Philosophically, mixed methods use the pragmatic method to carry out the research using the induction, deduction, and abduction to seek explanations to an understanding. Unlike the qualitative or quantitative research that uses induction or deduction approach to seek for research explanation, the mixed methods combine both induction and deduction to seek explanation of research inquiry. The benefit mixed methods is that it attempts to use multiple research approach to answer the research questions rather than restricting to single research choice…… [Read More]

Reference

Johnson, R.B. & Onwuegbuzie, A.J. (2004). Mixed Methods Research: A Research Paradigm Whose Time Has Come. Education Research.33(7): 14-26.

Leech, N.L. Dellinger, A.B. Brannagan, K.B. et al. (2010). Evaluating Mixed Research Studies: A Mixed Methods Approach. Journal of Mixed Methods Research. 4(1) 17-31.

Seidman, E. & Elizabeth, F. S. (2004). Developmental Trajectories and Ecological Transitions: A Two-Step Procedure to Aid in the Choice of Prevention and Promotion Interventions. Developmental Psychopathology. 16(4):1141-59.

Weiss, C. C., Bearman, P. S. Fresh, S. (2007). Reinvestigating the Effects of the Transition to High School on Student Outcomes. American Journal of Education. 113(3):395-421.
View Full Essay

Enterprise Integration Act of 2002 and SCM

Words: 1138 Length: 4 Pages Document Type: Essay Paper #: 38080547

Enterprise Integration Act of 2002 and SCM

How will setting supply chain standards improve supply chain management?

The Enterprise Integration Act of 2002 was initiated by the National Institute of Standards and Technology (NIST) with the goal of helping companies coordinate supply chain information exchange and improve efficiencies (Thibodeau, 2002). The need for standardization stemmed from soaring costs and lengthy design and transaction timelines -- just a few of several challenges revealed in a1999 study conducted by the NIST. The study estimated that the auto industry alone would see $1 billion in annual supply chain savings with improved enterprise integration (Yimin et al., 2011). Enterprise integration refers to seamless electronic integration along a vertical supply chain (Thibodeau, 2002).

Manufacturers in today's marketplace require flexibility, adequate time to respond to shifts in customer preference, and efficiency (Jett, 2008). Today, more customized and specialized products are necessary to meet fluctuating consumer demands.…… [Read More]

References

1. Jett, Q. (2008). Mastering the Supply Chain. Electric Perspectives, 33(3), 62.

2. Thibodeau, P. (2002). Supply Chain Standards Up for Federal Funding. Computerworld, 36(42), 6.

3. Yimin, W., Gilland, W., & Tomlin, B. (2011). Regulatory Trade Risk and Supply Chain Strategy. Production & Operations Management, 20(4), 522-540. doi:10.1111/j.1937-5956.2010.01167.x
View Full Essay

Benefits of Integration in the Ci Humint Community

Words: 20134 Length: 5 Pages Document Type: Essay Paper #: 72535211

Integration in the CI/HUMINT Community

An Analysis of the Benefits of Integration in the CI/HUMINT Community and Strategies for Effective Implementation

Shea Larson

The success of any counterinsurgency operation depends largely on the effectiveness and appropriateness of intelligence gathered. Human subjects are a crucial source of intelligence for counterinsurgency operations. Several years back, the U.S. Armed Forces opened up opportunities for women to occupy specific positions in counterintelligence/human intelligence (CI/HUMINT) discipline. However, women still remain underrepresented in the same, and researchers remain largely divided on whether their participation in the same ought to be increased. esearchers have raised concern that the decision to integrate women into HUMINT units could cost the country dearly in the long-term as it is likely to ruin unit cohesion and impede on overall effectiveness. Proponents of the whole idea of integration have, however, argued that the inclusion of women in HUMINT units will actually enhance…… [Read More]

References

Alderman, M. I. (1993). Women in Direct Combat: What is the Price for Equality? School for Advanced Military Studies Monograph, Fort Leavenworth, Kansas.

Al-Ali, N. & Pratt, N. (2009). What Kind of Liberation: Women and the Occupation of Iraq. Berkeley, CA: University of California Press.

Bartone, P.T. Johnsen, B.H. Eid, J. Brun, W. & Laberg, J.C. (2002). Factors Influencing Small-Unit Cohesion in Norwegian Navy Officer Cadets. Military Psychology, 14(1), 1-22.

Beal, D.J. Cohen, R.R. Burke, M.J. & McLendon, C.L. (2003). Cohesion and Performance in Groups: A Meta-Analytic Clarification of Construct Relations. Journal of Applied Psychology, 88 (6), 989-1004.
View Full Essay

Market Driven Management

Words: 25695 Length: 75 Pages Document Type: Essay Paper #: 32150042

Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.

It is the intention of this…… [Read More]

Bibliography

Ansoff, H.I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.

Ansoff, H.I. (1965). Corporate Strategy. New York, NY: McGraw-Hill.

Ashour, M.F., Obeidat, O., Barakat, H., & Tamimi, A. (2004). UAE Begins Examination of Patent Applications. Tamino.com. Retrieved January 18, 2004, from the World Wide Web: http://www.tamimi.com/lawupdate/2001-01/intprop.htm

Bain, J.S. (1954). Economies of scale, concentration, and the condition of entry in twenty manufacturing industries. American Economic Review, 44, 15-36.
View Full Essay

International Business Identify the Risks

Words: 2009 Length: 6 Pages Document Type: Essay Paper #: 9312730



Another reason why corporations choose to hold cash balances in a centralized repository is that the variety of accounts can be better managed as a mutual fund more complex investment structure than would be the case if the subsidiary alone managed the funds. A greater quality of information is available for example in the leading financial centers globally that would otherwise not be the case in more remote regions, making it possible to make more informed and correct decisions (Mitsos, 1997). The accuracy, efficiency and speed of decision-making based on more efficient use of information has led to more advanced forms of cash management than would have been the case on a per-subsidiary level (Fresard, Salva, 2010). Lastly, by having a centralized depository of cash for all subsidiaries, firms can hold less accumulated total cash, freeing up financial resources for other investments (Fresard, Salva, 2010). Companies become more efficient at…… [Read More]

References

Elliott, Graham, & Bewley, Ronald. (1994). The transmission of monetary policy: The relationship between centralized depositories and Monetary policy. Economic Record, 70(208), 19.

Fresard, L., & Salva, C.. (2010). The value of excess cash and corporate governance: Evidence from U.S. cross-listings. Journal of Financial Economics, 98(2), 359.

Hill, C.W.L. (2011). International business: Competing in the global marketplace (8th ed.). New York, NY: McGraw-Hill/Irwin.

Nicholas Mitsos. (1997, November). Virtual Group Treasury. TMA Journal, 17(6), 24-30.
View Full Essay

Company Has Its Own Standards

Words: 579 Length: 2 Pages Document Type: Essay Paper #: 24300660

The company owns one of the world's most recognizable luxury car brands. ithout catering to the mass market, BM holds a 2% market share in the U.S. (all Street Journal, 2009), which constitutes a much higher market share in the luxury segment. This competitive advantage is necessary because the luxury car segment has long relied on track records of excellence -- the long history and enormous strength of the BM brand supports its luxury positioning (Franzen, 2007). The company is successful without having to move into the "cost leadership" segments of the market.

3. Bridgestone is highly oriented to vertical integration. The company produces its own rubber, in order to match the specifications for its tires. Bridgestone therefore keeps its production and product development functions in-house. This allows the company to have a high degree of uniformity in its products.

The company performs inbound logistics and operations, primarily. It is…… [Read More]

Works Cited:

No author. (2009). Market data center: Auto sales. Wall Street Journal. Retrieved November 15, 2009 from  http://online.wsj.com/mdc/public/page/2_3022-autosales.html 

Franzen, G. (2007). BMW: the most admired car brand in the world. Cool Brands. Retrieved November 15, 2009 from http://85.17.192.207/coolbrands/dmdocuments/ecbmw.pdf
View Full Essay

Emergency Management According to Steven

Words: 312 Length: 1 Pages Document Type: Essay Paper #: 67184405

Second, Iowa City had quick connections with State level disaster response crews that allowed for quick clean-up and rebuilding. They also coordinated with outside communities to provide shelter and other basic needs through local Red Cross organizations.

On the other hand the small, rural community of Holy Cross, also hit by a severe storm, was not as well prepared to respond. The main reason for this lack of efficient response was because of a lack of a centralized network. Due to the small size of the city, there is no permanent emergency relief plan. The community's response was reactionary and thus took longer and was very unorganized. Much of the response came from the State.

ibliography

Stehr, Steven D. (2002): "Community Recover and Reconstruction Following Disasters," Handbook of Crisis and Emergency Management. New York: Marcel Dekker, Inc.… [Read More]

Bibliography

Stehr, Steven D. (2002): "Community Recover and Reconstruction Following Disasters," Handbook of Crisis and Emergency Management. New York: Marcel Dekker, Inc.
View Full Essay

Strategy of Cellox

Words: 2621 Length: 7 Pages Document Type: Essay Paper #: 65922836

Cellox case

Using the concepts developed by Collis and Montgomery in Competing on esources describe how the Cellox could attain a sustainable competitive advantage. Clearly state the competitive advantage and indicate how the following impact the competitive advantage

The esource-Based View (BV) combines internal analysis of phenomena within companies with external analysis of industry and competitive environment. Since no two companies are alike, a company is best positioned for success if it has the best and most appropriate pool of resources for its business and strategy. esources may be both physical such as needed element for the product, and intangible such as the brand name or technological know-how. It is these specific resources slanted to the need of the particular company that make the company an outstanding, rather than mediocre, organization in the long run. Competitive advantage gives the company an edge over competitors. For Cellox, therefore, to become distinct…… [Read More]

References

Buchanan, D. & Huczynski, A.: Organizational behavior, introductory text. Prentice Hall, Third Edition (1997)

Cellox.com http://www.myconcretemanufacturers.com/company/3936/cellox

Celblox.com  http://www.celblox.com/ 

Corning, P.A. Synergy and self-organization in the evolution of complex systems.
View Full Essay

KO Advantages Coca-Cola Pursues a Differentiation Strategy

Words: 1476 Length: 5 Pages Document Type: Essay Paper #: 54721443

KO Advantages

Coca-Cola pursues a differentiation strategy, and has built its company around the pursuit of this strategy. The strengths that the company has -- R&D, marketing, and heavy advertising -- all directly support the differentiation strategy. Coca-Cola uses its strategy to foster sources of sustainable competitive advantage, although the strongest of these is the company's brand. All told, Coke has an excellent strategy that does not result in many missed opportunities. There are different strategic directions that the company could take, but there is also evidence that Coca-Cola management is aware of these options and has rejected them. All told, the approach that the company has taken remains successful, and should be successful for the foreseeable future.

Strategies

Porter's generic strategies typology highlights four main strategies that can be used to succeed in business (QuickMBA, 2010). Two of these are focused on niche markets, which obviously does not apply…… [Read More]

Works Cited:

Interbrand. (2011). Best global brands 2011. Interbrand. Retrieved March 24, 2012 from http://www.interbrand.com/en/best-global-brands/Best-Global-Brands-2011.aspx

Kim, W.C. And Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on August 15, 2011 from:

http://www.blueoceanstrategy.com/abo/what_is_bos.html

Lee, M. (2012). The real story behind the real thing. CNBC. Retrieved March 24, 2012 from http://www.cnbc.com/id/33307309
View Full Essay

Mattel Inc

Words: 930 Length: 3 Pages Document Type: Essay Paper #: 44288230

Marketing

General Economic Environment

Mattel Incorporated's general economic environment in the United States is favorable, since the income distribution among U.S. consumers of Mattel Inc. products are relatively higher compared to other regions where Mattel Inc. is internationally located. For example, Asian consumers purchase relatively less number of Mattel products because of the high costs of these products when they are marketed and sold internationally. Income is also affected in the current social and political states of countries wherein Mattel Inc. sells its products. Because Asian countries tend to have more social and political instability, there is also financial instability as a result. Thus, because of financial instability, income is lower, thereby resulting to lesser consumption of toy products, which is not considered a priority among Asian households and consumers. Therefore, there are higher economic returns for Mattel Inc. For its European, North, and Central America regions compared to Asia-Pacific…… [Read More]

References

Marketing Spotlight -- Mattel." 2003. Prentice-Hall Inc. Web site. 13 April 2003 http://wps.prenhall.com/bp_kotler_mm_11/0,162066-,00.html.

Mattel Implements Microsoft Technologies to Make Barbie.com Child's Play." 6 December 2001. Microsoft Inc. Web site. 13 April 2003 http://www.microsoft.com/resources/casestudies/CaseStudy.asp?CaseStudyID=12282.

Young, R. 2003. "Economies of Scale." Biz/ed Web site. 13 April 2003 http://www.bized.ac.uk/stafsup/options/notes/econ204.htm.
View Full Essay

Supply of Goods and Services

Words: 2689 Length: 9 Pages Document Type: Essay Paper #: 89497596

Supply Chain Strategy

When it comes to companies sharing business relationships, and occasionally shareholdings, as well, a Keiretsu network is often the best way to integrate and manage that group of companies (Jacoby, 2009). In that way, the relationship between the businesses becomes a partnership instead of only that of buyer-seller (Jacoby, 2009). There are many long-term benefits of this type of network, and these benefits could be carried over to the new company that builds power tools. The Keiretsu network will allow strong relationships to be created with suppliers, and that will help lower the costs of manufacturing (Heizer & ender, 2010; Nagurney, 2006).

These lowered costs are very important, as is the lean manufacturing that can be created through proper coordination with various suppliers (Heizer & ender, 2010). However, there is some risk to the Keiretsu network in that the closeness of all the companies may make shopping…… [Read More]

References

Heizer, J. & Render, B. (2010). Operations management (10th ed). NY: Prentice Hall.

Jacoby, D. (2009). Guide to supply chain management: How getting it right boosts corporate performance. The Economist Books (1st ed.). NY: Bloomberg Press.

Nagurney, A. (2006). Supply chain network economics: Dynamics of prices, flows, and profits. Cheltenham, UK: Edward Elgar.

Oliver, R.K. & Webber, M.D. (1992) [1982]. Supply-chain management: Logistics catches up with strategy. In Christopher, M. Logistics: The strategic issues. London: Chapman Hall. pp. 63 -- 75.
View Full Essay

Overstock com Business Strategy and Analysis

Words: 659 Length: 2 Pages Document Type: Essay Paper #: 43779928

Strategic Choices

The author of this report is asked to do a few things within this report. First, the author is to look at and assess the Grand Strategy Selection Matrix. Second, the author is to review and assess the general business model and strategy of Overstock.com. The author of this report is to then select which of the quadrants that Overstock falls within. While it may be a little difficult to pin them down as they are like other online companies in many ways and they are also different in many ways, the choice is pretty clear to the author of this report which one applies to them.

There are, of course, four cells in the Grand Strategy matrix and they are numbered I, II, III and IV. The first cell is for companies that are in turnarounds or re-entrenchment status, are divesting or are liquidating. Examples of firms…… [Read More]

References

Ning. (2014, October 2). Grand Strategy Choice. Mastering Business Strategy.

Retrieved October 2, 2014, from http://strategycapstone.ning.com/page/grand-strategy-choice

Yahoo. (2014, October 2). Yahoo Finance - Business Finance, Stock Market, Quotes,

News. Yahoo Finance. Retrieved October 2, 2014, from  http://finance.yahoo.com/
View Full Essay

Evolution of Organizational Strategies it

Words: 4029 Length: 13 Pages Document Type: Essay Paper #: 16740239

The workforce is addressed on a personal level to ensure that each individual not only understands what the expectations are of him or her, but also to ensure that they will give only their best effort towards the organizational goal. In order to motivate employees in this way, it is necessary for each individual to understand the organizational goals and to care sufficiently about these. Employees therefore have to find meaning in their work. This can best be done by communication.

It is one fortunate feature of the current technological world that communication can occur both regularly and instantly. Instead of having to print out thousands of circulars, managers can write a single email and send it to thousands of employees simultaneously with a single click. This greatly facilitates the communication paradigm between management and employees, or indeed between the HR department and employees.

Various forms of communication are possible…… [Read More]

Sources

Business Wire (2008, Jan 31). Corporate Co-evolution Develops Broader Macroeconomic Principles that can be applied to today's International Corporate Environment. http://findarticles.com/p/articles/mi_m0EIN/is_2008_Jan_31/ai_n24241274

Carney, Michael. (2002, Jan-Feb). The co-evolution of institutional environments and organizational strategies. Organization Studies. http://findarticles.com/p/articles/mi_m4339/is_1_23/ai_87782496

Christensen, C.M. (2006). The innovator's dilemma. New York: Harper Collins, Collins Business Essentials.

Cuddihey, Alden (2003, Fall). Aligning human resources and business: an overlooked formula for success. Canadian Manager. http://findarticles.com/p/articles/mi_6710/is_3_28/ai_n29036750
View Full Essay

Impact of Growth Strategies and Diversification on Corporate Branding

Words: 540 Length: 2 Pages Document Type: Essay Paper #: 26238223

Branding & Product-Market Expansion

Corporate Branding and Product-Market Expansion

Growth strategies developed within companies vary according to the nature and dynamics of the market or industry that the company's products and services are competing in. Different strategies are utilized, such as increasing market penetration, undergoing a market expansion, implementing vertical integration, or developing innovative/creative ideas for the market/industry. In the market of consumer goods and services, a prevalent practice and the strategy that has proven to be economically viable and effective in strengthening corporate branding is through product-market expansion.

In product-market expansion, the company increases its growth through the development and launch of additional products and services that are still categorized under the corporate brand but extends the company's scope by expanding or adding more markets apart from the existing markets that the company already operates in. In product-market expansion, the company thinks about the specific market that it wants…… [Read More]

View Full Essay

Economics This Project Will Discuss the Different

Words: 627 Length: 2 Pages Document Type: Essay Paper #: 89514659

Economics

This project will discuss the different hedging needs of Mercedes-Benz in Japan. The company sells its cars in Japan, but does not produce them in that market. One of the key demand hedging strategies for the company is vertical integration.

The demand in the Japanese market is relatively stable, but Mercedes wants to ensure a relatively low level of inventory, because inventory sitting on lots is an inefficient use of working capital. In addition, cars depreciate over time and a year-old car on a new car lot will need to be discounted in order to be sold. To avoid this, the company must carefully manage its inventory levels. Vertical integration in this sense reflects control over the company's distribution channels (Investopedia, 2012).

The vertical integration strategy involves owning the dealerships that sell the cars. This makes it easier to estimate demand. In addition, there is no incentive for the…… [Read More]

Works Cited:

Investopedia. (2012). Vertical integration. Investopedia. Retrieved December 12, 2012 from  http://www.investopedia.com/terms/v/verticalintegration.asp#axzz2Es1cxPsJ 

McBeath, B. (2010). Managing supply risk part three -- Hedging strategies. ChainLink Research. Retrieved December 12, 2012 from  http://www.clresearch.com/research/detail.cfm?guid=4C1D5335-3048-79ED-99C6-88C4294EE21C
View Full Essay

Managing Change in the Organization Often Centers

Words: 3036 Length: 11 Pages Document Type: Essay Paper #: 56935737

Managing change in the organization often centers on one of several change strategies or approaches for implementing changes in an organization. Some are more applicable to some situations than others. A directive change strategy occurs when management takes all responsibility for the change and imposes it throughout the organization, using formal management channels already in place. This has the advantage of using existing personnel and structures and may be effective in gaining employee support through simple fiat. This approach works best if management is well-regarded and takes an active leadership position. The approach has the disadvantage of not soliciting information form all subordinates, who might have useful input. In addition, it can generate resistance if management is resented. A second approach is called negotiated change and occurs as the result of give-and-take between different interests. This has the advantage of involving all interested parties and so tends to eliminate resistance,…… [Read More]

References

Elliott, G. (2005). Planning and Enabling Change. Retrieved July 6, 2005 from http://www.onesixsigma.com/experience/white_papers/whitepaper_pages/g_eliott_change3.php.

Evans, J. & Berman, B. (1995). Principles of Marketing. Englewood Cliffs, NJ: Prentice Hall.

Simpson P.M. (2000). Market Segmentation and Target Markets. In Marketing: Best Practices, pp. 210-247. New York: Dryden Press.

Stratamax Grand Strategy (2005). Retrieved July 7, 2005 from http://www.paullemberg.com/grand-strategy-matrix.html.
View Full Essay

Project Management in the Oil

Words: 5052 Length: 15 Pages Document Type: Essay Paper #: 16699228

(Braunschweig; Day, 150)

Most of the current generation of project managers expects the project management tools to furnish them with almost real-time knowledge in order to facilitate their decision-making. Some of these tools like DOFF, "Field of the Future," "Smart Fields," Microsoft's "Oilfield Connectivity" and i-Fields are currently being examined by exploration and production oil companies. Some of these tools have the capability of generating information from apparently incongruent data and helping managers take important decisions based on them. (Oilfield Connectivity - Capturing the Value of the Digital Era)

There is substantial amount of risk in oil exploration and production since the concerned target is located many thousands of feet under the ground. There are a number of factors that can cause uncertainties and risks in these fields which may include the weather, people, geology, safety, and availability of tools and equipment. Agility is an important requirement in the oil…… [Read More]

References

Barkley, Bruce T. Integrated Project Management.

McGraw-Hill Professional, 2006.

Braunschweig, Bertrand; Day, Ron. Artificial Intelligence in the Petroleum Industry:

Symbolic and Computational Applications. TECHNIP. 1995.
View Full Essay

Marketing Strategy Discuss the Conditions

Words: 1674 Length: 4 Pages Document Type: Essay Paper #: 81778112

being specific. In addition, the use of advertising and sales promotion also is used on products that are quickly purchased yet have a high level of customer loyalty associated with them. All of these conditions would favor using an advertising and sales promotion driven approach over a personal selling one. Examples of products in this category include soft drinks, groceries of all types, and low-end consumer electronics that are purchased quickly based on brand loyalty over intensive analysis. In general, products that have lower margins and are highly commoditized are those that are sold through this approach. Personal selling on the other hand is very expensive as a sales strategy are often is used in situations where the sales cycles are longer as customers evaluate options more thoroughly, and where the products being sold are much higher in price. The greater the price of a product, the less commoditized it…… [Read More]

References

Michael Burkett (2005, July). The "Perfect" Product Launch. Supply Chain

Management Review, 9(5), 12-13. Retrieved November 21, 2007, from ABI/INFORM Global database. (Document ID: 875601091).

Jari Collin, Dennis Lorenzin. (2006). Plan for supply chain agility at Nokia:Lessons from the mobile infrastructure industry. International Journal of Physical Distribution & Logistics Management, 36(6), 418-430. Retrieved November 20, 2007, from ABI/INFORM Global database. (Document ID: 1079220951).

Chan Kim, Renee Mauborgne. (2005). Value innovation: a leap into the blue ocean. The Journal of Business Strategy, 26(4), 22-28. Retrieved November 22, 2007, from ABI/INFORM Global database. (Document ID: 888965931).
View Full Essay

Strategy Development a Directional Strategy Is a

Words: 684 Length: 2 Pages Document Type: Essay Paper #: 76547386

Strategy Development

A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create a $20 billion nutrition business. This is not related to market conditions as such, just a focus on growing an area of business. In contrast, an adaptive strategy is one where the company needs a strategy to adjust to some sort of change in the marketplace. An example of this would be an old-school grocery store adding more organic foods to its shelves in response to that market trend.

A market entry strategy is a strategy used to enter a market. There are several of these: exporting, licensing, joint venture, and direct investment (QuickMBA, 2010). These work for entering new domestic markets as well. New products or changes to existing products would also qualify, perhaps, as entering a new market.…… [Read More]

References

QuickMBA. (2010). Foreign market entry modes. QuickMBA.com. Retrieved February 6, 2014 from  http://www.quickmba.com/strategy/global/marketentry/ 

QuickMBA. (2010). Porter's generic strategies. QuickMBA.com. Retrieved February 6, 2014 from  http://www.quickmba.com/strategy/generic.shtml
View Full Essay

Ineffectiveness of Leadership During Business

Words: 1442 Length: 5 Pages Document Type: Essay Paper #: 61652776

Under such high-pressure conditions, anticipated merger synergies are difficult to achieve in the short-term. And reconfiguring the entire it infrastructure to effectively and efficiently support new business strategies does not get any easier (alter 134).

The misalignment of business strategy and it strategy has been recognized as a major hindrance to the successful exploitation of competitive advantage in the financial services sector. (atkins, 1992). Pressure on management to focus on both sides of the cost-income equation has become a priority item on the agenda for most CEOs and CIOs. Some observers have argued that business strategy has both an external view that determines the firm's position in the market and an internal view that determines how processes, people, and structures will perform. In this conceptualization, it strategy should have the same external and internal components, although it has traditionally focused only on the internal it infrastructure -- the processes, the…… [Read More]

Works Cited

The Organizational Transformation Process: The Micropolitics of Dissonance Reduction and the Alignment of Logics of Action. Contributors: Samuel B. Bacharach - author, Peter Bamberger - author, William J. Sonnenstuhl - author. Journal Title: Administrative Science Quarterly. Volume: 41. Issue: 3. Publication Year: 1996. Page Number: 477

The Role and Relevance of Management Cultures in the Organizational Transformation Process. Contributors: Karin Breu - author. Journal Title: International Studies of Management & Organization. Volume: 31. Issue: 2. Publication Year: 2001. Page Number: 28

Henderson, J., and Venkatraman, N. 1992. "Strategic Alignment: A Model for Organizational Transformation Through Information Technology. " in T. Kochon and M. Unseem (Eds.), Transformation Organisations. New York: Oxford University Press.

Mergers and Acquisitions in Banking and Finance: What Works, What Fails, and Why. Contributors: Ingo Walter - author. Publisher: Oxford University Press. Place of Publication: New York. Publication Year: 2004
View Full Essay

Globalization and the Impact on

Words: 5824 Length: 21 Pages Document Type: Essay Paper #: 61296257

For instance the World Trade Organization reports having "allowed First World countries to raise trade barriers protecting their companies, even as we have served as their forum for insisting that Third World countries lower their trade barriers more and more." (WTO,

The truth is that if richer nations were to open their markets to the LDC countries for increase opportunities of export, generated would be approximately $700 billion in additional trade for developing countries. (UNCTAD Trade and Development Report, 1999; in WTO,

The World Trade Organization relates that no known causal link exists between foreign investment and the reduction of poverty as approximately eighty percent of foreign direct investment in "in the form of mergers and acquisitions, little in the form of productive investment that creates jobs and exports."

WORLD ECONOMY in the LAST TWO DECADES

The work entitled: "The North American Integration Regime and Its Implications for the World…… [Read More]

Bibliography

Sporleder, Thomas L. And Martin, Larry J. (nd) Economic Perspectives on Competitiveness Under WTO, NAFTA, and FTAA.

Abbott, Frederick M. (1999) the North American Integration Regime and Its Implications for the World Trading System - the NAFTA in the WTO System NYU School of law Online available at http://www.jeanmonnetprogram.org/papers/99/990201.html

Answering the Critics: The Myths and Realities of Trade Liberalization. Business Roundtable. Online available at http://trade.businessroundtable.org/trade_basics/answering_critics.html

Trade Liberalization Statistics (2008) World Trade Organization. Online available at http://www.gatt.org/trastat_e.html
View Full Essay

Company Level Summarize the Economics

Words: 2733 Length: 8 Pages Document Type: Essay Paper #: 63995542

("HP") These different elements are important, because they are showing the overall financial strength of HP. Yet, they are also illustrating how they face tremendous amounts of competition in the industry. Part of the reason for this is because, of shifts in demand and the ability of new rivals to quickly enter the field. As a result, the company must be able to capitalize upon these changes, in order to maintain their domination.

Framework for Strategic Analysis

In the case of HP, there are a number of different issues that must be analyzed to determine the overall strengths of the company (strategically speaking). This involves, examining various elements to include: the nature of the product / service, the degree of integration within the value chain, the degree of geographical and industry diversification. These different elements are important, because they will tell you how quickly the company is adapting to the…… [Read More]

Bibliography

"Case Study." MBA Knol, 2011. Web. 3 Mar. 2011

"Chapter 1 Overview of Financial Statement"

"Cloud Computing." Tech Terms, 2011. Web. 3 Mar. 2011.

"HP." Yahoo Finance, 2011. Web. 3 Mar 2011.
View Full Essay

Two Processes

Words: 495 Length: 2 Pages Document Type: Essay Paper #: 45232334

Megaprojects

First Process

The first process that will be discussed is the digital design technology to support, construction, integration, and maintenance activities. The technologies used in this phase operated on two levels. On one level, they addressed the co-ordination of design, construction and integration, while on a different level, the technology was used for the virtual testing of different components and systems.

The single model environment (SME) that was used in this case was aim to help overcome several important challenges, primarily the need to be able to exchange information in real time. At the same time, the SME would permit a more realistic understanding of the design, with additional simulations that applied to overcoming this challenge.

One of the challenges that SME approached was digital vertical integration. The idea of digital vertical integration is in line with what has been previously discussed in the previous paragraphs: in a construction…… [Read More]

Works cited:

Leonardi, P.M. (2012). Materiality and Organizing: Social Interaction in a Technological World. Oxford University Press.

Rios, R. & Rios-Solis, Y. (2011). Just-in-Time Systems. Springer.
View Full Essay

Merger and Acquisition M& a Activity

Words: 1530 Length: 5 Pages Document Type: Essay Paper #: 18746216

Vedanta believed that the company overall was undervalued; Hewitt was trying to avoid the loss of a major segment of business.

Overall, merger and acquisition activity has been relatively slow in recent years. However, firms are still trying to find ways to defend their position (GM, Hewitt) and other firms are attempting to creatively extract new value through their transactions (Exxon, a-B/InBev, Vedanta). As long as there are shifting environmental considerations and new opportunities to exploit, firms will continue to seek out merger and acquisition activities.

orks Cited:

McClure, B. (2010). Mergers and acquisitions. Investopedia. Retrieved March 14, 2010 from http://www.investopedia.com/university/mergers/default.asp

Espinoza, J. (2009). Merger pays off for AB InBev. Forbes. Retrieved March 14, 2010 from http://www.forbes.com/2009/03/05/inbev-quarter-profits-markets-equity_drinks.html

Daily, M. & Driver, a. (2009). Exxon Mobil to buy XTO Energy in big U.S. gas bet. Reuters. Retrieved March 14, 2010 from http://www.reuters.com/article/idUSTRE5BD28G20091214

Reuters. (2010). Vedanta eyes aluminum unit spinoff. The Economic…… [Read More]

Works Cited:

McClure, B. (2010). Mergers and acquisitions. Investopedia. Retrieved March 14, 2010 from http://www.investopedia.com/university/mergers/default.asp

Espinoza, J. (2009). Merger pays off for AB InBev. Forbes. Retrieved March 14, 2010 from  http://www.forbes.com/2009/03/05/inbev-quarter-profits-markets-equity_drinks.html 

Daily, M. & Driver, a. (2009). Exxon Mobil to buy XTO Energy in big U.S. gas bet. Reuters. Retrieved March 14, 2010 from http://www.reuters.com/article/idUSTRE5BD28G20091214

Reuters. (2010). Vedanta eyes aluminum unit spinoff. The Economic Times. Retrieved March 14, 2010 from http://economictimes.indiatimes.com/news/international-business/Vedanta-eyes-aluminium-unit-spin-off-Report/articleshow/5683287.cms
View Full Essay

XYZ Construction Building Towards the Future Colorado-Based

Words: 446 Length: 2 Pages Document Type: Essay Paper #: 17812261

XYZ Construction

Building Towards The Future

Colorado-based XYZ Construction has built some of the more prominent structures in the state. Anyone who flies into the state through Denver will touch down on tarmac constructed by the company. Those who drive over the North Canyon bridge -- which spans a half kilometer and makes traffic from Denver to Phoenix possible -- will pass over infrastructure created by XYZ.

For those who know, XYZ is the go-to company for civil projects in the state, and increasingly in the United States at large. Over the past 20 years, XYZ has expanded across the U.S., opening field offices across the country. Recently completing the MacArthur bridge in St. Louis and the most famously, the Chicago Underground express, XYZ is fast becoming the crown of U.S. civil engineering.

Even more recently, XYZ has looked into providing its service to clients both abroad and in the…… [Read More]

View Full Essay

Corporate Governance When a Merger the Size

Words: 2372 Length: 7 Pages Document Type: Essay Paper #: 266259

Corporate Governance

When a merger the size of the AOL ime Warner merger takes place and then disintegrates, it is time to look for what went wrong. Both companies were regarded as important in their fields; both had been successful, one for many years (ime Warner), the other for only a short while (AOL), but that success was extreme.

What did go wrong? he simple answer is that is was probably a classic clash of old paradigm vs. new paradigm.

In fact, the simple answer is the whole answer, and it appears in graphic detail on the 91st page of Alec Klein's book, Stealing ime: Steve Case, Jerry Levin, and the Collapse of AOL ime Warner. On that page, Klein describes the scrambling of the lawyers for both firms -- AOL and ime Warner -- when operation Alpha ango is revealed to them. (Both Case and Levin chose to keep…… [Read More]

The shareholders need to be stinking mad. Time Warner executives, even after the truth was coming out, didn't want to challenge the belatedly charismatic Steve Case. Case had also belatedly reassumed his former pretty persona, perhaps to meld, at last, with the 'suits' at Time Warner. Too little too late. On Sunday, January 12, 2003, Case finally stepped down as chairman of AOL Time Warner. Too late for Jerry Levin. And Ted Turner, who had turned his initial 'nay' reaction to a yea, eased on out the door to become a philanthropist. He didn't lose enough loot to matter. Levin is sitting pretty, despite not cashing in on his AOL Time Warner stock. Case cashed out for millions. The AOL Time Warner Center, costing $1.8 billion, killed at least one worker in the building, and sits as a tony home to those who can afford $2 to $40mliion for a condo.

Very likely, few stockholders can afford that. And some stockholders actually invest with two aims: to make a good return for themselves, and to be part of the growth of American business.

In the case of AOL Time Warner, investors lost on both those fronts, and suffered the embarrassment of hatching the world's biggest merger turkey, whether they had actually cast a proxy ballot or had merely sat back and watched, as well.
View Full Essay

Strategic Choices Please Attached Documents Create a

Words: 998 Length: 4 Pages Document Type: Essay Paper #: 29064150

Strategic Choices

Please attached documents create a research paper accordance guidance provided.

Low cost

Differentiation

Preemptive

Strengths: Outbound logistics

The company should improve their distribution method to make it more cost effective thus allowing them to cut distribution costs and these savings can be passed on to the consumers. As posited by Alagse (2012)

, the best strategy for Kraft foods would be to become the lowest cost supplier of their products rather than the lowest cost producer. This would enable the company to translate their cost advantage into price advantage for their consumers enabling them to improve their market share.

The company should ensure availability of their products in order to enjoy prolonged sustainability as a result of ease of access of their innovative products to the consumers thus increasing brand loyalty. The company will also be able to create unique value for their products as a result of…… [Read More]

References

http://www.alagse.com/strategy/s10.phpAlagse. (2012). Customer focused low cost leadership strategy Retrieved November 22nd, 2012, from Dennis, A.R., Nunamaker, J.F., Jr., & Paranka, D. (1991). Supporting the Search for Competitive Advantage. Journal of Management Information Systems, 8(1), 5-36. doi: 10.2307/40397972

Jemmeson, P. (1997). Using the Internet for competitive advantage. Industrial Management & Data Systems, 97(4), 139-142. doi: 10.1108/02635579710173202

Lindahl, D.P., & Beyers, W.B. (1999). The Creation of Competitive Advantage by Producer Service Establishments. Economic Geography, 75(1), 1-20. doi: 10.2307/144459

Ma, H. (1999). Creation and preemption for competitive advantage. Management Decision, 37(3), 259-267. doi: 10.1108/00251749910264497
View Full Essay

E-Manufacturing - A New Link

Words: 22785 Length: 60 Pages Document Type: Essay Paper #: 4352602



Ayers (2000, p. 4) describes a supply chain as "Life cycle processes supporting physical, information, financial, and knowledge flows for moving products and services from suppliers to end-users." A supply chain can be short, as in the case of a cottage industry, or quite long and complex as in the manufacture, distribution, and sales of automobiles. In fact, the automobile supply chain has its origin in the mining of the iron ore used to make many of its components.

Forward-looking companies and industries are beginning, now, to leverage the communication power of the Internet to improve their supply chain efficiencies. In the same way that early computers offered improved efficiency within the walls of a company, the promise of "Internet Technologies" (IT) now offers potentially far-reaching positive effects throughout a company's entire manufacturing supply chain. If the changes brought about by an "Internet revolution" such as thin-client technology; seamless integration…… [Read More]

References

Aerospace engineering online (2004). Retrieved December 18, 2004 from http/ / www.sae.org/automag/techupdate_2-00/06.htm.

Andrews, F. (2001). "Dell, it Turns Out, Has a Better Idea than Ford." Lean strategies

Group -Manufacturing and supply chain consultants. Retrieved December 19, 2004 from http/ / www.leanstrategies.com/dell-ford.htm.

Ayers, J.B. (2000). Handbook of Supply Chain Management. Boca Ratan, FL: St. Lucie Press.
View Full Essay

Glanbia Is an International Nutritional Solutions and

Words: 1255 Length: 3 Pages Document Type: Essay Paper #: 97554119

Glanbia is an international nutritional solutions and cheese Group, headquartered in Ireland" (Glanbia.com. About Us. 2011). The company has expanded revenues and profits year over year as a result of intense focus on business models aligned with "U.S. Cheese & Global Nutritionals division and Dairy Ireland division" (Glanbia.com. Strategy. 2011). The company's vision is to "be the leading global nutritional solutions and cheese group" (Glanbia.com. Strategy. 2011) through consistent delivery of value added products and services for their customers. Accomplishing this task though depends on Glanbia executive management navigating the labyrinth of challenges associated with environmental regulatory compliance. Glanbia's efforts in this regard will determine their efficacy in leveraging their core competencies to "deliver attractive and growing returns to shareholders and excellent solutions and service to our customers" (Glanbia.com. Strategy. 2011).

Pestel- Environmental

The Glanbia 2010 annual eport cites environmental regulatory compliance as one of its greatest operational risk management…… [Read More]

References

Glanbia.com. (2011). About Us. Glanbia.com. Retrieved October 31, 2011 from  http://www.glanbia.co m/about-us

Glanbia.com. (2011). Business Models. Glanbia.com. Retrieved October 31, 2011 from
View Full Essay

Isues Associated With Supply Chain Management

Words: 1160 Length: 3 Pages Document Type: Essay Paper #: 52494828

Supply Chain Management

At a basic level efficient supply chain management (SCM) will make sure the right products are in the right place at the right time (Stadtler, 2014). However, efficiency does more than just this, it helps to achieve these goals in an optimal manner. SCM can utilize forecasting approaches to optimize production and logistics schedules to create cost efficiencies. This may be achieved through an examination of different processes in order to reduce waste, either eliminating processes and do not add value, or identifying areas of wasted resources which will save costs (oberts, 2015). In addition, where there are effective advance planning, there is also increased potential for flexibility in the supply chain, which may allow for a greater level of tolerance for shifting demand levels (Stadtler, 2014).

Supply chain management may also be utilized to increase efficiency, with forward planning allowing for more production, and better flow…… [Read More]

References

Christopher, M. (2011). Logistics and supply chain management. Harlow: Financial Times / Prentice Hall.

Kimmons, R, (2015), what are the differences between vertical & horizontal in strategic management, The Chron, retrieved 13 December 2013 from http://smallbusiness.chron.com/differences-between-vertical-horizontal-strategic-management-24460.html

Lahiri, N, Narayanan, S, (2013), Vertical Integration, Innovation, and Alliance Portfolio Size: Implications for Firm Performance, Strategic Management Journal, 34 (9), 1042-1064

Mintzberg, H., Ahlstrand, B., & Lampel, J. B. (2008). Strategy Safari: The Complete Guide Through the Wilds of Strategic Management,. Harlow: Financial Times / Prentice Hall.
View Full Essay

Strategic Plan for a Technology

Words: 1740 Length: 6 Pages Document Type: Essay Paper #: 36255209

As is shown in the low penetration globally an enhanced media platform is also critical for the company to take advantage of these trends.

Apple echnology Sourcing and Internal Innovation

he company is susceptible to a supply risk for key components. IBM is currently the company's sole supplier of the PowerPC G5 processor, which is used in its current Power Mac, Xserve, and iMac G5 products. Freescale is the sole supplier of the G4 processor, which is used in the company's eMac, Mac mini, and portable products. IBM experienced manufacturing problems with the PowerPC G5 processor, which resulted in delaying the shipment of various products and constrained certain product shipments during 2004, 2005 and in the first quarter of 2006. In a market where speed to market is critical, Apple's dependency for key components could put it at a competitive disadvantage.

Apple outsources the majority of its manufacturing for both…… [Read More]

The company is susceptible to a supply risk for key components. IBM is currently the company's sole supplier of the PowerPC G5 processor, which is used in its current Power Mac, Xserve, and iMac G5 products. Freescale is the sole supplier of the G4 processor, which is used in the company's eMac, Mac mini, and portable products. IBM experienced manufacturing problems with the PowerPC G5 processor, which resulted in delaying the shipment of various products and constrained certain product shipments during 2004, 2005 and in the first quarter of 2006. In a market where speed to market is critical, Apple's dependency for key components could put it at a competitive disadvantage.

Apple outsources the majority of its manufacturing for both its iPod and Mac product lines to Taiwanese companies such as Hon Hai, Asustek, Quanta, and Inventec. The company's largest component suppliers include Intel for PC microprocessors, Toshiba for 1.8" iPod hard disk drives, and Samsung for NAND flash.

With the rapid growth of its iPod line, management of the supply chain has become a focal point for Apple, enabling the company to
View Full Essay

Strategic Management Company Analysis Introduction

Words: 3371 Length: 10 Pages Document Type: Essay Paper #: 13634230

Beyond that, there is little evidence of clusterization either domestically or in the global market

The sugar industry is in decline. However, there remain a few opportunities. The first major opportunity is the growth in China. One of the true growth markets in the sugar world, China is increasing in affluence and increasing its consumption of sugar-laden estern foods. The Chinese market increased by two-thirds in just six years, from 2000 to 2006, and still lags estern sugar consumption levels. Another opportunity, albeit farther out in terms of time frame, is the U.S. market. To enter this market will involve the Australian government breaking down the trade barriers that U.S. sugar producers have erected. There are more threats. The first major threat is the growth of India and other producers. India is poised to become the world's largest sugar producer, and will have a significant impact on prices worldwide. Another…… [Read More]

Works Cited

CSR Profile and Information from Australian Stock Exchange, available online at http://www.asx.com.au/asx/research/CompanyInfoSearchResults.jsp?searchBy=asxCode&allinfo=on&asxCode=CSR#details

CSR Profile and Information also sourced from CSR, available online at  http://www.csr.com.au 

CSR Information and Ratios from FinAnalysis, available online at http://www.aspecthuntley.com.au.ezproxy-f.deakin.edu.au/af/company/mainview?ASXCode=CSR

Industry profile from IBISWorld, January 2008. [Online] Available at: Deakin Library.
View Full Essay

Crown Cork & Seal Central Issues There

Words: 953 Length: 3 Pages Document Type: Essay Paper #: 39907827

Crown Cork & Seal

Central Issues

There are a few key central issues at Crown Cork and Seal. The company is facing a leadership transition between the company's founder and his disciple. This could cause a considerable disruption in the power of the leadership at the organization. Another key issue facing the company is how to respond to shifting industry dynamics. A major change in the industry of late is that firms in the industry are moving towards vertical integration. Reynolds is a producer of metal and now a can manufacturer. Kiewit appears to be some form of vertical integration although Continental's can business might be for sale. Pechiney now owns American National, increasing that company's reach across the industry. These changing dynamics will affect the tone and style of competition in this otherwise mature industry. The industry is also growing, in particular the aluminum can industry, and this may…… [Read More]

View Full Essay

Shanghai Tang Strategic Case Analysis Strategic Case

Words: 2593 Length: 8 Pages Document Type: Essay Paper #: 94303167

Shanghai Tang Strategic Case Analysis

Strategic Case Analysis: Shanghai Tang (ST)

Fashion and Clothing Industry Overview

Shanghai Tang (ST)

Business Strategy

Global Business Expansion

Strategic Placement

Analysis of Environmental Factors

Suitability of Shanghai Tang Strategy

Technology

Business Focus

The strategic review of Shanghai Tang is conducted in order to explore brand presence, business focus, and other related functional strategies. The business is quite well placed in terms of its growth, revenues, and profitability. The company has also expanded its business line in other business. It is regarded as a flair for growth. However the expansion in unrelated businesses also creates an impact on the focused approach for young businesses. The fashion industry overview provides a significant account of the industry trends and key variable influencing the business. The micro and macro environmental analysis along with the SWOT analysis also provides a significant understanding of the business. The assessment of Shanghai…… [Read More]

References

Bhardwaj, V, & Fairhurst, A2010, Fast fashion: response to changes in the fashion industry, The International Review of Retail, Distribution and Consumer Research, Vol. 20, No. 1, pp. 165-173.

Caniato, F, Caridi, M, Moretto, A, Sianesi, A & Spina, G 2013, Integrating international fashion retail into new product development, International Journal of Production Economics.

Choi, TM 2011, Fashion supply chain management: industry and business analysis, IGI Global, USA.

Gillespie, K, Jeannet, JP & Hennessey, HD2010, Global marketing, South-Western Pub, USA.
View Full Essay

Management Economies of Scale Reflects a Situation

Words: 2348 Length: 7 Pages Document Type: Essay Paper #: 12305651

Management

Economies of scale reflects a situation where the cost of something declines when more is produced. With larger quantities, bargaining power increase, and there are opportunities for greater systems efficiency. Economies of scope reflects a cost saving when a company produces two or more goods (The Economist, 2008). For example, if McDonalds only produced Big Macs, it would be inefficient because there is not enough demand for those to keep the restaurant busy. By adding other products, the restaurant can become more efficient because it is working closer to capacity and there are always customers.

Transaction costs are the costs associated with a transaction. In some cases, there are fees and commissions that have to be paid in order to do something. Those costs do not add any value in themselves, but they are costs that are necessary to doing the transaction.

Economic Value Added (EVA) is basically the…… [Read More]

References

IFM (2015). Porter's generic competitive strategies. University of Cambridge. Retrieved July 10, 2015 from  http://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/ 

Porter, M. (2008). The five competitive forces that shape strategy. Harvard Business Review. Retrieved July10, 2015 from  https://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy 

The Economist (2008). Economies of scale and scope. The Economist. Retrieved July 10, 2015 from  http://www.economist.com/node/12446567 

Subramaniam, N. (1999). The European automotive industry. Tripod. Retrieved July 10, 2015 from  http://cometonada.tripod.com/segmentation.htm
View Full Essay

Technology Briefly Describe the Four

Words: 886 Length: 3 Pages Document Type: Essay Paper #: 14126809

Vertically integrated information systems then are key to many company's competitive advantage in being able to respond quickly to the needs of their distribution channel partners and customers. Supply chains are the most complex type of vertically integrated information system in manufacturing firms.

3. What is a client/server system? What is a client? What is a server? Why would an organization choose to implement a client/server system?

A client/server system is also referred to as a client/server network as it relies on a series of integrated systems in which the processing power is distributed between a central server and a number of client computers (Brown, DeHayes, Hoffer, Martin, Perkins, 2009). A client can be either an application, as is the case with Salesforce.com accessing customer data for example on a remote server through a Web browser, or a complete computer system accessing a server. Increasingly clients are Web browser-based and…… [Read More]

References

Alnoor Bhimani, & Mthuli Ncube. (2006). Virtual integration costs and the limits of supply chain scalability. Journal of Accounting and Public Policy, 25(4), 390-408.

Brown, C.V., DeHayes, D.W, Hoffer, J.A., Martin, W.E., Perkins, W.C. (2009). Managing information technology: (6th ed.).Prentice Hall. ISBN: 9780131789548

Scott M. Lewandowski. (1998). Frameworks for Component-Based Client/Server Computing. ACM Computing Surveys, 30(1), 3-27.

N GPC Mahalik, & SK Lee. (2002). Client server-based distributed architecture for concurrent design of DCS networks: A case study. Integrated Manufacturing Systems, 13(1), 47.
View Full Essay

Morality and the Americans -

Words: 1270 Length: 4 Pages Document Type: Essay Paper #: 12668451

In this order of ideas, based on the legislative opportunity to offer farming contracts, the manufacturer offered deals to family farms that would raise the hogs. This basically meant that the capital invested would belong to the farmer, and therefore the company was subjected to few risks. "Why invest your own capital when you can get a farmer to take the risk? Why own the farm when you can own the farmer?" (Hosmer, 2004)

However this particular strategic approach was rather useful for the corporations, the industry was facing a quite serious problem. As such, industry analysts were concerned with the huge freedom and capabilities of the large companies. To better explain, since they took no risks, but only purchased the hogs from the farmers, organizations had the possibility to change the contractual terms and impose drastic conditions upon the farmers. They could easily request lower prices, and the farmers…… [Read More]

References

Hosmer, L.T., Smithfield Food's Vertical Integration Strategy

Business Intelligence: Smithfield Foods Competitive Analysis, Hoovers, 2008, http://www.hoovers.com/smithfield-foods/--ID__14734,target__business_intelligence -- /free-co-samples-index.xhtmllast accessed on July 14, 2008

Vertical Integration, Quick MBA, 1999-2007,  http://www.quickmba.com/strategy/vertical-integration/ last accessed on July 14, 2008
View Full Essay

Financial Analysis - Filippo Fochi

Words: 3784 Length: 14 Pages Document Type: Essay Paper #: 21925845



For both debt ratios, the lower their values are the more conservative the company is, choosing to finance its operations/investments from internal sources. However, such a company may miss out on growth and investment opportunities.

It is recommended for companies not to finance more than 50% of their capital via external debt. The debt-to-equity is superior to the recommended values, indication a much higher proportion of equity financing via external debt. The debt-to-asset is also higher to the recommended values, but much closer indicating that the assets are around 80%financed by external debt.

The two indicators suggest that the group is heavily financing its capital/assets from external debt, which is explained by the group's expansion strategy. However, FFS's values are not as justified because the company didn't expand as fast as the group, yet the debts were proportional to those of the group. At both levels, group and company, the…… [Read More]

View Full Essay

General Motors Defense Gmd Must

Words: 1125 Length: 3 Pages Document Type: Essay Paper #: 2990996



Lack of electronics vertical integration to the extend that GD has. GD has divisions that four on combat systems, aerospace, information systems and technology, and marine. GD is known for its expertise in systems and software development in weaponry systems management.

General Dynamics Land System (GDLS) is a formidable competitor and is based on the acquisition in 1982 of Chrysler Corporations defense operations. In addition, GDLS has been consistently acquiring electronics companies with expertise in weaponry systems integration and management to further the strength of GDLS' integration to core GD business units.

Opportunities

Acquire electronics companies with expertise in weapons systems integration and management to further make GMD as vertically integrated as GD.

Create a more aggressive lobbying team in Washington D.C. And open up a regional headquarters there to concentrate on government business, thereby increasing the influence GMD has on DoD contracts.

Develop a series of prototype vehicles that…… [Read More]

View Full Essay

Corporate Merger Between Delta and Northwest Airlines

Words: 4722 Length: 15 Pages Document Type: Essay Paper #: 5539022

corporate merger between Delta and Northwest airlines in order to find out the possible reasons why it was necessary. We evaluate the merits associated with corporate mergers and the challenges that might be faced in the process. A recommendation on how mergers should be carried out is also provided

Mergers and acquisitions form a very integral part of the contemporary corporate landscape. Kolker (2010) points out that initial six months of the year 2010 witnessed the total value of global acquisitions increase to 2.7% to a monetary value of $915 billion. This was an increase for the initial six months of 2009. 2010 however was off to a rather slow start as compared to 2006 which recorded an excess of $3.8 trillion in transactions related to acquisitions (Yeary, 2007). It is worth noting that it is never the volume of the deals that matter but their size. Averagely, there were…… [Read More]

References

Appelbaum, S., Lefrancois, F., Tonna, R. And Shapiro, B. (2007). Mergers 101 (part one):

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.

Bijlsma-Frankema, K. (2001). On managing cultural integration and cultural processes in mergers and acquisitions, Journal of European Industrial Training, 25/2/3/4, 192-207

Brigham, EF & Houston, JF (2009).Fundamentals of Financial Management
View Full Essay

Significance of Effective Logistics Management at McDonalds

Words: 1877 Length: 6 Pages Document Type: Essay Paper #: 60297288

One of the most important factors in the success and profitability of a business in relation to its supply chain management is logistics management. Logistics incorporates the flow of raw materials and information throughout supply chain processes of an organization. In the past few decades, logistics management has gained significant attention because of the emergence of new technologies and strategic alliances that are geared towards enhancing an organization's competitive advantage. For global companies like Mcdonalds Corporation, logistics management is vital for gaining access to new markets, taking advantage of technological competencies for overseas operations, and enhancing production efficiencies. This paper examines the importance of effective logistics management with regards to smoothing material flow, lessening inventory costs, and enhancing responsiveness across the supply chain. This analysis is done using Mcdonalds Corporation and challenges in its modern supply chain.

McDonalds' Modern Supply Chain Problems

McDonalds' Corporation, which is the largest fast food…… [Read More]

View Full Essay

Humana and Tata Steel Humana

Words: 1733 Length: 5 Pages Document Type: Essay Paper #: 66756997

The costs of raw materials continued to escalate as well, further impacting profitability.

More environmental regulations - There are many industrial regulations on the steel industries including the Kyoto doctrine that concentrates on green-based government initiatives to save the environment. All of these regulations further increase the costs that Tata must incur to continue operating.

Humana eferences

Jaimy Lee. (2008, April). Humana engages public on health-sector solutions. Pweek, 11(17), 2. etrieved February 28, 2009, from ABI/INFOM Trade & Industry database. (Document ID: 1629703111). http://www.prweekus.com/Humana-engages-public-on-health-sector-solutions/article/109416/

Chad Terhune. (2008, August). THEY KNOW WHAT'S in YOU MEDICINE CABINET. Business Week,(4094), 48. etrieved February 28, 2009, from ABI/INFOM Global database. (Document ID: 1542853581). http://www.businessweek.com/magazine/content/08_31/b4094000643943.htm

Brandi White. (2007). A eport Card for 32 Payers: Not Making the Grade. Family Practice Management, 14(6), 43-9. etrieved February 27, 2009, from ABI/INFOM Global database. (Document ID: 1295595111). http://www.aafp.org/fpm/20070600/43arep.html

Tata Steel eferences (Amit, Mukherjee, Tridibesh, 1995)

Chatterjee, Amit, Mukherjee,…… [Read More]

References (Amit, Mukherjee, Tridibesh, 1995)

Chatterjee, Amit, Mukherjee, Tridibesh. (1995). Staying ahead of global competition: The Tata Steel strategy. Journal of General Management, 21(1), 71. Retrieved February 25, 2009, from ABI/INFORM Global database. (Document ID: 6986348). http://www.tata.com/aboutus/articles/inside.aspx?artid=m4rLPokLVbc=

T.V. Mahalingam. (2008, July). India Inc. On a steely voyage:Since the landmark acquisition of Corus by Tata Steel, Indian steel companies seem to have developed a hunger for acquiring steel companies and raw material assets across the globe.. Business Today. Retrieved March 1, 2009, from ABI/INFORM Global database. (Document ID: 1518967231). http://www.businesstoday.intoday.in/index.php?option=com_content&task=view&id=6101
View Full Essay

Westfield Group

Words: 5997 Length: 20 Pages Document Type: Essay Paper #: 4234733



Internal Environment

The estfield Group's success is predicated on its many strengths. One of the key strengths from which estfield derives competitive advantage is its human resources program. One of the key competitive drivers in the industry is knowledge, so estfield has made the development of knowledge, information and wisdom a cornerstone of its strategy. The company not only strives to identify, attract and hire the best talent, but it also has extensive programs in place to bring that talent along. There is a detailed training program, for example. The goal of estfield's human resources strategy is to grow and nurture key staff members. The firm believes that wisdom derives from experience, and therefore seeks to have executives with a significant amount of work experience and a long tenure with the company. Supporting the human resources strategy are tactics of open communication, fostering diversity, and encouraging the free flow of…… [Read More]

Works Cited

Some financial information from Reuters. Retrieved December 9, 2008 at http://www.reuters.com/finance/stocks/overview?symbol=WDC.AX

Westfield Group 2007 Annual Report. Westfield Group. Retrieved December 9, 2008 at http://westfield.com/corporate/pdf/reports/Westfield_Group_Annual_Report_2007_pdf.pdf

Substantial information from Westfield.com Retrieved December 9, 2008 at http://www.westfield.com

Merger & competitor information from Investsmart.com.au. Retrieved December 9, 2008 at http://www.investsmart.com.au/shares/asx/Westfield-Group-WDC.asp
View Full Essay

Perdue Farms Case

Words: 2182 Length: 6 Pages Document Type: Essay Paper #: 88304906

Perdue Farms Case

Perdue Farms' tryst with the poultry industry started way back in 1940s when its business was limited to selling eggs. However, it was soon to realize that future profits lay in selling chickens which has ample scope for customization through value addition, defining unique product attributes through effective branding. Belonging to the poultry industry- an industry dependent on lot of variables which if not properly controlled can severely influence the final product quality. Being a livestock product, which depends on the vagaries of nature, its control, is still more challenging. This is because every step has its own time cycle, after which it passes on to the next cycle before emerging as a packed item after thorough processing ready to be placed in retail shelves for the ultimate end user i.e. The consumer. Perdue has been quick to visualize this and has been an early adopter of…… [Read More]

View Full Essay

United Drug Is a Dublin-Based Firm That

Words: 2517 Length: 9 Pages Document Type: Essay Paper #: 14988524

United Drug is a Dublin-based firm that describes itself as "a provider of outsourced commercialisation solutions to healthcare companies operating across three divisions." The three divisions are Healthcare Supply Chain; Sales, Marketing and Medical; and Packaging and Specialty. Supply Chain involves wholesaling, sales and distribution and sometimes manufacturing. The Sales, Marketing and Medical division includes as functions contrast sales outsourcing, sales force consulting, and healthcare communications. The Packaging and Specialty division focuses on a number of packaging functions, Cold Chain delivery, nursing services to the home and vaccines. According to the 2011 Annual Report, the company's vision is "to be a true innovator in the provision of value enhancing and integrated product/service solutions in key international healthcare markets, enabling better market outcomes for producers, providers, payers and patients."

The company's mission is "to be a leader in all key international markets in the provision of exceptional integrated and market specific…… [Read More]

Works Cited:

Kellett, B. (2012). NHS cuts and staff reductions: Is it any wonder nurses are so unhappy? The Guardian. Retrieved May 2, 2012 from http://www.guardian.co.uk/commentisfree/2012/mar/22/nurses-unhappy-nhs-staff-budget-cuts

MindTools.com (2012). Porter's five forces. MindTools.com. Retrieved May 2, 2012 from http://www.mindtools.com/pages/article/newTMC_08.htm

ONS. (2012). Quarterly national accounts Q4 2011. Office for National Statistics. Retrieved May 2, 2012 from http://www.ons.gov.uk/ons/rel/naa2/quarterly-national-accounts/q4-2011/stb-quarterly-national-accounts-gdp-q4-2011.html

QuickMBA. (2010). Porter's generic strategies. QuickMBA. Retrieved May 2, 2012 from http://www.quickmba.com/strategy/generic.shtml
View Full Essay

Mart Is an American Multinational Retail and

Words: 1536 Length: 6 Pages Document Type: Essay Paper #: 41909955

Mart is an American multinational retail and discount store chain having more than 1,100 stores across all the states of the country. Established in 2009, Max-Mart is one of the fastest growing retailers in the United States after Wal-Mart, Target Corporation, and K-Mart. In addition to the home country, Max-Mart also operates a number of independent retail and discount stores in Australia, United Kingdom, Japan, Thailand, and New Zealand. Other international locations of the company include Canada, Europe, and Mexico. Max-Mart is headquartered in Hoffman Estates, Illinois, United States. It has done a number of acquisitions and mergers during the last couple of decades. Max-Mart serves more than 3 million customers every day.

Max-Mart offers a wide array of consumer products and grocery items; including beauty and health care products, food items, toys, clothing, shoes, home and electronic appliances, bedding and furniture, books, medicines, magazines, jewelry, movies, music, games, sports…… [Read More]

References

Hill, C.W., & Jones, G.R. (2012). Strategic Management Theory, 10th Edition. Mason, OH: South-Western.

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2011). Strategic Management: Competitiveness & Globalization - Concepts, 9th Edition. Mason, OH: South-Western.

Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, 2nd Edition. Toronto: Nelson Education.

Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, 7th Edition. Ohio: South-Western.
View Full Essay

Clusters and Supply Chain Management Managing and

Words: 1003 Length: 3 Pages Document Type: Essay Paper #: 39494960

Clusters and Supply Chain Management

Managing and Improving Business

Clusters, or geographic concentrations of businesses that are linked together and create competitive success in their industry, exhibit three broad characteristics: Physical proximity, core competencies, and relationships. Clusters are beneficial to each of the businesses involved, and play a significant role in how a company is able to create a niche in their competitive advantage strategy. The communication and involvement between linked companies creates a significant growth in competition, productivity, innovation, and coordination improvement, and trust building (DeWitt, Giunipero, & Melton, 2006).

Supply chain management (SCM) is the management of intertwined businesses and stakeholders that are involved with a product or service (Harland, 1996). The process of supply chain management involves all firms in the integration process and process of building long-term relationships. In the development of involving the members with the integration, as well as strengthening long-term relationships, all those…… [Read More]

References

DeWitt, T., Giunipero, L.C., & Melton, H.L. (2006). Clusters and supply chain management: the amish experience. Retrieved November 9, 2011 from http://www.emeraldinsight.com/journals.htm?articleid=1554309&show=html

Global Enterprise Institute. (2008). Tackling risks for going global. Retrieved November

9, 2011 from http://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents

/Tackling-risks-going-global-0812.pdf
View Full Essay

Nxstage Strategic Plan

Words: 5241 Length: 15 Pages Document Type: Essay Paper #: 62544234

NxStage

Company Background

Environmental Scan

Five Forces & Value Chain

Strategic Alternatives

Strategic Plan

Acquisitions

esource Allocation

NxStage is a medical equipment manufacturer specializing in hemodialysis products for use in the home. Their main flagship, NxStage SystemOne, constitute two-thirds of the company's revenues. The product has been on the market for several years, but NxStage has never been able to turn a profit, nor has it been able to develop a viable second major product. This has created a strategic dilemma for the company as to how best to enhance shareholder value going forward.

The external environment is generally challenging, especially in light of regulatory changes that aim to drive down the cost of medical care, not necessarily good for a company like NxStage that has a differentiated product. There is some demand for the product, but also substitution from dialysis clinics, which can be offered at a lower total…… [Read More]

References

Baribeau, P. (2012). Task ownership boosts employee engagement. Tribe HR. Retrieved March 24, 2014 from http://tribehr.com/blog/task-ownership-boosts-employee-engagement

Baxter. (N.d.). Corporate Overview. Retrieved from Baxter: http://www.baxter.com/about_baxter/company_profile/corporate_overview.html

BSI. (2014). Balanced scorecard basics. Balanced Scorecard Institute. Retrieved March 11, 2014 from https://balancedscorecard.org/Resources/AbouttheBalancedScorecard/tabid/55/Default.aspx

Clin, J. (2012). Comparing mandated health care reforms: the Affordable Care Act, accountable care organizations, and the Medicare ESRD program. Dialysis Advisory Group of the American Society of Nephrology., 1535-1543.
View Full Essay

Alcoa Company Analysis Company Description

Words: 2631 Length: 7 Pages Document Type: Essay Paper #: 80382427



Anemic returns on capital and fixed assets - the financial ratio analysis later in this paper makes this point very clear; the company is struggling to gain higher levels of asset utilization and therefore increase gross margins and profitability.

Opportunities

Aerospace growth will significantly grow Alcoa's business - Despite the many problems in the areas of asset utilization and profitability, the company is well positioned to take advantage of the growing demand for their core products, services, and programs oriented to the aerospace industry.

Growth of the global construction industry - This is also a significant opportunity for Alcoa to continue to grow all its core businesses through demand for construction products in the most rapidly growing industrialized economies globally. This includes the growth in construction throughout China, India and throughout the Pacific Rim 4Q06 Analyst Presentation (2006).

Threats

Automotive and truck growth continues to stall - This is impacting…… [Read More]

Bibliography

Investor Analyst Day (2006) - Introductory remarks to Investment Analysts during June 15, 2006 Alcoa Investor Day.

Accessed from the Internet on February 20, 2007 from location:

http://www.alcoa.com/global/en/investment/pdfs/06_investor_day/1_Muscari_Welcome.pdffrom the location:

http://www.alcoa.com/global/en/investment/investor_day_2006.asp
View Full Essay

Strategic Marketing Plan Angostura LTD Related Company

Words: 3855 Length: 13 Pages Document Type: Essay Paper #: 15713526

strategic marketing plan ANGOSTUA LTD related company ( alcohol related). identifing incorporating marketing objective. Use format: SITUATIONAL ANALYSIS -Introduction -Company background -Vision -Mission (analyse) -Corporate objectives (financial & financial) -Portfolio analysis BCG show SBU -For SBU selected state critical success factors, unique resources & core competences give a competitive advantage INDUSTY & ENVIONMENT ANALYSIS -pestle implications -SPICC a table -7S's a table -7P's a table -Key drivers change -sector trends COMPETITO ANALYSIS -Porters forces -Identify major competitors, analyse including strategies -Customer analysis competitor -Portfolio analysis competitor -Company's SWOT -Two major competitor's SWOT PODUCT / MAKET FOCUS -Marketing & Product Objectives, SMAT objectives -Target Market -Segmentation -differentiation -positioning MAKETING POGAMME -Include marketing mix, financial data projections (past current sales revenue 3-year forcast (budget) showing sales, gross operating profit) -Option Ansoff growth strategy (choice & ) 2 strategies needed, market penetration objective -Promotional Gantt chart -Assumptions & Contengencies -Control.

Strategic marketing plan…… [Read More]

References:

Clark, W., 2011, Heineken SWOT analysis, eHow, http://www.ehow.com/facts_6790153_heineken-SWOT-analysis.htmllast accessed on August 20, 2012

Dukcevich, D., 2001, Stock focus: alcoholic beverage companies, Forbes,  http://www.forbes.com/2001/04/09/0409sf.html  last accessed on August 20, 2012

Lamb, C.W., Hair, J.F., McDaniel, C., 2008, Essentials of marketing, Cengage Learning

Moore, D.S., 2009, The basic practice of statistics, Palgrave Macmillan
View Full Essay

Leading Channel Management Practices in Supply Chain

Words: 3383 Length: 10 Pages Document Type: Essay Paper #: 61245965

channel management practices that have been developed via thorough research and analysis of the world's leading companies?

Channel management is a process that entails managing the relationship between a vendor and the third parties used by them to get goods and products into client's hands, while making sure that the post-sales services and support are still of high quality. A channel can be either a one- or two-tier relationship. In the one-tier relationship, a vendor is selling products directly to a reseller; in the two-tier relationship, a vendor is selling to the third parties indirectly through a distributor. Effective channel management can help to greatly increase revenue and profit margins for vendors through creating incentives for channel partners to promote or market their own branded services and support; it is also useful to be able to achieve the right overall pricing for the end users[footnoteef:2]. [2:

KPMG. (2011). Leading practices…… [Read More]

References

Chapter 8: Distribution Channels and Supply Chain Management in High-Tech Markets (n.d.).. Retrieved July 14, 2015 from https://ulib.derby.ac.uk/ecdu/CourseRes/dbs/markinno/Mohr_J_2(Chapter8).pdf

Childerhouse, P., & Towill, D.R. (2003). Simplified material flow holds the key to supply chain integration. Omega, 31(1), 17-27.

Choon Tan, K., Lyman, S.B., & Wisner, J.D. (2002). Supply chain management: a strategic perspective. International Journal of Operations & Production Management, 22(6), 614-631.

Council of Logistics Management (CLM). (2000). What it's all about. Oak Brook, IL: Council of Logistics Management.
View Full Essay

Economics of Business Strategy Coca-Cola's

Words: 1433 Length: 4 Pages Document Type: Essay Paper #: 57952019

32). By contrast, PepsiCo benefitted from its wide product diversification. PepsiCo's product line includes popular snack names, while Coca-Cola has stuck to beverages. That has given PepsiCo the lead in overall sales, $43 billion to $31 billion in 2009 (see Dlugosch, 14 April 2010, p. 1). Question 4: Both companies' vertical involvement in their main global markets was determined by the consideration that contracts between soft-drink concentrate producers and bottlers allow the bottlers to have the last say in retail price, new packaging (but they could use only authorized packaging), selling and advertising in its territory (Martin, 26 March 2004, p. 5). This often causes strain on the relationships between bottlers, that very often are unable to produce and sell in large volumes, and the concentrate producer (Martin ibid). To accelerate revenue growth and be more agile and flexible both companies engage in vertical involvement in their main global markets…… [Read More]

Reference List

Ali, T. (26 February 2010). The Coca-Cola Company to buy Coca-Cola Enterprises: Vertical Integration Continues. 1-4. Accessed 6 December 2011.



Badal, A. Coca Cola Company (2007). 33-40.

Please insert missing publication data.