Weight Watchers was founded in 1963 by Jean Nidtech, in Queens, NY, and has built up a track record of over 40 years of helping people lose weight. The company has been built on the philosophy that "dieting is just one part of long-term weight management," and therefore has built an entire weight loss system around its food products. The company has been able to grow to popularity on the basis that it works, because it emphasizes mental, emotional and physical health all in a combined package (Weight Watchers, 2014).
The Weight Watchers program includes education about nutrition and how to manage one's weight, but it also provides the tools needed to do this. Thus, there are booklets, pamphlets, online assistance, food products as well as meetings and other social organization that help to provide the sort of emotional and social support needed to help people change their daily habits…… [Read More]
There are no storage considerations, either, since there is no tangible product (Dansinger, et al., 2005). The Weight Watchers dinners and prepackaged food that are offered have storage considerations, though, because it must be warehoused and then shipped off to stores that request it and put it on their shelves (Dansinger, et al., 2005). Since these foods are not required for the program, though, it is difficult to classify these foods as part of the program for purposes of storage considerations.
Transportation and Meetings
There are also no transportation methods used, with the exception of the Weight Watchers brand foods, which the people in the program are not obligated to purchase. That also helps them to perform better logistically because they are not required to keep inventory on hand. The real issue with place for many of the Weight Watchers clients is finding a meeting near them, and…… [Read More]
Weight Watchers and General Motors
Weight Watchers has faced a number of issues in the past several years, many of which are highlighted in the case study for this assignment. he company was able to reach a financial high point earlier this decade in 2011 when it recorded a record-breaking 1.8 billion in revenues. However, the company's finances have slowly dwindled ever since then, culminating in losses for seven straight quarters and low stock prices at the beginning of 2015. he core of the problems it was facing were relatively straightforward. he weight loss industry was changing, and Weight Watchers was having difficult changing along with it. Specifically, the company had troubles modernizing its business model to account for the digital age as represented by increasing online options for weight loss. his fact was compounded by the reality that there was greater competition, including that from organizations whose primary business…… [Read More]
Weight Watchers Diet System
Among the most famous of dieting trends is the program Weight Watchers. Weight Watchers was founded by Jean Nidetch and Felice Marks Lippert in the early 1960's, after Nidetch had great success losing weight on a particular diet prescribed at a weight-loss clinic. This weight loss program is based on a diet plan originally created by Dr. Nomal Jollife. Nidetch took this plan, on which she had great success, into a women's support group, and it became a highly successful business within a few short years. Nidetch felt that it was important to spread the word about this eating plan and her formulated success because of the emotional and physical benefits that she felt after losing the weight, so she built her support groups not only on the very basic menu and exercise plans, but also on the emotional and mental needs of the overweight and…… [Read More]
Marketing Channels and Methods -- the New Svelte Shape of McDonald's
Objectives & Mission Statement
Although McDonald's latest advertising slogan, as proclaimed on its 2005 website, is "I'm lovin' it," (McDonald's Official ebsite, 2005), shareholders in the fast food company have not be equally enamored of its current stock performance and plummeting sales. (The Rogue Investor, 2005) Thus, the objectives of the new McDonald's marketing campaign must be to undo some of the economic and public relations damage done to the company by the negative press generated by the success of Morgan Spurlock's film 'Supersize Me.' Over the course of the year, McDonald's wishes to gain a greater percentage of the revenue of the current fast food market than its most prominent burger-oriented competitors endy's and Burger King. McDonald's also wishes to gain some of the type of positive media as generated by the sandwich chain Subway. The Subway Diet…… [Read More]
Americans spend billions of dollars on weight-loss products and programs every year. Despite this, most people do not lose the amount they would like or, if they do, regain the weight after a short period of time. The problem lies with following specific fads that emphasize one type of eating pattern. The low-carbohydrate diet, which has been popular off-and-on-again since the mid-1800s, exemplifies such a diet program. Studies do show that the low-carbohydrate diet can offer some benefits, but over the long-term does not offer any more advantages than any other diet. Other factors, such as adherence to the diet and lifestyle are more important to the equation.
Americans spent approximately $60 billion in 2009 on weight loss products and programs, including so-called "special" diet foods, appetite suppressants, diet books, exercise memberships, workout videos, and stomach-clamping surgery (World Health Organization, 2010). Yet obesity, especially among children and youth,…… [Read More]
Action Strategy Assume plan start a healthcare related business hometown. What products/services choose? Use BCG Matrix, General Electronic Model, MAC Model conduct analysis. List reference(s) APA format
Action Strategy: BCG Matrix for a new weight loss (health-related) company
More and more Americans today are looking to lose weight. Weight-loss companies offer a variety of strategies, spanning from juice detoxes, online counseling for nutrition and exercise, gyms, prepared foods, to weight loss counseling. One 'cash cow,' given the popularity of dieting, is offering a prepaid package involving nutritional counseling, weekly meetings, and weigh-ins, along the lines of Weight Watchers. "Few diet plans have stood the test of time the way Weight Watchers has...One of the reasons Weight Watchers is so popular is because they don't force a taboo food list. You're wise enough to make your own choices of what to eat" (Weight Watchers plan, 2012, 3 Fat Chicks…… [Read More]
Unraveling the Knot: Political economy and cultural hegemony in wedding media," cultural theorist Erika Engstrom suggests that the bridal industry perpetuates itself by creating an ideal of femininity that women feel pressured to fulfill. By presenting images of weddings as 'the happiest day of a woman's life,' and showing how women are the centers of their special day in elaborately coiffured dresses, websites and television programs convince ordinary women that it is normal and desirable to spend $20,000 on a wedding. Meanwhile, websites such as The Knot profit handsomely off of the cultural anxiety they generate about female perfection.
This sense of cultural anxiety can also be seen in the modern diet industry. Perhaps the concept of insecurity generating revenue is most obvious in television shows like The Biggest Loser, where the contestants are seen eating foods and using other products that sponsor the show as part of their weight…… [Read More]
Provided the counselors and instructors are charismatic, this might be the ideal way to generate initial 'buzz' about the center. Sending out free coupons for free sessions, and offering free 'teaser' yoga or Pilates classes in public venues (like on the Boardwalk during the summer or an in-store location like the mall) can generate publicity and interest. For fitness, marketing should be experiential as well as about selling a particular image.
Since a wellness center is marketing a service as well as a product, one extremely important, but often overlooked component of advertising is good training of the staff. Staff members must be friendly and helpful, and project the right type of 'image' for the center. Given the center's emphasis on personal self-improvement in its marketing strategy, staff members should embody the likely ideal of the target female consumer: they should be fit, knowledgeable, friendly and ready to answer the…… [Read More]
Branded Product Targeted at a Specific Market: Lean Cuisine
Lean Cuisine is a line of frozen dinners produced by Stouffers, one of the leading purveyors of such products in the nation. But unlike Stouffers traditional offerings like hearty, bread-topped macaroni and cheese, Lean Cuisine is primarily marketed to women, specifically women on a diet. The Lean Cuisine product line does offer some Stouffer's classics, like macaroni and cheese and French bread pizzas, but with reduced calorie ingredients. Still, its most famous tagline stresses the sensuous nature of Lean Cuisine's diet dinners for women. One recent advertisement for Lean Cuisine went along these lines: "I had sesame breaded chicken tenderloins in a tangy Asian style plum sauce....It's not just lean. It's cuisine!" free recall for Lean Cuisine might go like this: It's not just (blank). It's cuisine! Because of the name of the product, Lean Cuisine's use of this kind of…… [Read More]
Brand Equity and Customer Purchasing Behavior
Taking into account the numerous modifications witnessed in the marketing milieu- viz. The accessibility to plethora of knowledge through various electronic devices, the emergence of modern methods of buying, the ability of the companies to use technology to target consumer more specifically, getting a feel of customer tendencies is still more difficult. Purchasing activities is the sequence of choice and actions of individuals occupied in procuring and consuming the same. An enterprise must evaluate its purchasing activities. Purchaser's responses to the marketing technique of the enterprise put an enormous influence on the achievement of the enterprise. The marketing perception highlights that an enterprise must build up a unique blend of marketing initiatives that makes the customers happy, and hence the urgency to evaluate the substance, the place, the time and the purchasing pattern of consumers and by way of addressing this, marketing personnel can…… [Read More]
Another popular fat reduction program that focuses on the negative effects of carbs is the Atkins diet. Unlike the South Beach Diet, Atkins places a more stringent elimination on the consumption of all types of carbohydrates. According to Atkins, Western eating habits are prone to creating obesity because of the large focus on refined carbohydrates found in sugar, flour and high-fructose corn syrups. Further, Atkins argues that saturated fat is not an obesity factor but that trans fat is and thus need to be completely avoided. With such a foundation, the Atkins Diet essentially argues against the food pyramid, arguing that the base level of grains is actually what causes obesity instead of health.
A third fat loss program is Weight Watchers, a company that focuses on providing dieting products to assist individuals in obtaining weight loss. One method of weight loss advocated under this program is the Flex System.…… [Read More]
, 2006). The evidence reflects only a low level weight loss but is still worthwhile to consider in controlling weight at roughly 0.007 kg per week. It is useful for individual weight loss programs. Losing 0.2 kg per week requires a decrease of 220 kilocalories per day. Achieving a 32% reduction requires a sacrifice of 330 kilocalories a day from sucrose by substituting aspartame. Using aspartame replaces 70 g of sucrose or roughly two cans of soft drinks every day (Hunty et al.). This means less expense.
200 Times Sweeter and Cheaper
On the average, aspartame is 200 times sweeter than sucrose (Hu et al., 2008). Not only does it mean less calories but also less cost. The taste difference between them is that the sweetness of aspartame is detected by the taste buds longer than sucrose. This can, however, be resolved by adding acesulfame potassium. Aspartame also has limited…… [Read More]
It is clear that weight loss is not simple, and so, a nutritionist must understand this when dealing with patients, so they can help motivate them, create enough diversity in the diet to make the patients happy, and still promote weight loss and better health.
Our society is obsessed with thinness, and yet, more people are overweight than ever. Clearly, the lifestyle of the nation needs to be modified. etailers and restaurants can help by providing healthier choices on their menus. Schools can help by creating healthier cafeteria choices, and beginning nutritional education at a young age. Parents can help by promoting a healthier lifestyle for the entire family, and health care professionals and researchers can help by discovering new ways to manage and treat obesity in children and adults. If all facets of society work together, it seems that people would become healthier and happier as a result. It…… [Read More]
Business Plan. The plan open a gym "Slim Gym." I Competitive Analysis written, a marketing section, I attached list questions answered part "Marketing Section Due Document." I attached a background project "Operations Slim Gym Document" document information complete Competitive Analysis.
Describe your competition here! Include your SWOT analysis, show why you will be better than your competitors, and convince your investors of the same! Don't forget your "indirect" competitors: for example, grocery store direct competitors are other grocery stores; indirect competitors are restaurants, Schwan's home delivery trucks, and Omaha Steaks!
Questions you may address in your Competitive analysis:
Who are the key competitors?
What are their strengths and weaknesses?
What is their approximate market share?
How will you take share away from them?
How will they most likely try to stop you if you are successful?
How can you react to these competitors' actions?
Who are your indirect…… [Read More]
outstanding fact: Americans love to diet. The South Beach Diet, Lo-Carb Diet, Slimfast, Weight Watcher's, diet pills, gastric bypass sugary. These are all examples of ways that adults in America are trying to lose weight. This obsession with losing weight seems to be spinning out of control. The question is why do people diet? Is it to lose the couple pounds you packed on during the holiday season, to look like all the other stick figures on television, or, is there a deeper reason? The reality of it is that there are 100 million overweight adults living in America today, and that 300,000 people a year die from diseases that are directly related to obesity. Obesity in America has become such a problem that it is the 2nd cause death that can be prevented, only narrowly behind smoking. There must be some positive, even essential reasons to diet. The most…… [Read More]
Jenny Craig stresses its ease of fitting into a busy lifestyle, as the food is pre-prepared, and also its healthful balance. It is not low-carb and does it entirely cut out sweets and indulgent foods -- portion control is important in the program, as it is for Lean Cuisine. It also offers counseling for women about emotional over-eating. Learning how not to over-eat for comfort, not conforming to an ideal of past, youthful beauty, is the focus of Jenny Craig. It is thus a plan that addresses the needs and concerns of a woman who basically accepts herself, but wants to abandon some of her more unhealthy eating habits.
One of the unique facets of the Atkins diet promotional campaign is that it does not only feature women. This may sound unremarkable, but given that the major diet retailers usually use women, who are presumably more weight-conscious than…… [Read More]
Of course, they can use Microsoft and other search engines, but this will force them out of their 'comfort zones' and they will see the degree to which corporations have shaped their access to information and their social and work lives.
The final brands that will be featured will be the popular discount merchandizes Costco and Target. Because of their advertised cheapness, which is paradoxically fused with an aura of exclusivity due to Costco's membership fees and Target's attractive store designs, many consumers view shopping at these stores as 'experiences' rather than as chores. Consumers may buy all of their household's items in bulk from Costco; Target markets itself as offering beautiful items at bargain-basement prices to consumers. The close relationship of consumers to these brands will make it all the more difficult for frequent patrons to abandon their favorite shopping locations.
This reality show, rather than promoting brands, will…… [Read More]
Block for Instructions
Issue facing a local community:
Limitations on soda consumption in New York City
One of the most divisive local issues in America does not pertain to gun control or education but revolves around that quintessentially all-American beverage -- the soft drink. New York City Mayor Bloomberg recently proposed limiting the sizes of "large sodas and other sugary drinks at restaurants, movie theaters and street carts, in the most ambitious effort by the Bloomberg administration to combat rising obesity" (Grynbaum 2012). While New York City's obesity rates are not as alarmingly high as elsewhere in the nation, they are still high enough to cause concern, specifically within demographics such as children, minorities, and the poor. Sodas have been the target of anti-obesity activists because of their minimal nutritional value and high caloric content. Under the proposal, sales of sweetened drinks larger than 16 fluid ounces would be prohibited…… [Read More]
health cultures select a culture
The United States vs. France
American culture is extremely individualistic. The ideal of 'pulling yourself up by your own bootstraps' that is so popular in America is also manifested in the American attitude towards health. Americans believe in the ability of personal willpower to conquer illnesses such as obesity, and manifest a belief in complete self-transformation through diets and exercise. This can be seen in the continued fascination with fad diets in America, and the many success stories that are popular on television depicting celebrities and ordinary people who lose weight (and gain weight). The French, in contrast, view health as a social responsibility. Children receive guidance at home and school to learn to eat 'correctly.' Americans also view the ability to obtain healthcare at all as a personal choice. People can 'choose' to buy health insurance, or to make vocational choices that govern their…… [Read More]
Organizational Case Study -- Nutri Systems
Company Background - Nutrisystem is an American company that provides weightloss products and services. Originally, the company's sales and marketing model focused on Brick and Mortar stores, in-person counseling and exercise sessions, and the sale of prepackaged supplements and food products retail. In 1999, however, largely due to the number of diets on the market and exhaustive competiton, Nutrisystem began selling online with support through 800#s and email. The company expanded to QVC in 2001 and Costco since 2009 (www.nutrisystem.com).
The foundation of the organization is portion-control and a diet that has a low glycemic index. Separate plans are offered for men and women that support a 1-2#/week loss. All plans have love sugar, cholesterol and sodium and cost from $280-400/week. Users must also purchase additional fresh items locally, but 2009 clinical trials showed that persons with Type-2 diabetes consistently lost more weight and…… [Read More]
U.S. based company concerned earthquake, tsunami nuclear power plant accident occurs Japan? 2. With rapid technology, boundaries industries redefined. What industry company Google ? Who Google's main competitors today competition ? 1 page 1 Reference Case 9: Panera read Company 2012 - Pursuing Growth a Weak Economy, Arthur A. Sources
First of all, all companies today operate in a global business environment, where local influences are often felt and have repercussions worldwide. In this specific case, there are several reasons why the American company should be concerned with such an event. It has a significant impact on the Japanese market, lowering the purchasing power of existing and potential customers.
At the same time, there are potential negative effects on the political and economic system in Japan. The government will need to invest in the saving operations, which will likely impact the budget and lower the chances that Japan can offer…… [Read More]
Spear of Destany
The history of civilization is full of legends and myths that have cut across cultural barriers and are nowadays some of the most well-known stories related to the old times of religion and civilization. One of these myths include, among others, the Holy Graal, the Shroud of Turin, or the Spear of Destiny, both of them linked to the life and death of Jesus Christ.
The present research provides a detailed account of the history of the Spear of Destiny, or the Holy Spear, which is considered to have been the one that eventually killed Jesus on the Cross. The accounts of this artifact is important and to some extend crucial for the history of Christianity in particular because of the role it played in the final hours of Jesus' life and, at the same time, due to the mysticism and meaning that has been attributed to…… [Read More]
Art, Costume, And Scenery of Major Feature Films of the 1980s
Kiss of the Spider oman. Hector Babenco, 1988.
Adapting The Kiss of the Spider oman to the cinema presented a unique challenge to filmmakers. The story is set in a jail cell, and largely takes the form of dialogue between two prisoners: Molina, a homosexual window dresser, and his cellmate, a fiery radical named Valentin. To pass the time, Molina tells his cellmate stories. The dank, dark cell where the two men wear relatively minimalistic clothing is a stark contrast with the beautiful, melodramatic films that Molina narrates. Occasionally, some brightness will intrude into the jail, such as when Molina cooks for Valentin or when he puts a scarf around his head. Molina may make an attempt at drag, but it is relatively minor given the tools at his disposal. "Hurt wears a kind of improvised drag, mostly involving…… [Read More]
If asset bubbles can be leading indicators of recession, that begs the question what assets are the most important? Several studies have shown that housing prices are critical. They were important in Japan and in 2008 in the United States. Babecky (2012) showed that housing prices consistently predict asset bubbles, minus the occasional false positive. Intuitively this makes sense since any sort of bubble will result in more investment in real estate.
There is a further question that is raised in light of the contagion of the 2008-2009 crisis. Prior to that, as Evanoff (2013) notes, several asset bubbles were effectively contained by monetary policy and did little damage. Most bubbles that cause damage do so in the developing world -- Southeast Asia and Russia in the late 1990s for example -- but in the developed world the damage is usually contained. Frankel and Saravelos (2011) examined the indicators that…… [Read More]
Bombadil and Treebeard in Middle-Earth
Middle-earth is the mysterious made-up setting in which the characters of J... Tolkien's story, The Lord of the ings, conduct their lives. As is evident in the name, Middle-earth is a continent located in the central (the middle) of the fictional world; it is not the entire universe or world, yet the characters that inhabit Middle-earth engage in global scale battles and wars with immense and long-lasting stakes. Treebeard and Bombadil are two of the inhabitants of Middle-earth are outwardly as different as could be imagined; yet they share a capacity to deal with adversity and to survive in an arbitrary and hostile world.
The character of Tom Bombadil is an engaging fellow -- he is spry for his age, has a teasing wit, and speaks in a whimsical, jolly, and rhyming manner (McCloskey, 2002). Bombadil tends to narrate his life, speaking in the third…… [Read More]
The Effect of the Eurozone Today on Global Financial Markets
Global markets are so intertwined today that what affects one is definitely going to have an impact on another. Case in point, the recent issues in Greece and other European Union (EU) countries have had a global effect and have wrought havoc on the Eurozone. Because if this global connectedness, large banks and organizations like the International Monetary Fund (IMF) are even more important today than they were in the past.
The EU's finances are powered by the countries that have become member nations, but those finances are guarded by the European Central Bank (ECB) and the IMF. The ECB is the institution that is responsible for the Euro, the currency of the EU, and it is also the organization responsible for negotiations regarding the economic difficulties of EU member nations. Since Greece, Spain, Italy and others have had…… [Read More]
The movie brought the reality of schizophrenia closer to personal experience, not only because the film is adapted from the true story of John Forbes Nash, Jr., a Mathematics genius. It is also because the sight-and-sound properties of the cinema have that distinct capability of connecting the audience to the innermost chamber of the characters' personalities and vicariously revealing their frank thoughts and feelings. One could almost feel and think what John Jr. did as he struggled against the disorder.
The movie also tells us that being exemplary or being on top can take its toll. The rest of us who belong to "normal" levels may admire geniuses, but have no idea how excruciating it actually is to be different. eing different is not necessarily being better or happier, just because the world needs hard and accurate thinkers like John Jr. In order to continue developing and coping…… [Read More]
Political Issues Based on the Film "Eye in The Sky" In Which Government Attitude, Which Decides Who Lives and Who Dies for The Cause of The Nation Is Examined
The film "Eye in the Sky" is somewhat a literal depiction of war fare between the drones. This is a flagrantly contrived film that examines the ethics of using remote control to kill. The subject was dramatized a year ago in Andrew Niccol's film "Good Kill." In this film, there is a simplistic device of the little girl in which it is made clear that the new ones have no chance of winning hearts. The debate is getting awful to change any mind; even though, there is no attempt to try and change the mind. That is where its strength lies. In the film "Eye in the Sky" the case is argued on all fronts: the merits and the perils of…… [Read More]
The program uses good planning models to develop and create the program, and the planners are aware of the program's intended audience, purpose, and topics. However, there are some weaknesses to the idea, too. They need to develop comprehensive training that is both affordable and retrains workers for new jobs, so they need to identify the top employment needs of different employers, and design curriculum to meet those needs. The problem is that if they only train in certain areas, the employers may no longer have a need in those areas, and other training will have to be identified and developed, which could be costly and inefficient for the program. Another weakness is governments or agencies running out of funding, which could lead to the destruction of the program.… [Read More]
corpse strangled with the rope still around his neck, the first thing I wanted to do was to remove the rope. Because the look on the dead body's face was horrible, and obviously the rope was what was responsible for the death, and also for the horrible look on the corpse's face, with bulging bloodshot eyes and the tongue sticking out. But Harry went and looked at the body to make sure that he was dead, and then basically Harry told me that this was a crime scene, so we shouldn't disturb any possible evidence. So we didn't take the rope off, and instead we went to talk to the victim's wife. She hadn't moved from the last time we saw her; she was just motionless in her chair. I asked her if she had told anybody about her husband's death, and in a weirdly non-emotional way she said that…… [Read More]