Business Plan. The Plan Open a Gym

¶ … Business Plan. The plan open a gym "Slim Gym." I Competitive Analysis written, a marketing section, I attached list questions answered part "Marketing Section Due Document." I attached a background project "Operations Slim Gym Document" document information complete Competitive Analysis.

Competitive Analysis Describe your competition here! Include your SWOT analysis, show why you will be better than your competitors, and convince your investors of the same! Don't forget your "indirect" competitors: for example, grocery store direct competitors are other grocery stores; indirect competitors are restaurants, Schwan's home delivery trucks, and Omaha Steaks! Questions you may address in your Competitive analysis: Who are the key competitors? What are their strengths and weaknesses? What is their approximate market share? How will you take share away from them? How will they most likely try to stop you if you are successful? How can you react to these competitors' actions? Who are your indirect competitors? What do they offer your prospects? SWOT: Slim Gym Strengths Slim Gym offers a personalized training experience to gym-goers who still want to have the communal experience of group fitness classes and use exercise equipment in an independent fashion.

Given the nation's current obsession with curtailing obesity, Slim Gym is likely to have a steady supply of clients. Many individuals who are new to fitness and weight loss desire personal instruction before embarking upon a fitness plan, and Slim Gym offers guidance. Not all gym-goers want the constant attention of a personal trainer, so Slim Gym provides other options. Consumers still have the oversight of trainers, even when working out using machines and doing other activities. Instructors can help gym-goers intimidated by machines and weights in the work-out area.

All classes are staffed with trained personnel and the equipment is of a high level of quality, much better than what most consumers could afford to purchase for use at home or even might have access to at an apartment or college gym. Weaknesses There are many competitors for Slim Gym's customers. Many potential customers may wish to hire a one-on-one personal trainer at home and forgo a gym.

Other fitness buffs may prefer to work out on their own, running or using weights or fitness DVDs at home for a fraction of the cost. Specialty gyms that focus on yoga, spinning, or other specific activities may draw customers away. Another problem with Slim Gym is that it occupies a rather nebulous 'middle ground' in the fitness market. It is not an ultra-high end gym where all customers only receive personal attention from personal trainers, and its amenities are not unusual for a fitness facility.

Some gyms have saunas, gravity-free yoga classes, and electronic equipment they use to constantly monitor client's physical 'stats.' Slim Gym has a standard locker room set-up and customers manually enter their workout on a sheet. The equipment is of high quality, but the format for Slim Gym is not flashy. The classes offered by Slim Gym are not particularly unusual. Although standard yoga and kickboxing classes are popular, they are not so uncommon as to attract people to Slim Gym simply for those activities.

Fitness fusion classes and other, more unusual activities at competitor gyms could draw customers away. Slim Gym has not positioned itself in the market relative to its competitors as a unique fitness facility, for 'women only' or for serious athletes, rather it stresses that it is a fitness facility for everyone. This could result in fuzzy marketing and a lack of brand distinction. Some very serious fitness enthusiasts could also be 'turned off' by the name Slim Gym, which suggests a focus on weight loss rather than fitness.

Pure weight loss programs like Weight Watchers that combine intensive nutritional counseling with at-home exercise program suggestions could also compete with Slim Gym. Opportunities Slim Gym does offer high-quality instruction and fitness machines, personal training, and fitness classes at a reasonable price in a convenient location. For busy people wishing to fit in a quick workout before or after work, this could be an incentive to join Slim Gym rather than another facility.

The fact that Slim Gym does not brand itself as a unique facility could be a potential bonus if it attracts different types of people at different times -- for example, business people might come in the morning, young mothers at noon, student athletes in the afternoon, and younger workers at night. Threats Threats include competition from chain gyms, personal trainers,.