¶ … Business Plan. The plan open a gym "Slim Gym." I Competitive Analysis written, a marketing section, I attached list questions answered part "Marketing Section Due Document." I attached a background project "Operations Slim Gym Document" document information complete Competitive Analysis.
Competitive Analysis
Describe your competition here! Include your SWOT analysis, show why you will be better than your competitors, and convince your investors of the same! Don't forget your "indirect" competitors: for example, grocery store direct competitors are other grocery stores; indirect competitors are restaurants, Schwan's home delivery trucks, and Omaha Steaks!
Questions you may address in your Competitive analysis:
Who are the key competitors?
What are their strengths and weaknesses?
What is their approximate market share?
How will you take share away from them?
How will they most likely try to stop you if you are successful?
How can you react to these competitors' actions?
Who are your indirect competitors?
What do they offer your prospects?
SWOT: Slim Gym
Strengths
Slim Gym offers a personalized training experience to gym-goers who still want to have the communal experience of group fitness classes and use exercise equipment in an independent fashion. Given the nation's current obsession with curtailing obesity, Slim Gym is likely to have a steady supply of clients. Many individuals who are new to fitness and weight loss desire...
Consumers still have the oversight of trainers, even when working out using machines and doing other activities. Instructors can help gym-goers intimidated by machines and weights in the work-out area. All classes are staffed with trained personnel and the equipment is of a high level of quality, much better than what most consumers could afford to purchase for use at home or even might have access to at an apartment or college gym.
Weaknesses
There are many competitors for Slim Gym's customers. Many potential customers may wish to hire a one-on-one personal trainer at home and forgo a gym. Other fitness buffs may prefer to work out on their own, running or using weights or fitness DVDs at home for a fraction of the cost. Specialty gyms that focus on yoga, spinning, or other specific activities may draw customers away.
Another problem with Slim Gym is that it occupies a rather nebulous 'middle ground' in the fitness market. It is not an ultra-high end gym where all customers only receive personal attention from personal trainers, and its amenities are not unusual for a fitness facility. Some gyms have saunas, gravity-free yoga classes, and electronic equipment they use to constantly monitor client's physical 'stats.' Slim Gym has a standard locker room set-up and customers manually enter their workout on a sheet. The equipment is of high quality, but the format for…
