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In your opinion, has marketing been truly accepted as a necessity for health care organizations yet, or is it still regarded as a luxury?
It is a necessity because of how competitive the industry is, how studies continue to show the continual sharing and publishing of healthcare benefits from given products does lead to interest and trial, and how critical the physician base as a distribution channel is (Joseph, Spake, Finney, 2008). Marketing is also critically important from the standpoint of providing more effective customer success stories and sharing insights as to which products and solutions are also delivering the greatest value (Lee-Wingate, Xie, 2010).
All companies' brands and messaging are predicated on stories of how they serve customers, deliver value, and help to alleviate pain or increase the quality of life. Marketing is the catalyst of all successful storytelling and branding within any industry. Arguably, the more an industry relies on trust as its main means of gaining customer interaction and support for products, the more critical it is to have strong marketing (Joseph, Spake, Finney, 2008). Marketing also can be successfully used for creating successful product introductions, which in any industry is the single largest strategy for revenue generation (Bertolini, Bevilacqua,...
Marketing is also a unifier of selling direction, strategy and product focus, and services program development as well. All of these aspects of marketing permeate a corporation's culture, and must be held together successfully with marketing as a galvanizing thread or catalyst of customer centricity. Anything but a luxury, marketing is a necessity to keep a company focused on what matters most, which is serving customers' needs.
References
Massimo Bertolini, M. Bevilacqua, F.E. Ciarapica, & G. Giacchetta. (2011). Business process re-engineering in healthcare management: a case study. Business Process Management Journal, 17(1), 42-66.
John Hamilton. (2009). Building a targeted pharmacy customer engagement approach. International Journal of Pharmaceutical and Healthcare Marketing, 3(4), 381-396.
Matthew Joseph, Deborah F. Spake, & Zachary Finney. (2008). Consumer attitudes toward pharmaceutical direct-to-consumer advertising: An empirical study and the role of income. International Journal of Pharmaceutical and Healthcare Marketing, 2(2), 117-133.
Sooyeon Nikki Lee-Wingate, & Ying Xie. (2010). Consumer perceptions of product-claim vs. help-seeking direct-to-consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 232-246.
These products and services, then, offer clients/patients with alternatives that ultimately require them to change their lifestyle, including their subsistence to medical or health care. To counter this detrimental effects of substitute products and services that "promise" wellness and health of the body, the hospital must develop a "credibility campaign" in which both doctors and patients must become advocates for the hospital and medical/health care in general. Doctors will be
Healthcare in Marketing (Lasik) Lasik's Methods in Other Health Care Organizations Customer profiling is a vastly unexplored marketing method in the health industry. While it has been used to target very specific markets, such as potential consumers of elective surgery, other markets have been largely neglected (Barber 2001). The reasons for this are many, but mostly they include difficulties with medical data gathering, and legal issues regarding potential customer profiling. Despite the above-mentioned
health care industry has undergone fundamental change over the last decade. Most of the changes have occurred within the underlying business operation of the healthcare industry. These changes will ultimately effect healthcare agency administration as it continues to evolve and innovate. Legislation in particular has had a profound impact on the health care industry and the agencies which govern it. First, due to the Affordable Care Act of 2010,
healthcare industry/medical laboratories. As the conditions change and new information becomes available, one can easily realize that this industry has many components that drive it. Prices As demand for laboratory services is rather inelastic, laboratories can establish prices as they deem appropriate. Reimbursement for services is limited, however, by contracts which the laboratory holds with various healthcare plans (Daron 2008). These healthcare plans, including Medicare and Medicaid, will negotiate reimbursement fees
Thus, this implies that, taking into consideration the two promotes the organization in providing improved services as compared to those provided by its competitors, hence, its excellent performance and competitiveness (Qader & Omar, 2013). References Cox, K. (2009). Redefining Private Practice -- Smart Ideas for a Changing Economy. Social Work Today. Vol. 9 No. 6 P. 12. Retrieved on April 5, 2014 from http://www.socialworktoday.com/archive/112309p12.shtml Elefant, C. & Black, N. (2010). Marketing Your
Com). A certain amount of errors is to be expected, but there should not be so many that it demonstrates a certain level of skewedness about the model in its entirety. Thus, if the NHI model is the one which is selected, then it needs to be tested against a range of different scenarios. The following demonstrate some truly relevant what-ifs: what if the doctors only move half the projected