Verified Document

Marketing Community College Programs A  Term Paper

Price -- The community college's evening program should market its product to the target audience by giving discounts to recently laid-off workers and to those whose return to formal education is necessitated by circumstances attributable to the current economic recession.

Place -- The community college's evening program should include distance-learning (or virtual learning) opportunities in addition to traditional, on-

site classroom formats. In addition to lowering overhead costs whose savings can be passed along to customers within the framework of the Price elements, they also increase the flexibility of the programs to allow more potential customers to fit education into their busy lives.

Promotion -- The community college's evening program should be promoted most aggressively through online media, especially those linked to Internet job-search websites. That...

Specifically, the target audience is probably much more interested in short-term programs that lead directly to immediate vocational opportunities than in longer-term traditional courses of study that lead to traditional associates or bachelors degrees. Therefore, its marketing program should emphasize the availability of short courses of study that enable students to seek specific types of employment after completing their studies.

Cite this Document:
Copy Bibliography Citation

Related Documents

Community Colleges in North Carolina
Words: 3751 Length: 10 Document Type: Term Paper

(North Carolina Community College, system 2004, critical success factors) However, it must be mentioned that North Carolina is for the main part a public sector state, and it has a strong and a very well respected group of private Four-year colleges, and Community Colleges. While the four-year colleges in the state serve about 39% of all the undergraduates, the public Community Colleges serve about 43% of all students of the

Develop a Sports Sales and Promotion Plan for a Community College...
Words: 2431 Length: 8 Document Type: Research Paper

Sales and Promotion Blue Mountain Community College has been experiencing some difficulty in the area of developing a sales and promotion plan for the athletic department. The purpose of this discussion is to resolve this problem through the development of a detailed plan for promotion and sales of its teams. The plan will be inclusive of the five teams the community college has including football, baseball, softball, and men's and women's

Marketing for Children It Is
Words: 614 Length: 2 Document Type: Essay

This process is expected to set the motion for the future events -- (a) the children will receive the message from the manufacturer and, as susceptible to influence as they are, they will desire to purchase the product; (b) the children will send the message further to the parents, and most likely, will influence a favorable purchase decision; (c) the advertised item is bought; (d) the child uses it

Marketing Challenges for Small Businesses
Words: 2788 Length: 7 Document Type: Term Paper

Marketing Challenges for Small Businesses This research paper is about building and marketing a small business. While marketing plays an important role in the day-to-day running of a small business it's also about planning for its long-term development, which requires multi-dimensional objectives beyond mere cost-per-sale. The emphasis of marketing is on understanding the diversity of consumer behavior, implementing segmentation strategies, cultivating consumer-oriented definitions of innovations, adopting a policy of continual improvement

Social Media Marketing for University
Words: 1937 Length: 6 Document Type: Research Paper

Touro NYScas Marketing PlanMission and Vision StatementTouro College's mission is to educate, to serve, to perpetuate and to enrich the historic Jewish tradition of tolerance and dignity. The vision of Touro College is to be“in the service of knowledge, compassion, and social justice” (Touro College, 2022). Touro’s mission can be compared to that of another college, Mercy College, whose mission statement focuses on being committed to providing motivated students the

Marketing Strategy Plan
Words: 1843 Length: 6 Document Type: Marketing Plan

Marketing Plan CIC is a cardiac imaging center that has just opened, trying to win business from the established competitors in town with better equipment and service. The focus in terms of building market share is to oriented the marketing reps to build strong relationships with the physicians and the payers, both of whom are key drivers of business. This will help CIC to take advantage of the favorable social conditions

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now