Secure Financing, 2. Hiring, 3. Marketing Plan, 4. Secure Retail Channels.
These criteria were selected due to the fact that they combine to make a general approach to the development of the project. Financing is necessary for obvious reasons. Hiring is important as it places the right personnel in the right places. The marketing plan also contributes to an important function of the project while securing the retail channels is the last piece of the puzzle.
Matrix and Explanation
Criteria
Weight
Score
Total
Secure Financing
5
5
25
Hiring
3
4
12
Marketing Plan
3
4
12
Secure Retail Channels
2
5
References
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