At the second dealership, Carol felt the salesperson respected her knowledge about cars and answered her questions without talking down to her. She was very pleased with her purchase and told the salesperson she would be happy to recommend the dealership to her friends. Kathy, a plus-sized lady who is sensitive about her size, was shopping for a dress to wear to her son's wedding. She went into an independently-owned dress shop that had come highly recommended. A young saleswoman "breezed by" and told Kathy to let her know if she needed help with anything, then promptly disappeared. Kathy felt overwhelmed by the choices among dresses and left the shop within a few minutes. She drove to David's Bridal, a move she had been resisting because she likes to shop independent stores rather than chains if she can. As soon as she walked in the door, Kathy was greeted by a pleasant young saleswoman who asked questions about the wedding venue, colors for the bridal party, and Kathy's preferences for colors and styles. Kathy tried on several dresses and really appreciated the fact that the saleswoman was objective in her assessments, rather than merely telling...
Kathy felt that, with the saleswoman's help, she eventually chose a beautiful dress that was perfectly suited to her taste and body type.
Customer Management Description of the Business I am going to work with a chain of sandwich shops specializing in banh mi. The concept is simple -- banh mi is a Vietnamese sandwich on a baguette. They are usually quite affordable, often coming in a price point lower than the big sandwich chains. The name of the chain is going to be Uncle Ho's Banh Mi, with a tongue-in-cheek Uncle Ho as the
From a performance analysis perspective, costs of alternative support channels are first evaluated, followed by the key performance indicators (KPIs) typically used in financial services organizations to measure the performance of their online initiatives, most notably, websites. Following this discussion of performance analysis there is an analysis of resource availability and allocation of resources. Performance Analysis From a cost-per-incident analysis, the following table presents findings from Forrester Research specifically in measuring
Organisational Psychology This chapter reviews the literature and research outcomes within which the current research is located. It identifies the theory currently in use and sets the theoretical context for the study. Emotions and feelings shape and lubricate social transactions and in this way emotions contribute to, and reflect, the structure and culture of organizations. Order and control, the very essence of the 'organization' of work, concern what people 'do' with their
financial structure of the National Park Service (NPS). It reviews their operations, discussing how they generate revenue and manage their financing. The paper also reviews their financial performance along with their organizational structure. The NPS had its beginning when Congress set aside the watershed of the Yellowstone River "for the benefit and enjoyment of the people" with the Yellowstone National Park Act of 1872. The actual system of national parks
Experimental Research Methods in Business Experimental Research Methods The author provides a survey of the literature illustrating applied experimental research methods in cross-sections of business and organization types. The advantages and disadvantages of the experimental research methods are discussed for each of the examples provided which run the gamut from depression-era agricultural economics to research conducted for the National Science Institute. While the article focuses on business research methods, the range of
Results from the study by Petersen, Ragatz and Monczka show that effective collaborative planning depends on information quality, and the trust level firms share. The authors purport: "Collaborative planning activities between supply chain partners are expected to lead to better performing supply chains" (Petersen, Ragatz & Monczka, Introduction section ¶ 1). In addition, numerous other researchers have also explored the perception relating to supplier alliances, that enhanced collaborative planning
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