It can keep a better eye on its employees, and the Chinese people have started to buy B&W speakers because of the quality. That is very good news for the company, since it now has another outlet for sales and another market in which to sell its goods. The company also has a specialized production process, so it is hard to replicate the speakers that it makes (Naim, 2011). Because of the complexity of the process, counterfeiters generally avoid trying to copy the company. The counterfeiters who try do not usually get good results, and that discourages them from continuing. That is another bonus for the company, because there is not as much of a need to worry about whether the speakers it makes will be copied and sold for much less than the originals would bring.
The problem that is occurring in China with counterfeit goods, and how some companies are stopping it, could be applied to the U.S.A., as well. Even though China is the biggest culprit for counterfeiting, it is by far not the only country...
Even in the U.S.A., there are companies that steal plans and counterfeit products. Some companies also do what is called "reverse engineering," where they get hold of another company's product, take it apart, and figure out how they can make it more cheaply. In the U.S.A., however, there are stricter laws regarding copyright infringement and patents. Because of those laws, companies that see their goods being counterfeited are able to fight back against the counterfeiters and get justice. In other countries, the protections are much more limited. If companies that are based in the U.S.A. would keep their jobs in that country, they would be more likely to avoid counterfeiters and they could keep a better eye on the employees they have and what those employees are doing.
Bibliography
Naim, G. (2011). Patents are a virtue: China is a land of opportunity for business, but it is also a land of counterfeiting and intellectual property theft. Wall Street Journal. Online.
