¶ … working Decisions Paradise Business Scenario build assignment Weeks Three Four began development a response scenario. For Decisions Paradise, Part III complete items: Read Decisions Paradise Business Scenario.
Decisions in Paradise Business
The scope of the company at this stage is that of increasing its presence on Kava. The means to attaining this objective are complex and challenging and they as such require a comprehensive plan for implementation. Specifically, the expansion onto the new market is represented by sustained efforts to increase the customer base through the simultaneous reach of new customers, as well as the generation of more sales among the current customer base, through the more intense promotion of the company's offer. The implementation of such an effort would be represented by the gradual completion of the following stages:
Analysis of the already existent customer base in an effort to better understand customer behavior and consumption patterns.
2. Identification of new needs which would be revealed by the already existent customer base and which would be underserved by the existing products and services.
3. The combination of the information from the previous two stages in the means in which the products are developed so that they integrate new features which better serve the needs of the customer base.
4. Also, in terms of the already existent customers, it is necessary to promote the product in a means in which the customers are made more aware of the benefits it reveals for them and also of the means in which the product can improve the quality of their lives.
As the previous lines have shown, the effort of increasing the presence of the company among the already existent customers is based on constant communications and observations of the customer base in order...
This approach is pegged to the market penetration strategy, in which the existent products are even further promoted onto an already existent market. Depending on the strength of the strategy, its benefits include:
The consolidation of the competitive position within an already mature market
The increase in the market share of the company's offer
The increase in the sales volumes by the generation of more sales among the customers, and The restructuring of the market in a means in which more power is gained relative to the competition (Tutor2U).
In terms of the second solution to increasing the presence, that of selling the same products onto new market, this would be implemented throughout the following stages:
1. The identification of markets with increased potential. At this stage, emphasis would be placed on the identification and analysis of markets where the offer of products similar to those produced by the company is restricted. Within such a market, the customers' needs and wants would be underserved and the company would be presented with the opportunity to capitalize on the decreased competition.
2. Upon the identification of the new market in which the products would be sold, the following step is represented by the thorough analysis of the market in terms of its features and particularities. Specific emphasis would be placed on legal, cultural, technological, political and other barriers. As well as the identification of means in which these barriers can be overcome.
3. The creation of a plan through which the company would adapt its strategic efforts to the specific needs of the market onto which it would expand its operations. The importance of this step is best revealed by the…
