Different versions of print ads are scheduled to appear throughout the school year, but particularly in issues coinciding with months in which parents typically research prospective educational opportunities for their children. Print Advertisement:

PHOTO OF OBVIOUSLY BORED PROFESSIONAL AT WORK]

Photo Caption]: Would you have chosen the same career if you could do your life over again? Would you be happier doing something else professionally? How much would you have paid for advance knowledge of what you'd rather be doing when you could still have made that choice? [Ad Copy]

According to a recent Gallup Poll, as many as thirty-nine percent of successful professionals hate their jobs. Eighty-five percent of them now know what careers they would have preferred if they knew everything they know now, before they chose their college major.

At Life Potential Maximization Industries (LPMI), we allow your children to avoid the same mistake. We use state-of-the-art technologies to help your child identify his greatest vocational potential within areas most likely to be compatible with his or her personality and greatest natural abilities.

Find out how to help your child discover the most rewarding use of natural abilities and preferences at the...

A comprehensive brochure and DVD will be sent free of charge.
APPENDIX C - DIRECT MAILING

Target Audience and Delivery Medium

The direct mailing campaign will consist of a CD-ROM and print literature mailed to parents selected from lists of customers of goods and services consistent with evidence of likely interest in the future academic development of school-age children.

Accompanying Promotional Copy: [Outside CD Jacket Photo & Company Name/Logo]

Inside CD Jacket Cover]

According to a recent Gallup Poll, as many as thirty-nine percent of successful professionals hate their jobs. Eighty-five percent of them now know what careers they would have preferred if they knew everything they know now, before they chose their college major. At Life Potential Maximization Industries (LPMI), we allow your children to avoid the same mistake. We use state-of-the-art technologies to help your child identify his greatest vocational potential within areas most likely to be compatible with his or her personality and greatest natural abilities.

Discover out how to help your child discover the most rewarding use of natural abilities and preferences in this comprehensive LPMI brochure and CD-ROM with our compliments.