Verified Document

Decision-Making Processes Prevalent Organization. As A Learning Essay

¶ … decision-making processes prevalent organization. As a Learning Team, collate, compare, contrast findings individual team members. Mary Kay Cosmetics Decision-making at Mary Kay

Mary Kay is a cosmetics company that has always focused on using door-to-door and home-based salespersons to showcase its products to the public. These salespersons were once almost exclusively drawn from a pool of women, typically mothers with school-aged children seeking part-time work. The organization teaches sales consultants what types of motivational strategies can encourage sales, and also hosts conventions for salespersons wishing to sharpen their skills. The company offers highly-promoted rewards for top sellers and other types of bonuses as part of its public relations campaigns. The company, in contrast to some other sales-based organizations, tries to create a sense of community through its approach to educating, motivating, and rewarding its sales staff. The focus upon pink and ultra-feminine images, such as its famous pink rewards cars for top sellers reflects the ethos of its Texas founder, and the largely female sales...

The rewards system for its sales associates is thus also used to promote the brand as well as encourage salespersons to be more proactive.
Mary Kay has tried to be responsive to changing customer demands, by introducing new makeup lines for women of color, eschewing animal testing, and not offering fur coats to salespeople who meet target goals. As an 'affordable luxury' brand (no individual 'needs' to buy makeup, the way he or she needs to buy food), Mary Kay must have its finger on the pulse of everyday consumer desires and expectations. Mary Kay has had to change with the times, reflecting its new international outreach. Although it began in the United States, today its products "are sold in more than 35 markets worldwide, and the Company's global independent sales force exceeds 2 million. In 2009, sales of Mary Kay products reached $2.5 billion in wholesale sales worldwide" (Mary Kay Global, 2011, Mary Kay.com).

The company has tried to be flexible to demographic and social changes when reformulating its sales strategy. As sales consultants began to decline in number as women's opportunities began to…

Sources used in this document:
References

Mary Kay Ash: Mary Kay Cosmetics. (1998). The Journal of Business Leadership, 1 (1).

Retrieved February 15, 2011 at http://anbhf.org/laureates/mkash.html

Mary Kay Global. (2011). Mary Kay.com. Retrieved February 15, 2011 at http://www.marykay.com/company/aroundtheworld/default.aspx

Mary Kay to invest $9 million in India in next 4 years. (2011, January 24). Live Mint. Retrieved February 15, 2011 at http://www.livemint.com/2011/01/21210025/Mary-Kay-to-invest-9-mn-in-In.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Organizational Theory 2 What Core Competences Give
Words: 2740 Length: 8 Document Type: Essay

Organizational Theory #2 What core competences give an organization competitive advantage? What are examples of an organization's functional-level strategies? Core competencies are those capabilities that are critical to a business achieving a competitive advantage in the marketplace. Typically, core competencies can be identified by certain common characteristics -- offering a benefit to the customer, difficult to imitate, uniquely identify the organization and easily leveraged to create many products or operate in many

Organizational Behavior
Words: 7778 Length: 25 Document Type: Research Paper

Organizational Behavior In 1984, the movie The Gods Must be Crazy depicted a Kalahari bushman who finds a Coca-Cola bottle that was discarded from an airplane into the desert. The bushman does not recognize the bottle or the brand, and the situation leads to all manner of confusion among the tribe, who try to decipher the meaning of the bottle. Such a story would be rather incomprehensible today, that there would

Organizational Leaders Produce Results Through
Words: 9447 Length: 30 Document Type: Thesis

According to the authors, this can be done if employees are given a sense of importance in the organizations. Knowledge workers are already short in supplies and most competing rivals also compete to get the best human resource in terms of knowledge workers. It is therefore essential for any organization to retain this highly skilled part of their workforce and in order to do that organizations must eliminate the

Organization Dynamics & Development It
Words: 7722 Length: 28 Document Type: Term Paper

Despite their supposed differences, all of the foregoing organizational management techniques and approaches share some common themes involving getting a better handle of what is actually being done in companies and how better to manage these things. Unfortunately, another common theme these management approaches share is the inappropriate or misapplication of these approaches by managers who either do not understand how they work or by rabid managers who insist

Organizational Culture in an Organization,
Words: 1453 Length: 4 Document Type: Term Paper

However, this does not happen always. An organization's structure is in reality an extremely powerful control technique, as the alternative to structure will automatically favor some groups and put others in trouble. In case managers are employing structure to extend power to some groups or individuals they are not just wielding power rather are getting involved in political movement. Therefore, strategic choices relating to structure might not be coherent

Management and Decision Sciences From
Words: 25680 Length: 90 Document Type: Thesis

76). As automation increasingly assumes the more mundane and routine aspects of work of all types, Drucker was visionary in his assessment of how decisions would be made in the years to come. "In the future," said Drucker, "it was possible that all employment would be managerial in nature, and we would then have progressed from a society of labor to a society of management" (Witzel, p. 76). The

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now