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Bath and Body Works
The Bath and Body Works Company has 1,600 stores throughout the U.S. The company sells natural body and hair care products, personal care products, and fragrances. They also have a line of aromatherapy and at-home spa treatments. The success of this company is due to the consistent quality products offered at an affordable price. The constant changing product lines is similar to The Body Shop; they are not afraid to try something new. (Biesada, 2004).
Companies like Wal-Mart, grocery stores, and other large retailers are a threat to some of the smaller toiletry businesses. They buy large amounts of product for a minimal price – and usually poor quality – and then sell it at for a very inexpensive price.
Teenagers have become a new target for color cosmetic companies and products are being launched specifically for preteens. People are also interested in products that have natural ingredients in them. The push for products that are not tested on animals is also on many consumer’s minds.
The cost to effectively market multifunctional products employing new ingredients combined with the need to generate a greater return on investment has led personal hygiene companies to consolidate their range…[continue]
"Issues And Ethics In The Helping Professions" (2012, January 18) Retrieved July 22, 2014, from http://www.paperdue.com/essay/Issues-and-ethics-in-48951
"Issues And Ethics In The Helping Professions" 18 January 2012. Web.22 July. 2014. <http://www.paperdue.com/essay/Issues-and-ethics-in-48951>
"Issues And Ethics In The Helping Professions", 18 January 2012, Accessed.22 July. 2014, http://www.paperdue.com/essay/Issues-and-ethics-in-48951