People Mistrust Marketers Why do people mistrust marketers? Societies are composed of people and like the health of body depend on healthy cells and the strength of wall comes from the strong bricks, society is as prosperous and educated as its individuals are. The economies today are living in a much challenging state than ever before because the population is growing and there is scarcity of resources. Thus it is very vital

B2C and B2B Markets The objective of this study is to examine that while marketers acknowledge that relationship marketing is important to both B2C and B2B markets, some believe it is more important in a B2B market and why it is that they feel this way and finally if they are correct. The concept of relationship marketing based on delivery of superior value is reported to place emphasis on the

casts light upon the unethical practices carried out in the domain of marketing strategy. The paper identifies basic ethical issues explaining how customers are trapped and they lose confidence in the organizations and their marketing campaigns. Marketing is considered as the backbone of a business organization which enables it to communicate with the customers. It is an unquestioned fact that business is driven by the customers who are primary revenue

Such customers are expected to be more influenced in purchasing more expensive organic products. In the case of organic products, marketers have also focused on influencing the perceptions of consumers. Their objective is to determine consumers to perceive organic products of having higher quality and better effects in comparison with regular products. Their strategy was successful in the case of numerous customers. However, this situation can be attributed to several

E-Marketing in Terms of Visual Communication Given the increased use of the Internet in past few years, e-marketing has had an indisputable progress within the past decade. Generally, daily activities and the variety of internet have created interest of consumers as many websites are creating virtual designs in order to strengthen their relations with customers. These developments have not only contributed to the creation of visual communications but have also

Based on the attributes of luxury brand, the luxury brand requires special marketing strategy to achieve brand objectives. The strategy assists in developing global brand reputation as well as forming brand awareness within the global competitive environment. (Moore and Birtwistle 2005). In the contemporary marketing environment, experiential marketing has become a cornerstone of marketing, and retailing for luxury brand. Experiential marketing is the technique of viewing consumer as an emotional and