First, the study will aim to prove that the private equity market in Austria is underdeveloped. Second, this is caused primarily a cultural phenomenon based on attitudes towards the capital market, especially private equity. Additionally, it looks at how the SME segment is important within the Austrian economy and that a boost in private equity would then be beneficial to this market.
Methods and Procedures
The context of the study will be broken into two main parts. The first will be an empirical study of the capital market development in Austria. This will provide exploration of the key players and their role in the Austrian capital market with references to International comparison and benchmark. This will include a thorough literature review regarding the SME structure in Austria, including information on what the typical ownership structure is.
The second part will be a qualitative study of a select group of CEO/CFO and company owners. It will incorporate a minimum of at least twenty interviews, with the individuals selected in order to secure opinions from professionals and major industry players. The survey sample will include representatives from large, medium, and small company representatives. Within the survey will be questions...
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