In order to accomplish this goal, friends and family members need to keep coming back and checking on the missing person profiles as well as personal messages. Law enforcement will also need to have a good reason to use PROJECT MISSING as opposed to another missing persons Web site. The site will also encourage customers to spend more time with PROJECT MISSING because of the quality content. Content such as articles and self-help ideas will provide reading material. A wealth of resources that may help locate missing persons will also be provided. Finally, the site will enable communication between law enforcement and family members. The communications can be conducted anonymously, to protect the privacy of site members. Finally, membership will be free but will also come with numerous benefits such as coupons and discounts offered by our sponsors.

How will you encourage potential customers to return to your site?
Returning to the site would defeat the ultimate purpose of ending the trauma of missing a loved one. Therefore, customers should ideally not return to the Web site; PROJECT MISSING would be doing its job well if it reunited loved ones with missing persons. The only times that customers will need to return to the Web site is when their case has not been resolved. In this case, PROJECT MISSING will send reminder emails to all registered members. The emails will encourage users to never give up on finding their loved ones, and ask them to periodically log in for more information or to upload more photos of the missing people. Law enforcement professionals are the only target market group that may genuinely need to return again and again to PROJECT MISSING.